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A Millenial’s Approach to Creative Disruption | Baker Donahue | TEDxUTK


dear listener this little talk is

dear listener this little talk is designed to tell you everything that you

designed to tell you everything that you

designed to tell you everything that you need to know about the science of

need to know about the science of

need to know about the science of getting ahead now let’s assume that

getting ahead now let’s assume that

getting ahead now let’s assume that you’re a young healthy eager independent

you’re a young healthy eager independent

you’re a young healthy eager independent individual ready to rise to the top of

individual ready to rise to the top of

individual ready to rise to the top of the business world as quickly and

the business world as quickly and

the business world as quickly and efficiently as possible know that you

efficiently as possible know that you

efficiently as possible know that you can if you have education intelligence

can if you have education intelligence

can if you have education intelligence and ability so much the better but know

and ability so much the better but know

and ability so much the better but know that thousands have reached the top

that thousands have reached the top

that thousands have reached the top without any of these attributes let us

without any of these attributes let us

without any of these attributes let us quote by Shepard meet in his 1952 novel

quote by Shepard meet in his 1952 novel

quote by Shepard meet in his 1952 novel How to Succeed in Business Without

How to Succeed in Business Without

How to Succeed in Business Without Really Trying so as I was preparing for

Really Trying so as I was preparing for

Really Trying so as I was preparing for this talk I was really struggling with

this talk I was really struggling with

this talk I was really struggling with developing a central theme a central

developing a central theme a central

developing a central theme a central idea I had a lot of great little ideas

idea I had a lot of great little ideas

idea I had a lot of great little ideas and a lot of great things that I had

and a lot of great things that I had

and a lot of great things that I had done and that I was passionate about but

done and that I was passionate about but

done and that I was passionate about but I didn’t know one central theme one main

