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Building Impactful Connections Through Data | Nick Pinheiro | TEDxPraia


[Music]

[Music] so I want to talk about changing

so I want to talk about changing

so I want to talk about changing ideology right so here in cape verde we

ideology right so here in cape verde we

ideology right so here in cape verde we have this ideology that has kind of

have this ideology that has kind of

have this ideology that has kind of existed for the last 40 or so years

existed for the last 40 or so years

existed for the last 40 or so years lucca 10 right Anouk Athena all you know

lucca 10 right Anouk Athena all you know

lucca 10 right Anouk Athena all you know KTM Patrol you know k1000 relocating

KTM Patrol you know k1000 relocating

KTM Patrol you know k1000 relocating dinero looting so creado bonito right

dinero looting so creado bonito right

dinero looting so creado bonito right and that’s not going to change the

and that’s not going to change the

and that’s not going to change the Creole upon eaters will continue on but

Creole upon eaters will continue on but

Creole upon eaters will continue on but everything else will change everything

everything else will change everything

everything else will change everything has already changed so but what I mean

has already changed so but what I mean

has already changed so but what I mean by that is that we’re now in an

by that is that we’re now in an

by that is that we’re now in an opportunity that exists where we have

opportunity that exists where we have

opportunity that exists where we have access to the Internet simple as that

access to the Internet simple as that

access to the Internet simple as that right so here in Cape Verde I think

right so here in Cape Verde I think

right so here in Cape Verde I think we’re at about the 40% mark we’re about

we’re at about the 40% mark we’re about

we’re at about the 40% mark we’re about forty percent of the population have

forty percent of the population have

forty percent of the population have internet access so if you have access to

internet access so if you have access to

internet access so if you have access to the internet you have access to

the internet you have access to

the internet you have access to information if you have access to

information if you have access to

information if you have access to information you have access to data if

information you have access to data if

information you have access to data if you have access to data you have access

you have access to data you have access

you have access to data you have access to gold

to gold

to gold so therefore saying no katemel is no

so therefore saying no katemel is no

so therefore saying no katemel is no longer valid new thing modem it’s up to

longer valid new thing modem it’s up to

longer valid new thing modem it’s up to us to dig for that auto and seek it out

us to dig for that auto and seek it out

us to dig for that auto and seek it out right it’s not going to happen by itself

right it’s not going to happen by itself

right it’s not going to happen by itself so we’ve already begun this process and

so we’ve already begun this process and

so we’ve already begun this process and I’m going to tell you how we’ve done it

I’m going to tell you how we’ve done it

I’m going to tell you how we’ve done it so far and how we need all of you to

so far and how we need all of you to

so far and how we need all of you to join it now moving forward all right so

join it now moving forward all right so

join it now moving forward all right so I just want to give you a quick view

I just want to give you a quick view

I just want to give you a quick view from the inside and what I mean by that

from the inside and what I mean by that

from the inside and what I mean by that is inside the top five technology

is inside the top five technology

is inside the top five technology companies and what’s happening right now

companies and what’s happening right now

companies and what’s happening right now in the world we talk about Microsoft

in the world we talk about Microsoft

in the world we talk about Microsoft Facebook Google Amazon Apple what’s

Facebook Google Amazon Apple what’s

Facebook Google Amazon Apple what’s actually happening there as I said all

actually happening there as I said all

actually happening there as I said all we’re doing is moving around data right

we’re doing is moving around data right

we’re doing is moving around data right we take data from here we put it here we

we take data from here we put it here we

we take data from here we put it here we take input from here we put it there we

take input from here we put it there we

take input from here we put it there we display it here but in the most the most

display it here but in the most the most

display it here but in the most the most fundamental aspect of it all that’s

