Press "Enter" to skip to content

Building the Industry Commons for the Physical Internet | Michela Magas | TEDxLiège


hello everyone

hello everyone five years ago I studied something with

five years ago I studied something with

five years ago I studied something with a community of really brilliant people

a community of really brilliant people

a community of really brilliant people that would help us understand better how

that would help us understand better how

that would help us understand better how the world works it started me on a

the world works it started me on a

the world works it started me on a journey that has been incredibly

journey that has been incredibly

journey that has been incredibly rewarding but also really surprising

rewarding but also really surprising

rewarding but also really surprising some things that happen I would have

some things that happen I would have

some things that happen I would have never have imagined what you see behind

never have imagined what you see behind

never have imagined what you see behind me is the edition of Wired magazine that

me is the edition of Wired magazine that

me is the edition of Wired magazine that was curated by President Barack Obama

was curated by President Barack Obama

was curated by President Barack Obama and our community in the champion of our

and our community in the champion of our

and our community in the champion of our community featured and the future

community featured and the future

community featured and the future technology frontiers and I never

technology frontiers and I never

technology frontiers and I never imagined that joi Ito of MIT Media Lab

imagined that joi Ito of MIT Media Lab

imagined that joi Ito of MIT Media Lab would send a team over to work with us

would send a team over to work with us

would send a team over to work with us and make a documentary about it

and make a documentary about it

and make a documentary about it and I most certainly wouldn’t imagine

and I most certainly wouldn’t imagine

and I most certainly wouldn’t imagine they’ll be standing here at the moment

they’ll be standing here at the moment

they’ll be standing here at the moment representing women innovators as the

representing women innovators as the

representing women innovators as the current European woman innovator of the

current European woman innovator of the

current European woman innovator of the year because I just think of myself as

year because I just think of myself as

year because I just think of myself as an enabler

an enabler

an enabler I just enable a community of around

I just enable a community of around

I just enable a community of around 5,000 or so innovators to push the

5,000 or so innovators to push the

5,000 or so innovators to push the boundaries of what innovation can be and

boundaries of what innovation can be and

boundaries of what innovation can be and what we have discovered is that we can

what we have discovered is that we can

what we have discovered is that we can radically change the way that innovation

radically change the way that innovation

radically change the way that innovation is managed we have managed to bolt on

is managed we have managed to bolt on

is managed we have managed to bolt on disruptive innovation safely on top of

disruptive innovation safely on top of

disruptive innovation safely on top of current industry capabilities now

current industry capabilities now

current industry capabilities now innovation is a funny thing in 1950 the

innovation is a funny thing in 1950 the

innovation is a funny thing in 1950 the Sainsbury family opened the first

Sainsbury family opened the first

Sainsbury family opened the first self-service supermarket in Croydon in

self-service supermarket in Croydon in

self-service supermarket in Croydon in London and this idea was such a novel

London and this idea was such a novel

London and this idea was such a novel thing for the people of Croydon that the

thing for the people of Croydon that the

thing for the people of Croydon that the company had to issue a statement that

company had to issue a statement that

company had to issue a statement that said something on the lines of no really

said something on the lines of no really

said something on the lines of no really it’s okay you can take the goods from

it’s okay you can take the goods from

it’s okay you can take the goods from the shelves yourselves and nobody will

the shelves yourselves and nobody will

the shelves yourselves and nobody will think you are stealing of course if you

think you are stealing of course if you

think you are stealing of course if you had asked any group of consumers at that

had asked any group of consumers at that

had asked any group of consumers at that time should we turn a warehouse into a

time should we turn a warehouse into a

time should we turn a warehouse into a store they would have said no we won’t

store they would have said no we won’t

store they would have said no we won’t service if in 2005 we had asked anyone

service if in 2005 we had asked anyone

service if in 2005 we had asked anyone should we remove all of the buttons of a

should we remove all of the buttons of a

should we remove all of the buttons of a mobile phone they would have said no

mobile phone they would have said no

mobile phone they would have said no that’d be awful

that’d be awful

that’d be awful of course what these businesses are

of course what these businesses are

of course what these businesses are really good at and the reason why they

really good at and the reason why they

really good at and the reason why they have survived is not because you could