I didn’t know one central theme one main

I didn’t know one central theme one main point so I ran through this analysis of

point so I ran through this analysis of

point so I ran through this analysis of sort of my education and how I began to

sort of my education and how I began to

sort of my education and how I began to realize exactly what I was passionate

realize exactly what I was passionate

realize exactly what I was passionate about this all started off in high

about this all started off in high

about this all started off in high school high school was a great time for

school high school was a great time for

school high school was a great time for me I was a super ambitious individual

me I was a super ambitious individual

me I was a super ambitious individual loved extracurricular activities however

loved extracurricular activities however

loved extracurricular activities however I had a super average GPA and a stupid

I had a super average GPA and a stupid

I had a super average GPA and a stupid super average a CT score the first time

super average a CT score the first time

super average a CT score the first time I scored a 17 the second time I got a 21

I scored a 17 the second time I got a 21

I scored a 17 the second time I got a 21 and the third time I landed that 23 so

and the third time I landed that 23 so

and the third time I landed that 23 so all of a sudden these numbers started to

all of a sudden these numbers started to

all of a sudden these numbers started to define me this 3.4 GPA determine which

define me this 3.4 GPA determine which

define me this 3.4 GPA determine which colleges I could get in to determine

colleges I could get in to determine

colleges I could get in to determine which cut which scholarships I could

which cut which scholarships I could

which cut which scholarships I could apply for and this 23 GPA this 23 a CT

apply for and this 23 GPA this 23 a CT

apply for and this 23 GPA this 23 a CT score really started to determine

score really started to determine

score really started to determine exactly who I was so I applied to three

exactly who I was so I applied to three

exactly who I was so I applied to three universities I got into the University

universities I got into the University

universities I got into the University of Tennessee at Chattanooga Comox

of Tennessee at Chattanooga Comox

of Tennessee at Chattanooga Comox I got into the University of Tennessee

I got into the University of Tennessee

I got into the University of Tennessee at Knoxville I was wait-listed and then

at Knoxville I was wait-listed and then

at Knoxville I was wait-listed and then I got it I got denied from the

I got it I got denied from the

I got it I got denied from the University of Appalachian State and so

University of Appalachian State and so

University of Appalachian State and so finally the University of Tennessee

finally the University of Tennessee

finally the University of Tennessee decided that my 23 a CT score was good

decided that my 23 a CT score was good

decided that my 23 a CT score was good enough for them to let me into their

enough for them to let me into their

enough for them to let me into their college

college

college so I get into my freshman year and

so I get into my freshman year and

so I get into my freshman year and finished my freshman year with a strong

finished my freshman year with a strong

finished my freshman year with a strong 1.94 GPA average mom and dad were not

1.94 GPA average mom and dad were not

1.94 GPA average mom and dad were not too happy about that

too happy about that

too happy about that but again we’re seeing this number this

but again we’re seeing this number this

but again we’re seeing this number this 1.94 GPA average sort of defining Who I

1.94 GPA average sort of defining Who I

1.94 GPA average sort of defining Who I am and defining what classes I can take

am and defining what classes I can take

am and defining what classes I can take what courses I can be a part of what

what courses I can be a part of what

what courses I can be a part of what scholarships I can have it’s really

scholarships I can have it’s really

scholarships I can have it’s really determining my career path and who I’m

determining my career path and who I’m

determining my career path and who I’m going to be as an individual 1.94 GPA

going to be as an individual 1.94 GPA

going to be as an individual 1.94 GPA was my identity so moving on to

was my identity so moving on to

was my identity so moving on to sophomore year I spent the majority of

sophomore year I spent the majority of

sophomore year I spent the majority of it alone

it alone

it alone playing guitar doing CrossFit workouts

playing guitar doing CrossFit workouts

playing guitar doing CrossFit workouts and journaling just sort of trying to

and journaling just sort of trying to

and journaling just sort of trying to develop the sense of who I am

develop the sense of who I am

develop the sense of who I am develop the sense of this creative

develop the sense of this creative

develop the sense of this creative aspect I knew I loved these creative

aspect I knew I loved these creative

aspect I knew I loved these creative activities I loved to play guitar I

activities I loved to play guitar I

activities I loved to play guitar I loved the journal I love to read and I

loved the journal I love to read and I

loved the journal I love to read and I love to exercise my mind in those ways I

love to exercise my mind in those ways I

love to exercise my mind in those ways I just didn’t necessarily like to take

just didn’t necessarily like to take

just didn’t necessarily like to take multiple choice exams I didn’t like to

multiple choice exams I didn’t like to

multiple choice exams I didn’t like to write essays things like that so I

write essays things like that so I

write essays things like that so I started to develop this creative mindset

started to develop this creative mindset

started to develop this creative mindset and really embrace exactly what that was

and really embrace exactly what that was

and really embrace exactly what that was moving on to myself now as a junior here

moving on to myself now as a junior here

moving on to myself now as a junior here at the University of Tennessee I own my

at the University of Tennessee I own my

at the University of Tennessee I own my own business I rose up to a 3.1 GPA

own business I rose up to a 3.1 GPA

own business I rose up to a 3.1 GPA average I’ve received funding for my

average I’ve received funding for my

average I’ve received funding for my company I’ve acquired two highly

company I’ve acquired two highly

company I’ve acquired two highly competitive internships and I’m now

competitive internships and I’m now

competitive internships and I’m now speaking to you as the TEDx gtk student

speaking to you as the TEDx gtk student

speaking to you as the TEDx gtk student speaker so the real question here is

speaker so the real question here is

speaker so the real question here is what the hell happened

what the hell happened

what the hell happened what happened between my freshman year

what happened between my freshman year

what happened between my freshman year Punk self to what I’m doing today well I

Punk self to what I’m doing today well I

Punk self to what I’m doing today well I realized a few things I realized that I

realized a few things I realized that I

realized a few things I realized that I was really great at public speaking I

was really great at public speaking I

was really great at public speaking I really could connect with an audience

really could connect with an audience

really could connect with an audience and I really loved to talk in front of

and I really loved to talk in front of

and I really loved to talk in front of people these outgoing attributes sort of

people these outgoing attributes sort of

people these outgoing attributes sort of started to play into effect and I really

