[Music]
but day
I am a person with hopefully no
I believe that in my life both at the
familiar as a professional level
stopped lucky but I do not believe in the
Luckily I’m not the person who believes
that the decisive luck in things
and look like I’m in a soccer world
it’s a game a very serious game but a
game where chance has a lot to do
I believe more in the work I do not think that
the luck factor must be shortened with
the work done
normally when there is a talk today not
just finish to prove that
I say in that talk I just finish
always with a phrase is not mine that is
I heard once that Jorge Valdano
he said that success is only
in front of the work in the dictionary
because if you start with work
begins contribution in effect of life for
achieve success can only be
get through work
I’m going to finish the talk here because
the truth what I think is to say to me
when they ask me what is the secret
Sevilla stroke work but not
I have I do not have many elements of
judgment valuation after 16
years as sports director for
look for another secret to the success of
seville but obviously there are 16
minute and be and do finish here
so I will try in what remains
to tell something more to make room for
at the time we have, I ‘m not going to tell
my story
I think I’m not a model at all
because I’m a sports director and I do not
I studied for this the sports director
in my life I thought it was going to be
sports director when he was a player
football
I studied right because what I
I liked actually I liked politics
in my frustrated vocation
obviously after 90 football in the
policy is worth with a cup of coffee or
no but I’m not a model to say no you can not
I can not say I did this is all this
because I had studied I had gone to
kurt no no no I ‘m not a model for nothing
because everything has been happening to base
to go forward no yes I can that what
has done to be here today tell you
something look back and see what tsc
and in the end everything is very subjective, not me
I think I do not believe much in the
clichés not the models that are worth
we are not 100 people each
be very different and I do not think the hundred
per cent of what I did what has
done to get where he has arrived or
can serve everything I think there will be
things that can be worth taking
use them if you want to think about it
meditate on it and others that directly goes
very much with my personality and
Lieutenant just do not serve us
I’m going to put two pictures I’m at
background street silhouette in the background
I’m crying and it’s in Carlos
tartiere the field of oviedo
minutes after the
descent of Seville in season 96
97 and then this picture is a little the
present is not a summary of what
got by the seville in these
last years not because I put state
Photo
the first is my dream to be a footballer
what I thought when I started to
kid
however a cristina photo photo
bitter desolation of guilt for
have defended and this other photo is of
what I never thought I was going to do
he was sports director
however successful obviously between
both photos
apart from having less hair open a
change a sudden change say a change
in what I dreamed of being what I never
I imagined it was going to be and yet what
that I dreamed
my career has been normal in fact
when they ask me how will the
goalkeeper and that’s me I ‘m a director
Sports is also neither spoke nor nor
between what I dreamed and did not and what
that never dreamed and yet
fortunately we have achieved successes
and there is a change, I think that
It is the first important word
we know how to talk about reinventing ourselves
everything changed in my particular case it was
a tremendously change group because
as I said earlier I was not
prepared is aware he was not
trained or change produces
immediately two situations problems
and fear
I had a problem but it changed in
any case in any situation
If you move house you have
than looking for a mortgage that is not
talk about the problems that I like to say
my children sometimes and rooms the
fears change of car and sells and of
change city
idem of idem but the problems
most of the problems that
we see that they have no solution is not
in the problem are in our
ability to deal with those problems
believe able to fix it
just as it happens with fears and
fears sometimes we see it extremely
complicated and really our own
fear of not being able to face it
it happened to me that is to be me of the night
in the morning
There are those who say seville sports
even bankrupt even an edition
they have descended
I said I did not see anywhere
no exit there were only walls walls
one after another wall use higher another
biggest economic problem but
sports restaurant seville because
we’re in second I do not have money to
buy players there were only walls
and 90 points I say why not instead of
see wall try to start playing doors
to open and enter and like that
force and that’s what I told before
I will tell how I started looking
doors and open it and pass those wall with
two very objective data and with three
more objective situations the two
the two most objective performances
they were fundamentally defining me
goal that I wanted to be me
I had left the gloves and picked up
the agenda but who wants to make a
joke in a second division club
with a completely false program
positive and I started to set goals
but obviously those objectives have
have a degree of rationality that
TiVo may lack that amate that that
at the end of what frustration because
final the whiting that bites the
queue or trying to start raising
ambitious but achievable objectives and
then the second important second data
objective that you think you have to
do when you start to reinvent yourself to
change is to make an inventory of what
you have what you and your weapons to
to be able to face is objective and also what
I did say I said federer I have now
same sports management at the
year 2000
we are three people two people and I
I can not cover and want to dominate
the entire world soccer market and
Get to know Argentine soccer football
