ferocity is we need a patent Australia Negev are you Polsky atoll co2 toot I
Negev are you Polsky atoll co2 toot I
Negev are you Polsky atoll co2 toot I was conceived at watch a movie a Lube
was conceived at watch a movie a Lube
was conceived at watch a movie a Lube you Mossville I’ve been working on
you Mossville I’ve been working on
you Mossville I’ve been working on placemaking for over 20 years
placemaking for over 20 years
placemaking for over 20 years a little all over Europe and I’ve had
a little all over Europe and I’ve had
a little all over Europe and I’ve had the chance as well to work in Russia for
the chance as well to work in Russia for
the chance as well to work in Russia for the last 10 to 15 years depending on the
the last 10 to 15 years depending on the
the last 10 to 15 years depending on the period so what is what is placemaking
period so what is what is placemaking
period so what is what is placemaking it’s quite simple it is when space
it’s quite simple it is when space
it’s quite simple it is when space designed by an architect is filled with
designed by an architect is filled with
designed by an architect is filled with people and create a community life all
people and create a community life all
people and create a community life all around this is a very good example done
around this is a very good example done
around this is a very good example done in London of Kings Cross terminal which
in London of Kings Cross terminal which
in London of Kings Cross terminal which was designed by McCaslin and partners
was designed by McCaslin and partners
was designed by McCaslin and partners with a great design at the beginning
with a great design at the beginning
with a great design at the beginning then he started to be open to the public
then he started to be open to the public
then he started to be open to the public and then it started to foster a great
and then it started to foster a great
and then it started to foster a great community life around and the question
community life around and the question
community life around and the question now is why is that so important for
now is why is that so important for
now is why is that so important for cities to actually foster this place
cities to actually foster this place
cities to actually foster this place making in the residential neighborhoods
making in the residential neighborhoods
making in the residential neighborhoods well we all know that the modern world
well we all know that the modern world
well we all know that the modern world is not so much about the competition
is not so much about the competition
is not so much about the competition between the states but between the
between the states but between the
between the states but between the cities and the cities have to stand firm
cities and the cities have to stand firm
cities and the cities have to stand firm so that they compete between each others
so that they compete between each others
so that they compete between each others to attract the best talents and it’s not
to attract the best talents and it’s not
to attract the best talents and it’s not by chance that you may see that in the
by chance that you may see that in the
by chance that you may see that in the city of Moscow that is marketing itself
city of Moscow that is marketing itself
city of Moscow that is marketing itself as a place to live because it’s actually
as a place to live because it’s actually
as a place to live because it’s actually part of the competition all over the
part of the competition all over the
part of the competition all over the world so what kind of place making
world so what kind of place making
world so what kind of place making happens and is done mainly by designers
happens and is done mainly by designers
happens and is done mainly by designers well when you google placemaking
well when you google placemaking
well when you google placemaking creative placemaking you find plenty of
creative placemaking you find plenty of
creative placemaking you find plenty of literature it’s it’s great it’s really
literature it’s it’s great it’s really
literature it’s it’s great it’s really great and you end up even with a formula
great and you end up even with a formula
great and you end up even with a formula let’s stop
let’s stop
let’s stop couple of seconds on this formula and it
couple of seconds on this formula and it
couple of seconds on this formula and it goes from people to memory from the
goes from people to memory from the
goes from people to memory from the number of people that a space is able to
number of people that a space is able to
number of people that a space is able to welcome or from another number of people
welcome or from another number of people
welcome or from another number of people that leave into a place to the memory
that leave into a place to the memory
that leave into a place to the memory that this place forced her into the mind
that this place forced her into the mind
that this place forced her into the mind of the people in between you have many
of the people in between you have many
of the people in between you have many other parameters like time and tongue
other parameters like time and tongue
other parameters like time and tongue attention and intensity of the activity
attention and intensity of the activity
