thank you this is Ella say hello hi everyone good morning so first off I
everyone good morning so first off I
everyone good morning so first off I wanted to go a little bit about myself
wanted to go a little bit about myself
wanted to go a little bit about myself I’m a dad evidence I’m an entrepreneur
I’m a dad evidence I’m an entrepreneur
I’m a dad evidence I’m an entrepreneur I’m also an executive of a company but
I’m also an executive of a company but
I’m also an executive of a company but most importantly I’m a coach and I’m a
most importantly I’m a coach and I’m a
most importantly I’m a coach and I’m a dad right really important to me that
dad right really important to me that
dad right really important to me that these things are you know the legacy my
these things are you know the legacy my
these things are you know the legacy my legacy and that’s why the LinkedIn
legacy and that’s why the LinkedIn
legacy and that’s why the LinkedIn profile but I’m also another fact by the
profile but I’m also another fact by the
profile but I’m also another fact by the way I believe I’m the oldest person to
way I believe I’m the oldest person to
way I believe I’m the oldest person to be presenting today and I’m a complete
be presenting today and I’m a complete
be presenting today and I’m a complete failure evidently because at 16 these
failure evidently because at 16 these
failure evidently because at 16 these girls have done more than I’ve done in
girls have done more than I’ve done in
girls have done more than I’ve done in 43 years but anyway well we’re doing
43 years but anyway well we’re doing
43 years but anyway well we’re doing some cool stuff now so let’s start with
some cool stuff now so let’s start with
some cool stuff now so let’s start with a little pop quiz yeah it’s Saturday
a little pop quiz yeah it’s Saturday
a little pop quiz yeah it’s Saturday it’s the morning you’re not in school
it’s the morning you’re not in school
it’s the morning you’re not in school well let’s start with a pop quiz
well let’s start with a pop quiz
well let’s start with a pop quiz everyone just close your eyes for me and
everyone just close your eyes for me and
everyone just close your eyes for me and I swear I will not take your wallets
I swear I will not take your wallets
I swear I will not take your wallets okay imagine in your mind’s eye what a
okay imagine in your mind’s eye what a
okay imagine in your mind’s eye what a coder looks like a coder could be a
coder looks like a coder could be a
coder looks like a coder could be a software engineer a hacker whatever in
software engineer a hacker whatever in
software engineer a hacker whatever in your mind’s eye everybody got it awesome
your mind’s eye everybody got it awesome
your mind’s eye everybody got it awesome open your eyes how many you guys saw
open your eyes how many you guys saw
open your eyes how many you guys saw this dude
this dude
this dude raise your hand okay a lot of folks this
raise your hand okay a lot of folks this
raise your hand okay a lot of folks this is what the world says a hacker looks
is what the world says a hacker looks
is what the world says a hacker looks like it’s a male he’s probably wearing a
like it’s a male he’s probably wearing a
like it’s a male he’s probably wearing a hoodie somewhere maybe in the basement
hoodie somewhere maybe in the basement
hoodie somewhere maybe in the basement according to some presidential
according to some presidential
according to some presidential candidates this is what the world
candidates this is what the world
candidates this is what the world perceives as a coder well I was in the
perceives as a coder well I was in the
perceives as a coder well I was in the company where we had a bunch of coders
company where we had a bunch of coders
company where we had a bunch of coders we actually had over 800 of them and we
we actually had over 800 of them and we
we actually had over 800 of them and we were about a 4000 employee company
were about a 4000 employee company
were about a 4000 employee company worldwide all of those 800 coders 10
worldwide all of those 800 coders 10
worldwide all of those 800 coders 10 were women not a hundred not 810 of 800
were women not a hundred not 810 of 800
were women not a hundred not 810 of 800 people in our company that were doing
people in our company that were doing
