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Defining Financial Justice | Joe Holberg | TEDxUofM


why is it that 300 million Americans

why is it that 300 million Americans have basic questions about personal

have basic questions about personal

have basic questions about personal finances my first big financial question

finances my first big financial question

finances my first big financial question came when the clicker didn’t work the

came when the clicker didn’t work the

came when the clicker didn’t work the clicker networks my question is answered

clicker networks my question is answered

clicker networks my question is answered my first question came when I applied to

my first question came when I applied to

my first question came when I applied to the University of Michigan and while you

the University of Michigan and while you

the University of Michigan and while you might have be while you might be

might have be while you might be

might have be while you might be assuming I was trying to figure out how

assuming I was trying to figure out how

assuming I was trying to figure out how to pay for tuition my question was

to pay for tuition my question was

to pay for tuition my question was actually much simpler how do I pay for

actually much simpler how do I pay for

actually much simpler how do I pay for the $40 application fee at the time I

the $40 application fee at the time I

the $40 application fee at the time I didn’t have the money and so I had to

didn’t have the money and so I had to

didn’t have the money and so I had to borrow $40 from a neighbor that was

borrow $40 from a neighbor that was

borrow $40 from a neighbor that was willing to help me out by the time I got

willing to help me out by the time I got

willing to help me out by the time I got to my senior year I couldn’t afford a

to my senior year I couldn’t afford a

to my senior year I couldn’t afford a place to stay so I slept in the back of

place to stay so I slept in the back of

place to stay so I slept in the back of my car so I could stay in school and it

my car so I could stay in school and it

my car so I could stay in school and it got me thinking why does the quick

got me thinking why does the quick

got me thinking why does the quick clicker still not work

clicker still not work

clicker still not work it’s gonna be the theme of the TED talk

it’s gonna be the theme of the TED talk

it’s gonna be the theme of the TED talk just kidding it got me thinking

just kidding it got me thinking

just kidding it got me thinking one finances are really tough and two I

one finances are really tough and two I

one finances are really tough and two I considered myself lucky while I was

considered myself lucky while I was

considered myself lucky while I was still in school the economy was

still in school the economy was

still in school the economy was collapsing around us and what we now

collapsing around us and what we now

collapsing around us and what we now know was a Great Recession people were

know was a Great Recession people were

know was a Great Recession people were losing their jobs they were losing their

losing their jobs they were losing their

losing their jobs they were losing their homes retirement accounts built over

homes retirement accounts built over

homes retirement accounts built over decades were shrinking and savings

decades were shrinking and savings

decades were shrinking and savings accounts were vanishing I really started

accounts were vanishing I really started

accounts were vanishing I really started to think about it and my question was

to think about it and my question was

to think about it and my question was you know why do we not equip people with

you know why do we not equip people with

you know why do we not equip people with the ability to learn about personal

the ability to learn about personal

the ability to learn about personal finances why do we not equip people to

finances why do we not equip people to

finances why do we not equip people to adapt and change to the economy which

adapt and change to the economy which

adapt and change to the economy which shifts all the time in school we teach

shifts all the time in school we teach

shifts all the time in school we teach the chambers of the heart and yes

the chambers of the heart and yes

the chambers of the heart and yes biology is important we spend a great

biology is important we spend a great

biology is important we spend a great deal of time talking about chemistry

deal of time talking about chemistry

deal of time talking about chemistry reading Shakespeare and learning world

reading Shakespeare and learning world

reading Shakespeare and learning world history as we should but if these are

history as we should but if these are

history as we should but if these are deemed of vital importance would it not

deemed of vital importance would it not

deemed of vital importance would it not stand to reason that a subject that is

stand to reason that a subject that is

stand to reason that a subject that is as ubiquitous as it is essential is not

as ubiquitous as it is essential is not

as ubiquitous as it is essential is not worth teaching to the average American

worth teaching to the average American

worth teaching to the average American has eight thousand dollars in credit

has eight thousand dollars in credit

has eight thousand dollars in credit card debt which costs over a thousand

card debt which costs over a thousand

card debt which costs over a thousand dollars in interest each year just have

dollars in interest each year just have

dollars in interest each year just have a piece of plastic in their wallet when

a piece of plastic in their wallet when

a piece of plastic in their wallet when I graduated our commencement speaker

I graduated our commencement speaker

I graduated our commencement speaker President Obama delivered a resounding

President Obama delivered a resounding

President Obama delivered a resounding message of hope which is now so absent

message of hope which is now so absent

message of hope which is now so absent in her country

but he really did he delivered a message

but he really did he delivered a message of hope and while it was inspiring I was

