start my head down my story
starts walking down the street in a
park on the beach makes my story
begins by looking at the trace that
humanity leaves in everyday life
I’m not talking about that or that
but I’m talking about everything
papers cans chewing gum bottles
plastic fast food packaging and
today I am here to talk to you
in cellars that has become so
omnipresent that we do not see anymore I’m going
you talk about the first global waste
so what is it
here are some clues I’m white
inside and orange outside on
find me on the floor and in the courts
of water and I particularly feel
bad I think everybody there at
about you will understand that I speak
not an old billionaire who will be in
crashing on a beach in mali
but I’m talking about a garbage looking
cottony the cigarette butt
every minute in France enough butts
are thrown to reach the summit of
mont blanc
a single butt with the ability to pollute
up to 500 liters of water 500 liters
it’s the equivalent of 3 full bath
a butt makes it a butt that’s
cellulose acetate or in other words
a kind of plastic impregnated with 4000
toxic substances and among these
substances we will find lead from
arsenic still tar and
unfortunately this toxicity
in fact the third most waste
mortal in our oceans
after fishing equipment and bags
plastics
it’s simple if you put a butt
in an aquarium after a few
hours half of the fish that get there
find will be dead
every year in paris its 350 tons of
butts that are picked up on the streets
will you realize that
we make almost a ton a day
only on paris butts on the floor
just on the ground and you can imagine
that all this has a cost in your opinion that
cost how much per year in France the
picking up these butts one million two
million 10 million 280 million
euros each year in France just
to pick up butts on the floor
280 million euros that represents two
times the budget allocated to development
of agriculture in France that’s a
tax package that go up in smoke and
its 280 million euros do not take
not even account for the necessary fees
to the depollution of wastewater when a
butt finished in the gutter
nor the costs necessary to
incineration and landfilling
this garbage because finally
today the best solutions
it’s the one of putting one’s butt
cigarette with his garbage and
this shortfall has been identified
by cities and that’s why she
we set up large campaigns
awareness of several thousand
euros
new laws bans and
even fines but then at what
moment we dissociate ourselves as much from the waste
that we produce when we are
able to put something to our
mouth leave a toxic fluid
get into our lungs alter our
organism play on the fluidity of our
sense about the acidity of our body on the
composition of our skin to be
get rid of it as fast and act as if
this very intimate relationship had never
exist
each of our choices each of our
decisions is a bet on the future
so yes we can make the decision to
alter our body by eating
anything while smoking while drinking but
on the other hand decided to alter our only
our air our water which are property
should not be possible
a simple flick of the hand know
you that every day his twenty-two
thousand tons of plastic
extra that arrives in the ocean
every day you also know that 90
% of seabirds today have
already ingested plastic actually to which
moment we thought the excitement
provided by a release of balloons to a
valet marriage this result when
we thought we were going to eat
water packaged in bottles
plastic stuffed with disruptive
endocrine
while we have the chance to live in a
country where the water flowing from our faucet
is drinking water and the product
most controlled food in France
where is our common sense and if we
continue like this by 2050 there will be
more plastic fishtail in
the ocean so okay a good
new is that we can act at
daily hummingbird talent is full of
things to do on a daily basis
we can for example simply
ban the plastic dishes used
cloth bags used scholars and
solid shampoos we can put a stop
ad on our mailbox we can
ban straws we can use
pocket ashtrays we can challenge
and raise awareness around us
in short a lot of things that are well
known but are well worth it
to be remembered is actually put into
place and personally something
which allows me to stay on course
phrase that makes me regularly change
my habits this is the example is not
the best way to convince
he is the only one
and that’s why for almost two years
years ago I decided not just to act
at home but I try to put in
place solutions for the biggest
number
and that’s where we come back to our
cigarette butts by making
rocks years of internet research I
falls on articles saying that they
describe in the environmental impact and
budget of the cigarette butt
I also discover that it is possible to
recycle this waste in fact on one side
to the organic part and the restaurant of
tobacco and the paper that is going to be
transformed into urban compost while
the filter therefore cellulose acetate
will be cleaned up remelted in small
plastic balls and this plastic is going
serve to make mobile and gardens
pallets of building plates
etc.
