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Embracing Storytelling in Science | Stephen Granade | TEDxHuntsville


[Applause]

[Applause] did you know your fingernails grow at

did you know your fingernails grow at

did you know your fingernails grow at the same rate as plate tectonics

my friends asked me to volunteer for

my friends asked me to volunteer for Dragon Con I skeptical for those of you

Dragon Con I skeptical for those of you

Dragon Con I skeptical for those of you who are it’s a big plant and people go

who are it’s a big plant and people go

who are it’s a big plant and people go they dress up in costume they talk about

they dress up in costume they talk about

they dress up in costume they talk about suit any dependency and yes those are

suit any dependency and yes those are

suit any dependency and yes those are buckets Resta stormtroopers that’s a

buckets Resta stormtroopers that’s a

buckets Resta stormtroopers that’s a thing I can arrive in Huntsville Alabama

thing I can arrive in Huntsville Alabama

thing I can arrive in Huntsville Alabama with the fresh shiny new PhD in physics

with the fresh shiny new PhD in physics

with the fresh shiny new PhD in physics and I was not certain that physicists in

and I was not certain that physicists in

and I was not certain that physicists in science fiction convention really went

science fiction convention really went

science fiction convention really went together I could spend years in graduate

together I could spend years in graduate

together I could spend years in graduate school learning to be a serious

school learning to be a serious

school learning to be a serious scientist to the point that when a

scientist to the point that when a

scientist to the point that when a friend of mine gave me a copy of the

friend of mine gave me a copy of the

friend of mine gave me a copy of the book the physics of Star Trek because I

book the physics of Star Trek because I

book the physics of Star Trek because I was a physicist I died

was a physicist I died

was a physicist I died so in graduate school I had studied very

so in graduate school I had studied very

so in graduate school I had studied very hard to become a physicist and my

hard to become a physicist and my

hard to become a physicist and my friends really wanted me to go work for

friends really wanted me to go work for

friends really wanted me to go work for Dragon Con as one of the members of tech

Dragon Con as one of the members of tech

Dragon Con as one of the members of tech ops the technical operations the people

ops the technical operations the people

ops the technical operations the people who run audio-visual they do flights and

who run audio-visual they do flights and

who run audio-visual they do flights and they do sound and I was an obvious

they do sound and I was an obvious

they do sound and I was an obvious choice because I had a theater degree

choice because I had a theater degree

choice because I had a theater degree and I know what you’re thinking Steven

and I know what you’re thinking Steven

and I know what you’re thinking Steven you gave up a lucrative career in

you gave up a lucrative career in

you gave up a lucrative career in theater for physics so I had a physics

theater for physics so I had a physics

theater for physics so I had a physics degree and I had a theater degree in

degree and I had a theater degree in

degree and I had a theater degree in undergraduate and I really loved doing

undergraduate and I really loved doing

undergraduate and I really loved doing theater but I gave it up when I went to

theater but I gave it up when I went to

theater but I gave it up when I went to graduate school I needed to focus

graduate school I needed to focus

graduate school I needed to focus emphasize a lot of my professors kind of

emphasize a lot of my professors kind of

emphasize a lot of my professors kind of looked down their nose at the very idea

looked down their nose at the very idea

looked down their nose at the very idea of having interests outside of physics

of having interests outside of physics

of having interests outside of physics but I was done with graduate school and

but I was done with graduate school and

but I was done with graduate school and my friends were very persuasive and so

my friends were very persuasive and so

my friends were very persuasive and so eventually I agreed that yes I would

eventually I agreed that yes I would

eventually I agreed that yes I would volunteer for Dragon Con yes I would be

volunteer for Dragon Con yes I would be

volunteer for Dragon Con yes I would be a member of tech ops even though I

a member of tech ops even though I

a member of tech ops even though I wasn’t sure I was the kind of nerd who

wasn’t sure I was the kind of nerd who

wasn’t sure I was the kind of nerd who went to these science fiction

went to these science fiction

went to these science fiction conventions where people dressed up and

conventions where people dressed up and

conventions where people dressed up and spoilers I am in fact exactly that kind

spoilers I am in fact exactly that kind

spoilers I am in fact exactly that kind of error