of hope and while it was inspiring I was

of hope and while it was inspiring I was sitting there acutely aware of the fact

sitting there acutely aware of the fact

sitting there acutely aware of the fact that I had four thousand dollars in

that I had four thousand dollars in

that I had four thousand dollars in credit card debt from buying both

credit card debt from buying both

credit card debt from buying both textbooks and beer throughout college

textbooks and beer throughout college

textbooks and beer throughout college and I promise I promise it was mostly

and I promise I promise it was mostly

and I promise I promise it was mostly textbooks lest we think this is a

textbooks lest we think this is a

textbooks lest we think this is a millennial issue with student loan debt

millennial issue with student loan debt

millennial issue with student loan debt topping a trillion dollars financial

topping a trillion dollars financial

topping a trillion dollars financial instability is hurting all Americans

instability is hurting all Americans

instability is hurting all Americans with 76% of us well there’s a actual

with 76% of us well there’s a actual

with 76% of us well there’s a actual slide with 76% of us living paycheck to

slide with 76% of us living paycheck to

slide with 76% of us living paycheck to paycheck and 85% of people admitting

paycheck and 85% of people admitting

paycheck and 85% of people admitting that they’re financially stressed

that they’re financially stressed

that they’re financially stressed anxious and concerned we’ve got a pretty

anxious and concerned we’ve got a pretty

anxious and concerned we’ve got a pretty big issue and yes

big issue and yes

big issue and yes ouch it does hurt after college I did

ouch it does hurt after college I did

ouch it does hurt after college I did AmeriCorps and I worked at a nonprofit

AmeriCorps and I worked at a nonprofit

AmeriCorps and I worked at a nonprofit that helped low income individuals start

that helped low income individuals start

that helped low income individuals start businesses and while we were teaching

businesses and while we were teaching

businesses and while we were teaching business courses I quickly realized that

business courses I quickly realized that

business courses I quickly realized that they needed personal finances first

they needed personal finances first

they needed personal finances first since this was foundational to business

since this was foundational to business

since this was foundational to business success and once we started teaching the

success and once we started teaching the

success and once we started teaching the personal finance courses it was like

personal finance courses it was like

personal finance courses it was like opening the floodgates people loved

opening the floodgates people loved

opening the floodgates people loved being able to ask and get their

being able to ask and get their

being able to ask and get their questions answered some of which they

questions answered some of which they

questions answered some of which they had for years Wow after that I worked at

had for years Wow after that I worked at

had for years Wow after that I worked at Google with some of the most brilliant

Google with some of the most brilliant

Google with some of the most brilliant people I’ve ever met and what was truly

people I’ve ever met and what was truly

people I’ve ever met and what was truly mind-blowing was that in AmeriCorps the

mind-blowing was that in AmeriCorps the

mind-blowing was that in AmeriCorps the people’s questions were the exact same

people’s questions were the exact same

people’s questions were the exact same as the people who were getting 4.0 at

as the people who were getting 4.0 at

as the people who were getting 4.0 at places like Stanford Harvard and the

places like Stanford Harvard and the

places like Stanford Harvard and the best universities around the world

best universities around the world

best universities around the world including obviously the University of

including obviously the University of

including obviously the University of Michigan the bottom line is this that it

Michigan the bottom line is this that it

Michigan the bottom line is this that it doesn’t matter where you’re at on the

doesn’t matter where you’re at on the

doesn’t matter where you’re at on the socio-economic spectrum whether you’re

socio-economic spectrum whether you’re

socio-economic spectrum whether you’re black white low-income high income no

black white low-income high income no

black white low-income high income no matter who you are

matter who you are

matter who you are everyone wants to know am i doing it

everyone wants to know am i doing it