have survived is not because you could

have survived is not because you could take things off the shelves yourself or

take things off the shelves yourself or

take things off the shelves yourself or because you can stab at the screen with

because you can stab at the screen with

because you can stab at the screen with your finger it’s because they have

your finger it’s because they have

your finger it’s because they have allowed a huge amount of other products

allowed a huge amount of other products

allowed a huge amount of other products and services to be part of their idea

and services to be part of their idea

and services to be part of their idea they became an ableist none of you would

they became an ableist none of you would

they became an ableist none of you would ever turn off your electricity supply in

ever turn off your electricity supply in

ever turn off your electricity supply in your home even though it’s a product a

your home even though it’s a product a

your home even though it’s a product a product that you pay for that’s because

product that you pay for that’s because

product that you pay for that’s because it’s just too useful it just enables too

it’s just too useful it just enables too

it’s just too useful it just enables too many useful things and of course when it

many useful things and of course when it

many useful things and of course when it was first harvested by the likes of

was first harvested by the likes of

was first harvested by the likes of Tesla and Edison’s for new kinds of

Tesla and Edison’s for new kinds of

Tesla and Edison’s for new kinds of products he was so radically

products he was so radically

products he was so radically transformative that I now I now call it

transformative that I now I now call it

transformative that I now I now call it a meta technology an enabler at the

a meta technology an enabler at the

a meta technology an enabler at the grand scale just harnessing

grand scale just harnessing

grand scale just harnessing electromagnetism for instance has

electromagnetism for instance has

electromagnetism for instance has engendered all sorts of new industries

engendered all sorts of new industries

engendered all sorts of new industries like broadcasting and recording and

like broadcasting and recording and

like broadcasting and recording and communications and this little dinky

communications and this little dinky

communications and this little dinky format that you are all probably

format that you are all probably

format that you are all probably familiar with

familiar with

familiar with which still dictates the length of all

which still dictates the length of all

which still dictates the length of all of your pop tracks today now he also of

of your pop tracks today now he also of

of your pop tracks today now he also of course enabled the internet and an

course enabled the internet and an

course enabled the internet and an Internet is another hugely enabling

Internet is another hugely enabling

Internet is another hugely enabling platform and of course it allows you to

platform and of course it allows you to

platform and of course it allows you to develop all sorts of ideas mainly on

develop all sorts of ideas mainly on

develop all sorts of ideas mainly on screen these days but that’s just the

screen these days but that’s just the

screen these days but that’s just the transitional phase and we’ll come back

transitional phase and we’ll come back

transitional phase and we’ll come back to that later

to that later

to that later but the thing is that the more your

but the thing is that the more your

but the thing is that the more your technology is an enabler for other

technology is an enabler for other

technology is an enabler for other people’s innovations the less likely is

people’s innovations the less likely is

people’s innovations the less likely is to become obsolete

to become obsolete

to become obsolete so for instance electricity today in

so for instance electricity today in

so for instance electricity today in today’s sermon ology could be considered

today’s sermon ology could be considered

today’s sermon ology could be considered a platform and has never been a better

a platform and has never been a better

a platform and has never been a better time to allow other people to build on

time to allow other people to build on

time to allow other people to build on top of your ideas we’ve gone from being

top of your ideas we’ve gone from being

top of your ideas we’ve gone from being consumers to users to adopters testers

consumers to users to adopters testers

consumers to users to adopters testers of new technologies to being content

of new technologies to being content

of new technologies to being content creators every single person in this

creators every single person in this

creators every single person in this space is a content creator you all

space is a content creator you all

space is a content creator you all upload content on a daily basis and this

upload content on a daily basis and this

upload content on a daily basis and this is only likely to increase in the last

is only likely to increase in the last

is only likely to increase in the last hundred years we have automatized

hundred years we have automatized

hundred years we have automatized all of our daily chores and we’re doing

all of our daily chores and we’re doing

all of our daily chores and we’re doing more of this kind of thing with robotics

more of this kind of thing with robotics

more of this kind of thing with robotics and AI and we’re freeing up more time to

