in 2015 at a United Nations conference in New York world leaders came together
in New York world leaders came together
in New York world leaders came together to adopt 17 different sustainable
to adopt 17 different sustainable
to adopt 17 different sustainable development goals that would transform a
development goals that would transform a
development goals that would transform a world for better the idea was to plan
world for better the idea was to plan
world for better the idea was to plan economic growth more strategically so
economic growth more strategically so
economic growth more strategically so that we can include social needs like
that we can include social needs like
that we can include social needs like health education social protection and
health education social protection and
health education social protection and job opportunities these ambitious goals
job opportunities these ambitious goals
job opportunities these ambitious goals made me think how we as designers and
made me think how we as designers and
made me think how we as designers and engineers can help achieve these aims by
engineers can help achieve these aims by
engineers can help achieve these aims by innovating with social conscience my
innovating with social conscience my
innovating with social conscience my journey in developing products with
journey in developing products with
journey in developing products with social good started back in India when
social good started back in India when
social good started back in India when my cousin’s daughter was kept in an
my cousin’s daughter was kept in an
my cousin’s daughter was kept in an incubator when she was born this was
incubator when she was born this was
incubator when she was born this was crucial for her survival and we were
crucial for her survival and we were
crucial for her survival and we were lucky enough to be in a developed region
lucky enough to be in a developed region
lucky enough to be in a developed region of the country which had these
of the country which had these
of the country which had these facilities this started making me think
facilities this started making me think
facilities this started making me think what would have happen if she was born
what would have happen if she was born
what would have happen if she was born in a village a real rural place in India
in a village a real rural place in India
in a village a real rural place in India or a country in Africa what were her
or a country in Africa what were her
or a country in Africa what were her chances of surviving there I started
chances of surviving there I started
chances of surviving there I started reading doing my research and I read in
reading doing my research and I read in
reading doing my research and I read in Millennium Development Goal number 4 it
Millennium Development Goal number 4 it
Millennium Development Goal number 4 it says that 3 million children die every
says that 3 million children die every
says that 3 million children die every year just in the first week of their
year just in the first week of their
year just in the first week of their life and according to World Health
life and according to World Health
life and according to World Health Organization 19 9 % I repeat 99% of the
Organization 19 9 % I repeat 99% of the
Organization 19 9 % I repeat 99% of the newborn deaths happen in middle and
newborn deaths happen in middle and
newborn deaths happen in middle and lower-income countries Millennium
lower-income countries Millennium
lower-income countries Millennium Development Goal 4 also mentions that
Development Goal 4 also mentions that
Development Goal 4 also mentions that most of these deaths can be saved by
most of these deaths can be saved by
most of these deaths can be saved by low-tech low-cost care so someone with a
low-tech low-cost care so someone with a
low-tech low-cost care so someone with a simple idea can make a huge difference
simple idea can make a huge difference
simple idea can make a huge difference so where do we start well being a good
so where do we start well being a good
so where do we start well being a good observer and be able to spot problems
observer and be able to spot problems
observer and be able to spot problems around you is the first step of being a
around you is the first step of being a
around you is the first step of being a designer it can be as simple as looking
designer it can be as simple as looking
designer it can be as simple as looking at a proverb a person struggling to do
at a proverb a person struggling to do
at a proverb a person struggling to do his day to day life activity the second
his day to day life activity the second
his day to day life activity the second step is ground research leaving no stone
step is ground research leaving no stone
step is ground research leaving no stone unturned
unturned
unturned so that we have a true understanding of
so that we have a true understanding of
so that we have a true understanding of who our user is so we did a feel
who our user is so we did a feel
who our user is so we did a feel research in 15 different villages and
research in 15 different villages and
research in 15 different villages and six different cities and we found out
six different cities and we found out
six different cities and we found out that India’s health care system can deal
that India’s health care system can deal
that India’s health care system can deal with standard birds but it lacks crucial
with standard birds but it lacks crucial
with standard birds but it lacks crucial infrastructure of neonatal care for
infrastructure of neonatal care for
infrastructure of neonatal care for premature and underweight kids there
premature and underweight kids there
premature and underweight kids there were two major reasons for that one was
were two major reasons for that one was
were two major reasons for that one was huge cost associated with setting of
huge cost associated with setting of
huge cost associated with setting of these infrastructure at every Health
these infrastructure at every Health
these infrastructure at every Health Care Center and second was inconsistency
Care Center and second was inconsistency
Care Center and second was inconsistency in electricity to run these equipments
in electricity to run these equipments
in electricity to run these equipments through these findings we came up with
