good morning ladies and gentlemen during my college days I used to sit through
my college days I used to sit through
my college days I used to sit through events like this some you know smart
events like this some you know smart
events like this some you know smart classmate of mine were the organizers
classmate of mine were the organizers
classmate of mine were the organizers occasions like this we didn’t call them
occasions like this we didn’t call them
occasions like this we didn’t call them TEDx in those days and some old person
TEDx in those days and some old person
TEDx in those days and some old person typically would be invited they would
typically would be invited they would
typically would be invited they would come and you know talk about nostalgic
come and you know talk about nostalgic
come and you know talk about nostalgic stories about their generation and then
stories about their generation and then
stories about their generation and then tell us what we should do with our life
tell us what we should do with our life
tell us what we should do with our life and what we shouldn’t do with our life
and what we shouldn’t do with our life
and what we shouldn’t do with our life so I thank the organizers for giving me
so I thank the organizers for giving me
so I thank the organizers for giving me this opportunity to inflict that same
this opportunity to inflict that same
this opportunity to inflict that same pain on you all truly honestly I’m
pain on you all truly honestly I’m
pain on you all truly honestly I’m really excited to be here I wanted to
really excited to be here I wanted to
really excited to be here I wanted to really prepare for this so I did what I
really prepare for this so I did what I
really prepare for this so I did what I always do I open Google and said how do
always do I open Google and said how do
always do I open Google and said how do I talk about literature to Millennials
I talk about literature to Millennials
I talk about literature to Millennials technology students and then Google said
technology students and then Google said
technology students and then Google said no document matches your search try a
no document matches your search try a
no document matches your search try a different keyboard hmm what to do
different keyboard hmm what to do
different keyboard hmm what to do I take Google very seriously so I
I take Google very seriously so I
I take Google very seriously so I decided not to talk about books but to
decided not to talk about books but to
decided not to talk about books but to talk about book covers and specifically
talk about book covers and specifically
talk about book covers and specifically this particular saying don’t judge a
this particular saying don’t judge a
this particular saying don’t judge a book by its cover so it’s a fairly
book by its cover so it’s a fairly
book by its cover so it’s a fairly uncomplicated straightforward code right
uncomplicated straightforward code right
uncomplicated straightforward code right we all understand this it essentially
we all understand this it essentially
we all understand this it essentially tells you not to judge a person by what
tells you not to judge a person by what
tells you not to judge a person by what by what you see not to not rely on
by what you see not to not rely on
by what you see not to not rely on outward appearances outward looks
outward appearances outward looks
outward appearances outward looks outward traits because they can be
outward traits because they can be
outward traits because they can be misleading right so let me tell you how
misleading right so let me tell you how
misleading right so let me tell you how I got interested in this quotation I’m a
I got interested in this quotation I’m a
I got interested in this quotation I’m a writer I have published two novels and
writer I have published two novels and
writer I have published two novels and I’m working on my third for a writer it
I’m working on my third for a writer it
I’m working on my third for a writer it feels like when the manuscript is done
feels like when the manuscript is done
feels like when the manuscript is done you’re done the book is done but in
you’re done the book is done but in
you’re done the book is done but in reality that’s just the beginning
reality that’s just the beginning
reality that’s just the beginning publishing has a lot of steps editing
publishing has a lot of steps editing
publishing has a lot of steps editing layout book cover design pricing ISBN
layout book cover design pricing ISBN
layout book cover design pricing ISBN numbers a whole lot of things and my
numbers a whole lot of things and my
numbers a whole lot of things and my experiences with designing the cover for
experiences with designing the cover for
experiences with designing the cover for my books got me thinking about this
my books got me thinking about this
my books got me thinking about this the same maybe that is more to the same
the same maybe that is more to the same
the same maybe that is more to the same than meets the eye so that’s how I got
than meets the eye so that’s how I got
than meets the eye so that’s how I got interested in this creation you’re all
interested in this creation you’re all
interested in this creation you’re all technology students right if I say the
technology students right if I say the
technology students right if I say the words information technology what comes
words information technology what comes
words information technology what comes to your mind
to your mind
to your mind cell phones internet computers rightly
cell phones internet computers rightly
cell phones internet computers rightly so but you know for me that word that