started to play into effect and I really

started to play into effect and I really started to embrace these attributes I

started to embrace these attributes I

started to embrace these attributes I started to realize I was good at things

started to realize I was good at things

started to realize I was good at things I started to embrace exactly who I was

I started to embrace exactly who I was

I started to embrace exactly who I was and this all started to revolve around

and this all started to revolve around

and this all started to revolve around this idea of creative disruption how can

this idea of creative disruption how can

this idea of creative disruption how can I sort of poke holes in this education

I sort of poke holes in this education

I sort of poke holes in this education system how can I poke holes in these

system how can I poke holes in these

system how can I poke holes in these numbers that are defining me how can I

numbers that are defining me how can I

numbers that are defining me how can I use creative disruption to essentially

use creative disruption to essentially

use creative disruption to essentially find a way to make it to the top and

find a way to make it to the top and

find a way to make it to the top and that’s the main theme that is the

that’s the main theme that is the

that’s the main theme that is the central point of my talk it is creative

central point of my talk it is creative

central point of my talk it is creative disruption an average Millennials

disruption an average Millennials

disruption an average Millennials approach so as we begin to understand

approach so as we begin to understand

approach so as we begin to understand this idea of what exactly creative

this idea of what exactly creative

this idea of what exactly creative disruption is we have to look at it in

disruption is we have to look at it in

disruption is we have to look at it in two different contexts the first context

two different contexts the first context

two different contexts the first context of creative disruption is defined in

of creative disruption is defined in

of creative disruption is defined in marketing and the second is business and

marketing and the second is business and

marketing and the second is business and I’m gonna apply two examples we’re gonna

