Press "Enter" to skip to content

Design experiences, not things | Abraham Burickson | TEDxGramercySalon


[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] [Applause]

[Applause]

[Applause] what’s this well it’s a gift of course I

what’s this well it’s a gift of course I

what’s this well it’s a gift of course I mean you can tell by the bow on it and

mean you can tell by the bow on it and

mean you can tell by the bow on it and the beautiful way it’s presented but we

the beautiful way it’s presented but we

the beautiful way it’s presented but we don’t know what it is I mean we don’t

don’t know what it is I mean we don’t

don’t know what it is I mean we don’t know what’s inside of it and if we did

know what’s inside of it and if we did

know what’s inside of it and if we did it wouldn’t be the same because this

it wouldn’t be the same because this

it wouldn’t be the same because this gift is about not knowing these bars of

gift is about not knowing these bars of

gift is about not knowing these bars of soap or just bars or soap but if you

soap or just bars or soap but if you

soap or just bars or soap but if you dress them up right they’re gifts

dress them up right they’re gifts

dress them up right they’re gifts because a gift is about the experience

because a gift is about the experience

because a gift is about the experience of the gift not about the thing when we

of the gift not about the thing when we

of the gift not about the thing when we receive a gift we receive a moment of

receive a gift we receive a moment of

receive a gift we receive a moment of generosity a moment of being seen a

generosity a moment of being seen a

generosity a moment of being seen a moment of recognition that the

moment of recognition that the

moment of recognition that the relationship between me and you has real

relationship between me and you has real

relationship between me and you has real value for the last 15 years in my work

value for the last 15 years in my work

value for the last 15 years in my work as a writer and an artist and the

as a writer and an artist and the

as a writer and an artist and the director of the performance group

director of the performance group

director of the performance group Odyssey works I’ve been fascinated with

Odyssey works I’ve been fascinated with

Odyssey works I’ve been fascinated with this notion gifts are not things what

this notion gifts are not things what

this notion gifts are not things what else functions this way what else is

else functions this way what else is

else functions this way what else is primarily the facilitator of an

primarily the facilitator of an

primarily the facilitator of an experience rather than an object if this

experience rather than an object if this

experience rather than an object if this isn’t a thing what is it so it’s fun or

isn’t a thing what is it so it’s fun or

isn’t a thing what is it so it’s fun or maybe terror or some clever way for me

maybe terror or some clever way for me

maybe terror or some clever way for me to hide my own abounding loneliness or

to hide my own abounding loneliness or

to hide my own abounding loneliness or this is fear of hives or maybe it’s a

this is fear of hives or maybe it’s a

this is fear of hives or maybe it’s a mnemonic reminder of a childhood

mnemonic reminder of a childhood

mnemonic reminder of a childhood favorite comic strip or this is sublime

favorite comic strip or this is sublime

favorite comic strip or this is sublime entrance of beauty into the gritty

entrance of beauty into the gritty

entrance of beauty into the gritty mundane or the latest way that your kid

mundane or the latest way that your kid

mundane or the latest way that your kid is trying to kill himself

is trying to kill himself

is trying to kill himself the point is that after all these years

the point is that after all these years

the point is that after all these years I no longer believe in things I mean I

I no longer believe in things I mean I

I no longer believe in things I mean I know they exist but I don’t have much

know they exist but I don’t have much

know they exist but I don’t have much faith in them things want you to believe

faith in them things want you to believe

faith in them things want you to believe that they’re the whole point of the

that they’re the whole point of the

that they’re the whole point of the design process but I’d like to convert

design process but I’d like to convert

design process but I’d like to convert you to my fault system because once we

you to my fault system because once we

you to my fault system because once we get past

get past

get past the thing in the design process we can

the thing in the design process we can

the thing in the design process we can begin to make what we have in fact been

begin to make what we have in fact been

begin to make what we have in fact been making all along which is experiences in

making all along which is experiences in

making all along which is experiences in 2001 I took a long walk on the beautiful

