El ocaso del emprendedurismo en México | Gustavo Prado | TEDxCalzadaDeLosHéroes

[Music]

to

Hello, good night

Well, notice that today in the afternoon I was

after the meal and suddenly I

I was as always surprised

because when the account arrives I never know

how to divide it and this is because

basically I do not understand

absolutely nothing in mathematics said

calculator then when the

account and opus this face and when I

they drop the calculator I do not have the

less idea nor how to calculate the

10 percent and this is something very curious

because he studied humanities and also

study which was super funny

20 years is the same as tattooing all

your back but when you have 60 70

people afraid endure fayt because I’m going

to end up asking for alms under a

viaduct and there will be that father

was this studying art that parents

everything in the humanities

then in the face of so much romanticism

I’m just it turns out that this woman who

you are seeing there she is called

to the faithful and his dad was Lord Byron

that as well as the most romantic man

of the 19th century

grace the most handsome are you were with

all the girls but she did marry

his mom but mom

of course he abandoned her with the girl and

mom said to me do not make me another

romantic does not come to me and then when

the girl was about two or three years old in

instead of putting a teddy bear

start studying then if also the

mom put the best ones as a teacher

mathematicians of your world and when I

I was like 10 or 12 I was a genius in

algebra and I could calculate algorithms

incredibly complex

Then they returned it like that

they thematize of their time

one thing that’s happening is that the

industrial revolution and then there was

to do this that is also of

you there is a textile made by

william morris who is one of the popes

of the design but the problem that there was

is that you had the steam looms

and then you could weave thousands and thousands

of kilometers of fabric but if

we design a different fabric

then you had to make a loom

otherwise there was an engineer Charles

bach

so for this the doubles was already

married to a noble like her but the

engineer and said well as good afternoon

that I can help him and then the

engineer told him look i have a

problem is this problem of those of

pp lares and do what he did that was very

surprising

was with the algorithmic base that already

I knew

it turns out that he programmed a series of

punched cards that there was no longer

change the entire loom

you just change the programming of the

loom and with this every time I changed

the design simply reprogrammed the

machine

then it follows that with what

invented in the 19th century

she is the mother of all

current computers and it turns out that

He died because while she was married

and he had his lover and then god took

his bag of justice and gave him the

tuberculosis

then yes there will be the doubles not

I would have died

the amazing thing is that we would have the

world would have had computers in the

19th century and this is something very curious

because when we talk about

19th century

we say so as son they were about

old spots but it turns out that the

19th century towards port then the other

day I was walking to and in the

Brooklyn Bridge as a sex character

and i and it turns out that the bridge

Brooklyn is the 19th century

but this was done without computers and it

did with the strength of the machine

steam

when you see the size of that

joining the two islands

one says good wow the 19th century could

do amazing engineering works

then brooklyn bridge since 1883 and

at the same time they were building

this new york

it turns out that in london they were

building the metz and this they were

they doing at the same time that they

build the new york subway

you imagine in these times

to be able to open streets and put train was

by then it was something truly

incredible in the world of now when

we take the subway in london or

NY

this is when you are in rush hour is

quite reasonable although the people that

live in those cities

he says well as son he is absolutely

impossible to take it in those hours but if

we compare it with the metro

the city of mexico

So that’s what we understand

what really a meter that is impossible

to take and one of the things that are

happening is that at the same time that it

build the brooklyn bridge it

build the metro lines in those

cities

it turns out that rapier was founded

hence, it is the granddad of the markets

mercantile in 1851 in london they did

this work that you are seeing that

it’s called the glass palace and the

why that is made for

that there they could exhibit the

products that the industrial revolution

I was making the design products

then there you could get by

first time from a pin to a

coffin until a locomotive and that

is happening is the direct antecedent

of the two things that we like the most and

which are the only ones we travel

the moix and museums arouse

interest of the museums we only travel

for the molts then what they see was

basically the signal of innovation

new industries and industries

design but particularly in 1863 that

founding the london subway was because

the industrial Revolution

a lot of people stopped living

in the rural and land field be

living on the crops and hundreds the

cities to work in the factories

but particularly also in new

york was going through the same phenomenon

people move from a rural society to

an industrial society and to be able

move is all these people of new

middle classes who lives in the cities

because there was the need to put the meter

8,863 when we think of that

date so far

it turns out that the subway of the city of

Mexico since 1969 and this is nothing more

45 years ago

45 years ago you have to do the

metro because the city of mexico no longer

It starts to be very many

immigration from across the country because

began industrialization

then it started nothing more like one hundred

