[Music] my name is Camila today we’re talking
my name is Camila today we’re talking
my name is Camila today we’re talking about lightbulb moments moments when
about lightbulb moments moments when
about lightbulb moments moments when great ideas are born to me great ideas
great ideas are born to me great ideas
great ideas are born to me great ideas are just like hatchlings baby sea
are just like hatchlings baby sea
are just like hatchlings baby sea turtles claw crawling their way out of
turtles claw crawling their way out of
turtles claw crawling their way out of the nest
the nest
the nest making their way to the water some
making their way to the water some
making their way to the water some experts say that only one in a thousand
experts say that only one in a thousand
experts say that only one in a thousand will survive to adulthood
will survive to adulthood
will survive to adulthood from the moment they leave the nest they
from the moment they leave the nest they
from the moment they leave the nest they are in constant dangers they face all
are in constant dangers they face all
are in constant dangers they face all kinds of obstacles birds fish raccoons
kinds of obstacles birds fish raccoons
kinds of obstacles birds fish raccoons and even footprints that sounds to me
and even footprints that sounds to me
and even footprints that sounds to me like the context of great ideas for the
like the context of great ideas for the
like the context of great ideas for the past 20 years I’ve been working with
past 20 years I’ve been working with
past 20 years I’ve been working with large multinational corporate
large multinational corporate
large multinational corporate organizations as well as nonprofit
organizations as well as nonprofit
organizations as well as nonprofit organizations and startups in developing
organizations and startups in developing
organizations and startups in developing and growing their business as the
and growing their business as the
and growing their business as the strategies I collaborate I collaborate
strategies I collaborate I collaborate
strategies I collaborate I collaborate with business leaders in the finest
with business leaders in the finest
with business leaders in the finest strategies for the future strategies
strategies for the future strategies
strategies for the future strategies that will enable them to successfully
that will enable them to successfully
that will enable them to successfully achieve their business goals in my daily
achieve their business goals in my daily
achieve their business goals in my daily work I see many great ideas are being
work I see many great ideas are being
work I see many great ideas are being born as business leader usually work
born as business leader usually work
born as business leader usually work hard to make things happen yet only a
hard to make things happen yet only a
hard to make things happen yet only a fraction of the ideas are being put into
fraction of the ideas are being put into
fraction of the ideas are being put into practice just imagine if we could learn
practice just imagine if we could learn
practice just imagine if we could learn how to create the conditions for great
how to create the conditions for great
how to create the conditions for great ideas to succeed if we can increase the
ideas to succeed if we can increase the
ideas to succeed if we can increase the survival rate from great ideas to enter
survival rate from great ideas to enter
survival rate from great ideas to enter adulthood when talking to business
adulthood when talking to business
adulthood when talking to business leaders they say the rules of the game
leaders they say the rules of the game
leaders they say the rules of the game have changed from a word that was
have changed from a word that was
have changed from a word that was predictable in which they could plan and
predictable in which they could plan and
predictable in which they could plan and manage their ideas we’ve seen over the
manage their ideas we’ve seen over the
manage their ideas we’ve seen over the recent years a tremendous increase in
recent years a tremendous increase in
recent years a tremendous increase in intensity complexity and velocity at all
intensity complexity and velocity at all
intensity complexity and velocity at all levels companies are confronted with
levels companies are confronted with
levels companies are confronted with more uncertainty and complexity than
more uncertainty and complexity than
more uncertainty and complexity than ever
ever
ever the question is no longer why companies
the question is no longer why companies
the question is no longer why companies need to transform as this is completely
need to transform as this is completely
need to transform as this is completely clear the question is no how all that
clear the question is no how all that
clear the question is no how all that matters is how how to create the change
matters is how how to create the change
matters is how how to create the change how to flip the coin and
how to flip the coin and
how to flip the coin and how to create conditions for great ideas
how to create conditions for great ideas
how to create conditions for great ideas to succeed but here it is I don’t think
to succeed but here it is I don’t think
to succeed but here it is I don’t think that the rules of the game have changed
that the rules of the game have changed
that the rules of the game have changed I think that the game itself has changed
I think that the game itself has changed
I think that the game itself has changed I think we’re moving from playing
I think we’re moving from playing
I think we’re moving from playing monopoly they’re playing pictionary the
monopoly they’re playing pictionary the
monopoly they’re playing pictionary the old game was about managing resources
old game was about managing resources
old game was about managing resources and squeezing the competition and
and squeezing the competition and
and squeezing the competition and getting rich along the way the new game
getting rich along the way the new game
getting rich along the way the new game is all about ideas and how to craft and
is all about ideas and how to craft and
is all about ideas and how to craft and create the right conditions for great
create the right conditions for great
create the right conditions for great ideas to succeed
ideas to succeed
ideas to succeed it’s about crafting the process to what