and AI and we’re freeing up more time to

and AI and we’re freeing up more time to generate meaningful content generate new

generate meaningful content generate new

generate meaningful content generate new knowledge and build new ideas people who

knowledge and build new ideas people who

knowledge and build new ideas people who build their ideas on top of yours have

build their ideas on top of yours have

build their ideas on top of yours have it in their interest that your product

it in their interest that your product

it in their interest that your product survives

survives

survives for this reason all these enabling

for this reason all these enabling

for this reason all these enabling technologies that just talked about they

technologies that just talked about they

technologies that just talked about they were hugely disruptive at their time and

were hugely disruptive at their time and

were hugely disruptive at their time and that now they’re simply how the world

that now they’re simply how the world

that now they’re simply how the world works so what I have been encouraging

works so what I have been encouraging

works so what I have been encouraging our community is to experiment with the

our community is to experiment with the

our community is to experiment with the way that the world works so that we can

way that the world works so that we can

way that the world works so that we can generate more of these enabling

generate more of these enabling

generate more of these enabling technologies and enable more ideas to

technologies and enable more ideas to

technologies and enable more ideas to happen and what we ended up with is a

happen and what we ended up with is a

happen and what we ended up with is a toolkit is an entire toolkit of enabling

toolkit is an entire toolkit of enabling

toolkit is an entire toolkit of enabling technologies but I’ll tell you more

technologies but I’ll tell you more

technologies but I’ll tell you more about that later first we had to solve a

about that later first we had to solve a

about that later first we had to solve a problem because what we had to do is

problem because what we had to do is

problem because what we had to do is bring all these people from different

bring all these people from different

bring all these people from different disciplines into a space of common

disciplines into a space of common

disciplines into a space of common understanding and that’s really hard

understanding and that’s really hard

understanding and that’s really hard it’s hard because we have developed our

it’s hard because we have developed our

it’s hard because we have developed our language really beautifully to describe

language really beautifully to describe

language really beautifully to describe even more complex concepts and this is

even more complex concepts and this is

even more complex concepts and this is kind of generated something that we took

kind of generated something that we took

kind of generated something that we took refer to as jargon so you have this kind