years later they are almost 100 years

exact

now when you are watching this it turns out

that these 45 years that the metro has

look at you a very curious thing the

new york metro is has the number

of vehicles 6,384 convoys these

are trains with wagons has 6 thousand 384 and

the df meter has 390 trains

so what is the reason that I do not know

can take and what there is like this

pinching of very recent people and

shell we ate it or it turns out that

born for the 19th century

at the end of the 20th century then it is

arriving late to an idea of

industrialization that should have

gone long before and when we

we think about those dates differences

1863 I started looking for what we were doing in

mexico in 1863 and then it turns out that

the most outstanding thing that the country did

in those years is that mole that has the

little cute sky next to your mouth I do not know

want anyone

nice sky that touches me there already

then when we had to

have begun its realization

we were in the baby and in this

we were in the bembé literally

we made enchiladas and songs and

We were in the jaripeos and moving

the skirts and the hats but that

same century is the book of the is the

century of great struggles then the

struggles will be ideological we could not

have something like the brooklyn bridge

but below ares against maximiliano and the

fight if there had to be liberals or

conservatives and this is a very problem

great because we went all the century

19 on that but we also left everything

the twentieth century in that and right now

we are 16 years of the 21st century and we are going

exactly the same

then what are we talking about that

the 19th century the ideology the

privileges and the duty to be

the two teams were facing this

is what it has to be because we are

liberals

this is what you have to do because

we are conservative but not the

pragmatism of tip build change

reality from what you do and

in that one thing that I was reading is

that when the reality of your country of

flat does not work you put yourself like that

everyone starts to kill himself by

fortune in this graph what you see is

that the country that commits the most suicide is

guyana because when I tell you guys

they would have thought it was nothing more than mexico

we are not super super down we are

in the list of suicides we almost did not

we commit suicide and we are like in place 85

but if you do not kill yourself the other thing that

happens when your country does not work is that

you grab your hope and you Lanchita

you go out like that, bbva the 0 and you escape

Now I do not know if you and sorry

but I do not know anyone who has

suicide

well in many, many years

a captain and suicidal star and

I still have not seen anyone leave

to take zero so fleeing in the lake of

chapultepec with his two santitas

escaping from reality but what yes

I know is that we run away in a way

totally different

we hear in entrepreneurship that is the

way to escape you notice suicide but

says I no longer work nine to five and

I will not be holding this idiot

who is my daily boss but I’m going to

put my own company

let’s go and then so much nation is for

excellence the start or mexico

then this little dog has nothing to

see simply a python in a flag

from mexico there is no saying anything

it’s called done ok then mexico is

a startup nation and in that they

I’m counting there’s an ecosystem like that

as gigantic where is the start or

mexico and the focus knight and the hackathon

ifab the putting in the anahuac then

stefan because the water is and all this

what I’m telling you is like all these

initiatives to be able to do

entrepreneurial instances in what one

says and with it I’m going to innovate not like that

innovation time

we are all innovators then bridget

facebook la chevrolet as pescaíto

apia maestro tam more blogs animática

from me this is the last generation of

be all mexico and casually all

they have a name like that in English

because then everyone asks us

our project check bmc latam no

he experienced the syndrome and

Latin America is an application

totally different that serves for something

totally different but what is

curious about apps is that this from the

innovation people are open like the

erase and say I’m going to nap but this

what are you going to do what people do

forget it because you do not make a

app

this makes you able then to make a

I ask my God if you see what

they have in the cell phone basically

we use 4 or it is used is the

car uses facebook you use instagram and

the one of the igea and with what you are

looking but out of that we do not use

the other 35 applications that we have

so here is a problem every time

that someone says I just invented a

Maybe we will go down to see who

he uses it

that is nothing else we are creating things

obviously has a value but that in

they do not really make life better for anyone

in new york always in the metro are

these ads and these ads are from

a mattress that is called casper and this

Castro mattress is something very curious

because it is a revolutionary mattress that

It does not have springs but it is a foam

super tough and then it turns out that

when they deliver it to you it comes as well as

that in a box as well as

tyrannosaurs rex that you throw water and

sasha grandotes then the chon and you

you have to wait a day for it to

inflate complete and then they what

they tell you is that you have the right to

try it for about 60 days and if not

you like your it returns it stinky drooling

and full of gambo limbos come back from

mattress to the company and they’ll

return without any problem to your 500

dollars that is what it costs is something in

United States is not so expensive

now it turns out that you see the image

be blue that has etc. and so on

and suddenly that in Mexico when

we leave with the idea of

innovation

you have to say good is that the

innovation be part pious be with this

as there is a category of can be

mobility and there is a category of

