Press "Enter" to skip to content

Context is Freedom | Amunga Eshuchi | TEDxRidgeways


yes I’m honored to be here it’s good to

yes I’m honored to be here it’s good to be asked to be on this red carpet my

be asked to be on this red carpet my

be asked to be on this red carpet my topic today is context is freedom

topic today is context is freedom

topic today is context is freedom basically we’re gonna talk about how we

basically we’re gonna talk about how we

basically we’re gonna talk about how we frame ourselves as Africans how we see

frame ourselves as Africans how we see

frame ourselves as Africans how we see ourselves as Africans omastar was a Star

ourselves as Africans omastar was a Star

ourselves as Africans omastar was a Star Trek fan I grew up watching Captain

Trek fan I grew up watching Captain

Trek fan I grew up watching Captain jean-luc Picard boldly going where no

jean-luc Picard boldly going where no

jean-luc Picard boldly going where no one has gone before

one has gone before

one has gone before and it was nice to see the opportunity

and it was nice to see the opportunity

and it was nice to see the opportunity of maybe as human beings being able to

of maybe as human beings being able to

of maybe as human beings being able to discover other worlds and discover other

discover other worlds and discover other

discover other worlds and discover other people so even as I grew older I began

people so even as I grew older I began

people so even as I grew older I began downloading as every kenyan does or

downloading as every kenyan does or

downloading as every kenyan does or buying episodes of the oldest a trek the

buying episodes of the oldest a trek the

buying episodes of the oldest a trek the Spock and Kirk generation so I was

Spock and Kirk generation so I was

Spock and Kirk generation so I was really happy when Netflix decided to

really happy when Netflix decided to

really happy when Netflix decided to reboot it and they now have a Star Trek

reboot it and they now have a Star Trek

reboot it and they now have a Star Trek reboot 2017 reboot that’s going on right

reboot 2017 reboot that’s going on right

reboot 2017 reboot that’s going on right now I’m an avid fan but my favorite line

now I’m an avid fan but my favorite line

now I’m an avid fan but my favorite line in that reboot is you chose to do the

in that reboot is you chose to do the

in that reboot is you chose to do the right thing above what was sanctioned

right thing above what was sanctioned

right thing above what was sanctioned that’s the kind of thinking that wins

that’s the kind of thinking that wins

that’s the kind of thinking that wins was the kind of thinking that I need

was the kind of thinking that I need

was the kind of thinking that I need next to me because universal law is for

next to me because universal law is for

next to me because universal law is for Lackey’s context is for kings when I was

Lackey’s context is for kings when I was

Lackey’s context is for kings when I was thinking of what I wanted to say I was

thinking of what I wanted to say I was

thinking of what I wanted to say I was watching Star Trek and I realized that’s

watching Star Trek and I realized that’s

watching Star Trek and I realized that’s exactly where my heart lies in that how

exactly where my heart lies in that how

exactly where my heart lies in that how do we frame ourselves it is good that

do we frame ourselves it is good that

do we frame ourselves it is good that content is king but what about context

content is king but what about context

content is king but what about context in 2014 the IMF came up with a workshop

in 2014 the IMF came up with a workshop

in 2014 the IMF came up with a workshop that they called Africa rising and ever

that they called Africa rising and ever

that they called Africa rising and ever since then Africa has been raising in

since then Africa has been raising in

since then Africa has been raising in every sphere in tech in agriculture in

every sphere in tech in agriculture in

every sphere in tech in agriculture in media production which are mean

media production which are mean

media production which are mean everything is Africa rising Africa

everything is Africa rising Africa

everything is Africa rising Africa rising the Dark Continent Hazari nations

rising the Dark Continent Hazari nations

rising the Dark Continent Hazari nations finally there’s a light shining on us to

finally there’s a light shining on us to

finally there’s a light shining on us to show what we are doing rather than what

show what we are doing rather than what

show what we are doing rather than what we are known for which is mostly

we are known for which is mostly

we are known for which is mostly corruption being a war disease

corruption being a war disease

corruption being a war disease but then I still don’t know if people

but then I still don’t know if people

but then I still don’t know if people are really thinking about it in the same

are really thinking about it in the same

are really thinking about it in the same value of context as a documentary and co

