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CIRCULAR ECONOMY – THIS IS MY CONTRIBUTION, WHATS YOURS | Sabine Oberhuber | TEDxEindhovenSalon


good afternoon I just wished the witness

good afternoon I just wished the witness a little bit the presentations and from

a little bit the presentations and from

a little bit the presentations and from the students and I thought I would give

the students and I thought I would give

the students and I thought I would give you some ammunition because you

you some ammunition because you

you some ammunition because you apparently are asked very often what is

apparently are asked very often what is

apparently are asked very often what is circ circular and why circular

circ circular and why circular

circ circular and why circular humanities dream in the Middle Ages was

humanities dream in the Middle Ages was

humanities dream in the Middle Ages was to create gold from dirt and gold was

to create gold from dirt and gold was

to create gold from dirt and gold was assigned for a better future it was a

assigned for a better future it was a

assigned for a better future it was a means to create your future now and it

means to create your future now and it

means to create your future now and it was passed on very carefully from

was passed on very carefully from

was passed on very carefully from generation to generation so there is a

generation to generation so there is a

generation to generation so there is a big chance that something on gold you’re

big chance that something on gold you’re

big chance that something on gold you’re wearing was mined by the Romans in

wearing was mined by the Romans in

wearing was mined by the Romans in ancient times but what we’re doing now

ancient times but what we’re doing now

ancient times but what we’re doing now is that we are creating waste from goals

is that we are creating waste from goals

is that we are creating waste from goals and we’re doing that on a massive scale

and we’re doing that on a massive scale

and we’re doing that on a massive scale in the Netherlands alone we throw away

in the Netherlands alone we throw away

in the Netherlands alone we throw away 27 million euro in gold every year and

27 million euro in gold every year and

27 million euro in gold every year and that is only the Netherlands and how is

that is only the Netherlands and how is

that is only the Netherlands and how is that possible it is possible because 12%

that possible it is possible because 12%

that possible it is possible because 12% of the gold which is mined yearly is now

of the gold which is mined yearly is now

of the gold which is mined yearly is now used in electronic devices and it’s not

used in electronic devices and it’s not

used in electronic devices and it’s not only gold it’s silver it’s in fact in

only gold it’s silver it’s in fact in

only gold it’s silver it’s in fact in every smartphone you’ll find

every smartphone you’ll find

every smartphone you’ll find approximately 46 elements and some of

approximately 46 elements and some of

approximately 46 elements and some of these other rare earth metals and what

these other rare earth metals and what

these other rare earth metals and what we discard is even worse we discard 40

we discard is even worse we discard 40

we discard is even worse we discard 40 million tonnes of electronic waste every

million tonnes of electronic waste every

million tonnes of electronic waste every year you can fill a line of trucks of

year you can fill a line of trucks of

year you can fill a line of trucks of twenty three thousand kilometer with

twenty three thousand kilometer with

twenty three thousand kilometer with this electronic waste which is the

this electronic waste which is the

this electronic waste which is the distance from Tokyo to New York and back

distance from Tokyo to New York and back

distance from Tokyo to New York and back so this is the numbers from 2014-2018 it

so this is the numbers from 2014-2018 it

so this is the numbers from 2014-2018 it was projected this health has been grown