technologies and dances and so on

but when flat what appears in

mexico is a mattress that instead of

called kasper is called luna

the ads are exactly the same

blue is facebook is exactly the same

and even the typography that they put in

facebook is equivalent

then here on this occasion that

it would be the excess of imagination but

We are basically talking about

narrow-mindedness because you decide you had

to copy it 100%

now here is a big problem

you can copy the New York mattress

own is how we are like

Mexicans up to 10 thousand pesos the mattress

who send it by mail

who of you wants to try it

for 60 days and that when I bought it

this morning in one that already proved to

someone else for us as

Mexicans of comfort I be not

we have how that culture of selling the

resale second – hand stores

etcetera do not exist here then you

you can copy the experience but not

you can change the user

and that’s a big problem and that

are you watching parentheses eat

another thing

I know it’s a graph of how the

companies in the last 20 years before

a company if to make a trillion

dollars it took 20 years later

google did it in 8 facebook did it in

6

huber did it in two marches he did it in

one and each time it gets faster but

here we have a very big problem in

the 21st century innovative companies

mexico have not managed to compete against

the finances of this gentleman

then slim is the richest but we have

had during the last 15 years

entrepreneurs because they have not been able to do

companies that have been able to capitalize a

trillion dollars in two years is a

big problem

well we could not do it because

Mr. Slim’s companies are

based on the ideology in the

privilege and in the duty to be

I also have the concession

of the telephone I would also be the

richest man in the world and would have

How do we have a telephone company that

It is not good for anything that does not have good

customer service access that pays

internet at a few turtle speeds

arthritic then really the guy

is not an innovator and when we

we think of someone like Mr. Slim

that everyone says well as wow is

very rich but we compare it with someone

as software to even the idea of

that the pse as well as chavito de gorrita

that he had a company that pulls out of nothing

and without being anyone’s child or knowing

Mrs. deputy and be very close to

the middle managers of the governor

can have a lot of money

that’s what should be

Men achieving entrepreneurialism

the idea of ​​creation when the

LEDs in the 19th century are thinking of

the computers

it turns out that he already wrote that that says

there the law and praiseworthy option is a

question about an algorithm

mathematician in the 20th century

he read alan turing and this man

answered ada lovelace and to tell her

he invented computers like you

have seen in the movie is that

fight against the nazis and so on

and what is very curious about this is that

this type of companies since a alan

Turing could invent the computer in

the 40s

it turns out that is what they are seeing is

the evolution of how it went from the bulb

that when I was a kid I watched television

bulb is lit and is learning

A) Yes

uu until it came to light then

every 12 times every 18 months this doubles

his capacity

then and it turns out is the doctor moore already

as well as the fact of companies

technological

this is tim berners reads the lord that

he invented the internet

now it turns out that these guys invent

things but do not invent themselves

in the united states there is one thing that is

call to give so that it is like that side of the

army that gets you millions and

millions of dollars to be able to invent

things and this is paid for by

universities that ended up founding

companies like intel now when

we see that the scheme

technological entrepreneur of the states

united is the army the university

that ended up founding companies but

polite next daughters scene in

consumer products for all people

when we see it in Mexico the

Mexican army does not invest in

this basic research research and

development does not because they

basically what they do is that

deliver frutis in the floods and

after that then the army did not

can have money turns out that

replacing stanford the one that has

money is the bimbo bear because it turns out

that Mexican companies are like

crown telcel liverpool bimbo beer

televisa are companies that do cob no

are companies and these companies what

they end up doing is instead of encouraging

public innovation what in

market research and what

can advertise

then what we understand as

goal in Mexico does not have exactly

equal to silicon valley

that is what here is like a publicist

for that they are seeing the whole world

he complains that he told him in Mexico no no

there are patents and it does not innovate

It turns out that Mexico has the pro

of patents from what the united states

it has 50 percent but it is a factor

cultural and that’s why in Mexico what

we have as innovative companies are

companies that make cupcakes then it is

the kid who is there is saying

so I’m an innovator, I can

change the world but what we have not

understood is that the country has not yet

finish

rural and industrial id industrial

technological and in this to everyone

talks about the end tec and the fashion tec and

of the cupcake tec and all that

for example, many times I say part

of things that have to do with these

initiatives

then we put together a bunch of little guys

in some tents

then go to jicarazos and in the

tomorrow these five together that

we invent

let’s make an application that can

call trucks through I do not know

what else are we going to do another model of

Netflix

let’s make another model of drones and

everyone brings out those ideas that are

pure stitches and that we will give

pressure then let’s make ideas

disruptive every time we do

destructive

get out and in fact that says there

If you are looking for creativity in

Google images of post-it comes out