through these findings we came up with
through these findings we came up with life cradle a low-cost cardboard baby
life cradle a low-cost cardboard baby
life cradle a low-cost cardboard baby incubator for developing undeveloped
incubator for developing undeveloped
incubator for developing undeveloped countries and helps child survive
countries and helps child survive
countries and helps child survive through its first few critical days of
through its first few critical days of
through its first few critical days of its life like warmth clean environment
its life like warmth clean environment
its life like warmth clean environment and monitoring when we designed with
and monitoring when we designed with
and monitoring when we designed with social conscience we have to understand
social conscience we have to understand
social conscience we have to understand that user plays a very important role
that user plays a very important role
that user plays a very important role right across the chain so we met each
right across the chain so we met each
right across the chain so we met each and every stakeholder mothers parents
and every stakeholder mothers parents
and every stakeholder mothers parents doctors and nurses and the other health
doctors and nurses and the other health
doctors and nurses and the other health care workers in the public health care
care workers in the public health care
care workers in the public health care system in India to find out what happens
system in India to find out what happens
system in India to find out what happens if the child needed intensive care rural
if the child needed intensive care rural
if the child needed intensive care rural India does not have any neonatal care
India does not have any neonatal care
India does not have any neonatal care facilities so the child is transported
facilities so the child is transported
facilities so the child is transported it’s referred to a city or a district
it’s referred to a city or a district
it’s referred to a city or a district level maternity ward and it was
level maternity ward and it was
level maternity ward and it was saddening to visit these words because
saddening to visit these words because
saddening to visit these words because when we visit that there we saw mother
when we visit that there we saw mother
when we visit that there we saw mother and child literally sitting on the floor
and child literally sitting on the floor
and child literally sitting on the floor waiting for the turn for the doctor to
waiting for the turn for the doctor to
waiting for the turn for the doctor to see them because they were not enough
see them because they were not enough
see them because they were not enough beds available when you go through such
beds available when you go through such
beds available when you go through such experiences you understand how important
experiences you understand how important
experiences you understand how important it is to understand the need what people
it is to understand the need what people
it is to understand the need what people need and it also gives you third and the
need and it also gives you third and the
need and it also gives you third and the most important element for social design
most important element for social design
most important element for social design thinking empathy being empathetic makes
thinking empathy being empathetic makes
thinking empathy being empathetic makes you understand the problems people face
you understand the problems people face
you understand the problems people face in real world
in real world
in real world we can observe them and most importantly
we can observe them and most importantly
we can observe them and most importantly we engage with them putting ourselves
we engage with them putting ourselves
we engage with them putting ourselves into their shoes so from there the ideas
into their shoes so from there the ideas
into their shoes so from there the ideas flow the idea of life cradle was
flow the idea of life cradle was
flow the idea of life cradle was inspired from Finnish baby boxes in
inspired from Finnish baby boxes in
inspired from Finnish baby boxes in Finland path has since passed
Finland path has since passed
Finland path has since passed Atos government have been providing
Atos government have been providing
Atos government have been providing cardboard baby boxes as a starter
cardboard baby boxes as a starter
cardboard baby boxes as a starter circuit to each family who has a newborn
circuit to each family who has a newborn
circuit to each family who has a newborn the base of life cradle was designed
the base of life cradle was designed
the base of life cradle was designed will was made up of cardboard which goes
will was made up of cardboard which goes
will was made up of cardboard which goes with the child to the house for post
with the child to the house for post
with the child to the house for post neonatal care this was a value addition
neonatal care this was a value addition
neonatal care this was a value addition to the family because most of these
to the family because most of these
to the family because most of these places did not even have adequate living
places did not even have adequate living
places did not even have adequate living conditions and when we talk to the users
conditions and when we talk to the users
conditions and when we talk to the users what would they do with the cardboard
what would they do with the cardboard
what would they do with the cardboard waste once the incubation period is over
waste once the incubation period is over
waste once the incubation period is over we found amazing responses about how it
we found amazing responses about how it
we found amazing responses about how it can help the child just by acting as a
can help the child just by acting as a
can help the child just by acting as a makeshift cot for next 6 to 8 weeks
makeshift cot for next 6 to 8 weeks
makeshift cot for next 6 to 8 weeks 8 months it was just a piece of
8 months it was just a piece of
8 months it was just a piece of cardboard so another incident we faced
cardboard so another incident we faced
cardboard so another incident we faced was when a child was brought to an
was when a child was brought to an
was when a child was brought to an Hospital and was declared dead on upon
