emotion economy I who know me
You know I’m very emotional and very
economy in general, but the
point is that emotion comes to be the
our next the future for some already
is today the exchange currency for all this
professional and personal level is
I think that’s really the way we are.
arrives today a study that already says that 80%
of our decisions, any country is
are made by emotion
this is very important to consider with
any project that we are going to address
but to be able to speak so I can speak
here about saving emotion
talking with our healer already
were started to start talking a little
What do you do to explain how it is
We arrived there and found it and found it to be basically there
six years ago I made a change
almost radical and get out of the fashion world
of the images of the tendency that
appears in the magazine that a bit vulgar
used the word and started working with
a trend forecasting company
where we seek to understand which
are the wishes of consumers and not
what we want to sell them
that they want people that we
Wish us all here then I started
to discover that this existed and that all
We can do this to people.
start connecting the dots and back
then people to be clear we will
to do an exercise of saving
emotion together for you to understand the
process a little better
is a process that begins with a
incessant curiosity I’m curious
those who never left the phase of
Why, because this is where it is from here.
thing that we encourage style in
Everyone I know has
that having this curiosity does not
memorize wikipedia how it appeared there
but to try to understand why
things the deeper motivations
that we have to do each of the
our decisions
so that’s where I work
Claire calls on us to develop these
eight dynamics by which we filter
because imagine that we researched the
year full time all
how much is the source
so here we will see more things
pop culture, let’s say so, but it’s a
research that goes through several levels
because we want to make sure that the
Do you know the new models?
which means in terms of identity the
that hedonism he means to people
You know that we only do things with pleasure.
today we understand how
what is this manifests know the
collaborative revolution is one is a
interesting dynamics because there is
five years ago was a novelty and
a trend of evolution
collaborative
today we know that for young people the
younger generation z
there is no question of having a company
or a job without this collaborative
without thinking of the other without thinking of
communities is no longer a
question is already a value that
stabilized say the new global order
who are the new influences
aesthetic or savings last as
that the world is behaving right?
in this sense our relationship with
nature but also with our
own nature because we are
finally arriving at that moment that
we understand that people are nothing
without nature nature is good without
people – we depend on it
the search for sense transcendence I will
talk spirituality to some there and
It is clear that everything that is relationship
with time and space
the question of the celebration of the
decelerate but also everything that has
keys developed then the
people take these eight values and use them as
if it were a sieve to be able to later
play connect the dots
the issue of stressing that it has in its
bank without lines 50% intuition 50%
methodology, each methodology has the
your
we work with semiotics or as
the Greeks called semiology the study
of the signs
the study of signs that is nothing more than
our cultural references what the
people are watching reading listening to the
What is happening around us?
which represents each of these balls
and we’ll connect to get to
some kind of
I notice or some tendency to say
so and intuition what goes
let’s make sure it’s an apple
it’s a shame we know right and and
interesting intuition and we
works much less than us
must is that it is much like a muscle
the more work but she is strong
But she’s right, but she can
connect these points and reach
conclusions that are constructive for
your professional personal life both does
and that’s what happened and if this one called
February 2017
I called, they said Look, we ‘re going
make a presentation to present
in New York to a free public and I
I panicked on the lake, that’s what I went
speak for the United States at this time
with this context with what is
happening
it was a super- crazy process that
The process you’re going to get there
Understand and sleepy nights and dream
my night what I was going to say because
It really is me I went to realize after that
This fear is all a happiness to do.
work without a client without the
the end of the day when I could stop and
to think that it’s good that I’d like to talk
for these people or in case for you
also that I can bring this much
thing that I search is I have
pleasure working with a team
Wonderful Artist Philosophers
so writers one with a mixture of
very very rich people and took a step
behind that the first step ahead give
one step ahead I thought and
I analyzed all our research and people
already started talking about the
importance is given to what we call
economy of affection or emotion
the issue of talking to people about
through the emotional seek to make these
Connections
because if we enter into a context of
youth today has grown with
post crisis after crisis and chaos post dramas
wars and problems and people come back and
We were very suspicious.
nobody believes in anything else is not
Finally, the whole question of
truth is one on the agenda today in
day
but this made him very confident
more in emotion because in her we
knows he’s feeling we know
that something has happening to the emotion
it passes through the rational is not only
that physical sensation neither we nor the
feeling she goes through one then to
here it made me think and feel that
shape and three dynamics that I
I identified that I pulled this
presentation
have come and very very complementary in
first speech of embracing plurality
that is the question of the
People do not want to be this or that anymore.
