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Avis de tempête sur une start-up. | Jérôme Michaux-Larivière | TEDxNarbonne


[Music]

[Music]

so this is why I invented

homework you guessed what

it was apparently a wind turbine

of a new kind indeed since we

arranged to hide the principle

even wind power so imagine that

in every little leaf you saw

there is a generator between

rotations by the wind leaves

turn on their axis and produce

energy

it’s a very simple idea and you

you give a little a representation

what it produces is pretty much

the equivalent of 80% of needs

electric of a family big enough

it’s 9 meters high it can

to supply about fifteen street lamps

led or the equivalent of 16

one thousand five hundred kilometers of recharge

of electric cars

so it’s still a small

central and we will tell you electric

Toussaint hidden in a form

organic and the bandits idea came I

remember it very well it was in

2011

it’s after the events of

fukushima

remember the tsunami the images that

loop everyone

shaken

I can not remain indifferent

and I tell myself we have to stop with these

mega central concentrating means

of production maybe the solution

it would be to imagine small

decentralized local productions to

the scale of a family of precisely

the company and like that I get

convince that we must find a

proximity solution to human size

at the time I’m not an engineer

I am a novelist

I write stories for the

television I am very far from

the scientific universe and it’s this

reason there that gave me the openness of

the idea since when we are not

conditioned by a dogma we have a

free spirit and so I could have

this daring because it’s one that

goes against the windy dogma that

swear by the monoturbine 100 m 2

to big and possibly the

dangerous goods or at least for

birds here are losses online finally

full of secondary phenomena and so

dare to think about the wind turbine peel

to bet on small winds in reverse

laminar winds bet on the

turbulence it was quite a

audacity that a scientist well

conditioning could not have produced if

your first advantage finally at the same

time it’s a limit what is it

the idea has to be there it’s going to be

what the principle of generating

current being not engineer I am

convince that it must be very

simple and sturdy simple so that I

can understand it and beefy because

having done a lot of sailing I know that

the wind can be very destructive and

I do not know I have the intuition of the

dynamo I know nothing about the universe

mechanical game by the slightest idea of

what is a dynamo but I know that

on the bike

my old bikes bottom of the garage the

dynamo is always one while the

bike is what the rotten name so I

take my dynamo I break it with a

hammer because there is no life are

not open and a hammer blow

I can see that in fact nothing

other than a magnet that turns in a

very simple copper winding meirieu

of simplicity and dynamo it’s a

wheel that turns on a rim and that

light the little loupiote it’s

such a simple idea

khaled inspiring and so I’m leaving with

this intuition there and

do you figure that after five years of r & d

on nantes strong generator of

several patents that certainly

a lot of power electronics

microprocessor regulation it

are a lot of electrical discomfort had

marked it’s still the same

principle prevailing at Nimes

investigators in a leather winding

like what to believe in his

intuitions I always stay and we

problem because I now I

go where I do not know how to do it and

by chance I come from a family that

has a lot of engineers some

famous in my uncle henric is known

for designing the program of

concorde is a crack in turbulence

it’s the other childhood hero we’ve seen

born the plane because we talk about

and we saw the design of the delta we have

saw the nose that lean products

like that he had invented the

biomimicry before the time so

maybe it’s a source

of inspiration where I have been feeding

science like that without knowing it

but it’s up to him I think winter that

I turn to validate the first

calculations that I had done from

two knowledge click on the internet

and in radio on authority makes it fall

the sentence not happy we rig I

could maybe walk but finally

I imagine that if you manage to go out in

box per leaf given their size

we can think that we will not have more

of trees is perfect for a goal of

3000 3500 watts is a minimum

you would have to work 500

leaves it’s going to be unmanageable

the rat of cases everywhere connectivity

there are 3500 wind turbines there is

no economic model possible

does not preclude for me he had said that’s

not stupid your thing this step he

swallowed a validation and therefore the

part tinkering a proto to

from a small engine that I find

on a trade takes that of the engine

printers that I pay in

generator g6 there is a mud of

gutter game to make 2-2 not the

upset

and I’m going on my balcony I’m kissing you

I collect 1 watt exactly this

what henri said from there

attitudes or maybe we say

nice but as it says it’s

unmanageable so lets go on to

something else

or we roll up our sleeves and

bret of grounds made watts

it is 2 we pass right past the

path that I took and

obviously it’s not all alone or

in this day nono first proto

industrialists have we come here business

nine times you have a jump finally 9 watts a

very very far from the day it takes

a lot more here from ts we go to 35

watts of months and months of work

we go to 65 days improves the

model but we’re not there yet

time goes on you have to convince yourself

that we must continue to achieve this

economic model objective

and we can think that I had put on

my office a motto a bit for

translate the movement I give it to you

try again missed again missed better

and that’s what we were doing a sentence

of samuel beckett like what I was staying

a literary and hard-working

of proto iterations in pro tour on

can produce 100 watts per sheet

so so dividing by 100 the number

generators we come to the model

