good morning my name is Kasey Stewart and I’m here to talk to you about social
and I’m here to talk to you about social
and I’m here to talk to you about social media and the human condition and I’m
media and the human condition and I’m
media and the human condition and I’m talking about what it means to be human
talking about what it means to be human
talking about what it means to be human on the Internet
on the Internet
on the Internet scroll it’s girl I’m sure a lot of you
scroll it’s girl I’m sure a lot of you
scroll it’s girl I’m sure a lot of you guys this morning probably scroll the
guys this morning probably scroll the
guys this morning probably scroll the news instead of reading a newspaper or
news instead of reading a newspaper or
news instead of reading a newspaper or you scroll to Instagram you scrolled
you scroll to Instagram you scrolled
you scroll to Instagram you scrolled Facebook we had a cup of laughs scrolled
Facebook we had a cup of laughs scrolled
Facebook we had a cup of laughs scrolled Twitter you scrolled the hashtag and
Twitter you scrolled the hashtag and
Twitter you scrolled the hashtag and then if you think about this this is a
then if you think about this this is a
then if you think about this this is a human behavior that people didn’t use to
human behavior that people didn’t use to
human behavior that people didn’t use to do five years ago ten years ago and
do five years ago ten years ago and
do five years ago ten years ago and something totally new and if you think
something totally new and if you think
something totally new and if you think about how ingrained that is in our lives
about how ingrained that is in our lives
about how ingrained that is in our lives how often you pull out your phone to
how often you pull out your phone to
how often you pull out your phone to scroll there’s an app for that to track
scroll there’s an app for that to track
scroll there’s an app for that to track it but I’m sure if you started counting
it but I’m sure if you started counting
it but I’m sure if you started counting there’s probably a lot of times that you
there’s probably a lot of times that you
there’s probably a lot of times that you do that and that action is something
do that and that action is something
do that and that action is something that we didn’t used to do social media
that we didn’t used to do social media
that we didn’t used to do social media is a game changer if you think about the
is a game changer if you think about the
is a game changer if you think about the way that we interact with technology and
way that we interact with technology and
way that we interact with technology and the way that we interact with our phones
the way that we interact with our phones
the way that we interact with our phones this is something totally new and over
this is something totally new and over
this is something totally new and over the last few years it’s really changed
ten years ago I started a blog called
ten years ago I started a blog called Casey Stewart this is my life I it’s a
Casey Stewart this is my life I it’s a
Casey Stewart this is my life I it’s a digital diary and a way for me to keep a
digital diary and a way for me to keep a
digital diary and a way for me to keep a record of what I’m doing I started
record of what I’m doing I started
record of what I’m doing I started writing about people places things and
writing about people places things and
writing about people places things and thoughts as a way to keep more memories
thoughts as a way to keep more memories
thoughts as a way to keep more memories god forbid I ever lose my memory I can
god forbid I ever lose my memory I can
god forbid I ever lose my memory I can scroll back and read about the last ten
scroll back and read about the last ten
scroll back and read about the last ten years of things I’ve done places I’ve
years of things I’ve done places I’ve
years of things I’ve done places I’ve traveled to people I’ve met outfits I
traveled to people I’ve met outfits I
traveled to people I’ve met outfits I wore and keep track of all that and I
wore and keep track of all that and I
wore and keep track of all that and I thought that that was something really
thought that that was something really
thought that that was something really important but at the time there wasn’t
important but at the time there wasn’t
important but at the time there wasn’t social media wasn’t a thing there was
social media wasn’t a thing there was
social media wasn’t a thing there was actually no social media there was no
actually no social media there was no
actually no social media there was no Twitter
Twitter there was no Instagram Facebook was only
there was no Instagram Facebook was only
there was no Instagram Facebook was only for students if you think that ten years
for students if you think that ten years
for students if you think that ten years ago and think about how much you use
ago and think about how much you use
ago and think about how much you use those platforms out and the ten years
those platforms out and the ten years
those platforms out and the ten years ago they didn’t even exist LinkedIn at
ago they didn’t even exist LinkedIn at
ago they didn’t even exist LinkedIn at the time was just getting started it
the time was just getting started it
the time was just getting started it wasn’t really that popular you had to
wasn’t really that popular you had to
wasn’t really that popular you had to make a resume you know a lot of times
make a resume you know a lot of times
make a resume you know a lot of times for things now what I found I haven’t
for things now what I found I haven’t
for things now what I found I haven’t had a
had a
had a resume in six years because people look
resume in six years because people look
resume in six years because people look at my LinkedIn but that in itself is an
at my LinkedIn but that in itself is an
at my LinkedIn but that in itself is an entirely new behavior this is a little
entirely new behavior this is a little
entirely new behavior this is a little look at what my blog looked at looked
