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Consider Privacy – Mayer Mizrachi | Mayer Mizrachi | TEDxYouth@MDA


well hello there everyone just so you

well hello there everyone just so you know this is completely unscripted I was

know this is completely unscripted I was

know this is completely unscripted I was really happy to be part of something

really happy to be part of something

really happy to be part of something that is truly for the youth so I wanted

that is truly for the youth so I wanted

that is truly for the youth so I wanted to do it as honest and authentic as I

to do it as honest and authentic as I

to do it as honest and authentic as I could the subject that I’m gonna talk to

could the subject that I’m gonna talk to

could the subject that I’m gonna talk to you today is about privacy and I know

you today is about privacy and I know

you today is about privacy and I know that privacy is not an interesting

that privacy is not an interesting

that privacy is not an interesting subject but the fact is that we all use

subject but the fact is that we all use

subject but the fact is that we all use social media we all use messaging we all

social media we all use messaging we all

social media we all use messaging we all use some type of digital communication

use some type of digital communication

use some type of digital communication today and that’s why it matters now if

today and that’s why it matters now if

today and that’s why it matters now if at any point this gets boring just know

at any point this gets boring just know

at any point this gets boring just know I have prepared a back-up plan you can

I have prepared a back-up plan you can

I have prepared a back-up plan you can find Waldo while I speak and I can feel

find Waldo while I speak and I can feel

find Waldo while I speak and I can feel engaged with my audience

engaged with my audience

engaged with my audience so in Silicon Valley there’s the same it

so in Silicon Valley there’s the same it

so in Silicon Valley there’s the same it goes if you’re not paying for the

goes if you’re not paying for the

goes if you’re not paying for the product then you’re the product what

product then you’re the product what

product then you’re the product what does this mean it means that when

does this mean it means that when

does this mean it means that when someone is selling you something for

someone is selling you something for

someone is selling you something for free is giving you a service for free

free is giving you a service for free

free is giving you a service for free let’s say YouTube and you can watch a

let’s say YouTube and you can watch a

let’s say YouTube and you can watch a video for free and you’re not paying it

video for free and you’re not paying it

video for free and you’re not paying it well they’re getting something out of it

well they’re getting something out of it

well they’re getting something out of it maybe not in terms of your money but

maybe not in terms of your money but

maybe not in terms of your money but they’re doing it in terms of your

they’re doing it in terms of your

they’re doing it in terms of your information and today information is

information and today information is

information and today information is power it’s not only power it is money

power it’s not only power it is money

power it’s not only power it is money okay and I’m gonna show you a few

okay and I’m gonna show you a few

okay and I’m gonna show you a few examples of how this is taking place in

examples of how this is taking place in

examples of how this is taking place in the different aspects of our digital

the different aspects of our digital

the different aspects of our digital life the first example I’m gonna go with

life the first example I’m gonna go with

life the first example I’m gonna go with is browsers so as some older people here

is browsers so as some older people here

is browsers so as some older people here might know the first browsers that were

might know the first browsers that were

might know the first browsers that were created were actually sold for a lot of

created were actually sold for a lot of

created were actually sold for a lot of money you would have to pay to have a

money you would have to pay to have a

money you would have to pay to have a web browser on your computer today you

web browser on your computer today you

web browser on your computer today you have so many browsers that are competing

have so many browsers that are competing

have so many browsers that are competing against each other and you don’t get it

against each other and you don’t get it

against each other and you don’t get it why why are they competing it’s free for

why why are they competing it’s free for

why why are they competing it’s free for you to download well there’s something

you to download well there’s something

you to download well there’s something called cookies and these cookies they

called cookies and these cookies they

called cookies and these cookies they store data of your all your

store data of your all your

store data of your all your your surfing history so basically when

your surfing history so basically when

your surfing history so basically when you’re searching for the new iPhone and

you’re searching for the new iPhone and

you’re searching for the new iPhone and you google the iPhone and you go into

you google the iPhone and you go into

you google the iPhone and you go into Apple all of a sudden you go to Amazon

Apple all of a sudden you go to Amazon

Apple all of a sudden you go to Amazon after that and you’re seeing suggestions

after that and you’re seeing suggestions

after that and you’re seeing suggestions for the iPhone and it’s the first thing

for the iPhone and it’s the first thing

for the iPhone and it’s the first thing I got here sponsored posts okay so

I got here sponsored posts okay so

I got here sponsored posts okay so what’s going on here is they’re

what’s going on here is they’re

what’s going on here is they’re basically taking your search data okay

basically taking your search data okay

basically taking your search data okay and they’re selling it to retailers in

and they’re selling it to retailers in

and they’re selling it to retailers in Amazon and basically having them paid to

Amazon and basically having them paid to

Amazon and basically having them paid to be on the top of the page based on your

be on the top of the page based on your

be on the top of the page based on your search results

search results

search results so basically everything you’re searching

so basically everything you’re searching

so basically everything you’re searching for is public ok now we may not mind it

for is public ok now we may not mind it

for is public ok now we may not mind it a lot about what we search for it but

a lot about what we search for it but

a lot about what we search for it but there are other examples for example

there are other examples for example

there are other examples for example Facebook okay you ever done a quick

Facebook okay you ever done a quick

Facebook okay you ever done a quick search for that dress that you were

search for that dress that you were

search for that dress that you were looking for and you didn’t buy it but

looking for and you didn’t buy it but

looking for and you didn’t buy it but then all of a sudden it’s chasing you

then all of a sudden it’s chasing you

then all of a sudden it’s chasing you and Facebook and everywhere you go

and Facebook and everywhere you go

and Facebook and everywhere you go well we’re cuz we’re already accustomed

well we’re cuz we’re already accustomed

well we’re cuz we’re already accustomed to this I can tell that by your faces

to this I can tell that by your faces

to this I can tell that by your faces some of you don’t even know this page

some of you don’t even know this page

some of you don’t even know this page because you only look at it on your

because you only look at it on your

because you only look at it on your phone if you do but the reality is that

phone if you do but the reality is that

phone if you do but the reality is that it gets it gets scary because everything

it gets it gets scary because everything

it gets it gets scary because everything you write on Facebook everything you

you write on Facebook everything you

you write on Facebook everything you message you every like that you do

message you every like that you do

message you every like that you do everything is everything is being

everything is everything is being

everything is everything is being measured every single thing and they’re

measured every single thing and they’re

measured every single thing and they’re bei they’re being very very careful on

bei they’re being very very careful on

bei they’re being very very careful on on segmenting every user and putting you

on segmenting every user and putting you

on segmenting every user and putting you into buckets of people that fit a

into buckets of people that fit a

into buckets of people that fit a certain criteria okay

certain criteria okay

certain criteria okay where does this get scary a year ago I

where does this get scary a year ago I

where does this get scary a year ago I published an article and it was about

published an article and it was about

published an article and it was about the change in terms of conditions on

the change in terms of conditions on

the change in terms of conditions on what’s out everyone clicked yes to it I

what’s out everyone clicked yes to it I

what’s out everyone clicked yes to it I guarantee you you didn’t even read it

guarantee you you didn’t even read it

guarantee you you didn’t even read it but there was a very fine print that

but there was a very fine print that

but there was a very fine print that said that Facebook has the ability to

said that Facebook has the ability to

said that Facebook has the ability to link your whatsapp account to your

link your whatsapp account to your

link your whatsapp account to your Facebook account and use their data

Facebook account and use their data

Facebook account and use their data internally they will not sell it to

internally they will not sell it to

internally they will not sell it to third parties but then again why would

third parties but then again why would

third parties but then again why would they

they

they they’re the biggest competitor to Google

they’re the biggest competitor to Google

they’re the biggest competitor to Google why would they want to sell them the

why would they want to sell them the

why would they want to sell them the most valuable thing they and they own

most valuable thing they and they own

most valuable thing they and they own which is your data

which is your data

which is your data so being Facebook their own marketing

so being Facebook their own marketing

so being Facebook their own marketing platform it would be only natural that

platform it would be only natural that

platform it would be only natural that the following would happen basically

the following would happen basically

the following would happen basically this is the the first beta test of the

this is the the first beta test of the

this is the the first beta test of the ads that you’re gonna start getting on

ads that you’re gonna start getting on

ads that you’re gonna start getting on whatsapp this is real the things you see

whatsapp this is real the things you see

whatsapp this is real the things you see on Facebook you’re going to start seeing

on Facebook you’re going to start seeing

on Facebook you’re going to start seeing on whatsapp and it’s very scary because

on whatsapp and it’s very scary because

on whatsapp and it’s very scary because of course everything you write on

of course everything you write on

of course everything you write on whatsapp is supposed to be one-on-one

whatsapp is supposed to be one-on-one

whatsapp is supposed to be one-on-one it’s personal it’s private and though

it’s personal it’s private and though

it’s personal it’s private and though it’s encrypted the person that the

it’s encrypted the person that the

it’s encrypted the person that the entity that encrypts that locks your

entity that encrypts that locks your

entity that encrypts that locks your information also is the one that creates

information also is the one that creates

information also is the one that creates the key and you just gave them the right

the key and you just gave them the right

the key and you just gave them the right to open it basically so we’re the word

to open it basically so we’re the word

to open it basically so we’re the word where does this where do I fit into this

where does this where do I fit into this

where does this where do I fit into this well email so we send about 270 billion

well email so we send about 270 billion

well email so we send about 270 billion emails a day

emails a day

emails a day there are about 2.6 billion email

there are about 2.6 billion email

there are about 2.6 billion email accounts in the world that’s half of the

accounts in the world that’s half of the

accounts in the world that’s half of the of humanity and email by far is the most

of humanity and email by far is the most

of humanity and email by far is the most widely used formal communication

widely used formal communication

widely used formal communication platform let’s say messaging is is you

platform let’s say messaging is is you

platform let’s say messaging is is you know beyond email but when you are

know beyond email but when you are

know beyond email but when you are getting lab results from a doctor or you

getting lab results from a doctor or you

getting lab results from a doctor or you are getting flight reservations or you

are getting flight reservations or you

are getting flight reservations or you name it you need email so you got some

name it you need email so you got some

name it you need email so you got some sensitive data not just going out of

sensitive data not just going out of

sensitive data not just going out of your email but going into your inbox now

your email but going into your inbox now

your email but going into your inbox now Gmail it’s free most widely use email

Gmail it’s free most widely use email

Gmail it’s free most widely use email platform in the world and of course as I

platform in the world and of course as I

platform in the world and of course as I said at the beginning it’s not really

said at the beginning it’s not really

said at the beginning it’s not really free turns out Gmail actually reads

free turns out Gmail actually reads

free turns out Gmail actually reads every single email that goes into your

every single email that goes into your

every single email that goes into your inbox okay they have the ability to do

inbox okay they have the ability to do

inbox okay they have the ability to do that and because I made a booking on

that and because I made a booking on

that and because I made a booking on Expedia they were selling me ads for

Expedia they were selling me ads for

Expedia they were selling me ads for cheap flights calm or whatever calm it

cheap flights calm or whatever calm it

cheap flights calm or whatever calm it is and this really bothered me okay

is and this really bothered me okay

is and this really bothered me okay about two years ago this really bothered

about two years ago this really bothered

about two years ago this really bothered me the fact that I could send an email

me the fact that I could send an email

me the fact that I could send an email to my lawyer for example with a private

to my lawyer for example with a private

to my lawyer for example with a private document and anyone literally anyone can

document and anyone literally anyone can

document and anyone literally anyone can intercept it and read it

intercept it and read it

intercept it and read it so I created something called cryptex

so I created something called cryptex

so I created something called cryptex and cryptex is a very simple parasite

and cryptex is a very simple parasite

and cryptex is a very simple parasite that works on top of your Gmail let’s

that works on top of your Gmail let’s

that works on top of your Gmail let’s put it that way so you use Gmail and if

put it that way so you use Gmail and if

put it that way so you use Gmail and if you stole cryptic on your Gmail then you

you stole cryptic on your Gmail then you

you stole cryptic on your Gmail then you can send an encrypted private email to

can send an encrypted private email to

can send an encrypted private email to anyone so this is a little example that

anyone so this is a little example that

anyone so this is a little example that I got going screen on the left is

I got going screen on the left is

I got going screen on the left is showing an email composing screen with

showing an email composing screen with

showing an email composing screen with the switch toggle on so it’s encrypted

the switch toggle on so it’s encrypted

the switch toggle on so it’s encrypted and the one on the right it’s triptychs

and the one on the right it’s triptychs

and the one on the right it’s triptychs is off so it’s not encrypted and it’s

is off so it’s not encrypted and it’s

is off so it’s not encrypted and it’s gonna go to my brother mark I’m giving

gonna go to my brother mark I’m giving

gonna go to my brother mark I’m giving him my credit card details so he can buy

him my credit card details so he can buy

him my credit card details so he can buy flowers for my mother for me

flowers for my mother for me

flowers for my mother for me for Mother’s Day are dying great son and

for Mother’s Day are dying great son and

for Mother’s Day are dying great son and we’re gonna see how these emails look

we’re gonna see how these emails look

we’re gonna see how these emails look like behind behind the screen so this is

like behind behind the screen so this is

like behind behind the screen so this is an actual email okay this is what an

an actual email okay this is what an

an actual email okay this is what an email looks like when you send it when

email looks like when you send it when

email looks like when you send it when it goes through all the servers and it

it goes through all the servers and it

it goes through all the servers and it gets to your inbox before it gets

gets to your inbox before it gets

gets to your inbox before it gets beautiful and easy to read you got the

beautiful and easy to read you got the

beautiful and easy to read you got the header which is is it contains the

header which is is it contains the

header which is is it contains the subject of the email your email address

subject of the email your email address

subject of the email your email address the person’s email address and the date

the person’s email address and the date

the person’s email address and the date okay then you got the body the content

okay then you got the body the content

okay then you got the body the content of the email and then you got the

of the email and then you got the

of the email and then you got the gibberish we don’t care about that

gibberish we don’t care about that

gibberish we don’t care about that that’s nerd stuff but the body as you

that’s nerd stuff but the body as you

that’s nerd stuff but the body as you can tell it’s very clear easy to see you

can tell it’s very clear easy to see you

can tell it’s very clear easy to see you got the credit card details right there

got the credit card details right there

got the credit card details right there okay now let’s look at that same email

okay now let’s look at that same email

okay now let’s look at that same email when it’s sent with cryptex so you got

when it’s sent with cryptex so you got

when it’s sent with cryptex so you got the header you got more gibberish of

the header you got more gibberish of

the header you got more gibberish of course but the body there’s really

course but the body there’s really

course but the body there’s really nothing there it just says you can’t

nothing there it just says you can’t

nothing there it just says you can’t read from there it says this email is

read from there it says this email is

read from there it says this email is encrypted with cryptex please open

encrypted with cryptex please open

encrypted with cryptex please open please open this email to be able to

please open this email to be able to

please open this email to be able to read the content so the cool thing is

read the content so the cool thing is

read the content so the cool thing is that as a recipient as a sender you

that as a recipient as a sender you

that as a recipient as a sender you install critics but no one else needs to

install critics but no one else needs to

install critics but no one else needs to install critics you can send an email to

install critics you can send an email to

install critics you can send an email to anyone they can read it without

anyone they can read it without

anyone they can read it without installing anything and that’s probably

installing anything and that’s probably

installing anything and that’s probably probably the coolest thing about it but

probably the coolest thing about it but

probably the coolest thing about it but there’s something a little cooler than

there’s something a little cooler than

there’s something a little cooler than that which has really saved me from some

that which has really saved me from some

that which has really saved me from some awkward situations so it turns out I

awkward situations so it turns out I

awkward situations so it turns out I didn’t send that email to mark I send it

didn’t send that email to mark I send it

didn’t send that email to mark I send it to the wrong person

to the wrong person

to the wrong person cryptex gives you this really cool

cryptex gives you this really cool

cryptex gives you this really cool button that says unsent and you

button that says unsent and you

button that says unsent and you literally get to unsend the email and

literally get to unsend the email and

literally get to unsend the email and delete it from the person’s inbox

delete it from the person’s inbox

delete it from the person’s inbox even if they opened it okay so in this

even if they opened it okay so in this

even if they opened it okay so in this sense we’re not just bringing security

sense we’re not just bringing security

sense we’re not just bringing security and privacy but we’re putting you in

and privacy but we’re putting you in

and privacy but we’re putting you in control of your data we’re we’re letting

control of your data we’re we’re letting

control of your data we’re we’re letting you control who can see it when they can

you control who can see it when they can

you control who can see it when they can see it and for how long I’m gonna bring

see it and for how long I’m gonna bring

see it and for how long I’m gonna bring mr. Waldo again so our vision for

mr. Waldo again so our vision for

mr. Waldo again so our vision for cryptex is ultimately stop being the

cryptex is ultimately stop being the

cryptex is ultimately stop being the parasites of gmail and expand to

parasites of gmail and expand to

parasites of gmail and expand to becoming our own email platform so

becoming our own email platform so

becoming our own email platform so starting January we’re gonna be

starting January we’re gonna be

starting January we’re gonna be developing for pix calm everyone’s going

developing for pix calm everyone’s going

developing for pix calm everyone’s going to be able to download to get an

to be able to download to get an

to be able to download to get an encrypted email address for private or

encrypted email address for private or

encrypted email address for private or work purposes and we’re really excited

work purposes and we’re really excited

work purposes and we’re really excited to see how the market is gonna receive

to see how the market is gonna receive

to see how the market is gonna receive it there’s actually only two other

it there’s actually only two other

it there’s actually only two other security mail services in the world and

security mail services in the world and

security mail services in the world and I would say that recent events give us

I would say that recent events give us

I would say that recent events give us promising promising vision that we might

promising promising vision that we might

promising promising vision that we might succeed at this so I really hope you had

succeed at this so I really hope you had

succeed at this so I really hope you had enough time to find Waldo if anything

enough time to find Waldo if anything

enough time to find Waldo if anything just remember if you’re not paying for

just remember if you’re not paying for

just remember if you’re not paying for it then you’re actually paying for it

it then you’re actually paying for it

it then you’re actually paying for it okay so remember that I thank you very

okay so remember that I thank you very

okay so remember that I thank you very much for being here

much for being here

much for being here [Applause]

”

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