I’m gonna apply two examples we’re gonna

I’m gonna apply two examples we’re gonna take snapchat for example they came out

take snapchat for example they came out

take snapchat for example they came out with these incredibly goofy sunglasses

with these incredibly goofy sunglasses

with these incredibly goofy sunglasses where you can take pictures of other

where you can take pictures of other

where you can take pictures of other people and video record and just an

people and video record and just an

people and video record and just an overall really goofy product so how are

overall really goofy product so how are

overall really goofy product so how are they gonna sell this to the public how

they gonna sell this to the public how

they gonna sell this to the public how are they gonna make this applicable and

are they gonna make this applicable and

are they gonna make this applicable and so they drop these pods around different

so they drop these pods around different

so they drop these pods around different cities and all of a sudden create these

cities and all of a sudden create these

cities and all of a sudden create these the sense of urgency for these

the sense of urgency for these

the sense of urgency for these goofy-looking spectacles they use this

goofy-looking spectacles they use this

goofy-looking spectacles they use this idea of creative disruption to go

idea of creative disruption to go

idea of creative disruption to go against the norm and use and sell their

against the norm and use and sell their

against the norm and use and sell their Google their snapchat spectacles in a

Google their snapchat spectacles in a

Google their snapchat spectacles in a unconventional way we have creative

unconventional way we have creative

unconventional way we have creative disruption as it applies in a business

disruption as it applies in a business

disruption as it applies in a business context let’s take the company Amazon

context let’s take the company Amazon

context let’s take the company Amazon for example what basically started as a

for example what basically started as a

for example what basically started as a guy selling books out of his garage

guy selling books out of his garage

guy selling books out of his garage turned into one of the largest companies

turned into one of the largest companies

turned into one of the largest companies that we know today as amazon.com but

that we know today as amazon.com but

that we know today as amazon.com but what we don’t know is that Amazon is

what we don’t know is that Amazon is

what we don’t know is that Amazon is really known for its server databases

really known for its server databases

really known for its server databases that’s where it makes the majority of

that’s where it makes the majority of

that’s where it makes the majority of its money what Amazon did was they took

its money what Amazon did was they took

its money what Amazon did was they took one idea and developed it into something

one idea and developed it into something

one idea and developed it into something completely different

completely different

completely different so we’re starting to develop this idea

so we’re starting to develop this idea

so we’re starting to develop this idea of creative disruption and essentially

of creative disruption and essentially

of creative disruption and essentially everything

everything

everything that we’re revolving around is this idea

that we’re revolving around is this idea

that we’re revolving around is this idea of breaking patterns how exactly can we

of breaking patterns how exactly can we

of breaking patterns how exactly can we find ways to fit in how can we find ways

find ways to fit in how can we find ways

find ways to fit in how can we find ways to be good at things by using creative

to be good at things by using creative

to be good at things by using creative disruption and breaking these patterns

disruption and breaking these patterns

disruption and breaking these patterns and so creative disruption is applied in

and so creative disruption is applied in

and so creative disruption is applied in marketing in business but what about an

marketing in business but what about an

marketing in business but what about an education what would it look like to

education what would it look like to

education what would it look like to apply this idea of creative disruption

apply this idea of creative disruption

apply this idea of creative disruption amongst the education system what would

amongst the education system what would

amongst the education system what would it look like to find a niche for these

it look like to find a niche for these

it look like to find a niche for these people with super creative minds that

people with super creative minds that

people with super creative minds that want to poke holes in this education

want to poke holes in this education

want to poke holes in this education system I run a company as you may have

system I run a company as you may have

system I run a company as you may have heard at the beginning it’s called in

heard at the beginning it’s called in

heard at the beginning it’s called in with the old

with the old

with the old basically the pine in with the old is

basically the pine in with the old is

basically the pine in with the old is taking vintage gaudy looking University

taking vintage gaudy looking University

taking vintage gaudy looking University of Tennessee clothing you know those

of Tennessee clothing you know those

of Tennessee clothing you know those heavy denim shirts those big cotton

heavy denim shirts those big cotton

heavy denim shirts those big cotton sweatshirts and making and selling them

sweatshirts and making and selling them

sweatshirts and making and selling them for a lot more than I buy them for so I

for a lot more than I buy them for so I

for a lot more than I buy them for so I had this idea and you know I figured I’d

had this idea and you know I figured I’d

had this idea and you know I figured I’d buy a website and then develop a central

buy a website and then develop a central

buy a website and then develop a central marketplace for people to acquire this

marketplace for people to acquire this

marketplace for people to acquire this clothing and so I figured you know what

clothing and so I figured you know what

clothing and so I figured you know what why would I pay for a website when I

why would I pay for a website when I

why would I pay for a website when I could just use Instagram as a platform

could just use Instagram as a platform

could just use Instagram as a platform just on my clothing so I put my clothing

just on my clothing so I put my clothing

just on my clothing so I put my clothing up on Instagram and then people began to

up on Instagram and then people began to

up on Instagram and then people began to comment what they would pay for it so I

comment what they would pay for it so I

comment what they would pay for it so I used this idea of here we have Instagram

used this idea of here we have Instagram

used this idea of here we have Instagram but let’s use it for an entirely

but let’s use it for an entirely

but let’s use it for an entirely different purpose and now that I’m a

different purpose and now that I’m a

different purpose and now that I’m a businessman owner about six months in I

businessman owner about six months in I

businessman owner about six months in I have this desire to wake up in the

have this desire to wake up in the

have this desire to wake up in the morning and look at my analytic I have a

morning and look at my analytic I have a

morning and look at my analytic I have a desire to look at the statistics I have

desire to look at the statistics I have

desire to look at the statistics I have a desire to look at the web traffic that

a desire to look at the web traffic that

a desire to look at the web traffic that happened last night my heart gets racing

happened last night my heart gets racing

happened last night my heart gets racing in the morning because I’m so excited to