2001 I took a long walk on the beautiful

2001 I took a long walk on the beautiful cliffs of Big Sur in California with my

cliffs of Big Sur in California with my

cliffs of Big Sur in California with my friend Matthew Pradhan Matthew was a

friend Matthew Pradhan Matthew was a

friend Matthew Pradhan Matthew was a painter a theater director and I was a

painter a theater director and I was a

painter a theater director and I was a poet and architect and Odyssey works was

poet and architect and Odyssey works was

poet and architect and Odyssey works was born and Odyssey works creates

born and Odyssey works creates

born and Odyssey works creates performances for one person audience if

performances for one person audience if

performances for one person audience if they can be a day long

they can be a day long

they can be a day long week long even months long and when we

week long even months long and when we

week long even months long and when we were making this we were thinking that

were making this we were thinking that

were making this we were thinking that this could be a project

this could be a project

this could be a project we’re in we weren’t focused on things

we’re in we weren’t focused on things

we’re in we weren’t focused on things anymore and we could really put our

anymore and we could really put our

anymore and we could really put our attention into making art that blew

attention into making art that blew

attention into making art that blew people’s minds we no longer had to worry

people’s minds we no longer had to worry

people’s minds we no longer had to worry about the difference between poetry and

about the difference between poetry and

about the difference between poetry and prose between architecture and theory

prose between architecture and theory

prose between architecture and theory between graphic design and film

between graphic design and film

between graphic design and film all we needed was an intimate and deeply

all we needed was an intimate and deeply

all we needed was an intimate and deeply empathetic understanding of our audience

empathetic understanding of our audience

empathetic understanding of our audience we started by picking an audience member

we started by picking an audience member

we started by picking an audience member and studying them intensely you’ve read

and studying them intensely you’ve read

and studying them intensely you’ve read all the books they read we we got to

all the books they read we we got to

all the books they read we we got to know the music they loved we became

know the music they loved we became

know the music they loved we became friends with their friends and family

friends with their friends and family

friends with their friends and family even their enemies and when we knew them

even their enemies and when we knew them

even their enemies and when we knew them well enough we gathered artists together

well enough we gathered artists together

well enough we gathered artists together in many different disciplines we asked

in many different disciplines we asked

in many different disciplines we asked them to put aside their territoriality

them to put aside their territoriality

them to put aside their territoriality and to collaborate in the creation of

and to collaborate in the creation of

and to collaborate in the creation of complete experiences what resulted was

complete experiences what resulted was

complete experiences what resulted was this and this and this we took them on

this and this and this we took them on

this and this and this we took them on adventures we composed strange pieces of

adventures we composed strange pieces of

adventures we composed strange pieces of music for them we wrote books that spoke

music for them we wrote books that spoke

music for them we wrote books that spoke directly to them we buried them alive we

directly to them we buried them alive we

directly to them we buried them alive we wrapped them in cocoons we sent them off