everyone wants to know am i doing it right

right

right so after all that I’ve experienced and

so after all that I’ve experienced and

so after all that I’ve experienced and gone through I decided to leave Google

gone through I decided to leave Google

gone through I decided to leave Google and start a company that was dedicated

and start a company that was dedicated

and start a company that was dedicated to helping people improve their

to helping people improve their

to helping people improve their financial health and wellness so that

financial health and wellness so that

financial health and wellness so that they could reach their financial

they could reach their financial

they could reach their financial financial goals and dreams at this point

financial goals and dreams at this point

financial goals and dreams at this point I’ve worked with thousands of

I’ve worked with thousands of

I’ve worked with thousands of individuals companies and organizations

individuals companies and organizations

individuals companies and organizations across the country

across the country

across the country and tonight I want to share an idea with

and tonight I want to share an idea with

and tonight I want to share an idea with you that I think can reshape the way we

you that I think can reshape the way we

you that I think can reshape the way we approach personal finances in America

approach personal finances in America

approach personal finances in America one that will make our country more

one that will make our country more

one that will make our country more equitable and hopefully and just maybe

equitable and hopefully and just maybe

equitable and hopefully and just maybe make people a little less stressed

make people a little less stressed

make people a little less stressed it’s called financial justice and

it’s called financial justice and

it’s called financial justice and financial justice is the equal and fair

financial justice is the equal and fair

financial justice is the equal and fair ability for all individuals in society

ability for all individuals in society

ability for all individuals in society to pursue a financially independent

to pursue a financially independent

to pursue a financially independent secure and healthy life we’re the

secure and healthy life we’re the

secure and healthy life we’re the richest country in the world and nearly

richest country in the world and nearly

richest country in the world and nearly 70 percent of us have little mini

70 percent of us have little mini

70 percent of us have little mini supercomputers tucked into our pockets

supercomputers tucked into our pockets

supercomputers tucked into our pockets and yet we have a long way to go to weed

and yet we have a long way to go to weed

and yet we have a long way to go to weed out the financial injustice that

out the financial injustice that

out the financial injustice that cripples our security and health maybe

cripples our security and health maybe

cripples our security and health maybe somebody will magically come from the

somebody will magically come from the

somebody will magically come from the back and give me a new clicker but until

back and give me a new clicker but until

back and give me a new clicker but until then we’ll talk about the three keys to

then we’ll talk about the three keys to

then we’ll talk about the three keys to increasing the level of financial

increasing the level of financial

increasing the level of financial justice in our country

justice in our country

justice in our country number one information we’ve got a major

number one information we’ve got a major

number one information we’ve got a major information issue that really needs to

information issue that really needs to

information issue that really needs to be addressed let me show you what I mean

you should be

you should be into savings every month as much as you

into savings every month as much as you

into savings every month as much as you can

can

can 10% of your paycheck right there’s only

10% of your paycheck right there’s only

10% of your paycheck right there’s only 20% of every check I thought was more

20% of every check I thought was more

20% of every check I thought was more like 10

like 10

like 10 what’s 10 I think it’s 10 percent yeah

what’s 10 I think it’s 10 percent yeah

what’s 10 I think it’s 10 percent yeah what’s a FICO score it stands for

what’s a FICO score it stands for

what’s a FICO score it stands for federal Isaac company financial I don’t

federal Isaac company financial I don’t

federal Isaac company financial I don’t actually remember I don’t know that’s it

actually remember I don’t know that’s it

actually remember I don’t know that’s it yeah it gets me every time they’re there