brazilian soccer polish soccer
we are not going to try to cover what
we can with three people because we are going to
do today in andalusia and spain
we are going to be strong and from there
let’s go growing
today we are 16 people in that
Department
obviously we have a relationship
much bigger but I say these things
because it is very important for and
trying to say several times to save them
died find the doors define your
objectives to be clear that what he wants
do and above all know that you have
to do that if you want to go do the
camino de santiago and want to do it in
car on the roads of the road of
Santiago
impossible you will have to see
if I can do it walking and it’s that this
relapa a water backpack where is going to
stop to see what you have to be able to
get the goal and once you
you get to have clear goals and know
what is what he has around him
to be able to go for it
for me there are three things that are more
subjective there is no that possibly are
those that apply or the circumstances
specials of my work and of the
my company decision conviction and
courage and passion will remain with these
three years ago will be no forgiveness conviction
says anthony de melo that people
that deliberate eternally in itself has
to take a good step all of life with
one leg
what does that mean we can not give
turn and turn and turn without trying
find the way for that you have to
have the following look that said
courage
you have to be ambitious
but in the degree of the word ambition
more loving more pleasant
we have sometimes been called
there seville today in vienna surroundings
tremendistas because always opportune
objectives is too high
but that has allowed us to grow when
we started the objective obviously
ascend when we ascend the goal
was to enter Europe when we entered gold
to win title sentence you can stop
I do not think it is not necessary to try
spin very thin between being ambitious and
neither be a daredevil but I think that
the carrot in front of the horse before
good to put it to go because if you do not
becomes something static and
maverick and that’s the first step
to go back to being mediocre and finally
we have said conviction and courage
people something that for me is key not and
I think it’s fundamental is passion not
obviously my case is easy, not what
I say and I say it to mouth full
I am more sevillista than
sports director
if I work more with the feeling of
belong to a club that I want to
with the contractual obligation that binds
that club but I think passion can
exist in any type of situation
no and the actions the car turbo
when the bus overtaking and you lack a
little bit of force to put the turbo and
advance passion is gasoline
when the car is running out and he throws
gasoline in the capacity that we have
to solve situations that we
they seem insoluble and yet it appears
that greater effort because we want what
what we do therefore to get
still more than giving that back of
nut
I think the illusion
the love of what he is doing is key
I give a very quick example and when
I decide to bring a player I love
talk to him on the phone and see him
in person and apart from their conditions
Techniques are obviously key
I always want to pursue the illusion
come to Seville
the illusion to be included in the project
Seville because I think that when
things do not go well when you fail in
launch the car engine
that illusion and that passion do the
turbo that faces and can get
the objective
for me it is something fundamental I prefer
a player
Excited with desire to come with a
tactical technical level from 8 to a
player without desire that has a level 10
with a quick example what is the
football but we have signed
Little manchester city player week
ree player who was top spot moment
and that he has been wandering the
premier league when I spoke with him
by phone
I perceived exception would be to say a lot
He is to mark the player and an
player is the stage to pick up at
airport I have that habit of
pick up something from the airport and the
journey from the airport to the hotel
The only thing I did is confirm that
this player came with illusion
Today, it may be the
players are selling more in the
championship in spain and fundamentally
that’s why art its technical conditions
because he came with the illusion
I’m finishing we’ve talked today
talked about reinventing yourself change but
I believe that reinvention
it’s not something that ends once you
you arrive at your position when you reach your
job position and has achieved
change
I believe that the investment reinvent itself
it is continuous
a very graphic example imagined that
they are an exercise we have to answer
with conquering a top
we do what we have said objective
conquer the top that resource I have a
army
let’s apply the convention let’s go now
above
courage and passion we have arrived
to the top
hey now we say there is a sea entrance
that we can master the for when
boats arrives we come back again to
reinvent ourselves we go back to
plant a goal to see what resources
I have to be convinced to have
courage and to have passion
I can tell you what my example
16 year experience sports director
good moments and bad moments
I had to go continuously
reinventing because things have gone
bad moment and you had to change
the speech because there has been a
competition and other clubs that already
they work in that harmony because the
objectives that we are only getting
they are small and there were no more
therefore everything you have said is not a
only time is continuous the year 2011 2012
let’s be ninth city but classification
of Seville in the last 12 years and
there I have to say hey we have to
re – invent and we go back to
plant a goal to look at resources
that we had to apply the convention the
courage and passion and from
there we have gotten our last
year the consecutive European title
finished as I thought
nobody said it was going to be easy but at
neither did anyone say that
they make it impossible
thank you very much
[Applause]
”
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