wrapped them in cocoons we sent them off

wrapped them in cocoons we sent them off on pilgrimages and the results were

on pilgrimages and the results were

on pilgrimages and the results were transformative after their performances

transformative after their performances

transformative after their performances our participants that’s what we call

our participants that’s what we call

our participants that’s what we call them they changed their lives they they

them they changed their lives they they

them they changed their lives they they left marriages they left jobs they

left marriages they left jobs they

left marriages they left jobs they started new careers they moved usually

started new careers they moved usually

started new careers they moved usually they did many of these things take their

they did many of these things take their

they did many of these things take their for instance there is a Native American

for instance there is a Native American

for instance there is a Native American and a lover of art Derek could sit

and a lover of art Derek could sit

and a lover of art Derek could sit in front of a painting for 45 minutes

in front of a painting for 45 minutes

in front of a painting for 45 minutes just taking it in here she’s in the

just taking it in here she’s in the

just taking it in here she’s in the middle of the performance Odyssey works

middle of the performance Odyssey works

middle of the performance Odyssey works made for her in 2014

made for her in 2014

made for her in 2014 she’s about to be unblind folded and

she’s about to be unblind folded and

she’s about to be unblind folded and released into a museum tour already in

released into a museum tour already in

released into a museum tour already in progress everything seems normal

progress everything seems normal

progress everything seems normal the tour guide the people on the tour

the tour guide the people on the tour

the tour guide the people on the tour the museum first piece they look at is

the museum first piece they look at is

the museum first piece they look at is this

this

this it’s a bust by a Native American artist

it’s a bust by a Native American artist

it’s a bust by a Native American artist Judas Locke they spend five minutes

Judas Locke they spend five minutes

Judas Locke they spend five minutes their next piece is this one seven

their next piece is this one seven

their next piece is this one seven Yorkshire landscapes by David Hockney

Yorkshire landscapes by David Hockney

Yorkshire landscapes by David Hockney here they spend 15 minutes it’s a little

here they spend 15 minutes it’s a little

here they spend 15 minutes it’s a little meditative people join the group and

meditative people join the group and

meditative people join the group and Dara’s beginning to realize that we’ve

Dara’s beginning to realize that we’ve

Dara’s beginning to realize that we’ve redesigned the museum to invite people

redesigned the museum to invite people

redesigned the museum to invite people into her way of seeing the final piece

into her way of seeing the final piece

into her way of seeing the final piece this one ant I’m asked by cornelia

this one ant I’m asked by cornelia

this one ant I’m asked by cornelia parker a lot of people have joined the

parker a lot of people have joined the

parker a lot of people have joined the group now where some 50 odd souls the

group now where some 50 odd souls the

group now where some 50 odd souls the room is almost full we spend 45 minutes

room is almost full we spend 45 minutes

room is almost full we spend 45 minutes there just taking it in this is what

there just taking it in this is what

there just taking it in this is what should happen in a museum but it never

should happen in a museum but it never

should happen in a museum but it never does it was so strange in fact that the

does it was so strange in fact that the

does it was so strange in fact that the museum guards didn’t know what to make

museum guards didn’t know what to make

museum guards didn’t know what to make of us one was overheard asking what is

of us one was overheard asking what is

of us one was overheard asking what is he doing and the other one said looking

he doing and the other one said looking

he doing and the other one said looking at the art I think it was a small change

at the art I think it was a small change

at the art I think it was a small change just slowing down our viewing but it was

just slowing down our viewing but it was

just slowing down our viewing but it was transformative after this dare changed

transformative after this dare changed

transformative after this dare changed almost everything in her life we think

almost everything in her life we think

almost everything in her life we think of a museum as a building containing

of a museum as a building containing

of a museum as a building containing objects as a collection of things but

objects as a collection of things but

objects as a collection of things but I’d like to suggest that on that day in

I’d like to suggest that on that day in

I’d like to suggest that on that day in 2014 the de Young Museum in San

2014 the de Young Museum in San

2014 the de Young Museum in San Francisco was no longer a thing but a

Francisco was no longer a thing but a

Francisco was no longer a thing but a very specific experience that we had

very specific experience that we had

very specific experience that we had designed abstract enough yet no okay

designed abstract enough yet no okay

designed abstract enough yet no okay then how about this question what does a

then how about this question what does a

then how about this question what does a story look like how much does it weigh

story look like how much does it weigh

story look like how much does it weigh it seems absurd but it’s not really I

it seems absurd but it’s not really I

it seems absurd but it’s not really I mean we know that a story is bigger than

mean we know that a story is bigger than

mean we know that a story is bigger than the things that contain the story and if

