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Building a company based on passion | Rikke Rosenlund | TEDxImperialCollege


thank you for that

thank you for that and he’s indeed my name is reka and I’m

and he’s indeed my name is reka and I’m

and he’s indeed my name is reka and I’m the founder for my doggy and bio my

the founder for my doggy and bio my

the founder for my doggy and bio my doggy it’s an online platform where we

doggy it’s an online platform where we

doggy it’s an online platform where we connect dog owners with dog Boris for

connect dog owners with dog Boris for

connect dog owners with dog Boris for the boys to take care of dogs and this

the boys to take care of dogs and this

the boys to take care of dogs and this can be for walk or for weekend or for a

can be for walk or for weekend or for a

can be for walk or for weekend or for a holiday and I’m here to talk a little

holiday and I’m here to talk a little

holiday and I’m here to talk a little bit about how we got started but

bit about how we got started but

bit about how we got started but building the company based on passion

building the company based on passion

building the company based on passion and some of the learnings along the way

and some of the learnings along the way

and some of the learnings along the way so dog started almost 5 years ago when I

so dog started almost 5 years ago when I

so dog started almost 5 years ago when I bought a very cute brown Labrador called

bought a very cute brown Labrador called

bought a very cute brown Labrador called Aston and was that the entire day in

Aston and was that the entire day in

Aston and was that the entire day in parks together and I remember thinking

parks together and I remember thinking

parks together and I remember thinking why are people spending so much money on

why are people spending so much money on

why are people spending so much money on dog walkers or kennels all giving their

dog walkers or kennels all giving their

dog walkers or kennels all giving their dog home alone well I would love to take

dog home alone well I would love to take

dog home alone well I would love to take care of a dog for free and I thought

care of a dog for free and I thought

care of a dog for free and I thought there should be a website and where

there should be a website and where

there should be a website and where local dog Boris would meet local people

local dog Boris would meet local people

local dog Boris would meet local people like me and for Boris to help take care

like me and for Boris to help take care

like me and for Boris to help take care of dogs because this would benefit

of dogs because this would benefit

of dogs because this would benefit everyone dogs would get more love and

everyone dogs would get more love and

everyone dogs would get more love and attention owners would get some help

attention owners would get some help

attention owners would get some help from other dog lovers when they couldn’t

from other dog lovers when they couldn’t

from other dog lovers when they couldn’t be with own dogs

be with own dogs

be with own dogs and then I was boys would get the happy

and then I was boys would get the happy

and then I was boys would get the happy dog time so after that I told one of my

dog time so after that I told one of my

dog time so after that I told one of my friends about the idea and listen did

friends about the idea and listen did

friends about the idea and listen did you know that around 60 to 70 percent of

you know that around 60 to 70 percent of

you know that around 60 to 70 percent of startup companies go bust within the

startup companies go bust within the

startup companies go bust within the first three to four years so he said it

first three to four years so he said it

first three to four years so he said it might be that you want to borrow dogs

might be that you want to borrow dogs

might be that you want to borrow dogs but why don’t you go and actually verify

but why don’t you go and actually verify

but why don’t you go and actually verify and figure out if there is other people

and figure out if there is other people

and figure out if there is other people who have the same problem and the same

who have the same problem and the same

who have the same problem and the same needs as you do so he recommended our

needs as you do so he recommended our

needs as you do so he recommended our joined a start-up weekend and the whole

joined a start-up weekend and the whole

joined a start-up weekend and the whole concept with this weekend was to testing

concept with this weekend was to testing

concept with this weekend was to testing out ideas so to give an example say for

out ideas so to give an example say for

out ideas so to give an example say for instance 15 years ago that somebody

instance 15 years ago that somebody

instance 15 years ago that somebody wanted to test if people wanted to buy

wanted to test if people wanted to buy

wanted to test if people wanted to buy shoes online so what you could do is

shoes online so what you could do is

shoes online so what you could do is obviously you could go to Italy find a

obviously you could go to Italy find a

obviously you could go to Italy find a shoe maker and buy some shoes server

shoe maker and buy some shoes server

shoe maker and buy some shoes server websites that promoting it and then from

websites that promoting it and then from

websites that promoting it and then from there figuring out if the idea worked or

