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Como criar um capitalismo improvável? | Rafaela Cappai | TEDxUNESPBauru


good afternoon very nice people start

my speech after Bruno’s speech

because it is a kind of living figure of the

That I come here to talk to you as

create an unlikely capitalism

so I wanted to start my speech

asking you to join us

make a process of imagining a future

capitalism is a little different than

a little different an exercise in the future

imagine a future in which the

our relations including the

trade relations happen from

people for people

we buy people who are close

people buy from people who put

hand in the crowd people buy from us

that makes creates invents people buy

and there does not have to be a process of

buy more but we buy

ideas like bruno’s idea

he imagines that in the future these

business relationships are rather affective

Someone sells it because I love it

what is selling

Did you see his eye shines so brightly?

passion to talk about what you’re talking about

in these people they are delighted with

what they do with what they actually

believe the people who live in this

future they believe in

changes that the product or

service the idea the business project

of them causes the positive impact

ideas can cause in the world

In this new future we buy and sell

with meaning because in fact we want to

the transformation that another person

Why are you selling that?

transformation makes sense for us

To do that is important for us.

in this future too

we work with purpose people

not only works to hit the card but

We work to leave our

in the world because at the time the

people left, we want you to

somehow our legacy without

the use of the word legacy but

transformations that brought us the

that this human being brought to the world

they are in some way they

impact the world around us

in this future also entrepreneurship

it is in everything that is place

entrepreneurship in schools.

entrepreneurship is in the bar the

entrepreneurship is on the streets

entrepreneurship is included in the

companies or governments

Entrepreneurship is not a word

chic but a way of life the way of life

see life how to get the

difficulties of the stone should be

I’ll pass on how it transforms you.

a stone a turnoff

but I keep walking in this future

there are also new ways of working

that go well beyond the clp or lpda to

people do not even know that new forms of

work are these

but they will be more horizontal they

will be people participating in creating

new future joints they even include

cooperatives projects

they are centralized

they are not vertical people are

involve things at all times because

It makes sense to wrap things up when

I started my transformation

I started thinking of myself point

I was not thinking in any way

to help someone else I was not

Thinking like what I was doing

can impact the other I was not

thinking like what I did

could reverberate in the other simply

I wanted to solve my life, I

I wanted to see my talents.

I wanted to use what I knew how to do.

I wanted to earn my pocket money be

Happy doing what I did not

wanted to get involved in projects or ideas

that did not make my eye shine my

heart vibrate

I started by myself, that in some

The moment I realized I did not have to

me just me had to do with other

people and that other people as well as

I

they were also trying to

way to find each other

people around you and I see this

moment that we are living today

as a kind of fermentation the

world is bubbling the world is

like the bread soaked the bubbles did not come out

from within the bread and are

beginning to find larger bubbles

and ever greater at some point

I want to see a beret and that

this bubble is large enough to

give account of embracing the world

call economy collaborative economy

creative economy of gratitude economy

Social

call me whatever you want but what’s

happening is that there are a lot of people

operating transformations in the world

through a different way of looking

for yourself how we got to

here we first had the revolution

agriculture and their plantations

worked for another within these

lands

and these things came to other people

we then walked to the

industrial machinery revolution

marx more valuable factories

then we went to the revolution of

college information knowledge

medical lawyers after now now

people is in the era of concepts or

it was conceptual worth the experience

everything that is intangible is worth everything

what fits inside my head

fits inside Bruno’s head and fits

inside the head of several people

who will pass through this stage and

inside your head

now it will be with this future

we’re building for that

let’s come and agree one thing is

right the way they’re working

I can not stay

What are the problems in this world?