We want to be this or that.
here in the other pilot all this is part
We do not have to abandon a
thing by the other or how it was spoken
that before turning a title a thing that
not only is this not necessarily
and the more we talk, the more
young but they believe
spontaneity they want to talk about high
expression they want to free who
This is what comes from this
authenticity of something that is between 5 to
second dynamic that is a dynamic
of the collective and we will zoom in
in it until the end we are going to talk more
It ‘s really more urgent for me to
people understand that we are all
capable of rebuilding after
any kind of trauma let’s say so
where any difficulty but is always
best group then the question of
residence comes with one for me with a
very very very strong weight nowadays
and finally the question of the symbiosis that
speaks of the planet that speaks of the ethics
speaks of sustainability that speaks of
respect for the nature of understanding that
this is our co dependence on it
respect it so it’s a
more global dynamics and this was a
the great research that was born but
I’m going to talk about something.
I specifically think it is
just this cloth that excites me
more than all this need for
understand the world more sympathetically
be more tolerant of being more open and
d
to be able to believe that we will
reconstruct just like the proposal
here is the event that is how we are
that we will build different already
That’s so not rolling, so am
I forgot to mention that who works
with an optimistic tendency for
nature then the pessimists who
people meet
because if we are not optimistic
people do not find the light at the
tunnel, people get a little cross-eyed
in relation to this and the legal
question of the semiotics that you
finding little drops of hope
the way then the first one here is the
time and the board of hashtag taitung her
was an action that happened during
the last week of fashion in new york
that abc in this party on the platform
news agency has decided to distribute
these white bands of the people who went
a manifestation completely
silent told me about it not had
great she was used on the catwalk
as much as in the audience to talk about
the union of ties that unite people
so there is much beyond that race
nationality religion religion at last
anything else and
so this union made a lot
strong
cry is a magazine that is going to come out
now in 2017 have not given a date yet
It’s a French magazine and that’s where she
It is of interest that the player means
clear coast completed his youth
mestizo and radical youth made by her
even described as a magazine that
wants to talk about inspiration and emotion
because we already know that people
is living in the most
mestiza that never is and the trend is
that this will increase if it is so
race religion anything else
new family compositions
track when you see a
magazine by young people in which you
talk because it only has a question of
opening and people are looking for
They are trying to integrate as much as they want.
also welcome the largest number of
of possible people who, unlike
It has already we’re
knowing that in this culture of
xenophobia that we live today
it’s not working and that’s why I
I took an example of the ambience that everyone
knows that there was that boom boom and
Let’s make the tie with my house and
stay here in my house because there
years passed if it became a model of
common business and there today in that
when this is precisely this
non contra culture
Let’s not say so.
I’ll show up there, I’ll drink, I’ll talk like that.
let’s make an entire function an action
to talk like we accept people
accept any other to the face
that he has this is not the point
the point is a fight in our homes
Let’s open our spaces and divide
the space
so we talk a lot about tolerance
I had a talk of the week to spend at
last month
and there folks will more tolerance so
to spend in the neighborhood that I tolerate the other
is more tolerate is already a thing we
can tolerate everyone is already a
very good step I guess
and then accept that at home and
it’s something else we ‘re going to try on
first step is tolerated disliked
It’s okay, but never a bother.
And then I wanted to talk about pharrel.
Nathan is worshiped by many
people known for their eccentricity
he joins adidas there for one more
collaboration and he makes a collection
called River h what he wants with it
talk about humanity and the river that
I mean, I also know him.
the fact that we all
we should play on the same team
after all regardless of our color or
from our face is he is there
brings this idea play was the river – we
all try to play in the same direction
team for the same team together
success of all that is how the
people are moving forward and going forward and
Did he coincide or is it not?
on an indigenous reservation
where is the subject?
I’m not even going to get into it.
still but that brings another baggage
beyond
he does it in a subtle way people do not
realize very well what they are all
dressed in his collection and with that
he can count is a black one
telling a story with
Native Americans to the world about
colors and humanity is of hope it
huh
and precisely this question of identity
collective understand that we are
all one thing and that the residence
It’s made together with everyone
so I’ve brought a great example I
brought a video to see you getting excited
You a little too much for me.
is the best example of how the
creative empathy and emotional economy
can bring new ideas from there
dialogue communication innovation
dynamics that it plans to achieve
in the year
anita and felipe melo and the wire bic bench
anne ten thousand said mother
I’m Janet Jackson and wrote ayew
failures
the former rock leader
I know I pay you and the sounds release the
young josé godoy on the tab decide how
Hypnosis will disappear from the floods
annual review of its kind in reality
How to Discipline in the Game
since the king already was professor of the
left atila to bottle try to access
ie is a travel agency is
What made it good, I’ll leave you
with 11 with one of my tracks
Preferred and asking you to spread
the emotion wherever
What I think the thing is going to get
better for everybody, thank you
[Applause]
”
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