value of context as a documentary and co

value of context as a documentary and co and conservation photographer the key

and conservation photographer the key

and conservation photographer the key thing that I focus on and the people I

thing that I focus on and the people I

thing that I focus on and the people I work with focus on is being able to

work with focus on is being able to

work with focus on is being able to marry the right moment in time within

marry the right moment in time within

marry the right moment in time within it’s the right context as a result we’ve

it’s the right context as a result we’ve

it’s the right context as a result we’ve been able to put out content out there

been able to put out content out there

been able to put out content out there where people are proud of when they see

where people are proud of when they see

where people are proud of when they see Kenya when they see Africa because right

Kenya when they see Africa because right

Kenya when they see Africa because right now we are not just showing Africa in

now we are not just showing Africa in

now we are not just showing Africa in the right lights but also showing it

the right lights but also showing it

the right lights but also showing it within the right context yes we have

within the right context yes we have

within the right context yes we have disease yes we have death yes we have

disease yes we have death yes we have

disease yes we have death yes we have corruption but I don’t think it makes us

corruption but I don’t think it makes us

corruption but I don’t think it makes us any less proud of who we are instead of

any less proud of who we are instead of

any less proud of who we are instead of it being the either/or of some of the

it being the either/or of some of the

it being the either/or of some of the speakers here have said it is the end

speakers here have said it is the end

speakers here have said it is the end and so the reason I speak about context

and so the reason I speak about context

and so the reason I speak about context is because context frames content you

is because context frames content you

is because context frames content you cannot produce content by itself and the

cannot produce content by itself and the

cannot produce content by itself and the worst of itself be divorced of context

worst of itself be divorced of context

worst of itself be divorced of context and expect people to be able to

and expect people to be able to

and expect people to be able to understand what it is you’re saying I

understand what it is you’re saying I

understand what it is you’re saying I came across this the first time in 2007

came across this the first time in 2007

came across this the first time in 2007 I was shooting in Kibera right before

I was shooting in Kibera right before

I was shooting in Kibera right before the election the famous election

the election the famous election

the election the famous election happened in Kenya and two rival

happened in Kenya and two rival

happened in Kenya and two rival communities had come together to build

communities had come together to build

communities had come together to build bio latrines to be able to enable the

bio latrines to be able to enable the

bio latrines to be able to enable the people within the communities to have a

people within the communities to have a

people within the communities to have a safe place to go and do their business

safe place to go and do their business

safe place to go and do their business yet at the same time be able to generate

yet at the same time be able to generate

yet at the same time be able to generate energy needed for cooking so I did this

energy needed for cooking so I did this

energy needed for cooking so I did this project for nearly two months and at one

project for nearly two months and at one

project for nearly two months and at one point I stopped to take a photo of a

point I stopped to take a photo of a

point I stopped to take a photo of a child who had sat down now this child

child who had sat down now this child

child who had sat down now this child was tired since the community didn’t

was tired since the community didn’t

was tired since the community didn’t have people to come and do the building

have people to come and do the building

have people to come and do the building they were building these latrines

they were building these latrines

they were building these latrines themselves so everybody chipped in the

themselves so everybody chipped in the

themselves so everybody chipped in the kids helped with clearing the sites the

kids helped with clearing the sites the

kids helped with clearing the sites the women helped bringing in the stones and

women helped bringing in the stones and

women helped bringing in the stones and the cement and the men put together

the cement and the men put together

the cement and the men put together everything and built the structure so

everything and built the structure so

everything and built the structure so this child was tired he had carried

this child was tired he had carried

this child was tired he had carried stones the whole morning he had cleared

stones the whole morning he had cleared

stones the whole morning he had cleared the place of sticks and of logs and he

the place of sticks and of logs and he

the place of sticks and of logs and he sat down and I took a photo of this

sat down and I took a photo of this

sat down and I took a photo of this child and

child and

child and laughter at some point I posted it

laughter at some point I posted it

laughter at some point I posted it somewhere and someone I knew came and

somewhere and someone I knew came and

somewhere and someone I knew came and said oh it’s the typical Kabira story a

said oh it’s the typical Kabira story a

said oh it’s the typical Kabira story a child looking sad sitting looking into

child looking sad sitting looking into

child looking sad sitting looking into the distance and I said no he’s not sad

the distance and I said no he’s not sad

the distance and I said no he’s not sad he’s tired but we kept going back and

he’s tired but we kept going back and

he’s tired but we kept going back and forth over what this child was doing is

forth over what this child was doing is

forth over what this child was doing is he sad is he tired and I took that home

he sad is he tired and I took that home

he sad is he tired and I took that home with me because I realized that I had

with me because I realized that I had

with me because I realized that I had misrepresented this child and so that

misrepresented this child and so that

misrepresented this child and so that things stuck in my mind for a long time

things stuck in my mind for a long time

things stuck in my mind for a long time because I kept asking myself how can I

because I kept asking myself how can I

because I kept asking myself how can I do this better how can I show our people

do this better how can I show our people

do this better how can I show our people one with dignity but to in a realistic

one with dignity but to in a realistic

one with dignity but to in a realistic way that’s when I learned about context

way that’s when I learned about context

way that’s when I learned about context I realized that we cannot divorce our

I realized that we cannot divorce our

I realized that we cannot divorce our subs as content creators we cannot

subs as content creators we cannot

subs as content creators we cannot divorce our subject from his ecosystem

divorce our subject from his ecosystem

divorce our subject from his ecosystem we have to be able to find a way to

we have to be able to find a way to

we have to be able to find a way to include the two of them within the

include the two of them within the

include the two of them within the content we are producing therefore be

content we are producing therefore be

content we are producing therefore be able to have a realistic image of who

able to have a realistic image of who

able to have a realistic image of who hears our people now the people who have

hears our people now the people who have

hears our people now the people who have done this very well is the United States

done this very well is the United States

done this very well is the United States of America they produce content in a way

