people see me, they see a woman
the image of the woman who built a
career technology company arrived
cio
I usually say that this is the top 2 of the
iceberg
but the very interesting is the
construction of this entrepreneurial path
that brought me here is what I
I’ll share with you
started very early for a child
unformed
she is unconformity with everything that
lacked lacked love not missing
care but lacking material goods
that made me be excluded from a group
that was very important to me.
what was the school and some events
were very striking to me I remember
of a parade on September 7 in which I
I wanted to participate but I know you have a
634 white and I did not have my parents
very humble could not afford
to buy that one and mine on
conformity wanted i really wanted
join the chain in my way
non-conformance also led to the
other alternatives to do what I
I wanted but I wanted to belong to
belong to that group is to trigger my
intellectual capacity and decided to be the
sedf of the group who knows I’ll go there
be part of this class cdf group
It’s good for who, teacher.
the class does not like cdf in my class
of a cdf
I then who would I like
participating in this group I have
very early that I built my
career would not be an easy thing but
At age 12, I became dependent
financially did several things
for me to come the new sidewalk took care of
a child doing a cleaning had the
My money and started my career.
her career independence was
interrupted at 16 years
At 16 I got pregnant and had a
son
only very humble parents very
they thought they got pregnant
marry against my will I accepted
a marriage and I became a mother was the
best school that lasted two years to
me my son is put inside me
a little more
For even I knew I wanted two
years later I separated from his father and
he died in an accident so
It literally stayed with me and my son did not.
could more live on anything
doing work on the other I
I needed an effective job
That ‘s what I’m always looking for.
urgency agency I received a
appointment and went to my first
company
My first company got there to
make the selection process and the person
the interviewer said the following
I do not know if you’re staying here because
women enter websites and all
men and the staff all
men they get involved does not give
It sure excited me a lot. I left.
I looked ahead of that building I thought
I will not be going back here ever again not only
I went back, I trusted 17 years.
There my career starts.
entrepreneur who is very legal between
at the reception and there and I climbed almost
a career plan that I was pro
financial management of the company
functions combined
with me and I wanted to do more for
company I wanted to see that company
grow up
I wanted to grow up with her and
need to do something
I thought I want to do business and close
the company ‘s business
the daring of the child who was surprise
For me and I decided to stick to
engineers and developers so that
I could learn the product a little more
is a company developing software for
engineering
I did an engineering college
company
I served customers with so much
property transformed those are
that technical information and
technician for business and sold to
I started doing business there
in this financial administrative function
only I really wanted to and for the
business area and they were so
accustomed to taking care of that
little boy who did not want to let me fly
and all I want to do this
I started to sacrifice my schedules.
Lunch sometimes got
stay awhile
in addition to working to close deals
and show result and conquer that
because I already knew it was going to be
for the company and they could not
to see that company was already mine
and I said that it would not be easy
conquer my way
I asked to go to business area
one of the days
one of the directors said no, it’s not
You’re going to stay here and talk a lot of
Checkout box will bill you
work could not understand
I got a house like that from a kick
revolted because I did not want them to look
I knew what I wanted to know that I
could be better there gives result of
company
Then the next day he calls me and says
It’s okay, you want to go to the area.
commercial can only have no return
if it does not work, someone will already have someone
here in your place and simply do not
All right, all right, I was fine.
ready
no one had trained me knew
I could
I went to the business area did not
another I had a productivity three
times larger than people who have already
were there I had so much knowledge
with me and I already stored this
knowledge that I did not worry about and
pass that knowledge on and
I started to train and change
that team that was there
It was not long before I became
manager of that area
there I needed now beyond
technical knowledge and the product only
I met people because I understood that
company needed other people to
multiply what I already did and
I began to participate in processes of
rh events to understand a little
How do we recruit better?
people who fit our project
who buys our project that does
difference and a psychologist solved
do a test with my team
the best of my team had
some very
similar
From there I started recruiting people
with similar profiles
This has been very much increased.
assertiveness of contracting and I
I formed a team of 40 people
until today called water team
only that these 40 people they were
women and why women
they will buy that project
how much did I have a company like them?
they are not reluctant to establish
contact they were selling by telephone a
technical sales they could use the
imagination to demonstrate a product
technician for who was on the other side
of the line
they were restless and they gave
results that are much higher than the
men
and if that company was mine I had
that focus on what I got on better
result and there was a selection
women were women
but I do not think success is a
matter of fact I have gender
great male examples in my
professional life I usually say that
I often have to go inside
me a male force, right?
courage to be the
better is a matter of looking at courage
It’s something that has to happen to me.
I usually say that I’m not afraid and
It was that and so I think then
it is not a gender issue of
truth
only that he had already had experience
professional and I had not made a
college and the company I thought they were going
make the administration faculty already
the financial know reception
business administration to achieve
work better the company add more
I went there for a
college and business school
compliance which does not combine
me do it takes to belly
study quickly make any jesus
I knew I wanted to I was there in
search for knowledge in order to apply
in the company and already in my first 1 to
first phase of college I went to do
a job I did a job at
super-dedicated search features this
I was accustomed to talking in
public domain
stage and I simply did the
I work in a bath the teacher, love and
the teacher left the room
Remember those edfs that day I read
usually I was almost lynched
I was 33 years old, they 18 I had
greatly increased the level of demand
from the teacher to them and did not
account has been deprecated in that
same moment I ‘m out of here
doing here it takes that lasted five
according to this thinking it is logical that
I need to adapt to them I have become
I exchanged with them everything I
could by material knowledge work
So that we could make a
collaborative work and I achieved my
super focused target knew that I
I wanted and besides I would change clothes
To college and to appear like him.
I would take the manager’s clothes back
student clothes and so I made the
college in four years and I
that class as I conquered my
internal team and very truthfully
a lot of determination was conquering the
sims of my life and soon after
college shook my head like
It messes with a lot of people and I thought
professional experience
the more I have of me developed
long time of that company and
developed company together with me
I needed one more then the company
which I am today is also a
hardware technology company
tried and I decided to face the challenge
I left a business management for
a business director from a
company to be able to have another
company my other project my other
It’s very interesting there.
can raise the levels of
company’s billing in a way that
amazing with a team in coma team
good not alone and can be part
other projects of the company leading to
company with the company and
making the company
it is also eight
years here make me if the knowledge and
recognition for my dedication and
by and for making this space mine and
collaborative with people who were
together with me
It’s what I see as important in this
time
Is this the will to do differently?
of doing something different has a project like
being yours has the same purpose
this can be within a company can
be forming a new company
no matter the difference that people
can exercise is what will do with
that we reach a certain level of
a particular career wants sun or
I do not say that this internal force
all people can access and depends
just us
It took me 25 years to do this, you guys.
may think it is a trajectory
long maybe even was the time that
I managed to do it but I did not lose the
focus did not lose direction and none
sense the time just went a little longer
long
the new generation we work hard
with them that millenium generation
is in a hurry to grow and we can
do this also within companies
established companies need to
entrepreneurs as much as we need to
of new companies being born then it ‘s me
I was rather a nonconformist child.
I am a nonconformist adult
It took me where I am and you
chose what
[Applause]
”
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