so but you know for me that word that
so but you know for me that word that those words mean something else
those words mean something else
those words mean something else the grandfather of all of these
the grandfather of all of these
the grandfather of all of these technologies that truly started storing
technologies that truly started storing
technologies that truly started storing retrieving and spreading information the
retrieving and spreading information the
retrieving and spreading information the printing press books the devolution of
printing press books the devolution of
printing press books the devolution of books right when printing started books
books right when printing started books
books right when printing started books you know we’re like this
you know we’re like this
you know we’re like this the publishers really did not get the
the publishers really did not get the
the publishers really did not get the books bound they were sort of having
books bound they were sort of having
books bound they were sort of having this you know simple paper cover and the
this you know simple paper cover and the
this you know simple paper cover and the purchaser was supposed to get the books
purchaser was supposed to get the books
purchaser was supposed to get the books bound you know it kind of reminds you of
bound you know it kind of reminds you of
bound you know it kind of reminds you of those old cell phones you know with
those old cell phones you know with
those old cell phones you know with those push-button feels like brick these
those push-button feels like brick these
those push-button feels like brick these also feel like brick in the wall right
but then it did you know actually let’s
but then it did you know actually let’s think about this metaphorically right
think about this metaphorically right
think about this metaphorically right if these recovers for books what about
if these recovers for books what about
if these recovers for books what about people what is a cover for a person its
people what is a cover for a person its
people what is a cover for a person its what somebody make of us when they first
what somebody make of us when they first
what somebody make of us when they first see us you know that’s that first
see us you know that’s that first
see us you know that’s that first impression that people make of us that
impression that people make of us that
impression that people make of us that sometimes influences and sometimes have
sometimes influences and sometimes have
sometimes influences and sometimes have a lasting say on the last impressions
a lasting say on the last impressions
a lasting say on the last impressions that before they they have right when I
that before they they have right when I
that before they they have right when I see those those old books I get reminded
see those those old books I get reminded
see those those old books I get reminded of how I was in school you know most of
of how I was in school you know most of
of how I was in school you know most of us had you know most of us wore uniforms
us had you know most of us wore uniforms
us had you know most of us wore uniforms we didn’t have a mohawk haircut we
we didn’t have a mohawk haircut we
we didn’t have a mohawk haircut we didn’t have any flashy devices that we
didn’t have any flashy devices that we
didn’t have any flashy devices that we carried we all looked somewhat similar
carried we all looked somewhat similar
carried we all looked somewhat similar you all spoke in a similar fashion
you all spoke in a similar fashion
you all spoke in a similar fashion hey claim somewhat similar there’s not a
hey claim somewhat similar there’s not a
hey claim somewhat similar there’s not a lot of opportunity to make a statement
lot of opportunity to make a statement
lot of opportunity to make a statement which I’m sure a lot of youngsters want
which I’m sure a lot of youngsters want
which I’m sure a lot of youngsters want to make today right in the world of
to make today right in the world of
to make today right in the world of books things didn’t remain the same
books things didn’t remain the same
books things didn’t remain the same right things changed can I have the next
right things changed can I have the next
right things changed can I have the next slide please
slide please
slide please and you know what have what happened was
and you know what have what happened was
and you know what have what happened was the publishers started making some
the publishers started making some
the publishers started making some differences you know the books got bound
differences you know the books got bound
differences you know the books got bound you can see there’s some color some
you can see there’s some color some
you can see there’s some color some glitter you know there’s some small
glitter you know there’s some small
glitter you know there’s some small pictures it’s still a little bit staid
pictures it’s still a little bit staid
pictures it’s still a little bit staid it’s still a little bit you know not
it’s still a little bit you know not
it’s still a little bit you know not that flashy but you can see that it’s
that flashy but you can see that it’s
that flashy but you can see that it’s it’s very different and around this time
it’s very different and around this time
it’s very different and around this time when this change happened is when really
when this change happened is when really
when this change happened is when really that quotation first came about the
that quotation first came about the
that quotation first came about the first instance of that quotation is when