there figuring out if the idea worked or

there figuring out if the idea worked or not the alternative thing you could do

not the alternative thing you could do

not the alternative thing you could do is you could go down to your local shoe

is you could go down to your local shoe

is you could go down to your local shoe shop you can buy say 15 pairs of shoes

shop you can buy say 15 pairs of shoes

shop you can buy say 15 pairs of shoes take photos of them upload them on a web

take photos of them upload them on a web

take photos of them upload them on a web site and then if people click my shoes

site and then if people click my shoes

site and then if people click my shoes then you can almost run down to your

then you can almost run down to your

then you can almost run down to your local shoe shop buy that pair of shoes

local shoe shop buy that pair of shoes

local shoe shop buy that pair of shoes and and send them off so actually and

and and send them off so actually and

and and send them off so actually and the whole concept is that you can test

the whole concept is that you can test

the whole concept is that you can test something the very little funding and in

something the very little funding and in

something the very little funding and in very little time without giving up your

very little time without giving up your

very little time without giving up your job or spending a lot of money on it so

job or spending a lot of money on it so

job or spending a lot of money on it so I joined the Startup Weekend and I

I joined the Startup Weekend and I

I joined the Startup Weekend and I pitched the idea and in the room there

pitched the idea and in the room there

pitched the idea and in the room there was a lot of people who thought there

was a lot of people who thought there

was a lot of people who thought there was a good idea so we started working on

was a good idea so we started working on

was a good idea so we started working on it and we set up a landing page and

it and we set up a landing page and

it and we set up a landing page and started promoting it and especially we

started promoting it and especially we

started promoting it and especially we hung upholstered posters in Hampstead

hung upholstered posters in Hampstead

hung upholstered posters in Hampstead Heath so in local parks from here and

Heath so in local parks from here and

Heath so in local parks from here and then the most amazing thing happened

then the most amazing thing happened

then the most amazing thing happened which was that 85 people signed up in a

which was that 85 people signed up in a

which was that 85 people signed up in a space of three days and it was literally

space of three days and it was literally

space of three days and it was literally everything from an old man down in

everything from an old man down in

everything from an old man down in Cornwell who just had an operation and

Cornwell who just had an operation and

Cornwell who just had an operation and needing help were taking his dog for

needing help were taking his dog for

needing help were taking his dog for long walks and there was also student

long walks and there was also student

long walks and there was also student who now lived in a dorm in London

who now lived in a dorm in London

who now lived in a dorm in London missing her dogs at home and then she

missing her dogs at home and then she

missing her dogs at home and then she really wanted to spend time with one so

really wanted to spend time with one so

really wanted to spend time with one so she signed over Zipporah and then

she signed over Zipporah and then

she signed over Zipporah and then finally there was a family with a little

finally there was a family with a little

finally there was a family with a little girl who was begging for a dog but she

girl who was begging for a dog but she

girl who was begging for a dog but she was still scared of dogs and the family

was still scared of dogs and the family

was still scared of dogs and the family didn’t want to get one to maybe have to

didn’t want to get one to maybe have to

didn’t want to get one to maybe have to give it up because that clearly wouldn’t

give it up because that clearly wouldn’t

give it up because that clearly wouldn’t be fair to the dog and when I read that

be fair to the dog and when I read that

be fair to the dog and when I read that story I literally just started crying

story I literally just started crying

story I literally just started crying and I thought oh my god not another

and I thought oh my god not another

and I thought oh my god not another little girl without a dog because I’ve

little girl without a dog because I’ve

little girl without a dog because I’ve always wanted a dog and we were not able

always wanted a dog and we were not able

always wanted a dog and we were not able to have one mainly because my mom is

to have one mainly because my mom is

to have one mainly because my mom is allergic to dogs

allergic to dogs

allergic to dogs so I thought here there’s a little girl

so I thought here there’s a little girl

so I thought here there’s a little girl we can help her so it became a very

we can help her so it became a very

we can help her so it became a very personal mission for me to begin with

personal mission for me to begin with

personal mission for me to begin with and I must admit I was really amazed

and I must admit I was really amazed

and I must admit I was really amazed over the passion that there was out

over the passion that there was out

over the passion that there was out there for for the love of dogs and also

there for for the love of dogs and also

there for for the love of dogs and also even wanting to borrow dogs and I

even wanting to borrow dogs and I

even wanting to borrow dogs and I realized that the problem it was that a

realized that the problem it was that a

realized that the problem it was that a lot of dog owners can’t spend 24 hours a

lot of dog owners can’t spend 24 hours a

lot of dog owners can’t spend 24 hours a day with their dog because a family

day with their dog because a family

day with their dog because a family commitments a work or travel and dog

commitments a work or travel and dog

commitments a work or travel and dog camp is expensive and there’s also a lot

camp is expensive and there’s also a lot

camp is expensive and there’s also a lot of dog owners that go through life

of dog owners that go through life

of dog owners that go through life changes this could be friends this just

changes this could be friends this just

changes this could be friends this just having had a baby and needing some help

having had a baby and needing some help

having had a baby and needing some help or due to old age needing some help and

or due to old age needing some help and

or due to old age needing some help and or even going through some family

or even going through some family

or even going through some family changes

changes

changes finally lots of us bars we can’t have

finally lots of us bars we can’t have

finally lots of us bars we can’t have our own dog because of maybe the place

our own dog because of maybe the place

our own dog because of maybe the place where we live or financials or maybe not

where we live or financials or maybe not

where we live or financials or maybe not even have enough time to have our dog so