look at what my blog looked at looked
look at what my blog looked at looked like on blogspot which is now owned
like on blogspot which is now owned
like on blogspot which is now owned blogger which is now owned by Google and
blogger which is now owned by Google and
blogger which is now owned by Google and this is a photo that I took with a
this is a photo that I took with a
this is a photo that I took with a point-and-shoot camera back when it was
point-and-shoot camera back when it was
point-and-shoot camera back when it was just called a photo of yourself now it’s
just called a photo of yourself now it’s
just called a photo of yourself now it’s called selfie that also wasn’t a thing
called selfie that also wasn’t a thing
called selfie that also wasn’t a thing when I started my blog just something
when I started my blog just something
when I started my blog just something totally new and I would document you
totally new and I would document you
totally new and I would document you know things that I was doing this is at
know things that I was doing this is at
know things that I was doing this is at my condo
my condo
my condo I had recent tweets I had a whole bunch
I had recent tweets I had a whole bunch
I had recent tweets I had a whole bunch of photos of myself that’s just sort of
of photos of myself that’s just sort of
of photos of myself that’s just sort of what I used to document my life but
what I used to document my life but
what I used to document my life but because a lot of people weren’t on
because a lot of people weren’t on
because a lot of people weren’t on Twitter yet I in 2009 for example Ashton
Twitter yet I in 2009 for example Ashton
Twitter yet I in 2009 for example Ashton Kutcher and CNN had a race to a million
Kutcher and CNN had a race to a million
Kutcher and CNN had a race to a million followers a lot of you guys probably
followers a lot of you guys probably
followers a lot of you guys probably won’t remember this because you maybe
won’t remember this because you maybe
won’t remember this because you maybe were too young a lot of your students or
were too young a lot of your students or
were too young a lot of your students or you weren’t on the internet you think
you weren’t on the internet you think
you weren’t on the internet you think about that now in 2009 someone got a
about that now in 2009 someone got a
about that now in 2009 someone got a million followers on Twitter it was
million followers on Twitter it was
million followers on Twitter it was Ashton Kutcher
Ashton Kutcher
Ashton Kutcher but now Justin Bieber has 43 million
but now Justin Bieber has 43 million
but now Justin Bieber has 43 million which is just crazy and that’s only in a
which is just crazy and that’s only in a
which is just crazy and that’s only in a couple years so in order to get people
couple years so in order to get people
couple years so in order to get people to know my blog because they weren’t on
to know my blog because they weren’t on
to know my blog because they weren’t on social media on Twitter I made this
social media on Twitter I made this
social media on Twitter I made this which doesn’t look like a great design
which doesn’t look like a great design
which doesn’t look like a great design document because I’m not a designer and
document because I’m not a designer and
document because I’m not a designer and it’s actually an Avery label I worked at
it’s actually an Avery label I worked at
it’s actually an Avery label I worked at a software company and I used to stay
a software company and I used to stay
a software company and I used to stay after work
after work
after work Avery labels because I didn’t have a lot
Avery labels because I didn’t have a lot
Avery labels because I didn’t have a lot of money and I couldn’t you know I
of money and I couldn’t you know I
of money and I couldn’t you know I didn’t have a lot of business cards so
didn’t have a lot of business cards so
didn’t have a lot of business cards so on the Avery labels I put that same
on the Avery labels I put that same
on the Avery labels I put that same strip of photos selfies from my blog I
strip of photos selfies from my blog I
strip of photos selfies from my blog I put my URL and my Twitter handle and
put my URL and my Twitter handle and
put my URL and my Twitter handle and when I went out to events I would stick
when I went out to events I would stick
when I went out to events I would stick them on people and I would stick them on
them on people and I would stick them on
them on people and I would stick them on everything they were in bathroom stalls
everything they were in bathroom stalls
everything they were in bathroom stalls in Toronto forever I put them on the
in Toronto forever I put them on the
in Toronto forever I put them on the subway I put them all kinds of places
subway I put them all kinds of places
subway I put them all kinds of places and people would go and comment on my
and people would go and comment on my
and people would go and comment on my blog saying I found your sticker oh my
blog saying I found your sticker oh my
blog saying I found your sticker oh my god hi and it was really funny and you
god hi and it was really funny and you
god hi and it was really funny and you know what I thought if you’re going to
know what I thought if you’re going to
know what I thought if you’re going to an event and you give someone your
an event and you give someone your
an event and you give someone your business card there’s a good chance that
business card there’s a good chance that
business card there’s a good chance that they’re gonna lose it
they’re gonna lose it
they’re gonna lose it there you know it’ll end up in a pile
there you know it’ll end up in a pile
there you know it’ll end up in a pile somewhere but if you stick a sticker on
somewhere but if you stick a sticker on
somewhere but if you stick a sticker on someone nice to meet you hey and they
someone nice to meet you hey and they
someone nice to meet you hey and they wake up or they have a great night and