refer to as jargon so you have this kind

refer to as jargon so you have this kind of cliques of people who can talk to

of cliques of people who can talk to

of cliques of people who can talk to each other beautifully about these

each other beautifully about these

each other beautifully about these complex concepts and you haven’t got a

complex concepts and you haven’t got a

complex concepts and you haven’t got a clue about what they’re saying and in

clue about what they’re saying and in

clue about what they’re saying and in fact you don’t understand what’s so

fact you don’t understand what’s so

fact you don’t understand what’s so clever about it now what we need to do

clever about it now what we need to do

clever about it now what we need to do is bring these guys in the room together

is bring these guys in the room together

is bring these guys in the room together with these other guys in our in our

with these other guys in our in our

with these other guys in our in our community for instance we have people

community for instance we have people

community for instance we have people who are specialists in artificial

who are specialists in artificial

who are specialists in artificial intelligence and neuroscience and

intelligence and neuroscience and

intelligence and neuroscience and blockchain technologies and data

blockchain technologies and data

blockchain technologies and data analytics and designers and critical

analytics and designers and critical

analytics and designers and critical thinkers all of these guys have to come

thinkers all of these guys have to come

thinkers all of these guys have to come into a space where they can exchange

into a space where they can exchange

into a space where they can exchange knowledge because at the intersection of

knowledge because at the intersection of

knowledge because at the intersection of these various areas of knowledge some

these various areas of knowledge some

these various areas of knowledge some new knowledge can happen and the first

new knowledge can happen and the first

new knowledge can happen and the first thing we have to do is change our

thing we have to do is change our

thing we have to do is change our starting point change the way that we

starting point change the way that we

starting point change the way that we communicate so not rely on the screen

communicate so not rely on the screen

communicate so not rely on the screen anymore which is an old paradigm bring

anymore which is an old paradigm bring

anymore which is an old paradigm bring the whole thing into the physical space

the whole thing into the physical space

the whole thing into the physical space I now call it the physical internet

I now call it the physical internet

I now call it the physical internet because of this and not in terms of

because of this and not in terms of

because of this and not in terms of nodes and synapses if anybody’s familiar

nodes and synapses if anybody’s familiar

nodes and synapses if anybody’s familiar with the Internet of Things it’s been

with the Internet of Things it’s been

with the Internet of Things it’s been modeled on this kind of mental model

modeled on this kind of mental model

modeled on this kind of mental model more about the fuzzy spaces in between

more about the fuzzy spaces in between

more about the fuzzy spaces in between where culture and behavior and all these

where culture and behavior and all these

where culture and behavior and all these different areas of knowledge intersect

different areas of knowledge intersect

different areas of knowledge intersect in the physical space we start using

in the physical space we start using

in the physical space we start using completely different ways to communicate

completely different ways to communicate

completely different ways to communicate in addition to speech and this you will

in addition to speech and this you will

in addition to speech and this you will be familiar with if you’ve ever had to

be familiar with if you’ve ever had to

be familiar with if you’ve ever had to do a business deal because you want it

do a business deal because you want it

do a business deal because you want it to be

to be

to be in person because when you’re there in

in person because when you’re there in

in person because when you’re there in person there are so many other things

person there are so many other things

person there are so many other things that you infer from the communication

that you infer from the communication

that you infer from the communication that by writing and looking at the

that by writing and looking at the

that by writing and looking at the screen you just simply won’t be able to

screen you just simply won’t be able to

screen you just simply won’t be able to and this area is not only useful for us

and this area is not only useful for us

and this area is not only useful for us in terms of talking through the

in terms of talking through the

in terms of talking through the ubiquitous hack lots of you may be

ubiquitous hack lots of you may be

ubiquitous hack lots of you may be familiar with a hackathon concept which

familiar with a hackathon concept which

familiar with a hackathon concept which is basically a translation of thought

is basically a translation of thought

is basically a translation of thought into practice a way of thinking out loud

into practice a way of thinking out loud

into practice a way of thinking out loud the way that allows us to discuss with

the way that allows us to discuss with

the way that allows us to discuss with others through prototyping so it

others through prototyping so it

others through prototyping so it eliminates the jargon not only that

eliminates the jargon not only that

eliminates the jargon not only that there’s more to it there’s gesture there

there’s more to it there’s gesture there

there’s more to it there’s gesture there signalling then there’s the area of the

signalling then there’s the area of the

signalling then there’s the area of the limbic brain which actually is

limbic brain which actually is

limbic brain which actually is responsible for decision making and for

responsible for decision making and for

