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Build connections across bridges | Amy Sawbridge | TEDxGreekStWomen


that was a that was an amazing intro

that was a that was an amazing intro thank you and it’s a delight to be here

thank you and it’s a delight to be here

thank you and it’s a delight to be here so thank you very much

so thank you very much

so thank you very much as Sara said I work at virgin Management

as Sara said I work at virgin Management

as Sara said I work at virgin Management which is the central part of the Virgin

which is the central part of the Virgin

which is the central part of the Virgin Group and I joined virgin about 10 years

Group and I joined virgin about 10 years

Group and I joined virgin about 10 years ago actually originally joined Virgin

ago actually originally joined Virgin

ago actually originally joined Virgin Mobile which was part of Virgin Media

Mobile which was part of Virgin Media

Mobile which was part of Virgin Media and I was one of their HR business

and I was one of their HR business

and I was one of their HR business partners and then six years ago I moved

partners and then six years ago I moved

partners and then six years ago I moved into virgin Management in a kind of a

into virgin Management in a kind of a

into virgin Management in a kind of a version of the job that I do now I have

version of the job that I do now I have

version of the job that I do now I have a very long job title and actually I

a very long job title and actually I

a very long job title and actually I almost was going to start by making some

almost was going to start by making some

almost was going to start by making some trying to make some funny gag about my

trying to make some funny gag about my

trying to make some funny gag about my name and obviously the thing with

name and obviously the thing with

name and obviously the thing with bridges but I failed miserably but at

bridges but I failed miserably but at

bridges but I failed miserably but at least I’ve kind of liked it so when I

least I’ve kind of liked it so when I

least I’ve kind of liked it so when I moved so as Sarah said my role is to

moved so as Sarah said my role is to

moved so as Sarah said my role is to work with all of the Virgin Group

work with all of the Virgin Group

work with all of the Virgin Group companies globally and just very quickly

companies globally and just very quickly

companies globally and just very quickly sorry if it’s a bit dull but um the

sorry if it’s a bit dull but um the

sorry if it’s a bit dull but um the Virgin Group is a is a is a very complex

Virgin Group is a is a is a very complex

Virgin Group is a is a is a very complex structure we are not one trading

structure we are not one trading

structure we are not one trading organization we are made up of as Sarah

organization we are made up of as Sarah

organization we are made up of as Sarah said many different organisations that

said many different organisations that

said many different organisations that are individually operating they’re

are individually operating they’re

are individually operating they’re independently operating and that makes

independently operating and that makes

independently operating and that makes my remit a very interesting one to say

my remit a very interesting one to say

my remit a very interesting one to say the least and so when I moved into the

the least and so when I moved into the

the least and so when I moved into the grief about six years into the group

grief about six years into the group

grief about six years into the group role about six years ago I came in with

role about six years ago I came in with

role about six years ago I came in with a specific mandate which was to change

a specific mandate which was to change

a specific mandate which was to change the nature of the relationship between

the nature of the relationship between

the nature of the relationship between the group and between the operating

the group and between the operating

the group and between the operating companies before I arrived historically

companies before I arrived historically

companies before I arrived historically there had been a bit of a disconnection

there had been a bit of a disconnection

there had been a bit of a disconnection between the virgin companies and the way

between the virgin companies and the way

between the virgin companies and the way that we did things at virgin group that

that we did things at virgin group that

that we did things at virgin group that there was a sense that group was sitting

there was a sense that group was sitting

there was a sense that group was sitting in a little bit of an ivory tower and of