wake up or they have a great night and
wake up or they have a great night and they look at their shirts like that girl
they look at their shirts like that girl
they look at their shirts like that girl she was cool I’m gonna go check out her
she was cool I’m gonna go check out her
she was cool I’m gonna go check out her blog or check this out and I had that
blog or check this out and I had that
blog or check this out and I had that happen a lot and I also had a friend
happen a lot and I also had a friend
happen a lot and I also had a friend that would do Street posting you know
that would do Street posting you know
that would do Street posting you know like with a wheat paste and he him and I
like with a wheat paste and he him and I
like with a wheat paste and he him and I sort of got creative and he did posters
sort of got creative and he did posters
sort of got creative and he did posters of me on Queen Street in Toronto with my
of me on Queen Street in Toronto with my
of me on Queen Street in Toronto with my face to my Twitter handle just so that
face to my Twitter handle just so that
face to my Twitter handle just so that people would kind of maybe walk by and
people would kind of maybe walk by and
people would kind of maybe walk by and see who’s that on the chance that maybe
see who’s that on the chance that maybe
see who’s that on the chance that maybe they would go to the Internet and check
they would go to the Internet and check
they would go to the Internet and check it out so I was trying to get people off
it out so I was trying to get people off
it out so I was trying to get people off line to do something online the chains a
line to do something online the chains a
line to do something online the chains a bit of their behavior to get to know me
bit of their behavior to get to know me
bit of their behavior to get to know me in 2009 I got my first social media job
in 2009 I got my first social media job
in 2009 I got my first social media job I worked at much music and MTV as the
I worked at much music and MTV as the
I worked at much music and MTV as the first person they hired to do social
first person they hired to do social
first person they hired to do social media
media
media I ran much music MTV and much more and
I ran much music MTV and much more and
I ran much music MTV and much more and three different voices at the same time
three different voices at the same time
three different voices at the same time it’s pretty kind of bit of a crazy sort
it’s pretty kind of bit of a crazy sort
it’s pretty kind of bit of a crazy sort of job to do because there wasn’t
of job to do because there wasn’t
of job to do because there wasn’t scheduling tools so I couldn’t you know
scheduling tools so I couldn’t you know
scheduling tools so I couldn’t you know program things to go out and I also
program things to go out and I also
program things to go out and I also didn’t have analytics to track
didn’t have analytics to track
didn’t have analytics to track everything so I was writing let’s say
everything so I was writing let’s say
everything so I was writing let’s say Lady Gaga bedroom romance came out but
Lady Gaga bedroom romance came out but
Lady Gaga bedroom romance came out but each station talked about it differently
each station talked about it differently
each station talked about it differently so I was playing these different
so I was playing these different
so I was playing these different characters and I was really really
characters and I was really really
characters and I was really really excited to work at MuchMusic it’s the
excited to work at MuchMusic it’s the
excited to work at MuchMusic it’s the coolest job ever one of the things to
coolest job ever one of the things to
coolest job ever one of the things to remember is when you go to work for a
remember is when you go to work for a
remember is when you go to work for a really big company it’s still a really
really big company it’s still a really
really big company it’s still a really big company and I love innovation and
big company and I love innovation and
big company and I love innovation and things changing in technology and they
things changing in technology and they
things changing in technology and they weren’t moving as fast as I was so I
weren’t moving as fast as I was so I
weren’t moving as fast as I was so I moved on and along around this time
moved on and along around this time
moved on and along around this time Millennials are sort of getting a bad
Millennials are sort of getting a bad
Millennials are sort of getting a bad rap you know I’m sure that you’ve heard
rap you know I’m sure that you’ve heard
rap you know I’m sure that you’ve heard it before a lot of you guys Millennials
it before a lot of you guys Millennials
it before a lot of you guys Millennials the me me me generation don’t want to
the me me me generation don’t want to
the me me me generation don’t want to work hard you know people saying all
work hard you know people saying all
work hard you know people saying all this stuff about us well it’s not true
this stuff about us well it’s not true
this stuff about us well it’s not true we love creating things and building
we love creating things and building
we love creating things and building things and working hard and making
things and working hard and making
things and working hard and making things that we can be proud of and tell
things that we can be proud of and tell
things that we can be proud of and tell people so some friends and I started a
people so some friends and I started a
people so some friends and I started a group called Gen Y tio Generation Y
group called Gen Y tio Generation Y
group called Gen Y tio Generation Y Toronto
Toronto
Toronto and I brought together the PR tech and
and I brought together the PR tech and
and I brought together the PR tech and startup community so that we could you
startup community so that we could you
startup community so that we could you know build relationships with people who
know build relationships with people who