in the morning because I’m so excited to

in the morning because I’m so excited to learn what it takes to grow my business

learn what it takes to grow my business

learn what it takes to grow my business I had this eagerness to learn that was

I had this eagerness to learn that was

I had this eagerness to learn that was not happening when I was defined by

not happening when I was defined by

not happening when I was defined by these GPA numbers it happened when I

these GPA numbers it happened when I

these GPA numbers it happened when I started my own business so the question

started my own business so the question

started my own business so the question here is what exactly would it look like

here is what exactly would it look like

here is what exactly would it look like if as a freshman I started this business

if as a freshman I started this business

if as a freshman I started this business and then I was eager to learn in my

and then I was eager to learn in my

and then I was eager to learn in my public speaking courses I was eager to

public speaking courses I was eager to

public speaking courses I was eager to learn in my accounting courses and eager

learn in my accounting courses and eager

learn in my accounting courses and eager to learn in my statistics courses what

to learn in my statistics courses what

to learn in my statistics courses what would that look like if everybody at the

would that look like if everybody at the

would that look like if everybody at the University of Tennessee started off

University of Tennessee started off

University of Tennessee started off working for a start-up or had their own

working for a start-up or had their own

working for a start-up or had their own business

this starts with destroying these common

this starts with destroying these common misconceptions that we have about

misconceptions that we have about

misconceptions that we have about ourselves the first common misconception

ourselves the first common misconception

ourselves the first common misconception that we have is that we have no money

that we have is that we have no money

that we have is that we have no money the problem here is we spend about five

the problem here is we spend about five

the problem here is we spend about five hundred dollars per course that we take

hundred dollars per course that we take

hundred dollars per course that we take what would it look like to take this

what would it look like to take this

what would it look like to take this five hundred dollars and develop a

five hundred dollars and develop a

five hundred dollars and develop a business startup course another common

business startup course another common

business startup course another common misconception is that we have in a time

misconception is that we have in a time

misconception is that we have in a time what would it look like if we spend a

what would it look like if we spend a

what would it look like if we spend a little bit less time binge watching

little bit less time binge watching

little bit less time binge watching Netflix shows and developed some

Netflix shows and developed some

Netflix shows and developed some businesses the second part is we’re too

businesses the second part is we’re too

businesses the second part is we’re too comfortable in our current lifestyles

comfortable in our current lifestyles

comfortable in our current lifestyles I’m too comfortable in the standard

I’m too comfortable in the standard

I’m too comfortable in the standard education system that I’m working

education system that I’m working

education system that I’m working through that would it would be

through that would it would be

through that would it would be impossible to go off and create my own

impossible to go off and create my own

impossible to go off and create my own business why would I ever change that I

business why would I ever change that I

business why would I ever change that I need to score this on my ICT when I need

need to score this on my ICT when I need

need to score this on my ICT when I need to score this as a GPA average we’re too

to score this as a GPA average we’re too

to score this as a GPA average we’re too comfortable in our current lives the

comfortable in our current lives the

comfortable in our current lives the hardest thing about starting in with the

hardest thing about starting in with the

hardest thing about starting in with the old was initially posting that first

old was initially posting that first

old was initially posting that first product and I was imagining you know

product and I was imagining you know

product and I was imagining you know what are my friends gonna think of me

what are my friends gonna think of me

what are my friends gonna think of me that I’m trying to sell goodwill items

that I’m trying to sell goodwill items

that I’m trying to sell goodwill items on Instagram what are they gonna think

on Instagram what are they gonna think

on Instagram what are they gonna think and this was the hardest part but I

and this was the hardest part but I

and this was the hardest part but I don’t know where I would definitely not

don’t know where I would definitely not

don’t know where I would definitely not be on this stage if I hadn’t have taken

be on this stage if I hadn’t have taken

be on this stage if I hadn’t have taken that initial step and gotten out of my

that initial step and gotten out of my

that initial step and gotten out of my comfort zone and the last one is grades

comfort zone and the last one is grades

comfort zone and the last one is grades what if we de-emphasize grades what

what if we de-emphasize grades what

what if we de-emphasize grades what would it look like if we took a little

would it look like if we took a little

would it look like if we took a little bit of less time studying and a little

bit of less time studying and a little

bit of less time studying and a little bit more time writing a business plan

bit more time writing a business plan

bit more time writing a business plan but then we get hit again the majority

but then we get hit again the majority

but then we get hit again the majority of us are Millennials and we have these

of us are Millennials and we have these

of us are Millennials and we have these terrible stereotypes about us I did some

terrible stereotypes about us I did some

terrible stereotypes about us I did some research and I looked up the ten most

research and I looked up the ten most

research and I looked up the ten most common stereotypes about Millennials and

common stereotypes about Millennials and

common stereotypes about Millennials and this is be prepared it’s super

this is be prepared it’s super

this is be prepared it’s super encouraging the first that were lazy the

encouraging the first that were lazy the

encouraging the first that were lazy the second that we only take self and don’t

second that we only take self and don’t

second that we only take self and don’t do anything good for society the third

do anything good for society the third

do anything good for society the third that were the worst generation yet the

that were the worst generation yet the

that were the worst generation yet the fourth that were all in glory in

fourth that were all in glory in

fourth that were all in glory in the hook-up culture the fifth were the

the hook-up culture the fifth were the

the hook-up culture the fifth were the largest contributors to texting and

largest contributors to texting and

largest contributors to texting and driving the sixth that our lack of

driving the sixth that our lack of

driving the sixth that our lack of settling down buying houses or cars is

settling down buying houses or cars is

settling down buying houses or cars is going to be the downfall of the economy

going to be the downfall of the economy

going to be the downfall of the economy vii that the internet and technology is

vii that the internet and technology is

vii that the internet and technology is a detriment to our generation in our

a detriment to our generation in our

a detriment to our generation in our society if that were materialistic and

society if that were materialistic and

society if that were materialistic and cynical ix that were shallow narcissists

cynical ix that were shallow narcissists

cynical ix that were shallow narcissists and don’t do anything good for society

and don’t do anything good for society

and don’t do anything good for society and number 10 that we don’t know how to

and number 10 that we don’t know how to

and number 10 that we don’t know how to date I’m still trying to figure that one

date I’m still trying to figure that one

date I’m still trying to figure that one out but I guarantee you that I can

out but I guarantee you that I can

out but I guarantee you that I can disprove the rest of them so with all of

disprove the rest of them so with all of

disprove the rest of them so with all of this negative energy surrounding

this negative energy surrounding

this negative energy surrounding Millennials what would look like to use

Millennials what would look like to use

Millennials what would look like to use this idea of creative disruption to poke

this idea of creative disruption to poke

this idea of creative disruption to poke holes and defeat these stereotypes so I

holes and defeat these stereotypes so I

holes and defeat these stereotypes so I did some more research and I was curious

did some more research and I was curious

did some more research and I was curious you know what are Millennials good at

you know what are Millennials good at

you know what are Millennials good at what are we known for we’re obviously

what are we known for we’re obviously

what are we known for we’re obviously good at something and so at some

good at something and so at some

good at something and so at some research and came up with about seven

research and came up with about seven

research and came up with about seven positive attributes towards Millennials

positive attributes towards Millennials

positive attributes towards Millennials the first being that we think of

the first being that we think of

the first being that we think of innovation as a science when you think

innovation as a science when you think

innovation as a science when you think about science you think scientific

about science you think scientific

about science you think scientific method and when you think scientific

method and when you think scientific

method and when you think scientific method it’s a standard methodology a

method it’s a standard methodology a

method it’s a standard methodology a process behind creating something us as

process behind creating something us as

process behind creating something us as Millennials have this process that we go

Millennials have this process that we go

Millennials have this process that we go about thinking of innovation there is so

about thinking of innovation there is so

about thinking of innovation there is so much going on in this day and age that

much going on in this day and age that

much going on in this day and age that it’s impossible to ignore it the second

it’s impossible to ignore it the second

it’s impossible to ignore it the second that we believe in the profit motive

that we believe in the profit motive

that we believe in the profit motive again what would it look like to take

again what would it look like to take

again what would it look like to take the five hundred dollars that we

the five hundred dollars that we

the five hundred dollars that we invested in one class and use it to

invested in one class and use it to

invested in one class and use it to invest in a company and all of a sudden

invest in a company and all of a sudden

invest in a company and all of a sudden we start to generate some revenue and

we start to generate some revenue and

we start to generate some revenue and then all of a sudden were eager to learn

then all of a sudden were eager to learn

then all of a sudden were eager to learn because we’re making money and it’s very

because we’re making money and it’s very

because we’re making money and it’s very cool the third that we could build a

cool the third that we could build a

cool the third that we could build a business in our DNA we have things like

business in our DNA we have things like

business in our DNA we have things like WordPress Shopify Google Analytics so

WordPress Shopify Google Analytics so

WordPress Shopify Google Analytics so many resources that are incredibly

many resources that are incredibly

many resources that are incredibly applicable to allowing us as a

applicable to allowing us as a

applicable to allowing us as a generation to start businesses I took

generation to start businesses I took

generation to start businesses I took Instagram which is used for posting

Instagram which is used for posting

Instagram which is used for posting selfies and just used it for an entirely

selfies and just used it for an entirely

selfies and just used it for an entirely different purpose today we have so many

different purpose today we have so many

different purpose today we have so many things that were are available to us

things that were are available to us

things that were are available to us that we can easily our businesses with

that we can easily our businesses with

that we can easily our businesses with we just have to use this idea of how can

we just have to use this idea of how can

we just have to use this idea of how can we disrupt these standard things

we disrupt these standard things

we disrupt these standard things creatively the next that we’re motivated

creatively the next that we’re motivated

creatively the next that we’re motivated as I mentioned before I wake up every

as I mentioned before I wake up every

as I mentioned before I wake up every morning in my heart is racing to see if

morning in my heart is racing to see if

morning in my heart is racing to see if I made a sale that night to see what my

I made a sale that night to see what my

I made a sale that night to see what my analytics are to see how I can target my

analytics are to see how I can target my

analytics are to see how I can target my customers

customers

customers more easily there’s motivation behind

more easily there’s motivation behind

more easily there’s motivation behind creating businesses second that we hate

creating businesses second that we hate

creating businesses second that we hate bureaucracy I could not imagine walking

bureaucracy I could not imagine walking

bureaucracy I could not imagine walking into an office and sitting down from

into an office and sitting down from

into an office and sitting down from 9:00 a.m. to 5:00 p.m.