first instance of that quotation is when
first instance of that quotation is when this happened don’t judge a book by it’s
this happened don’t judge a book by it’s
this happened don’t judge a book by it’s cover so that means the minute we had
cover so that means the minute we had
cover so that means the minute we had that opportunity to have some judgment
that opportunity to have some judgment
that opportunity to have some judgment with the covers people started making
with the covers people started making
with the covers people started making those judgments right so when there is
those judgments right so when there is
those judgments right so when there is an opportunity to do so people will do
an opportunity to do so people will do
an opportunity to do so people will do so things remain the same in the book
so things remain the same in the book
so things remain the same in the book publishing industry for a while you know
publishing industry for a while you know
publishing industry for a while you know they were the state covers but then
they were the state covers but then
they were the state covers but then slowly printing became more and more
slowly printing became more and more
slowly printing became more and more sophisticated
sophisticated
sophisticated they were color paper color printing
they were color paper color printing
they were color paper color printing papers were a lot more matte finish and
papers were a lot more matte finish and
papers were a lot more matte finish and this finish and that finish and then the
this finish and that finish and then the
this finish and that finish and then the binding became better so slowly the
binding became better so slowly the
binding became better so slowly the covers became a means for attracting
covers became a means for attracting
covers became a means for attracting buyers you know when I grew up I grew up
buyers you know when I grew up I grew up
buyers you know when I grew up I grew up in a very provincial town there is not a
in a very provincial town there is not a
in a very provincial town there is not a lot of and this was long ago so there’s
lot of and this was long ago so there’s
lot of and this was long ago so there’s not a lot of entertainment
not a lot of entertainment
not a lot of entertainment there were only two TV channels and one
there were only two TV channels and one
there were only two TV channels and one played Hindi programs all the time so I
played Hindi programs all the time so I
played Hindi programs all the time so I read books I would go to a bookstore and
read books I would go to a bookstore and
read books I would go to a bookstore and in that bookstore you know there was
in that bookstore you know there was
in that bookstore you know there was this long-stemmed fans you know that
this long-stemmed fans you know that
this long-stemmed fans you know that would drone on in the hot afternoon and
would drone on in the hot afternoon and
would drone on in the hot afternoon and I would just walk around and try to get
I would just walk around and try to get
I would just walk around and try to get my next read and there was this man at
my next read and there was this man at
my next read and there was this man at the cash register who would come and
the cash register who would come and
the cash register who would come and who’d say oh you know you should pick up
who’d say oh you know you should pick up
who’d say oh you know you should pick up that book called Abita by la sera mam
that book called Abita by la sera mam
that book called Abita by la sera mam rhythm or he would say you should pick
rhythm or he would say you should pick
rhythm or he would say you should pick up this book or to Kill a Mockingbird by
up this book or to Kill a Mockingbird by
up this book or to Kill a Mockingbird by Harper Lee you know that’s how I got to
Harper Lee you know that’s how I got to
Harper Lee you know that’s how I got to know about books what do you see when
know about books what do you see when
know about books what do you see when you go to a bookstore today what do you
you go to a bookstore today what do you
you go to a bookstore today what do you get you get cappuccino you get toys you
get you get cappuccino you get toys you
get you get cappuccino you get toys you get action figures I I swear I saw an
get action figures I I swear I saw an
get action figures I I swear I saw an xbox demonstration in a bookstore right
xbox demonstration in a bookstore right
xbox demonstration in a bookstore right so how do you how do you attract the
so how do you how do you attract the
so how do you how do you attract the buyer
buyer
buyer attract the buyer the cover becomes more
attract the buyer the cover becomes more
attract the buyer the cover becomes more and more of an interesting tool to
and more of an interesting tool to
and more of an interesting tool to attract the buyer look at the you know
attract the buyer look at the you know
attract the buyer look at the you know look at this this is Ivanhoe it’s a very
look at this this is Ivanhoe it’s a very
look at this this is Ivanhoe it’s a very old book and on the left you see there’s
old book and on the left you see there’s
old book and on the left you see there’s some color some my cons but then see the
some color some my cons but then see the
some color some my cons but then see the one on the right you have a cross
one on the right you have a cross
one on the right you have a cross there’s something to do with religion
there’s something to do with religion
there’s something to do with religion this this red color something about
this this red color something about
this this red color something about blood maybe and then there’s this man in