fundamental aspect of it all that’s

fundamental aspect of it all that’s really happening again is that movement

really happening again is that movement

really happening again is that movement of data what the software actually does

of data what the software actually does

of data what the software actually does is not where the value is the value is

is not where the value is the value is

is not where the value is the value is in the data itself so for example I

in the data itself so for example I

in the data itself so for example I could find any developer in here who’s

could find any developer in here who’s

could find any developer in here who’s in this room today and give him you know

in this room today and give him you know

in this room today and give him you know one year to go ahead and rebuild

one year to go ahead and rebuild

one year to go ahead and rebuild Facebook by himself and I guarantee you

Facebook by himself and I guarantee you

Facebook by himself and I guarantee you he’d be able to do it if you took the

he’d be able to do it if you took the

he’d be able to do it if you took the time and the effort you’d be able to do

time and the effort you’d be able to do

time and the effort you’d be able to do it the value is not in the software the

it the value is not in the software the

it the value is not in the software the value is in the data and the time to

value is in the data and the time to

value is in the data and the time to market that you’re able to get that

market that you’re able to get that

market that you’re able to get that software oh and the amount of users

software oh and the amount of users

software oh and the amount of users you’re able to bring into it as quickly

you’re able to bring into it as quickly

you’re able to bring into it as quickly as possible okay so that’s very very

as possible okay so that’s very very

as possible okay so that’s very very important because of what we’re going to

important because of what we’re going to

important because of what we’re going to be doing here

be doing here

be doing here the question is how can we leverage that

the question is how can we leverage that

the question is how can we leverage that data okay how can we in Kabul where you

data okay how can we in Kabul where you

data okay how can we in Kabul where you leverage the amount of data that we now

leverage the amount of data that we now

leverage the amount of data that we now have out there and specifically user

have out there and specifically user

have out there and specifically user data so if you have a facebook for

data so if you have a facebook for

data so if you have a facebook for example that has 1.8 billion users and

example that has 1.8 billion users and

example that has 1.8 billion users and we have 7 billion people in the world

we have 7 billion people in the world

we have 7 billion people in the world I guarantee you that we now are able to

I guarantee you that we now are able to

I guarantee you that we now are able to funnel in and create a cape verdean

funnel in and create a cape verdean

funnel in and create a cape verdean identify identity provider directly from

identify identity provider directly from

identify identity provider directly from there so when we talk about identity

there so when we talk about identity

there so when we talk about identity providers we talk about platforms that

providers we talk about platforms that

providers we talk about platforms that allow us to seek out programmatically

allow us to seek out programmatically

allow us to seek out programmatically your identity and I’m not saying that

your identity and I’m not saying that

your identity and I’m not saying that from identity theft perspective your

from identity theft perspective your

from identity theft perspective your public identity first thing last name

public identity first thing last name

public identity first thing last name email address locale language you speak

email address locale language you speak

email address locale language you speak gender your age so each one of these

gender your age so each one of these

gender your age so each one of these currently allow us to extract

currently allow us to extract

currently allow us to extract information from there so moving forward

information from there so moving forward

information from there so moving forward moving forward what we’re going to be

moving forward what we’re going to be

moving forward what we’re going to be doing is collectively bridging the gap

doing is collectively bridging the gap

doing is collectively bridging the gap between all the different industries

between all the different industries

between all the different industries that we have here in cape rivera all the

that we have here in cape rivera all the

that we have here in cape rivera all the different government agencies extracting