was projected this health has been grown

was projected this health has been grown by 20% so six thousand kilowatt

by 20% so six thousand kilowatt

by 20% so six thousand kilowatt kilometers approximately more so we see

kilometers approximately more so we see

kilometers approximately more so we see that is it is just not sustainable

that is it is just not sustainable

that is it is just not sustainable the way we organize our economy and this

the way we organize our economy and this

the way we organize our economy and this is partly because of the linear linear

is partly because of the linear linear

is partly because of the linear linear economy because we make take metals out

economy because we make take metals out

economy because we make take metals out of the earth we make products and we

of the earth we make products and we

of the earth we make products and we discard them but it is only it is also

discard them but it is only it is also

discard them but it is only it is also because of the business

because of the business

because of the business business models we created if you look

business models we created if you look

business models we created if you look at that telephone I as a kid remember I

at that telephone I as a kid remember I

at that telephone I as a kid remember I was I’m calling with his self telephone

was I’m calling with his self telephone

was I’m calling with his self telephone at my grandmother’s house and it worked

at my grandmother’s house and it worked

at my grandmother’s house and it worked well until the 80s and I don’t know how

well until the 80s and I don’t know how

well until the 80s and I don’t know how many of those you have owned in the last

many of those you have owned in the last

many of those you have owned in the last ten years I have owned five my last one

ten years I have owned five my last one

ten years I have owned five my last one is a refurbished one I must say but we

is a refurbished one I must say but we

is a refurbished one I must say but we see that we as a consumer are

see that we as a consumer are

see that we as a consumer are contributing a lot to this waste of

contributing a lot to this waste of

contributing a lot to this waste of materials and when we know that only 8%

materials and when we know that only 8%

materials and when we know that only 8% of all the gold we use is recovered we

of all the gold we use is recovered we

of all the gold we use is recovered we see that in a finite system as close as

see that in a finite system as close as

see that in a finite system as close as the earth is this is not sustainable and

the earth is this is not sustainable and

the earth is this is not sustainable and do you think this is an coincidence that

do you think this is an coincidence that

do you think this is an coincidence that is happening like that no it is on

is happening like that no it is on

is happening like that no it is on purpose business in order to grow has

purpose business in order to grow has

purpose business in order to grow has created business models which make us

created business models which make us

created business models which make us consume much more than we actually need

consume much more than we actually need

consume much more than we actually need and for and discard much more than we

and for and discard much more than we

and for and discard much more than we already what we actually should so there

already what we actually should so there

already what we actually should so there are the products we call those business

are the products we call those business

are the products we call those business models designed to fail designed to be

models designed to fail designed to be

models designed to fail designed to be outdated or designed to be out fashioned

outdated or designed to be out fashioned

outdated or designed to be out fashioned and all those in an economy where we

and all those in an economy where we

and all those in an economy where we know that our needs are temporary but

know that our needs are temporary but

know that our needs are temporary but the consequences they are permanent they

the consequences they are permanent they

the consequences they are permanent they stay with us and if you look what this

stay with us and if you look what this

stay with us and if you look what this in a growing economy means then you can

in a growing economy means then you can

in a growing economy means then you can see this in a very interesting example

see this in a very interesting example

see this in a very interesting example on the left-hand side you see that the

on the left-hand side you see that the

on the left-hand side you see that the cement which was used by the United

cement which was used by the United

cement which was used by the United States in the entire twentieth century

States in the entire twentieth century

States in the entire twentieth century on the right hand side you see the

on the right hand side you see the

on the right hand side you see the cement which was used in China within

cement which was used in China within

cement which was used in China within three years so this is the dimension of

three years so this is the dimension of

three years so this is the dimension of the problem we are dealing with and just

the problem we are dealing with and just

the problem we are dealing with and just to give you a little nice picture of how

