[Music]
what is the typical phrase that every woman
I would hate to be told and that’s what you’re
fat woman
tell a man in most of
the cases proudly answer them
invested a lot of effort time and money
in this one advances two answers
totally different but they have their
Explanation
it seemed that the whole world has
in charge of telling the woman how
drink constantly in the media
communication we see there that woman
Perfect with slim body skin without
Curved wrinkles accented sas and very little
clothes transmitting to us that everything is based
abroad is called declassifying
the woman according to the royal academy
Spanish with meaning means
reduce to the condition of thing to a
person on the other hand the prefix of that
is to leave remove etcetera are two
words that do exist
all we do is join to
refer to undo the reification
of women in society
advertising saturates us with so much
information so that we get to do
that perfect woman
according to the consultant you publish the
Honduran market invests around
300 million dollars in advertising
per year and in that same advertising
constant we see mind we see that woman
perfect that does not even resemble the
profile of an average Honduran
we look at the numbers is a business
who came to stay
we will continue to be saturated for
achieve this beauty profile
91% of cosmetic procedures
are made to women since 1997
until 2007, an estimated 12 million
of cosmetic procedures per year
including the vote
Liposuction lifting
eyelids between
other women go from being a subject
we see an object from the next one
of male products in an unrealistic way
and degrading
Now look at the image and ask yourself
what will this image be for a
product
male is not the chicken and neither is
could be of the woman’s garment
because if it were like that, a man would be
in the same position as a chicken I think
that would be something interesting to see that
it’s from male deodorant itself real
it does not make sense but the woman sells and
here casual supports on a tire as if
We see it every day
new delhi if we saw it like that it would be
a man I think it would be more normal
see a man there and would more
I would be leaning on a tire
showing your tires while repairing your
author who will want to say this image that
we women are pieces of meat that
are for sale
society reifies us but they were born
of a woman were created by a
woman cared for by a woman and when
They grow thing when we see it as
as women we see these beautiful
models we say how I would like to have that
skin without stretch marks that long blond hair and
be like her that you eat hamburger and not
it matters and we keep buying
constantly what will have to see all
this advertising that highlight the woman
as a sex object according to the
American Association of Psychology in
a report that concluded that the
various girls exposed to early
age are more likely to all three
most common mental health problems
for girls and women of pressure
food and straw self-esteem but they
I tell you that advertising and marketing
they do not have all the guilt they know
that because the definition of marketing
is to meet the needs of
customer or is’re asking but what
how am I going to come and ask for something that is not
will fill me
it’s funny how in love all this
type of products to achieve
perfection
and I wonder where is the essence
of each woman
if it is reconstructed aesthetically for
make that woman perfect and really
all these products that satisfy the
basij
many women feel in their heart
eye
is very good very well that we
let’s make sure we do not get
feel we sit beautiful highlighting
our authenticity but what we do not
we want to arrive is to lose who
we are
for being that perfect woman because if the
exterior beauty is admirable but it is
passenger the beauty that is born from the
inside
flowers from the inside to the
Exterior
If I have love and I love myself, I will
to be able to give love in an interested way
as the horse was beautiful
majestic and powerful where was his
strength inside
then who has to declassify
the woman and how we do it is to drink from
both women and men because they do not
we can ask for a change of mentality to
the society
if we allow the reification
mens
I’m sure none of your
would use them to see or treat their
mom sister girlfriend or wife another way
to declassify the woman
that we do not want to be seen today and not
we want to be treated as an object
we must treat ourselves with
I respect example by accepting the love that
we really deserve without
reduce us to look for it
of a man if we do not want to be seen
as an object we do not look like one
the question is that the brain of a
name woman we know they are
totally different I do not have it to you
tell me and a woman puts on a dress
sensual and says I feel beautiful
powerful and probably today know your
husband we have three children a dog
five cats and live in a house in the
mansion and follows our brain
processing so many fantasies and
probably a man sees us with that
Sensual dress and think something that does not
can you click on experience that you
they are imagining and for this
I want my friend to help me
I present my friend ana if you do not speak
because she is already a little shy and has
Scenic panic
well ana just graduated from the
university as a graduate in law and
his biggest dream is to defend dignity
of the woman
she has a work proposal
in front of a very important ong at level
world then ana I wonder something
that I want you to answer me
raising your hand
you believe that ana is well dressed
going to his work proposal
to defend the rights of women
nobody raise your hand who believes that no
is well dressed for a proposal of
work almost everything is true and those who do not
they raised good what happens is that
Ana , all she wanted was to call the
attention of the public and clearly what
was going to do but given the circumstance and
it’s going to be totally attention
negative because human beings
we communicate without needing to say a
so single word I do not mean that
look, they have to wear a shirt
long sleeve and turtleneck and fouls
from the floor and that you do not see them
little piece of skin I do not mean that we
we must dress as they are not so we
feel better
with ourselves according to what
and now I want to communicate my
dear friend ana is ready to
steal the public’s attention with his
intellect another way to decode to
the woman not being victims of
consumerism that shouts at us
If you want to find happiness, you need
up to the product such kind of clothing such
treatment etcetera and other proposal
that I have to declassify the
women start a love relationship and
acceptance with ourselves
so I will not need so much to
feel beautiful and after that
they listened to my fundamentals have to say
this girl has something against the
advertising and is angry with the world
It is not like this
I ‘m passionate about advertising so much
point of returning to my career
communication sciences and
advertising and has worked in the middle
as a model but I’ve always tried
convey the message I want to give to
q is know this because
advertising is a very tool
powerful but many times it can be
used incorrectly and
negative
it’s probably a stranger by
everyone but I know that I achieved my
dreams in a dignified manner and that fills
I had to leave various proposals
of work that will probably come to me
take me one step closer to fame
I remember a time when I
they said that if you wear the swimsuit
they paid me double and I said no
because you did not want to be just
seen by my body and worse than me
they will pay for it on another occasion I could
have starred in a movie but
from the beginning I told them it was
what he is not willing to do as
woman and what were my ideals I did not
I regret having made that decision
it’s because I know that I was true to myself
considered that being here today is not
just a coincidence
I’ve spent so many things to go
countercurrent will not be objectified
as many inner struggles as with other
people and yes many times try
make that perfect woman but you know that
the gold is purified in the game and if I
I would not have gone through all that fire that
it would not have so much foundation for
speak to you so it would not be
here and maybe I’m a stranger by
everybody but I’m in my first
terex conference as a lecturer
being who always that is 100 being
who I always wanted to be and to finish
if advertising classifies us the
men also us as women
criticizing others also
but it’s not about looking guilty
it’s about women demonstrating with
actions that we are not objects and men
that are not part of the classification
I invite you to show us that
we come to this world to leave a mark
thank you very much
to
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