economic and all that so this fact in

finding money I jumped a

step but it’s okay I repeat it

now is that before we get to

600 watts I had to surround myself with

talent so I recruited some

engineers with a first

part of the investment by the

own funds and partly with a

investor that I convinced of

put a hundred thousand euros just on the

potential of the idi it’s going to be the

first money I was able to recruit

the very first engineers is

arrived at the path that will come to tell

prototypes that led to his rank

perfect but

first will rise from the start up when we

created if that obstinacy he

have to put every day every

days beyond 100 thousand euros of

departure it is this bet on

collective intelligence keep the

talents so that he does not go elsewhere

this year certainly the gran torino 20 and

finally arm yourself with patience but of course

essangui the red quickly run out

must also know how to finance the

course that lasts 4 to 5 years when one is

in industrial innovation that

that was our case and then there is no

no secret either you have money

of family either you appeal to

capital risk or type of investors

business angels it is or still a

little crowdfunding funding

participatory that works very well

now in capital too and me

I made a mix of both I lifted it

about four years 3 million euros

of which 2 million 4.1 capital with this

money we could do a whole course

which led to filing a fortnight

inventions and to multiply

prototypes including a pre-series we

planted in late 2015 early 2016

a pre-production in France in Switzerland in

germany dozens of trees whose

two that you saw at Cape 21 which

were seen by the 195 nation there he

spent an event with a colossal

go to the scale of the world since we

received full command everyone

understood everyone adhered to it

it was time to go

at top speed if the time to

market that requires you to get out of

products whose rivers

mature it was good and so I

recruits sales people a supply chain

for industrialization

we drove the offices I launch the

commercial offers are looking at

suppliers and we manufacture we start

and in parallel of his to finance I

throws anyway I hired a

Objective 5 capital increase

million from the usual three months

it takes six months after

avi – to raise funds from this

importance and there we are so in

confidence that carried by the enthusiast

general

we say we’ll get there and in addition

I have in my team a former minister

the economy that has joined us in

capital which I say no problem on

will find them the 5 million by this

movement describes well the strength of the

start up and by mounting their

vulnerability

we are sure of a mixture of

of unconsciousness and especially in the evening

some would say of megalomania who

creates this positive dynamic but in

same time a kind of blind force

which prevents you from perceiving all

the difficulties that points in the

touch of humor or hear from

weak signals for what it was

our case the weak signals this is the

perseverance of time you figure them

one hundred thousand euros of departure had allowed

to do a year with 4 5 engineer the

same hundred thousand euros

we were doing a month so before that goes

very very quickly that money by very

very quickly

there is no turnover so

must be financed from the outside and when

the money does not arrive is the accident

it’s under a stranger you’ll say but

how is it

with all these good auspices this

full order book how does that

can this happen with the 66

thousand companies in France a year to whom

it happens so I’m not

escaped the queen I blame myself for

lack of vigilance

and this takes the opportunity to

remember a few the first is

of course to make sure

to manage this time it’s harder

especially when in the end the your own

support your shareholders to employees

start to doubt you

qualities of innovator that we rented

all of a sudden you are

blamed as possibly responsible

difficulties and finally this time it’s

everyday

convince investors every

days reassured teams and at the same time

time of the thrusts by the funds

investment that we meet for

sign commercial offers for

show that the market deeper than

the mere appearance or excitement that

for example cap 21 has sparked and

to have a deep market what is it

pass signed commercial offers

with america australia japan

that’s what we do is a moment

we spent

finally it takes so much money for

to make everything you sell when you

is in fraudulent limit situation in

the law of commerce says it sell is

something that we are not able to

to do with and it’s a crime it’s a

scam so I took the path of

court protection that opened

a six-month observation period

with a fool’s bargain because

during this period we do not have the

right to make 1 euro of debt and

we head arrived with the

urssaf raise and that was the trick

liquidation and the overnight

wanted nothing more everything you have

created in five years all this

positive energy this value its

patents all that is finished the office the

evening but you have to clear all the

contracts stop it’s pretty violent

it is said that many

suicides divorce or depression follow

the liquidations

rest assured I say that to my wife who

in the room

rappaz of 10:30 of depression because

that in fact one is carried by some

more powerful thing and who I think

that there is to do with the origin of

the idea then it is inspired from

living an observation the nature everything

who was born from the living pushed erroneously

if the soil is good I

think the potting soil the tree before is very

well it has been demonstrated many times and

it is a solution that is expected

everywhere in the world so there is no

doubt that we will overcome this episode and

that the forms expectations of

thousands of people who trusted

to this solution that are waiting for him who

even prefer their garden for

put a tree I tell him would not be

[Applause]

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