people in our company that were doing coding 10 were women we had a problem
coding 10 were women we had a problem
coding 10 were women we had a problem why was this why did this exist why was
why was this why did this exist why was
why was this why did this exist why was this happening so I started doing some
this happening so I started doing some
this happening so I started doing some research and not the research that you
research and not the research that you
research and not the research that you would see at a college where you’re in a
would see at a college where you’re in a
would see at a college where you’re in a room for six months you’re looking now i
room for six months you’re looking now i
room for six months you’re looking now i google-searched
google-searched
google-searched that’s how we research these days or for
that’s how we research these days or for
that’s how we research these days or for now we
now we
now we ask Alexa what did the illness and what
ask Alexa what did the illness and what
ask Alexa what did the illness and what we found is that this was actually a
we found is that this was actually a
we found is that this was actually a problem not only indicative to my
problem not only indicative to my
problem not only indicative to my company but it was a global problem
company but it was a global problem
company but it was a global problem there weren’t enough women in technology
there weren’t enough women in technology
there weren’t enough women in technology right so here’s a great statin like our
right so here’s a great statin like our
right so here’s a great statin like our presenter our funny presenter before
presenter our funny presenter before
presenter our funny presenter before this I’m gonna I’m gonna talk slowly
this I’m gonna I’m gonna talk slowly
this I’m gonna I’m gonna talk slowly when I talk about these stats so really
when I talk about these stats so really
when I talk about these stats so really women in STEM women represent a mere 24
women in STEM women represent a mere 24
women in STEM women represent a mere 24 percent of the stem workforce so this is
percent of the stem workforce so this is
percent of the stem workforce so this is of all the people in science and by the
of all the people in science and by the
of all the people in science and by the way science technology engineering and
way science technology engineering and
way science technology engineering and math is what stem stands for only 24
math is what stem stands for only 24
math is what stem stands for only 24 percent one in seven of engineers are
percent one in seven of engineers are
percent one in seven of engineers are female and only 16 percent of stem
female and only 16 percent of stem
female and only 16 percent of stem professionals portrayed family in family
professionals portrayed family in family
professionals portrayed family in family films are women a little bit more
films are women a little bit more
films are women a little bit more research they’re underpaid women make up
research they’re underpaid women make up
research they’re underpaid women make up less than 25% of the graduates in the
less than 25% of the graduates in the
less than 25% of the graduates in the highest-paid stem categories and that
highest-paid stem categories and that
highest-paid stem categories and that for every dollar earned by a man in stem
for every dollar earned by a man in stem
for every dollar earned by a man in stem a woman makes 14 cents less more stats
a woman makes 14 cents less more stats
a woman makes 14 cents less more stats they lack role models and this is the
they lack role models and this is the
they lack role models and this is the area where we’re focusing on with Ella
area where we’re focusing on with Ella
area where we’re focusing on with Ella the engineer nationally only 14% of
the engineer nationally only 14% of
the engineer nationally only 14% of physics faculty women excuse me members
physics faculty women excuse me members
physics faculty women excuse me members are women and the media continues to
are women and the media continues to
are women and the media continues to portray programmers as geeky men like
portray programmers as geeky men like
portray programmers as geeky men like our friend from the famous show mr.
our friend from the famous show mr.