even have enough time to have our dog so

even have enough time to have our dog so after that obviously we had the first

after that obviously we had the first

after that obviously we had the first members who’d signed up and we really

members who’d signed up and we really

members who’d signed up and we really wanted to match them up but there wasn’t

wanted to match them up but there wasn’t

wanted to match them up but there wasn’t any back-end yet to to do them the

any back-end yet to to do them the

any back-end yet to to do them the matching so what we did was we

matching so what we did was we

matching so what we did was we relaunched the website and we put in

relaunched the website and we put in

relaunched the website and we put in additional Terms and Conditions and

additional Terms and Conditions and

additional Terms and Conditions and Privacy Policy and FAQ so the various

Privacy Policy and FAQ so the various

Privacy Policy and FAQ so the various things that you would expect a website

things that you would expect a website

things that you would expect a website to have and then after that I’d

to have and then after that I’d

to have and then after that I’d literally started manually matching

literally started manually matching

literally started manually matching people so what I did was I looked at the

people so what I did was I looked at the

people so what I did was I looked at the people we had signed up looked at a

people we had signed up looked at a

people we had signed up looked at a postcode and tried to figure out where

postcode and tried to figure out where

postcode and tried to figure out where there was a bar and an owner within

there was a bar and an owner within

there was a bar and an owner within proximity of each other where we thought

proximity of each other where we thought

proximity of each other where we thought there would be a good match and then as

there would be a good match and then as

there would be a good match and then as part of their getting to know each other

part of their getting to know each other

part of their getting to know each other process like what I would do is I would

process like what I would do is I would

process like what I would do is I would most of our members I would even go and

most of our members I would even go and

most of our members I would even go and visit them in person I would have Skype

visit them in person I would have Skype

visit them in person I would have Skype calls with them this also to verify all

calls with them this also to verify all

calls with them this also to verify all our members and really to understand

our members and really to understand

our members and really to understand what their problems were and there was a

what their problems were and there was a

what their problems were and there was a lot of emails involved I think whenever

lot of emails involved I think whenever

lot of emails involved I think whenever we had the process of in running it was

we had the process of in running it was

we had the process of in running it was around 55 emails to get one manually

around 55 emails to get one manually

around 55 emails to get one manually matched so it was quite time intensive

matched so it was quite time intensive

matched so it was quite time intensive and then once we found a match what we

and then once we found a match what we

and then once we found a match what we would do is we would introduce them and

would do is we would introduce them and

would do is we would introduce them and they would meet and agree just like you

they would meet and agree just like you

they would meet and agree just like you would do with the dog sitter baby sitter

would do with the dog sitter baby sitter

would do with the dog sitter baby sitter for that matter so it was really around

for that matter so it was really around

for that matter so it was really around people getting to know each other well

people getting to know each other well

people getting to know each other well locally and I was is very important to

locally and I was is very important to

locally and I was is very important to emphasize at this part of board my doggy

emphasize at this part of board my doggy

emphasize at this part of board my doggy that there was absolutely no money

that there was absolutely no money

that there was absolutely no money involved this was really about just

involved this was really about just

involved this was really about just finding a solution that would work well

finding a solution that would work well

finding a solution that would work well for our members and really just just try

for our members and really just just try

for our members and really just just try to you know to make them as happy as we

to you know to make them as happy as we

to you know to make them as happy as we possibly could so the next thing that

possibly could so the next thing that

possibly could so the next thing that happened was um I would not put Drake

happened was um I would not put Drake

happened was um I would not put Drake with one of my friends and she asked me

with one of my friends and she asked me

with one of my friends and she asked me if Bora my doggy was like yet and I said

if Bora my doggy was like yet and I said

if Bora my doggy was like yet and I said yes indeed it is and she said can I

yes indeed it is and she said can I

yes indeed it is and she said can I signed up and I went but of course you

signed up and I went but of course you

signed up and I went but of course you can and then she went home signed off

can and then she went home signed off

can and then she went home signed off and then she hit that little sweet

and then she hit that little sweet

and then she hit that little sweet button which is fantastic so what

button which is fantastic so what

button which is fantastic so what happened was she has a lot of fun to us

happened was she has a lot of fun to us

happened was she has a lot of fun to us and one of her followers is a person who

and one of her followers is a person who

and one of her followers is a person who writes for the mo street so she picked

writes for the mo street so she picked

writes for the mo street so she picked up the story and then on

up the story and then on

up the story and then on because of us having that story I think

because of us having that story I think

because of us having that story I think we had about a thousand people signed up

we had about a thousand people signed up

we had about a thousand people signed up in the space of 24 hours so that made my

in the space of 24 hours so that made my

in the space of 24 hours so that made my manually matching a whole lot easier

manually matching a whole lot easier

manually matching a whole lot easier because I obviously had many more

because I obviously had many more

because I obviously had many more members on the platform and then on the

members on the platform and then on the

members on the platform and then on the back of that we got contacted by the PPC

back of that we got contacted by the PPC

back of that we got contacted by the PPC the Daily Mail and independent now with

the Daily Mail and independent now with

the Daily Mail and independent now with having over a thousand members on our

having over a thousand members on our

having over a thousand members on our platform

platform

platform clearly my manually matching there

clearly my manually matching there

clearly my manually matching there wasn’t very feasible anymore so what we

wasn’t very feasible anymore so what we

wasn’t very feasible anymore so what we did was we went out and decided to do

did was we went out and decided to do

did was we went out and decided to do fundraising and to get the website up

fundraising and to get the website up

fundraising and to get the website up and launched and we lost the website in

and launched and we lost the website in

and launched and we lost the website in October 2013 so the way boy my doggy

October 2013 so the way boy my doggy

October 2013 so the way boy my doggy works is people sign up they create a

works is people sign up they create a

works is people sign up they create a profile and they will write a little bit

profile and they will write a little bit

profile and they will write a little bit about themselves or their dog and

about themselves or their dog and

about themselves or their dog and including upload very cute dog photos

including upload very cute dog photos

including upload very cute dog photos and then from there people go in and

and then from there people go in and

and then from there people go in and search for the members base first and

search for the members base first and

search for the members base first and foremost on location and then

foremost on location and then

foremost on location and then availability and then they read each

availability and then they read each

availability and then they read each other’s profiles and then once you found

other’s profiles and then once you found

other’s profiles and then once you found someone you really like to meet up with

someone you really like to meet up with

someone you really like to meet up with you message each other and then you meet

you message each other and then you meet

you message each other and then you meet an agreed just like you would do with a

an agreed just like you would do with a

an agreed just like you would do with a dog sitter or a babysitter and the

dog sitter or a babysitter and the

dog sitter or a babysitter and the business model behind for my doggy it is

business model behind for my doggy it is

business model behind for my doggy it is an annual subscription and what we do is

an annual subscription and what we do is

an annual subscription and what we do is we verify all of our members everyone

we verify all of our members everyone

we verify all of our members everyone has access to a 24/7 bed line and

has access to a 24/7 bed line and

has access to a 24/7 bed line and everyone is covered by various degrees

everyone is covered by various degrees

everyone is covered by various degrees of insurance – another really key thing

of insurance – another really key thing

of insurance – another really key thing about em about building born my doggy

about em about building born my doggy

about em about building born my doggy was really to find out the why behind it

was really to find out the why behind it

was really to find out the why behind it so there’s an excellent video by a guy

so there’s an excellent video by a guy

so there’s an excellent video by a guy called type simon Sinek and which is

called type simon Sinek and which is

called type simon Sinek and which is called how great leaders inspire and

called how great leaders inspire and

called how great leaders inspire and highly recommend to watch it and it

highly recommend to watch it and it

highly recommend to watch it and it really talks about finding out the why

really talks about finding out the why

really talks about finding out the why of the business so why is it that you

of the business so why is it that you

of the business so why is it that you have started up what you have started as

have started up what you have started as

have started up what you have started as a company and for me and I started

a company and for me and I started

a company and for me and I started thinking about the background of our

thinking about the background of our

thinking about the background of our company and I thought well we have

company and I thought well we have

company and I thought well we have borrowers and we have owners and then we

borrowers and we have owners and then we

borrowers and we have owners and then we have dogs and what do they all have in

have dogs and what do they all have in

have dogs and what do they all have in common

common

common we’ll only sign up because they want

we’ll only sign up because they want

we’ll only sign up because they want their dog to be as happy as possible and

their dog to be as happy as possible and

their dog to be as happy as possible and get extra love and attention from the

get extra love and attention from the

get extra love and attention from the borås perspective it’s about getting

borås perspective it’s about getting

borås perspective it’s about getting that happy dog time and then finally

that happy dog time and then finally

that happy dog time and then finally with dogs is really about getting more

with dogs is really about getting more

with dogs is really about getting more love and attention and exercise so

love and attention and exercise so

love and attention and exercise so saying everyone has in common is to

saying everyone has in common is to

saying everyone has in common is to happiness components and then I thought

happiness components and then I thought

happiness components and then I thought why am i doing this versus working on

why am i doing this versus working on

why am i doing this versus working on something else and then my background is

something else and then my background is

something else and then my background is my family they are they are very much

my family they are they are very much

my family they are they are very much believers and we should all make a

believers and we should all make a

believers and we should all make a difference and that includes every

difference and that includes every

difference and that includes every involved in rotary works and local

involved in rotary works and local

involved in rotary works and local community works and even various

community works and even various

community works and even various different levels of charity work and

different levels of charity work and

different levels of charity work and then myself but I used to do disaster

then myself but I used to do disaster

then myself but I used to do disaster relief work I’ve mentor kids from

relief work I’ve mentor kids from

relief work I’ve mentor kids from troubled backgrounds so I really

troubled backgrounds so I really

troubled backgrounds so I really strongly believe that we all should make

strongly believe that we all should make

strongly believe that we all should make a positive difference on other people’s

a positive difference on other people’s

a positive difference on other people’s lives and dogs lives so the happiness

lives and dogs lives so the happiness

lives and dogs lives so the happiness was the component that that we really

was the component that that we really

was the component that that we really wanted to shine across and as pas de

wanted to shine across and as pas de

wanted to shine across and as pas de bourree my doggy and once we had that

bourree my doggy and once we had that

bourree my doggy and once we had that well then it was all about getting it

well then it was all about getting it