different government agencies extracting

different government agencies extracting data as much as we can from out there

data as much as we can from out there

data as much as we can from out there diaspora and bringing it all together

diaspora and bringing it all together

diaspora and bringing it all together into one pool that we collectively can

into one pool that we collectively can

into one pool that we collectively can make use of in various various ways this

make use of in various various ways this

make use of in various various ways this slide right here is very very important

slide right here is very very important

slide right here is very very important I’m a little concerned right and this is

I’m a little concerned right and this is

I’m a little concerned right and this is where I start getting a little radical

where I start getting a little radical

where I start getting a little radical right and sorry I’m very very concerned

right and sorry I’m very very concerned

right and sorry I’m very very concerned with the amount of time and effort that

with the amount of time and effort that

with the amount of time and effort that people are using as it relates to

people are using as it relates to

people are using as it relates to worrying about how many likes I have on

worrying about how many likes I have on

worrying about how many likes I have on my Facebook page how many followers I

my Facebook page how many followers I

my Facebook page how many followers I have on Instagram

have on Instagram

have on Instagram how many friends I have on snapchat how

how many friends I have on snapchat how

how many friends I have on snapchat how many people viewed my Instagram story

many people viewed my Instagram story

many people viewed my Instagram story right while that’s all good and while

right while that’s all good and while

right while that’s all good and while that’s important to your business and

that’s important to your business and

that’s important to your business and while today we have a larger

while today we have a larger

while today we have a larger distribution channel that we’ve ever had

distribution channel that we’ve ever had

distribution channel that we’ve ever had before we have to remember that the

before we have to remember that the

before we have to remember that the values in the data right so if you’re

values in the data right so if you’re

values in the data right so if you’re taking all this time time is money right

taking all this time time is money right

taking all this time time is money right so even if your time that you spend and

so even if your time that you spend and

so even if your time that you spend and you’re sharing the same thing ten times

you’re sharing the same thing ten times

you’re sharing the same thing ten times time is money

time is money

time is money so you need to be able to make sure that

so you need to be able to make sure that

so you need to be able to make sure that you know there’s a saying that we’re

you know there’s a saying that we’re

you know there’s a saying that we’re going to bring up it says if 10,000

going to bring up it says if 10,000

going to bring up it says if 10,000 people are doing something don’t beat

people are doing something don’t beat

people are doing something don’t beat 10,001 that 10,000 won has to be the

10,001 that 10,000 won has to be the

10,001 that 10,000 won has to be the person who goes against the grain and

person who goes against the grain and

person who goes against the grain and does something different right so don’t

does something different right so don’t

does something different right so don’t be that 10,000 one person diversify you

be that 10,000 one person diversify you

be that 10,000 one person diversify you portfolio diversify your digital

portfolio diversify your digital

portfolio diversify your digital portfolio what does that mean

portfolio what does that mean

portfolio what does that mean yes distribute your content via social

yes distribute your content via social

yes distribute your content via social distribute via Facebook via Instagram

distribute via Facebook via Instagram

distribute via Facebook via Instagram via all the different channels that you

via all the different channels that you

via all the different channels that you have access to but today I want all of

have access to but today I want all of

have access to but today I want all of you to add one element to it the data

you to add one element to it the data

you to add one element to it the data element when you leave this door today

element when you leave this door today

element when you leave this door today you need to begin thinking about okay

you need to begin thinking about okay

you need to begin thinking about okay this is all good but how can I not start

this is all good but how can I not start

this is all good but how can I not start to extract data so that data is not only

to extract data so that data is not only

to extract data so that data is not only valuable to me it’s valuable to the

valuable to me it’s valuable to the

valuable to me it’s valuable to the others that I work with it’s valuable to

others that I work with it’s valuable to

others that I work with it’s valuable to convert it’s valuable to Africa it’s

convert it’s valuable to Africa it’s

convert it’s valuable to Africa it’s valuable to how the world is changing

valuable to how the world is changing

valuable to how the world is changing remember the value is in the data right

remember the value is in the data right

remember the value is in the data right so technology equals change and this is

so technology equals change and this is

so technology equals change and this is part of the change that I’m talking

part of the change that I’m talking

part of the change that I’m talking about a few slides ago I said don’t be a

about a few slides ago I said don’t be a

about a few slides ago I said don’t be a victim to the algorithm the algorithm is

victim to the algorithm the algorithm is

victim to the algorithm the algorithm is the following when you’re looking at

the following when you’re looking at

the following when you’re looking at your Facebook feed when you’re looking

your Facebook feed when you’re looking

your Facebook feed when you’re looking at your Instagram feed you’re looking at

at your Instagram feed you’re looking at

at your Instagram feed you’re looking at your snapchat feed those are all powered

your snapchat feed those are all powered

your snapchat feed those are all powered by a very very robust algorithm that it

by a very very robust algorithm that it

by a very very robust algorithm that it that basically decide what’s going to be

that basically decide what’s going to be

that basically decide what’s going to be pushed to the top what’s going to be

pushed to the top what’s going to be

pushed to the top what’s going to be pushed to the bottom who’s paying for an

pushed to the bottom who’s paying for an

pushed to the bottom who’s paying for an ad that’s going to go right to the way

ad that’s going to go right to the way

ad that’s going to go right to the way to the top as well so as you’re sharing

to the top as well so as you’re sharing

to the top as well so as you’re sharing your content you’re sharing but

your content you’re sharing but

your content you’re sharing but organically it’s going to get pushed

organically it’s going to get pushed

organically it’s going to get pushed right to the bottom but if you had that

right to the bottom but if you had that

right to the bottom but if you had that users data you could communicate with

users data you could communicate with

users data you could communicate with them directly via broadcast email you

them directly via broadcast email you

them directly via broadcast email you could communicate them using the

could communicate them using the

could communicate them using the Facebook ad platform but uploading the

Facebook ad platform but uploading the

Facebook ad platform but uploading the user data to ensure that you seek out

user data to ensure that you seek out

user data to ensure that you seek out the exact person that I want to seek out

the exact person that I want to seek out

the exact person that I want to seek out okay so essentially what you’re doing is

