afternoon everybody ah right here we go so if my turn on the roller coaster and
so if my turn on the roller coaster and
so if my turn on the roller coaster and thank you for the opportunity to be
thank you for the opportunity to be
thank you for the opportunity to be involved in this event this has been
involved in this event this has been
involved in this event this has been absolutely phenomenally organized and
absolutely phenomenally organized and
absolutely phenomenally organized and it’s a pleasure to be involved in it
it’s a pleasure to be involved in it
it’s a pleasure to be involved in it and I want to say upfront that I am NOT
and I want to say upfront that I am NOT
and I want to say upfront that I am NOT an expert in the technology that I
an expert in the technology that I
an expert in the technology that I haven’t about to be talking about and
haven’t about to be talking about and
haven’t about to be talking about and all do I have any particular investment
all do I have any particular investment
all do I have any particular investment in it this is just something something
in it this is just something something
in it this is just something something I’ve become very interested in recently
I’ve become very interested in recently
I’ve become very interested in recently and something I’m going to try and
and something I’m going to try and
and something I’m going to try and deliver to you a very concise view of it
deliver to you a very concise view of it
deliver to you a very concise view of it over the next few minutes and I’ll be as
over the next few minutes and I’ll be as
over the next few minutes and I’ll be as quick as I can
quick as I can
quick as I can beside the power of blockchain in
beside the power of blockchain in
beside the power of blockchain in promoting fair trade in music ok so what
promoting fair trade in music ok so what
promoting fair trade in music ok so what is fair trade for the purpose of this
is fair trade for the purpose of this
is fair trade for the purpose of this talk I’m going to refer to the world
talk I’m going to refer to the world
talk I’m going to refer to the world fair trade organizations definition so a
fair trade organizations definition so a
fair trade organizations definition so a trading partnership based on dialogue
trading partnership based on dialogue
trading partnership based on dialogue transparency and respect so the first
transparency and respect so the first
transparency and respect so the first fair trade coffee produced in Mexico hit
fair trade coffee produced in Mexico hit
fair trade coffee produced in Mexico hit the shelves of the Netherlands in 1988
the shelves of the Netherlands in 1988
the shelves of the Netherlands in 1988 through partnership through dialogue
through partnership through dialogue
through partnership through dialogue transparency and respect small-scale
transparency and respect small-scale
transparency and respect small-scale coffee farms could now produce coffee
coffee farms could now produce coffee
coffee farms could now produce coffee and an affair living despite the effects
and an affair living despite the effects
and an affair living despite the effects of unpredictable weather conditions or
of unpredictable weather conditions or
of unpredictable weather conditions or economic turmoil this initiative was a
economic turmoil this initiative was a
economic turmoil this initiative was a huge success and today coffee makers in
huge success and today coffee makers in
huge success and today coffee makers in 30 countries across the world are now
30 countries across the world are now
30 countries across the world are now the first parts of a transparent chain
the first parts of a transparent chain
the first parts of a transparent chain that ends with us the consumer and why
that ends with us the consumer and why
that ends with us the consumer and why does the public choose to drink
does the public choose to drink
does the public choose to drink Fairtrade coffee because they’re
Fairtrade coffee because they’re
Fairtrade coffee because they’re presented with a choice and because
presented with a choice and because
presented with a choice and because people will generally do the right thing
people will generally do the right thing
people will generally do the right thing it’s embedded in our own schools culture
it’s embedded in our own schools culture
it’s embedded in our own schools culture of kindness so what does this have to do
of kindness so what does this have to do
of kindness so what does this have to do with music I’m a musician
with music I’m a musician
with music I’m a musician this is my CV or some of it um and like
this is my CV or some of it um and like
this is my CV or some of it um and like millions of other musicians I have a
millions of other musicians I have a
millions of other musicians I have a very varied skill set so I don’t just
very varied skill set so I don’t just
very varied skill set so I don’t just play the saxophone I’ve spent years
play the saxophone I’ve spent years
play the saxophone I’ve spent years developing a range of skills to not only
developing a range of skills to not only
developing a range of skills to not only fulfill my desire to be to create to be
fulfill my desire to be to create to be
fulfill my desire to be to create to be creative but also make me employable
creative but also make me employable
creative but also make me employable I’ve been fortunate to play stadium
I’ve been fortunate to play stadium
I’ve been fortunate to play stadium concerts tour with international artists
concerts tour with international artists
concerts tour with international artists play on award-winning songs and write or
play on award-winning songs and write or
play on award-winning songs and write or program music for TV and radio and I’m
program music for TV and radio and I’m
program music for TV and radio and I’m very proud of my achievements as a
very proud of my achievements as a
very proud of my achievements as a musician I can’t tell you how much fun
musician I can’t tell you how much fun
musician I can’t tell you how much fun doing it different percentages are paid
doing it different percentages are paid
doing it different percentages are paid for physical sales downloads and
for physical sales downloads and
for physical sales downloads and streaming so it’s a total disaster for a
streaming so it’s a total disaster for a
streaming so it’s a total disaster for a musician and it’s incredibly complicated
musician and it’s incredibly complicated
musician and it’s incredibly complicated for an artist to track what they should
for an artist to track what they should
for an artist to track what they should be earning forget when they should be
be earning forget when they should be
be earning forget when they should be receiving it so this is absolutely not a
receiving it so this is absolutely not a
receiving it so this is absolutely not a transparent system in fact it can get
transparent system in fact it can get
transparent system in fact it can get much more opaque than this so it’s the
much more opaque than this so it’s the
much more opaque than this so it’s the lack of transparency in the way and the
lack of transparency in the way and the
lack of transparency in the way and the speed at which sales revenue is
speed at which sales revenue is
speed at which sales revenue is distributed that has led many musicians
distributed that has led many musicians
distributed that has led many musicians to move away from record labels and
to move away from record labels and
to move away from record labels and become independent artists this became
become independent artists this became
become independent artists this became possible in the new new digital era but
possible in the new new digital era but
possible in the new new digital era but it can be very long complicated and
it can be very long complicated and
it can be very long complicated and expensive process as well especially
expensive process as well especially
expensive process as well especially when the back catalog involved this can
when the back catalog involved this can
when the back catalog involved this can have a lot of downsides but the driving
have a lot of downsides but the driving
have a lot of downsides but the driving force to do it there was a lack of
force to do it there was a lack of
force to do it there was a lack of transparency and they didn’t trust the
transparency and they didn’t trust the
transparency and they didn’t trust the system into the long and complicated
system into the long and complicated
system into the long and complicated line of people that collect money before
line of people that collect money before
line of people that collect money before it reaches the artists come the
it reaches the artists come the
it reaches the artists come the streaming audio services they now take
streaming audio services they now take
streaming audio services they now take an additional slice of the pie and those
an additional slice of the pie and those
an additional slice of the pie and those crumbs just got a little bit smaller
crumbs just got a little bit smaller
crumbs just got a little bit smaller there’s that distribution model
there’s that distribution model
there’s that distribution model originally thank you this is a royalties
originally thank you this is a royalties
originally thank you this is a royalties concept and this is how musicians are
concept and this is how musicians are
concept and this is how musicians are feeling
adesh farts head of the song Rice’s
adesh farts head of the song Rice’s Associated Association of Canada is
Associated Association of Canada is
Associated Association of Canada is quoted as saying in the latter part of
quoted as saying in the latter part of
quoted as saying in the latter part of the 20th century if a song that he had
the 20th century if a song that he had
the 20th century if a song that he had written sold 1 million copies he could
written sold 1 million copies he could
written sold 1 million copies he could expect to receive a mechanical royalties
expect to receive a mechanical royalties
expect to receive a mechanical royalties payment of 45,000 u.s. dollars today if
payment of 45,000 u.s. dollars today if
payment of 45,000 u.s. dollars today if a major streaming service plays his song
a major streaming service plays his song
a major streaming service plays his song 1 million times at zero point zero zero
1 million times at zero point zero zero
1 million times at zero point zero zero zero zero three five US dollars per play
zero zero three five US dollars per play
zero zero three five US dollars per play he can expect to end thirty five dollars
he can expect to end thirty five dollars
he can expect to end thirty five dollars from those million streams again some
from those million streams again some
from those million streams again some artists have responded by pulling their
artists have responded by pulling their
artists have responded by pulling their music from streaming services and
music from streaming services and
music from streaming services and launching their own and this is
launching their own and this is
launching their own and this is absolutely fantastic if you’re jay-z and
absolutely fantastic if you’re jay-z and
absolutely fantastic if you’re jay-z and you can afford to but I have certainly
you can afford to but I have certainly
you can afford to but I have certainly can’t so we’re at a turning point in
can’t so we’re at a turning point in
can’t so we’re at a turning point in music artists publishers and record
music artists publishers and record
music artists publishers and record labels have lost control of the music
labels have lost control of the music
labels have lost control of the music that they’re releasing so how can the
that they’re releasing so how can the
that they’re releasing so how can the industry as a whole responds to this
industry as a whole responds to this
industry as a whole responds to this change the industry as a whole need to
change the industry as a whole need to
change the industry as a whole need to agree on a way forward we need to agree
agree on a way forward we need to agree
agree on a way forward we need to agree on a way which consumers can purchase
on a way which consumers can purchase
on a way which consumers can purchase and use music responsibly that ensures a
and use music responsibly that ensures a
and use music responsibly that ensures a fair payment to each of the services in
fair payment to each of the services in
fair payment to each of the services in the chain including the person at the
the chain including the person at the
the chain including the person at the very start the artist and one idea is to
very start the artist and one idea is to
very start the artist and one idea is to use the technology behind bitcoins to
use the technology behind bitcoins to
use the technology behind bitcoins to solve the problem and the climax now so
solve the problem and the climax now so
solve the problem and the climax now so what is the Bitcoin and what does this
what is the Bitcoin and what does this
what is the Bitcoin and what does this have to do with music bitcoin began as
have to do with music bitcoin began as
have to do with music bitcoin began as an open source project it’s a digital
an open source project it’s a digital
an open source project it’s a digital currency or cryptocurrency where an
currency or cryptocurrency where an
currency or cryptocurrency where an underlying ledger holds information and
underlying ledger holds information and
underlying ledger holds information and each copy is held on multiple computers
each copy is held on multiple computers
each copy is held on multiple computers around the world once the transaction
around the world once the transaction
around the world once the transaction takes place the information is
takes place the information is
takes place the information is registered in what’s known the
registered in what’s known the
registered in what’s known the blockchain once a block is full it is
blockchain once a block is full it is
blockchain once a block is full it is added to the blockchain in chronological
added to the blockchain in chronological
added to the blockchain in chronological order and the information stored within
order and the information stored within
order and the information stored within it cannot be altered this is a
it cannot be altered this is a
it cannot be altered this is a transparent trustless system no single
transparent trustless system no single
transparent trustless system no single person organization or entity can
person organization or entity can
person organization or entity can manipulate the data and it’s safe
manipulate the data and it’s safe
manipulate the data and it’s safe following the global financial crash in
following the global financial crash in
following the global financial crash in 2008 more and more people turn to
2008 more and more people turn to
2008 more and more people turn to digital currencies as trusts have been
digital currencies as trusts have been
digital currencies as trusts have been lost in the traditional
lost in the traditional
lost in the traditional actual structures and the problem with
actual structures and the problem with
actual structures and the problem with music is at the point of creation the
music is at the point of creation the
music is at the point of creation the product the song is saved as a WAV file
product the song is saved as a WAV file
product the song is saved as a WAV file or a a file or mp3 the information
or a a file or mp3 the information
or a a file or mp3 the information stored in that file can be altered at
stored in that file can be altered at
stored in that file can be altered at any point any one of you could do that
any point any one of you could do that
any point any one of you could do that now just using your laptop so what if
now just using your laptop so what if
now just using your laptop so what if the music industry responded to change
the music industry responded to change
the music industry responded to change in BM releasing music using this new
in BM releasing music using this new
in BM releasing music using this new technology what if there was a new
technology what if there was a new
technology what if there was a new standard audio file type owned by the
standard audio file type owned by the
standard audio file type owned by the Recording Industry in which information
Recording Industry in which information
Recording Industry in which information can be embedded at the point of creation
can be embedded at the point of creation
can be embedded at the point of creation this could include ownership information
this could include ownership information
this could include ownership information is our see that’s how we currently track
is our see that’s how we currently track
is our see that’s how we currently track if somebody’s playing a piece of music
if somebody’s playing a piece of music
if somebody’s playing a piece of music on the radio publishing details
on the radio publishing details
on the radio publishing details mechanical rights usage rights are you
mechanical rights usage rights are you
mechanical rights usage rights are you allowed to use the music for what you
allowed to use the music for what you
allowed to use the music for what you intend to use it for payments inference
intend to use it for payments inference
intend to use it for payments inference information their performer information
information their performer information
information their performer information you could know something about the