it’s about crafting the process to what
it’s about crafting the process to what success and interacting with the arena
success and interacting with the arena
success and interacting with the arena and the context as you go along and that
and the context as you go along and that
and the context as you go along and that is a completely different game so let’s
is a completely different game so let’s
is a completely different game so let’s have a look at the different games in
have a look at the different games in
have a look at the different games in the old game there is a game board and a
the old game there is a game board and a
the old game there is a game board and a clear set of rules you can overlook and
clear set of rules you can overlook and
clear set of rules you can overlook and watch every single step what’s happening
watch every single step what’s happening
watch every single step what’s happening you know the feeling when someone is
you know the feeling when someone is
you know the feeling when someone is sort of winning the game or losing in
sort of winning the game or losing in
sort of winning the game or losing in the new game there is only a blank sheet
the new game there is only a blank sheet
the new game there is only a blank sheet of paper
of paper
of paper there is no start there is no finish you
there is no start there is no finish you
there is no start there is no finish you cannot overlook and watch every single
cannot overlook and watch every single
cannot overlook and watch every single move the game is played everywhere in
move the game is played everywhere in
move the game is played everywhere in real-time at 360 degrees everything is
real-time at 360 degrees everything is
real-time at 360 degrees everything is possible everything can happen anything
possible everything can happen anything
possible everything can happen anything can happen and so it does therefore in
can happen and so it does therefore in
can happen and so it does therefore in the new game you need to be focused you
the new game you need to be focused you
the new game you need to be focused you need to be resilient and you need to be
need to be resilient and you need to be
need to be resilient and you need to be aligned you need to be able to navigate
aligned you need to be able to navigate
aligned you need to be able to navigate in the new game as the new game is an
in the new game as the new game is an
in the new game as the new game is an integrated systems with all paths
integrated systems with all paths
integrated systems with all paths interacting with each other most
interacting with each other most
interacting with each other most business leader however I talked to they
business leader however I talked to they
business leader however I talked to they struggle with a new game they are not
struggle with a new game they are not
struggle with a new game they are not able to flip the coin they are not able
able to flip the coin they are not able
able to flip the coin they are not able to play the new game they are rather
to play the new game they are rather
to play the new game they are rather overwhelmed and inundated even though
overwhelmed and inundated even though
overwhelmed and inundated even though they had quite smart people on board
they had quite smart people on board
they had quite smart people on board they engage in time-consuming processes
they engage in time-consuming processes
they engage in time-consuming processes in which they define where they are and
in which they define where they are and
in which they define where they are and where they want to go to and then they
where they want to go to and then they
where they want to go to and then they translate this into a sort of planning
translate this into a sort of planning
translate this into a sort of planning machinery having a strategic plan having
machinery having a strategic plan having
machinery having a strategic plan having an operating plan and having an annual
an operating plan and having an annual
an operating plan and having an annual plan telling them what to do
plan telling them what to do
plan telling them what to do they set up a circus of project clans
they set up a circus of project clans
they set up a circus of project clans status updates and progress report and
status updates and progress report and
status updates and progress report and other instruments and managed
other instruments and managed
other instruments and managed performance and there is a frantic
performance and there is a frantic
performance and there is a frantic obsession to manage performance nowadays
obsession to manage performance nowadays
obsession to manage performance nowadays next to that companies are not assigned
next to that companies are not assigned
next to that companies are not assigned for the new game companies work in silos
for the new game companies work in silos
for the new game companies work in silos simply because the problem a performance
simply because the problem a performance
simply because the problem a performance management system is set up that way the
management system is set up that way the
management system is set up that way the process of realized ideas becomes
process of realized ideas becomes
process of realized ideas becomes polluted with politics bugs and slurry
polluted with politics bugs and slurry
polluted with politics bugs and slurry many companies losing the perspective to
many companies losing the perspective to
many companies losing the perspective to keep up let alone to stand up that is
keep up let alone to stand up that is
keep up let alone to stand up that is definitely not the fast lane for success
definitely not the fast lane for success
definitely not the fast lane for success in the new game anyone who wants to be
in the new game anyone who wants to be
in the new game anyone who wants to be successful in the new game they need to
successful in the new game they need to
successful in the new game they need to understand the nature of it let me share
understand the nature of it let me share
understand the nature of it let me share with you my personal ideas about the new
with you my personal ideas about the new
with you my personal ideas about the new game to master the new game you first
game to master the new game you first
game to master the new game you first need to know three dimensions first of
need to know three dimensions first of
need to know three dimensions first of all what is your idea about what is your