okay so essentially what you’re doing is

okay so essentially what you’re doing is you’re going to be reducing your

you’re going to be reducing your

you’re going to be reducing your expenses and increasing your visibility

expenses and increasing your visibility

expenses and increasing your visibility okay so technology is equal to change so

okay so technology is equal to change so

okay so technology is equal to change so we’re changing we’re changing daily

we’re changing we’re changing daily

we’re changing we’re changing daily we’re changing right now as we speak so

we’re changing right now as we speak so

we’re changing right now as we speak so it’s important that to understand that

it’s important that to understand that

it’s important that to understand that if there’s not some level of pain that

if there’s not some level of pain that

if there’s not some level of pain that you’re experiencing on any given day

you’re experiencing on any given day

you’re experiencing on any given day when you’re working on something then

when you’re working on something then

when you’re working on something then you’re probably not being challenged

you’re probably not being challenged

you’re probably not being challenged enough you definitely need to be feeling

enough you definitely need to be feeling

enough you definitely need to be feeling pain or else it’s all relative you’re

pain or else it’s all relative you’re

pain or else it’s all relative you’re just going to be basically in an

just going to be basically in an

just going to be basically in an experience that is equivalent of

experience that is equivalent of

experience that is equivalent of everyone else so to stand out you have

everyone else so to stand out you have

everyone else so to stand out you have to go to the next level okay

to go to the next level okay

to go to the next level okay and as I mentioned it’s all relative so

and as I mentioned it’s all relative so

and as I mentioned it’s all relative so what does that mean so if we have all

what does that mean so if we have all

what does that mean so if we have all these platforms and now we have a

these platforms and now we have a

these platforms and now we have a different way of communicating with

different way of communicating with

different way of communicating with people so does your competitor to the

people so does your competitor to the

people so does your competitor to the right so does your competitor to the

right so does your competitor to the

right so does your competitor to the left so at the end of the day what’s

left so at the end of the day what’s

left so at the end of the day what’s really different from how things were

really different from how things were

really different from how things were before

before

before much different right so if you have one

much different right so if you have one

much different right so if you have one telecom who’s promoting their their

telecom who’s promoting their their

telecom who’s promoting their their services to you have another telecom

services to you have another telecom

services to you have another telecom service is promoting their services to

service is promoting their services to

service is promoting their services to you nothing much really changed from 10

you nothing much really changed from 10

you nothing much really changed from 10 years ago when they didn’t have social

years ago when they didn’t have social

years ago when they didn’t have social platforms but what does change now again

platforms but what does change now again

platforms but what does change now again is your access to the data and what you

is your access to the data and what you

is your access to the data and what you can extract at any given interaction

can extract at any given interaction

can extract at any given interaction with your customer so the opportunity so

with your customer so the opportunity so

with your customer so the opportunity so this this is where capered comes in so

this this is where capered comes in so

this this is where capered comes in so all of the what I spoke about before was

all of the what I spoke about before was

all of the what I spoke about before was all about the foundation about what we

all about the foundation about what we

all about the foundation about what we need to talk about today

need to talk about today

need to talk about today currently Africa is the emerging market

currently Africa is the emerging market

currently Africa is the emerging market there is no question what’s happening

there is no question what’s happening

there is no question what’s happening today in technology is the following all

today in technology is the following all

today in technology is the following all the platforms that I mentioned the fact

the platforms that I mentioned the fact

the platforms that I mentioned the fact the Facebook’s Instagram etc are

the Facebook’s Instagram etc are

the Facebook’s Instagram etc are reaching a point of saturation right so

reaching a point of saturation right so

reaching a point of saturation right so they’ve reached so many users that

they’ve reached so many users that

they’ve reached so many users that they’re getting to a point that they’re

they’re getting to a point that they’re

they’re getting to a point that they’re beginning to plateau they’re beginning

beginning to plateau they’re beginning

beginning to plateau they’re beginning to plateau Facebook has 1.8 billion

to plateau Facebook has 1.8 billion

to plateau Facebook has 1.8 billion users there’s 7 billion people in the

users there’s 7 billion people in the

users there’s 7 billion people in the world what are they going to do to

world what are they going to do to

world what are they going to do to continue to increase their numbers

continue to increase their numbers

