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“A câmara, cada vez mais, é uma porta de entrada para a informação” | Carlos Lopes | TEDxESEV


[Music]

good afternoon everybody are welcome

tried to exercise

first of all I wanted to say that it is a

very big pride for me to be here

in this school the school about education

where I took off my greetings and thanked

effectively the Italian mafalda machismo

invitation and honor to be here

mainly a double pleasure

because in this in physical education it has

nothing to do with what was

presented so far but in this

gym and perspiring and certainly the

how is this

nowadays we have everything in the form of

our hands

when we have any information or

we have gained our milestone on our tablet and

we search any content

any content within our

mobile equipment who has a

smartphone

who here in the audience also attention

who here in the audience

have such a love without a camera

00

just to get an idea on f8 that

happened in California in this

Tuesday and Wednesday mark zuckerberg

The cold of the camera is

the first gateway to the world

digital that we had to buy with her

because we took a published photo

immediately on social networks

We indirectly publish instagram

facebook to have as a friend

through the right vote in groups of

friends we have more and more is

a gateway to information

to you a mobile equipment seeks

the searches of some supplier some

talent some contact in renová

facebook does not count a new digital age

digital content content is put

Our word we can create

content

this new era to promote making the

develop and is born new

professions are from cope copyright

are professionals who are increasingly

more specialized in the development of

content for social networks for blogs

and betting sites in this area is a

an area that is expanding and

that can effectively and that I believe

which is a great asset not only

in the normal contents said normal

as the augmented reality contents

the augmented reality content that

also appear to be fed by the

the public together with

other consumer portals to know

whether there is value or no value of that

that company that I whole

from that company

however it is also important to mention

that having content is not by itself

is not an asset that

content is yours and that you are

properly optimized for the system

mobile

nowadays the immovable and

mobile and google itself gives us these

dramatically increased the

many activities in many countries.

smartphones tablets and laptops desktops

develop campaigns to develop

Martin structures is a mistake an error

Results are identified and with each

more companies want to work

this country made in the future will create

for you will create value for

companies that you are florence

florence and are effectively giving the

our contribution to the evolutionary process

in the value process

create value displays the functions that

combine mobile with brave content

with voice content now did not want

let you also speak effectively

of social networks

now we have a whole series of networks

that we have to be, we have the

our customers like and we have to

company to him the best service

possible

it is very important that a company and

a company without getting much expense

less than it costs is new

yesterday two billion in 2025

augmented reality

everyone can already check the

own facebook starts already has so many

which use an increased reality of

highlights of our face this is

augmented reality

this week we will work in environments

with augmented reality ie

our own in environments

using

increased that is put in the teeth

step so bet on this and are

technologies that are being launched

in the market

herself then speaks if there are rumors

among society blogs will present

on the next iphone

technology itself reality

increased google plus glasses use

augmented reality technology the

Rita Migration Glasses Use Technology

augmented reality

just for you to have an idea of ​​the

that this has and that this can

add try to put 3d objects

in three dimensions in the real environment

there are four augmented reality types

Let’s talk only about one that is

our reach

there is one that is within our reach are

developed by the trade marks themselves

big players like facebook google and

microsoft among others in portugal

too so let’s talk about who

is ours until it can be used

for us to use in our

marketing campaigns and for us

is effectively add more value

to the companies that we are

to work

the first to now appear browsers

of augmented reality but some

sins

there are several increased chrome by

example is a user’s browser has

various causes such as chrome mozilla a

own increased reality has its

chain their distribution channels

if you are you can make the

application and can use this

technology, for example there is a

application that meets your vision

palm of the hands

you can know through your

equipment pointing the camera of your

equipment is once again that the

the championship milestone spoke on the 18th

California

the first gateway to the world

within the augmented reality

finished the contaminated

space and we do not say your point of

geolocation and

what’s around you and pointing to

for there they only manage to

Simple clicks chart the way to

these almost space- priced prices and the

book table and have access

completely the site completely

information was among the

wikitude online newspapers are the good hair

various browsers are chronic

internet only like mozilla and are

used in order to

augmented reality

now practical case quick answers to

information that an example does a

google chrome

a month of google chrome startup

in order to enhance to read is

either the active points so who

have your smartphone properly

updated through google

chrome read and dung and treat

effectively an already identified route

that would be viseu has the use

and is able to express the

shelters directly on google bush a

path to the 70 says how long

It will take time to get there.

we have traced a path this is a path

there are no losses where a wave is

reliable and we have effectively

have no errors in the information

imagine we are going to visit viseu 23 gave

and that we have a tourist who will stay

staying in one of the hotels

The tourist person reaches 94 in the

next Wednesday in viseu will get

mobilize these things all

look straight at it

make it for you this agility to be

used to build these that will

to receive

we have to see that we lived we know

to be well know that you come

so we will also create some

tools let’s renew let’s create

value in the sense of promoting our

region with some technology with some

some clip makes the difference for the

visit the customer arrives the commented the

time the visitor actually arrives at

of viseu on the other hand has a

another wants to trace the way

to another location that facilitates the

Communication connection made between

between companies and between

tourism in portugal arriving arriving at

local has one with which it will open

automatically a website or a

application that tells you where the

entrance where you can generate the tickets

How is the course going in?

should not see what should not see a

fantastic thing translate into language

mother of the person

this is already seen the ease that

You go to China and Iran only

You do not want to know anything about it.

some translated into Portuguese and you

knows how to recognize when

you are what you have to back

Imagine maktub importance that this has

for kroll tourism for example a

simple win campaign

we have power to leave the box to do

things accused of clever things and

intelligent

this was the campaign more view that is

against determined increased in the world

because I do not know why anyone will have

who explain why but who think

Funny I think I put it here.

here to see are examples that

can effectively add value to

companies

now a very simple thing a thing

very simple the time is already

to finish something very simple

You, every one of us today has

numerous cards many people

receive cards behind cards

cards behind cards what

often happens these cards

garbage or we have to be in our martony

and manually enter the

everyone ‘s data once

cheated

we just want to introduce a new

we introduced 16 14 15 per click 1

feel and when we want to talk to

This person is going to stop.

the mix is ​​on the other side of the world with

this course with this technology will

increase go to the cards you

can have all the information

automatically in automatically

within the vast list of contacts

who read the card who wants it

It contains noma emel mobile site

murmured all the information area of the

areas targeted by

support has all the information and a

information without access to all

contents of a client to not

we walk with a full wallet cards

yesterday that so-called cases cards

are not limited to a corner where

rising now on a cold night of

Winter is that you could not be

effective in all the information in our

March phone fast and intuitive

super super super super there is much

thank you

”

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