know build relationships with people who were like-minded and this was all
were like-minded and this was all
were like-minded and this was all centered around a hashtag now there
centered around a hashtag now there
centered around a hashtag now there would have not been a way for me to meet
would have not been a way for me to meet
would have not been a way for me to meet all these people given there wasn’t
all these people given there wasn’t
all these people given there wasn’t social media and a hashtag so that
social media and a hashtag so that
social media and a hashtag so that people with like interests you get to
people with like interests you get to
people with like interests you get to know each other and before like this is
know each other and before like this is
know each other and before like this is a way that social media has changed the
a way that social media has changed the
a way that social media has changed the way that we interact and that was really
way that we interact and that was really
way that we interact and that was really neat because we did charity events once
neat because we did charity events once
neat because we did charity events once a month ranging anywhere from 40 people
a month ranging anywhere from 40 people
a month ranging anywhere from 40 people to 400 people and we donated things to
to 400 people and we donated things to
to 400 people and we donated things to different charities so we did something
different charities so we did something
different charities so we did something for Japan quake and when things happened
for Japan quake and when things happened
for Japan quake and when things happened in Haiti and it was really cool because
in Haiti and it was really cool because
in Haiti and it was really cool because we were trying to change the impression
we were trying to change the impression
we were trying to change the impression that older people had of our generation
that older people had of our generation
that older people had of our generation one of the other really cool things
one of the other really cool things
one of the other really cool things about social media is we have the
about social media is we have the
about social media is we have the opportunity to curate everything around
opportunity to curate everything around
opportunity to curate everything around us curate your news feed see first
us curate your news feed see first
us curate your news feed see first unfollow you know and that and Instagram
unfollow you know and that and Instagram
unfollow you know and that and Instagram Facebook and Twitter
Facebook and Twitter
Facebook and Twitter and curate all the news that you see you
and curate all the news that you see you
and curate all the news that you see you can also curate the version of yourself
can also curate the version of yourself
can also curate the version of yourself that you have online for example you’re
that you have online for example you’re
that you have online for example you’re not gonna see I didn’t post a selfie
not gonna see I didn’t post a selfie
not gonna see I didn’t post a selfie when I woke up this morning post a
when I woke up this morning post a
when I woke up this morning post a selfie when I got here you know and
selfie when I got here you know and
selfie when I got here you know and you’re not gonna see that outfit maybe
you’re not gonna see that outfit maybe
you’re not gonna see that outfit maybe someone’s wearing for a five hour
someone’s wearing for a five hour
someone’s wearing for a five hour Netflix marathon but they might tweet
Netflix marathon but they might tweet
Netflix marathon but they might tweet what they’re watching but there’s
what they’re watching but there’s
what they’re watching but there’s certain things that we don’t share
certain things that we don’t share
certain things that we don’t share online and certain things that we do but
online and certain things that we do but
online and certain things that we do but I think that that’s kind of a good thing
I think that that’s kind of a good thing
I think that that’s kind of a good thing it’s pretty cool that we can we can
it’s pretty cool that we can we can
it’s pretty cool that we can we can control everything that we’re seeing and
control everything that we’re seeing and
control everything that we’re seeing and keep out things we don’t want to see
keep out things we don’t want to see
keep out things we don’t want to see social media has also allowed us to have
social media has also allowed us to have
social media has also allowed us to have some really cool experiences experience
some really cool experiences experience
some really cool experiences experience things that different like that we
things that different like that we
things that different like that we haven’t before it was second screen and
haven’t before it was second screen and
haven’t before it was second screen and third screen or having all kinds of
third screen or having all kinds of
third screen or having all kinds of events that are maybe are organized
events that are maybe are organized
events that are maybe are organized around a hashtag where people want to
around a hashtag where people want to
around a hashtag where people want to get in touch with Millennials and people
get in touch with Millennials and people
get in touch with Millennials and people like us a lot of us in this room to do
like us a lot of us in this room to do
like us a lot of us in this room to do things that maybe didn’t exist before
things that maybe didn’t exist before
things that maybe didn’t exist before for example jobs where it may be a best
for example jobs where it may be a best
for example jobs where it may be a best job in the world
job in the world
job in the world that was arranged around a hashtag and
that was arranged around a hashtag and
that was arranged around a hashtag and gives someone an opportunity
gives someone an opportunity
gives someone an opportunity to use social media to do something they
to use social media to do something they
to use social media to do something they couldn’t do before I’ve had some pretty