Hospital and was declared dead on upon
Hospital and was declared dead on upon arrival just because of some simple
arrival just because of some simple
arrival just because of some simple error emits all the chaos investigation
error emits all the chaos investigation
error emits all the chaos investigation found that the nurse had forgot to
found that the nurse had forgot to
found that the nurse had forgot to switch on the breathing support because
switch on the breathing support because
switch on the breathing support because the machine didn’t have any feedback
the machine didn’t have any feedback
the machine didn’t have any feedback system of telling it was on or off she
system of telling it was on or off she
system of telling it was on or off she thought it was on I would not blame it
thought it was on I would not blame it
thought it was on I would not blame it on human error but I would put it on
on human error but I would put it on
on human error but I would put it on equipment fault because one small LED
equipment fault because one small LED
equipment fault because one small LED that would have said if the machine was
that would have said if the machine was
that would have said if the machine was on or off that an existing manufacturer
on or off that an existing manufacturer
on or off that an existing manufacturer could have included in the design if
could have included in the design if
could have included in the design if they would have gone through a proper
they would have gone through a proper
they would have gone through a proper user journey could have helped save that
user journey could have helped save that
user journey could have helped save that child’s life so every small detail
child’s life so every small detail
child’s life so every small detail matters and when we see the stresses
matters and when we see the stresses
matters and when we see the stresses around the world these detail matter now
around the world these detail matter now
around the world these detail matter now more than ever especially when we have
more than ever especially when we have
more than ever especially when we have to put people and their needs before
to put people and their needs before
to put people and their needs before profit
profit
profit my design education was focused on
my design education was focused on
my design education was focused on putting people right at the center of
putting people right at the center of
putting people right at the center of product development process for social
product development process for social
product development process for social innovation thinking about how design can
innovation thinking about how design can
innovation thinking about how design can help change the life of a single
help change the life of a single
help change the life of a single individual and keep a leave a lasting
individual and keep a leave a lasting
individual and keep a leave a lasting impact socially economically and
impact socially economically and
impact socially economically and environmentally on a broader scale in
environmentally on a broader scale in
environmentally on a broader scale in past decade have seen the field of
past decade have seen the field of
past decade have seen the field of industrial design embracing social and
industrial design embracing social and
industrial design embracing social and ethical issues and how design can serve
ethical issues and how design can serve
ethical issues and how design can serve the planet in fact even mainstream
the planet in fact even mainstream
the planet in fact even mainstream design education has also changed his
design education has also changed his
design education has also changed his focus from product centric development
focus from product centric development
focus from product centric development to human centric development of
to human centric development of
to human centric development of innovation and what excites me is the
innovation and what excites me is the
innovation and what excites me is the companies from emerging countries using
companies from emerging countries using
companies from emerging countries using their own different approaches to
their own different approaches to
their own different approaches to research and development that are
research and development that are
research and development that are leaving tremendous amount of impact
leaving tremendous amount of impact
leaving tremendous amount of impact quite a lot of it comes from India where
quite a lot of it comes from India where
quite a lot of it comes from India where we call it jugaad innovation jacquard is
we call it jugaad innovation jacquard is
we call it jugaad innovation jacquard is a Hindi word that translates into
a Hindi word that translates into
a Hindi word that translates into ingenious improvisation it does not take
ingenious improvisation it does not take
ingenious improvisation it does not take more than human ingenuity to put it into
more than human ingenuity to put it into
more than human ingenuity to put it into practice the principle on which jacquard
practice the principle on which jacquard
practice the principle on which jacquard works is basically when a person or a
works is basically when a person or a
works is basically when a person or a community comes up with a feasible
community comes up with a feasible
community comes up with a feasible solution for the day-to-day life
solution for the day-to-day life
solution for the day-to-day life problems using the resources that are
problems using the resources that are
problems using the resources that are available at that point and if the
available at that point and if the
available at that point and if the solution works it Mitch it develops into
solution works it Mitch it develops into
solution works it Mitch it develops into a mature product over a period of time
a mature product over a period of time
a mature product over a period of time through involvement of local community
through involvement of local community
through involvement of local community and sometimes even local NGOs and
and sometimes even local NGOs and
and sometimes even local NGOs and universities help scale these products
universities help scale these products
universities help scale these products to show their true potential to the
to show their true potential to the
to show their true potential to the global community so the frugal way of
global community so the frugal way of
global community so the frugal way of approaching a problem and giving a
approaching a problem and giving a
approaching a problem and giving a simple fix to a simple or a complicated
simple fix to a simple or a complicated
simple fix to a simple or a complicated problem is helping countries where
problem is helping countries where
problem is helping countries where resources and know-how to do these
resources and know-how to do these
resources and know-how to do these things in a usual way is not generally
things in a usual way is not generally
things in a usual way is not generally available and the approach is quite cost
available and the approach is quite cost
available and the approach is quite cost effective and resourceful because an
effective and resourceful because an
effective and resourceful because an opposed to individual companies putting
opposed to individual companies putting
opposed to individual companies putting it you are putting in huge amount of
it you are putting in huge amount of
it you are putting in huge amount of profits and capital into developing a
profits and capital into developing a
profits and capital into developing a product outside the community
product outside the community
product outside the community so good the example of jihad was a
so good the example of jihad was a
so good the example of jihad was a project started by an Indian farmer who
project started by an Indian farmer who
project started by an Indian farmer who made a manual rice transplant Oh in his
made a manual rice transplant Oh in his
made a manual rice transplant Oh in his workshop just because he could not
workshop just because he could not
workshop just because he could not afford an automatic one available in the
afford an automatic one available in the
afford an automatic one available in the market his solution was accepted by the
market his solution was accepted by the
market his solution was accepted by the local community and villages around him
local community and villages around him
local community and villages around him just because it was affordable
just because it was affordable
just because it was affordable it was replicable and most importantly
it was replicable and most importantly
it was replicable and most importantly it worked there are jagged ideas
it worked there are jagged ideas
it worked there are jagged ideas everywhere across developing world the
everywhere across developing world the
everywhere across developing world the ideas that started modestly driven with
ideas that started modestly driven with
ideas that started modestly driven with social intention have ended up giving
social intention have ended up giving
social intention have ended up giving basic services as basic as heat
basic services as basic as heat
basic services as basic as heat electricity and Internet at grassroots
electricity and Internet at grassroots
electricity and Internet at grassroots and it is these ingenious works that’s
and it is these ingenious works that’s
and it is these ingenious works that’s inspiring small companies and startups
inspiring small companies and startups
inspiring small companies and startups to come up with solutions for these
to come up with solutions for these
to come up with solutions for these community co-creating with the community
community co-creating with the community
community co-creating with the community jacquard ideas are disruptive they are
jacquard ideas are disruptive they are
jacquard ideas are disruptive they are fast they are resourceful and
fast they are resourceful and
fast they are resourceful and cost-effective and helping countries
cost-effective and helping countries
cost-effective and helping countries developing countries like India to
developing countries like India to
developing countries like India to become one of the world’s fastest
become one of the world’s fastest
become one of the world’s fastest growing economies for me as a product
growing economies for me as a product
growing economies for me as a product designer it inspires me to come up with
designer it inspires me to come up with
designer it inspires me to come up with solutions for people who are concerned
solutions for people who are concerned
solutions for people who are concerned with humanity and planet it’s a
with humanity and planet it’s a
with humanity and planet it’s a different type of thinking it’s a
different type of thinking it’s a
different type of thinking it’s a non-conventional way of thinking and
non-conventional way of thinking and
non-conventional way of thinking and these kind of different approaches are
these kind of different approaches are
these kind of different approaches are also helping drive different economies a
global firm IDEO recently told Fast
global firm IDEO recently told Fast Company that future of design is
Company that future of design is
Company that future of design is circular IDEO and other influencers are
circular IDEO and other influencers are
circular IDEO and other influencers are challenging the design community to come
challenging the design community to come
challenging the design community to come up with product and services that that
up with product and services that that
up with product and services that that stays in a closed loop in other words
stays in a closed loop in other words
stays in a closed loop in other words encouraging business models which are
encouraging business models which are
encouraging business models which are thinking about waste and recycling right
thinking about waste and recycling right
thinking about waste and recycling right at the beginning of a product
at the beginning of a product
at the beginning of a product development process and looking at
development process and looking at
development process and looking at service based solutions rather than
service based solutions rather than
service based solutions rather than ownership based model for driving so for
ownership based model for driving so for
ownership based model for driving so for driving circular economies it is causing
driving circular economies it is causing
driving circular economies it is causing designers as well as consumers hopefully
designers as well as consumers hopefully