you could know something about the
you could know something about the artist again in fact you could embed any
artist again in fact you could embed any
artist again in fact you could embed any information that you wanted so how can
information that you wanted so how can
information that you wanted so how can blocked a blockchain technology work for
blocked a blockchain technology work for
blocked a blockchain technology work for musicians a new format of music could
musicians a new format of music could
musicians a new format of music could exist on a central database and be
exist on a central database and be
exist on a central database and be accessed by everyone not held by labels
accessed by everyone not held by labels
accessed by everyone not held by labels recording companies around the world
recording companies around the world
recording companies around the world where there’s no central database this
where there’s no central database this
where there’s no central database this could go out to one central digital
could go out to one central digital
could go out to one central digital database and it could be accessed by
database and it could be accessed by
database and it could be accessed by everybody here a smart contract as it’s
everybody here a smart contract as it’s
everybody here a smart contract as it’s known could be embedded into the
known could be embedded into the
known could be embedded into the blockchain and the master and every
blockchain and the master and every
blockchain and the master and every single play could be stored in the
single play could be stored in the
single play could be stored in the blockchain including how many times by
blockchain including how many times by
blockchain including how many times by who and where all the information could
who and where all the information could
who and where all the information could be shared with the rights holders
be shared with the rights holders
be shared with the rights holders instantly game developers or TV
instantly game developers or TV
instantly game developers or TV producers will be able to know instantly
producers will be able to know instantly
producers will be able to know instantly whether or not they can use content and
whether or not they can use content and
whether or not they can use content and connects directly with the rights
connects directly with the rights
connects directly with the rights holders there and then payments could be
holders there and then payments could be
holders there and then payments could be triggered automatically and directly to
triggered automatically and directly to
triggered automatically and directly to the rights holders of that music in fact
the rights holders of that music in fact
the rights holders of that music in fact devices could engage with the smart
devices could engage with the smart
devices could engage with the smart contract and either accept or reject the
contract and either accept or reject the
contract and either accept or reject the music based on the terms of the smart
music based on the terms of the smart
music based on the terms of the smart contract for example keeping count of
contract for example keeping count of
contract for example keeping count of the number of times the song has been
the number of times the song has been
the number of times the song has been played and preventing it from exceeding
played and preventing it from exceeding
played and preventing it from exceeding an agreed
an agreed
an agreed number of plays before triggering
number of plays before triggering
number of plays before triggering another payment the possibilities are
another payment the possibilities are
another payment the possibilities are endless if everyone was onboard devices
endless if everyone was onboard devices
endless if everyone was onboard devices could be coded to reject music without a
could be coded to reject music without a
could be coded to reject music without a smart contract and that’d be an
smart contract and that’d be an
smart contract and that’d be an interesting twist to piracy so a
interesting twist to piracy so a
interesting twist to piracy so a transparent system would emerge I could
transparent system would emerge I could
transparent system would emerge I could log on to the database and see where my
log on to the database and see where my
log on to the database and see where my song is being played as it’s being
song is being played as it’s being
song is being played as it’s being played and I could personally thank that
played and I could personally thank that
played and I could personally thank that person for listening to it
person for listening to it
person for listening to it we couldn’t we could change the way in
we couldn’t we could change the way in
we couldn’t we could change the way in which an artist interacts with their
which an artist interacts with their
which an artist interacts with their audience far beyond you the liner notes
audience far beyond you the liner notes
audience far beyond you the liner notes of 99
of 99
of 99 this is where my plagiarism comes in so
this is where my plagiarism comes in so
this is where my plagiarism comes in so I’m good or not now a lot of this
I’m good or not now a lot of this
I’m good or not now a lot of this research has been undertaken by the
research has been undertaken by the
research has been undertaken by the British singer artist and producer as
British singer artist and producer as
British singer artist and producer as well Imogen Heap and it’s to her I owe a
well Imogen Heap and it’s to her I owe a
well Imogen Heap and it’s to her I owe a lot of this a lot of this information I
lot of this a lot of this information I
lot of this a lot of this information I also have a permission to use it as well
also have a permission to use it as well
also have a permission to use it as well and in fact an artist could include all
and in fact an artist could include all
and in fact an artist could include all sorts of information if you’d like to
sorts of information if you’d like to
sorts of information if you’d like to know more about it I strongly suggest
know more about it I strongly suggest
know more about it I strongly suggest you go visit the my Celia project which
you go visit the my Celia project which
you go visit the my Celia project which is imagens current project and her
is imagens current project and her
is imagens current project and her intention is to re-establish the
intention is to re-establish the
intention is to re-establish the connection with the audience in ways far
connection with the audience in ways far
connection with the audience in ways far beyond these liner notes as I discussed
beyond these liner notes as I discussed
beyond these liner notes as I discussed there’s nothing to stop that catalogs
there’s nothing to stop that catalogs
there’s nothing to stop that catalogs from being converted into the new format
from being converted into the new format
from being converted into the new format and added to the database in the same
and added to the database in the same
and added to the database in the same ways that iTunes did with Fair Play this
ways that iTunes did with Fair Play this
ways that iTunes did with Fair Play this just requires buy-in from the record
just requires buy-in from the record
just requires buy-in from the record labels there are steps that need to be
labels there are steps that need to be
labels there are steps that need to be taken at each level of the process and
taken at each level of the process and
taken at each level of the process and companies will emerge to take care of
companies will emerge to take care of
companies will emerge to take care of this as well we’re not trying to cut out
this as well we’re not trying to cut out
this as well we’re not trying to cut out the middleman at any point just
the middleman at any point just
the middleman at any point just reimagine the future this global one
reimagine the future this global one
reimagine the future this global one denies a ssin of the music industry will
denies a ssin of the music industry will
denies a ssin of the music industry will create jobs and return some of the
create jobs and return some of the
create jobs and return some of the control to the artists and the rights
control to the artists and the rights
control to the artists and the rights holders so the future finally people
holders so the future finally people
holders so the future finally people will have the choice to support the fair
will have the choice to support the fair
will have the choice to support the fair trade of music or ignore it and
trade of music or ignore it and
trade of music or ignore it and generally given the choice people will
generally given the choice people will
generally given the choice people will do the right thing and in the same way
do the right thing and in the same way
do the right thing and in the same way that streaming services have become the
that streaming services have become the
that streaming services have become the norm recently in the same way that CDs
norm recently in the same way that CDs
norm recently in the same way that CDs were the norm back in 99 so too can this
were the norm back in 99 so too can this
were the norm back in 99 so too can this as it stands there is so much potential
as it stands there is so much potential
as it stands there is so much potential for incredible music that will never be
for incredible music that will never be
for incredible music that will never be heard
heard
heard is blockchain technology the future for
is blockchain technology the future for
is blockchain technology the future for an industry which has rejected change
an industry which has rejected change
an industry which has rejected change for so long maybe it is maybe it isn’t
for so long maybe it is maybe it isn’t
for so long maybe it is maybe it isn’t perhaps there’s a different way to
perhaps there’s a different way to
perhaps there’s a different way to regain control and re-establish a
regain control and re-establish a
regain control and re-establish a relationship between artists and their
relationship between artists and their
relationship between artists and their fans but since we’re living in the
fans but since we’re living in the
fans but since we’re living in the innovation capital of the world
innovation capital of the world
innovation capital of the world let’s not putting our minds to what that
let’s not putting our minds to what that
let’s not putting our minds to what that might be either way as consumers we need
might be either way as consumers we need
might be either way as consumers we need to look to the future and agree to
to look to the future and agree to
to look to the future and agree to embrace fair trade over the alternative
embrace fair trade over the alternative
embrace fair trade over the alternative please keep this in mind the next time
please keep this in mind the next time
please keep this in mind the next time you’re walking through the mall or out
you’re walking through the mall or out
you’re walking through the mall or out for lunch watching TV listening to the
for lunch watching TV listening to the
for lunch watching TV listening to the radio or streaming from Spotify do you
radio or streaming from Spotify do you
radio or streaming from Spotify do you value music enough to make the right
value music enough to make the right
value music enough to make the right choice and if not imagine a world
choice and if not imagine a world
choice and if not imagine a world without it thank you very much indeed
without it thank you very much indeed
without it thank you very much indeed [Applause]
”
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