of America they produce content in a way

of America they produce content in a way that makes you want to go to America

that makes you want to go to America

that makes you want to go to America everybody here grew up at a time or was

everybody here grew up at a time or was

everybody here grew up at a time or was alive at a time when people are going to

alive at a time when people are going to

alive at a time when people are going to the States everybody is going to study

the States everybody is going to study

the States everybody is going to study or to look for a job to become a nanny

or to look for a job to become a nanny

or to look for a job to become a nanny to watch old people everyone was going

to watch old people everyone was going

to watch old people everyone was going to the States to do something and it was

to the States to do something and it was

to the States to do something and it was sad because I remember somebody telling

sad because I remember somebody telling

sad because I remember somebody telling me why are people going to the States

me why are people going to the States

me why are people going to the States when they have lives back here and I

when they have lives back here and I

when they have lives back here and I realize it’s because of the content that

realize it’s because of the content that

realize it’s because of the content that were producing we all saw how America

were producing we all saw how America

were producing we all saw how America was saving the world from an English or

was saving the world from an English or

was saving the world from an English or Asian or a Russian in some cinematic

Asian or a Russian in some cinematic

Asian or a Russian in some cinematic style being able to shoot all the thugs

style being able to shoot all the thugs

style being able to shoot all the thugs in one with one shot and save the world

in one with one shot and save the world

in one with one shot and save the world but that is how they show their country

but that is how they show their country

but that is how they show their country and therefore people are proud to be

and therefore people are proud to be

and therefore people are proud to be called Americans or want to be called

called Americans or want to be called

called Americans or want to be called Americans there’s a whole exodus of

Americans there’s a whole exodus of

Americans there’s a whole exodus of Africans from all over the continent

Africans from all over the continent

Africans from all over the continent going to America to try to live this

going to America to try to live this

going to America to try to live this American dream because we content

American dream because we content

American dream because we content creators or rather their content

creators or rather their content

creators or rather their content creators have shown America in a

creators have shown America in a

creators have shown America in a different light why are we not doing the

different light why are we not doing the

different light why are we not doing the same for us in Africa

same for us in Africa

same for us in Africa content makes people consume what it is

content makes people consume what it is

content makes people consume what it is that your context make people produce

that your context make people produce

that your context make people produce the con consume the content you’re

the con consume the content you’re

the con consume the content you’re producing in the way that you want them

producing in the way that you want them

producing in the way that you want them to see it but then in Africa what has

to see it but then in Africa what has

to see it but then in Africa what has happened is our politicians or our

happened is our politicians or our

happened is our politicians or our authoritarians have stifled the

authoritarians have stifled the

authoritarians have stifled the production of content and therefore been

production of content and therefore been

production of content and therefore been able to regulate even how we view

able to regulate even how we view

able to regulate even how we view ourselves and in the context that we

ourselves and in the context that we

ourselves and in the context that we view ourselves as a result we only

view ourselves as a result we only

view ourselves as a result we only believe ourselves through a single story

believe ourselves through a single story

believe ourselves through a single story or a single lens and we all know the

or a single lens and we all know the

or a single lens and we all know the dangers of a single story we either are

dangers of a single story we either are

dangers of a single story we either are this community or we had that community

this community or we had that community

this community or we had that community versus this community and there’s

versus this community and there’s

versus this community and there’s nothing else in between hence we are

nothing else in between hence we are

nothing else in between hence we are always at war we’re always fighting

always at war we’re always fighting

always at war we’re always fighting always killing each other because of a

always killing each other because of a

always killing each other because of a single narrative yet if we knew

single narrative yet if we knew

single narrative yet if we knew everything in context I think would be

everything in context I think would be

everything in context I think would be able to question why we’re actually

able to question why we’re actually

able to question why we’re actually doing what we’re doing but this is not

doing what we’re doing but this is not