attention and intensity of the activity in this place it’s it’s a kind of
in this place it’s it’s a kind of
in this place it’s it’s a kind of formula that many designers use in order
formula that many designers use in order
formula that many designers use in order to create a great place not only a space
to create a great place not only a space
to create a great place not only a space so how does that apply to Moscow when
so how does that apply to Moscow when
so how does that apply to Moscow when working on a series of centers community
working on a series of centers community
working on a series of centers community centers in neighborhoods in living
centers in neighborhoods in living
centers in neighborhoods in living neighborhoods I’ve been working mainly
neighborhoods I’ve been working mainly
neighborhoods I’ve been working mainly on this for cities for the past six
on this for cities for the past six
on this for cities for the past six years Paris were so Brussels and Moscow
years Paris were so Brussels and Moscow
years Paris were so Brussels and Moscow and when you look at the cities of
and when you look at the cities of
and when you look at the cities of course the territories it’s not at all
course the territories it’s not at all
course the territories it’s not at all the same but there is one manner
the same but there is one manner
the same but there is one manner parameter that is really striking is the
parameter that is really striking is the
parameter that is really striking is the density of people per square kilometer
density of people per square kilometer
density of people per square kilometer Paris 22,000 people per square kilometer
Paris 22,000 people per square kilometer
Paris 22,000 people per square kilometer Moscow 9,000 people per square kilometer
Moscow 9,000 people per square kilometer
Moscow 9,000 people per square kilometer just this parameter tells you a lot that
just this parameter tells you a lot that
just this parameter tells you a lot that already the process of placemaking will
already the process of placemaking will
already the process of placemaking will be different loneliness he said a
be different loneliness he said a
be different loneliness he said a different approach a different
different approach a different
different approach a different sensitivity to the city so I was
sensitivity to the city so I was
sensitivity to the city so I was traveling every week for the last five
traveling every week for the last five
traveling every week for the last five years before I moved to here and this is
years before I moved to here and this is
years before I moved to here and this is how I felt about Moscow arriving late at
how I felt about Moscow arriving late at
how I felt about Moscow arriving late at night departing early in the morning
night departing early in the morning
night departing early in the morning with grey weather with cold weather
with grey weather with cold weather
with grey weather with cold weather seeing a lot of the construction into
seeing a lot of the construction into
seeing a lot of the construction into this inside the city a lot of different
this inside the city a lot of different
this inside the city a lot of different scales being together the big scale and
scales being together the big scale and
scales being together the big scale and the small scale of the buildings again
the small scale of the buildings again
the small scale of the buildings again traffic jam this is the kind of sense of
traffic jam this is the kind of sense of
traffic jam this is the kind of sense of the city that you get when you come har
the city that you get when you come har
the city that you get when you come har here only for a couple of hours or
here only for a couple of hours or
here only for a couple of hours or of days to work sometimes you have a
of days to work sometimes you have a
of days to work sometimes you have a glimpse at what could be a nice
glimpse at what could be a nice
glimpse at what could be a nice neighborhood in Moscow but you just go
neighborhood in Moscow but you just go
neighborhood in Moscow but you just go very fast through this and you see a lot
very fast through this and you see a lot
very fast through this and you see a lot of construction and at the best this is
of construction and at the best this is
of construction and at the best this is the kind of feeling that you could have
the kind of feeling that you could have
the kind of feeling that you could have when you go very fast into the city so I
when you go very fast into the city so I
when you go very fast into the city so I said now I must I must miss something
said now I must I must miss something
said now I must I must miss something this is this is not Moscow this is not
this is this is not Moscow this is not
this is this is not Moscow this is not going to be the parameters that will
going to be the parameters that will
going to be the parameters that will allow me to develop a great place within
allow me to develop a great place within
allow me to develop a great place within Moscow so I decided to move I decided to
Moscow so I decided to move I decided to
Moscow so I decided to move I decided to move to Moscow to actually develop
move to Moscow to actually develop
move to Moscow to actually develop empathic placemaking to actually to