the things that contain the story and if

the things that contain the story and if we know this about stories how do we

we know this about stories how do we

we know this about stories how do we stop there why for instance do we think

stop there why for instance do we think

stop there why for instance do we think of a home simply as

of a home simply as

of a home simply as this is what happens when you design a

this is what happens when you design a

this is what happens when you design a house to be a home based on windows and

house to be a home based on windows and

house to be a home based on windows and doors I mean look at these kids have you

doors I mean look at these kids have you

doors I mean look at these kids have you ever seen kids play so neatly on such a

ever seen kids play so neatly on such a

ever seen kids play so neatly on such a clean white floor and here’s a house

clean white floor and here’s a house

clean white floor and here’s a house that I’ve recently designed in upstate

that I’ve recently designed in upstate

that I’ve recently designed in upstate New York this is where what I’m talking

New York this is where what I’m talking

New York this is where what I’m talking about moves from semantics to real

about moves from semantics to real

about moves from semantics to real practice the dwell magazine house looks

practice the dwell magazine house looks

practice the dwell magazine house looks great in pictures because it’s designed

great in pictures because it’s designed

great in pictures because it’s designed to look great in pictures but if you

to look great in pictures but if you

to look great in pictures but if you think of a house of a home as a site for

think of a house of a home as a site for

think of a house of a home as a site for living as a constellation of design

living as a constellation of design

living as a constellation of design choices chosen to facilitate light then

choices chosen to facilitate light then

choices chosen to facilitate light then what you end up with are these two

what you end up with are these two

what you end up with are these two lovely young ladies laughing and

lovely young ladies laughing and

lovely young ladies laughing and spinning and what more do you want from

spinning and what more do you want from

spinning and what more do you want from a home really anyway so when I was in

a home really anyway so when I was in

a home really anyway so when I was in architecture school I loved the

architecture school I loved the

architecture school I loved the architecture of IM Pei especially this

architecture of IM Pei especially this

architecture of IM Pei especially this one which is the Johnson Museum of Art

one which is the Johnson Museum of Art

one which is the Johnson Museum of Art in Ithaca New York and it happened that

in Ithaca New York and it happened that

in Ithaca New York and it happened that my architecture professor Sofia

my architecture professor Sofia

my architecture professor Sofia Christie’s had worked in pays office and

Christie’s had worked in pays office and

Christie’s had worked in pays office and she told a story about that time when

she told a story about that time when

she told a story about that time when they were working on the Rock and Roll

they were working on the Rock and Roll

they were working on the Rock and Roll Hall of Fame in Cleveland and she said

Hall of Fame in Cleveland and she said

Hall of Fame in Cleveland and she said that Pei gathered the junior architects

that Pei gathered the junior architects

that Pei gathered the junior architects around and he said something like I see

around and he said something like I see

around and he said something like I see a darkness leading to a light followed

a darkness leading to a light followed

a darkness leading to a light followed by a sense of enclosure it was cryptic I

by a sense of enclosure it was cryptic I

by a sense of enclosure it was cryptic I know but this is why his work was so

know but this is why his work was so

know but this is why his work was so great he was thinking about architecture

great he was thinking about architecture

great he was thinking about architecture as we think about a gift as a as a

as we think about a gift as a as a

as we think about a gift as a as a collection of possible experiences that

collection of possible experiences that

collection of possible experiences that are activated when a person engages with

are activated when a person engages with

are activated when a person engages with it the gift then is the key to this

it the gift then is the key to this

it the gift then is the key to this thing this way of working when you get

thing this way of working when you get

thing this way of working when you get your mother a gift you don’t think oh

your mother a gift you don’t think oh

your mother a gift you don’t think oh what object does she need but how do I

what object does she need but how do I

what object does she need but how do I want that moment to happen

want that moment to happen

want that moment to happen do I want her to feel surprised perhaps