continue to increase their numbers they’re a public company in the United

they’re a public company in the United

they’re a public company in the United States they have to show to Wall Street

States they have to show to Wall Street

States they have to show to Wall Street that they’re still relevant that they’re

that they’re still relevant that they’re

that they’re still relevant that they’re producing a profit that the numbers are

producing a profit that the numbers are

producing a profit that the numbers are steadily increasing at an ongoing rate

steadily increasing at an ongoing rate

steadily increasing at an ongoing rate to do so they have to look to the

to do so they have to look to the

to do so they have to look to the emerging markets they have to go to the

emerging markets they have to go to the

emerging markets they have to go to the places where people don’t have access to

places where people don’t have access to

places where people don’t have access to Internet they have to bring the

Internet they have to bring the

Internet they have to bring the infrastructure to get them online once

infrastructure to get them online once

infrastructure to get them online once they get them online then they’re going

they get them online then they’re going

they get them online then they’re going to supply them with a device once you

to supply them with a device once you

to supply them with a device once you supply them with the device they’re

supply them with the device they’re

supply them with the device they’re going to supply them with the platform

going to supply them with the platform

going to supply them with the platform they’re going to bring all this to

they’re going to bring all this to

they’re going to bring all this to people in those emerging markets so in

people in those emerging markets so in

people in those emerging markets so in this case Africa for example and they

this case Africa for example and they

this case Africa for example and they will they will foot the bill they will

will they will foot the bill they will

will they will foot the bill they will pay for that infrastructure to get you

pay for that infrastructure to get you

pay for that infrastructure to get you online because once they bring one

online because once they bring one

online because once they bring one individual online they’re able to

individual online they’re able to

individual online they’re able to calculate the amount of revenue that

calculate the amount of revenue that

calculate the amount of revenue that that one individual is able to drive

that one individual is able to drive

that one individual is able to drive okay

okay

okay but again Africa is the emerging market

but again Africa is the emerging market

but again Africa is the emerging market so what does that mean we have a very

so what does that mean we have a very

so what does that mean we have a very very very big opportunity right now each

very very big opportunity right now each

very very big opportunity right now each one of those five technology companies

one of those five technology companies

one of those five technology companies that I mentioned are seeking out which

that I mentioned are seeking out which

that I mentioned are seeking out which country within Africa is going to be the

country within Africa is going to be the

country within Africa is going to be the best beta test to take this initiative

best beta test to take this initiative

best beta test to take this initiative on which country is most stable which

on which country is most stable which

on which country is most stable which one has a stable economy which one has a

one has a stable economy which one has a

one has a stable economy which one has a stable democracy which one has a good

stable democracy which one has a good

stable democracy which one has a good percentage of people online that we can

percentage of people online that we can

percentage of people online that we can test things out with if you haven’t

test things out with if you haven’t

test things out with if you haven’t noticed a certain company button which

noticed a certain company button which

noticed a certain company button which starts at face and ends with book has

starts at face and ends with book has

starts at face and ends with book has been here in Cape Verde

been here in Cape Verde

been here in Cape Verde two times already in the last year again

two times already in the last year again

two times already in the last year again tomorrow so stop and think about that

tomorrow so stop and think about that

tomorrow so stop and think about that for a little bit what is it they’re

for a little bit what is it they’re

for a little bit what is it they’re looking for from a small island country

looking for from a small island country

looking for from a small island country in the middle of the Atlantic Ocean on

in the middle of the Atlantic Ocean on

in the middle of the Atlantic Ocean on the middle button of the west coast of

the middle button of the west coast of

the middle button of the west coast of Africa kappa weird is the beta test so

Africa kappa weird is the beta test so

Africa kappa weird is the beta test so we have to be able to know that we have

we have to be able to know that we have

we have to be able to know that we have a huge opportunity if we don’t plan to

a huge opportunity if we don’t plan to

a huge opportunity if we don’t plan to take that opportunity upon us we’re

take that opportunity upon us we’re

take that opportunity upon us we’re going to miss out on it so this talks

going to miss out on it so this talks

going to miss out on it so this talks about the journey and that the journey

about the journey and that the journey

about the journey and that the journey has already begun and we want you to

has already begun and we want you to