in a little bit of an ivory tower and of

in a little bit of an ivory tower and of course we were we are still that little

course we were we are still that little

course we were we are still that little bit further removed from some of the

bit further removed from some of the

bit further removed from some of the customer challenge in some operating

customer challenge in some operating

customer challenge in some operating challenges that the businesses

challenges that the businesses

challenges that the businesses experienced but my mandate was to build

experienced but my mandate was to build

experienced but my mandate was to build in some cases and rebuild some bridges

in some cases and rebuild some bridges

in some cases and rebuild some bridges and some connections across the group

and some connections across the group

and some connections across the group but also to encourage the businesses to

but also to encourage the businesses to

but also to encourage the businesses to build those bridges and connections to

build those bridges and connections to

build those bridges and connections to each other you know there’s a huge

each other you know there’s a huge

each other you know there’s a huge amount of power and value in being part

amount of power and value in being part

amount of power and value in being part of this global family and we probably

of this global family and we probably

of this global family and we probably weren’t leveraging that enough and the

weren’t leveraging that enough and the

weren’t leveraging that enough and the way that I went about that was certainly

way that I went about that was certainly

way that I went about that was certainly rocket science but one of the things

rocket science but one of the things

rocket science but one of the things that it really reinforced for me is the

that it really reinforced for me is the

that it really reinforced for me is the importance of face-to-face time which is

importance of face-to-face time which is

importance of face-to-face time which is kind of challenging if you’ve got

kind of challenging if you’ve got

kind of challenging if you’ve got obviously businesses all over the world

obviously businesses all over the world

obviously businesses all over the world but I don’t think many things can

but I don’t think many things can

but I don’t think many things can replace the opportunity to sit you know

replace the opportunity to sit you know

replace the opportunity to sit you know side by side with someone or across the

side by side with someone or across the

side by side with someone or across the table from someone and see the whites of

table from someone and see the whites of

table from someone and see the whites of their eyes and really truly listen to

their eyes and really truly listen to

their eyes and really truly listen to get a deeper understanding about what’s

get a deeper understanding about what’s

get a deeper understanding about what’s going on for that person what’s going on

going on for that person what’s going on

going on for that person what’s going on for that business what are their

for that business what are their

for that business what are their challenges what are their requirements

challenges what are their requirements

challenges what are their requirements and where are the opportunities for us

and where are the opportunities for us

and where are the opportunities for us to work more effectively together and

to work more effectively together and

to work more effectively together and once you’ve got that relationship

once you’ve got that relationship

once you’ve got that relationship established you obviously need to keep

established you obviously need to keep

established you obviously need to keep you know pay attention to it you need to

you know pay attention to it you need to

you know pay attention to it you need to maintain it and but it makes it a lot

maintain it and but it makes it a lot

maintain it and but it makes it a lot easier if that if that connection that

easier if that if that connection that

easier if that if that connection that that bridge if you like is there to

that bridge if you like is there to

that bridge if you like is there to enable that two-way flow of

enable that two-way flow of

enable that two-way flow of communication and it took a lot of time

communication and it took a lot of time

communication and it took a lot of time and effort but I you know I’m very

and effort but I you know I’m very

and effort but I you know I’m very pleased to say now that we have a

pleased to say now that we have a

pleased to say now that we have a fantastic kind of global community of

fantastic kind of global community of

fantastic kind of global community of certainly of my key stakeholders which

certainly of my key stakeholders which

certainly of my key stakeholders which the teams that lead kind of the people

the teams that lead kind of the people

the teams that lead kind of the people experience in all of the businesses and

experience in all of the businesses and

experience in all of the businesses and that’s because we have that sense that

that’s because we have that sense that

that’s because we have that sense that we have a shared goal and that we’re

we have a shared goal and that we’re

we have a shared goal and that we’re supporting each other and that shared

supporting each other and that shared

supporting each other and that shared goal and specifically around creating a

goal and specifically around creating a

goal and specifically around creating a great employee experience for our 72,000

great employee experience for our 72,000

great employee experience for our 72,000 employees globally and central to that

employees globally and central to that

employees globally and central to that is how do we create a sense of meaning

is how do we create a sense of meaning

is how do we create a sense of meaning and belonging for our people so we know

and belonging for our people so we know

and belonging for our people so we know that it’s hugely important to Virgin

that it’s hugely important to Virgin

that it’s hugely important to Virgin employees they join the Virgin family we

employees they join the Virgin family we

employees they join the Virgin family we often use that word there’s some

often use that word there’s some

often use that word there’s some interesting connotations sometimes

interesting connotations sometimes

interesting connotations sometimes associated with that but when our

associated with that but when our

associated with that but when our employees consider joining us and you

employees consider joining us and you

employees consider joining us and you know and after their time with this they

know and after their time with this they

know and after their time with this they have the expectation that they’re

have the expectation that they’re

have the expectation that they’re joining a group of companies they have

joining a group of companies they have

joining a group of companies they have an expectation that are joining you know

an expectation that are joining you know

an expectation that are joining you know a much bigger entity than the specific

a much bigger entity than the specific

a much bigger entity than the specific version company that they arrive at and

version company that they arrive at and

version company that they arrive at and so you know part of what my team and the

so you know part of what my team and the

so you know part of what my team and the the people teams try to do is to make

the people teams try to do is to make

the people teams try to do is to make sure that we are creating a global

sure that we are creating a global

sure that we are creating a global community of brand advocates there’s

community of brand advocates there’s

community of brand advocates there’s nothing wrong in admitting that but

nothing wrong in admitting that but

nothing wrong in admitting that but helping them to make the connections

helping them to make the connections

helping them to make the connections with each other and helping them to

with each other and helping them to

with each other and helping them to really feel part

really feel part

really feel part something bigger and we do that through

something bigger and we do that through

something bigger and we do that through many different many different things I

many different many different things I

many different many different things I think I’ve talked before about the fact

think I’ve talked before about the fact

think I’ve talked before about the fact that we do have a really uniting set of

that we do have a really uniting set of

that we do have a really uniting set of values there’s a lot of debate about the

values there’s a lot of debate about the

values there’s a lot of debate about the value of values but they do truly unite

value of values but they do truly unite

value of values but they do truly unite us we talk about our red thread that

us we talk about our red thread that

us we talk about our red thread that runs through the Virgin can a global

runs through the Virgin can a global

runs through the Virgin can a global community and again we have a number of

community and again we have a number of

community and again we have a number of mechanisms in place that we try to

mechanisms in place that we try to

mechanisms in place that we try to ensure create that sense of belonging

ensure create that sense of belonging

ensure create that sense of belonging for our people one of the things that we

for our people one of the things that we

for our people one of the things that we did gosh about two years ago which given

did gosh about two years ago which given

did gosh about two years ago which given that we’ve been going for forty eight

that we’ve been going for forty eight

that we’ve been going for forty eight years you would have thought that virgin

years you would have thought that virgin

years you would have thought that virgin would have had it before we had never

would have had it before we had never

would have had it before we had never articulated what our employer brand was

articulated what our employer brand was

articulated what our employer brand was we’d never articulated what employees

we’d never articulated what employees

we’d never articulated what employees can expect when they come to work for us

can expect when they come to work for us

can expect when they come to work for us and what we expect of them in return

and what we expect of them in return

and what we expect of them in return we all had a gut instinct for what it

we all had a gut instinct for what it

we all had a gut instinct for what it was but we also have an allergy to

was but we also have an allergy to

was but we also have an allergy to codifying anything too clearly but we

codifying anything too clearly but we

codifying anything too clearly but we finally got around to doing this and it

finally got around to doing this and it

finally got around to doing this and it centers around our purpose our business

centers around our purpose our business

centers around our purpose our business purpose which is changing business for

purpose which is changing business for

purpose which is changing business for good and which essentially means that we

good and which essentially means that we

good and which essentially means that we make sure we put people and planet

make sure we put people and planet

make sure we put people and planet alongside profit but this purposes are

alongside profit but this purposes are

alongside profit but this purposes are then underpinned by four pillars and two

then underpinned by four pillars and two

then underpinned by four pillars and two of the pillars I think are particularly

of the pillars I think are particularly

of the pillars I think are particularly relevant to the theme of bridges and

relevant to the theme of bridges and

relevant to the theme of bridges and that is be yourself and go to go

that is be yourself and go to go

that is be yourself and go to go together and they’re these these pillars

together and they’re these these pillars

together and they’re these these pillars have to work as pairs they have to be in

have to work as pairs they have to be in

have to work as pairs they have to be in balance they have to be in harmony with

balance they have to be in harmony with

balance they have to be in harmony with one another and the go together for me

one another and the go together for me

one another and the go together for me really encapsulates that sense that we

really encapsulates that sense that we

really encapsulates that sense that we are stronger together and as I said

are stronger together and as I said

are stronger together and as I said there is a real power and value when we

there is a real power and value when we

there is a real power and value when we are aligned and that we’re pulling

are aligned and that we’re pulling

are aligned and that we’re pulling behind a shared goal when we have those

behind a shared goal when we have those

behind a shared goal when we have those connections across the group so that we

connections across the group so that we

connections across the group so that we can share learnings we can support each

can share learnings we can support each

can share learnings we can support each other and some of you may recognize that

other and some of you may recognize that

other and some of you may recognize that sort of phrasing around go together but

sort of phrasing around go together but

sort of phrasing around go together but it’s it’s actually from an African

it’s it’s actually from an African

it’s it’s actually from an African proverb which we which we loved I mean

proverb which we which we loved I mean

proverb which we which we loved I mean we kind of wanted to emulate that as

we kind of wanted to emulate that as

we kind of wanted to emulate that as much as we can and this African proverb

much as we can and this African proverb

much as we can and this African proverb is if you want to go fast go alone if

is if you want to go fast go alone if

is if you want to go fast go alone if you want to go far go together and so

you want to go far go together and so

you want to go far go together and so this is this is kind of at the core of

this is this is kind of at the core of

this is this is kind of at the core of our people promise and how we also think

our people promise and how we also think

our people promise and how we also think about diversity and inclusion it frames

about diversity and inclusion it frames

about diversity and inclusion it frames the need for people

the need for people

the need for people to be able to be the individuals that

to be able to be the individuals that

to be able to be the individuals that they are and not to put on a corporate

they are and not to put on a corporate

they are and not to put on a corporate veneer when they walk in the door but to

veneer when they walk in the door but to

veneer when they walk in the door but to recognize and respect the fact that we

recognize and respect the fact that we

recognize and respect the fact that we need to do that an inclusive environment

need to do that an inclusive environment

need to do that an inclusive environment where everybody is welcome I’m really

where everybody is welcome I’m really

where everybody is welcome I’m really conscious and this is going on to a

conscious and this is going on to a

conscious and this is going on to a point that Sarah just made I’m really

point that Sarah just made I’m really

point that Sarah just made I’m really conscious that our employees aren’t

conscious that our employees aren’t

conscious that our employees aren’t unique in wanting that sense of meaning

unique in wanting that sense of meaning

unique in wanting that sense of meaning and wanting that sense of belonging

and wanting that sense of belonging

and wanting that sense of belonging I studied anthropology at university

I studied anthropology at university

I studied anthropology at university many years ago and and that sense of

many years ago and and that sense of

many years ago and and that sense of belonging and kinship is kind of a

belonging and kinship is kind of a

belonging and kinship is kind of a fundamental part of the human condition

fundamental part of the human condition

fundamental part of the human condition and it’s been there for millennia you

and it’s been there for millennia you

and it’s been there for millennia you know and I guess it kind of originally

know and I guess it kind of originally

know and I guess it kind of originally derived from the fact that we we needed

derived from the fact that we we needed

derived from the fact that we we needed to be parts we needed to be part of a

to be parts we needed to be part of a

to be parts we needed to be part of a tribe or part of a community in order to

tribe or part of a community in order to

tribe or part of a community in order to survive quite frankly in terms of being

survive quite frankly in terms of being

survive quite frankly in terms of being able to defend ourselves against wild

able to defend ourselves against wild

able to defend ourselves against wild animals and or other tribes and also to

animals and or other tribes and also to

animals and or other tribes and also to survive in terms of feeding ourselves

survive in terms of feeding ourselves

survive in terms of feeding ourselves and obviously society has moved on some

and obviously society has moved on some

and obviously society has moved on some significant ways since I sort of

significant ways since I sort of

significant ways since I sort of hunter-gatherer ancestors but you still

hunter-gatherer ancestors but you still