blood maybe and then there’s this man in
blood maybe and then there’s this man in the back you know this is a medieval
the back you know this is a medieval
the back you know this is a medieval knight so you they’re already telling
knight so you they’re already telling
knight so you they’re already telling you something about the book and you’re
you something about the book and you’re
you something about the book and you’re intrigued about the book like okay maybe
intrigued about the book like okay maybe
intrigued about the book like okay maybe maybe we’ll try it let’s try you know
maybe we’ll try it let’s try you know
maybe we’ll try it let’s try you know one more this is a book it’s called the
one more this is a book it’s called the
one more this is a book it’s called the psychopath test
psychopath test
psychopath test it’s about mental illness look at this
it’s about mental illness look at this
it’s about mental illness look at this is a single cover look at it the left
is a single cover look at it the left
is a single cover look at it the left side kind of feels very calm and you
side kind of feels very calm and you
side kind of feels very calm and you know outward everything is fine and look
know outward everything is fine and look
know outward everything is fine and look at this side it’s got that really you
at this side it’s got that really you
at this side it’s got that really you know the tiger and and there seems to be
know the tiger and and there seems to be
know the tiger and and there seems to be something conflicting going on you
something conflicting going on you
something conflicting going on you suddenly look at that cover and then you
suddenly look at that cover and then you
suddenly look at that cover and then you immediately feel that there’s something
immediately feel that there’s something
immediately feel that there’s something about it some layers some conflict right
about it some layers some conflict right
about it some layers some conflict right and then let’s let’s look at one more
and then let’s let’s look at one more
and then let’s let’s look at one more one more book this book is actually a
one more book this book is actually a
one more book this book is actually a very very iconic book and you see one I
very very iconic book and you see one I
very very iconic book and you see one I don’t know if you notice this you see
don’t know if you notice this you see
don’t know if you notice this you see the author’s name on the top not the the
the author’s name on the top not the the
the author’s name on the top not the the book name because the author is a famous
book name because the author is a famous
book name because the author is a famous author so you have the author’s name and
author so you have the author’s name and
author so you have the author’s name and then when you look at the book you see
then when you look at the book you see
then when you look at the book you see that and this book is set in a dystopian
that and this book is set in a dystopian
that and this book is set in a dystopian future where you know books are banned
future where you know books are banned
future where you know books are banned nobody reads books and if you have a
nobody reads books and if you have a
nobody reads books and if you have a book it will get burnt it’s a fantastic
book it will get burnt it’s a fantastic
book it will get burnt it’s a fantastic book and if you see it if you see the if
book and if you see it if you see the if
book and if you see it if you see the if you see the cover the human being is
you see the cover the human being is
you see the cover the human being is made of paper and the paper is burning
made of paper and the paper is burning
made of paper and the paper is burning look at how thoughtful the book cover is
look at how thoughtful the book cover is
look at how thoughtful the book cover is it’s actually telling you a lot about
it’s actually telling you a lot about
it’s actually telling you a lot about the book right and it kind of makes you
the book right and it kind of makes you
the book right and it kind of makes you want to open the book why why is why our
want to open the book why why is why our
want to open the book why why is why our publisher spending so much time and
publisher spending so much time and
publisher spending so much time and energy and resources to make the book
energy and resources to make the book
energy and resources to make the book cover so interesting right it’s a very
cover so interesting right it’s a very
cover so interesting right it’s a very important
important
important see nobody invests resources until
see nobody invests resources until
see nobody invests resources until they’re going to get something in return
they’re going to get something in return
they’re going to get something in return so clearly the covers are attracting
so clearly the covers are attracting
so clearly the covers are attracting people you know when I grew up I we did
people you know when I grew up I we did
people you know when I grew up I we did not have we do not carry the world
not have we do not carry the world
not have we do not carry the world around in our pockets like you do right
around in our pockets like you do right
around in our pockets like you do right you all have your cell phones just right
you all have your cell phones just right
you all have your cell phones just right from the beginning of this beach I can
from the beginning of this beach I can
from the beginning of this beach I can bet you you all have about 20 whatsapp
bet you you all have about 20 whatsapp
bet you you all have about 20 whatsapp messages that are really funny waiting
messages that are really funny waiting
messages that are really funny waiting for you to be ready yeah well actually
for you to be ready yeah well actually
for you to be ready yeah well actually maybe that’s not accurate some of you
maybe that’s not accurate some of you
maybe that’s not accurate some of you are already reading it as I’m speaking
are already reading it as I’m speaking
are already reading it as I’m speaking right how do i how do I get your
right how do i how do I get your
right how do i how do I get your attention how do I capture your
attention how do I capture your
attention how do I capture your attention it’s somebody recently coined
attention it’s somebody recently coined
attention it’s somebody recently coined this term called attention economy it’s
this term called attention economy it’s
this term called attention economy it’s all about capturing your attention this
all about capturing your attention this
all about capturing your attention this is why you know when your teachers say
is why you know when your teachers say
is why you know when your teachers say your title of your paper has to be
your title of your paper has to be
your title of your paper has to be attractive this is why if you go to
attractive this is why if you go to
attractive this is why if you go to BuzzFeed the titles of the car the
BuzzFeed the titles of the car the
BuzzFeed the titles of the car the articles are really provocative they put
articles are really provocative they put
articles are really provocative they put a provocative image right if everything
a provocative image right if everything
a provocative image right if everything is about capturing your attention think
is about capturing your attention think
is about capturing your attention think about it and it’s the same with the war
about it and it’s the same with the war
about it and it’s the same with the war in the world of books as well I mean
in the world of books as well I mean
in the world of books as well I mean there is this Russian novel I’m sure
there is this Russian novel I’m sure
there is this Russian novel I’m sure you’ve all heard of Tolstoy the book is
you’ve all heard of Tolstoy the book is
you’ve all heard of Tolstoy the book is about 800 pages and if that is not in
about 800 pages and if that is not in
about 800 pages and if that is not in itself is a debt event it is about
itself is a debt event it is about
itself is a debt event it is about Russian aristocracy and the characters
Russian aristocracy and the characters
Russian aristocracy and the characters names are all like three words long it
names are all like three words long it
names are all like three words long it has something like and you know I’ll see
has something like and you know I’ll see
has something like and you know I’ll see if I can remember it
if I can remember it
if I can remember it something like Andrei nuclear which
something like Andrei nuclear which
something like Andrei nuclear which Volkonsky
Volkonsky
Volkonsky or Nikolai Ilyich Rostov you know those
or Nikolai Ilyich Rostov you know those
or Nikolai Ilyich Rostov you know those are character names sands like 800 pages
are character names sands like 800 pages
are character names sands like 800 pages I mean sad we shouldn’t have to actually
I mean sad we shouldn’t have to actually
I mean sad we shouldn’t have to actually make you read the book because by having
make you read the book because by having
make you read the book because by having a really attractive cover but maybe you
a really attractive cover but maybe you
a really attractive cover but maybe you know maybe if you saw the cover on the
know maybe if you saw the cover on the
know maybe if you saw the cover on the right side maybe you will pick it up
right side maybe you will pick it up
right side maybe you will pick it up it’s a beautiful cover right peas is all
it’s a beautiful cover right peas is all
it’s a beautiful cover right peas is all bloodied and war is like all all bright
bloodied and war is like all all bright
bloodied and war is like all all bright and red yeah so so this whole thing
and red yeah so so this whole thing
and red yeah so so this whole thing about book covers is becoming more and
about book covers is becoming more and
about book covers is becoming more and more important let’s let’s think about
more important let’s let’s think about
more important let’s let’s think about human beings right so the way we walk
human beings right so the way we walk
human beings right so the way we walk the way we talk our gestures all of this
the way we talk our gestures all of this
the way we talk our gestures all of this all of this is now it’s all seems to
all of this is now it’s all seems to
all of this is now it’s all seems to matter right you know how we present
matter right you know how we present
matter right you know how we present ourselves maybe it’s all important maybe
ourselves maybe it’s all important maybe
ourselves maybe it’s all important maybe that’s how you get to attract the
that’s how you get to attract the
that’s how you get to attract the attention of someone right and it’s not
attention of someone right and it’s not
attention of someone right and it’s not just you know just one single thing it’s
just you know just one single thing it’s
just you know just one single thing it’s not just how you dress it’s it’s a
not just how you dress it’s it’s a
not just how you dress it’s it’s a composite of things so if you were to
composite of things so if you were to
composite of things so if you were to look at this next book cover it’s a very
look at this next book cover it’s a very