has already begun and we want you to join us so these are a few examples of

join us so these are a few examples of

join us so these are a few examples of what we’ve done in the last five or so

what we’ve done in the last five or so

what we’ve done in the last five or so years major accomplishments that are

years major accomplishments that are

years major accomplishments that are related with Cape Verde that have been

related with Cape Verde that have been

related with Cape Verde that have been done via data and via this process the

done via data and via this process the

done via data and via this process the first the government right so right now

first the government right so right now

first the government right so right now the the party that’s in power right now

the the party that’s in power right now

the the party that’s in power right now we assisted them with their political

we assisted them with their political

we assisted them with their political campaign all through data okay we have

campaign all through data okay we have

campaign all through data okay we have tourism we’re starting another platform

tourism we’re starting another platform

tourism we’re starting another platform called visit Cabo Verde this morning I

called visit Cabo Verde this morning I

called visit Cabo Verde this morning I took a quick run and I was running by

took a quick run and I was running by

took a quick run and I was running by the UM the new casino construction site

the UM the new casino construction site

the UM the new casino construction site that’s coming up and as I’m running by I

that’s coming up and as I’m running by I

that’s coming up and as I’m running by I didn’t think about what’s going to be in

didn’t think about what’s going to be in

didn’t think about what’s going to be in that casino I thought about how are we

that casino I thought about how are we

that casino I thought about how are we going to access the data of the people

going to access the data of the people

going to access the data of the people who attend that casino who come from

who attend that casino who come from

who attend that casino who come from outside not the owner of the casino us

outside not the owner of the casino us

outside not the owner of the casino us Cabo Verde how are we going to get

Cabo Verde how are we going to get

Cabo Verde how are we going to get access to that I recently attended a

access to that I recently attended a

access to that I recently attended a resort in solemn a resort in sul where I

resort in solemn a resort in sul where I

resort in solemn a resort in sul where I stayed for two days and I didn’t hear

stayed for two days and I didn’t hear

stayed for two days and I didn’t hear one Cape Verdean song and I immediately

one Cape Verdean song and I immediately

one Cape Verdean song and I immediately approached the general manager and

approached the general manager and

approached the general manager and brought it up to him and he said it

brought it up to him and he said it

brought it up to him and he said it wasn’t part of their their the direction

wasn’t part of their their the direction

wasn’t part of their their the direction they wanted to go in but there are not

they wanted to go in but there are not

they wanted to go in but there are not soil but they don’t want to play a Cape

soil but they don’t want to play a Cape

soil but they don’t want to play a Cape Verdean song so how do we get access in

Verdean song so how do we get access in

Verdean song so how do we get access in between between the tourists right so

between between the tourists right so

between between the tourists right so you have the tourists you have you need

you have the tourists you have you need

you have the tourists you have you need a platform in between and then you need

a platform in between and then you need

a platform in between and then you need the actual resort we need to have access

the actual resort we need to have access

the actual resort we need to have access to that data we need to know who’s

to that data we need to know who’s

to that data we need to know who’s coming here if we’re at a point where we

coming here if we’re at a point where we

coming here if we’re at a point where we have almost where we’re nearing towards

have almost where we’re nearing towards

have almost where we’re nearing towards a million tourists per year someone tell

a million tourists per year someone tell

a million tourists per year someone tell me if we have even 100 user information

me if we have even 100 user information

me if we have even 100 user information from those people who have attended here

from those people who have attended here

from those people who have attended here I doubt it right so this is where we

I doubt it right so this is where we

I doubt it right so this is where we have to you know hit those pain points

have to you know hit those pain points

have to you know hit those pain points this is where we need to be a little

this is where we need to be a little

this is where we need to be a little radical and say hey something needs to

radical and say hey something needs to

radical and say hey something needs to be done something needs to be done

be done something needs to be done

be done something needs to be done quickly all right so we talked about the

quickly all right so we talked about the

quickly all right so we talked about the tourism side music

tourism side music

tourism side music music is one of our main exports right

music is one of our main exports right

music is one of our main exports right music is one of our main exports our

music is one of our main exports our

music is one of our main exports our culture is one of our main exports if we

culture is one of our main exports if we

culture is one of our main exports if we had the level of technology that we have

