
so EEG has been around since the 1930s but the way in which we’ve collected
but the way in which we’ve collected
but the way in which we’ve collected those signals have been very much
those signals have been very much
those signals have been very much confined to a clinical context the
confined to a clinical context the
confined to a clinical context the benefit now is that you can collect this
benefit now is that you can collect this
benefit now is that you can collect this data in a highly contextualized manner
data in a highly contextualized manner
data in a highly contextualized manner this particular headset provides key
this particular headset provides key
this particular headset provides key coverage of key EEG sites around the
coverage of key EEG sites around the
coverage of key EEG sites around the cerebral cortex within a few minutes the
cerebral cortex within a few minutes the
cerebral cortex within a few minutes the signals will settle and you’re ready to
signals will settle and you’re ready to
signals will settle and you’re ready to collect EEG and so with this it gives
collect EEG and so with this it gives
collect EEG and so with this it gives you an insight into someone’s emotional
you an insight into someone’s emotional
you an insight into someone’s emotional state in real time she’s awesome
state in real time she’s awesome
state in real time she’s awesome so amazing you record the data and then
so amazing you record the data and then
so amazing you record the data and then once you complete your recording the
once you complete your recording the
once you complete your recording the rest of the data is sent to the cloud
rest of the data is sent to the cloud
rest of the data is sent to the cloud and then it generates the report to let
and then it generates the report to let
and then it generates the report to let you know you know how you how you
you know you know how you how you
you know you know how you how you performed essentially I had a relatively
performed essentially I had a relatively
performed essentially I had a relatively high degree of emotional arousal to that
high degree of emotional arousal to that
high degree of emotional arousal to that content because I am a woman trying to
content because I am a woman trying to
content because I am a woman trying to forge new frontiers and so that really
forge new frontiers and so that really
forge new frontiers and so that really resonated with me there was a really
resonated with me there was a really
resonated with me there was a really strong degree of emotional positivity
strong degree of emotional positivity
strong degree of emotional positivity towards that segment and also I was
towards that segment and also I was
towards that segment and also I was pretty engaged I had a high degree of
pretty engaged I had a high degree of
pretty engaged I had a high degree of attention and immersion and the idea
attention and immersion and the idea
attention and immersion and the idea with this is it’s not about a one-time
with this is it’s not about a one-time
with this is it’s not about a one-time score but it’s about getting a
score but it’s about getting a
score but it’s about getting a longitudinal sense of your activities
longitudinal sense of your activities
longitudinal sense of your activities what interests you how often are you
what interests you how often are you
what interests you how often are you engaged how engaged are you them four
engaged how engaged are you them four
engaged how engaged are you them four main areas that we’re starting to see
main areas that we’re starting to see
main areas that we’re starting to see the bulk of the activity is around human
the bulk of the activity is around human
the bulk of the activity is around human machine interaction ground learning
machine interaction ground learning
machine interaction ground learning understanding consumer behavior or
understanding consumer behavior or
understanding consumer behavior or market research and the fourth areas
market research and the fourth areas
market research and the fourth areas medical and research what’s great about
medical and research what’s great about
medical and research what’s great about having systems that are portable and
having systems that are portable and
having systems that are portable and relatively affordable is that people are
relatively affordable is that people are
relatively affordable is that people are starting to explore new ways of using
starting to explore new ways of using
starting to explore new ways of using EEG to capture information about the
EEG to capture information about the
EEG to capture information about the brains network connectivity across a
brains network connectivity across a
brains network connectivity across a broad range of real-life situations
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