there is a difference between being the leading company and a company that leads
leading company and a company that leads
leading company and a company that leads or so says our next guest
or so says our next guest
or so says our next guest Simon Civic is the author of the new
Simon Civic is the author of the new
Simon Civic is the author of the new book start with why how great leaders
book start with why how great leaders
book start with why how great leaders inspire everyone to take action he’s
inspire everyone to take action he’s
inspire everyone to take action he’s here to tell us why entrepreneurs may be
here to tell us why entrepreneurs may be
here to tell us why entrepreneurs may be equipped to lead better than any other
equipped to lead better than any other
equipped to lead better than any other group hey Simon it’s great to see it’s
group hey Simon it’s great to see it’s
group hey Simon it’s great to see it’s been a long time so explain to me the
been a long time so explain to me the
been a long time so explain to me the difference a leading company a company
difference a leading company a company
difference a leading company a company that leads so leading companies sell
that leads so leading companies sell
that leads so leading companies sell more than everybody else you know GM is
more than everybody else you know GM is
more than everybody else you know GM is a leading company they sell more cars
a leading company they sell more cars
a leading company they sell more cars than everybody else but they’re not a
than everybody else but they’re not a
than everybody else but they’re not a company that leads a company that leads
company that leads a company that leads
company that leads a company that leads is somebody that sets the pace that’s
is somebody that sets the pace that’s
is somebody that sets the pace that’s the sets the direction for the entire
the sets the direction for the entire
the sets the direction for the entire industry and there’s a huge difference
industry and there’s a huge difference
industry and there’s a huge difference don’t you want to be the leading company
don’t you want to be the leading company
don’t you want to be the leading company and the company that leads they don’t
and the company that leads they don’t
and the company that leads they don’t often go together amazingly because the
often go together amazingly because the
often go together amazingly because the leading companies are so driven about
leading companies are so driven about
leading companies are so driven about their market share and being number one
their market share and being number one
their market share and being number one that they forget that profits are
that they forget that profits are
that they forget that profits are actually more important okay and you
actually more important okay and you
actually more important okay and you know in business everybody’s really a
know in business everybody’s really a
know in business everybody’s really a follower and Apple you hear me talk
follower and Apple you hear me talk
follower and Apple you hear me talk about them all the time virgin Harley
about them all the time virgin Harley
about them all the time virgin Harley Davidson these companies aren’t the
Davidson these companies aren’t the
Davidson these companies aren’t the leading companies Southwest Airlines
leading companies Southwest Airlines
leading companies Southwest Airlines doesn’t have more routes than everybody
doesn’t have more routes than everybody
doesn’t have more routes than everybody else maybe they set the tone and they
else maybe they set the tone and they
else maybe they set the tone and they set the direction that everybody else
set the direction that everybody else
set the direction that everybody else follows and so when you say to be one of
follows and so when you say to be one of
follows and so when you say to be one of these leading companies one of the
these leading companies one of the
these leading companies one of the things you need to have is a clarity of
things you need to have is a clarity of
things you need to have is a clarity of why what do you mean by that absolutely
why what do you mean by that absolutely
why what do you mean by that absolutely every single company that leads knows
every single company that leads knows
every single company that leads knows why they do what they do and by why I
why they do what they do and by why I
why they do what they do and by why I don’t mean to make a profit that’s
don’t mean to make a profit that’s
don’t mean to make a profit that’s always a result I mean what’s your
always a result I mean what’s your
always a result I mean what’s your purpose what’s your cause what’s your
purpose what’s your cause what’s your
purpose what’s your cause what’s your belief was why was your company founded
belief was why was your company founded
belief was why was your company founded and very often and you look at
and very often and you look at
and very often and you look at entrepreneurs the most successful
entrepreneurs the most successful
entrepreneurs the most successful entrepreneurs it was some sort of
entrepreneurs it was some sort of
entrepreneurs it was some sort of personal experience that had them start
personal experience that had them start
personal experience that had them start their company in the first place their
their company in the first place their
their company in the first place their parents couldn’t get good home care and
parents couldn’t get good home care and
parents couldn’t get good home care and so they started a home care business you
so they started a home care business you
so they started a home care business you know I couldn’t get a good burger so I
know I couldn’t get a good burger so I
know I couldn’t get a good burger so I started my own burger company you see
started my own burger company you see
started my own burger company you see this all the time so it’s important for
this all the time so it’s important for
this all the time so it’s important for the founder to understand that or for
the founder to understand that or for
the founder to understand that or for the company to understand that well if
the company to understand that well if
the company to understand that well if the founder doesn’t understand it then
the founder doesn’t understand it then
the founder doesn’t understand it then no one in the company will understand it
no one in the company will understand it
no one in the company will understand it Thanks so absolutely it starts with the
Thanks so absolutely it starts with the
Thanks so absolutely it starts with the founder and there’s a huge importance in