had the level of technology that we have

had the level of technology that we have today when society was still here

today when society was still here

today when society was still here we could have done some incredibly

we could have done some incredibly

we could have done some incredibly impactful things she’s not here anymore

impactful things she’s not here anymore

impactful things she’s not here anymore today but we have a number of other

today but we have a number of other

today but we have a number of other large artists who are okay so what we’ve

large artists who are okay so what we’ve

large artists who are okay so what we’ve done is just a few examples now some

done is just a few examples now some

done is just a few examples now some freighters I’ve been working with Nelson

freighters I’ve been working with Nelson

freighters I’ve been working with Nelson freighters now for about four or five

freighters now for about four or five

freighters now for about four or five years on a number of projects and we’ve

years on a number of projects and we’ve

years on a number of projects and we’ve done some amazing things I just passed

done some amazing things I just passed

done some amazing things I just passed Portugal on the way here for a quick

Portugal on the way here for a quick

Portugal on the way here for a quick ceremony that they were presenting him

ceremony that they were presenting him

ceremony that they were presenting him with the first Cape Verdean artist at

with the first Cape Verdean artist at

with the first Cape Verdean artist at Universal Music to receive platinum

Universal Music to receive platinum

Universal Music to receive platinum record sales on two tracks break of dawn

record sales on two tracks break of dawn

record sales on two tracks break of dawn muta Lena this has never happened before

muta Lena this has never happened before

muta Lena this has never happened before and we did it through data this past

and we did it through data this past

and we did it through data this past year one of his videos was the most

year one of his videos was the most

year one of his videos was the most viewed video on YouTube in Portugal I’ll

viewed video on YouTube in Portugal I’ll

viewed video on YouTube in Portugal I’ll repeat that most viewed video on YouTube