hunter-gatherer ancestors but you still see there’s two kind of tribal

see there’s two kind of tribal

see there’s two kind of tribal affiliations now in society in many

affiliations now in society in many

affiliations now in society in many different components of society so that

different components of society so that

different components of society so that that sense of belonging and kinship if

that sense of belonging and kinship if

that sense of belonging and kinship if you like is a fundamental part of the

you like is a fundamental part of the

you like is a fundamental part of the human DNA and that makes me think given

human DNA and that makes me think given

human DNA and that makes me think given I spend a lot of time trying to think

I spend a lot of time trying to think

I spend a lot of time trying to think about what’s the future of work what you

about what’s the future of work what you

about what’s the future of work what you know what do we need to be thinking

know what do we need to be thinking

know what do we need to be thinking about as an employer to make sure that

about as an employer to make sure that

about as an employer to make sure that we’re creating the best kind of

we’re creating the best kind of

we’re creating the best kind of environment this weekend for our people

environment this weekend for our people

environment this weekend for our people and there’s a lot of talk about the fact

and there’s a lot of talk about the fact

and there’s a lot of talk about the fact that you know the gig economy people are

that you know the gig economy people are

that you know the gig economy people are going to be working in portfolio careers

going to be working in portfolio careers

going to be working in portfolio careers and no longer going to work for one

and no longer going to work for one

and no longer going to work for one employer and indeed there may not be

employer and indeed there may not be

employer and indeed there may not be workplaces in the future and I think the

workplaces in the future and I think the

workplaces in the future and I think the example if you look at like the space we

example if you look at like the space we

example if you look at like the space we work space that would suggest that it’s

work space that would suggest that it’s

work space that would suggest that it’s not going to go down that that extreme

not going to go down that that extreme

not going to go down that that extreme length because people do want that sense

length because people do want that sense

length because people do want that sense of connection and sense of community

of connection and sense of community

of connection and sense of community even if they’re not actually working on

even if they’re not actually working on

even if they’re not actually working on the same things people want to feel that

the same things people want to feel that

the same things people want to feel that they’re in that kind of hubbub and they

they’re in that kind of hubbub and they

they’re in that kind of hubbub and they have those those day-to-day connections

have those those day-to-day connections

have those those day-to-day connections and so um you know for me whilst I think

and so um you know for me whilst I think

and so um you know for me whilst I think having greater flexibility and greater

having greater flexibility and greater

having greater flexibility and greater choice is hugely hugely important I kind

choice is hugely hugely important I kind

choice is hugely hugely important I kind of take some reassurance in the fact

of take some reassurance in the fact

of take some reassurance in the fact that we will

that we will

that we will never move I don’t believe we’ll ever

never move I don’t believe we’ll ever

never move I don’t believe we’ll ever move away from the fact that you know

move away from the fact that you know

move away from the fact that you know people do want those connections in many

people do want those connections in many

people do want those connections in many different components of their life and

different components of their life and

different components of their life and with society’s changing as it as it is

with society’s changing as it as it is

with society’s changing as it as it is work more often than not is the place

work more often than not is the place

work more often than not is the place through which people get that sense of

through which people get that sense of

through which people get that sense of meaning and connection and that’s

meaning and connection and that’s

meaning and connection and that’s certainly something that we hold very

certainly something that we hold very

certainly something that we hold very dear at virgin and one of it as I said

dear at virgin and one of it as I said

dear at virgin and one of it as I said one of the kind of cool parts of my job

one of the kind of cool parts of my job

one of the kind of cool parts of my job to work with all the other virgin

to work with all the other virgin

to work with all the other virgin companies is to make sure that we are

companies is to make sure that we are

companies is to make sure that we are creating a place where people can find

creating a place where people can find

creating a place where people can find those connections and that sense of

those connections and that sense of

those connections and that sense of belonging a sense of meaning that

belonging a sense of meaning that

belonging a sense of meaning that they’re looking for

”

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