our friend from the famous show mr. robot so what did I and lastly they feel
robot so what did I and lastly they feel
robot so what did I and lastly they feel like Oh Sam is a boy thing right plenty
like Oh Sam is a boy thing right plenty
like Oh Sam is a boy thing right plenty of story I have Ella is my youngest
of story I have Ella is my youngest
of story I have Ella is my youngest she’s eight Frankie is my middle he’s
she’s eight Frankie is my middle he’s
she’s eight Frankie is my middle he’s ten and Nicolette turns 14 today I’m
ten and Nicolette turns 14 today I’m
ten and Nicolette turns 14 today I’m pretty excited about that Nicolette came
pretty excited about that Nicolette came
pretty excited about that Nicolette came to me one day it’s a dad I’m really
to me one day it’s a dad I’m really
to me one day it’s a dad I’m really really struggling with math I’m terrible
really struggling with math I’m terrible
really struggling with math I’m terrible at math this boy in my class he’s so
at math this boy in my class he’s so
at math this boy in my class he’s so much smarter than me okay Nicolette what
much smarter than me okay Nicolette what
much smarter than me okay Nicolette what are your grades of math she said 99 said
are your grades of math she said 99 said
are your grades of math she said 99 said okay when I did math a 99 would have
okay when I did math a 99 would have
okay when I did math a 99 would have been awesome but I guess everything
been awesome but I guess everything
been awesome but I guess everything evidently grading has changed since I’ve
evidently grading has changed since I’ve
evidently grading has changed since I’ve been in school she’s actually awesome in
been in school she’s actually awesome in
been in school she’s actually awesome in math right so while more men are coders
math right so while more men are coders
math right so while more men are coders women are actually better than men in
women are actually better than men in
women are actually better than men in coding so we have all these problems all
coding so we have all these problems all
coding so we have all these problems all this this this systemic problem there
this this this systemic problem there
this this this systemic problem there aren’t enough women in coding companies
aren’t enough women in coding companies
aren’t enough women in coding companies or China and a lot of folks are focusing
or China and a lot of folks are focusing
or China and a lot of folks are focusing on this right now and all we’re seeing
on this right now and all we’re seeing
on this right now and all we’re seeing is
is
is in the media out in the play in movies
in the media out in the play in movies
in the media out in the play in movies and TVs this is what coders look like so
and TVs this is what coders look like so
and TVs this is what coders look like so that was my what now moment so I had a
that was my what now moment so I had a
that was my what now moment so I had a problem in my company there was bigger
problem in my company there was bigger
problem in my company there was bigger problems in the world how do we get more
problems in the world how do we get more
problems in the world how do we get more girls to get excited about coding and we
girls to get excited about coding and we
girls to get excited about coding and we want to make it take it from the dude
want to make it take it from the dude
want to make it take it from the dude that I just showed you to where we are
that I just showed you to where we are
that I just showed you to where we are here today where girls around the world
here today where girls around the world
here today where girls around the world are coding our computer science get
are coding our computer science get
are coding our computer science get excited about it
excited about it
excited about it because by the way every profession
because by the way every profession
because by the way every profession that’s out there in the next couple of
that’s out there in the next couple of
that’s out there in the next couple of years will have some tech component
years will have some tech component
years will have some tech component every profession doctors lawyers and
every profession doctors lawyers and
every profession doctors lawyers and some actually may be replaced by
some actually may be replaced by
some actually may be replaced by technology so we have to if you’re
technology so we have to if you’re
technology so we have to if you’re afraid of technology don’t be afraid
afraid of technology don’t be afraid
afraid of technology don’t be afraid anymore it’s gonna be part of your life
anymore it’s gonna be part of your life
anymore it’s gonna be part of your life so this was my what now moment what do I
so this was my what now moment what do I
so this was my what now moment what do I do
do
do so I went out and I said let me see what
so I went out and I said let me see what
so I went out and I said let me see what my kids are watching let me go and say
my kids are watching let me go and say
my kids are watching let me go and say hey Alan what are you watching on TV and
hey Alan what are you watching on TV and
hey Alan what are you watching on TV and so we saw the normal sort of programming
so we saw the normal sort of programming