founder and there’s a huge importance in
founder and there’s a huge importance in the ability to communicate what you
the ability to communicate what you
the ability to communicate what you believe you know this is it’s it’s very
believe you know this is it’s it’s very
believe you know this is it’s it’s very closely linked you know those people who
closely linked you know those people who
closely linked you know those people who have the ability to communicate what
have the ability to communicate what
have the ability to communicate what they believe clearly are the ones who
they believe clearly are the ones who
they believe clearly are the ones who lead and it’s an inextricable connection
lead and it’s an inextricable connection
lead and it’s an inextricable connection between leadership and communication
between leadership and communication
between leadership and communication it’s about passion but then other people
it’s about passion but then other people
it’s about passion but then other people share in your passion then you say they
share in your passion then you say they
share in your passion then you say they get there why then they have to have the
get there why then they have to have the
get there why then they have to have the discipline of how
discipline of how
discipline of how so that’s how you get your product out
so that’s how you get your product out
so that’s how you get your product out there or your service out there it’s
there or your service out there it’s
there or your service out there it’s even it’s I think it’s deeper than that
even it’s I think it’s deeper than that
even it’s I think it’s deeper than that okay you know every company has guiding
okay you know every company has guiding
okay you know every company has guiding principles and values the question is
principles and values the question is
principles and values the question is how do you hold yourself accountable to
how do you hold yourself accountable to
how do you hold yourself accountable to them you know very often you hear
them you know very often you hear
them you know very often you hear companies talk about we believe in
companies talk about we believe in
companies talk about we believe in customers first but then when you go
customers first but then when you go
customers first but then when you go look at the way they actually do
look at the way they actually do
look at the way they actually do business you very often see that they
business you very often see that they
business you very often see that they don’t put customers first a lot of
don’t put customers first a lot of
don’t put customers first a lot of promotions for example are designed to
promotions for example are designed to
promotions for example are designed to trick the customer you know we you fill
trick the customer you know we you fill
trick the customer you know we you fill out all of this crazy paperwork and
out all of this crazy paperwork and
out all of this crazy paperwork and we’ll send you a rebate and they know
we’ll send you a rebate and they know
we’ll send you a rebate and they know that most people aren’t going to fill it
that most people aren’t going to fill it
that most people aren’t going to fill it all out that’s a trick how
all out that’s a trick how
all out that’s a trick how customer-focused are you if you’re
customer-focused are you if you’re
customer-focused are you if you’re tricking your customer to do business
tricking your customer to do business
tricking your customer to do business with you you have to really hold
with you you have to really hold
with you you have to really hold yourself accountable to things then the
yourself accountable to things then the
yourself accountable to things then the third thing you talk about is the what
third thing you talk about is the what
third thing you talk about is the what which is interesting because because I
which is interesting because because I
which is interesting because because I often in our conversations have said
often in our conversations have said
often in our conversations have said well when you say what is your company
well when you say what is your company
well when you say what is your company do I would say what my company does you
do I would say what my company does you
do I would say what my company does you say you I should say why they do it but
say you I should say why they do it but
say you I should say why they do it but then here what is important as well
then here what is important as well
then here what is important as well absolutely we live in a tangible world
absolutely we live in a tangible world
absolutely we live in a tangible world why you do what you do is just to
why you do what you do is just to
why you do what you do is just to believe that’s all it is it’s intangible
believe that’s all it is it’s intangible
believe that’s all it is it’s intangible and if the most important thing is what
and if the most important thing is what
and if the most important thing is what you believe then the things you say and
you believe then the things you say and
you believe then the things you say and the things you do you have to believe in
the things you do you have to believe in
the things you do you have to believe in in other words your products your
in other words your products your
in other words your products your packaging your marketing your people
packaging your marketing your people
packaging your marketing your people they all have to embody what you believe
they all have to embody what you believe
they all have to embody what you believe otherwise no one will know what you
otherwise no one will know what you
otherwise no one will know what you believe in essence you draw people in
believe in essence you draw people in
believe in essence you draw people in and then you deliver well this is the
and then you deliver well this is the
and then you deliver well this is the concept behind authenticity everybody
concept behind authenticity everybody
concept behind authenticity everybody says you have to be authentic but what
says you have to be authentic but what
says you have to be authentic but what does that mean things you’re saying the
does that mean things you’re saying the
does that mean things you’re saying the things you do you actually believe well
things you do you actually believe well
things you do you actually believe well congratulations on the new book and
congratulations on the new book and
congratulations on the new book and thank you so much for coming by to tell
thank you so much for coming by to tell
thank you so much for coming by to tell us about it thank you very much
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