9:00 a.m. to 5:00 p.m.

9:00 a.m. to 5:00 p.m. plugging in statistics on a Google Excel

plugging in statistics on a Google Excel

plugging in statistics on a Google Excel spreadsheet and then leaving for the day

spreadsheet and then leaving for the day

spreadsheet and then leaving for the day I want to be around I want to be moving

I want to be around I want to be moving

I want to be around I want to be moving I want to be going from meeting to

I want to be going from meeting to

I want to be going from meeting to meeting and I want to be energized we

meeting and I want to be energized we

meeting and I want to be energized we hate bureaucracy and we can defeat it

hate bureaucracy and we can defeat it

hate bureaucracy and we can defeat it the next one that we put some muscle

the next one that we put some muscle

the next one that we put some muscle into the corporate culture building this

into the corporate culture building this

into the corporate culture building this is important if do you land these

is important if do you land these

is important if do you land these corporate jobs if we do land ourselves

corporate jobs if we do land ourselves

corporate jobs if we do land ourselves in these corporate structures how can we

in these corporate structures how can we

in these corporate structures how can we poke holes in this system can we make it

poke holes in this system can we make it

poke holes in this system can we make it to where we have our millennial touch to

to where we have our millennial touch to

to where we have our millennial touch to where we use our innovation to where we

where we use our innovation to where we

where we use our innovation to where we tease ideas about creating businesses

tease ideas about creating businesses

tease ideas about creating businesses and change the corporate culture and the

and change the corporate culture and the

and change the corporate culture and the last one is that we want to lead I have

last one is that we want to lead I have

last one is that we want to lead I have a desire today to speak to you as a

a desire today to speak to you as a

a desire today to speak to you as a leader of a business as a leader as an

leader of a business as a leader as an

leader of a business as a leader as an intern as a leader in my fraternity I

intern as a leader in my fraternity I

intern as a leader in my fraternity I have a desire because I run a business

have a desire because I run a business

have a desire because I run a business because everything here that I’m saying

because everything here that I’m saying

because everything here that I’m saying is because I want to lead you and I want

is because I want to lead you and I want

is because I want to lead you and I want you all to be able to experience what

you all to be able to experience what

you all to be able to experience what I’ve experienced so overall what would

I’ve experienced so overall what would

I’ve experienced so overall what would it look like if us as University of

it look like if us as University of

it look like if us as University of Tennessee students if us as graduates

Tennessee students if us as graduates

Tennessee students if us as graduates started to use this idea of creative

started to use this idea of creative

started to use this idea of creative disruption and started to poke holes in

disruption and started to poke holes in

disruption and started to poke holes in our standard system what would it look

our standard system what would it look

our standard system what would it look like

like

like on what would my GPA be if I started my

on what would my GPA be if I started my

on what would my GPA be if I started my business in you or does my GPA even need

business in you or does my GPA even need

business in you or does my GPA even need to define me

dear listener this talk is designed to

dear listener this talk is designed to tell you everything you need to know

tell you everything you need to know

tell you everything you need to know about the science of getting ahead now

about the science of getting ahead now

about the science of getting ahead now let’s assume that you’re a young

let’s assume that you’re a young

let’s assume that you’re a young passionate eager healthy ambitious

passionate eager healthy ambitious

passionate eager healthy ambitious individual ready to rise quickly and

individual ready to rise quickly and

individual ready to rise quickly and easily to the top of the business world

easily to the top of the business world

easily to the top of the business world know that you can and know that if you

know that you can and know that if you

know that you can and know that if you have intelligence education and ability

have intelligence education and ability

have intelligence education and ability so much the better

so much the better

so much the better but realize that thousands top without

but realize that thousands top without

but realize that thousands top without these attributes thank you

these attributes thank you

these attributes thank you [Applause]

”

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