to give you a little nice picture of how

to give you a little nice picture of how that could look like this it was Beirut

that could look like this it was Beirut

that could look like this it was Beirut at one and a half years ago they had a

at one and a half years ago they had a

at one and a half years ago they had a waste crisis the way to waste wasn’t

waste crisis the way to waste wasn’t

waste crisis the way to waste wasn’t collected in me anymore and within a few

collected in me anymore and within a few

collected in me anymore and within a few weeks they created something which

weeks they created something which

weeks they created something which looked like a skiing ramp so they were

looked like a skiing ramp so they were

looked like a skiing ramp so they were already photos taken

already photos taken

already photos taken with skiers on top but it’s it’s it’s

with skiers on top but it’s it’s it’s

with skiers on top but it’s it’s it’s incredible this is just one city in in

incredible this is just one city in in

incredible this is just one city in in the world

the world

the world so we urgently need to rethink our

so we urgently need to rethink our

so we urgently need to rethink our business model to rethink our economic

business model to rethink our economic

business model to rethink our economic model because the earth is a closed

model because the earth is a closed

model because the earth is a closed system and we started with that in our

system and we started with that in our

system and we started with that in our own office and we said we need to think

own office and we said we need to think

own office and we said we need to think of something different and we asked

of something different and we asked

of something different and we asked Phillips Phillips would you be able to

Phillips Phillips would you be able to

Phillips Phillips would you be able to to come and just sell us light we want

to come and just sell us light we want

to come and just sell us light we want that use day and charge of all the

that use day and charge of all the

that use day and charge of all the materials you use in your products we

materials you use in your products we

materials you use in your products we want that you stay in charge of the

want that you stay in charge of the

want that you stay in charge of the electricity bill and the effect was that

electricity bill and the effect was that

electricity bill and the effect was that we got a very very good system high

we got a very very good system high

we got a very very good system high quality products which needed very

quality products which needed very

quality products which needed very little maintenance which lasted very

little maintenance which lasted very

little maintenance which lasted very long and at the same time we could

long and at the same time we could

long and at the same time we could reduce our energy bill by nearly 50%

reduce our energy bill by nearly 50%

reduce our energy bill by nearly 50% because Philips tuned the system in a

because Philips tuned the system in a

because Philips tuned the system in a way that it was very very energy

way that it was very very energy

way that it was very very energy efficient so you see as soon that you

efficient so you see as soon that you

efficient so you see as soon that you put the responsibility on two different

put the responsibility on two different

put the responsibility on two different shoulders on shoulders were actually

shoulders on shoulders were actually

shoulders on shoulders were actually they’ve can be taken then you get

they’ve can be taken then you get

they’ve can be taken then you get completely different solution we scaled

completely different solution we scaled

completely different solution we scaled it up because Schiphol the airport in

it up because Schiphol the airport in

it up because Schiphol the airport in Amsterdam they had the dilemma that they

Amsterdam they had the dilemma that they

Amsterdam they had the dilemma that they have an investment cycle of 15 years and