responsible for decision making and for build up of trust for instance and it’s

build up of trust for instance and it’s

build up of trust for instance and it’s influenced by things like music on the

influenced by things like music on the

influenced by things like music on the Left it’s Ronnie da from Israel on the

Left it’s Ronnie da from Israel on the

Left it’s Ronnie da from Israel on the right its Ahmed Buckley from the

right its Ahmed Buckley from the

right its Ahmed Buckley from the Palestine these are our labs last year

Palestine these are our labs last year

Palestine these are our labs last year in Berlin and these were the two people

in Berlin and these were the two people

in Berlin and these were the two people who are communicating via music music is

who are communicating via music music is

who are communicating via music music is our social glue we put music at the

our social glue we put music at the

our social glue we put music at the centre of this community in the physical

centre of this community in the physical

centre of this community in the physical space right from the beginning and

space right from the beginning and

space right from the beginning and suddenly we witness small miracles of

suddenly we witness small miracles of

suddenly we witness small miracles of knowledge transfer where there hadn’t

knowledge transfer where there hadn’t

knowledge transfer where there hadn’t been before and what was extraordinary

been before and what was extraordinary

been before and what was extraordinary about it is that it opened up new kinds

about it is that it opened up new kinds

about it is that it opened up new kinds of channels of communication that we

of channels of communication that we

of channels of communication that we really hadn’t experienced before and

really hadn’t experienced before and

really hadn’t experienced before and that hadn’t been accessible before what

that hadn’t been accessible before what

that hadn’t been accessible before what we realized was that through these new

we realized was that through these new

we realized was that through these new ways of communicating we could really

ways of communicating we could really

ways of communicating we could really help people not just through enabling

help people not just through enabling

help people not just through enabling them through technology but through

them through technology but through

them through technology but through becoming something that’s really

becoming something that’s really

becoming something that’s really extraordinary through allowing them to

extraordinary through allowing them to

extraordinary through allowing them to be people that everybody could aspire to

be people that everybody could aspire to

be people that everybody could aspire to to be truly great this is Victoria

to be truly great this is Victoria

to be truly great this is Victoria modesta she’s a Bionic artist she’s a

modesta she’s a Bionic artist she’s a

modesta she’s a Bionic artist she’s a champion of accessibility and champion

champion of accessibility and champion

champion of accessibility and champion of new technologies our community during

of new technologies our community during

of new technologies our community during a labs in Berlin equipped to it also

a labs in Berlin equipped to it also

a labs in Berlin equipped to it also of different bodily functions that would

of different bodily functions that would

of different bodily functions that would make her extraordinary would make her

make her extraordinary would make her

make her extraordinary would make her someone we could aspire to for instance

someone we could aspire to for instance

someone we could aspire to for instance there was a team led by a fantastic

there was a team led by a fantastic

there was a team led by a fantastic designer fashion tech designer unequip

designer fashion tech designer unequip

designer fashion tech designer unequip Rex who enabled her prosthetic leg to

Rex who enabled her prosthetic leg to

Rex who enabled her prosthetic leg to generate special effects for the stage

generate special effects for the stage

generate special effects for the stage so for instance in this case it was

so for instance in this case it was

so for instance in this case it was creating smoke for the stage and he

creating smoke for the stage and he

creating smoke for the stage and he created an image that kind of reminds

created an image that kind of reminds

created an image that kind of reminds you of that famous picture of Marilyn

you of that famous picture of Marilyn

you of that famous picture of Marilyn Monroe but with a completely new spin on

Monroe but with a completely new spin on

Monroe but with a completely new spin on it and other teams work with Victoria to

it and other teams work with Victoria to

it and other teams work with Victoria to enable her in other ways so they built a

enable her in other ways so they built a

enable her in other ways so they built a dress that was fitted with LED lights

dress that was fitted with LED lights

dress that was fitted with LED lights that changed color in response to

that changed color in response to

that changed color in response to neurofeedback but what was really cool

neurofeedback but what was really cool

neurofeedback but what was really cool about it is that then Victoria could

about it is that then Victoria could

about it is that then Victoria could actually start to control the color of

actually start to control the color of

actually start to control the color of her dress by using her mind and most of

her dress by using her mind and most of

her dress by using her mind and most of these ideas were built using the tool

these ideas were built using the tool

these ideas were built using the tool kit that we developed of enabling

kit that we developed of enabling

kit that we developed of enabling technologies so this is the riot board

technologies so this is the riot board

technologies so this is the riot board that was developed together with the Air

that was developed together with the Air

that was developed together with the Air Canada Centre Pompidou in Paris it’s one