Guys, what’s going on?

some small ones from the south that are

happening in the world today joao peço

of the earth’s resources one-third was

used in the last three decades

in 30 years we were able to finish

with more than 30% of what exists per cent

of people on this planet has more

wealth than the remaining 99%

cent has more wealth and the remaining 99

we used people are using 50%

the resources of the land of the

that the land itself or the

earth is capable of generating us

exceeded in speed and lastly

80% of people who are unhappy at work

a lot and wanting to undertake because

entrepreneurship is born as a form of

of people doing what they do

meaning was I do not want to want to hit

card to simply win my

salary at the end of the month

I want to hit a card even if it’s

a company to do something

makes sense to me but how do we

does not find purpose we can

spend because we think we can buy

something will fill a void that

the bottom is not filled with anything if

fulfills with purpose if it fills with

we doing something to do

sense for the soul of the people

our purpose we live without

purpose our present lives

purposeless

We live to work people.

works without bringing people into confusion

to break people over

feeling simply buying people

profit earns money service

people simply profit by

not because we really want it

that thing that people are selling

impact the other positively what

it’s happening people we live the

fast – paced world including right here

we live very little we consume

lot and we work a lot more and there

I want what I think at least

For my life, we need to

consume yes but we can also

live and work because the work does not

is the most important thing in life but

it is an important part

especially we work with

something that makes sense to us and

that helps us to help the world what

is happening in my opinion that

It’s the world world has entered rehab

everyone stopped and spoke to

way it is not possible to stay

and then the world is enrolling in a

Academy

I already started to eat healthier, okay?

Are not you watching cool things by meditating?

world only that in fact we are the

cells of this world we are the

bubbles of this world

in the background who is looking for and reb

we are the ones who are trying to do

this transformation is us

and what is the way of this

transform your live with the

purpose I am able to customize the

my success

I leave nobody said that it is important

for me but me

I do not stop talking about what I have

must buy an apartment

that I have to have

car I have to wear the clothes of the

fashion moment that I have

must have a job

I want what success looks like to

me

What is living happy for me and when?

I do this, I’ll buy more

I sense because yes I buy but I do not

I buy ample or I do not buy

fill empty

I buy of necessity I buy yes

because here I might love some

way that can help me to have a

better but buy it

becomes an exercise of

sense and purpose and also sell

if I create a platform like this I

I dedicate myself to putting energy in this

platform so that it is the best

possible for that impact on the world

the best way to feel the

sell to feel to sell something

which has purpose because there is some

human being or several

on the other end are aiming exactly

what I have to offer and this

exchange becomes an exchange for

purpose and then we even go

to encourage business of purpose that

we start using money as

political position, people start to use

our financial power to show

to the world what is thinking like the

people

what is not thinking as agent

what ideas products services people

are contributing to a better world

and what ideas products services still

did not get there because we have to

hope that everyone gets the

moment to this realization

This means that people come up with a

capitalism of meaning capitalism

that exists to feed

how to improve cities with the solution

So, who am I to present a

But I’ve been thinking about

some practical new practices for

to invent

new practices to change capitalism

but collaboration and less competition

more creation and less consumption

distribution and – more

presence and less haste but flow and

less control plus purpose and less

most reused status e – discard more on

development – growth more

sympathy – says connection but the

abundance and – scarcity and abundance

means that it is plentiful for everything

world that also means but we and

except me

means that we are going back to what

perhaps it was the essence of

capitalism because it ‘s beautiful I thought

With me, if it’s not nice, someone picks it up.

your time which is the most precious

this person has to use this time to

do something that is beautiful that

it is useful that it be practical

inspiring and be anything else

and this thing that is actually a result

creative power and time

person will be sold and placed on the

other human beings and

will positively impact the life of

other human beings in essence the

capitalism is beautiful

in essence the connection exists exchange

and maybe we’ll get to the

future and does not exist but money does not

know

most important of all is that they are

people

other people people investing in your

better and making it available to others

people and these people opting for

also use your money as in

truth is the result of your time

in people because your child

I spend my time to invest in

other people who are also

spending their time and climb a cycle and

he is so he is handsome

he was like this now back there when

I started I did not think I only knew

me in a selfish way but it was a

place where I learned to start and I

I think it ‘s a place where everybody

must begin because the agent

investigating these inner entrails

We will start thinking

exactly what it means to live

consuming exchange to connect learning

together with create collaborate

whatever it was that we chose

make some time we have here I

It’s not easy to be a sincere idea.

of how this capitalism really is

unlikely but I just have one certainty

that’s the way it is already clear

Why can not I thank you?

[Applause]

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