yeah it gets me every time they’re there

yeah it gets me every time they’re there chuckles and they’re nervous laughs

chuckles and they’re nervous laughs

chuckles and they’re nervous laughs barely concealed the fact that they just

barely concealed the fact that they just

barely concealed the fact that they just realized they don’t know something

realized they don’t know something

realized they don’t know something really important right when we don’t

really important right when we don’t

really important right when we don’t have good information or we have too

have good information or we have too

have good information or we have too much of it that isn’t easily digestible

much of it that isn’t easily digestible

much of it that isn’t easily digestible it becomes way harder to make good

it becomes way harder to make good

it becomes way harder to make good decisions

decisions

decisions I’ve had people break down in tears in

I’ve had people break down in tears in

I’ve had people break down in tears in front of me because of their financial

front of me because of their financial

front of me because of their financial concerns and after 30 minutes of just a

concerns and after 30 minutes of just a

concerns and after 30 minutes of just a couple of good pieces of information

couple of good pieces of information

couple of good pieces of information they’re able to walk away empowered

they’re able to walk away empowered

they’re able to walk away empowered educated and able to act good

educated and able to act good

educated and able to act good information is powerful and it is truly

information is powerful and it is truly

information is powerful and it is truly a key to raising our level of financial

a key to raising our level of financial

a key to raising our level of financial justice in our country

justice in our country

justice in our country number two financial equality we have to

number two financial equality we have to

number two financial equality we have to work towards a greater sense of equality

work towards a greater sense of equality

work towards a greater sense of equality in our country by a quick show of hands

in our country by a quick show of hands

in our country by a quick show of hands how many of you have heard of the wage

how many of you have heard of the wage

how many of you have heard of the wage gap pretty much everyone here the wage

gap pretty much everyone here the wage

gap pretty much everyone here the wage gap results in women making five hundred

gap results in women making five hundred

gap results in women making five hundred thousand dollars less than men over the

thousand dollars less than men over the

thousand dollars less than men over the course of their lifetimes and it’s even

course of their lifetimes and it’s even

course of their lifetimes and it’s even more drastic for minorities now here’s

more drastic for minorities now here’s

more drastic for minorities now here’s something you might not have heard of

something you might not have heard of

something you might not have heard of that’s lurking right beneath the surface

that’s lurking right beneath the surface

that’s lurking right beneath the surface I call it the expense gap the expense

I call it the expense gap the expense

I call it the expense gap the expense gap is the difference in expenses that

gap is the difference in expenses that

gap is the difference in expenses that one group faces compared to another and

one group faces compared to another and

one group faces compared to another and while there are many examples out there

while there are many examples out there

while there are many examples out there let’s again think about men and women

let’s again think about men and women

let’s again think about men and women women have to buy feminine hygiene

women have to buy feminine hygiene

women have to buy feminine hygiene products like tampons over the in

products like tampons over the in

products like tampons over the in decades for their lives right

and if the couple of people that did not

and if the couple of people that did not snap if you’re a little squeamish

snap if you’re a little squeamish

snap if you’re a little squeamish because I just said tampons wait until

because I just said tampons wait until

because I just said tampons wait until you hear this I’ve actually calculated

you hear this I’ve actually calculated

you hear this I’ve actually calculated that the cost of tampons over the course

that the cost of tampons over the course

that the cost of tampons over the course of a woman’s lifetime will add up to

of a woman’s lifetime will add up to

of a woman’s lifetime will add up to another eighty thousand three hundred

another eighty thousand three hundred

another eighty thousand three hundred and ninety one dollars now it now adds

and ninety one dollars now it now adds

and ninety one dollars now it now adds up to six hundred thousand dollars in

up to six hundred thousand dollars in

up to six hundred thousand dollars in lifetime difference that women are set

lifetime difference that women are set

lifetime difference that women are set back compared to men and hopefully by

back compared to men and hopefully by

back compared to men and hopefully by uncovering these areas of inequality we

uncovering these areas of inequality we

uncovering these areas of inequality we can start to work towards better

can start to work towards better

can start to work towards better solutions key number three transparency

solutions key number three transparency

solutions key number three transparency and access we have to increase the

and access we have to increase the

and access we have to increase the amount of transparency and access in the

amount of transparency and access in the

amount of transparency and access in the financial arena so people don’t continue

financial arena so people don’t continue

financial arena so people don’t continue to get exploited by financial companies

to get exploited by financial companies

to get exploited by financial companies I’ll share a quick story with you I’ll

I’ll share a quick story with you I’ll

I’ll share a quick story with you I’ll share a longer story with you

share a longer story with you

share a longer story with you Kylie is 35 years old and she’s got a

Kylie is 35 years old and she’s got a

Kylie is 35 years old and she’s got a great financial foundation already she’s

great financial foundation already she’s

great financial foundation already she’s got no debt she’s got a couple of

got no debt she’s got a couple of

got no debt she’s got a couple of fantastic kids and she’s well on her way

fantastic kids and she’s well on her way

fantastic kids and she’s well on her way to retirement but when we looked at her

to retirement but when we looked at her

to retirement but when we looked at her retirement account we realized as she

retirement account we realized as she

retirement account we realized as she was getting charged a ridiculously high

was getting charged a ridiculously high

was getting charged a ridiculously high fee that was going to cost her over ten

fee that was going to cost her over ten

fee that was going to cost her over ten thousand dollars throughout her life now

thousand dollars throughout her life now

thousand dollars throughout her life now fortunately we were able to make a

fortunately we were able to make a

fortunately we were able to make a couple of changes real quickly and so

couple of changes real quickly and so

couple of changes real quickly and so she was able to avoid this but even the

she was able to avoid this but even the

she was able to avoid this but even the 1% fee which sounds small but is really

1% fee which sounds small but is really

1% fee which sounds small but is really high compared to what else is out there

high compared to what else is out there

high compared to what else is out there can add up to a lifetime difference in

can add up to a lifetime difference in

can add up to a lifetime difference in three hundred thousand dollars in

three hundred thousand dollars in

three hundred thousand dollars in lifetime lost wealth let’s do another

lifetime lost wealth let’s do another

lifetime lost wealth let’s do another quick poll how many of you have heard of

quick poll how many of you have heard of

quick poll how many of you have heard of the term food desert alright we got a

the term food desert alright we got a

the term food desert alright we got a pretty enlightened crowd here

pretty enlightened crowd here

pretty enlightened crowd here nice work food deserts are places all

nice work food deserts are places all

nice work food deserts are places all over America that both urban and rural

over America that both urban and rural

over America that both urban and rural where it’s difficult to access

where it’s difficult to access

where it’s difficult to access high-quality food there are also

high-quality food there are also

high-quality food there are also financial deserts all around us that

financial deserts all around us that

financial deserts all around us that nearly overlap on top of food deserts

nearly overlap on top of food deserts

nearly overlap on top of food deserts and what I mean by this is where you

and what I mean by this is where you

and what I mean by this is where you find the Whole Foods you’re gonna find

find the Whole Foods you’re gonna find

find the Whole Foods you’re gonna find the bank of

the bank of

the bank of Ericka’s in the JPMorgan’s and where you

Ericka’s in the JPMorgan’s and where you

Ericka’s in the JPMorgan’s and where you find the corner store selling the sugary