Canada Centre Pompidou in Paris it’s one

Canada Centre Pompidou in Paris it’s one of our tangible user interfaces that

of our tangible user interfaces that

of our tangible user interfaces that creates a connection between data from

creates a connection between data from

creates a connection between data from air come and is embeddable in new types

air come and is embeddable in new types

air come and is embeddable in new types of products and this was this is this is

of products and this was this is this is

of products and this was this is this is this version here on the screen is one

this version here on the screen is one

this version here on the screen is one that was very first one in January 2015

that was very first one in January 2015

that was very first one in January 2015 but when it was launched it was a whole

but when it was launched it was a whole

but when it was launched it was a whole set of them were developed for the first

set of them were developed for the first

set of them were developed for the first creative testbed that we launched and

creative testbed that we launched and

creative testbed that we launched and combined with other interfaces that

combined with other interfaces that

combined with other interfaces that allowed our crowd to generate a whole

allowed our crowd to generate a whole

allowed our crowd to generate a whole host of new products and new ideas what

host of new products and new ideas what

host of new products and new ideas what happened was that these teams were able

happened was that these teams were able

happened was that these teams were able to communicate with engineers that

to communicate with engineers that

to communicate with engineers that offered this enabling interface and they

offered this enabling interface and they

offered this enabling interface and they were able to feed knowledge back into

were able to feed knowledge back into

were able to feed knowledge back into the core IP and the engineers were in

the core IP and the engineers were in

the core IP and the engineers were in turn able to add to their IP and further

turn able to add to their IP and further

turn able to add to their IP and further enhanced the product so it was a very

enhanced the product so it was a very

enhanced the product so it was a very much a two-way communication but we

much a two-way communication but we

much a two-way communication but we created layers of intellectual property

created layers of intellectual property

created layers of intellectual property that allowed everybody to know exactly

that allowed everybody to know exactly

that allowed everybody to know exactly where someone else’s intellectual

where someone else’s intellectual

where someone else’s intellectual property stopped and they started this

property stopped and they started this

property stopped and they started this is

is

is Rajyam Gorakhpur being interviewed for

Rajyam Gorakhpur being interviewed for

Rajyam Gorakhpur being interviewed for the Ben Heck show he had built on top of

the Ben Heck show he had built on top of

the Ben Heck show he had built on top of the riot board with a set of ways in

the riot board with a set of ways in

the riot board with a set of ways in which he could physically interact with

which he could physically interact with

which he could physically interact with systems at first with music systems than

systems at first with music systems than

systems at first with music systems than the gaming then we realized that you

the gaming then we realized that you

the gaming then we realized that you could completely replace the Kinect with

could completely replace the Kinect with

could completely replace the Kinect with his system and he would have more

his system and he would have more

his system and he would have more players but I was really curious to find

players but I was really curious to find

players but I was really curious to find out what would happen if we took that

out what would happen if we took that

out what would happen if we took that system and ported it over into an area

system and ported it over into an area

system and ported it over into an area of industry that used heavy machinery

of industry that used heavy machinery

of industry that used heavy machinery and so we created a prototype for the

and so we created a prototype for the

and so we created a prototype for the forestry agriculture sector which is

forestry agriculture sector which is

forestry agriculture sector which is completely separated from music and from

completely separated from music and from

completely separated from music and from gaming and mainly that with a one and a

gaming and mainly that with a one and a

gaming and mainly that with a one and a half hour brain song session with a head

half hour brain song session with a head

half hour brain song session with a head of product of one of the biggest plants

of product of one of the biggest plants

of product of one of the biggest plants in the world of heavy machinery and at

in the world of heavy machinery and at

in the world of heavy machinery and at the end of this brainstorming session we

the end of this brainstorming session we

the end of this brainstorming session we realized that what we had developed was

realized that what we had developed was

realized that what we had developed was something that wasn’t just making that

something that wasn’t just making that

something that wasn’t just making that product by interaction faster or better

product by interaction faster or better

product by interaction faster or better but was actually adding safety it was

but was actually adding safety it was

but was actually adding safety it was adding more modes of communication it

adding more modes of communication it

adding more modes of communication it was making it cheaper it was creating

was making it cheaper it was creating

was making it cheaper it was creating more ROI so then we went to the biggest

more ROI so then we went to the biggest

more ROI so then we went to the biggest investors in the region and they

investors in the region and they

investors in the region and they immediately saw the potential building

immediately saw the potential building

immediately saw the potential building something for a sector as big as that

something for a sector as big as that

something for a sector as big as that and the distributor of componentry that

and the distributor of componentry that

and the distributor of componentry that wanted to scale the riot board

wanted to scale the riot board

wanted to scale the riot board immediately saw the potential of

immediately saw the potential of

immediately saw the potential of launching a new product with so many

launching a new product with so many

launching a new product with so many early adopters so what happened was that

early adopters so what happened was that

early adopters so what happened was that industry came to us as a result of

industry came to us as a result of

industry came to us as a result of witnessing some of these things and

witnessing some of these things and

witnessing some of these things and decided to donate IP to our tool kit

decided to donate IP to our tool kit

decided to donate IP to our tool kit which i think is probably unheard of but

which i think is probably unheard of but

which i think is probably unheard of but it was so valuable to them for instance

it was so valuable to them for instance

it was so valuable to them for instance we ended up with being able to use

we ended up with being able to use

we ended up with being able to use philips hue lighting api and combine it

philips hue lighting api and combine it

philips hue lighting api and combine it with sound to generate applications for

with sound to generate applications for

with sound to generate applications for health for communications for instance

health for communications for instance

health for communications for instance generative light in response to data

generative light in response to data

generative light in response to data this may meant that we were now creating

this may meant that we were now creating

this may meant that we were now creating a pool of IP that came from all sorts of

a pool of IP that came from all sorts of

a pool of IP that came from all sorts of sectors of industry and this is

sectors of industry and this is

sectors of industry and this is something that we now refer to as the

something that we now refer to as the

something that we now refer to as the industry Commons and we’re building this

industry Commons and we’re building this

industry Commons and we’re building this further because it’s really valuable

further because it’s really valuable

further because it’s really valuable it’s not just plain research and

it’s not just plain research and

it’s not just plain research and development that creates assets you can

development that creates assets you can

development that creates assets you can then add to your core IP

then add to your core IP

then add to your core IP but it’s actually something that enables

but it’s actually something that enables

but it’s actually something that enables new markets and new market niches to

new markets and new market niches to

new markets and new market niches to develop for instance it takes your IP

develop for instance it takes your IP

develop for instance it takes your IP into some of the local communities that

into some of the local communities that

into some of the local communities that can then develop ideas that are

can then develop ideas that are

can then develop ideas that are meaningful to them and that solve

meaningful to them and that solve

meaningful to them and that solve problems that they know they have and we

problems that they know they have and we

problems that they know they have and we really want to go there we want to go

really want to go there we want to go

really want to go there we want to go there even though it’s risky there are

there even though it’s risky there are

there even though it’s risky there are some unknowns we’re going to have to

some unknowns we’re going to have to

some unknowns we’re going to have to tackle issues of security and privacy

tackle issues of security and privacy

tackle issues of security and privacy very early but we want to go there

very early but we want to go there

very early but we want to go there because one of these days we want to be

because one of these days we want to be

because one of these days we want to be able to say well those enabling

able to say well those enabling

able to say well those enabling technologies that we’ve developed where

technologies that we’ve developed where

technologies that we’ve developed where they’re just how the world works thank

they’re just how the world works thank

they’re just how the world works thank you very much

you very much

you very much [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *