wrong topic not one of my first
memories is when I was six years old
I always remember my mother as she
scream everywhere I always went
behind me screaming before eating
he told me the food is hot have
watch out
after eating he told me hey I think that
you ate too much, I will not subject you to
the pool beware the cookies
they are hot that can make dan
always like that he always shouted in that
just time that was when a pretty
that behind us we carry a sack
a big sack in which we were saving
things things that we consider the
knowledge things that we were going
learning
my big decisions of little me
they just took big
risks that I do not know honestly if today
we could face again when
you are small , nothing happens, there are no fears
you do not have that big bag full you have it
totally empty just that is
when we fill it with knowledge when
this one pulled out is there and it’s almost
full
is when we realize that we can
make decisions and always try
make the right decision and every
we want to make a decision
we approach the sack we put the hand
we try to take out that knowledge that
give us the correct answer
whenever we are going to make a decision
we must understand two aspects that are
fundamental
the right decision and the decision
incorrect
we think about some decisions that
let’s make some decisions here some
of the first decisions
the first decision we made with their
small is that it wants to be that those
do I
when you are a child, be happy and it is also
a spectacular decision because when
we made that decision
at six years since it is very simple and
how are you going to be happy I want to be
astronaut
I do not want to be a cop I want to be
anything that makes me happy
the decision is very simple in what goes
to be great that we will make
big not when we start to see this
kind of questions with our sack that
every time things are filled
they begin to complicate decisions in
they start to come back a little more
confused that he will study later when
I had to decide what was going to
study one of my main rivers is
who had understood science
fiction as something real
my first book was by isaac asimov
then I believed that science
fiction was not science fiction and
reality
dreamed with intergalactic cowboys
I decided that I had to study
systems I put my hand to the sack I started
get knowledge and then they were
Passing the days
later I decided clearly because
all the decisions we make
it seems like the endings I wanted
study something a little less
related to mathematics
so I decided to study design
graphic that eating decisions are going
complicating every day more is very is very
curious as such a simple decision is
come back complicated is sitting on a
restaurant
you take the menu and it can take you 25 30
minutes decide what you want to eat
Sometimes it costs less work decided
a career or an investment company
sleep later with what this
means is to pay the consequences
just sleeping later means
that the next day probably
you’re tired and keep taking
difficult decisions travel there are thousand
Ways to travel when I was young
I said good to me what I
matter is traveling uncomfortable but where
I want and understand the place and know
the local and so on
as he grew and took out
misako information what I gave
account is that now I prefer to travel
comfortably in what to invest
this is a fundamental decision
we are always trying to evaluate in
Why invest and do not invest the
difference is just the amount of
information that we handle when taking the
decision to invest
I’m going to buy a car or in a
trust for my son in the
university probably or maybe
try to make my company evolve
and then you need to invest in it
again we find this question
be happy
what is the difference when you are
child when you are not already and you become the
same question
clearly it is not the same answer
when we turn to see the sack
there are too many things that we have to
ponder to be happy costs us
too much work costs us
it seems totally indescribable to us
to be able to decide to be happy
what are the things that we have to
make it seems almost impossible becomes
at our end of life although when
our decisions become difficult
basically our brain activates a
mechanism that makes us and gives us all
the arguments to make the decision
Safer the safest decision is
which we understand as the most
simple for fear of making mistakes
we started to ponder a lot of
circumstances that make us return
that answer
I’m going to do it, it ‘s too much risk
so that we do so we are very
well I think that stability is
enough
we are always looking clearly not
well, always our our
brain is perfectly mechanized
especially with that linear form in the
that we live to create the reasons
necessary to make the decision that
the best decision we consider appropriate
this topic is very interesting are the
areas
when we talk about the areas if we
we see the environment we refer to all
that information that we have in our
took out of which we spoke a moment ago
in the comfort zone where I always
we are in which today we
we found this easy way to take
decisions is the most comfortable way to
take decisions
the safe way to make decisions with
chamosa exploration point and then
we arrive at the uncertainty point where
everything becomes panic
the state of panic stronger when
people do not know what is going to
happen
good if we see this graph
we would understand that a child of six
years it is just
mind in the space between exploration
Chaco uncertainty is empty
still and that’s when it begins to fill the
bag of information to learn to
make your first decisions because
make your first decisions so easy
because I did it in uncertainty not
They weigh their fear is much lower
qualify fear in a social way
work or within any topic
for a child it is impossible then he
yes you can risk
just what happens to us the part of
incentive and uncertainties with the Chaco
It is completely empty and the child is
a little sponge that everything that goes
living in his life he is getting into
directly to the bag when we go to
the exploration part is when the
child is not afraid to take the
decisions and when we arrive just
the comfort zone is when we no longer
move
when we have all the arguments
behind the desk to say that the
decision that we are taking is the
correct
we are completely sure we have
we have all the arguments and if not the
we have our brain set is responsible
definitely generate the
arguments for us to be
completely safe and calm
then we enter a space in the
that basically he does not move does not
begins to kill stages of thought
propose different to work better
just that is the intention when we see
this part of me this graphic
we see how the reaction this is the
reactive thinking is much more
extensive
are the decisions that we make
days the decisions we see in all
the companies as Augustine comments
a moment when we arrived at a company
and they present us with the first state of
who want us to analyze find
that
a company that tells us that it is
innovating and that is changing the
things and that the only thing he’s doing
is rotating in active tower in which
is reacting literally to what
is happening in the market but
they feel they are innovating
are investing in innovating just to
understand the thinking concepts
reagent is regulated by memory
the innovation part this part is
very interesting especially in this country
innovation is the result
needs detected in the environment and
the way to get ahead of them makes
some time we had a talk with a
very interesting person from one of the
most prestigious universities of
world
boston and we talked about justly
the innovation
he told me that they had the best
facilities and investment more
great for your students who were
in the best place they had everything and the
question that I made him being or
trying to be a bit irruptive was and
they have the stories
the question the second question was
what is the percentage of students
foreigners that you have in your university
79 to 82 percent
that’s where the stories were
because they respond to innovation
stories
precisely because it is the way of
survive is a survivor wood the
space in which people and do not go
It is a space that is full of
needs and people look
forced and the way to evolve is
just innovating the thought
disruptive of breaking break shape
abruptly breaking anything and now
when we return this graph and
we understand just what happens in
each one of our meeting tables
Business
a few months ago I was sitting in a
boardroom of an address in a
of telephone companies
who are the strongest in the world and
then there were 18 directors of
different areas
at the table I had been asked to make a
analysis about a platform in the
that was being reversed since six
millions of dollars in the start not
they knew what was happening
they called it the destructive
then we started to analyze what is
what’s happening
we started to analyze we started
get into the infrastructure part
we realized that the infrastructure
it is correct
we started to review the process part
each of the processes step by step
every you know how tedious to perform
the processes
Well, we review each of the
processes when finishing it backwards the
process review we came up with
talk with people and as a result
found that six million
dollars that they had spent up to that
they were not useful at all because
that was not working was the people
what is the most complex part of the subject
Well, people do not work
many people say hey it’s quality
chose wrong it probably was not the
right people
the topic had to do with something
very much very much simpler
the people were in that structure and
in theory they knew what they had to
to make things work their
day by day it was totally linear without
decision
well we do not pass is an experience that
it cost a bit expensive to define that
basically what was regulating that
decision they did not even have to see
with processes I did not even have to see
with expenses had to do with policies
of the immovable company stranger
understand that we could not change a
policy to be able to modify what
is happening it was a free fall and
we are in six million dollars and
we paint for many more and also not
We could do nothing because we knew
what we had to do but the
policies does not allow it
we could not modify a structure
we could not put a new leader there
we could generate the intention to do
changes on the processes that also
the wonderful processes but
probably not the people who wore
each of its processes
that’s how the story ended
the project and it became a project
destructive the decision was made
change policies and stopped the
free fall in of the investment and now
it seems that the part begins to work
of innovation in companies
good clarifying that we all stay
in the reaction stage when we passed
to the innovation part
we started to generate things that within
our own company in the south bargo
the survivor we had not talked
they begin to generate value and then we
we started to feel innovative
The most curious thing is that we sit down
same 18 kinds of all life and they
we ask how to innovate
let’s innovate if we focus on the room
of meetings and we will innovate all together
that we are going to innovate and curious when a
innovation becomes that of the
18 people who are there 17 decide
the same are innovating really not
have the necessary arguments for
make the most comfortable decision that is
what is happening in these
processes that means innovate in this
willing to take a table of people
expose a project and ask them what
part of the process that is that I can
generate value
it does not matter what you do what is the
part that you want to take and in which
you can generate value
it’s a bit complex when we go through
to another disruptive party to that of
irruptive thinking is when
things really get complicated because you
begin to consider what you get with a
businessman and you talk to him what is
happening in your process and then you
understands is the process and decides and
you decide to explain what is likely
better black probably better
business distribute what
rich that following it factory is curious
after having done an analysis
comprehensive
we realized that it was wonderful and
that I had perfectly controlled a
distribution process that none of
his competitors had control and the
yes but he insisted that his business
was what is generating what is
making how it makes you understand
someone who took that invents a
company that invented a name that it took
a turn be to make the logo of
his decals that were done before
he chose a typography in PowerPoint
generous own presentations and
then did your company started it in
against any forecast when
in that time between more worked
the result was like in mining
literally more loading and unloading for
download escarbes and it came out more
they would like the situation of the country
that was the global situation just
that’s how the world works today not today if not
we apply the changes and ruth and you
any of these companies has the
trend
just to go falling this is not a
issue of options is a global issue is not
something that happens in the country
when we talk about rotation when
we talk about investment when you approach
to a table where you talk to a
director a business owner and tell him
that you have to invest in something and you
they say no we are not going to spend on
that seems semantic does not mean
who has not understood that there are many things
that he considers expenses that have
generate that curve and they become
investment as we make understand that
type of situations obviously
there is no other way than with trying
find the right results and the
appropriate results translates into something
good simple money for that
how you get the money you do not
you go for a while and I was absolutely right then
well your well-treated people generate
good customers those customers pay well
and then your company walks simple
examples
right now let’s try to take
some examples very quickly
the knowledge that has happened with the
knowledge that has happened with the
communication has happened with the
photography and music two industries
that moved in a way
awesome they came out destructive in
very simple processes who would have
made the decision to convert all
digital photographic processes
as it will have arisen that imagine the
impact that was the industry
all the people that revealed sell streams
general to all that kind of stuff the
number of people moving
around that and then a
device where you can have a
digital photography and all that
totally limits already from
those won other kinds of industries
the case of music is exactly what
same as it happens with music
well, an mp3 and it’s over
music industry
in the case of communication in the
the case of knowledge are the sayings
basic and fundamental education
we are not doing enough
active processes gamification bumps
personalized education distance not
there is the development process of
social emotional intelligence
we are losing the opportunity many
companies tell us why the kids that
they are coming out they do not give us results
they can learn to distance has
active processes valleys all but not
are developing their part that today is
absolutely necessary to break from their
own thoughts
if you do not like the change if you can not
change you must change the way
think how we can understand or
accept that many times the intuition
it gives us more tranquility than certainty
once they have asked the cost that
has
make the decision that we consider
right have I ever thought that such
time it is more expensive to make the decision
we think correct
today is a good day to be destructive
that appears one fine day left them with
this appointment that changed me a lot and
that has to do with one of the
most prominent entrepreneurs on the planet
after arguing for two hours still
they were confused
maybe I have not explained myself well in that
moment the final verdict was that 23 24
they told me to forget the idea
for a multiplicity of reasons
all that we had got the lord
it was jack ma and the ceo of Ali baba
many thanks
[Applause]
”
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