do I want her to feel surprised perhaps

do I want her to feel surprised perhaps I should wrap it or hide it or do I want

I should wrap it or hide it or do I want

I should wrap it or hide it or do I want her to feel known maybe I should find

her to feel known maybe I should find

her to feel known maybe I should find her that very thing that she loves maybe

her that very thing that she loves maybe

her that very thing that she loves maybe that out-of-print Abba record in the

that out-of-print Abba record in the

that out-of-print Abba record in the original Swedish any experience

original Swedish any experience

original Swedish any experience can function like a gift all we need to

can function like a gift all we need to

can function like a gift all we need to do is abandon the fetish of the thing

do is abandon the fetish of the thing

do is abandon the fetish of the thing and we can be free to find the object

and we can be free to find the object

and we can be free to find the object that best suits our aims how far can we

that best suits our aims how far can we

that best suits our aims how far can we take this Odyssey works as 2013

take this Odyssey works as 2013

take this Odyssey works as 2013 performance began with a book and in

performance began with a book and in

performance began with a book and in this performance we wanted to see how

this performance we wanted to see how

this performance we wanted to see how much more deeply the experience of story

much more deeply the experience of story

much more deeply the experience of story could be had if we could liberate it

could be had if we could liberate it

could be had if we could liberate it from the confines of the book this

from the confines of the book this

from the confines of the book this children’s book was written for our

children’s book was written for our

children’s book was written for our participant Rick Moody the author to

participant Rick Moody the author to

participant Rick Moody the author to give to his five-year-old daughter the

give to his five-year-old daughter the

give to his five-year-old daughter the family priest handed it to him and he

family priest handed it to him and he

family priest handed it to him and he read it to her it followed a young girl

read it to her it followed a young girl

read it to her it followed a young girl as she drew a chalk door on the sidewalk

as she drew a chalk door on the sidewalk

as she drew a chalk door on the sidewalk and stepped in and when she did she was

and stepped in and when she did she was

and stepped in and when she did she was in her own magic secret room inside

in her own magic secret room inside

in her own magic secret room inside there was a picture of a prairie to look

there was a picture of a prairie to look

there was a picture of a prairie to look at there was music to listen to books to

at there was music to listen to books to

at there was music to listen to books to read it was a success it went into

read it was a success it went into

read it was a success it went into regular bedtime circulation and after

regular bedtime circulation and after

regular bedtime circulation and after Rick had largely committed it to memory

Rick had largely committed it to memory

Rick had largely committed it to memory as parents do we sent him to an address

as parents do we sent him to an address

as parents do we sent him to an address in downtown Brooklyn this place

in downtown Brooklyn this place

in downtown Brooklyn this place Rick’s secret room in it was that same

Rick’s secret room in it was that same

Rick’s secret room in it was that same picture of a prairie and there was music

picture of a prairie and there was music

picture of a prairie and there was music for him to listen to and there was a

for him to listen to and there was a

for him to listen to and there was a book for him to read it was this book

book for him to read it was this book

book for him to read it was this book this journal which followed the

this journal which followed the

this journal which followed the adventures of men who had heard an

adventures of men who had heard an

adventures of men who had heard an incredible piece of music played on the

incredible piece of music played on the

incredible piece of music played on the cello by a woman in an apartment window

cello by a woman in an apartment window

cello by a woman in an apartment window and it followed him on a search to find

and it followed him on a search to find

and it followed him on a search to find that woman again every week Rick went

that woman again every week Rick went

that woman again every week Rick went back to his secret room and every week

back to his secret room and every week

back to his secret room and every week the story in the journal had been

the story in the journal had been

the story in the journal had been developed just a little further and then

developed just a little further and then

developed just a little further and then before his final trip to his secret room

before his final trip to his secret room

before his final trip to his secret room Rick’s friend Randy sent him a link to a

