How do I use the Why at work?

very often the reason of why goes fuzzy

very often the reason of why goes fuzzy inside an organization is because we

inside an organization is because we

inside an organization is because we ignore it it’s that simple

ignore it it’s that simple

ignore it it’s that simple we give reports to each other about

we give reports to each other about

we give reports to each other about targets and sales and products moved and

targets and sales and products moved and

targets and sales and products moved and services sold and clients and potential

services sold and clients and potential

services sold and clients and potential and yet none of our documents talk about

and yet none of our documents talk about

and yet none of our documents talk about what we believe practice bringing this

what we believe practice bringing this

what we believe practice bringing this concept of why out front and center put

concept of why out front and center put

concept of why out front and center put it on the cover of documents why our

it on the cover of documents why our

it on the cover of documents why our organization exists in other words

organization exists in other words

organization exists in other words instead of saying you know 2012 budget

instead of saying you know 2012 budget

instead of saying you know 2012 budget say everything we do is designed to

say everything we do is designed to

say everything we do is designed to inspire people to do what inspires them

inspire people to do what inspires them

inspire people to do what inspires them 2012 budget in other words the budget

2012 budget in other words the budget

2012 budget in other words the budget now is the vehicle by which you will

now is the vehicle by which you will

now is the vehicle by which you will will advance your cause it’s not it’s

will advance your cause it’s not it’s

will advance your cause it’s not it’s not the end Allah Beall write it on the

not the end Allah Beall write it on the

not the end Allah Beall write it on the wall start meetings with it develop

wall start meetings with it develop

wall start meetings with it develop incentives for people to be held

incentives for people to be held

incentives for people to be held accountable to the cause be more

accountable to the cause be more

accountable to the cause be more selective about the people you hire be

selective about the people you hire be

selective about the people you hire be more selective about the clients who

more selective about the clients who

more selective about the clients who work with these are all these are all

work with these are all these are all

work with these are all these are all tricks to managing the culture I mean

tricks to managing the culture I mean

tricks to managing the culture I mean this is what culture is right it’s a

this is what culture is right it’s a

this is what culture is right it’s a group of people with the comments that

group of people with the comments that

group of people with the comments that have values and beliefs but usually the

have values and beliefs but usually the

have values and beliefs but usually the wive is fuzzy because we just don’t talk

wive is fuzzy because we just don’t talk

wive is fuzzy because we just don’t talk about it and we just don’t keep it in

about it and we just don’t keep it in

about it and we just don’t keep it in front of us and so the opportunity is to

front of us and so the opportunity is to

front of us and so the opportunity is to write the words on the wall to put it on

write the words on the wall to put it on

write the words on the wall to put it on the reports to have it all over the

the reports to have it all over the

the reports to have it all over the place on plaques on t-shirts on on

place on plaques on t-shirts on on

place on plaques on t-shirts on on signage inside the office on emails to

signage inside the office on emails to

signage inside the office on emails to remind yourselves why you come to work I

remind yourselves why you come to work I

remind yourselves why you come to work I know it sounds simple and easy and that

know it sounds simple and easy and that

know it sounds simple and easy and that really is all it is it’s not just about

really is all it is it’s not just about

really is all it is it’s not just about throwing a logo on a t-shirt or putting

throwing a logo on a t-shirt or putting

throwing a logo on a t-shirt or putting a tag line or dragging the company name

a tag line or dragging the company name

a tag line or dragging the company name it’s the words for which the company

it’s the words for which the company

it’s the words for which the company stands for it’s the words that that

stands for it’s the words that that

stands for it’s the words that that drive and remind I mean look I’m wearing

drive and remind I mean look I’m wearing

drive and remind I mean look I’m wearing my wild my own t-shirt I didn’t realize

my wild my own t-shirt I didn’t realize

my wild my own t-shirt I didn’t realize it until I’m talking answering this

it until I’m talking answering this

it until I’m talking answering this question it’s just to inspire it’s on my

question it’s just to inspire it’s on my

question it’s just to inspire it’s on my t-shirt and it’s not just there for the

t-shirt and it’s not just there for the

t-shirt and it’s not just there for the outside world it’s there for me it feels

outside world it’s there for me it feels

outside world it’s there for me it feels really good when I wake up in the

really good when I wake up in the

really good when I wake up in the morning and pull this t-shirt up and put

morning and pull this t-shirt up and put

morning and pull this t-shirt up and put it on it reminds me why I do what I do

it on it reminds me why I do what I do

it on it reminds me why I do what I do and what my responsibility is today

and what my responsibility is today

and what my responsibility is today that’s what I’m talking about what’s the

that’s what I’m talking about what’s the

that’s what I’m talking about what’s the verb the to blank that you’re that you

verb the to blank that you’re that you

verb the to blank that you’re that you guys are waking up every day to advance

guys are waking up every day to advance

guys are waking up every day to advance write that stuff all over the place