empathic placemaking to actually to
empathic placemaking to actually to start understanding whether the feeling
start understanding whether the feeling
start understanding whether the feeling of the people were to actually feel this
of the people were to actually feel this
of the people were to actually feel this myself in order to understand where I
myself in order to understand where I
myself in order to understand where I was supposed to create great places so
was supposed to create great places so
was supposed to create great places so the experience part of placemaking was
the experience part of placemaking was
the experience part of placemaking was becoming true to me and I was working on
becoming true to me and I was working on
becoming true to me and I was working on these ryeom’s between the 3rd ring and
these ryeom’s between the 3rd ring and
these ryeom’s between the 3rd ring and the MCAD we’re over 10 million people
the MCAD we’re over 10 million people
the MCAD we’re over 10 million people leave from the official numbers over 12
leave from the official numbers over 12
leave from the official numbers over 12 million of course we hear a very large
million of course we hear a very large
million of course we hear a very large range of numbers but that’s from the
range of numbers but that’s from the
range of numbers but that’s from the official sources 10 million people out
official sources 10 million people out
official sources 10 million people out of 12 live in these riots so this was
of 12 live in these riots so this was
of 12 live in these riots so this was what I was interested in and I I started
what I was interested in and I I started
what I was interested in and I I started to look with the the team at three very
to look with the the team at three very
to look with the the team at three very important parameters from these people
important parameters from these people
important parameters from these people what they feel what they think about
what they feel what they think about
what they feel what they think about their living neighbourhoods 70% of them
their living neighbourhoods 70% of them
their living neighbourhoods 70% of them had never moved out of their
had never moved out of their
had never moved out of their neighborhood who lives in Moscow here
neighborhood who lives in Moscow here
neighborhood who lives in Moscow here do you recognise yourself in this number
do you recognise yourself in this number
do you recognise yourself in this number no no not any mosque of it told me yes I
no no not any mosque of it told me yes I
no no not any mosque of it told me yes I recognize myself but it’s a true number
recognize myself but it’s a true number
recognize myself but it’s a true number this is coming from archaeology of
this is coming from archaeology of
this is coming from archaeology of periphery a great study done by the city
periphery a great study done by the city
periphery a great study done by the city so 70% of the of the neighborhood
so 70% of the of the neighborhood
so 70% of the of the neighborhood leavers actually never moved out of
leavers actually never moved out of
leavers actually never moved out of their neighborhood in parents for
their neighborhood in parents for
their neighborhood in parents for instance one person moves
instance one person moves
instance one person moves in average four point six times in his
in average four point six times in his
in average four point six times in his life at obesity here 70% never moved
life at obesity here 70% never moved
life at obesity here 70% never moved another very important point is 46% of
another very important point is 46% of
another very important point is 46% of the people spend their free time into
the people spend their free time into
the people spend their free time into their neighborhood again who does this
their neighborhood again who does this
their neighborhood again who does this here
here
here very few I don’t see the 46% so what is
very few I don’t see the 46% so what is
very few I don’t see the 46% so what is these numbers about we’re real people or
these numbers about we’re real people or
these numbers about we’re real people or and now this one 90% of these people
and now this one 90% of these people
and now this one 90% of these people living in this neighborhood actually are
living in this neighborhood actually are
living in this neighborhood actually are proud of their neighborhood this is when
proud of their neighborhood this is when
proud of their neighborhood this is when you ask them are you proud of your
you ask them are you proud of your
you ask them are you proud of your neighborhood are you happy living here
neighborhood are you happy living here
neighborhood are you happy living here and they say yes at 90 percent are you
and they say yes at 90 percent are you
and they say yes at 90 percent are you happy with your neighborhood are you
happy with your neighborhood are you
happy with your neighborhood are you ready to stand up for your neighborhood
ready to stand up for your neighborhood
ready to stand up for your neighborhood it’s it’s becoming more true here okay
it’s it’s becoming more true here okay
it’s it’s becoming more true here okay so what this told me in that I had a
so what this told me in that I had a
so what this told me in that I had a very wrong image of Moscow even
very wrong image of Moscow even
very wrong image of Moscow even traveling every week even spanning time
traveling every week even spanning time
traveling every week even spanning time within the city even visiting some sites
within the city even visiting some sites
within the city even visiting some sites all the image I got was quite quite one
all the image I got was quite quite one
all the image I got was quite quite one so I wondered how to experience this
so I wondered how to experience this
so I wondered how to experience this from from myself when I moved to Moscow
from from myself when I moved to Moscow
from from myself when I moved to Moscow I start looking at my window and this is
I start looking at my window and this is
I start looking at my window and this is what I saw first day all right it’s okay
what I saw first day all right it’s okay
what I saw first day all right it’s okay not too much snow not much cloud and
not too much snow not much cloud and
not too much snow not much cloud and second day wow that’s different and
second day wow that’s different and
second day wow that’s different and third day and fourth day and after day
third day and fourth day and after day
third day and fourth day and after day after day after weeks after month after
after day after weeks after month after
after day after weeks after month after month and I discovered a completely
month and I discovered a completely
month and I discovered a completely different light in Moscow I started to
different light in Moscow I started to
different light in Moscow I started to look at the city very differently I
look at the city very differently I
look at the city very differently I started to actually feel it with
started to actually feel it with
started to actually feel it with different lights this picture from
different lights this picture from
different lights this picture from tomorrow rain look at it very carefully
tomorrow rain look at it very carefully
tomorrow rain look at it very carefully this painter used to live next to our
this painter used to live next to our
this painter used to live next to our but then she moved to join her daughter
but then she moved to join her daughter
but then she moved to join her daughter you will see what she painted after I
you will see what she painted after I
you will see what she painted after I started to see some colors in the city
started to see some colors in the city
started to see some colors in the city finally I started to see great trees
finally I started to see great trees
finally I started to see great trees it’s amazing how the trees of Moscow are
it’s amazing how the trees of Moscow are
it’s amazing how the trees of Moscow are visible in every street not to like
visible in every street not to like
visible in every street not to like Paris the blocks are closed in Paris
Paris the blocks are closed in Paris
Paris the blocks are closed in Paris the trees are inside you don’t see them
the trees are inside you don’t see them
the trees are inside you don’t see them in the street although it can be a
in the street although it can be a
in the street although it can be a Boulevard then you see this but in
Boulevard then you see this but in
Boulevard then you see this but in little streets you won’t see trees they
little streets you won’t see trees they
little streets you won’t see trees they are not planted in the streets they are
are not planted in the streets they are
are not planted in the streets they are inside the blocks in Moscow the blocks
inside the blocks in Moscow the blocks
inside the blocks in Moscow the blocks are open and it’s very often that you
are open and it’s very often that you
are open and it’s very often that you can see trees passing over the blocks
can see trees passing over the blocks
can see trees passing over the blocks very characteristic to to Moscow then I
very characteristic to to Moscow then I
very characteristic to to Moscow then I started to see some retail finally I’m
started to see some retail finally I’m
started to see some retail finally I’m working in this industry and I can I can
working in this industry and I can I can
working in this industry and I can I can see some retail industry and I see some
see some retail industry and I see some
see some retail industry and I see some old and new next to each other which is
old and new next to each other which is
old and new next to each other which is ok not only under construction but it’s
ok not only under construction but it’s
ok not only under construction but it’s it’s how the city’s is is processing
it’s how the city’s is is processing
it’s how the city’s is is processing it’s making off and then finally the the
it’s making off and then finally the the
it’s making off and then finally the the people living there I spent a lot of
people living there I spent a lot of
people living there I spent a lot of time within these neighborhoods
time within these neighborhoods
time within these neighborhoods I got lost many times once I remember I
I got lost many times once I remember I
I got lost many times once I remember I was entering a little cross between two
was entering a little cross between two
was entering a little cross between two streets and then I started to hear some
streets and then I started to hear some
streets and then I started to hear some birds I closed the eyes and I started to
birds I closed the eyes and I started to
birds I closed the eyes and I started to hear some people shouting to each others
hear some people shouting to each others
hear some people shouting to each others across the windows open the eyes I saw
across the windows open the eyes I saw
across the windows open the eyes I saw some luxury over the windows I say am I
some luxury over the windows I say am I
some luxury over the windows I say am I in Italy here or on I in Moscow that was
in Italy here or on I in Moscow that was
in Italy here or on I in Moscow that was in June
in June
in June ok very nice weather I courage so all of
ok very nice weather I courage so all of
ok very nice weather I courage so all of this really created a very different
this really created a very different
this really created a very different feel tomorrow rain again she moved into
feel tomorrow rain again she moved into
feel tomorrow rain again she moved into these neighborhoods and she spent the
these neighborhoods and she spent the
these neighborhoods and she spent the rest of her days painting the life of
rest of her days painting the life of
rest of her days painting the life of these neighborhoods with a lot of kids a
these neighborhoods with a lot of kids a
these neighborhoods with a lot of kids a lot of actually street life with high
lot of actually street life with high
lot of actually street life with high strings my kids in Moscow love Moscow
strings my kids in Moscow love Moscow
strings my kids in Moscow love Moscow also for this they spend a lot of time
also for this they spend a lot of time
also for this they spend a lot of time with their Russian friends on the ice
with their Russian friends on the ice
with their Russian friends on the ice shrinks and she stay privy and then I
shrinks and she stay privy and then I
shrinks and she stay privy and then I discovered the importance of flowers
discovered the importance of flowers
discovered the importance of flowers just simple things like this on some
just simple things like this on some
just simple things like this on some days of the of the year of course lovers
days of the of the year of course lovers
days of the of the year of course lovers in the streets and that was not far away
in the streets and that was not far away
in the streets and that was not far away some bicycles on the street when we
some bicycles on the street when we
some bicycles on the street when we moved here five years ago there were no
moved here five years ago there were no
moved here five years ago there were no bicycle on the street look at what
bicycle on the street look at what
bicycle on the street look at what Moscow has done over five years it would
Moscow has done over five years it would
Moscow has done over five years it would have taken
have taken
have taken fifteen years and it has taken 15 years
fifteen years and it has taken 15 years
fifteen years and it has taken 15 years in Paris to actually achieve this Moscow
in Paris to actually achieve this Moscow
in Paris to actually achieve this Moscow is just great with a lot of life a lot
is just great with a lot of life a lot
is just great with a lot of life a lot of high quality space just it needs
of high quality space just it needs
of high quality space just it needs empathy
empathy
empathy it needs empathy from designers but also
it needs empathy from designers but also
it needs empathy from designers but also from its habitants its resonance to be
from its habitants its resonance to be
from its habitants its resonance to be expressed so this is the same formula
expressed so this is the same formula
expressed so this is the same formula and in order to develop placemaking
and in order to develop placemaking
and in order to develop placemaking Moscow we just add empathy to it that’s
Moscow we just add empathy to it that’s
Moscow we just add empathy to it that’s very crucial for Moscow because it’s
very crucial for Moscow because it’s
very crucial for Moscow because it’s it’s hidden it’s within your heart it’s
it’s hidden it’s within your heart it’s
it’s hidden it’s within your heart it’s maybe within my heart but I could not
maybe within my heart but I could not
maybe within my heart but I could not identify it before I lived here so I
identify it before I lived here so I
identify it before I lived here so I really encourage you because there are
really encourage you because there are
really encourage you because there are great projects within moscow residential
great projects within moscow residential
great projects within moscow residential neighborhood to stand up and express
neighborhood to stand up and express
neighborhood to stand up and express young patli for your neighborhood
young patli for your neighborhood
young patli for your neighborhood because it won’t be the foreign
because it won’t be the foreign
because it won’t be the foreign designers or the foreign consultants
designers or the foreign consultants
designers or the foreign consultants that will actually take the step and
that will actually take the step and
that will actually take the step and make it thank you
make it thank you
make it thank you yellow possible
yellow possible
yellow possible [Applause]
”
Be First to Comment