to say that it is a great honor
here and is true because I always
I try to express myself through painting
It’s much easier for me than the
Today I came here to tell you the truth.
story of my life
people ask me if I was born
artist as people think that the
people are born good already painting that the
people already came out with paintbrush and but I
I think not at least not with me
I think we’re going to form people.
have we can even have the gift
but this has q has q has evolved
We have to study we have to
receive information during life
in early childhood I liked
a lot of drawing
I never really imagined myself a painter.
I never imagined painting
but I have a very great passion
by drawing my way to tell
stories she comes from childhood I
I dreamed when I was little in
to draw comics
I wanted to be a disney partner
mauricio de sousa I joked that I
there was a fictional publisher
who during the week had to
developed the script to create characters
and at the end of the week
on Saturday when she went to the
Grandma who was always my victim she was going
buy this baby and this love
grandmother and I’m going to say a
little of my mother was so very
important at the beginning of my
my life because it was they were me
have presented it in some way
I’m not talking about the history of
art more of the art of communicating
through the drawings
we will grow up and maybe
getting a little distant from that dream
to be a member of dow disney dodo
souza and having a comic book
and but drawing has always been one thing
important in my life was always
studying
drawing on the back of the notebook those
Mock stuff when I had more
or less 17 years I lost my dad a lot
early and my mother thought I was the
family solution because I wanted to
very well that I would one day draw
largest newspaper in the city of porto alegre
she had the idea one day to call the
newspaper reports that she met a great
illustrator a wonderful designer her
said that it was her son and that
They needed me to know my work.
She got an interview where she
wake up say son got a
interview for you and another face of
sonoma where what there in the newspaper zero
Time you go there and show your
work in which I work as a mother
I will show them not come here come
Here she picked up an April newspaper from a table.
and started doing a cartoon about is about
this subject
so I was looking at political culture
and economy but a boy of 17 years
making an economic charge not
There was nothing on his head but he did not want to.
keep a portfolio I did not know what
it was a portfolio had no idea
but that was my first
job
I went to the meeting, I went super well.
received and they promised me that
that had a vacancy they would call me
if I have someone on the rbs I’m waiting
still 40 years old this vacancy
Seriously it’s okay, it did not work. I’m back.
the interview a little down and I
I stopped
seems no longer to match the
more expensive conquest I quit the internet
hot dog and I swear to god no
were a hot dog would not be
here today giving lecture to you
on that day I think only that day
an owner of an advertising agency
who participated in the club of gurus month
from porto alegre imagine the guy not to
have a hot dog with me at
same time he listened
talk to a friend, I was
showing my folder saying that I
I had left home to go after
a job that I needed a lot and I
could design tip
he listened to the conversation and I said
I heard you ‘re giving the league a job.
that face I could not believe was clear yes
So here you take my card and I
look for the face of a car I do not know
How do I get a bus I arrived before
that he in the company
he speaks until today also tells this
story with other people says looks
The boy will come here and look for me and
the secretary of management he is already
down and unintentionally I got into the
publicity I had no idea what
was advertising a confessed advertisement
that I found the book event that is
catch free is selling doing
but it happens that in that
there were no computers yet
So we need people to
to draw the ideas of advertisers
of the editors’ art directors
someone had to translate that
through art
then there is a true atelier
within agencies
nowadays of course has computers have
softwares is the photoshop illustrator
You build an ad in no time.
but imagine at that time we have
what to draw had to do is of the form
such as newspaper advertisement an advertisement
magazine and that’s how I met him.
arouse interest in the arts because
had too much paint had too much paint on him
was one of the first contacts with art
the time passed and I was a trainee
I came to creative director of this
agency
after a few years I received a
invitation I came to florianópolis for
also work in another
advertisement and already had a computer
spent a lot of time and in some
moment of my life invite me to
a meeting where I needed to create
a campaign home color is a
decoration show I do not know if you
they know
and I thought about doing something different
I sat at my computer desk
big on the front and it’s a I’ll drop the
computer and I’m going to make a poster made
the hand
I have only this image I do not have
poster but it was about 11
chair with oils and the concept of
campaign was inviting people to see
This house creates life.
From there people started to
I asked for a poster to frame and
your room in their house right?
He left a poster to endure those
any frame I found so beautiful
That woke me up so I go.
paint for you and I started to paint
some people
I started to like painting and went
parallel to this life of
advertising and non- plastic artist
if you know the routine of a gift
and I take it intensely in this
from the agency sometimes at 8
night
If I could I still wanted to see my
daughters agreed to stay with them until
He slept entered the studio to paint
after 11 pm and painted until the
two three in the morning and for some ten years
This was my life like that in that
period began to appear.
exhibitions and went with it gradually
by florianópolis was taking art is
increasingly long and there was a
invitation to exhibit in paris
imagine a plastic artist pulls it’s a
Echoes and you guys in Paris is in the neighborhood
of artists on a defendant side of the museum
Picasso, that to me.
our era is economic era was an era
a moment as you marked it was
one that has limited a new phase of my
Life I did everything right I painted the works
I flew out to Paris on Friday.
I arrived on Saturday the exhibition
It’s the second one enjoyed the weekend of
reseller glove
This Monday went to customs.
take away the works closed holiday to possession
by sarkozy but already in desperation I started
When the gallery is going to cancel, let’s go.
Open tomorrow, do not you think, I already passed
invitation for everyone does not have more
cancel only then it’s ok then I
I went to a drawing shop and
paint that could not paint a
exhibition but to draw I gave
the afternoon drawing drawings in the
wall and went to get people the way
that I could and just before the dt gone
invite juarez machado who is a
artist from Santa Catarina who lives in a company
many years and man this guy helped me
much when he entered the exhibition
Looked like this, something went wrong.
I explained January pulls the ears is
This happened but tomorrow I will bring the
works and talked to me does not worry me
people here in paris come to drink
wine and will not even see that they are not
their frames here and the worst is that so
It was very cool the Czech until the
brazilian ambassador appeared in
exhibition of drawings but the end was
than the good of all drawings and then
all the paintings the end is happy but
It was very tense right then
from there they began to emerge
several positions recently I
I came back from art da basel in miami but it has
an exhibition that marks a new
moment of my art it was there that
I began to understand that I could paint the
or put on the agenda more exposure
people at an exhibition in porto alegre
is a businessman bought two pictures
mine and gave me a card there in porto
cheerful people have mania to give
cardboard
he gave me an olhão card and
Look tomorrow morning, go to the
my company, so that I go and I go
sell more painting fish but arriving
there to my surprise he owned
a large factory
Tailoring spread throughout
Brazil and he invited me to create a
line and it was there that I understood the scope
that my work could begin to take on
instead of telling a picture in my
Atelier for a customer who will pick up
will take you home and he will suffer
more than anyone of course I could
yes make one art put another
surface that I do today in
chocolate in cup and fan
and more and more comes to more
people
there is a customer that has 120 thousand points
In Brazil, imagine the dimension that this
Take this for me, I believe it.
I know that not every artist thinks the same
It’s but I believe I want the
my work reaches farthest
possible because I have a message
to spend with my work is I have
a message of love I want the
People are the happiest I always are.
I’m looking for any topic I’m going to
paint and painted a cheerful thing one hand
feeling when you see someone in the
facebook writing I bought my first
luciano martins looks like he bought a
and will investigate why I am
superdetetive facebook is block and if
there in manaus is not in the picture is a
mug and then I realize I gave
Okay, the message was right.
the surface may be a screen but may
be a painting and when you arrive in
other more accessible surfaces
You start getting there too.
that today is one of the reasons
for me to paint more and more for me to leave
later in the studio comes early is
because the child does not buy the picture
but she bought the artist and for me
Happiness I get is a weekly
school a week in the gallery has schools
In Brazil , studying my work.
and then begins to understand that it can
be to my account the departure for everything
that the
What I’m getting I offered for
society that is access – art to
culture because I somehow think
which are the entrance door does not want
say that children have to like
of my job but my job is more
easy for the child to identify and
then it evolves into others
tastes is that there is a photo showing
children but this is very cool
because I left my gallery like this
lit for the rest of the day
last year there were 86 schools in the gallery
is talking about more than a thousand children
when you do not notice a child
looking at a screen that way you
see it makes sense we think the
child is not able to understand
capture all posts but I believe
where children are reading everything
type of information all the time
I did a retrospective exhibition on the
where many schools were there and
were almost three thousand children and this
emblematic photo is a photo of a
grandmother with her grandson holding hands and I went
talk to your grandmother and thank
I took netto and she said to me.
not thank with grandson is it
You ‘ve been bringing me here for 50 years.
Do not go into the expensive museum and then go
It’s enough for me, the cycle is complete.
this picture is emblematic are grandchildren and
voice everybody enjoying this smile he
tells a lot to me
but from there I understand that art
Yes, it can be an agent of
social transformation it can give voice
for many causes
I am attending more than one hundred
NGOs with numerous causes
but in the way that I can contribute to
The way that I can contribute is
exactly giving voice to them creating
marks
we help in institutional campaigns and
I make this donation all night to
one two hours a day
I want to get better and I was going to hit
and I ‘m not going to leave today
Coming home to do what?
tell you today so that everything
What do I do with lots of love with
with a lot of feeling so is what
Motivates every day to paint I paint
Monday, Tuesday, Wednesday, Thursday, Friday
Saturday and Sunday the whole time
people ask what I do when
I’m not working when I’m
working, I’m painting what’s the
my hobby my childhood dream that was
always one is expressing myself through
My drawing tell stories
I think I wanted to be seen as
example we do not give up their
dreams because it carries this
purity, we’re going to grow, we’re going
in brothers in two cities in the snake
standards that children do not need
to follow but I never leave them and
end of the year in January
I together with the group of others
professionals
We’re going to release a cartoon.
the bubu that is my new character
disney
It took 50 years but I’m
feeling today such a person performed
thank you guys
[Applause]
”
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