doing what we’re doing but this is not their fault it’s actually who are taught

their fault it’s actually who are taught

their fault it’s actually who are taught this by the British the colonialists

this by the British the colonialists

this by the British the colonialists came and told us that we were meant for

came and told us that we were meant for

came and told us that we were meant for one thing to be subjects and we believed

one thing to be subjects and we believed

one thing to be subjects and we believed them but then the British also made two

them but then the British also made two

them but then the British also made two mistakes one is they made us go to war

mistakes one is they made us go to war

mistakes one is they made us go to war for them it is said of a hundred and

for them it is said of a hundred and

for them it is said of a hundred and sixty thousand Africans went to war for

sixty thousand Africans went to war for

sixty thousand Africans went to war for the British was they did not even

the British was they did not even

the British was they did not even understand my own grandfather went to

understand my own grandfather went to

understand my own grandfather went to Burma I don’t think he had been beyond

Burma I don’t think he had been beyond

Burma I don’t think he had been beyond his village before that and he

his village before that and he

his village before that and he fourteen-hour against an enemy he didn’t

fourteen-hour against an enemy he didn’t

fourteen-hour against an enemy he didn’t understand Japanese how do you take a

understand Japanese how do you take a

understand Japanese how do you take a lui a man to go and fight Japanese

lui a man to go and fight Japanese

lui a man to go and fight Japanese doesn’t make sense but then he came back

doesn’t make sense but then he came back

doesn’t make sense but then he came back and he came back with stories of how

and he came back with stories of how

and he came back with stories of how this white man is actually a weak man

this white man is actually a weak man

this white man is actually a weak man that he is afraid of the changes in

that he is afraid of the changes in

that he is afraid of the changes in weather

weather

weather he gets the Sun beats him so hard that

he gets the Sun beats him so hard that

he gets the Sun beats him so hard that he is unable to you know to hide to

he is unable to you know to hide to

he is unable to you know to hide to fight with every other person he runs to

fight with every other person he runs to

fight with every other person he runs to the back when he tells the other

the back when he tells the other

the back when he tells the other Africans to go and fight the changes in

Africans to go and fight the changes in

Africans to go and fight the changes in in climate also affect him very

in climate also affect him very

in climate also affect him very significantly than the other Africans

significantly than the other Africans

significantly than the other Africans because he’s not too used to a tropical

because he’s not too used to a tropical

because he’s not too used to a tropical climate therefore he is not always

climate therefore he is not always

climate therefore he is not always available so the Africans have to

available so the Africans have to

available so the Africans have to command themselves most of the time

command themselves most of the time

command themselves most of the time thirdly he is also very sensitive to

thirdly he is also very sensitive to

thirdly he is also very sensitive to changes in

changes in

changes in like the insect so in sickness he gets

like the insect so in sickness he gets

like the insect so in sickness he gets malaria very easily when we Africans had

malaria very easily when we Africans had

malaria very easily when we Africans had a bit of an advantage so they began

a bit of an advantage so they began

a bit of an advantage so they began demystifying this demigod that we had

demystifying this demigod that we had

demystifying this demigod that we had called the colonialist then in the 50s

called the colonialist then in the 50s

called the colonialist then in the 50s Africans again went to school they

Africans again went to school they

Africans again went to school they studied the land about things like

studied the land about things like

studied the land about things like freedom democracy they began knowing

freedom democracy they began knowing

freedom democracy they began knowing that they actually had they had the

that they actually had they had the

that they actually had they had the right to be a people Martin Luther

right to be a people Martin Luther

right to be a people Martin Luther actually said Martin Luther the third

actually said Martin Luther the third

actually said Martin Luther the third actually said that the Negro began

actually said that the Negro began

actually said that the Negro began knowing that he was somebody and that

knowing that he was somebody and that

knowing that he was somebody and that began planting the seeds in the seedbed

began planting the seeds in the seedbed

began planting the seeds in the seedbed of Independence and self-rule we began

of Independence and self-rule we began

of Independence and self-rule we began knowing that we as a people can actually

knowing that we as a people can actually

knowing that we as a people can actually rule ourselves so those two mystics led

rule ourselves so those two mystics led

rule ourselves so those two mystics led to us as a Commonwealth to start

to us as a Commonwealth to start

to us as a Commonwealth to start realizing that our narrative is

realizing that our narrative is