all what is your idea about what is your
all what is your idea about what is your focus what are you trying to achieve
focus what are you trying to achieve
focus what are you trying to achieve second oh sorry you need to be very
second oh sorry you need to be very
second oh sorry you need to be very clear on what you’re doing and where
clear on what you’re doing and where
clear on what you’re doing and where you’re going to and if you not have if
you’re going to and if you not have if
you’re going to and if you not have if you don’t have a crystal clear focus you
you don’t have a crystal clear focus you
you don’t have a crystal clear focus you will lose yourself the pace of change is
will lose yourself the pace of change is
will lose yourself the pace of change is spinning outside with a tremendous
spinning outside with a tremendous
spinning outside with a tremendous centrifugal power second what filters do
centrifugal power second what filters do
centrifugal power second what filters do you need to craft the process what
you need to craft the process what
you need to craft the process what disciplines are involved are they sharp
disciplines are involved are they sharp
disciplines are involved are they sharp enough in the new game you need to
enough in the new game you need to
enough in the new game you need to continuously interact with other people
continuously interact with other people
continuously interact with other people and other disciplines to create the next
and other disciplines to create the next
and other disciplines to create the next move
move
move you cannot play the new game alone you
you cannot play the new game alone you
you cannot play the new game alone you cannot leave it to one person or one
cannot leave it to one person or one
cannot leave it to one person or one discipline to craft the next move there
discipline to craft the next move there
discipline to craft the next move there is a huge need to act on the spot and to
is a huge need to act on the spot and to
is a huge need to act on the spot and to do it fast you need to attract and
do it fast you need to attract and
do it fast you need to attract and select the right filters you need to
select the right filters you need to
select the right filters you need to determine the relevant disciplines and
determine the relevant disciplines and
determine the relevant disciplines and get the best people in that field third
get the best people in that field third
get the best people in that field third you need to learn how to learn in the
you need to learn how to learn in the
you need to learn how to learn in the new game you need to be hyper aware any
new game you need to be hyper aware any
new game you need to be hyper aware any close contacts with everything around
close contacts with everything around
close contacts with everything around you continuous development is an ongoing
you continuous development is an ongoing
you continuous development is an ongoing theme in the new game and therefore you
theme in the new game and therefore you
theme in the new game and therefore you need to be learn a
need to be learn a
need to be learn a to learn and relearn and unlearn and you
to learn and relearn and unlearn and you
to learn and relearn and unlearn and you better be faster is the way it goes in
better be faster is the way it goes in
better be faster is the way it goes in the new game is as follows it’s the same
the new game is as follows it’s the same
the new game is as follows it’s the same kind of process where you need to
kind of process where you need to
kind of process where you need to realize IDs important elements are where
realize IDs important elements are where
realize IDs important elements are where you are where you going to and then you
you are where you going to and then you
you are where you going to and then you need to define the first three steps and
need to define the first three steps and
need to define the first three steps and the rest is not important at least for
the rest is not important at least for
the rest is not important at least for now and then you navigate in short
now and then you navigate in short
now and then you navigate in short cycles in phases two rules your go-to
cycles in phases two rules your go-to
cycles in phases two rules your go-to was realizing your ID and of course you
was realizing your ID and of course you
was realizing your ID and of course you need to keep the line as straight and as
need to keep the line as straight and as
need to keep the line as straight and as direct as possible so organize your
direct as possible so organize your
direct as possible so organize your filters you need to be able to act fast
filters you need to be able to act fast
filters you need to be able to act fast with your disciplines on a continuous
with your disciplines on a continuous
with your disciplines on a continuous basis to be able to learn unlearn and
basis to be able to learn unlearn and
basis to be able to learn unlearn and relearn so you need to get to dean
relearn so you need to get to dean
relearn so you need to get to dean together in a three four five eight
together in a three four five eight
together in a three four five eight rhythm three months four weeks five days
rhythm three months four weeks five days
rhythm three months four weeks five days eight hours continually unlined your
eight hours continually unlined your
eight hours continually unlined your team continuously align your team around
team continuously align your team around
team continuously align your team around a task to realize your ID just like
a task to realize your ID just like
a task to realize your ID just like Nancy Duarte says the future is not a
Nancy Duarte says the future is not a
Nancy Duarte says the future is not a place that you go to the future is a
place that you go to the future is a
place that you go to the future is a place that you get to create and if you
place that you get to create and if you
place that you get to create and if you learn how to create the conditions for
learn how to create the conditions for
learn how to create the conditions for great ideas to succeed some ideas even
great ideas to succeed some ideas even
great ideas to succeed some ideas even become 100 years old thank you very much
become 100 years old thank you very much
become 100 years old thank you very much [Applause]
[Applause]
[Applause] [Music]
”
Be First to Comment