it seems that it’s fashionable very well I’m
rock and I want to tell you about the search
of the uaw the search of the uaw that
commitment that we have as people of
to be continually reinventing ourselves is
a commitment that we owe to us
same if we commit ourselves we are in
danger is to say irrelevant very
quick a question from here who
you believe that creativity is a
is an important value is more than that
a fundamental value for people
for business today very well
almost everyone here who you are
consider themselves as creative
a few less
often it frightens us to define ourselves
ourselves as creatives because
we feel that they are going to demand a little
more than twins with a small
history about 20 years ago
He left the race with a great desire to
go to work day to change the world
was going to my interviews came the
interview had to the interviewer and
and he told me to have young what
They are his great strengths and I
I said yes with much much pride
I am very creative
creativity is what defines me
not seriously what are your strengths and
well what is going on here and going
another interview same topic
a third view interviewed me
interviewer tells me is that no no
Say creativity because that like
it’s not so relevant better you’re very
very persistent very tenacious work in
leadership team is one of the things that
they were important
20 years ago now what I see is that the
constant is that creativity is what
that dominates in all companies the
large companies now did not exist
ten years ago we heard it is
because the business models are
changing and they are changing a
incredibly fast way
then let’s get rid of this stigma
that creativity is not important and
let’s explore how is it that the wow
it is the central concept of our
lives where the uaw factor is in everything
what we see in everything that everything
we play in the new places to which
we go and we see different things and we
we surprise the uaw that expression that
you can not avoid when you see something that
this one makes incredible
open your eyes and your mouth breathe a
little bit in and you say ‘wow is
inevitable you can not help doing that
There is a study from some
scientists at a tile university
they said they are four stages
basic the human being has
they fixed automatically I told them
scientists university texas and melaque
they gave all those four stages of being
human are their names in Latin are
guy large and extra large Medium
boyá to put a little more in the stage
boy because it is the subject that concerns us
in that moment that happens with young people
and what should they be focused on
to achieve a life in the
continuous search
wow we have to go up and
going down at this level of receiving
stimuli and feel amazed
if you notice a little boy the children
as and little ones everything amazes them all
they want to touch everything they want to see
Dame and puts it in the mouth because
everyone wants to try everything they want to live
and experiencing is a wonderful stage
in this stage of experimentation happens
in some things they stick sometimes
they fall from places where they should not
to be and reach this stage in this
peak where you already have more or less as
17 years and know I ‘m not going to
experience so much I’m going to observe
I will try to understand I will reason
things then we are in that stage
where it goes down a bit, it comes longer or
less at a very dangerous stage 12 13
14 years where suddenly you say no longer
I want to experience what I want is
belong and suddenly you put your
dark glasses and you say I’m linked to me
it does not cost me anything and it does everything
I no longer have that is experiencing
here me with my friends
the good wave all casual but
fortunately that stage happens and you arrive
to a next stage
do not worry they will cost 20 pesos already in
the next stage where the
race and you say ‘wow this new one opens up
universe through these new
opportunities
You begin to understand what means
startup says I want to be part of that
start creating universes by yourself
It is a wonderful stage in which I
I invite you to never lose this
this ability to be inventing things
entering new things experiencing
always something new is something that
happens
they are my powers
yeray thank you
we come to a comfort zone and we’re
very comfortable sitting in this chair
watching the world go by watching videos of
cats and let’s start doing the
consumers and stop being creators
what I want to invite at this moment
that we leave this area of
comfort even to that we stand on
the chair that did not have sitting besides
to ask whoever you are
dare at this time to do the
chair
Carefully we do not want dead
ok let’s get off before someone
fall down they fixed that you see the world
different when we stand in the chair
the world changes the perspective changes is
more I invite you to see the world
vice versa if they have been given that they have
done this does how much they do not do
this you have to turn your head
you simply say now assist him the
roof and what would happen if the world were
upside down
do what the cause is again says
is everything looks good rado change your
complete perspective and the only thing that
did you can turn your head
this world is full of wonders and
all we have to do is
change our own perspective more
go ahead to explain how we can do
this I invite you to behave like
children
in fact good here are my children and
and many times they tell me dad you are
as a child and they are very right is not
strange
they see me with colored socks
different and it’s simply because today
I did not want to go to the extreme
of different shoes because maybe
I’ll be like that untidy
but the invitation is to behave like
children is very fun is very
boring to behave like a serious adult
formal
good morning and silver stars is a lot
I hate you like in my head but much
taste
I invite you to play there are two ways
where you can really meet
a person
one is seeing as handles these and
digital
remember that it is very important in
values of patience and generosity
hope because you get yourself that happens to
live
to these who do not understand patience and
generosity, little daughter, on the occasion of
flat and we think they are more important
in our words that you are not
Actions
the other is playing outside a person plays
to whatever a sport a board game
you realize that is the essence of
urgell person you met them parade
when you want to associate with someone not
I see to start with someone
first it was with him something look at what
happens when you win 7 what happens when
misses
the two things are extremely important
it’s about one thing this is about there
days words want to share ideas and
many times we are well give them these
ideas a misa professional activities
is to lead creativity workshop and the
so he took out his little notebook
We are generating sharing ideas and
these and with his little notebook and today he is
doing has pointed my ideas here and
because he has it guarded is that he
they are going to steal what they do not know they are
the ideas are free
they have actually set a search
wonderful business ideas from
leisure activities ideas of what
that is you are going to find that there is more
ideas that you could do every
day for the rest of your life
ideas worth nothing what counts is
the ideas taken to action and of
here is that it is very important
many times we believe that we know everything
however, we face that
ask someone like a
little bit of grief because the best of
our questions are a little silly
and have a teacher who said there’s no
silly questions ask questions
and the truth is that questions are
really silly but it does not matter because
If you have an idea and do not know if it is
a silly question is a question and and
you feel sorry because you do not know if they are going to
criticize for that question and I ‘m going to
give two tools that are not going to
never fail so they can do the
silly questions they want and nobody goes
to think that you are stupid and it is
you imagine them with the person
what are you talking about
to see imagine that we give away the
product that we are designing
imagine that iu and upl are not heard and
do the other
and what happens if when asked
what happens if you automatically free yourself
of the responsibility of the question
He says not what happens if we leave
three months vacation
what happens if I am one more than what
think me but what would happen
and from there the conversations arise
comes the combination and pollination
of ideas
we have to be trying trying
a very simple formula to try
try to try to avoid trying
a long time when I was little I was
sin wrong if you were wrong
you are a fool
now with the silicon valley culture
wondering is wonderful they ask you
yes it’s worth
how many companies thundered not so
no ok vitro in some and then well
you have trained three and that you learned
fertilizer I learned that you do not have to do this
and this and this
excellent selling here is an element
valuable those who try many
things or whatever you think has all
the tools with a smartphone and a
Internet connection you have all the
universe at your fingertips
you have to try trying
try what you are most passionate about what
you love to be doing one there
and again
so, for finishing
thank you very much
Have you ever heard the phrase there is
that you have to think outside the box and
you say and what is the box
how am I going to get out of a box like I’m going to
think outside the box that I do not know that
exists because it turns out that the box is your
head as to think outside the box
protruding from your head entering the
heads of others making the
ideas collide entering
conversations watching useful videos
that help you learn things
reading books we have everything to our
scope
This is a unique generation
which you are protagonists
take it out of the box and do
your life a real wow
thank you very much
[Applause]
”
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