it’s simple a ton of butts we
gives 650 kg of plastic and that’s
so much oil not to go forest
under our soils we have on one side the
recycling plants that exist of which
one in france in brittany and the other
we have the tons of butts generated everywhere
in the world every year and again
too few actors to make the link
between the two and that’s where
the human adventures nor noses one was
five students to tell each other ok how
does now so that smokers
face the five extra passes
needed in the street to go throw
their cigarette butts to the good
in law
that’s where we decided to create the
first ashtray connected to the world
the wi cycl terminal so why
simply log in to come
proud gainey and make playful
to recycle for it is very simple in
fact
out every terminal you have a question
to which you can answer for
binary way so answer to a
answer b and the user will come
answer that question by rejecting
his butt of the chosen side
so we are doing both a
waste collection but also a
data collection because wi cycl terminal
is connected to the internet of things and
makes it a connected object the
band becomes a tool of
sensitization
we will take an example charles is
smoker and charles the employees at the
post and it turns out that like all
Charles smoking employees will consume
between 70 and 80
hundred of those cigarettes at his place of
work so the post has had excellent
idea of installing terminals on
smoking areas while charles has
downloaded the greenman guide application
and as soon as he comes to drop a butt
in a terminal
it’s going to be accounted for so
transparent on his smartphone and if he
wants it at the end of every month to
have a feedback saying congratulations
charles this month you smoked x% our
cigarettes in less than a month
previous
you have gained x% of the capacities
breathing I had saved so much
money etc etc so charles him he is
delighted to have this virtual coach
free made available by his
employer and in addition shargh the same not
to go out on smartphone from his pocket
thanks to our detection system
automatic
so it’s important to clarify that
all information collected at
About Charles remains strictly
confidential it’s only for him
and the employer has no look at who
smoke or not in their premises
but then why the company
would pay for such a service
well it’s simple a study of
the ohio university showed that a
smoking employee costs an average of 6000
euros more per year to non employees
smokers sorry for smokers
it’s due to breaks
sick leave cigarettes is this
that is called presenteeism it’s up to
say staying longer
at his place of work for precisely
compensate for more frequent breaks
so there because I just described
it’s only if the terminal and on my
workplace but here I am in
a city where my business does not have
installed ashtray we will take the
second scenario the one with christelle
who lives in Paris at the crystal and
smokers and the city of paris had
the excellent idea to install terminals
at the exit of the subway stations
performance halls etc
christelle to download the application
mendeala city as soon as she comes
to put a butt in a terminal that goes
be counted on your smartphone
she will earn a point and more she goes
recycle more she will cumulate these points
on a pot of vire
thou that after a while she goes
can redistribute money to a
protection association of
environment or fight against
tobacco in this way we create a species
of virtuous circle where all one each
wins to recycle good and now
today when I say greenline
guide of what i speak
today green man says it’s 100 kg
of butts collect these ten points of
collection deploy its more than 600
distributed pocket ashtrays
free in the streets and its more
ten thousand people sensitized to
across six different countries
thanks to the different events and
contest in which we participated and everything
this without investment if not a
real personal investment
an investment in terms of time in
done green ended it’s a band
of students a few pairs of hands
a few neurons that connect and
a lot of heart so certainly we advance
at very small steps it’s soon two
years we are on the project for those
who manage to pay themselves
pay thanks to the rsa on aid grants
social
at the same time we think that if we
does not nobody will do it
and then it’s simple because once
that we will be democratizing the recycling of
butts well will be able to tackle the wake
all other small waste
forgotten but going home who he beauchamp
pens etc
in fact we want the valuation of the
waste becomes an automatism and that the
mentality that today is based on
consume and throws become
consume and value and then look
around you you have objects
connected for all you have worlds
connected in turn connected balance of
connected underwear but against
nobody thought about making objects
connected to counter the first
source of global pollution is the
first cause of preventable mortality
world
we find it completely crazy
and that’s why we decided to create
this first ashtray connected worldwide
the milestone for five years
so today if you want us
help it’s simple talk about it
you please did not stay anymore
silent in front of a butt that is thrown
in the gutter offered ashtrays
pocket to your surroundings
and if you want to support us reminded
you can use the engine of
search lilo actually it’s a
alternative to search engines
traditional that allows us
finance on a daily basis thanks to
research you do on the internet
today thanks to lille where we already have
earned more than 3000 euros
it does not sound like that but it’s
huge for us so here is now
you know and what seems to know
it’s power
thank you for listening to me
and you can find us on our
website and social networks
thank you
[Applause]
”
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