realizing that our narrative is different we are not subjects we are not

different we are not subjects we are not

different we are not subjects we are not meant to be under her majesty we

meant to be under her majesty we

meant to be under her majesty we actually kings we are meant to rule

actually kings we are meant to rule

actually kings we are meant to rule ourselves in that in the same manner now

ourselves in that in the same manner now

ourselves in that in the same manner now what is happening is because of this

what is happening is because of this

what is happening is because of this Africa rising and because of this

Africa rising and because of this

Africa rising and because of this African Renaissance we I yet still have

African Renaissance we I yet still have

African Renaissance we I yet still have this phenom phenomenal called fake news

this phenom phenomenal called fake news

this phenom phenomenal called fake news fake news basically is news without

fake news basically is news without

fake news basically is news without context because if every news channel

context because if every news channel

context because if every news channel provided context to every story that is

provided context to every story that is

provided context to every story that is ever told then would not be in a place

ever told then would not be in a place

ever told then would not be in a place of doubting ourselves fake news robs us

of doubting ourselves fake news robs us

of doubting ourselves fake news robs us of one thing our right to choose because

of one thing our right to choose because

of one thing our right to choose because we do not have the full context then we

we do not have the full context then we

we do not have the full context then we do not have our democratic right to be

do not have our democratic right to be

do not have our democratic right to be able to choose what it is that we are

able to choose what it is that we are

able to choose what it is that we are going to believe context in itself

going to believe context in itself

going to believe context in itself midwives truth from content therefore I

midwives truth from content therefore I

midwives truth from content therefore I want to ask you again is content king or

want to ask you again is content king or

want to ask you again is content king or is context king when it comes down to us

is context king when it comes down to us

is context king when it comes down to us as people now we are in what subgroups

as people now we are in what subgroups

as people now we are in what subgroups around Facebook we’re on Twitter every

around Facebook we’re on Twitter every

around Facebook we’re on Twitter every time somebody’s sending a message thugs

time somebody’s sending a message thugs

time somebody’s sending a message thugs are killing people on the road somewhere

are killing people on the road somewhere

are killing people on the road somewhere then you ask where did you find this for

then you ask where did you find this for

then you ask where did you find this for that has received

that has received

that has received why do we accept that as a standard for

why do we accept that as a standard for

why do we accept that as a standard for added as received we step away from the

added as received we step away from the

added as received we step away from the responsibility of finding out the

responsibility of finding out the

responsibility of finding out the context of this message and just put

context of this message and just put

context of this message and just put that one line for added as received I

that one line for added as received I

that one line for added as received I want to add you as people learn to add

want to add you as people learn to add

want to add you as people learn to add you as citizens and to address Africans

you as citizens and to address Africans

you as citizens and to address Africans not even as Kenyans but every message

not even as Kenyans but every message

not even as Kenyans but every message you find every message you receive every

you find every message you receive every

you find every message you receive every message you see someone posting on their

message you see someone posting on their

message you see someone posting on their Facebook or somewhere else and they have

Facebook or somewhere else and they have

Facebook or somewhere else and they have some war story happening or something to

some war story happening or something to

some war story happening or something to create some kind of panic please push

create some kind of panic please push

create some kind of panic please push them to give you more context push them

them to give you more context push them

them to give you more context push them to find out where their content is

to find out where their content is

to find out where their content is coming from make sure that they know

coming from make sure that they know

coming from make sure that they know what it is they’re sending out otherwise

what it is they’re sending out otherwise

what it is they’re sending out otherwise your ammo or you’re a war monger like

your ammo or you’re a war monger like

your ammo or you’re a war monger like them make sure that everybody provides

them make sure that everybody provides

them make sure that everybody provides you the basis to what you’re consuming

you the basis to what you’re consuming

you the basis to what you’re consuming if content is king then context is

if content is king then context is

if content is king then context is fucking’s

fucking’s

fucking’s thank you

thank you

thank you [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *