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Donna, Ambiente, Innovazione | Muroni Rossella | TEDxMatera


Well what I propose is that woman

innovation environment is a triangle

that favors change

this is me filmed ten years ago

but I also had ten kilos more

so in short we are even

if you happen to be elected president

national legambiente the largest

Italian environmental association

you know the risk of being alone

a flag is around the corner and then

I have decided since the first day of

do two things first of trust me

of my association that was me

giving an extraordinary opportunity and then

to trust my instincts and to look for

to interpret this role not precisely

as a role but focusing on the

heart that is an important theme

here I think that what we can

to affirm also and above all as women

that there is a dignity in covering one

role of power with equal dignity

precisely between feeling and thinking

women have excellent minds but the

ability to feel like entering

empathy to know what is expected

to grasp the reality that surrounds us

here I think this can be

an extra key is an important key

to give dignity and attention

and then even environmentalism can

welcome this this new way of

watching reality hate environmentalism

yes that an ancient brand yet

the environment is a privileged land of

innovation now everyone is dealing with

quality of the air quality of food

of the territory we speak of risk

hydrogeological in a country where i

males became adults with the purchase

car

we talk about car sharing mobility

sweet that makes you discover the

territory without consuming it

we talk about the Mediterranean diet we have

seen growing organic consumption

25 percent in 2015 and then

many things are changing

environmentalism is no longer the environment

an argument for a few elites

but instead a common feeling also source

of mobilization participation

Territorial and yes this means that

it is an extraordinary novelty but for

to foster this change, nor do we have to

know how to interpret the relationships that

we meet and even grasp the need

of change is a bit like in the

this is not noble art of aikido

I because I’m a third one closes one

teacher from but in short time to time

I also wear the black trousers for the cama

in the iii kido it is said that the adversary

however the person who practices with us

it should not be tackled on its own but it is necessary

take advantage of entering his circle e

exploit its power

here is exactly this seize the

center of the others the point of view

of the other and from this point of view

we women have a privileged power

and the environment is an instrument of

change a privileged place of the

change for things even before

I said I am a woman but they are women

also the national president of vvf il

president of the national institute of

urban planning the vice president of slow

food vice president of our Italy

this is because women have understood from

time that the environment is a place of the

change but it is if it is capacity

I believe I just put it together

innovation the environmental quality the

relationship I say is being a woman

and then I’ll tell you how I tried

to immediately interpret this

magic triangle between these three words

that create a flow and I tell you

through two episodes

this unfortunately an image that we

we know well on 24 August at 3 34

in the morning an earthquake in the middle between

Italy devastates matrix but also centers

of arquata are many common

involved 3 34 around 9 o’clock mine

cell phone starts ringing i

journalists some journalists in short

not tens

ask me interviews statements via

radio on television I refuse to

appear not because I am shy but

because I think that right now there is

need of memory surely there is

I need a force like the league

environment make its own contribution in

terms of explanation of the phenomenon of

what happened because those

houses have shattered but that they can

make her a geologist 8 now

scientific manager is a

architect that our vice president

national so I take a step

back I decide to combine memory

the strength of the association’s memories

with the dignity of modesty with the

dignity of modesty, memory and modesty

September 10th, I was a guest of the

I was the young industrial

inside the misano circuit

adriatic while the trials were under way

of the GP in motion there was also valentino

we have made a debate on the reds

on the circular economy have created a

new format mind could intervene in

one minute and thirty gr on the lap

because then the bikes passed by not

he felt nothing I found the brilliant

very funny

I believe the other important front

of renewal is the desire to

to dialogue and to also confront each other

let yourself be contaminated above all

dialogue with those who are different from us

look at this is absolutely

necessary to understand the point of view

of the other not to hire it in a manner

criticism but to understand what is precisely the

different point of view on the same

dialogue and contamination as

you can imagine these two choices

they have had many appreciations but I have

also received some fierce criticism

here I believe that we women instead

we have a privileged point where

participate in change and this is it

my way of giving the contribution

a contribution that passes precisely for the

ability to question the

meet the different

not to be limited by one’s own

sensitivity but rather use it as a force

of change

all right then no absolutely not

these are two poor things you do not leave

Two are fooled by smart faces

poor people are called simone samuele la

their mother travels a lot to one

work that the passion is often

absent entrusts them to others they are i

my children, of course, but what’s the end

your children have done poor things

poor people, this is the question that

working women feel

repeat more often

here I think they are part of it

of my strength they are part of them but

all children belong to it because

when one deals with the environment of

environmental quality looks a lot of le

future generations and that they do not

can and should not be a limit

but instead how to say a driving force

that pushes us forward and participate

I think from this point of view the

women’s contribution is exceptional

but I want to tell you four more

stories I here with me today I brought

four other women case never had

she could not convince you they are

four extraordinary women and I tell you

comment believe this triangle of the

change her to daniela ducato is a

Sardinian businesswoman of guspini and ha

discovered that the processing residues

agricultural wine eggs but also wool are

extraordinary resources to put to

so you can do it with wool

energy efficiency in building is done

green building with wine is colored le

walls this woman has created an empire

cheap and daniela says two things

in my opinion, very interesting

first of all the contamination between the

arts she had this idea

reading the diary of the young director

turner who travels in Sicily

he told self-sufficiency of

a farm tells

precisely the capacity in agriculture of

reuse agricultural waste and

put them back into circulation and then from one

poetry that speaks of butterflies is one

gattuso poetry that says precisely

in the innovation structuring of one

of a butterfly has found the idea for a

new material I think is important

this concept of interpenetration and then

daniele has created the green house that is

a network of 75 companies that do

innovation in construction and share the

knowledge sharing knowledge is a way

to proceed together with her and

filomena pucci filomena claims that the

secret is to make of one’s own passion

his own business and has collected the

history of 80 women who are in Italy

become an entrepreneur by believing in

own passions and transforming it into

business

she and giusi nicolini is the mayor of

lampedusa and linosa was before

director of the nature reserve

oriented lampedusa where coexist

mass tourism and nesting of the

turtles but this little woman a lot

very hard very concrete and also the

person who faces on their shores

on the coast of its island the

landing of thousands and thousands of

migrants do it in a solitude

shameful and giusy said in the course of

last after immediately immediately after one of the

Last shipwrecks these dead are mine

dead because no one claimed those

bodies and she rightly claimed them

everyone’s condolences because she instead

He took upon himself the duty

hospitality is also the story of

that tragedy that was happening

next week giusy will be in Paris

together with the mayor of paris at work

to ask Europe to open a

humanitarian corridor and above all

finally to take care of this

question not as an emergency but

reading a process in progress the story

it goes on and the change can not

be stopped

finally catia fondtioli this woman

guys invented the alternative to

plastic when you go to do it

expense

now use the bag in mater bi e

she who invented it is the polymer

alternative to plastic has created a

empire that to the novamont to it also

Terna’s president, she is one

scientist who knew how to use that

he also knew how to be a manager and also

extraordinary communicator first yes

he spoke of the interwoven knowledge

no to interpret multiple roles and more

functions

here are these four women I believe that

have interpreted full and a lot

definitely better than me

triangle this magic triangle but me

I believe that even in the environment there is lism

it may be this kind of change

if we talk about the care of empathy

participation is sufficient with environmentalism

which is limited to preserving and good instead

that environmentalism falls into the field that

know how to accompany the change

get involved face up

enter the small contradictions

provocation this and venice are

sure that if when they laid the

first stone there had been

an environmental association we would have

witnessed the defense of that

extraordinary wetland trying to

prevent the construction of this here

I think what we can

to do is to abandon a conception of

classic environmentalism and instead

develop an ecology of relationships

I do not know if too innovative but I know that

every tradition is an innovation that has

successful

so I have great hope

[Applause]

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