repeat that most viewed video on YouTube

repeat that most viewed video on YouTube in Portugal we did it through data okay

in Portugal we did it through data okay

in Portugal we did it through data okay and then technology we’ve created a

and then technology we’ve created a

and then technology we’ve created a company here in Cape Verde based out of

company here in Cape Verde based out of

company here in Cape Verde based out of Cape Verde called Africa Phoenix okay

Cape Verde called Africa Phoenix okay

Cape Verde called Africa Phoenix okay and that’s where this consortium will

and that’s where this consortium will

and that’s where this consortium will come into play that’s where we will

come into play that’s where we will

come into play that’s where we will collect all the data related to Cape

collect all the data related to Cape

collect all the data related to Cape Verde that we’re going to use

Verde that we’re going to use

Verde that we’re going to use strategically for all these different

strategically for all these different

strategically for all these different initiatives whether it be for government

initiatives whether it be for government

initiatives whether it be for government whether it be for different industries

whether it be for different industries

whether it be for different industries whether it be for education for culture

whether it be for education for culture

whether it be for education for culture for music for entertainment that’s going

for music for entertainment that’s going

for music for entertainment that’s going to be the hub that we need to come

to be the hub that we need to come

to be the hub that we need to come together and begin to collect that data

together and begin to collect that data

together and begin to collect that data collectively so that if organisation a

collectively so that if organisation a

collectively so that if organisation a needs to use the 1 million user base

needs to use the 1 million user base

needs to use the 1 million user base that we have they can do so and so can

that we have they can do so and so can

that we have they can do so and so can organization B as I said join us so that

organization B as I said join us so that

organization B as I said join us so that we all come together and do this as one

we all come together and do this as one

we all come together and do this as one so this hasn’t been poaching meanies

so this hasn’t been poaching meanies

so this hasn’t been poaching meanies right so my my objective here today was

right so my my objective here today was

right so my my objective here today was to come share this experience that I’ve

to come share this experience that I’ve

to come share this experience that I’ve had right inside the view from inside

had right inside the view from inside

had right inside the view from inside let you know what’s happening let you

let you know what’s happening let you

let you know what’s happening let you know that these large technology

know that these large technology

know that these large technology organizations we have a saying well is

organizations we have a saying well is

organizations we have a saying well is it there’s a big DJ for the younger

it there’s a big DJ for the younger

it there’s a big DJ for the younger people in generation I mean the younger

people in generation I mean the younger

people in generation I mean the younger people in the audience is a DJ right now

people in the audience is a DJ right now

people in the audience is a DJ right now who says they don’t want you to blank

who says they don’t want you to blank

who says they don’t want you to blank right DJ Khaled oh no everyone knows

right DJ Khaled oh no everyone knows

right DJ Khaled oh no everyone knows could not be more correct these

could not be more correct these

could not be more correct these organizations don’t want you to have

organizations don’t want you to have

organizations don’t want you to have access to the data they want you to be a

access to the data they want you to be a

access to the data they want you to be a user they want you to be on there 24

user they want you to be on there 24

user they want you to be on there 24 hours a day they want you to have that

hours a day they want you to have that

hours a day they want you to have that phone right next to you on your bed when

phone right next to you on your bed when

phone right next to you on your bed when you wake up grab it check it as soon as

you wake up grab it check it as soon as

you wake up grab it check it as soon as you do before you do anything else

you do before you do anything else

you do before you do anything else they want you to be that user they don’t

they want you to be that user they don’t

they want you to be that user they don’t want you to have the power they don’t

want you to have the power they don’t

want you to have the power they don’t want you to have the value they don’t

want you to have the value they don’t

want you to have the value they don’t want you to have the gold and that’s the

want you to have the gold and that’s the

want you to have the gold and that’s the radical part about this they don’t want

radical part about this they don’t want

radical part about this they don’t want you to and it goes against the grain of

you to and it goes against the grain of

you to and it goes against the grain of what I work on right working for

what I work on right working for

what I work on right working for Microsoft and Facebook but it’s the view

Microsoft and Facebook but it’s the view

Microsoft and Facebook but it’s the view from inside that I wanted to share here

from inside that I wanted to share here

from inside that I wanted to share here today because it’s important for me for

today because it’s important for me for

today because it’s important for me for the Kate Vernon community that I relay

the Kate Vernon community that I relay

the Kate Vernon community that I relay this information right so member tomma

this information right so member tomma

this information right so member tomma meanies i came to call on all of you

meanies i came to call on all of you

meanies i came to call on all of you because we have a tremendous amount of

because we have a tremendous amount of

because we have a tremendous amount of work to do when you leave here today we

work to do when you leave here today we

work to do when you leave here today we only had 18 minutes but when you leave

only had 18 minutes but when you leave

only had 18 minutes but when you leave here today I want you to start thinking

here today I want you to start thinking

here today I want you to start thinking about how can you begin capturing data

about how can you begin capturing data

about how can you begin capturing data with any of your constituents right

with any of your constituents right

with any of your constituents right whether you represent a small business a

whether you represent a small business a

whether you represent a small business a large business and enterprise a

large business and enterprise a

large business and enterprise a government agency how can you begin

government agency how can you begin

government agency how can you begin collecting that data that we can all

collecting that data that we can all

collecting that data that we can all collectively use to take cape verde to

collectively use to take cape verde to

collectively use to take cape verde to the next level to make sure cape verde

the next level to make sure cape verde

the next level to make sure cape verde is that beta test for the next

is that beta test for the next

is that beta test for the next generation to ensure that we’re able to

generation to ensure that we’re able to

generation to ensure that we’re able to bring everybody up collectively at the

bring everybody up collectively at the

bring everybody up collectively at the same time ok so once again I want to

same time ok so once again I want to

same time ok so once again I want to take one minute out to thank the TEDx

take one minute out to thank the TEDx

take one minute out to thank the TEDx organization for putting together a

organization for putting together a

organization for putting together a pristine event I don’t think you guys

pristine event I don’t think you guys

pristine event I don’t think you guys could have done a better job I don’t

could have done a better job I don’t

could have done a better job I don’t think you could have done absolutely

think you could have done absolutely

think you could have done absolutely amazing

amazing

amazing it was an honor for me to be the first

it was an honor for me to be the first

it was an honor for me to be the first speaker of the first TEDx in Cabo Verde

speaker of the first TEDx in Cabo Verde

speaker of the first TEDx in Cabo Verde so I thank you guys for that thank you

so I thank you guys for that thank you

so I thank you guys for that thank you very much

”

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