Rick’s friend Randy sent him a link to a

Rick’s friend Randy sent him a link to a book review at NY Times books calm this

book review at NY Times books calm this

book review at NY Times books calm this one and as he read it he realized this

one and as he read it he realized this

one and as he read it he realized this was the review of the book he’d been

was the review of the book he’d been

was the review of the book he’d been reading had we just been hand copying

reading had we just been hand copying

reading had we just been hand copying some book that had just come out or had

some book that had just come out or had

some book that had just come out or had we somehow hacked the New York Times the

we somehow hacked the New York Times the

we somehow hacked the New York Times the mystery grew and then after his final

mystery grew and then after his final

mystery grew and then after his final visit to the secret room I ran into him

visit to the secret room I ran into him

visit to the secret room I ran into him on the street and we went for a walk and

on the street and we went for a walk and

on the street and we went for a walk and we talked about music powerful

we talked about music powerful

we talked about music powerful experience of music that we’d had

experience of music that we’d had

experience of music that we’d had in our lives and we rounded a corner my

in our lives and we rounded a corner my

in our lives and we rounded a corner my car pulled up we got in and continued

car pulled up we got in and continued

car pulled up we got in and continued our conversation totally engrossed and

our conversation totally engrossed and

our conversation totally engrossed and then we ended up at LaGuardia Airport

then we ended up at LaGuardia Airport

then we ended up at LaGuardia Airport and I open the trunk and I pulled out

and I open the trunk and I pulled out

and I open the trunk and I pulled out his suitcase and I pulled out his

his suitcase and I pulled out his

his suitcase and I pulled out his passport and he stuck in the machine and

passport and he stuck in the machine and

passport and he stuck in the machine and I said yeah you’re on your way to Regina

I said yeah you’re on your way to Regina

I said yeah you’re on your way to Regina Saskatchewan he was on his way on a

Saskatchewan he was on his way on a

Saskatchewan he was on his way on a journey he left it was the same journey

journey he left it was the same journey

journey he left it was the same journey of course that the journalist in the

of course that the journalist in the

of course that the journalist in the journal had gone on it was it was a

journal had gone on it was it was a

journal had gone on it was it was a parallel journey and he of course was

parallel journey and he of course was

parallel journey and he of course was also searching for the cellist on the

also searching for the cellist on the

also searching for the cellist on the second leg of his journey a man walking

second leg of his journey a man walking

second leg of his journey a man walking down the aisle handed him a piece of

down the aisle handed him a piece of

down the aisle handed him a piece of paper and said I think you dropped this

paper and said I think you dropped this

paper and said I think you dropped this it was this this strange and illegible

it was this this strange and illegible

it was this this strange and illegible score in the mystery built and then then

score in the mystery built and then then

score in the mystery built and then then he arrived in Regina and he spent the

he arrived in Regina and he spent the

he arrived in Regina and he spent the night in a cheap motel there

night in a cheap motel there

night in a cheap motel there Regina is a city bounded by by Prairie

Regina is a city bounded by by Prairie

Regina is a city bounded by by Prairie it’s clearly that same Prairie in the

it’s clearly that same Prairie in the

it’s clearly that same Prairie in the story already this this story has moved

story already this this story has moved

story already this this story has moved from children’s book to installation to

from children’s book to installation to

from children’s book to installation to notebook to online citation from

notebook to online citation from

notebook to online citation from absurdity to extremity and in and out of

absurdity to extremity and in and out of

absurdity to extremity and in and out of the tempos of performance and travel was

the tempos of performance and travel was

the tempos of performance and travel was that interrogation by Canadian border

that interrogation by Canadian border

that interrogation by Canadian border security part of it was that strange

security part of it was that strange

security part of it was that strange feedback form from the days in part of

feedback form from the days in part of

feedback form from the days in part of it I especially like this part it says

it I especially like this part it says

it I especially like this part it says did you find that despite the generic

did you find that despite the generic

did you find that despite the generic nature of the hotel that had a certain

nature of the hotel that had a certain

nature of the hotel that had a certain accidental charm Rick just wrote no no

accidental charm Rick just wrote no no

accidental charm Rick just wrote no no so in the morning he was driven out of

so in the morning he was driven out of

so in the morning he was driven out of town and as the city faded beneath the

town and as the city faded beneath the

town and as the city faded beneath the horizon the Prairie came up to meet them

horizon the Prairie came up to meet them

horizon the Prairie came up to meet them the truck stopped and Rick got out and

the truck stopped and Rick got out and

the truck stopped and Rick got out and there’s the field and off in the field

there’s the field and off in the field

there’s the field and off in the field was this was this construction and he

was this was this construction and he

was this was this construction and he knew he knew he’d arrived and so he

knew he knew he’d arrived and so he

knew he knew he’d arrived and so he walked towards it towards this room this

walked towards it towards this room this

walked towards it towards this room this room which of course was the final

room which of course was the final

room which of course was the final secret room and then he started to hear

secret room and then he started to hear

secret room and then he started to hear the music and then he saw her he was in

the music and then he saw her he was in

the music and then he saw her he was in the Prairie in that Prairie from all the

the Prairie in that Prairie from all the

the Prairie in that Prairie from all the pictures and he was in another secret

pictures and he was in another secret

pictures and he was in another secret room in this

room in this

room in this room was beautiful not just because of

room was beautiful not just because of

room was beautiful not just because of the power of this moment not just

the power of this moment not just

the power of this moment not just because of the beauty of the music but

because of the beauty of the music but

because of the beauty of the music but because of all the threads of narrative

because of all the threads of narrative

because of all the threads of narrative that had woven together to make this

that had woven together to make this

that had woven together to make this moment possible later when we asked him

moment possible later when we asked him

moment possible later when we asked him about the experience rick said to us

about the experience rick said to us

about the experience rick said to us I’ll always have Canada so what does the

I’ll always have Canada so what does the

I’ll always have Canada so what does the story look like it looks like all these

story look like it looks like all these

story look like it looks like all these things but it also looks like this this

things but it also looks like this this

things but it also looks like this this is the diagram of the story as it moves

is the diagram of the story as it moves

is the diagram of the story as it moves from form to form to form as it covers

from form to form to form as it covers

from form to form to form as it covers each line here a different modality the

each line here a different modality the

each line here a different modality the journey the text the music the live

journey the text the music the live

journey the text the music the live performance each moving like a

performance each moving like a

performance each moving like a shape-shifter towards the climax in

shape-shifter towards the climax in

shape-shifter towards the climax in Canada now if you still stubbornly

Canada now if you still stubbornly

Canada now if you still stubbornly believe in things they’re a heck of a

believe in things they’re a heck of a

believe in things they’re a heck of a lot of different projects here but if

lot of different projects here but if

lot of different projects here but if you think of a story as a single

you think of a story as a single

you think of a story as a single experience one that moves through

experience one that moves through

experience one that moves through different modalities there’s only one

different modalities there’s only one

different modalities there’s only one and it’s played out in the consciousness

and it’s played out in the consciousness

and it’s played out in the consciousness of its recipient the old mode of object

of its recipient the old mode of object

of its recipient the old mode of object obsessed specialization has got to go

obsessed specialization has got to go

obsessed specialization has got to go the design of the future is experiential

the design of the future is experiential

the design of the future is experiential and that that’s a great thing that means

and that that’s a great thing that means

and that that’s a great thing that means that designers must think not only of

that designers must think not only of

that designers must think not only of how the app moves from one page to the

how the app moves from one page to the

how the app moves from one page to the next noting pain points and how hard it

next noting pain points and how hard it

next noting pain points and how hard it is to hit the pay button but what it’s

is to hit the pay button but what it’s

is to hit the pay button but what it’s like ordering bananas on a handheld

like ordering bananas on a handheld

like ordering bananas on a handheld device and and what that does to your

device and and what that does to your

device and and what that does to your sense of nourishment and to your

sense of nourishment and to your

sense of nourishment and to your understanding of the farmers who created

understanding of the farmers who created

understanding of the farmers who created that banana likewise architects must

that banana likewise architects must

that banana likewise architects must think not only of the doors and the

think not only of the doors and the

think not only of the doors and the windows but about who might stand in

windows but about who might stand in

windows but about who might stand in that bedroom wearing that bathrobe

that bedroom wearing that bathrobe

that bedroom wearing that bathrobe looking out that window

looking out that window

looking out that window at that lake and wonder how to put her

at that lake and wonder how to put her

at that lake and wonder how to put her life back on the right path again they

life back on the right path again they

life back on the right path again they must think about this this and the lives

must think about this this and the lives

must think about this this and the lives of the people who built the building and

of the people who built the building and

of the people who built the building and how the air in the neighborhood is

how the air in the neighborhood is

how the air in the neighborhood is choked by the fumes from that furnace

choked by the fumes from that furnace

choked by the fumes from that furnace and how putting that building there

and how putting that building there

and how putting that building there all the rhythms of life around it as he

all the rhythms of life around it as he

all the rhythms of life around it as he works his twenty twelve piece was for

works his twenty twelve piece was for

works his twenty twelve piece was for louder loud us from Argentina

louder loud us from Argentina

louder loud us from Argentina allowed a loved the stories of jorge

allowed a loved the stories of jorge

allowed a loved the stories of jorge luis borges with their strange

luis borges with their strange

luis borges with their strange intelligent and powerfully complex plots

intelligent and powerfully complex plots

intelligent and powerfully complex plots and so she was really excited when her

and so she was really excited when her

and so she was really excited when her partner handed her this book it was

partner handed her this book it was

partner handed her this book it was written by an Argentine and resolutely

written by an Argentine and resolutely

written by an Argentine and resolutely bore hazing and the stories in it really

bore hazing and the stories in it really

bore hazing and the stories in it really related to her life she felt connected

related to her life she felt connected

related to her life she felt connected to them they talked about story and they

to them they talked about story and they

to them they talked about story and they talked about sound and the relationship

talked about sound and the relationship

talked about sound and the relationship between them and she read it with

between them and she read it with

between them and she read it with interest and then put it down when she

interest and then put it down when she

interest and then put it down when she picked it up again it looked like this

picked it up again it looked like this

picked it up again it looked like this half the paragraphs were gone only the

half the paragraphs were gone only the

half the paragraphs were gone only the paragraphs relating to sound and music

paragraphs relating to sound and music

paragraphs relating to sound and music remained she kept reading and then put

remained she kept reading and then put

remained she kept reading and then put it down I had to go when she came back

it down I had to go when she came back

it down I had to go when she came back again it looked like this

again it looked like this

again it looked like this only the sound words remained and the

only the sound words remained and the

only the sound words remained and the story all stories eventually deteriorate

story all stories eventually deteriorate

story all stories eventually deteriorate into sound the story was in fact so

into sound the story was in fact so

into sound the story was in fact so powerful that had burst out of the

powerful that had burst out of the

powerful that had burst out of the confines of the book and the book itself

confines of the book and the book itself

confines of the book and the book itself had begun to deteriorate the story had

had begun to deteriorate the story had

had begun to deteriorate the story had broken from the object and become what

broken from the object and become what

broken from the object and become what it always had been an experience and

it always had been an experience and

it always had been an experience and this is the point when you move past

this is the point when you move past

this is the point when you move past objects in the design progress process

objects in the design progress process

objects in the design progress process all that’s left are the experiences of

all that’s left are the experiences of

all that’s left are the experiences of the people involved

the people involved

the people involved this means that anything we design from

this means that anything we design from

this means that anything we design from a teapot to an organizational structure

a teapot to an organizational structure

a teapot to an organizational structure to a performance for an audience of one

to a performance for an audience of one

to a performance for an audience of one is always relational always

is always relational always

is always relational always interpersonal designs affect people and

interpersonal designs affect people and

interpersonal designs affect people and in this design is a fundamentally

in this design is a fundamentally

in this design is a fundamentally ethical project for what is ethics if

ethical project for what is ethics if

ethical project for what is ethics if not the question about how we affect one

not the question about how we affect one

not the question about how we affect one another does your project make the world

another does your project make the world

another does your project make the world more or less fair does it increase or

more or less fair does it increase or

more or less fair does it increase or decrease suffering does it encourage

decrease suffering does it encourage

decrease suffering does it encourage greed or generosity these are questions

greed or generosity these are questions

greed or generosity these are questions that tend to fall outside of the design

that tend to fall outside of the design

that tend to fall outside of the design process but if we’re to make work that

process but if we’re to make work that

process but if we’re to make work that really matters they’re essential just

really matters they’re essential just

really matters they’re essential just asking them has an effect the question

asking them has an effect the question

asking them has an effect the question itself

itself

itself you might say a gift thank you

you might say a gift thank you

you might say a gift thank you [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *