the sound of introduction is the xandros
because one of my ideas lends
provides years provides sharing
experiences is to make this more
informal
We saw both myself and Luis.
here at na presenting here at
building we saw a week in a
event in a sewer here focused the examination
and we also bring some inspiration
because increase this year and realize the
that in the informality that we win the
sharing is so many books that
take advantage of your experience and
magnificent example for example joseph
Talk about how I would have to start from this.
because the very example of me seeing a
Chance of rain as you walk in and talk
with the head of the amazon only
I had at the end and I ‘m going to share
with me the airplane experience and let’s
show a kiss so much and I know it’s
fantastic an event like this to
effectively start talking beer
do not know how to win is is a case
complicated even more relevant in
Portugal
now not so much but a few years ago
a yellow liquid without gas we
we live on a beach to look for
We can count on your football.
when do we have a soccer music tan
an ounce so it’s hard to work
beer in portugal and it’s difficult to talk
about beer is on Saturday morning
any way in 2010 we realize that
no
Let’s try to figure out how I ‘m doing.
If Ana is going to enter, she is not
to function
ok civil in 2010 that is is after some
trips after spending less money on
a week in Belgium a week mother and
and sleeping baby bag a ford transit
we are in implementing a regime these
old only so we had that
beer is so much more than it was that the
love is a beer can be a concept
can be a business and in total value in
portugal in 2010
we now have a chance to sindh and now
if you read newspapers and all the context
high value and last value if it
is very fashionable in 2010
there is nothing we live in that
we already have business concept that was
working different beers with
high quality standards with a
differentiating perspective achievement
flavor of your intensity today is like
good image with martin a perspective
Educational business associated with
brand
we need to be there and we need
develop a strategy for
license a small unit of
production a factory without
legislation that both
We know we ‘re going to have a big battle.
development of a strategy
because we wanted to have a local brand
marginal and that parts from a
of a town and we need to have
partners in the region
that’s what they did we’re installed
in green village and was conga municipal village
already started the adventure that
crosses the beginning of the silva adventure
de Andrade in Portugal should take a
bath that we want to associate with our
Product these childhoods invited one
experience for the consumer and
we designed is our first group
wrapping the size at this point is
there it has been active for a year
back would not bring when people
able to know and understand why it is
that beer has those qualities
because I have that intensity
could visit the factory could
say about an hour is normal
happen in 2030 year in marketing and
they spent an afternoon with us this
work would be possible.
the beaches is an experience
absolutely incredible and that the
Portuguese are still discovering and
so our product is not just that
yellow liquid that beer with more
intensity our product is this
experience associated with beer was
required is basically 12
brutal meters started with idea
lavo we charge this deal
went through a study the market
passed a pilot unit that we
themselves do not draw not only but
we built ok and we can
to sell to our most
we serve in the main
specialized stores in portugal but
it would not even come to rob a
bank for a proof of concept that
we did with people here from the
experimental area of our streets
plans to close a
unit created legislation we were not
we create that we help create
and so on.
capture of some investment and
to design our own layout factory
we did on a trip in the direction of
invest three times – being we the
draw our layout so that in this
is a product of the company and that
and this
two of the Portuguese brands already count
with our service at the point of
view of the implementation of their
we are one more way to do
surgery at home and put a
label and market advance both some
film we have a past connected to
university and this perspective of
development to fully exploit the
innovation is an absolute right
we are have our career linked to
fermentation industries in the
my area but attached to the
biofuels including ending the
doctorate is not to be a technology
for the process of high productivity
2009 things that portugal have little
interest but who thinks they showed
less in Brazil it is highly
the company’s ferment is
is located at i in the interface between
university and industry and in
perspective develops beyond
of beer is the main product
going to play will be an experience if the
Beer numerous projects
have been registered and
Regulation
one of the projects they have had in
resulted in a product of the company is
studying technologies for works is the
acceleration of aging and
stage of the silvana of other
tuned oak barrels than
others
the goal here is to sing with
its vigor and intensity of flavor a
little in the port wine brings cold passes
today we have a beer that has
much more special features and
which is currently being used as
an internationalization project of
mark the letter in order to explore the
Target beers out there with a strong
connection to our wine industry
we are also in green village is
work for the one who is very dear to
village that is studying new varieties of
the green village group a larger
containment and treatment station
or four years ago
We are currently working on a project
It is still a pilot phase of
bring the green village group it starts to
make it here would create a cluster
back of the beer we do not have a product to
be produced with a speech that is with a
growth of 25 30% per year
then it’s an experience of beer
with the first group of the brand as the
planting in the cu we as a brand have
the ability to move forward said that in
soon the first planting of a new
variety is of interest to the cost or
four times more will supply the variety
planted 30 years ago we import
directly the summaries of soybeans we are
study them in the sense of possibility
to become involved in a gesture
to export to the countries of the
Europe
We have people who can attract here.
it is fundamental whether the part of the visit
was part of the experience associated with
another cross of the economy
see in several beers a plateau
means how it was done with the
wine 20 years ago were well
increasingly harmonized as it was with
with our extra gastronomy
as you can see in the picture we do in a
of educational visits
make it clear to people that rainfall
regional authorities can follow a
meal and can can reach a
added value
comparatively to the end how to speak and
we have developed a factory layout here
this time lies between 12 to 14
billion per month is higher unit
Portugal is endowed with commissions
to the boss
this is for us the point of
view of a meter high was very
important
we have a different set in this
At the moment we have our google think
are the letters is a good landmark
of the product from the perspective of
francisco silva already different letters in the
sense people were experimenting and
can perceive the difference between
products on the floor and entered the
It’s a brand of beers matured in Berlin.
that used port wine says that
téo a partnership with the fifth portal
in a game pride and this perspective
is increasingly being
there are limited things
completely different from what people
prove and go completely crazy
few robots are completely
Strangers but very good and Burnley are
limited editions we do for the
our voucher for the most used stores
I do not know in portugal if you still
personal image at this moment already exist
some of these two parts stores
optional the thakshin micro sector
increasingly there are investments
brutal conditions that are starting
including me not lethal bathing Saturday 17
so it is a sector that is to be the
brand has this positive outlook
ready will be like the realization of
numerous solidarity events for
example in involving
we call it a green village we are proud of
to be Brazilian and we work with
government people
this is fundamental for us to launch
this octave in French this year.
sharp festival like worldwide
we pretty much dark one gesture
point of view have brought
about 60 people in football a long time ago
for not being 13 government leaders
and this is an experience that
people today pay because it is a
unique experience
we participate in this one of the
co-organizers and some festivals
working at the same level between the
national and we have a project in
transmission of the mark to participate in
numerous beer festivals
specialized at European level
so that’s what we wanted to let it
important to have an idea is
important to work know how to do
is a very difficult prospect but it is
I need to have a manpower.
we build a story by creating a
brand and today we leave behind the
open door to the future and japan the
same hit with a dog is a
investment in a new process does not
I can leave news but stick to the
wait for a new thing there is that
Thank you for your help.
attention
[Applause]
[Music]
”
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