look at this next book cover it’s a very famous book it’s it’s a recent
famous book it’s it’s a recent
famous book it’s it’s a recent bestseller in the last three years look
bestseller in the last three years look
bestseller in the last three years look at the the picture right you have the
at the the picture right you have the
at the the picture right you have the three shewn and you have the hairdo it’s
three shewn and you have the hairdo it’s
three shewn and you have the hairdo it’s clearly Shiva but he’s turned away from
clearly Shiva but he’s turned away from
clearly Shiva but he’s turned away from you so it’s very intriguing but it’s not
you so it’s very intriguing but it’s not
you so it’s very intriguing but it’s not just the image right you see the title
just the image right you see the title
just the image right you see the title and then there’s this summary about the
and then there’s this summary about the
and then there’s this summary about the book and then there is also all of these
book and then there is also all of these
book and then there is also all of these things about you know what somebody said
things about you know what somebody said
things about you know what somebody said about the book how many books were sold
about the book how many books were sold
about the book how many books were sold there’s a lot of information about there
there’s a lot of information about there
there’s a lot of information about there so the cover is actually exploiting
so the cover is actually exploiting
so the cover is actually exploiting whatever they can put there to attract
whatever they can put there to attract
whatever they can put there to attract your attention you know this this cover
your attention you know this this cover
your attention you know this this cover oddly reminds me of LinkedIn you put a
oddly reminds me of LinkedIn you put a
oddly reminds me of LinkedIn you put a photograph you put a summary you put
photograph you put a summary you put
photograph you put a summary you put endorsements you know so maybe we are
endorsements you know so maybe we are
endorsements you know so maybe we are actually getting into this mode of
actually getting into this mode of
actually getting into this mode of making sure the cover works for us you
making sure the cover works for us you
making sure the cover works for us you know making sure we present a particular
know making sure we present a particular
know making sure we present a particular image through our online you know what
image through our online you know what
image through our online you know what what’s the equivalent of a book cover
what’s the equivalent of a book cover
what’s the equivalent of a book cover online and it’s not just online in
online and it’s not just online in
online and it’s not just online in offline as well I mean judging a book
offline as well I mean judging a book
offline as well I mean judging a book cannot be that hard I mean you go you
cannot be that hard I mean you go you
cannot be that hard I mean you go you open the book you read a page you know
open the book you read a page you know
open the book you read a page you know and then you maybe take you know a
and then you maybe take you know a
and then you maybe take you know a random page and you read it and you know
random page and you read it and you know
random page and you read it and you know okay
okay
okay it resonates with me I will read the
it resonates with me I will read the
it resonates with me I will read the book probably will take you one minute
book probably will take you one minute
book probably will take you one minute but many people say it takes about 15
but many people say it takes about 15
but many people say it takes about 15 seconds in 15 seconds people make a
seconds in 15 seconds people make a
seconds in 15 seconds people make a decision about the book
decision about the book
decision about the book I mean if it’s that if that’s the case
I mean if it’s that if that’s the case
I mean if it’s that if that’s the case with books what about people to really
with books what about people to really
with books what about people to really get to know a person you need to
get to know a person you need to
get to know a person you need to understand their values you need to
understand their values you need to
understand their values you need to understand their
understand their
understand their leaves you need to really understand
leaves you need to really understand
leaves you need to really understand them and it probably takes a lifetime
them and it probably takes a lifetime
them and it probably takes a lifetime sometimes right but yet what do we do
sometimes right but yet what do we do
sometimes right but yet what do we do hiring managers apparently make the
hiring managers apparently make the
hiring managers apparently make the decision within 15 minutes and veteran
decision within 15 minutes and veteran
decision within 15 minutes and veteran interviewers take even less time I mean
interviewers take even less time I mean
interviewers take even less time I mean we talk about love at first sight right
we talk about love at first sight right
we talk about love at first sight right how do we how do we make these decisions
how do we how do we make these decisions
how do we how do we make these decisions then we look at somebody we have some
then we look at somebody we have some
then we look at somebody we have some archetype or some stereotype in our head
archetype or some stereotype in our head
archetype or some stereotype in our head and we do some spot checks we say yeah
and we do some spot checks we say yeah