couldn’t do before I’ve had some pretty
couldn’t do before I’ve had some pretty cool experiences being on sponsored
cool experiences being on sponsored
cool experiences being on sponsored trips to England Thailand Costa Rica
trips to England Thailand Costa Rica
trips to England Thailand Costa Rica Mexico in 2009 I mean in 2010 I went to
Mexico in 2009 I mean in 2010 I went to
Mexico in 2009 I mean in 2010 I went to major YouTube contests it was hosted by
major YouTube contests it was hosted by
major YouTube contests it was hosted by Richard Branson Branson
Richard Branson Branson
Richard Branson Branson when Virgin America came to Canada they
when Virgin America came to Canada they
when Virgin America came to Canada they were looking for someone to represent
were looking for someone to represent
were looking for someone to represent the world’s loudest and sexiest airline
the world’s loudest and sexiest airline
the world’s loudest and sexiest airline well I was their girl I made a YouTube
well I was their girl I made a YouTube
well I was their girl I made a YouTube video and like ten thousand people
video and like ten thousand people
video and like ten thousand people entered and I ended up winning and I got
entered and I ended up winning and I got
entered and I ended up winning and I got to travel back and forth to LA and San
to travel back and forth to LA and San
to travel back and forth to LA and San Francisco I helped them launch service
Francisco I helped them launch service
Francisco I helped them launch service in Dallas which is really cool by the
in Dallas which is really cool by the
in Dallas which is really cool by the way if you ever witnessed that because
way if you ever witnessed that because
way if you ever witnessed that because when a new airline starts at a new
when a new airline starts at a new
when a new airline starts at a new location they do a water cannon that
location they do a water cannon that
location they do a water cannon that goes right over the plane and it’s a
goes right over the plane and it’s a
goes right over the plane and it’s a pretty neat thing on that plane we’re
pretty neat thing on that plane we’re
pretty neat thing on that plane we’re all kinds of media people from the hills
all kinds of media people from the hills
all kinds of media people from the hills which is a great show and also Modern
which is a great show and also Modern
which is a great show and also Modern Family and it was really cool because I
Family and it was really cool because I
Family and it was really cool because I got to do all this stuff that before
got to do all this stuff that before
got to do all this stuff that before without social media I probably wouldn’t
without social media I probably wouldn’t
without social media I probably wouldn’t have had that opportunity I also went to
have had that opportunity I also went to
have had that opportunity I also went to Disneyland with LA tourism and Disney
Disneyland with LA tourism and Disney
Disneyland with LA tourism and Disney doing a little duck face with my best
doing a little duck face with my best
doing a little duck face with my best friends with Donald Duck and these are
friends with Donald Duck and these are
friends with Donald Duck and these are all things that they invited me because
all things that they invited me because
all things that they invited me because of what I had built using social media
of what I had built using social media
of what I had built using social media and some of the other things I got to do
and some of the other things I got to do
and some of the other things I got to do I was written about in The Wall Street
I was written about in The Wall Street
I was written about in The Wall Street Journal this is a photo of me that was
Journal this is a photo of me that was
Journal this is a photo of me that was cartoon in the walrus magazine on TV
cartoon in the walrus magazine on TV
cartoon in the walrus magazine on TV Global CTV all kinds of news articles
Global CTV all kinds of news articles
Global CTV all kinds of news articles with people saying hey this person’s you
with people saying hey this person’s you
with people saying hey this person’s you know grown is social media now just
know grown is social media now just
know grown is social media now just getting to do all these things we want
getting to do all these things we want
getting to do all these things we want to talk to her and if you think about
to talk to her and if you think about
to talk to her and if you think about all this the way the technology is
all this the way the technology is
all this the way the technology is innovating is so fast and so rapid that
innovating is so fast and so rapid that
innovating is so fast and so rapid that it’s always moving on to the next thing
it’s always moving on to the next thing
it’s always moving on to the next thing all the world that I live in and all the
all the world that I live in and all the
all the world that I live in and all the technology that I’m using and the
technology that I’m using and the
technology that I’m using and the software didn’t exist
software didn’t exist
software didn’t exist or ten years ago so if you think about
or ten years ago so if you think about
or ten years ago so if you think about it you’re in school right now the stuff
it you’re in school right now the stuff
it you’re in school right now the stuff that you’re learning and the things that
that you’re learning and the things that
that you’re learning and the things that you’re working on there’s a good chance
you’re working on there’s a good chance
you’re working on there’s a good chance that you’re gonna be working in a job
that you’re gonna be working in a job
that you’re gonna be working in a job that doesn’t even exist yet so that’s
that doesn’t even exist yet so that’s
that doesn’t even exist yet so that’s something to keep in mind because
something to keep in mind because
something to keep in mind because remember a couple years ago Google glass
remember a couple years ago Google glass
remember a couple years ago Google glass was like such a hot thing and it’s not
was like such a hot thing and it’s not
was like such a hot thing and it’s not even around anymore and that’s how
even around anymore and that’s how
even around anymore and that’s how quickly things are changing so you
quickly things are changing so you
quickly things are changing so you really need to always be innovating one
really need to always be innovating one
really need to always be innovating one of the things that I constantly keep my
of the things that I constantly keep my
of the things that I constantly keep my mind is innovate or die because if
mind is innovate or die because if
mind is innovate or die because if you’re not constantly innovating what
you’re not constantly innovating what
you’re not constantly innovating what you’re doing whether you’re a brand or a
you’re doing whether you’re a brand or a
you’re doing whether you’re a brand or a business or a person you’re gonna get
business or a person you’re gonna get
business or a person you’re gonna get left behind
left behind
left behind if you think about all kinds of for
if you think about all kinds of for
if you think about all kinds of for example before Twitter had photos there
example before Twitter had photos there
example before Twitter had photos there was a service called Twitpic some of you
was a service called Twitpic some of you
was a service called Twitpic some of you may know some of you may not know
may know some of you may not know
may know some of you may not know because when Twitter started having the
because when Twitter started having the
because when Twitter started having the ability to upload photos no one wanted
ability to upload photos no one wanted
ability to upload photos no one wanted to use to a pic anymore
to use to a pic anymore
to use to a pic anymore and then before Instagram had video
and then before Instagram had video
and then before Instagram had video there was a service called vidi vidi was
there was a service called vidi vidi was
there was a service called vidi vidi was the Instagram of video because you could
the Instagram of video because you could
the Instagram of video because you could add a filter and you could edit your
add a filter and you could edit your
add a filter and you could edit your videos within the app whoa this was kind
videos within the app whoa this was kind
videos within the app whoa this was kind of a revolutionary thing a couple months
of a revolutionary thing a couple months
of a revolutionary thing a couple months maybe a year later Instagram added video
maybe a year later Instagram added video
maybe a year later Instagram added video and no one needed to use video anymore
and no one needed to use video anymore
and no one needed to use video anymore so it didn’t matter if you were the most
so it didn’t matter if you were the most
so it didn’t matter if you were the most popular person on that platform because
popular person on that platform because
popular person on that platform because people jump ship because technology was
people jump ship because technology was
people jump ship because technology was innovating so fast that it doesn’t
innovating so fast that it doesn’t
innovating so fast that it doesn’t really matter
really matter
really matter maybe Instagram now you’re super
maybe Instagram now you’re super
maybe Instagram now you’re super Instagram famous but there could be
Instagram famous but there could be
Instagram famous but there could be something new that comes along in a year
something new that comes along in a year
something new that comes along in a year in a couple months it changes all that
in a couple months it changes all that
in a couple months it changes all that so you can’t get too caught up on the
so you can’t get too caught up on the
so you can’t get too caught up on the numbers you just need to constantly be
numbers you just need to constantly be
numbers you just need to constantly be innovating now we’ve got influencer
innovating now we’ve got influencer
innovating now we’ve got influencer culture where there’s all kinds of
culture where there’s all kinds of
culture where there’s all kinds of people like me who are getting to do
people like me who are getting to do
people like me who are getting to do awesome things because of what they have
awesome things because of what they have
awesome things because of what they have created on the internet and in a couple
created on the internet and in a couple
created on the internet and in a couple years ago I spoke at South by Southwest
years ago I spoke at South by Southwest
years ago I spoke at South by Southwest and my talk with a psychology of
and my talk with a psychology of
and my talk with a psychology of narcissism and how it affects brands and
narcissism and how it affects brands and
narcissism and how it affects brands and why our brands want to
why our brands want to
why our brands want to working with these people who have
working with these people who have
working with these people who have created is following and does it breed
created is following and does it breed
created is following and does it breed narcissism Wow
narcissism Wow
narcissism Wow maybe I was in a film called it’s all
maybe I was in a film called it’s all
maybe I was in a film called it’s all about me and I was the Tokido narcissist
about me and I was the Tokido narcissist
about me and I was the Tokido narcissist because I write a blog about my life and
because I write a blog about my life and
because I write a blog about my life and I think that that’s pretty cool but some
I think that that’s pretty cool but some
I think that that’s pretty cool but some people are older than me think that
people are older than me think that
people are older than me think that maybe that’s not as cool because they
maybe that’s not as cool because they
maybe that’s not as cool because they don’t understand the way that social
don’t understand the way that social
don’t understand the way that social media works in this whole new generation
media works in this whole new generation
media works in this whole new generation of things that we’re creating recently
of things that we’re creating recently
of things that we’re creating recently this week there was something that
this week there was something that
this week there was something that happened in social media and you guys
happened in social media and you guys
happened in social media and you guys might relate to this there’s a girl a
might relate to this there’s a girl a
might relate to this there’s a girl a team from Australia Instagram model who
team from Australia Instagram model who
team from Australia Instagram model who decides she hates social media she hates
decides she hates social media she hates
decides she hates social media she hates it it’s fake she doesn’t want to be on
it it’s fake she doesn’t want to be on
it it’s fake she doesn’t want to be on it anymore
it anymore
it anymore and this sort of brings up an
and this sort of brings up an
and this sort of brings up an interesting point because was it fake
interesting point because was it fake
interesting point because was it fake was all the things that she was posting
was all the things that she was posting
was all the things that she was posting on Instagram she didn’t want to do that
on Instagram she didn’t want to do that
on Instagram she didn’t want to do that anymore so that’s not the real me but
anymore so that’s not the real me but
anymore so that’s not the real me but it’s not that social media created that
it’s not that social media created that
it’s not that social media created that for her it’s that she created that false
for her it’s that she created that false
for her it’s that she created that false reality about her life and made people
reality about her life and made people
reality about her life and made people kind of follow along with that but with
kind of follow along with that but with
kind of follow along with that but with social media does come some pressure now
social media does come some pressure now
social media does come some pressure now sometimes I feel like I don’t feel like
sometimes I feel like I don’t feel like
sometimes I feel like I don’t feel like vlogging if you go to my blog you’ll
vlogging if you go to my blog you’ll
vlogging if you go to my blog you’ll read wow she looks like such a happy
read wow she looks like such a happy
read wow she looks like such a happy person and there’s a lot of bright
person and there’s a lot of bright
person and there’s a lot of bright colors a lot of fun things but sometimes
colors a lot of fun things but sometimes
colors a lot of fun things but sometimes I don’t feel like it and I have over ten
I don’t feel like it and I have over ten
I don’t feel like it and I have over ten posts with the exact same title saying
posts with the exact same title saying
posts with the exact same title saying that sometimes I don’t feel like it and
that sometimes I don’t feel like it and
that sometimes I don’t feel like it and social media can be overwhelming and
social media can be overwhelming and
social media can be overwhelming and sometimes you’re put an edit on a photo
sometimes you’re put an edit on a photo
sometimes you’re put an edit on a photo and you post something and you might
and you post something and you might
and you post something and you might know this kind of feeling
know this kind of feeling
know this kind of feeling nobody’s liking my photos do I suck what
nobody’s liking my photos do I suck what
nobody’s liking my photos do I suck what is going on here and this kind of a
is going on here and this kind of a
is going on here and this kind of a thing that sometimes people go through
thing that sometimes people go through
thing that sometimes people go through that just maybe that they never had
that just maybe that they never had
that just maybe that they never had before and that’s just the way that
before and that’s just the way that
before and that’s just the way that technology has changed and the way our
technology has changed and the way our
technology has changed and the way our behavior has changed the thing is we all
behavior has changed the thing is we all
behavior has changed the thing is we all need to make sure that we remain human
need to make sure that we remain human
need to make sure that we remain human we’re looking at technology is
we’re looking at technology is
we’re looking at technology is constantly innovating and social media
constantly innovating and social media
constantly innovating and social media is constantly innovating we need to
is constantly innovating we need to
is constantly innovating we need to maintain that human side of us when it
maintain that human side of us when it
maintain that human side of us when it comes to the purse
comes to the purse
comes to the purse that you’re curating online you don’t
that you’re curating online you don’t
that you’re curating online you don’t want to create something that is not the
want to create something that is not the
want to create something that is not the real you because chances are you’re
real you because chances are you’re
real you because chances are you’re gonna go back and you’re not gonna be
gonna go back and you’re not gonna be
gonna go back and you’re not gonna be happy with yourself for me I started a
happy with yourself for me I started a
happy with yourself for me I started a diary I put my life and all the things
diary I put my life and all the things
diary I put my life and all the things happen there yes they are a bit of a
happen there yes they are a bit of a
happen there yes they are a bit of a curated version you don’t see everything
curated version you don’t see everything
curated version you don’t see everything but you see most of things and I’m
but you see most of things and I’m
but you see most of things and I’m sharing something that I can look back
sharing something that I can look back
sharing something that I can look back and be proud of the other thing is you
and be proud of the other thing is you
and be proud of the other thing is you don’t always know what’s going on around
don’t always know what’s going on around
don’t always know what’s going on around you might follow someone be like every
you might follow someone be like every
you might follow someone be like every time they have lunch it looks so good
time they have lunch it looks so good
time they have lunch it looks so good you’re like why do all their photos look
you’re like why do all their photos look
you’re like why do all their photos look so good and their outfits are always on
so good and their outfits are always on
so good and their outfits are always on point or maybe their travel photos are
point or maybe their travel photos are
point or maybe their travel photos are just so amazing but something to keep in
just so amazing but something to keep in
just so amazing but something to keep in mind is maybe there’s a lot of other
mind is maybe there’s a lot of other
mind is maybe there’s a lot of other things going on that you don’t know
things going on that you don’t know
things going on that you don’t know about that they choose not to share with
about that they choose not to share with
about that they choose not to share with you and that’s something to keep in mind
you and that’s something to keep in mind
you and that’s something to keep in mind so don’t ever feel bad if your photos
so don’t ever feel bad if your photos
so don’t ever feel bad if your photos aren’t you know the same because
aren’t you know the same because
aren’t you know the same because sometimes there’s a lot other things
sometimes there’s a lot other things
sometimes there’s a lot other things going on and to build a following and to
going on and to build a following and to
going on and to build a following and to build something like that where you have
build something like that where you have
build something like that where you have Instagram photos that you want to share
Instagram photos that you want to share
Instagram photos that you want to share with people that are really great it
with people that are really great it
with people that are really great it takes work you don’t just all of a
takes work you don’t just all of a
takes work you don’t just all of a sudden go to 10,000 followers or 5,000
sudden go to 10,000 followers or 5,000
sudden go to 10,000 followers or 5,000 or half-a-million everyone starts at
or half-a-million everyone starts at
or half-a-million everyone starts at zero so if you’re just starting out
zero so if you’re just starting out
zero so if you’re just starting out don’t feel bad and get down on yourself
don’t feel bad and get down on yourself
don’t feel bad and get down on yourself if you don’t have all the likes and all
if you don’t have all the likes and all
if you don’t have all the likes and all the friends and all the people following
the friends and all the people following
the friends and all the people following you if you take a look at the way that
you if you take a look at the way that
you if you take a look at the way that we interact and the way that you
we interact and the way that you
we interact and the way that you interact with social media and your
interact with social media and your
interact with social media and your phone and Technology this is all new and
phone and Technology this is all new and
phone and Technology this is all new and it’s going to keep changing and it’s
it’s going to keep changing and it’s
it’s going to keep changing and it’s going to keep it keep innovating and
going to keep it keep innovating and
going to keep it keep innovating and that’s something that you want to stay
that’s something that you want to stay
that’s something that you want to stay on top of because you guys are all
on top of because you guys are all
on top of because you guys are all students I mean a lot of you are
students I mean a lot of you are
students I mean a lot of you are students and you’re in school right now
students and you’re in school right now
students and you’re in school right now and you’re going to be working on things
and you’re going to be working on things
and you’re going to be working on things when you’re done school that don’t even
when you’re done school that don’t even
when you’re done school that don’t even exist yet
exist yet
exist yet and that’s something to keep in mind and
and that’s something to keep in mind and
and that’s something to keep in mind and it’s also something that’s really
it’s also something that’s really
it’s also something that’s really exciting if you have a vision keep that
exciting if you have a vision keep that
exciting if you have a vision keep that in mind because if you have a passion
in mind because if you have a passion
in mind because if you have a passion and something that you’re really excited
and something that you’re really excited
and something that you’re really excited about or that you really love
about or that you really love
about or that you really love follow that because there might be
follow that because there might be
follow that because there might be people who may think that you’re crazy
people who may think that you’re crazy
people who may think that you’re crazy or may not understand but it’s because
or may not understand but it’s because
or may not understand but it’s because your vision is so far ahead that they
your vision is so far ahead that they
your vision is so far ahead that they just can’t see it yet and that was me
just can’t see it yet and that was me
just can’t see it yet and that was me I took marketing in school and
I took marketing in school and
I took marketing in school and international business I was really into
international business I was really into
international business I was really into the internet but ten years ago I didn’t
the internet but ten years ago I didn’t
the internet but ten years ago I didn’t really know that social media would
really know that social media would
really know that social media would become a thing and now this is my
”
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