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Brand Yourself: My Wikipedia Fail | Emad Rahim | TEDxYouth@ClintonSquare


a few years ago something crazy happened

a few years ago something crazy happened to me and it happened to be in the

to me and it happened to be in the

to me and it happened to be in the morning right so normally I wake up to

morning right so normally I wake up to

morning right so normally I wake up to an alarm clock right how many you have

an alarm clock right how many you have

an alarm clock right how many you have an alarm clock on your phone

an alarm clock on your phone

an alarm clock on your phone like a rings what happens when it rings

like a rings what happens when it rings

like a rings what happens when it rings you often like it the snooze button

you often like it the snooze button

you often like it the snooze button right so so I hit the snooze button and

right so so I hit the snooze button and

right so so I hit the snooze button and um

um

um go back to sleep and then another long

go back to sleep and then another long

go back to sleep and then another long happen right so I’m like okay I put

happen right so I’m like okay I put

happen right so I’m like okay I put snooze what’s happening and then I hit a

snooze what’s happening and then I hit a

snooze what’s happening and then I hit a ping then I have multiple pings right

ping then I have multiple pings right

ping then I have multiple pings right usually I get emails in the morning so

usually I get emails in the morning so

usually I get emails in the morning so here’s you know a ping and I had another

here’s you know a ping and I had another

here’s you know a ping and I had another thing and another ping and another thing

thing and another ping and another thing

thing and another ping and another thing and now I’m like oh snap what’s

and now I’m like oh snap what’s

and now I’m like oh snap what’s happening right so I jump out got my

happening right so I jump out got my

happening right so I jump out got my boxes on grab my phone looked at it I

boxes on grab my phone looked at it I

boxes on grab my phone looked at it I was like oh my god Oh dozens of eveness

was like oh my god Oh dozens of eveness

was like oh my god Oh dozens of eveness Huffington Post uh Washington uh the

Huffington Post uh Washington uh the

Huffington Post uh Washington uh the Chicago Tribune is like and it all said

Chicago Tribune is like and it all said

Chicago Tribune is like and it all said Ahmad versus Wikipedia like what the

Ahmad versus Wikipedia like what the

Ahmad versus Wikipedia like what the blood clot right so now I’m on I get on

blood clot right so now I’m on I get on

blood clot right so now I’m on I get on my Twitter feed and I’m trending

my Twitter feed and I’m trending

my Twitter feed and I’m trending I am trending but not the way I want a

I am trending but not the way I want a

I am trending but not the way I want a trend right hashtag Ahmad versus

trend right hashtag Ahmad versus

trend right hashtag Ahmad versus Wikipedia hashtag Ahmad selling brands

Wikipedia hashtag Ahmad selling brands

Wikipedia hashtag Ahmad selling brands selling brands selling his brand to

selling brands selling his brand to

selling brands selling his brand to Wikipedia and I’m like and people are

Wikipedia and I’m like and people are

Wikipedia and I’m like and people are debating people arguing people are

debating people arguing people are

debating people arguing people are questioning my integrity and I had no

questioning my integrity and I had no

questioning my integrity and I had no control over it so the one day I could

control over it so the one day I could

control over it so the one day I could do is like shut off everything shut off

do is like shut off everything shut off

do is like shut off everything shut off everything jump right back in my bed put

everything jump right back in my bed put

everything jump right back in my bed put my you know a blanket over me and I’m

my you know a blanket over me and I’m

my you know a blanket over me and I’m hiding unsure what to do next I was like

hiding unsure what to do next I was like

hiding unsure what to do next I was like what the hell just happened like how did

what the hell just happened like how did

what the hell just happened like how did we get here I’m lying I know exactly how

we get here I’m lying I know exactly how

we get here I’m lying I know exactly how he got here so um a few months back from

he got here so um a few months back from

he got here so um a few months back from this date I was having lunch with a

this date I was having lunch with a

this date I was having lunch with a friend in Chicago my friend is pretty

friend in Chicago my friend is pretty

friend in Chicago my friend is pretty famous you know he got he got a few

famous you know he got he got a few

famous you know he got he got a few international bestsellers I mean this

international bestsellers I mean this

international bestsellers I mean this man travels very well and we started

man travels very well and we started

man travels very well and we started talking about branding

talking about branding

talking about branding know what you mod you need to be a

know what you mod you need to be a

know what you mod you need to be a Wikipedia I do need to be Omega video

Wikipedia I do need to be Omega video

Wikipedia I do need to be Omega video right so I started doing some research

right so I started doing some research

right so I started doing some research it’s hard to get a Wikipedia they gotta

it’s hard to get a Wikipedia they gotta

it’s hard to get a Wikipedia they gotta find you right you just can’t like

find you right you just can’t like

find you right you just can’t like submit an application they have to find

submit an application they have to find

submit an application they have to find you would acknowledge you I don’t like

you would acknowledge you I don’t like

you would acknowledge you I don’t like they should have found me already I’m

they should have found me already I’m

they should have found me already I’m famous so I started asking people in my

famous so I started asking people in my

famous so I started asking people in my network people that have a wikipedia

network people that have a wikipedia

network people that have a wikipedia profile and we’re talking about people

profile and we’re talking about people

profile and we’re talking about people that are like New York Times bestseller

that are like New York Times bestseller

that are like New York Times bestseller like endowed chairs and professors and

like endowed chairs and professors and

like endowed chairs and professors and Dean’s and all them said the same thing

Dean’s and all them said the same thing

Dean’s and all them said the same thing there’s a company they work with this PR

there’s a company they work with this PR

there’s a company they work with this PR company that helped them get on

company that helped them get on

company that helped them get on Wikipedia so I’m like okay so I did some

Wikipedia so I’m like okay so I did some

Wikipedia so I’m like okay so I did some other research about this company they

other research about this company they

other research about this company they seem legit like they worked with some

seem legit like they worked with some

seem legit like they worked with some big companies they work with Expedia

big companies they work with Expedia

big companies they work with Expedia Viacom right so they work with some big

Viacom right so they work with some big

Viacom right so they work with some big companies they work with Naomi Campbell

companies they work with Naomi Campbell

companies they work with Naomi Campbell Naomi Campbell right so I called this

Naomi Campbell right so I called this

Naomi Campbell right so I called this company and some research on them spoke

company and some research on them spoke

company and some research on them spoke with them right we went back and forth

with them right we went back and forth

with them right we went back and forth back and forth and then finally they

back and forth and then finally they

back and forth and then finally they created my profile I had to pay a few

created my profile I had to pay a few

created my profile I had to pay a few G’s I had to pay a few can you say a few

G’s I had to pay a few can you say a few

G’s I had to pay a few can you say a few G’s a few G’s right so boom my profile

G’s a few G’s right so boom my profile

G’s a few G’s right so boom my profile is up and they got the good picture up

is up and they got the good picture up

is up and they got the good picture up there yeah they got the good fiction

there yeah they got the good fiction

there yeah they got the good fiction right and all of a sudden my you know

right and all of a sudden my you know

right and all of a sudden my you know the Google Analytics are hitting my

the Google Analytics are hitting my

the Google Analytics are hitting my websites hitting and then within like a

websites hitting and then within like a

websites hitting and then within like a week I get flagged like flag like my

week I get flagged like flag like my

week I get flagged like flag like my name is in red and Wikipedia is

name is in red and Wikipedia is

name is in red and Wikipedia is questioning my profile they’re like who

questioning my profile they’re like who

questioning my profile they’re like who the heck is this dude who put them up

the heck is this dude who put them up

the heck is this dude who put them up here and there’s like a debate happening

here and there’s like a debate happening

here and there’s like a debate happening like a debate that I have no control

like a debate that I have no control

like a debate that I have no control over you know what they started calling

over you know what they started calling

over you know what they started calling me someone called me a sock puppet what

me someone called me a sock puppet what

me someone called me a sock puppet what the heck is a sock puppet right another

the heck is a sock puppet right another

the heck is a sock puppet right another dude said he was gonna soak my name salt

dude said he was gonna soak my name salt

dude said he was gonna soak my name salt my name I called this company up I’m

my name I called this company up I’m

my name I called this company up I’m like no this is the man people are

like no this is the man people are

like no this is the man people are calling me sock puppet I don’t know what

calling me sock puppet I don’t know what

calling me sock puppet I don’t know what that is but I’m ready to fight somebody

that is but I’m ready to fight somebody

that is but I’m ready to fight somebody hey and what he told me was that it

hey and what he told me was that it

hey and what he told me was that it happens it’s normal right your profile

happens it’s normal right your profile

happens it’s normal right your profile goes up

goes up

goes up they question it they debate right to go

they question it they debate right to go

they question it they debate right to go back and forth and it gets back up

back and forth and it gets back up

back and forth and it gets back up it didn’t happen they took it down boom

it didn’t happen they took it down boom

it didn’t happen they took it down boom so we’re back I said what’s going on

so we’re back I said what’s going on

so we’re back I said what’s going on they took it down I want money back I

they took it down I want money back I

they took it down I want money back I wonder he fun said like no no no we

wonder he fun said like no no no we

wonder he fun said like no no no we would get it back up it happens right so

would get it back up it happens right so

would get it back up it happens right so within a few days boom it’s back up and

within a few days boom it’s back up and

within a few days boom it’s back up and they got the good picture again right so

they got the good picture again right so

they got the good picture again right so I’m happy

I’m happy

I’m happy things are moving I put on my LinkedIn

things are moving I put on my LinkedIn

things are moving I put on my LinkedIn profile people excited and it happened

profile people excited and it happened

profile people excited and it happened again this time I swore is like you know

again this time I swore is like you know

again this time I swore is like you know when you’re when your teacher takes out

when you’re when your teacher takes out

when you’re when your teacher takes out that red marker and like writes your

that red marker and like writes your

that red marker and like writes your name you know like highlights it I swear

name you know like highlights it I swear

name you know like highlights it I swear they highlight everything I’m like oh

they highlight everything I’m like oh

they highlight everything I’m like oh this dude is dude this dude right and I

this dude is dude this dude right and I

this dude is dude this dude right and I went back to the company I said listen

went back to the company I said listen

went back to the company I said listen what’s going on here and they said that

what’s going on here and they said that

what’s going on here and they said that your profile has been hacked

your profile has been hacked

your profile has been hacked why did my profile get hacked they’re

why did my profile get hacked they’re

why did my profile get hacked they’re like no what happens it’s natural you

like no what happens it’s natural you

like no what happens it’s natural you know it gets hacked you know we’re going

know it gets hacked you know we’re going

know it gets hacked you know we’re going back and forth I’m like I’m not a

back and forth I’m like I’m not a

back and forth I’m like I’m not a Wikipedia person but what if somebody

Wikipedia person but what if somebody

Wikipedia person but what if somebody hacked my profile out of you know the

hacked my profile out of you know the

hacked my profile out of you know the millions of profiles that out there and

millions of profiles that out there and

millions of profiles that out there and and they said it happens they put my

and they said it happens they put my

and they said it happens they put my profile back up and this time it was

profile back up and this time it was

profile back up and this time it was gone didn’t even debate they like took

gone didn’t even debate they like took

gone didn’t even debate they like took off so now I’m going back and forth with

off so now I’m going back and forth with

off so now I’m going back and forth with this company and they told me that if I

this company and they told me that if I

this company and they told me that if I want my profile back up there I have to

want my profile back up there I have to

want my profile back up there I have to hire a PR company that they also work

hire a PR company that they also work

hire a PR company that they also work with so I know what’s happening there’s

with so I know what’s happening there’s

with so I know what’s happening there’s like a pyramid scheme right it’s like oh

like a pyramid scheme right it’s like oh

like a pyramid scheme right it’s like oh in order to is you don’t you want

in order to is you don’t you want

in order to is you don’t you want something extra here isn’t we need more

something extra here isn’t we need more

something extra here isn’t we need more money we need more money we need more

money we need more money we need more

money we need more money we need more money right so I went back and forth

money right so I went back and forth

money right so I went back and forth back and forth with them and it finally

back and forth with them and it finally

back and forth with them and it finally you know what I’m gonna get you I’m

you know what I’m gonna get you I’m

you know what I’m gonna get you I’m gonna get you right so I started calling

gonna get you right so I started calling

gonna get you right so I started calling around and I connected with Vice

around and I connected with Vice

around and I connected with Vice magazine hey bye no Vice magazine so

magazine hey bye no Vice magazine so

magazine hey bye no Vice magazine so Vice magazine did an entire profile on

Vice magazine did an entire profile on

Vice magazine did an entire profile on this situation right and that’s what set

this situation right and that’s what set

this situation right and that’s what set it off right but here’s the thing Vice

it off right but here’s the thing Vice

it off right but here’s the thing Vice magazine never got my side of the story

magazine never got my side of the story

magazine never got my side of the story correct they didn’t get a chance to let

correct they didn’t get a chance to let

correct they didn’t get a chance to let me look at the story they posted without

me look at the story they posted without

me look at the story they posted without me responding to without me looking at

me responding to without me looking at

me responding to without me looking at it and then basically the world took

it and then basically the world took

it and then basically the world took that magazine and went it went viral it

that magazine and went it went viral it

that magazine and went it went viral it went viral

went viral

went viral I had bloggers going after me

I had bloggers going after me

I had bloggers going after me I didn’t know what a blog was at the

I didn’t know what a blog was at the

I didn’t know what a blog was at the time right I had wiki guys going after

time right I had wiki guys going after

time right I had wiki guys going after me so I felt like everything was going

me so I felt like everything was going

me so I felt like everything was going out of control and I had no control over

out of control and I had no control over

out of control and I had no control over my brand my brand was being ruined my

my brand my brand was being ruined my

my brand my brand was being ruined my brand was being tarnished right and I

brand was being tarnished right and I

brand was being tarnished right and I realized something that these bloggers

realized something that these bloggers

realized something that these bloggers these people that were writing about me

these people that were writing about me

these people that were writing about me did not know me they only know me from

did not know me they only know me from

did not know me they only know me from what they read right they only know me

what they read right they only know me

what they read right they only know me from what they saw in social media so I

from what they saw in social media so I

from what they saw in social media so I did something that was revolutionary but

did something that was revolutionary but

did something that was revolutionary but it was actually honest I actually

it was actually honest I actually

it was actually honest I actually connected with each of these bloggers I

connected with each of these bloggers I

connected with each of these bloggers I found their contact information and

found their contact information and

found their contact information and called them and explained my side of the

called them and explained my side of the

called them and explained my side of the story

story

story got them to know me as a person I got

got them to know me as a person I got

got them to know me as a person I got them to know my situation instead of

them to know my situation instead of

them to know my situation instead of just looking at a social media you know

just looking at a social media you know

just looking at a social media you know post instead of reading something that I

post instead of reading something that I

post instead of reading something that I really didn’t have no influence over and

really didn’t have no influence over and

really didn’t have no influence over and all of a sudden these bloggers started

all of a sudden these bloggers started

all of a sudden these bloggers started coming my way

coming my way

coming my way many of these bloggers took down their

many of these bloggers took down their

many of these bloggers took down their posts right many of these bloggers

posts right many of these bloggers

posts right many of these bloggers started defending me all of a sudden I

started defending me all of a sudden I

started defending me all of a sudden I became their friend they started

became their friend they started

became their friend they started realizing that I was not an opportunist

realizing that I was not an opportunist

realizing that I was not an opportunist in this situation I was technically a

in this situation I was technically a

in this situation I was technically a whistleblower right and they started

whistleblower right and they started

whistleblower right and they started writing good things about me like the

writing good things about me like the

writing good things about me like the type of things you want something right

type of things you want something right

type of things you want something right about you because they know about you

about you because they know about you

about you because they know about you they know your true story right so what

they know your true story right so what

they know your true story right so what I learned that day is that in order to

I learned that day is that in order to

I learned that day is that in order to create a true brand if you truly want to

create a true brand if you truly want to

create a true brand if you truly want to be famous

be famous

be famous turn off your computers turn off your

turn off your computers turn off your

turn off your computers turn off your phone do more they connect with people

phone do more they connect with people

phone do more they connect with people on social media reach out to that person

on social media reach out to that person

on social media reach out to that person get them to know you create meaningful

get them to know you create meaningful

get them to know you create meaningful relationships with people right don’t

relationships with people right don’t

relationships with people right don’t just don’t just highlight those things

just don’t just highlight those things

just don’t just highlight those things you want people to see it shouldn’t be a

you want people to see it shouldn’t be a

you want people to see it shouldn’t be a gallery of your life when it’s only good

gallery of your life when it’s only good

gallery of your life when it’s only good right you need to connect with people

right you need to connect with people

right you need to connect with people you need to get to know who they are and

you need to get to know who they are and

you need to get to know who they are and they need to know who you are and what

they need to know who you are and what

they need to know who you are and what you stand for

you stand for

you stand for thank you very much for your time anyone

thank you very much for your time anyone

thank you very much for your time anyone you

you

you [Applause]

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