Finding the right words for your Why.

people often say that they think they

people often say that they think they have there why well more than that that

have there why well more than that that

have there why well more than that that they feel it that it feels right and

they feel it that it feels right and

they feel it that it feels right and they know they’re in the ballpark but

they know they’re in the ballpark but

they know they’re in the ballpark but they’re struggling to find the words

they’re struggling to find the words

they’re struggling to find the words that’s okay the most important part

that’s okay the most important part

that’s okay the most important part about this why process is that indeed it

about this why process is that indeed it

about this why process is that indeed it feels right remember the Y exists in the

feels right remember the Y exists in the

feels right remember the Y exists in the part of the brain the limbic brain that

part of the brain the limbic brain that

part of the brain the limbic brain that controls our feelings it also controls

controls our feelings it also controls

controls our feelings it also controls all our behavior and decision-making and

all our behavior and decision-making and

all our behavior and decision-making and so we don’t want to think that it’s

so we don’t want to think that it’s

so we don’t want to think that it’s right we want to feel that it’s right

right we want to feel that it’s right

right we want to feel that it’s right and once you have that gut decision that

and once you have that gut decision that

and once you have that gut decision that that that’s it and and you get

that that’s it and and you get

that that’s it and and you get goosebumps when you start telling the

goosebumps when you start telling the

goosebumps when you start telling the stories that you think push you in

stories that you think push you in

stories that you think push you in towards your why then you know you had

towards your why then you know you had

towards your why then you know you had it if you start to well up or have an

it if you start to well up or have an

it if you start to well up or have an emotional response you definitely know

emotional response you definitely know

emotional response you definitely know you’re in the ballpark then the trick is

you’re in the ballpark then the trick is

you’re in the ballpark then the trick is to find the words and it’s the words

to find the words and it’s the words

to find the words and it’s the words it’s the ability to articulate your why

it’s the ability to articulate your why

it’s the ability to articulate your why that makes it actionable and so

that makes it actionable and so

that makes it actionable and so absolutely the why the the words will

absolutely the why the the words will

absolutely the why the the words will evolve the words will adapt and change

evolve the words will adapt and change

evolve the words will adapt and change but the meaning cannot it’s the meaning

but the meaning cannot it’s the meaning

but the meaning cannot it’s the meaning of those words those words that give you

of those words those words that give you

of those words those words that give you that visceral feeling those goosebumps

that visceral feeling those goosebumps

that visceral feeling those goosebumps that make you well up whatever the

that make you well up whatever the

that make you well up whatever the feeling you had is that’s what’s

feeling you had is that’s what’s

feeling you had is that’s what’s paramount but the words you can tweak

paramount but the words you can tweak

paramount but the words you can tweak and change absolutely for the end of

and change absolutely for the end of

and change absolutely for the end of time I’ve tweaked my wide multiple times

time I’ve tweaked my wide multiple times

time I’ve tweaked my wide multiple times over the years but the meaning of it in

over the years but the meaning of it in

over the years but the meaning of it in the basic direction is still exactly the

the basic direction is still exactly the

the basic direction is still exactly the same it’s like a submarine when the

same it’s like a submarine when the

same it’s like a submarine when the captain orders the submarine to go north

captain orders the submarine to go north

captain orders the submarine to go north the submarine doesn’t go in a straight

the submarine doesn’t go in a straight

the submarine doesn’t go in a straight line it kind of goes like this and

line it kind of goes like this and

line it kind of goes like this and you’re why is the same thing you need to

you’re why is the same thing you need to

you’re why is the same thing you need to know the direction it’s heading but it’s

know the direction it’s heading but it’s

know the direction it’s heading but it’s okay if it goes like this as you’re

okay if it goes like this as you’re

okay if it goes like this as you’re tweaking the words as long as you’re

tweaking the words as long as you’re

tweaking the words as long as you’re moving in the right direction