designers as well as consumers hopefully all of us over your to think about a
all of us over your to think about a
all of us over your to think about a bigger picture that encompasses
bigger picture that encompasses
bigger picture that encompasses what happens to a product when it
what happens to a product when it
what happens to a product when it reaches its natural life and a end of
reaches its natural life and a end of
reaches its natural life and a end of natural life where does this material go
natural life where does this material go
natural life where does this material go how can they be recycled how can they be
how can they be recycled how can they be
how can they be recycled how can they be repurposed for a different use and if we
repurposed for a different use and if we
repurposed for a different use and if we think in this way designers are stewards
think in this way designers are stewards
think in this way designers are stewards of this planet so we better not mess it
of this planet so we better not mess it
of this planet so we better not mess it up so the future of design can take
up so the future of design can take
up so the future of design can take different directions in fact we had
different directions in fact we had
different directions in fact we had amazing talks today about how latest
amazing talks today about how latest
amazing talks today about how latest technologies are helping us to solve our
technologies are helping us to solve our
technologies are helping us to solve our problems of day-to-day life so the idea
problems of day-to-day life so the idea
problems of day-to-day life so the idea of Internet of Things is taking hold and
of Internet of Things is taking hold and
of Internet of Things is taking hold and the likelihood that all our equipments
the likelihood that all our equipments
the likelihood that all our equipments will be connected to a network
will be connected to a network
will be connected to a network collecting data analyzing how we use
collecting data analyzing how we use
collecting data analyzing how we use them and improving them set a stage for
them and improving them set a stage for
them and improving them set a stage for machine learning and artificial
machine learning and artificial
machine learning and artificial intelligence to be much more prominent
intelligence to be much more prominent
intelligence to be much more prominent field in the future which many of us
field in the future which many of us
field in the future which many of us fear that will take away our jobs
fear that will take away our jobs
fear that will take away our jobs will this affect us as designers being a
will this affect us as designers being a
will this affect us as designers being a designer we need skillsets like empathy
designer we need skillsets like empathy
designer we need skillsets like empathy creativity problem-solving and most
creativity problem-solving and most
creativity problem-solving and most importantly being able to identify
importantly being able to identify
importantly being able to identify people’s need at a fundamental level
people’s need at a fundamental level
people’s need at a fundamental level villain Am machine will be able to
villain Am machine will be able to
villain Am machine will be able to overtake us in providing a deeper
overtake us in providing a deeper
overtake us in providing a deeper empathetic value is a very difficult
empathetic value is a very difficult
empathetic value is a very difficult question to answer right now but humans
question to answer right now but humans
question to answer right now but humans and machines will work more together
and machines will work more together
and machines will work more together where machines will in fact are taking
where machines will in fact are taking
where machines will in fact are taking over a repetitive task today and
over a repetitive task today and
over a repetitive task today and improving them and us as designers will
improving them and us as designers will
improving them and us as designers will be curating the whole process in fact
be curating the whole process in fact
be curating the whole process in fact all of us over your have power to become
all of us over your have power to become
all of us over your have power to become designers in their own field the truth
designers in their own field the truth
designers in their own field the truth is that all of us have those
is that all of us have those
is that all of us have those capabilities we just have to dare to do
capabilities we just have to dare to do
capabilities we just have to dare to do it so for now I’m very optimistic about
it so for now I’m very optimistic about
it so for now I’m very optimistic about the future coming from new crop of
the future coming from new crop of
the future coming from new crop of designers from different social
designers from different social
designers from different social backgrounds from different countries I
backgrounds from different countries I
backgrounds from different countries I think we are connected enough through
think we are connected enough through
think we are connected enough through common social goals that we will design
common social goals that we will design
common social goals that we will design to change the world we live in
to change the world we live in
to change the world we live in the organizational structure and support
the organizational structure and support
the organizational structure and support is your through to help us bring these
is your through to help us bring these
is your through to help us bring these social enterprise into being for people
social enterprise into being for people
social enterprise into being for people who need it the most we are the
who need it the most we are the
who need it the most we are the generation that grew up multitasking in
generation that grew up multitasking in
generation that grew up multitasking in every stage of our lives so let’s not
every stage of our lives so let’s not
every stage of our lives so let’s not stop there
stop there
stop there let’s keep designing the future we want
let’s keep designing the future we want
let’s keep designing the future we want to live in thank you so much
to live in thank you so much
to live in thank you so much [Applause]
”
Be First to Comment