have an investment cycle of 15 years and

have an investment cycle of 15 years and everything they could get on the market

everything they could get on the market

everything they could get on the market which would burn for 24/7 and would only

which would burn for 24/7 and would only

which would burn for 24/7 and would only last for six years

last for six years

last for six years so six years within an investment cycle

so six years within an investment cycle

so six years within an investment cycle of 15 years is a very very bad business

of 15 years is a very very bad business

of 15 years is a very very bad business case you get two and a half times that

case you get two and a half times that

case you get two and a half times that you have to install everything so they

you have to install everything so they

you have to install everything so they went they heard of our project in our

went they heard of our project in our

went they heard of our project in our office and said we want that as well we

office and said we want that as well we

office and said we want that as well we want Philips to deliver slide for 15

want Philips to deliver slide for 15

want Philips to deliver slide for 15 years so Philips came and they saw

years so Philips came and they saw

years so Philips came and they saw themselves confronted with their own

themselves confronted with their own

themselves confronted with their own problem so they looked into the design

problem so they looked into the design

problem so they looked into the design of the death of the installation they

of the death of the installation they

of the death of the installation they found that there was a little driver

found that there was a little driver

found that there was a little driver which was built in the installation in

which was built in the installation in

which was built in the installation in such a way that you would have to

such a way that you would have to

such a way that you would have to dismantle everything and being

dismantle everything and being

dismantle everything and being responsible

responsible

responsible now also in financial terms for the

now also in financial terms for the

now also in financial terms for the consequences of this design

consequences of this design

consequences of this design they went back they changed the design

they went back they changed the design

they went back they changed the design now you can replace this little driver

now you can replace this little driver

now you can replace this little driver in a very quick and easy way you don’t

in a very quick and easy way you don’t

in a very quick and easy way you don’t have to throw away the whole

have to throw away the whole

have to throw away the whole installation you don’t need to close

installation you don’t need to close

installation you don’t need to close lounge for days and the whole this

lounge for days and the whole this

lounge for days and the whole this system cannot only function for 15 years

system cannot only function for 15 years

system cannot only function for 15 years maybe it can even function for 20 years

maybe it can even function for 20 years

maybe it can even function for 20 years so this is what we mean by different

so this is what we mean by different

so this is what we mean by different business models as soon as we have the

business models as soon as we have the

business models as soon as we have the responsibility and the consequences

responsibility and the consequences

responsibility and the consequences together at one table I think everything

together at one table I think everything

together at one table I think everything will change but the second thing is and

will change but the second thing is and

will change but the second thing is and that’s what as I already mentioned was

that’s what as I already mentioned was

that’s what as I already mentioned was design is very important so I just give

design is very important so I just give

design is very important so I just give you another example how we can think

you another example how we can think

you another example how we can think differently about design is then we had

differently about design is then we had

differently about design is then we had to create this roof for this very very

to create this roof for this very very

to create this roof for this very very big building and it is a steel roof

big building and it is a steel roof

big building and it is a steel roof construction and we were looking at

construction and we were looking at

construction and we were looking at someone because our ambition was to

someone because our ambition was to

someone because our ambition was to create a truly circular building and our

create a truly circular building and our

create a truly circular building and our ambition was to find someone who could

ambition was to find someone who could

ambition was to find someone who could provide us with a roof a steel

provide us with a roof a steel

provide us with a roof a steel construction which she was not only easy

construction which she was not only easy

construction which she was not only easy to assemble but early also easy to

to assemble but early also easy to

to assemble but early also easy to disassemble to transport and to

disassemble to transport and to

disassemble to transport and to reassemble and that all that is in a

reassemble and that all that is in a

reassemble and that all that is in a safe way and we asked all providers of

safe way and we asked all providers of

safe way and we asked all providers of steel constructions if they could

steel constructions if they could

steel constructions if they could provide us with such a steel roof and it

provide us with such a steel roof and it

provide us with such a steel roof and it all said steered us as blankly and

all said steered us as blankly and

all said steered us as blankly and couldn’t provide her with what we needed

couldn’t provide her with what we needed

couldn’t provide her with what we needed so what we did is we thought which

so what we did is we thought which

so what we did is we thought which industry is used to think in steel

industry is used to think in steel

industry is used to think in steel constructions which you can assemble

constructions which you can assemble

constructions which you can assemble which you can disassemble which you can

which you can disassemble which you can

which you can disassemble which you can store transport in which you can

store transport in which you can

store transport in which you can reassemble and we came up with those

reassemble and we came up with those

reassemble and we came up with those guys because they have to do that every

guys because they have to do that every

guys because they have to do that every week and they looked at us also blankly

week and they looked at us also blankly

week and they looked at us also blankly and said no we never built a roof and we

and said no we never built a roof and we

and said no we never built a roof and we said well you’ve probably never built a

said well you’ve probably never built a

said well you’ve probably never built a roof but probably you can design a

roof but probably you can design a

roof but probably you can design a horizontal rollercoaster and that’s what

horizontal rollercoaster and that’s what

horizontal rollercoaster and that’s what they did and the funny thing is we

they did and the funny thing is we

they did and the funny thing is we didn’t even in it not only get roof

didn’t even in it not only get roof

didn’t even in it not only get roof construction with all the features I

construction with all the features I

construction with all the features I just told you we got also roof

just told you we got also roof

just told you we got also roof construction with 30% less steel

construction with 30% less steel

construction with 30% less steel so that’s a very interesting fact as

so that’s a very interesting fact as

so that’s a very interesting fact as well because in their business model it

well because in their business model it

well because in their business model it was to give us the best construction we

was to give us the best construction we

was to give us the best construction we got not to sell us as much steel as the

got not to sell us as much steel as the

got not to sell us as much steel as the other companies would have loved to so

other companies would have loved to so

other companies would have loved to so that’s the second thing but in order to

that’s the second thing but in order to

that’s the second thing but in order to make sure that this construction will be

make sure that this construction will be

make sure that this construction will be reused as we intended we realized that

reused as we intended we realized that

reused as we intended we realized that also documentation is needed that ways

also documentation is needed that ways

also documentation is needed that ways in fact is a matte material without

in fact is a matte material without

in fact is a matte material without identity so what we created for this

identity so what we created for this

identity so what we created for this whole building was a materials passport

whole building was a materials passport

whole building was a materials passport we created with a document wherein every

we created with a document wherein every

we created with a document wherein every material the weight of the material the

material the weight of the material the

material the weight of the material the location of the material the way to

location of the material the way to

location of the material the way to reuse the material is documented but

reuse the material is documented but

reuse the material is documented but that was a lot and a lot of work so our

that was a lot and a lot of work so our

that was a lot and a lot of work so our ambition is to change the entire

ambition is to change the entire

ambition is to change the entire industry and how do you change the

industry and how do you change the

industry and how do you change the entire industry only if you find a

entire industry only if you find a

entire industry only if you find a solution in which you can scale up so we

solution in which you can scale up so we

solution in which you can scale up so we realized that we wanted to have

realized that we wanted to have

realized that we wanted to have something a tool with which you can

something a tool with which you can

something a tool with which you can create material passports in an

create material passports in an

create material passports in an automated way and also we realized that

automated way and also we realized that

automated way and also we realized that we needed a model in which we could

we needed a model in which we could

we needed a model in which we could store the present the documentation in a

store the present the documentation in a

store the present the documentation in a centralized way because otherwise maybe

centralized way because otherwise maybe

centralized way because otherwise maybe the manager who was in charge of that

the manager who was in charge of that

the manager who was in charge of that material passport he will be gone in 30

material passport he will be gone in 30

material passport he will be gone in 30 years and who knows then where the

years and who knows then where the

years and who knows then where the materials passport has it has gone so

materials passport has it has gone so

materials passport has it has gone so what we created was the modesta in fact

what we created was the modesta in fact

what we created was the modesta in fact we know all the cadastral the cadastre

we know all the cadastral the cadastre

we know all the cadastral the cadastre is a centrally organized institution

is a centrally organized institution

is a centrally organized institution where you know exactly what plot of land

where you know exactly what plot of land

where you know exactly what plot of land belongs to whom and what is the value of

