I will talk about
alternative sources not
alternative energy sources
but about alternative sources of knowledge
why it is important we all are somehow or other
we do something new, we come up with new ones
ideas new solutions new technologies and
this is a crazy drive.
adrenaline be ahead of being the first
Change the world but in this extreme
Sports have some trap because
part of this gave the adrenaline going
because it seems to us that we do not
just change the world into making the world more
Comfortable for others we bring to people
happiness
a gift of facilitating a life of new comfort and
then oops people turn out to be
dissatisfied I will tell a little story
which is completely unrelated to
social networks
it happened in the Congo in the 50’s alone
Russian immigrant and that in the Belgian
Congo
one Russian immigrant was the manager
coffee plantation and here on this
I worked for some coffee plantation
a local young man in the office each
day as the manager noticed he was buying
in the office store shelves laris itself
for dinner to himself and his family and this
The manager looked and looked
he finally says listen
how much you can buy yourself a bag weight
in 20 kilograms you will be more profitable
more convenient I’ll even lend you a wheelbarrow
you see home allen long refused but
in the end the authority of the manager
took the upper hand he bought this bag took home
the next day this guy again
comes to the store and buys shelves
larisa the manager says listen to you
home bag
why does the blowjob say the bear I brought this
bag home came my parents mine
brothers and sisters cousins
friends neighbors neighbors enemies and neighbors
enemies of neighbors
and everyone took from me on the shelf larissa types
duty and then came those who did not get
and I was terribly offended and I went to bed
sleep hungry need me a stick larisa
please, so that it does not
happened to not fall into this trap
in fact there is a very simple solution
which we all know
You just need to ask people about what and what
they really want what they need that
For them it will be useful in these specific
conditions in which they live and for this
there are a bunch of worked out solutions polls
interviews, any other research
methods but there is one problem that if those
the changes that you have in mind
too large that if you do not exactly
have time to ask everyone and everything about everything while you
will find out all the details of the results
No one needs your work
50 years you will return from this book
this happened to be the way in history
anthropology but already on the train left
does not change anything for someone about
with such a challenge we encountered in the kobe
arrow on the program that names
priority national program that
called integrated development
single-industry towns
initiated by the Development Fund
mono-cities with the participation of such a fund
unified carry development in the housing sector and
and to the degree of cities of 319 they have
all have one common problem they all
depends on what one industry is very
often
because of this there is not
very good economic situation there
often very Soviet such a city
the environment is rather dull
there is something to change that’s true, but they
all so different you look they are
There are many places in our
countries different climatic zones are different
people different conditions different number
in the end what to do with it
We did not know about them at the moment of the beginning
working nothing at all led to understand
at least what questions people ask
otherwise we would risk 50 years too
ask and then the guys excuse the train
gone
that we began to do business in that that we
absolutely convinced how many anthropologists
edging first of all in that that is not present
no more competent experts
who know more about the city than people
who live there
Well, how to actually ask us then
about this suede not thousands of residents 3,319
muna cities that correctly put
questions for more in-depth studies
how can we conduct reconnaissance
exploration
will put us questions
give us hypotheses which we then
we will check there is such old Soviet
the anecdote the Lord says in this old
Soviet anecdote
gave the person only three qualities and
honesty and party spirit but no one gave
more than two we were in very similar
situation when we had to do everything
quickly and efficiently and economically
seemingly mutually exclusive things to us
it succeeded why, because we
appealed to what people do in the
networks people leave
a lot of traces of social networks like and
repost comments and photos well why
we stopped on the photos
why not husky
The fact is that the photos do not
just something to count
some probabilities but also literally
look at the world at these cities through the eyes
those people who live there why we
we can actually from some stupid
jokes to draw serious conclusions about again
and the reasons for the first photo shooting it
socially normed practice that this
then imagine what you are doing
You select a photo from the
the reality of a small piece
this piece
it seems interesting to you
unusual prestige you chose them on
base this piece on the ground
own tastes and yes and no to your
tastes influenced your education then with whom
you are communcating
what paintings did you see in
your life what other photos
people you saw and then you post
This is a picture of the social network you are not
lay out thousands of photos
lay out dozens of those that are
high probability of enjoying your
audience you know about who your
friends that they like what they do not like
that they are like that, well, then what is not we all I’m not in
including the wish to be loved to
so they respected us so that we were so
choose those photos that you like
Our audience is the first
called double censorship of the collective in
the second is a very mass practice
tens of thousands of photos are produced
tens of thousands of photos every second
each project has one more
the moment of the photo does not lie as told
Dr. House all lie and yes, when we
come talk to people other
cities very often we encounter
fact that under the influence of our
presence under the influence of research
people start to somehow change their
opinion or what they say has come
a man from Moscow
Well, how can I tell him something bad about
your hometown
CHoba to me in Moscow will think or on the contrary
so now I eat everything in this Moscow
tell there is still mending and let them there
will invest in us for more
with photos of this does not happen
photos are not intended for
photo researchers are designed for
our friends then we get
the most relevant data we can
look at the photos that are made
one year ago and we can look at
photos taken yesterday
we are literally present in this city
Well, finally, most photos
social networks are geolocation linked
which allows us to place
photo on the map so that as a result
we get
after we created a large database
data anonymized completely and we
We are not interested in the personality of people who
stand behind photos
we get here about such cards on
every point here is 1 photo
in fact, we are doing about the same
the most that anthropologists do
spend in the field hold places that
do not study for 12 months we also
we collect photos for 12 months and
see the swelling of what is happening in the city
at different times where people go what
places they ignore where they are during the day
where in the evening as they enjoy the city in
different seasons
what are they doing in the city in different places
cities of different groups of people and so on
Well, what else did we learn about the omon?
cities
thanks to these photos I
show a few maps and their
I will not comment
Photo
firstly most of the city’s muna very
monotonous
Wednesday look at the blue dots this
photos that are taken outdoors in
huge quarters of this city is not
there is nothing at all there
interesting to be there is not interesting
take pictures
complete blackness and silence of the city can be
enjoy very limited look
here on this map the yellow dots are
day photos and dark blue dots
these photos are taken in dark time
days you see well I do not have them
very little after sunset in the city
nothing to do and not safe and oozing
another one more card here silo
blue dots are winter photos
judging by your laughter, you do not see them. I
also I can hardly distinguish them in the winter in the snow
there is simply nothing to do but cloth
Alkom recently discovered specifically in this
city
well and then in many such cities
there simply are no places for young people for children
built playgrounds here all
good for middle-aged people
age, too, there are some public
space and what to do for young people
young people here often leave for
the periphery of the city is not well-organized
waste and abandoned green areas
Abandoned buildings
why does it happen well because
Take when the city is small and you went
to hang out with friends can be a smoke
with them because of you go to the main square
city with the same high probability 1
the adult who passes you will be
Your mother or neighbor or teacher
if not so comfortable and special zones
for young people there is no this in fact
big trouble because you are expelled in
these marginal territories guys too
do not know much even what to do
leads the use of alcohol but also so
further, but can something be done about it
without serious investment and we asked
this question is what can be done
fast and relatively inexpensive and moves
in order to produce these changes
also prompted us all the same
user photos let’s
see thanks to the photos we know
that attracts the interest of citizens who
types of objects will be photographed
the city of Kirovsk
this is the old station of the city of Kirov ruin
ruin but just for the sake of this ruin in the city
Kirovsk people come who love
photos are doing photo shoots in some kind of
interesting places such an act
glamorous that is in fact it is not
just an abandoned train station this point
attraction a little work with her and she
can become a new city
a tourist attraction
other case city free brand
free was the park and he was in general then
the only landscaped park
but nevertheless he was visited by himself and
one day more recently in August
this year, the administration establishes
there is such a simple sign I love
free friends broke to him
townspeople
just lomanulsya photographed with
it all originated before social networks
I like a photo with a sign free and even
I can not tell you what happened when
one of the cypher is free or 1 I am no longer
know wrote on the back side of the back
this sign I lipstick labial here
such a size over a small
I love the stuck well, or vice versa mashu
He was ready to break and just kill
Our pride is being destroyed by people before
degree in this monotonic medium
yearned for something interesting
fresh and attractive that
even such a small inexpensive sign became
significant change in the urban environment
and brought a lot of positive emotions
simple solutions for young people
it’s just a sports field
Stadiums in the workout zone here here
springboard is drawn on such sites
such territories are not even necessary
they just go in for sports
sit talking
Well, as you understand the workout area much
less disposable
alcohol than some abandoned
the wasteland is already good this is also inexpensive
well and one more case about which I want to you
tell and this is the city of Baikalsk on
Baikal as you guessed in Irkutsk
field of
city of Baikalsk to this city it is in it
long functioned pulp and paper
combine
Then it was closed as you understand on
jobs in the city is not added
and the situation became even more sad
proud greatly rescued and the fact that the 90 years
there is a ski resort
the unary base is a mountain falcon, so if
my people actively come there from all over the world.
areas of even related areas
townspeople rent an apartment there but also
earn it some money and
in summer, what to do and now there was such a
the amazing thing was that in
Baikalsk on baikal Siberia before
Baikal ideal climate before
to grow that you thought
strawberries
townspeople rushed to grow it with
terrible force and it became so
sign and so economic
activity for the city that strawberries
erected a monument
and estessno immediately took a picture of a
we found out about it
Strawberry Festival I do not know about it
I did not see the quality of it myself
festival I know about him the main thing is that
he is interested in people with this monument
photographed to bring you to the festival
photographed too with terrible force
so it’s terribly interesting, that is, we
as a result of what we learned by looking at these
tens of hundreds are actually thousands
photos
firstly we were able to put the hypothesis
Later, more profound
research because it is clear that
data of social networks is the data on
In fact, a very limited group
the population is first and foremost
young people there up to 45 years
connected to networks it is clear that this
people of the future but we must not forget
about all the rest with them all too
talked about programs
she cities was launched even a website mo
award riff crowdsourcing
collect ideas of citizens that is, was
travel mass of everything interesting
most of our hypotheses that we
could build on the basis of this
digital analysis of cpa vova analysis
were confirmed and in itself was valuable
Then we learned about what simple
solutions we can offer
city as an intermediate
temporary world
and finally we found out how to check
Whether our changes were effective
Whether our interventions in the city are effective
a year or two or five
we can look at what
As a result, does it photograph
Our cities are people when they come out
they go out in the evening to walk in the winter
what is going on? I want to say that
from my point of view this one found under
This our case is in fact not only his
On the barns he and the city not only about
cities in general
and not only about social networks
firstly, about what he always has
meaning people can ask people can
tell about their problems
tell and offer some
working cases running solution
which can be taken to develop and offer
for example in other territories and even
then when it seems that because of the scale
because of how many of these people we do not
we can talk with everyone not necessary
afraid to look for those very alternative
sources of knowledge, even among those data
which yesterday seemed to us absolutely
useless well, that’s how photos
social networks thanks
[applause]
”
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