well then it was all about getting it across in our members stories so we love

across in our members stories so we love

across in our members stories so we love telling our members stories and even

telling our members stories and even

telling our members stories and even when we have the lucky opportunity to

when we have the lucky opportunity to

when we have the lucky opportunity to friends to speak with the media what we

friends to speak with the media what we

friends to speak with the media what we do first and foremost is just we

do first and foremost is just we

do first and foremost is just we literally introduce them to our members

literally introduce them to our members

literally introduce them to our members to tell how that how well my doggy or

to tell how that how well my doggy or

to tell how that how well my doggy or actually how local communities has made

actually how local communities has made

actually how local communities has made a difference on their lives it’s it’s

a difference on their lives it’s it’s

a difference on their lives it’s it’s very important to emphasize while we are

very important to emphasize while we are

very important to emphasize while we are platform it’s really all about our

platform it’s really all about our

platform it’s really all about our members they’re the one matching up

members they’re the one matching up

members they’re the one matching up they’re the ones trusting each other and

they’re the ones trusting each other and

they’re the ones trusting each other and they’re the ones you know spreading paw

they’re the ones you know spreading paw

they’re the ones you know spreading paw prints of happiness on each other’s

prints of happiness on each other’s

prints of happiness on each other’s lives to give you some examples of our

lives to give you some examples of our

lives to give you some examples of our lovely community so the first one you

lovely community so the first one you

lovely community so the first one you have here is still Marian and Charlie

have here is still Marian and Charlie

have here is still Marian and Charlie and Marian she actually worked supported

and Marian she actually worked supported

and Marian she actually worked supported by doggie now so and Marian is a

by doggie now so and Marian is a

by doggie now so and Marian is a part-time students and obviously goes on

part-time students and obviously goes on

part-time students and obviously goes on holidays once in a while too so jus her

holidays once in a while too so jus her

holidays once in a while too so jus her takes care of of Charlie whenever Marian

takes care of of Charlie whenever Marian

takes care of of Charlie whenever Marian is for instance on holidays and I think

is for instance on holidays and I think

is for instance on holidays and I think Marian now calls her her honorary granny

Marian now calls her her honorary granny

Marian now calls her her honorary granny which is really lovely so they’ve built

which is really lovely so they’ve built

which is really lovely so they’ve built an incredible friendship and the next

an incredible friendship and the next

an incredible friendship and the next one you have is Nick Katherine and Otto

one you have is Nick Katherine and Otto

one you have is Nick Katherine and Otto so we have a lot of our members and our

so we have a lot of our members and our

so we have a lot of our members and our platform where on one part of the street

platform where on one part of the street

platform where on one part of the street you have a family who just had a baby

you have a family who just had a baby

you have a family who just had a baby and needing some extra help and then on

and needing some extra help and then on

and needing some extra help and then on the other part of the street you have a

the other part of the street you have a

the other part of the street you have a family with a little son who is begging

family with a little son who is begging

family with a little son who is begging for a dog and then one family and so

for a dog and then one family and so

for a dog and then one family and so boring the other families dog maybe a

boring the other families dog maybe a

boring the other families dog maybe a few days after school every single week

few days after school every single week

few days after school every single week and then finally you have any Stephanie

and then finally you have any Stephanie

and then finally you have any Stephanie or Moxie and where I next he went on her

or Moxie and where I next he went on her

or Moxie and where I next he went on her honeymoon and got married in Australia

honeymoon and got married in Australia

honeymoon and got married in Australia Stephanie ended up taking care of Roxy

Stephanie ended up taking care of Roxy

Stephanie ended up taking care of Roxy for six weeks but obviously before that

for six weeks but obviously before that

for six weeks but obviously before that and Stephanie took care of Roxy they had

and Stephanie took care of Roxy they had

and Stephanie took care of Roxy they had known each other for a long time so Roxy