belongs to whom and what is the value of

belongs to whom and what is the value of this land where is it located how big it

this land where is it located how big it

this land where is it located how big it is where other borders etc and in fact

is where other borders etc and in fact

is where other borders etc and in fact we believe that we need

we believe that we need

we believe that we need modesta for all the materials and we

modesta for all the materials and we

modesta for all the materials and we created that platform it went live in

created that platform it went live in

created that platform it went live in September it’s a public platform it is

September it’s a public platform it is

September it’s a public platform it is owned by a foundation because we believe

owned by a foundation because we believe

owned by a foundation because we believe that materials belong to all of us it’s

that materials belong to all of us it’s

that materials belong to all of us it’s not some bad

not some bad

not some bad who will be able and we we should should

who will be able and we we should should

who will be able and we we should should own them and should decide what we have

own them and should decide what we have

own them and should decide what we have to can do with them over 30 years now we

to can do with them over 30 years now we

to can do with them over 30 years now we believe that it is part of the public

believe that it is part of the public

believe that it is part of the public domain that we are able to manage the

domain that we are able to manage the

domain that we are able to manage the materials together as a society so it is

materials together as a society so it is

materials together as a society so it is very easy now if you have your building

very easy now if you have your building

very easy now if you have your building documentation you just uploaded it and

documentation you just uploaded it and

documentation you just uploaded it and the system will automatically generate

the system will automatically generate

the system will automatically generate you and calculate how much glass how

you and calculate how much glass how

you and calculate how much glass how much metal how much steel whatever is in

much metal how much steel whatever is in

much metal how much steel whatever is in the construction in what which part of

the construction in what which part of

the construction in what which part of the construction it is and also it will

the construction it is and also it will

the construction it is and also it will calculate the circularity of the

calculate the circularity of the

calculate the circularity of the building so how easy is it to the arm

building so how easy is it to the arm

building so how easy is it to the arm disassemble and how is easy can you

disassemble and how is easy can you

disassemble and how is easy can you reuse all the materials in the building

reuse all the materials in the building

reuse all the materials in the building and it will also give you a financial

and it will also give you a financial

and it will also give you a financial evaluation of all the buildings so in

evaluation of all the buildings so in

evaluation of all the buildings so in fact what we will get is buildings as

fact what we will get is buildings as

fact what we will get is buildings as material banks and this is very

material banks and this is very

material banks and this is very interesting for the owners of the

interesting for the owners of the

interesting for the owners of the materials because instead of writing

materials because instead of writing

materials because instead of writing materials off we are now documenting the

materials off we are now documenting the

materials off we are now documenting the materials we’re giving them a material

materials we’re giving them a material

materials we’re giving them a material value a financial value and they can put

value a financial value and they can put

value a financial value and they can put them on their balance sheet and this is

them on their balance sheet and this is

them on their balance sheet and this is very interesting for banks so part of

very interesting for banks so part of

very interesting for banks so part of the community which with which he

the community which with which he

the community which with which he created this is the financial community

created this is the financial community

created this is the financial community because they we see that we can bring

because they we see that we can bring

because they we see that we can bring stability into the system by validating

stability into the system by validating

stability into the system by validating the resources we have and in fact what

the resources we have and in fact what

the resources we have and in fact what we can do it this way is in fact create

we can do it this way is in fact create

we can do it this way is in fact create our economy and organize that and

our economy and organize that and

our economy and organize that and organize it as a library so that we can

organize it as a library so that we can

organize it as a library so that we can reuse what we have every time we don’t

reuse what we have every time we don’t

reuse what we have every time we don’t need it anymore or somebody doesn’t need

need it anymore or somebody doesn’t need

need it anymore or somebody doesn’t need it anymore and by doing this we can

it anymore and by doing this we can

it anymore and by doing this we can cherish what we have and pass it on to

cherish what we have and pass it on to

cherish what we have and pass it on to the next generation because our planet

the next generation because our planet

the next generation because our planet is a closed system thank you very much

”

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