I would like very much to start with a
question that I asked myself many years ago and
I would very much like to share cells
that question is who depends on
who depends I would like very much that
you asked the same question of
who do you depend on as he had
you say this one was very small this my
shared mom and messi shared
many stories and one of them was that
when I was young I had a boyfriend and
this boyfriend broke his heart and I
he said after much praying and suffering that
his conclusion was he told me ‘mommy good
he said lately they did not give me birth
accompanied and one alone and moa morito
the uaw very well and that’s where I gave
tell the example of mother who had
this one and where did my strength come from and
and my attitude towards life not to take
decisions in my career and in my life
professional
this and that led him to that when he had
16 years
he made the decision to move to
phoenix arizona to finish the
high school in the united states and to
be able to enter university and study
music and I remember that when I entered
the music school I realized that
I looked for the music was not what I
I imagined I imagined there would be this
meeting circle where he takes to touch
the guitar and we’re going to look at our
inside and and less good signs
closed the stage coasts and all the
things that we imagine
it was not that there is a finger for each key
piano
there is a way to sit down to touch the
classic guitar
the draw looks like algebra and I did not understand
absolutely nothing and literally not
I understood nothing because I was testing
everything but song music history
so he decided to leave school and
learn to play
I used to buy this piano for 20
dollars and I started playing yamaha and yy
I learned only one thing leads to the other and
I started a band with the guys and
We spent three years playing in Phoenix
arizona locally was going well but
we were an alternative band is
bilingual I did not feel like I was
really exposing what I was
then after feeling a lot
confusion
this much depression anxiety panic
because all my friends in tecate me
they said that the American dream
the dollars and all the success that come
with the United States but I did not feel
happy so one day after
look for answers everywhere by
first and last time
I open the bible and as it went through all
Genesis is a phrase that
it impacted me a lot and this phrase
He said what you want the whole world for
if you do not have yourself and that’s where
I said ok made a decided decision
give away everything he had gathered in
six years my car my furniture me my
secretary work in the macys store
they pay me very well done and I left it
everything to return to tecate and everyone
they said why you’re leaving because
you go back to tecate tecate there’s nothing
apart if you do not make music here what
you are going to make music and the part that
they won dollars but I did not feel
happy I was very sad
back to tecate like a failed
because all my uncles and all their family
believe that she is a failure
but that’s where I feel and I think
the failure is to invest all the time in
something that you do not like to do something that you do not
emotional excites you and dreams
it will take time to build but six
years of my life were too much for a
I did not dream that it was not mine, so being
in tecate
if it made me very sad this but at the same time
because of course I was returning home from my
dads with the last super check
poor
I was not independent anymore and I started
as to live otherwise not then
for me the failure is to dedicate myself to something
that does not make me happy and I knew that very
inside me even though I was at home
from my parents there was something that
I kept and signed because it was my
decision was independent of that is ,
I was part of his independence that I
I had a tecate although it was a
unsuccessful and hence this is where I’m going to
my vocation because I return to tecate
because I have a vocation and this
occasion for me is something inside
you excites you drives you do not know
where it comes but there it is and it tells you
that it’s more correct that that ‘s
for you and and the music that has been for
me from tiny
I remember that there was always music in my
home all the time there were things sounding
I remember that at some point my childhood
I did a homework assignment and they gave me 20 pesos and I did not
I went to the tianguis and I bought a job
of shakira pirate pardon chaquira te
I love but I had no money and I remember that
I put him to work, one thing to do and one thing
what I discovered was that there was a verse
I chorus a verse a break moment there
silence and then see an end to the
music had music secrets
had magic had depth not
they were only the images that I
I watched on TV
there was much more to it and that I
I fall in love and and the music has always
accompanied as art also as
he was five years old he suffered an abuse
sexual
and at that age and at that time because no
there was this culture of vega psychologist
then my mom what she did was
get into declamation singing classes
of drawing and that’s where I started
understand myself and I started to take refuge
and solve me in art and I started
understand everything that I had inside and
find that inner peace you sought
all my life
the art has been I escaped 1,000
milisievert
my freedom my liberation then that
today with that this is the occasion
Hold firm
when I go on an international tour and
I have to pay 200 thousand pesos of
luggage
that vocation is the anchor that keeps
sign when I’m on a red carpet
and ten interviewees and in three guys
who are going to interview do not want me
interview me