known each other for a long time so Roxy

known each other for a long time so Roxy knew Stephanie incredibly well and then

knew Stephanie incredibly well and then

knew Stephanie incredibly well and then we do always respect all of our stories

we do always respect all of our stories

we do always respect all of our stories across social media too so we love

across social media too so we love

across social media too so we love sharing them on whether it’s Facebook or

sharing them on whether it’s Facebook or

sharing them on whether it’s Facebook or Instagram or Pinterest for that matter

Instagram or Pinterest for that matter

Instagram or Pinterest for that matter and finally to get the passion across to

and finally to get the passion across to

and finally to get the passion across to it’s important that this is impact of

it’s important that this is impact of

it’s important that this is impact of people who are very very passionate

people who are very very passionate

people who are very very passionate about making a difference to the lives

about making a difference to the lives

about making a difference to the lives of dogs and people so you know office

of dogs and people so you know office

of dogs and people so you know office obviously we have lots of dogs

obviously we have lots of dogs

obviously we have lots of dogs lots of our our team members for dogs

lots of our our team members for dogs

lots of our our team members for dogs into the office and and as part of even

into the office and and as part of even

into the office and and as part of even the whole interview process it’s very

the whole interview process it’s very

the whole interview process it’s very important that we see that element of

important that we see that element of

important that we see that element of passion in in the team so finally some

passion in in the team so finally some

passion in in the team so finally some key learnings across the way I

key learnings across the way I

key learnings across the way I definitely learned that you can easily

definitely learned that you can easily

definitely learned that you can easily test an idea with very little budget so

test an idea with very little budget so

test an idea with very little budget so easily test a passion with with little

easily test a passion with with little

easily test a passion with with little budget and also I think it’s really

budget and also I think it’s really

budget and also I think it’s really important to actually speak with

important to actually speak with

important to actually speak with customers or potential customers and

customers or potential customers and

customers or potential customers and finding out what their pain points are

finding out what their pain points are

finding out what their pain points are and really build something around their

and really build something around their

and really build something around their lives that will improve them and finally

lives that will improve them and finally

lives that will improve them and finally the last point is to build something

the last point is to build something

the last point is to build something that you’re really passionate about and

that you’re really passionate about and

that you’re really passionate about and because obviously as an entrepreneur

because obviously as an entrepreneur

because obviously as an entrepreneur there’s lots of early mornings and late

there’s lots of early mornings and late

there’s lots of early mornings and late nights so doing something that you can’t

nights so doing something that you can’t

nights so doing something that you can’t wait to get out of bed 1:00 in the

wait to get out of bed 1:00 in the

wait to get out of bed 1:00 in the morning is fantastic and then finally as

morning is fantastic and then finally as

morning is fantastic and then finally as for stated earlier to the world is

for stated earlier to the world is

for stated earlier to the world is absolutely full of lovely people whether

absolutely full of lovely people whether

absolutely full of lovely people whether it is in the startup world with helping

it is in the startup world with helping

it is in the startup world with helping you get something going or likewise you

you get something going or likewise you

you get something going or likewise you know our lovely community who has helped

know our lovely community who has helped

know our lovely community who has helped us by giving us so much feedback from

us by giving us so much feedback from

us by giving us so much feedback from day one and by building up or a my doggy

day one and by building up or a my doggy

day one and by building up or a my doggy so again like I can really just

so again like I can really just

so again like I can really just recommend you know reaching out speaking

recommend you know reaching out speaking

recommend you know reaching out speaking with people and do something that you’re

with people and do something that you’re

with people and do something that you’re very passionate about thank you

very passionate about thank you

very passionate about thank you [Applause]

[Applause]

[Applause] [Music]

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