sponsored by 3m of mexico

then this results in the post it in the

school what they teach you is to do it

more square possible and since

they woke up then there is a problem the

people his squad not do it all

with excel in well doing things really

disruptive solution let’s make them

artist but if artists complain and

they commit suicide

then it is your mocha will be the people of

business artist what you have to do is

return the designers because the

designers

so the couples and from there arose

the design tinguin and this design thing

thinking has a problem

design thinking was something for

d’esquadra those of business

but since they invented it ay button no

increase design thinking we are going to

innovate

take out the post we are going to make ideas

revolutionary

now the problem of distinguishing that

begins in this the number one rule in

patraix

well it says in battles and this from that

can you empathize with others

it means that he said you put him on

according to the needs of the whole

people

it sounds good it ‘s fine but at the end of

accounts what he did was an idea of

design that is called the juz the center and

sainz where the only thing that matters is

how I help you

who knows if what he believes is

too obvious

you understand it or whatever but the only thing

what matters is how to help and this already

that another misunderstanding that is the problem

that looking for innovation

we ended up doing only entrepreneurship

social eye I understand very well the

country needs

I understand very well the poverty that exists in

mexico but the oldest company

What we have is the national mountain of

piety that was founded 503 money to the

borrowed people but does not encourage the

make your own companies

and this problem is that it is totally

distinct microsoft microsoft is a

company

first become a millionaire and since

you are millionaire acsl the melinda pylon

gates foundation remains 53 billion

dollars to help people is

totally different

we are left with the problem of

chamos university make a company

entrepreneur that the first thing I do is

social innovation but that ends up not

to be a boycott is a good business

you end up because it helps nobody and to break in

the first years then good ideas

that is not the issue what we will have to

be achieving if they are just good ideas

we are like javi’s innovator when

it’s going to be gas stations that bring

address but the other we would have to

thinking is what makes the company less

innovative world

the least innovative company in the world is

Paul then it turns out that they do

the envite and player

when everyone already watered and since

all the companies went bankrupt they leave

good and they finished playing now I’m going to

do well I’m the last one in

present it and the last cell phone that

It’s gonna present

but when I do it picks up the

everyone’s experience and I’m going to do it

way that could break your

industry I will not kill totally

because they do not seek innovation

seek consolidation and we in

the war of the stitches in the post it

and we’re just looking for ideas

beautiful and original when what

we would have to do is to those

things that are not finished

finish them and then we would be

doing something that will effectively have

Social impact

now we are my forecast

I think we are in the twilight of all

this entrepreneurial culture like the

we understand now because the line of

goal is 18 months when this is finished

government line of how is it now to be able

follow and right now there are many

we use the street of our mom’s hand

and they fix us well on cars because

total are the funds lost from the

inaem that can happen to us

they are not going to run over us but in the

economic crisis that we live results

that the problem is that the scheme

innovative of these things that are going to be

all mexico and the innovator mexico is

like a white shirt, half- chubby shirt

not because I’m overweight, but because

is mattress habit because that

then that’s a big problem is what

they are seeing are the trends of

google of everything you are looking for in

Mexico

well is the university going in fall

free as a telepathist and at the same time

yushau shuaib his life but in the

universities are teaching

semiotics but at the same time the tri

printing goes more and more up and

people are doing it

credits from the monkey line of the

authorize or not and it’s people who are

trying

when we talk about entrepreneurship and

be tropismo the case of jordi muñoz

It’s very funny a guy who got pregnant

his wife when the two was 19

he was super mini unemployed and without

studies and by mail he still knows

united states that started in the

drone industries and the fourth

He ended up being a millionaire but he believes

in himself mastery the mighty and without having

studied in the tec

then what are we to creativity

and this creativity can not be taken to

through design thinking and through

of the strategies highlights that the panel

of innovation

let’s put it on the post in the

blackboard and you will achieve something different

to what we have to understand

is that true creativity is power

walk where there is still no path and

this is what we should be

teaching everyone he responds to the

unimaginable problems stop adapting

what already exists

the really different things and

respond to your reality this is mexico

wood

the other day already to finish was I

eating with a cuban boy

the boy is studying a

expertise paid by the commercial bank

outside and the guy takes a month and

I told cuba he has months left so

drop the system and 4 and I

he answered not of course not

Gustavo has 20 years left

Cuban theme because he does not realize

of the imminent reality that all

we perceive for Cuba but of the same

way the system in mexico has to

to reach a breaking point is

imminent

it seems that we do not realize but everything

will change and at that time without

we will have to respond to reality

Thank you