Closing the Gaps – A mudança nos consumidores | Paulo Solinho | TEDxPraia

[Music]

very much geared to all first of all

Thank you very much for this connection. I feel

from the first moment here until in

hair and I feel very

Thank you, it ‘s an honor to be here, my name.

and com has been presented paulo barbosa

I’m what I can say one kind of

travel while in some bookstores

not many because there are many puddles

considered stupid but that has some

ideas and I also have some theories

one of these theories that I call claussen

the GAPZ is one that will present here

today this theory is so important to

me i did not make any decision

professional leave for the test if this

fact that the theory is correct or not I

I’ll introduce you to this theory.

this theory has as presupposition the 15

always is technology advances and is a

fundamental principle of technology

is constantly advancing forbidden

She’s going to do something with

space is a space were a cat

technology allows us to

realize that there is something for

fill this space in fact

to be filled in

Let’s take a very clear example.

that this has never happened in the

music and more specifically in music

digital

there were a set types that joined

four times a year and that they had

solve something that has to do with

from analog to digital and then

the digital format to a more

tablet and they argued so much that

reached the conclusion they could do

a song composition for her

occupy ten times less space or

be the song that we had in

It would be possible for us to be

stored on our computer occupying

since children – the space of the fischer

original and more this loss of this

corruption does not involve a loss of

quality

at least if it were perceptible for the

fito

year ie we could have

a lot of music inside our

computers and this really was a

technological breakthrough has changed.

our relationship with music

we started to have a set of bookstores

playlists our very computers

higher than the one we had stored

our CDs and this relationship with

music left quite high

glad we got facts

gigas gigas

we could hear all the crime music and

we did something else

It was fantastic that I could jump

music to see in a fraction of

The second I gave the day I wanted

hear

However, this technological

that there was a cat here

space to fill a space that

someone before time noticed and

did you realize that you can put

here something people would want in the

future, ie this technical phase

technological development has made people

pass much time has caught your

computer so it was fantastic

we saw all this music but the price to

pay was that we would have to

attached to the computer does not

we could get our music

How can we not get away with it?

music out to reap to

we missed to play in the game to

ride a bike

someone saw this someone noticed that

need this space

I proposed smell was here and it was not

this was this

before time thought I’ll fill

this space and filling the best

possible way

launched an equipment that was really

revolutionize everything that is

company has done and this company has not

was a company that was properly

in the music world

not one was not a phillips

was a company that made computers and

more than anyone realized that

when they placed this device

actually managed to occupy a space

this metaphor to explain in the

My theory is to try to perceive

the role we actually achieved

use our anticipation to

realize the steps that are

fill in when technology advances and

or at some point I noticed something

what was going on

consumers were changing.

behavior or

very traumatic for foreign brands

companies intend to establish

business with consumers and

companies

brands need to know that

resources are doing is

which are usually which are

its jets of which are its

practices and the brands that still

that consumers were all

sitting at the same time faces the same

there is the same channel

provision for movement were

completely out of the game because the

brands have to quickly realize the

people were trying to change behaviors and

changing people’s habits were

to consume something that did not exist

previously it was social networks

social media or spent a lot of time

time to consume a new product that

It did not exist when these marks are

we observed that they released more than

they also realized that people

they chose what they wanted to see

that is, it was not just a question of

receive what is being issued

I’m going to look for what I want

to see

I chose the content and could

view and something else was also

happening at that time was that

was only a matter of a single

device

it dealt with many multiples

devices or is it vegetable andef

smartphones via computer already had a

set new things that people

had on hand that previously did not

then the marks and before that

there is also another question is that

even those people who have a

more stabilized behavior

been studied which would not be the

first inhabitants of technology

were using the technology we were

class too rigorously

I can say that my mother who

use facebook more than me

this change in the

behavior happens in a short space

of time this has come to the conclusion of the

that consumers really were

entering new territories and the marks

the president did not tell him to

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to be quickly resolved

the cat number 2 I got

find is that really the brands

need to adapt that they have

consumers are giving is impossible

a brand was communicating on the channel where

the consumer is not already empty and

if this channel was empty the marks

were simply making a

communication that was not

completely agree with the behavior

consumers and consumers

also need the brands to come out

adapt to your own changes

behavior if a trademark does not

communicated on channel one a new

consumer is that brand is

learning a giant potential with this

it is this channel and consumers

both we have there anything that

they can not see five shannon

which is precisely what was the

happen before this whole function

what we have seen that is the

relationship of a physical store with the

consumer and this relationship can

continue to exist but is

probably condemned to have a degree of

very high failure because some

Someone will be doing the same.

in other channels much cheaper and much

faster

both the idea that we can have

a single strategy a strategy

of single- use for a consumer is

completely outdated if

we realize that we have all these channels

that we may be using

our consumers

Another thing also verifies is that given

the multiplicity of many devices

it was normal for people to want to have

experiences very very much

close

each of these channels ie I do not

I can communicate

the same way and on the mobile in a

smartphone or even on a

I make communication via mobile with

same way I do through the store

physics take 11 eps to normal

we have to receive this new

concept that exists and is called man

calls this concept is very very very

important today

now it means that we have to know

involve our customers

our Italian consumers are better

experience in each of the criminal

who is in contact with us is not

just put our

information

is to understand the channel and what is the

best way to get involved care for

best possible experience for me

I could be having rested and I know

who chooses the channels we are no longer

logical and what I got

to realize was if we launched a

platform that allows companies to go out

I think any small business

business that was launched to

indirectly this capacity is in

multichannel and create is better

experience for the consumer in each

one of these channels is between

really anything officer to

Marketplace

let’s build a little story

within this long journey that

I have lived

we have many many examples many

stories to tell

many who are before many things

which would be a great pleasure to be able

fly with you but there is one that

really when we started it made

I realized that we had

hit on something

the antino cuco was a teacher a

teacher who was always car that is

something that happens in portugal with

teachers often have

tendency to become unemployed with

the dog quite frequently and saw

in this situation

saw if a situation that was

unemployed but had something that did not

dream really wanted to ride this dream

was to create the first of the Portuguese end

I had this ingenuity

this will have those that intention

but it lacked something fundamental that is the

necessary funds to be able to start

with the business what made it really was

high tides was brilliant brilliant

she created a facebook page waiting

these are her products currently in the

when I did not even have the

product and she opened a page in the

facebook and did anything to create

A community is what I said I’m going

to produce the first Portuguese chip and

I’ll produce in three months’ time.

but I’ll put it on sale today

and if you do not buy the new team

today will be delivered in three

months

You’re going to be my life partners.

of my brand and will receive a

Always discount all purchases

that made my product

and that night the cuckoo antone sold 300

sharing 5 bottles coming out produced

three months ago and got the funds

necessary to get started with

your promotion

this happened because they use the

platform that allowed him to be

communicate with them on the channel one of their

consumers one of its followers

were communicating with him

this in my opinion was to make a

close up of cat

[Applause]