so as a member of tech ops I crawled

so as a member of tech ops I crawled around and dragged cables I ran sound

around and dragged cables I ran sound

around and dragged cables I ran sound boards I helped lift chick Korea’s piano

boards I helped lift chick Korea’s piano

boards I helped lift chick Korea’s piano up onstage from one of his performance

up onstage from one of his performance

up onstage from one of his performance and I’m pretty sure that thing was made

and I’m pretty sure that thing was made

and I’m pretty sure that thing was made of lead and I had a great time and the

of lead and I had a great time and the

of lead and I had a great time and the other members of tech ops really enjoyed

other members of tech ops really enjoyed

other members of tech ops really enjoyed having a physicist to boss around and

having a physicist to boss around and

having a physicist to boss around and then the science Trek found out about me

then the science Trek found out about me

then the science Trek found out about me did you know what you look into the

did you know what you look into the

did you know what you look into the night sky you were looking into the past

Dragon Con is organized into tracks each

Dragon Con is organized into tracks each track is centered on a given fandom they

track is centered on a given fandom they

track is centered on a given fandom they create panels and other events for for

create panels and other events for for

create panels and other events for for example the Star Wars track or the

example the Star Wars track or the

example the Star Wars track or the fantasy literature track but Dragon Con

fantasy literature track but Dragon Con

fantasy literature track but Dragon Con also has tracks that are focused on

also has tracks that are focused on

also has tracks that are focused on shall we say the fact behind the fiction

shall we say the fact behind the fiction

shall we say the fact behind the fiction there’s a space track there’s a robotics

there’s a space track there’s a robotics

there’s a space track there’s a robotics track and yes there’s a science track

track and yes there’s a science track

track and yes there’s a science track but the director of the science track

but the director of the science track

but the director of the science track hurt the tech ops had their own pet

hurt the tech ops had their own pet

hurt the tech ops had their own pet physicist he hunted me down and he said

physicist he hunted me down and he said

physicist he hunted me down and he said you should give a talk on the science

you should give a talk on the science

you should give a talk on the science track and I said yes and then I realized

track and I said yes and then I realized

track and I said yes and then I realized I had made a tiny huge mistake i given

I had made a tiny huge mistake i given

I had made a tiny huge mistake i given academic talks before but i never given

academic talks before but i never given

academic talks before but i never given a science talk to the public you can

a science talk to the public you can

a science talk to the public you can hear the air quotes around the public

hear the air quotes around the public

hear the air quotes around the public right that’s how I thought about it in

right that’s how I thought about it in

right that’s how I thought about it in my mind back then but after a while I

my mind back then but after a while I

my mind back then but after a while I decided I would be okay because I had

decided I would be okay because I had

decided I would be okay because I had taught classes I had drugged the facts

taught classes I had drugged the facts

taught classes I had drugged the facts into people’s head how different could

into people’s head how different could

into people’s head how different could the audience at DragonCon be all I

the audience at DragonCon be all I

the audience at DragonCon be all I needed to do was pick a topic that would

needed to do was pick a topic that would

needed to do was pick a topic that would be of interest to non scientists and so

be of interest to non scientists and so

be of interest to non scientists and so I picked laser cooling and traffic of

I picked laser cooling and traffic of

I picked laser cooling and traffic of neutral atoms to create a quantum

neutral atoms to create a quantum

neutral atoms to create a quantum superfluid now in my defense that was

superfluid now in my defense that was

superfluid now in my defense that was literally my PhD defense so I felt very

literally my PhD defense so I felt very

literally my PhD defense so I felt very comfortable with it so I prepared the

comfortable with it so I prepared the

comfortable with it so I prepared the talk I gave it and it went really well

talk I gave it and it went really well

talk I gave it and it went really well and the director invited me to come back

and the director invited me to come back

and the director invited me to come back the next year and give another talk so I

the next year and give another talk so I

the next year and give another talk so I did it I went back the second year and I

did it I went back the second year and I

did it I went back the second year and I another science talk and he talked me

another science talk and he talked me

another science talk and he talked me into being on a panel talking about

into being on a panel talking about

into being on a panel talking about science in the works of Joss Whedon

science in the works of Joss Whedon

science in the works of Joss Whedon creator of the TV series Buffy the

creator of the TV series Buffy the

creator of the TV series Buffy the Vampire Slayer in Firefly so where

Vampire Slayer in Firefly so where

Vampire Slayer in Firefly so where before I felt faintly embarrassed about

before I felt faintly embarrassed about

before I felt faintly embarrassed about the idea of combining science and Star

the idea of combining science and Star

the idea of combining science and Star Trek I was now combining science and

Trek I was now combining science and

Trek I was now combining science and Firefly

Firefly

Firefly well things escalated quickly the next

well things escalated quickly the next

well things escalated quickly the next year I gave to science talks and was on

year I gave to science talks and was on

year I gave to science talks and was on to panels and I fell into this rhythm of

to panels and I fell into this rhythm of

to panels and I fell into this rhythm of preparing talks and giving them and

preparing talks and giving them and

preparing talks and giving them and preparing talks and giving them and I

preparing talks and giving them and I

preparing talks and giving them and I got comfortable with them which is when

got comfortable with them which is when

got comfortable with them which is when Dragon Con came to me and said you

Dragon Con came to me and said you

Dragon Con came to me and said you should be the next director of the

should be the next director of the

should be the next director of the science track did you know you’re

science track did you know you’re

science track did you know you’re related to jellyfish I was used to

related to jellyfish I was used to

related to jellyfish I was used to preparing a couple of talks but now as

preparing a couple of talks but now as

preparing a couple of talks but now as the director of science of the science

the director of science of the science

the director of science of the science track I was responsible for pulling

track I was responsible for pulling

track I was responsible for pulling together 34 hours of content over four

together 34 hours of content over four

together 34 hours of content over four days and so panicked I did what anybody

days and so panicked I did what anybody

days and so panicked I did what anybody would do I started reading journal

would do I started reading journal

would do I started reading journal articles about life science events that

articles about life science events that

articles about life science events that started going to conferences about

started going to conferences about

started going to conferences about science communication that is possible

science communication that is possible

science communication that is possible my grad school experience has warped how

my grad school experience has warped how

my grad school experience has warped how I approach these things but I learned a

I approach these things but I learned a

I approach these things but I learned a lot about how to communicate science and

lot about how to communicate science and

lot about how to communicate science and it really changed how I approached the

it really changed how I approached the

it really changed how I approached the science track I always thought of the

science track I always thought of the

science track I always thought of the science track as kind of I guess an

science track as kind of I guess an

science track as kind of I guess an informal classroom clearly people came

informal classroom clearly people came

informal classroom clearly people came to the science track to learn science

to the science track to learn science

to the science track to learn science the job at the science track then was to

the job at the science track then was to

the job at the science track then was to provide facts because that’s at the

provide facts because that’s at the

provide facts because that’s at the heart of science right it’s an

heart of science right it’s an

heart of science right it’s an accumulation of facts about the world

accumulation of facts about the world

accumulation of facts about the world around us there’s a name for that

around us there’s a name for that

around us there’s a name for that approach to science communication it’s

approach to science communication it’s

approach to science communication it’s called the deficit model of science

called the deficit model of science

called the deficit model of science communication the idea is that you have

communication the idea is that you have

communication the idea is that you have something gap between scientists and

something gap between scientists and

something gap between scientists and non-scientists non scientists are

non-scientists non scientists are

non-scientists non scientists are skeptical about science because they

skeptical about science because they

skeptical about science because they don’t understand and then they don’t

don’t understand and then they don’t

don’t understand and then they don’t understand science because they don’t

understand science because they don’t

understand science because they don’t have all of the facts therefore our job

have all of the facts therefore our job

have all of the facts therefore our job is to give people those facts and if we

is to give people those facts and if we

is to give people those facts and if we give enough facts and pile them into

give enough facts and pile them into

give enough facts and pile them into this chasm of misunderstanding this

this chasm of misunderstanding this

this chasm of misunderstanding this deficit then the non scientists

deficit then the non scientists

deficit then the non scientists over to the scientists and we will all

over to the scientists and we will all

over to the scientists and we will all love science together yay

love science together yay

love science together yay it is a view of the world that came very

it is a view of the world that came very

it is a view of the world that came very naturally to me it is also super broken

naturally to me it is also super broken

naturally to me it is also super broken quick maybe the second fact I gave you

quick maybe the second fact I gave you

quick maybe the second fact I gave you in this talk AHA I didn’t tell you there

in this talk AHA I didn’t tell you there

in this talk AHA I didn’t tell you there was going to be a quiz but I didn’t want

was going to be a quiz but I didn’t want

was going to be a quiz but I didn’t want you I used to be a teacher but jellyfish

you I used to be a teacher but jellyfish

you I used to be a teacher but jellyfish it’s kind of hard right the answer is if

it’s kind of hard right the answer is if

it’s kind of hard right the answer is if you look into the night sky you’re

you look into the night sky you’re

you look into the night sky you’re looking into the past but it’s really

looking into the past but it’s really

looking into the past but it’s really hard to remember that because all I’ve

hard to remember that because all I’ve

hard to remember that because all I’ve given you are facts I’ve given you no

given you are facts I’ve given you no

given you are facts I’ve given you no context in worst I’ve given you no

context in worst I’ve given you no

context in worst I’ve given you no motivation to care about them at all and

motivation to care about them at all and

motivation to care about them at all and it’s worse when we’re talking about

it’s worse when we’re talking about

it’s worse when we’re talking about science that people are skeptical about

science that people are skeptical about

science that people are skeptical about or uncertain about giving people just

or uncertain about giving people just

or uncertain about giving people just facts can actually drive them further

facts can actually drive them further

facts can actually drive them further away and we have years of research

away and we have years of research

away and we have years of research showing this but even with those years

showing this but even with those years

showing this but even with those years of research scientists like me just

of research scientists like me just

of research scientists like me just naturally fall back into the bottle of

naturally fall back into the bottle of

naturally fall back into the bottle of all we have to do is provide facts

all we have to do is provide facts

all we have to do is provide facts we’re kind of an academic line we went

we’re kind of an academic line we went

we’re kind of an academic line we went to school for a long time and a lot of

to school for a long time and a lot of

to school for a long time and a lot of us have taught classes we get into this

us have taught classes we get into this

us have taught classes we get into this mindset that how you communicate science

mindset that how you communicate science

mindset that how you communicate science is you exchange facts it doesn’t help

is you exchange facts it doesn’t help

is you exchange facts it doesn’t help that a lot of us view ourselves as pure

that a lot of us view ourselves as pure

that a lot of us view ourselves as pure rational actors making decisions based

rational actors making decisions based

rational actors making decisions based only on logic and facts well the truth

only on logic and facts well the truth

only on logic and facts well the truth of the matter is we’re human we make

of the matter is we’re human we make

of the matter is we’re human we make decisions based on a host of different

decisions based on a host of different

decisions based on a host of different factors only some of which have any

factors only some of which have any

factors only some of which have any connection to logic and focusing on

connection to logic and focusing on

connection to logic and focusing on facts ignores how science is a process

facts ignores how science is a process

facts ignores how science is a process the things we know today are going to be

the things we know today are going to be

the things we know today are going to be revised by what we learn tomorrow

revised by what we learn tomorrow

revised by what we learn tomorrow just ask Bluto the X planet well if

just ask Bluto the X planet well if

just ask Bluto the X planet well if we’re not going to just pile up facts

we’re not going to just pile up facts

we’re not going to just pile up facts communicate science what are our other

communicate science what are our other

communicate science what are our other options there are a number of ways of

options there are a number of ways of

options there are a number of ways of providing context and motivation when

providing context and motivation when

providing context and motivation when we’re communicating science but one of

we’re communicating science but one of

we’re communicating science but one of my favorites is storytelling from a very

my favorites is storytelling from a very

my favorites is storytelling from a very early age we learn from TV and move

early age we learn from TV and move

early age we learn from TV and move fees in books how to understand and

fees in books how to understand and

fees in books how to understand and digest stories science communicators can

digest stories science communicators can

digest stories science communicators can use these stories to persuade to inform

use these stories to persuade to inform

use these stories to persuade to inform and to engage stories are a language

and to engage stories are a language

and to engage stories are a language we’re fluent in but there’s resistance

we’re fluent in but there’s resistance

we’re fluent in but there’s resistance to storytelling within the scientific

to storytelling within the scientific

to storytelling within the scientific community I was resistant to

community I was resistant to

community I was resistant to storytelling and I think a lot of that

storytelling and I think a lot of that

storytelling and I think a lot of that comes down to when you say storytelling

comes down to when you say storytelling

comes down to when you say storytelling I hear entertainment or dumbing down the

I hear entertainment or dumbing down the

I hear entertainment or dumbing down the science or even worse lying about the

science or even worse lying about the

science or even worse lying about the science and I think that entertainment

science and I think that entertainment

science and I think that entertainment aspect is a real stumbling block it

aspect is a real stumbling block it

aspect is a real stumbling block it certainly was for me even after I got on

certainly was for me even after I got on

certainly was for me even after I got on board with the idea of telling stories

board with the idea of telling stories

board with the idea of telling stories to communicate science I still felt

to communicate science I still felt

to communicate science I still felt uneasy talking about the science track

uneasy talking about the science track

uneasy talking about the science track as entertainment earlier this year I was

as entertainment earlier this year I was

as entertainment earlier this year I was at a conference for live events I

at a conference for live events I

at a conference for live events I mentioned that’s I think I do for fight

mentioned that’s I think I do for fight

mentioned that’s I think I do for fight now I guess and I was on a panel talking

now I guess and I was on a panel talking

now I guess and I was on a panel talking about the science track we’re working on

about the science track we’re working on

about the science track we’re working on a new study to see how people’s

a new study to see how people’s

a new study to see how people’s attitudes towards science change once

attitudes towards science change once

attitudes towards science change once they’ve interacted with the science

they’ve interacted with the science

they’ve interacted with the science track so I was describing that study and

track so I was describing that study and

track so I was describing that study and then I heard the following words just

then I heard the following words just

then I heard the following words just all right out of my mouth but even if

all right out of my mouth but even if

all right out of my mouth but even if the only thing they got from the science

the only thing they got from the science

the only thing they got from the science track is mere entertainment that’s okay

track is mere entertainment that’s okay

track is mere entertainment that’s okay a friend of mine rightfully called me on

a friend of mine rightfully called me on

a friend of mine rightfully called me on that afterwards he said why did you say

that afterwards he said why did you say

that afterwards he said why did you say Mayr entertainment what’s wrong with the

Mayr entertainment what’s wrong with the

Mayr entertainment what’s wrong with the point of science entertainment being too

point of science entertainment being too

point of science entertainment being too entertaining and it really made me have

entertaining and it really made me have

entertaining and it really made me have to think about why was I so reluctant to

to think about why was I so reluctant to

to think about why was I so reluctant to embrace entertainment in science and the

embrace entertainment in science and the

embrace entertainment in science and the answer is the same reason why ultimately

answer is the same reason why ultimately

answer is the same reason why ultimately I had given up theater in graduate

I had given up theater in graduate

I had given up theater in graduate school I saw entertainment as being

school I saw entertainment as being

school I saw entertainment as being opposed to being a good scientist but it

opposed to being a good scientist but it

opposed to being a good scientist but it doesn’t have to be that way we can have

doesn’t have to be that way we can have

doesn’t have to be that way we can have science entertainment that does not do

science entertainment that does not do

science entertainment that does not do harm to science we can craft stories

harm to science we can craft stories

harm to science we can craft stories without undercutting the science at

without undercutting the science at

without undercutting the science at their heart science is a process yes but

their heart science is a process yes but

their heart science is a process yes but it is also a conversation storytelling

it is also a conversation storytelling

it is also a conversation storytelling is one tool for

is one tool for

is one tool for that conversation and entertainment is

that conversation and entertainment is

that conversation and entertainment is an invitation to take part of it for me

an invitation to take part of it for me

an invitation to take part of it for me that invitation is key two weekends ago

that invitation is key two weekends ago

that invitation is key two weekends ago we had Dragon Con and we had a panel

we had Dragon Con and we had a panel

we had Dragon Con and we had a panel with three panelists Walid Rossi a

with three panelists Walid Rossi a

with three panelists Walid Rossi a doctor Rachelle Burks dr. Daniel Lee and

doctor Rachelle Burks dr. Daniel Lee and

doctor Rachelle Burks dr. Daniel Lee and they were talking about whether

they were talking about whether

they were talking about whether something like the xenomorph the scary

something like the xenomorph the scary

something like the xenomorph the scary alien monster from the alien movies was

alien monster from the alien movies was

alien monster from the alien movies was even possible how would that acid blood

even possible how would that acid blood

even possible how would that acid blood and all of that work and could you take

and all of that work and could you take

and all of that work and could you take a regular raccoon and turn them into

a regular raccoon and turn them into

a regular raccoon and turn them into rocket racoon from the movie guardians

rocket racoon from the movie guardians

rocket racoon from the movie guardians of the galaxy very entertainment focused

of the galaxy very entertainment focused

of the galaxy very entertainment focused a lot of fun great time and afterwards a

a lot of fun great time and afterwards a

a lot of fun great time and afterwards a woman from the audience went up to the

woman from the audience went up to the

woman from the audience went up to the three of them and I overheard her saying

three of them and I overheard her saying

three of them and I overheard her saying to them I wish I had seen women like you

to them I wish I had seen women like you

to them I wish I had seen women like you talking about science like this when I

talking about science like this when I

talking about science like this when I was younger I might have stuck with it

oftentimes science can separate us and

oftentimes science can separate us and how we talk about it can push people

how we talk about it can push people

how we talk about it can push people away entertainment is my chance to bring

away entertainment is my chance to bring

away entertainment is my chance to bring people back and invite them back in with

people back and invite them back in with

people back and invite them back in with the science track I get to say I love

the science track I get to say I love

the science track I get to say I love science and we both love this movie

science and we both love this movie

science and we both love this movie let’s see how those fit together I get

let’s see how those fit together I get

let’s see how those fit together I get to show audiences that there are people

to show audiences that there are people

to show audiences that there are people like them who are into science and like

like them who are into science and like

like them who are into science and like the things that they like it’s why I’m

the things that they like it’s why I’m

the things that they like it’s why I’m excited that I get to have biologists

excited that I get to have biologists

excited that I get to have biologists come down and talk about the genetics of

come down and talk about the genetics of

come down and talk about the genetics of the Wizarding gene and Harry Potter and

the Wizarding gene and Harry Potter and

the Wizarding gene and Harry Potter and I am always here for Mayor McCheese

I am always here for Mayor McCheese

I am always here for Mayor McCheese explaining the scientific feud between

explaining the scientific feud between

explaining the scientific feud between Edison and Tesla instead of another

Edison and Tesla instead of another

Edison and Tesla instead of another science fact what I really want to do is

science fact what I really want to do is

science fact what I really want to do is give you a science suggestion embrace

give you a science suggestion embrace

give you a science suggestion embrace how stories and entertainment support

how stories and entertainment support

how stories and entertainment support science stories in entertainment connect

science stories in entertainment connect

science stories in entertainment connect us

us

us they provide the chance to interact and

they provide the chance to interact and

they provide the chance to interact and they help us remember that ultimately

they help us remember that ultimately

they help us remember that ultimately science is a human activity performed by

science is a human activity performed by

science is a human activity performed by humans and is a way of understanding not

humans and is a way of understanding not

humans and is a way of understanding not just the universe but each other

[Applause]

[Applause] [Music]

”

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