and we do some spot checks we say yeah it fits with my views and I will move on
it fits with my views and I will move on
it fits with my views and I will move on with my impression very few of us update
with my impression very few of us update
with my impression very few of us update our impressions about people after we
our impressions about people after we
our impressions about people after we get to know that half the time we are
get to know that half the time we are
get to know that half the time we are just making sure what we already thought
just making sure what we already thought
just making sure what we already thought is is the same as what you know what we
is is the same as what you know what we
is is the same as what you know what we are seeing now that’s how we are so
are seeing now that’s how we are so
are seeing now that’s how we are so maybe the cover the outward appearance
maybe the cover the outward appearance
maybe the cover the outward appearance is important sad but maybe it is
is important sad but maybe it is
is important sad but maybe it is important I mean can you say you know I
important I mean can you say you know I
important I mean can you say you know I don’t care about those people who make
don’t care about those people who make
don’t care about those people who make that snap judgment I only care about
that snap judgment I only care about
that snap judgment I only care about those people who will spend time with me
those people who will spend time with me
those people who will spend time with me who will spend their energy with me and
who will spend their energy with me and
who will spend their energy with me and then make up their decision right you
then make up their decision right you
then make up their decision right you know you could take that stance
know you could take that stance
know you could take that stance it’s a principled stance I mean I like
it’s a principled stance I mean I like
it’s a principled stance I mean I like to think that I would rather have my
to think that I would rather have my
to think that I would rather have my book read by ten people who truly
book read by ten people who truly
book read by ten people who truly resonate with it than have it sold
resonate with it than have it sold
resonate with it than have it sold thousand copies and and nobody buys yeah
thousand copies and and nobody buys yeah
thousand copies and and nobody buys yeah it’s a great stance to have but you know
it’s a great stance to have but you know
it’s a great stance to have but you know it can be very exhausting it can be
it can be very exhausting it can be
it can be very exhausting it can be frustrating and you know maybe many
frustrating and you know maybe many
frustrating and you know maybe many people cannot afford to make that stance
people cannot afford to make that stance
people cannot afford to make that stance especially when you’re selling a skill
especially when you’re selling a skill
especially when you’re selling a skill or when you’re selling a book for your
or when you’re selling a book for your
or when you’re selling a book for your for your livelihood so let’s assume you
for your livelihood so let’s assume you
for your livelihood so let’s assume you know book cover is an important thing in
know book cover is an important thing in
know book cover is an important thing in your life and you know the image that
your life and you know the image that
your life and you know the image that your project is important so what is a
your project is important so what is a
your project is important so what is a book a good book cover what is and a
book a good book cover what is and a
book a good book cover what is and a good image one very mercenary way of
good image one very mercenary way of
good image one very mercenary way of looking at it is anything that you can
looking at it is anything that you can
looking at it is anything that you can sell is a good book cover but you know I
sell is a good book cover but you know I
sell is a good book cover but you know I don’t think that’s correct because in
don’t think that’s correct because in
don’t think that’s correct because in this day of you know all these
this day of you know all these
this day of you know all these connections and people having a
connections and people having a
connections and people having a sure half of your tweeting as we speak
sure half of your tweeting as we speak
sure half of your tweeting as we speak right so in this day and age if the book
right so in this day and age if the book
right so in this day and age if the book cover is not authentic reflection of the
cover is not authentic reflection of the
cover is not authentic reflection of the book it cannot last long it will not end
book it cannot last long it will not end
book it cannot last long it will not end or the test of time so the first thing
or the test of time so the first thing
or the test of time so the first thing is while yes the book cover should be
is while yes the book cover should be
is while yes the book cover should be catchy it should talk about the book it
catchy it should talk about the book it
catchy it should talk about the book it should truly reflect the book the main
should truly reflect the book the main
should truly reflect the book the main thing is what I said it should truly
thing is what I said it should truly
thing is what I said it should truly reflect the book so take for example
reflect the book so take for example
reflect the book so take for example this next you know these two book covers
this next you know these two book covers
this next you know these two book covers these two are very famous books right
these two are very famous books right
these two are very famous books right look at the one on the left you clearly
look at the one on the left you clearly
look at the one on the left you clearly feel that yeah Twilight I’m sure
feel that yeah Twilight I’m sure
feel that yeah Twilight I’m sure everybody knows about it because of a
everybody knows about it because of a
everybody knows about it because of a movies based on the book right so it’s
movies based on the book right so it’s
movies based on the book right so it’s about vampires and something dark and
about vampires and something dark and
about vampires and something dark and you know you can see that and then the
you know you can see that and then the
you know you can see that and then the one on the right is this breezy funny PG
one on the right is this breezy funny PG
one on the right is this breezy funny PG Wodehouse right every it’s very funny
Wodehouse right every it’s very funny
Wodehouse right every it’s very funny and both are really great book covers
and both are really great book covers
and both are really great book covers but if I had flipped it you know as a
but if I had flipped it you know as a
but if I had flipped it you know as a buyer or as a consumer as a reader you
buyer or as a consumer as a reader you
buyer or as a consumer as a reader you have picked up this book cover based on
have picked up this book cover based on
have picked up this book cover based on certain impressions and then you open
certain impressions and then you open
certain impressions and then you open the book and it’s something else you
the book and it’s something else you
the book and it’s something else you feel cheated look I could have worn a
feel cheated look I could have worn a
feel cheated look I could have worn a clown’s costume today and I could have
clown’s costume today and I could have
clown’s costume today and I could have danced and I’ve walked in all dancing
danced and I’ve walked in all dancing
danced and I’ve walked in all dancing for rock music but you would have been
for rock music but you would have been
for rock music but you would have been doubly bored listening to this speech
doubly bored listening to this speech
doubly bored listening to this speech after that right because it doesn’t
after that right because it doesn’t
after that right because it doesn’t truly if that opening doesn’t match what
truly if that opening doesn’t match what
truly if that opening doesn’t match what I’m talking about it doesn’t reflect you
I’m talking about it doesn’t reflect you
I’m talking about it doesn’t reflect you know the content of the speech it
know the content of the speech it
know the content of the speech it doesn’t reflect truly Who I am
doesn’t reflect truly Who I am
doesn’t reflect truly Who I am well I cannot dance but that’s a that’s
well I cannot dance but that’s a that’s
well I cannot dance but that’s a that’s a different story so in general what I’m
a different story so in general what I’m
a different story so in general what I’m trying to say is that it’s not just
trying to say is that it’s not just
trying to say is that it’s not just enough that it is a good cover
enough that it is a good cover
enough that it is a good cover it should also truly reflect you it
it should also truly reflect you it
it should also truly reflect you it should be authentic to you so in short
should be authentic to you so in short
should be authentic to you so in short you know feel free to get a funky
you know feel free to get a funky
you know feel free to get a funky haircut get some tattoos you know I
haircut get some tattoos you know I
haircut get some tattoos you know I don’t know it peels your ears and of
don’t know it peels your ears and of
don’t know it peels your ears and of course don’t tell your parents that I
course don’t tell your parents that I
course don’t tell your parents that I said all this but the point is that do
said all this but the point is that do
said all this but the point is that do all this knowing full well that you will
all this knowing full well that you will
all this knowing full well that you will be projecting an image and
be projecting an image and
be projecting an image and knowing full well that image will evoke
knowing full well that image will evoke
knowing full well that image will evoke a response and there will be some
a response and there will be some
a response and there will be some significance attached to that image and
significance attached to that image and
significance attached to that image and that response and knowing full well that
that response and knowing full well that
that response and knowing full well that image will only get you so far and if it
image will only get you so far and if it
image will only get you so far and if it doesn’t truly reflect your personality
doesn’t truly reflect your personality
doesn’t truly reflect your personality your spirit your soul it will not go
your spirit your soul it will not go
your spirit your soul it will not go anywhere right so to conclude don’t
anywhere right so to conclude don’t
anywhere right so to conclude don’t judge a book by its cover but be
judge a book by its cover but be
judge a book by its cover but be prepared for a world that’s constantly
prepared for a world that’s constantly
prepared for a world that’s constantly doing that and when you design the cover
doing that and when you design the cover
doing that and when you design the cover of your life make sure it reflects the
of your life make sure it reflects the
of your life make sure it reflects the true you thank you
true you thank you
true you thank you [Applause]
”
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