find the corner store selling the sugary

find the corner store selling the sugary food and drink is where you’re going to

food and drink is where you’re going to

food and drink is where you’re going to find the predatory payday lenders and

find the predatory payday lenders and

find the predatory payday lenders and check cashers that are waiting to

check cashers that are waiting to

check cashers that are waiting to exploit the next people that walk

exploit the next people that walk

exploit the next people that walk through their doors this lack of access

through their doors this lack of access

through their doors this lack of access continues to perpetuate the level of

continues to perpetuate the level of

continues to perpetuate the level of financial injustice in our country so

financial injustice in our country so

financial injustice in our country so the big question is what can we do about

the big question is what can we do about

the big question is what can we do about it and the obvious answer is we play

it and the obvious answer is we play

it and the obvious answer is we play soccer when I was growing up I was the

soccer when I was growing up I was the

soccer when I was growing up I was the goalie and at one point I had a really

goalie and at one point I had a really

goalie and at one point I had a really cool t-shirt it said last line of

cool t-shirt it said last line of

cool t-shirt it said last line of defense first line of offense and while

defense first line of offense and while

defense first line of offense and while this mindset served me well on the field

this mindset served me well on the field

this mindset served me well on the field I think it’s the analogy that can help

I think it’s the analogy that can help

I think it’s the analogy that can help us move forward financially so let’s

us move forward financially so let’s

us move forward financially so let’s look first at offense we have to

look first at offense we have to

look first at offense we have to proactively seek information we can’t

proactively seek information we can’t

proactively seek information we can’t sit back on our heels and let the world

sit back on our heels and let the world

sit back on our heels and let the world happen to us we have to look forward and

happen to us we have to look forward and

happen to us we have to look forward and I would challenge you to go home tonight

I would challenge you to go home tonight

I would challenge you to go home tonight and start to identify a couple of goals

and start to identify a couple of goals

and start to identify a couple of goals that seem important to you and narrow it

that seem important to you and narrow it

that seem important to you and narrow it down to just one and I want you to

down to just one and I want you to

down to just one and I want you to develop a game plan and a strategy on

develop a game plan and a strategy on

develop a game plan and a strategy on how you think you’re going to get there

how you think you’re going to get there

how you think you’re going to get there and it can take months years and even

and it can take months years and even

and it can take months years and even decades to reach various financial

decades to reach various financial

decades to reach various financial milestones but by starting now and being

milestones but by starting now and being

milestones but by starting now and being intentional and playing offense you can

intentional and playing offense you can

intentional and playing offense you can start to score one financial goal at a

start to score one financial goal at a

start to score one financial goal at a time defensively we have to be defensive

time defensively we have to be defensive

time defensively we have to be defensive consumers the financial the financial

consumers the financial the financial

consumers the financial the financial industry is trying to score goals on you

industry is trying to score goals on you

industry is trying to score goals on you by getting you to sign up for and buy

by getting you to sign up for and buy

by getting you to sign up for and buy their stuff so how do we play defense we

their stuff so how do we play defense we

their stuff so how do we play defense we ask questions we ask why when I was a

ask questions we ask why when I was a

ask questions we ask why when I was a middle school math teacher on the west

middle school math teacher on the west

middle school math teacher on the west side of Chicago and my students would

side of Chicago and my students would

side of Chicago and my students would give me an answer I would ask them why

give me an answer I would ask them why

give me an answer I would ask them why and then they would give me another

and then they would give me another

and then they would give me another answer and I would ask them why over and

answer and I would ask them why over and

answer and I would ask them why over and over again until they would throw their

over again until they would throw their

over again until they would throw their hands up and say ok we get it keep

hands up and say ok we get it keep

hands up and say ok we get it keep asking why

well why did the screen go blank that’s

well why did the screen go blank that’s the question so in in sort of conclusion

the question so in in sort of conclusion

the question so in in sort of conclusion by taking a stand both defensively and

by taking a stand both defensively and

by taking a stand both defensively and offensively I believe that we can become

offensively I believe that we can become

offensively I believe that we can become more financially healthy both

more financially healthy both

more financially healthy both individually and as a country and by

individually and as a country and by

individually and as a country and by focusing on these three keys information

focusing on these three keys information

focusing on these three keys information equality and transparency I am confident

equality and transparency I am confident

equality and transparency I am confident that we can improve we’ve got a

that we can improve we’ve got a

that we can improve we’ve got a multi-million multi trillion dollar

multi-million multi trillion dollar

multi-million multi trillion dollar opportunity to take a stand for

opportunity to take a stand for

opportunity to take a stand for financial justice that makes our country

financial justice that makes our country

financial justice that makes our country more financially healthy less stressed

more financially healthy less stressed

more financially healthy less stressed and I think it can improve the lives of

and I think it can improve the lives of

and I think it can improve the lives of all Americans but if we take a stand for

all Americans but if we take a stand for

all Americans but if we take a stand for nothing then I think we will fall for

nothing then I think we will fall for

nothing then I think we will fall for everything

everything

everything thank you

thank you

thank you [Applause]

you

you [Applause]

”

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