
Caio Ferreira: Ideas are only worth when they are shared.
Adriana Couto: It’s true.
CF: You will help me out on a little experiment.
AC: Don’t make me vanish, please.
CF: Be cool.
CF: Your microphone will disappear. AC: Oh, my God!
CF: Hold out your hands like this.
You don’t have to be afraid.
AC: I’m nervous.
CF: Show to the camera.
Can everybody see Didi’s hands?
CF: Say “yes”. Audience: Yes.
CF: Yes. Didi, turn down your hands. That’s it.
Tell me, what hand do you write with?
AC: The right one. CF: The right one. Put it down.
Close this one.
CF: I won’t touch it. AC: OK.
CF: I’m going to make an “X” in my hand. AC: Uh-huh.
CF: An X, of TEDx.
Can you see it on the big screen?
Can you see it here? That’s it.
Pay attention to this X.
It can represent several things:
knowledge, learning, an idea,
an idea worth spreading.
AC: Oh, no!
(Laughter)
CF: Open your hand.
Open your hand.
AC: Oh!
(Applause)
CF: Check if you can remove it.
You can’t. Because when you learn something, it’s recorded.
AC: Of course!
CF: A round of applause to Didi, ladies and gentlemen.
CF: Thank you. AC: Thank you.
(Applause)
CF: Here’s the microphone.
AC: Before you make it vanish.
CF: Now you all do that with your hands.
Just like this.
Close your hands.
Open your hands.
There’s a small X in your hand.
I’m kidding, I’m not that good.
(Laughter)
But you will leave here today, all of you,
without a doubt,
inspired by several new ideas.
I want to share an idea with you.
I’ve brought a pack of cards.
It’s an ordinary one.
So that I’ll give it as a gift for someone.
That’s the idea:
Let’s think about this pack of cards as a society,
a society with several cards,
OK?
Several ideas.
Let’s say that each idea is in a corner.
They are quite different.
I need a volunteer.
You. Yes, it’s really you.
No, you can stay there.
I’ll move the cards in this way.
You tell me to stop, whenever you want. Go!
Yes, before I finish it.
(Laughter)
Go.
Here. OK.
I will not look at the screen.
I want you to see this card.
It’s your idea.
Your idea, your card.
Right?
Memorize it,
because that’s the idea:
if you look here, on the side of this pack of cards,
there are some symbols.
They don’t make any sense.
But if I take these ideas,
shuffle them like this,
joining the ideas,
you realize that they start making sense.
Check it out.
Audience: Oh!
People in the back may not see that.
Let’s shuffle them again.
By mixing these ideas, they start a dialogue,
they start talking to each other, and making more and more sense.
And if you look quite close…
Look at the big screen.
Audience: Oh!
(Applause)
Yes.
By mixing ideas, they talk.
And it’s done.
Audience: Oh!
But remember that each idea was in a corner.
Each idea was in a corner.
Now they join together, and if you see the cards,
they are: ace, “2”, “3”, “4”, “5”, “6”, “7”, “8”, “9”, “10”, jack, queen, king,
ace, “2”, “3”, “4”, “5”, “6”, “7”, “8”, “9”, “10”, jack, queen, king.
All the cards are in order.
But you had an idea.
Tell us for the first time: what’s your idea?
Which card did you pick out?
Sir: “5” with a heart.
CF: In fact, it’s “5” of hearts.
Look very slowly.
(Laughter)
Look!
Audience: Oh!
(Applause)
It’s a gift for you. You can take it.
Gift.
Knowledge only makes sense when it is shared.
If a card is missing in the pack, things will not work.
Ideas add up, they mingle with each other, they spread.
That’s why today is a magic day, a day for spreading ideas.
Thank you.
(Applause)
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