so we saw the normal sort of programming right so Sid the Science Kid Peppa Pig
right so Sid the Science Kid Peppa Pig
right so Sid the Science Kid Peppa Pig my favorite by the way Teen Titans go
my favorite by the way Teen Titans go
my favorite by the way Teen Titans go really really funny cartoon Disney of
really really funny cartoon Disney of
really really funny cartoon Disney of course SpongeBob’s out there right then
course SpongeBob’s out there right then
course SpongeBob’s out there right then I started cartoons I started looking at
I started cartoons I started looking at
I started cartoons I started looking at what they call live-action so where
what they call live-action so where
what they call live-action so where humans are in the shows and we saw the
humans are in the shows and we saw the
humans are in the shows and we saw the same thing you’re starting to see a
same thing you’re starting to see a
same thing you’re starting to see a pattern here right
pattern here right
pattern here right although Disney has done a really good
although Disney has done a really good
although Disney has done a really good job in profiling strong women none of
job in profiling strong women none of
job in profiling strong women none of these folks have any computer science
these folks have any computer science
these folks have any computer science any technology nothing involved in it
any technology nothing involved in it
any technology nothing involved in it what now right so like Gandhi said you
what now right so like Gandhi said you
what now right so like Gandhi said you have to be the change in the world right
have to be the change in the world right
have to be the change in the world right you have to be it so I was 43 40 years
you have to be it so I was 43 40 years
you have to be it so I was 43 40 years old at the time what do I do well I had
old at the time what do I do well I had
old at the time what do I do well I had an ally mcbeal moment and probably most
an ally mcbeal moment and probably most
an ally mcbeal moment and probably most of you too young some of you not to
of you too young some of you not to
of you too young some of you not to remember Ally McBeal Ally McBeal was a
remember Ally McBeal Ally McBeal was a
remember Ally McBeal Ally McBeal was a show they called it a dramedy a drama
show they called it a dramedy a drama
show they called it a dramedy a drama and a comedy Ally McBeal was a lawyer
and a comedy Ally McBeal was a lawyer
and a comedy Ally McBeal was a lawyer and now she was the focal point of this
and now she was the focal point of this
and now she was the focal point of this show and what happened was because of
show and what happened was because of
show and what happened was because of the and it was really funny show very
the and it was really funny show very
the and it was really funny show very quirky but what happened was the amount
quirky but what happened was the amount
quirky but what happened was the amount of girls that went into law school
of girls that went into law school
of girls that went into law school skyrocketed because of Ally McBeal the
skyrocketed because of Ally McBeal the
skyrocketed because of Ally McBeal the power of media
power of media
power of media and the power of TV is exponential so
and the power of TV is exponential so
and the power of TV is exponential so that’s where I wanted to start and so I
that’s where I wanted to start and so I
that’s where I wanted to start and so I had my Ally McBeal moment and I created
had my Ally McBeal moment and I created
had my Ally McBeal moment and I created Elodie engineer I was 40 years old and I
Elodie engineer I was 40 years old and I
Elodie engineer I was 40 years old and I said what can I do
said what can I do
said what can I do let’s make a comic book I didn’t know
let’s make a comic book I didn’t know
let’s make a comic book I didn’t know how to draw I didn’t know how to tell
how to draw I didn’t know how to tell
how to draw I didn’t know how to tell the story I’ve been an executive in the
the story I’ve been an executive in the
the story I’ve been an executive in the company forever so I don’t have to make
company forever so I don’t have to make
company forever so I don’t have to make things up sometimes so Ella this is one
things up sometimes so Ella this is one
things up sometimes so Ella this is one of our first drawings of Ella thanks to
of our first drawings of Ella thanks to
of our first drawings of Ella thanks to a friend and this is a newer drug we got
a friend and this is a newer drug we got
a friend and this is a newer drug we got a cartoonist a really famous dude that
a cartoonist a really famous dude that
a cartoonist a really famous dude that actually drew for Disney
actually drew for Disney
actually drew for Disney we had a rider Valery who wrote in the
we had a rider Valery who wrote in the
we had a rider Valery who wrote in the gaming sector and we created this comic
gaming sector and we created this comic
gaming sector and we created this comic book called Ella the engineer Ella was
book called Ella the engineer Ella was
book called Ella the engineer Ella was surrounded in the theory and the idea
surrounded in the theory and the idea
surrounded in the theory and the idea about Ella was every episode or every
about Ella was every episode or every
about Ella was every episode or every story code something would go wrong with
story code something would go wrong with
story code something would go wrong with technology and they wouldn’t call a boy
technology and they wouldn’t call a boy
technology and they wouldn’t call a boy like Barbie did three years ago and some
like Barbie did three years ago and some
like Barbie did three years ago and some sort of magazine they would call Ella a
sort of magazine they would call Ella a
sort of magazine they would call Ella a girl cause she can code and she knows
girl cause she can code and she knows
girl cause she can code and she knows what to do right and so she’d be
what to do right and so she’d be
what to do right and so she’d be surrounded by all these different
surrounded by all these different
surrounded by all these different characters so we had this whole
characters so we had this whole
characters so we had this whole environment she had a tablet so it’s
environment she had a tablet so it’s
environment she had a tablet so it’s kind of like if you remember it’s Bob
kind of like if you remember it’s Bob
kind of like if you remember it’s Bob the Builder meets handyman right that
the Builder meets handyman right that
the Builder meets handyman right that sort of intersection so every episode
sort of intersection so every episode
sort of intersection so every episode they would call Ella she had tabby which
they would call Ella she had tabby which
they would call Ella she had tabby which was her tablet Mac which was her trusty
was her tablet Mac which was her trusty
was her tablet Mac which was her trusty computer and then smarty who was the
computer and then smarty who was the
computer and then smarty who was the smart aleck iPhone that she carried
smart aleck iPhone that she carried
smart aleck iPhone that she carried around and then she was surrounded by
around and then she was surrounded by
around and then she was surrounded by her friends Rubik her grandparents mayor
her friends Rubik her grandparents mayor
her friends Rubik her grandparents mayor Wilson and the dude who’s in green is
Wilson and the dude who’s in green is
Wilson and the dude who’s in green is glitch glitch was her antagonist glitch
glitch glitch was her antagonist glitch
glitch glitch was her antagonist glitch would mess things up right so when the
would mess things up right so when the
would mess things up right so when the far phones not working what do we say oh
far phones not working what do we say oh
far phones not working what do we say oh there must be a glitch with it right so
there must be a glitch with it right so
there must be a glitch with it right so the idea glitch would go into all these
the idea glitch would go into all these
the idea glitch would go into all these systems and we ran three stories in a
systems and we ran three stories in a
systems and we ran three stories in a comic book which actually has with her
comic book which actually has with her
comic book which actually has with her and we have copies with us it’s free of
and we have copies with us it’s free of
and we have copies with us it’s free of charge stories range from things that
charge stories range from things that
charge stories range from things that would be very common in her life so a
would be very common in her life so a
would be very common in her life so a GPS in her grandparents car glitch
GPS in her grandparents car glitch
GPS in her grandparents car glitch messes it up Ella’s ask to come in and
messes it up Ella’s ask to come in and
messes it up Ella’s ask to come in and fix it so she’d get to her concert so
fix it so she’d get to her concert so
fix it so she’d get to her concert so everyday life of a teenage girl but with
everyday life of a teenage girl but with
everyday life of a teenage girl but with technology surrounded the second one was
technology surrounded the second one was
technology surrounded the second one was the mayor
the mayor
the mayor love’s jiffy gram very very interesting
love’s jiffy gram very very interesting
love’s jiffy gram very very interesting how life meets reality or fiction meets
how life meets reality or fiction meets
how life meets reality or fiction meets reality with Instagram or Twitter these
reality with Instagram or Twitter these
reality with Instagram or Twitter these days but the mayor loved Instagram and
days but the mayor loved Instagram and
days but the mayor loved Instagram and Glitch went in and would mess up all his
Glitch went in and would mess up all his
Glitch went in and would mess up all his pictures so who did he call
pictures so who did he call
pictures so who did he call alla the engineer and she would come in
alla the engineer and she would come in
alla the engineer and she would come in with her computer and code and fix it
with her computer and code and fix it
with her computer and code and fix it and then the last one was a gaming one
and then the last one was a gaming one
and then the last one was a gaming one where her friend Rubik in her were
where her friend Rubik in her were
where her friend Rubik in her were gaming they loved it
gaming they loved it
gaming they loved it glitch came in again and messed it up so
glitch came in again and messed it up so
glitch came in again and messed it up so now we built this comic book and now we
now we built this comic book and now we
now we built this comic book and now we you know there was a couple of what now
you know there was a couple of what now
you know there was a couple of what now moments in this entire scenario and so
moments in this entire scenario and so
moments in this entire scenario and so what we’re thinking is Ella 2.0 we
what we’re thinking is Ella 2.0 we
what we’re thinking is Ella 2.0 we actually went to a group and we redesign
actually went to a group and we redesign
actually went to a group and we redesign Ella made her a little bit more
Ella made her a little bit more
Ella made her a little bit more modern-looking added some additional
modern-looking added some additional
modern-looking added some additional friends all of which have interests in
friends all of which have interests in
friends all of which have interests in science technology engineering and math
science technology engineering and math
science technology engineering and math we created a backstory for glitch so
we created a backstory for glitch so
we created a backstory for glitch so glitch and aller were once friends and
glitch and aller were once friends and
glitch and aller were once friends and they went to a maker thon and Ella
they went to a maker thon and Ella
they went to a maker thon and Ella kicked his butt so he got really mad and
kicked his butt so he got really mad and
kicked his butt so he got really mad and got sucked into a computer and now he’s
got sucked into a computer and now he’s
got sucked into a computer and now he’s glitch right so he she beat him so the
glitch right so he she beat him so the
glitch right so he she beat him so the story of it is worth and she has a
story of it is worth and she has a
story of it is worth and she has a brother who’s into science because the
brother who’s into science because the
brother who’s into science because the MIT so we built this whole backstory for
MIT so we built this whole backstory for
MIT so we built this whole backstory for Ella and what we want to do is what now
Ella and what we want to do is what now
Ella and what we want to do is what now moment for Ella is we see Ella as a
moment for Ella is we see Ella as a
moment for Ella is we see Ella as a Saturday morning cartoon now I know I’m
Saturday morning cartoon now I know I’m
Saturday morning cartoon now I know I’m dating myself knowing the setting
dating myself knowing the setting
dating myself knowing the setting morning cartoons it’s all on YouTube and
morning cartoons it’s all on YouTube and
morning cartoons it’s all on YouTube and and the iPhone and the iPad but we want
and the iPhone and the iPad but we want
and the iPhone and the iPad but we want to start talking and we have been
to start talking and we have been
to start talking and we have been talking to these folks to see if we can
talking to these folks to see if we can
talking to these folks to see if we can get Ella mainstream the idea is can we
get Ella mainstream the idea is can we
get Ella mainstream the idea is can we get Ella from a comic book into a
get Ella from a comic book into a
get Ella from a comic book into a cartoon to potentially a movie and then
cartoon to potentially a movie and then
cartoon to potentially a movie and then you know wherever we want to go with it
you know wherever we want to go with it
you know wherever we want to go with it the 360 brand where she’s teaching on
the 360 brand where she’s teaching on
the 360 brand where she’s teaching on iPhones there’s games all sorts of stuff
iPhones there’s games all sorts of stuff
iPhones there’s games all sorts of stuff so the ultimate goal when I started this
so the ultimate goal when I started this
so the ultimate goal when I started this out and the point of the story is I’m 43
out and the point of the story is I’m 43
out and the point of the story is I’m 43 years old and I created a comic book
years old and I created a comic book
years old and I created a comic book which means you could do anything at any
which means you could do anything at any
which means you could do anything at any point and I’m so inspired by the girls
point and I’m so inspired by the girls
point and I’m so inspired by the girls here today at 16 building companies just
here today at 16 building companies just
here today at 16 building companies just so absolutely inspiring but what we
so absolutely inspiring but what we
so absolutely inspiring but what we believe at Ella and by the way I know
believe at Ella and by the way I know
believe at Ella and by the way I know Ella will be successful in mainstream by
Ella will be successful in mainstream by
Ella will be successful in mainstream by the way when we have a Thanksgiving Day
the way when we have a Thanksgiving Day
the way when we have a Thanksgiving Day float
float
float so Ella floating out or doing something
so Ella floating out or doing something
so Ella floating out or doing something on a computer whatever but we believe if
on a computer whatever but we believe if
on a computer whatever but we believe if you can see it you can be thank you very
you can see it you can be thank you very
you can see it you can be thank you very much
much
much [Applause]
”
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