in interview the tall pretty girl is
Fashion
that vocation is the one that keeps here
when I get my social network are today in
day and I want to see what my fans think
and they are happy with what I give them and
they say he did the same as all of them
have an identity that seems to have fled
when she sang I am a fat
that vocation is the anchor they maintain
here and that at the time I was in
tecate made me creative
then I started at this time the
record of 2009 then there was this
page called my space and all
we started uploading our songs
there and it was like bao
we all belong and there was movement
Latin American in fact many
independent artists of torreblanca
young and sexy gp sol pereyra ulises
hadjis all kinds of artists
independent are starting to arrive
Offers from making a record with natalia
lafourcade until going out in a series of
TV
I’m your fan my music they wanted to put
the series then was where I started to
realize that everything that is
functioning the development and
opportunity that I had to grow
then when these labels arrive
is when they get very interesting
the master as Achilles explained the
masters is the songs that you create
in shorts crying for your ex
and then gravel it and say that here
is my record and show it to all
world is sixth masters
if you go with the classic label
they tell you to let them go to
work with you I believe in your project
I will invest in you your signature of this
contract with me
give me your songs now they are mine and of
everything I’m going to put up in the soup
you’re going to be everywhere and I’m going to
promote I’ll put you everywhere
of 100% and generate profits
you are going to earn 8 percent and that 8%
It’s going to serve you so it seems to me
return everything I invested before that is
in a scenario approximately
that is going well, that is, not all
we all have a contract but it’s what
classic as an independent artist yo
I have 100 percent I decide how
distribute it on the classical left
in shows, I Galician
they will carry 45 percent of my
performance
I take 75 percent after
management and booking and a history
classic authorial
50 percent of my songs that I
I created in my pants crying for my ex
and as independent this one
I take 100 percent then
how they see the percentages are very
different
neither one is better than another only that to
me it’s more congruent to look a little bit
more than what it cost me
emotionally
then the everyday life of an artist
independent is complex is very
many people ask me how I
do you do how do I work
informing me by taking me taking courses
of businesswoman taking networking courses
social is taking courses of
makeup to make up myself in my
chair and see everything all right but it’s also
get together with my counters every two
weeks to be paid my computer
of work interviewing people who are going
with me on the tour propose strategies
to be able to take my simple choose my
singles and choose everything I do with
My project
because they are my emotions and it’s my
project and if I’m taking care of myself
I’m ordering just like someone
that puts a coffee or a restaurant or
for a bookstore only that is not
very glamorous that an artist is
responsible for their projects because
end of the day everything that I earn what
I do not invest in what I believe
my vision in my ambition in my desire
to get ahead and I think that as
mexican
I am moved by the power of example and
power of word to be able to do that
because when I was 10 years old and
I watched julieta venegas ely war and
said I want to be like them they are already
like me and that’s why it’s important to me
that daily life of being working
all the time I have different equipment
in my office there is not a team of
marketing that helps me promote my
strategies there is a management team
in the united states in mexico and
South America there is a team and a stamp
independent record that the
profit is completely different
this is a community manager that
help create this content for me
social networks
also highlights the tour there is a team
of administration there is a lawyer who
check all contracts an assistant
staff that helps me day by day
every day to check all my
tasks and the creative part the musicians
the production studio is styling
of my image or of my photos of my
concept of my videos and everything
that happens through me nothing is done without the
approval nothing because I have very clear
that I want people to know exactly
what I want to send for me is not
it’s about money if it’s not about joining
to people in such a divided society
rather my daughter because we all
classifies in different areas they put us
in different places according how
you dress up who you are as
you work and I do not like that I
I want to unite people then the
independence for me has been and is a
way of life is a way of life
I do not say that at some point I’m not going to
accept that someone come to help me
if you want to do team work and
if you want
but independence allows me
get out of my comfort zone and
risk taking my own risks and
my battles and my achievements but give me
account for the survival capacity that
I have and the creativity that I have as
businesswoman woman as an artist as a woman
as a Mexican opens up a universe
awesome and that motivates me inspires me
It thrills me a lot because what a great
opportunity
then I go back to do the same
ask you who the
people who depend on the past
there are people who depend on their fears
people who depend on their parents
and there are people who depend on what the
other people say about themselves but I
carla morrison I depend on me
Thank you
[Applause]
”
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