Website Review – Sales training for small business owners

hi I’m Evan Carmichael welcome to the

hi I’m Evan Carmichael welcome to the edition of ask Evan today I’m going to

edition of ask Evan today I’m going to

edition of ask Evan today I’m going to be breaking down a website from one of

be breaking down a website from one of

be breaking down a website from one of our viewers his name is Alan and he’s

our viewers his name is Alan and he’s

our viewers his name is Alan and he’s putting together new sales training

putting together new sales training

putting together new sales training program for entrepreneurs how to improve

program for entrepreneurs how to improve

program for entrepreneurs how to improve their sales and has a survey that he

their sales and has a survey that he

their sales and has a survey that he wanted me to check out and give some

wanted me to check out and give some

wanted me to check out and give some advice on so let’s load up the survey

advice on so let’s load up the survey

advice on so let’s load up the survey and see what he has to say here so it’s

and see what he has to say here so it’s

and see what he has to say here so it’s the most advanced sales training for

the most advanced sales training for

the most advanced sales training for entrepreneurs and small business owners

entrepreneurs and small business owners

entrepreneurs and small business owners I’m putting together new sales training

I’m putting together new sales training

I’m putting together new sales training program for small business owners

program for small business owners

program for small business owners entrepreneurs how to effectively

entrepreneurs how to effectively

entrepreneurs how to effectively research sales goals to give you new

research sales goals to give you new

research sales goals to give you new ways of getting more clients unless I

ways of getting more clients unless I

ways of getting more clients unless I massage your poor develop trust

massage your poor develop trust

massage your poor develop trust discovers there’s buying strategies

discovers there’s buying strategies

discovers there’s buying strategies limit resistant for bright objective

limit resistant for bright objective

limit resistant for bright objective prospect so those where deals foster

prospect so those where deals foster

prospect so those where deals foster increased bottom line and so on the

increased bottom line and so on the

increased bottom line and so on the feedback being valuable and helped me

feedback being valuable and helped me

feedback being valuable and helped me decide how and when to deliver the sales

decide how and when to deliver the sales

decide how and when to deliver the sales training program thanks in advance for

training program thanks in advance for

training program thanks in advance for help okay and then questions so I don’t

help okay and then questions so I don’t

help okay and then questions so I don’t think a lot about referring to fill this

think a lot about referring to fill this

think a lot about referring to fill this survey yeah to be honest unless they

survey yeah to be honest unless they

survey yeah to be honest unless they know you what I would recommend doing

know you what I would recommend doing

know you what I would recommend doing here is you need a better hook the most

here is you need a better hook the most

here is you need a better hook the most advanced sales training for

advanced sales training for

advanced sales training for entrepreneurs of small business owners

entrepreneurs of small business owners

entrepreneurs of small business owners is an old k headline but it doesn’t

is an old k headline but it doesn’t

is an old k headline but it doesn’t really grab me I don’t know if

really grab me I don’t know if

really grab me I don’t know if entrepreneurs to Center need the most

entrepreneurs to Center need the most

entrepreneurs to Center need the most advanced I don’t that’s a really big

advanced I don’t that’s a really big

advanced I don’t that’s a really big pain point or not and entrepreneurs and

pain point or not and entrepreneurs and

pain point or not and entrepreneurs and small business owners is really the same

small business owners is really the same

small business owners is really the same thing so I pick one and reduce you know

thing so I pick one and reduce you know

thing so I pick one and reduce you know the amount of text that you have to read

the amount of text that you have to read

the amount of text that you have to read so you’re limiting non-essential words

so you’re limiting non-essential words

so you’re limiting non-essential words here and tap into their pain a little

here and tap into their pain a little

here and tap into their pain a little bit more like most entrepreneurs a lot

bit more like most entrepreneurs a lot

bit more like most entrepreneurs a lot of them I don’t know what what kind of

of them I don’t know what what kind of

of them I don’t know what what kind of you know content you’re gonna be

you know content you’re gonna be

you know content you’re gonna be covering here but you talk about sales a

covering here but you talk about sales a

covering here but you talk about sales a lot of people are afraid of rejection

lot of people are afraid of rejection

lot of people are afraid of rejection that’s one of the biggest things are

that’s one of the biggest things are

that’s one of the biggest things are afraid to pick up the phone afraid to

afraid to pick up the phone afraid to

afraid to pick up the phone afraid to talk to people afraid to settle at their

talk to people afraid to settle at their

talk to people afraid to settle at their comfort zone especially a lot of

comfort zone especially a lot of

comfort zone especially a lot of introverted entrepreneurs and if you

introverted entrepreneurs and if you

introverted entrepreneurs and if you could speak to their fear and their pain

could speak to their fear and their pain

could speak to their fear and their pain more and help them overcome that I think

more and help them overcome that I think

more and help them overcome that I think you have a much more valuable

you have a much more valuable

you have a much more valuable proposition here that people would be

proposition here that people would be

proposition here that people would be more willing to go through with you so

more willing to go through with you so

more willing to go through with you so you know getting more clients in less

you know getting more clients in less

you know getting more clients in less time

time

time is okay you know without your pouring

is okay you know without your pouring

is okay you know without your pouring trust from the first contact okay like

trust from the first contact okay like

trust from the first contact okay like are these the main pain points is not

are these the main pain points is not

are these the main pain points is not gonna make me jump out of my chair and

gonna make me jump out of my chair and

gonna make me jump out of my chair and want to sign up with you probably not so

want to sign up with you probably not so

want to sign up with you probably not so I’d improve the headline and I prove the

I’d improve the headline and I prove the

I’d improve the headline and I prove the content here to be a little bit more

content here to be a little bit more

content here to be a little bit more attention grabbing I’d also maybe have a

attention grabbing I’d also maybe have a

attention grabbing I’d also maybe have a little bit more about who you are and

little bit more about who you are and

little bit more about who you are and what you’re really good at um I know

what you’re really good at um I know

what you’re really good at um I know you’re active in our form so we’ve seen

you’re active in our form so we’ve seen

you’re active in our form so we’ve seen you there but if I’m just lying on this

you there but if I’m just lying on this

you there but if I’m just lying on this page or if you want people to fill it

page or if you want people to fill it

page or if you want people to fill it out they get an email or an email from a

out they get an email or an email from a

out they get an email or an email from a friend there’s no information on who you

friend there’s no information on who you

friend there’s no information on who you are there’s no picture there’s no

are there’s no picture there’s no

are there’s no picture there’s no testimonial so you want to establish

testimonial so you want to establish

testimonial so you want to establish some credibility here to you know make

some credibility here to you know make

some credibility here to you know make me think hey this guy really knows what

me think hey this guy really knows what

me think hey this guy really knows what he’s doing and it’s worth my time to

he’s doing and it’s worth my time to

he’s doing and it’s worth my time to learn a little bit more about what he’s

learn a little bit more about what he’s

learn a little bit more about what he’s all about so I definitely put a picture

all about so I definitely put a picture

all about so I definitely put a picture testimonials or video introduction

testimonials or video introduction

testimonials or video introduction something like that on top of improving

something like that on top of improving

something like that on top of improving the headline and the content here just

the headline and the content here just

the headline and the content here just to make it more of a hook finally I’d

to make it more of a hook finally I’d

to make it more of a hook finally I’d also put some kind of incentive why

also put some kind of incentive why

also put some kind of incentive why should people fill this out do they get

should people fill this out do they get

should people fill this out do they get some kind of bonus or download or they

some kind of bonus or download or they

some kind of bonus or download or they get you know some kind of free video

get you know some kind of free video

get you know some kind of free video training from you or you know some

training from you or you know some

training from you or you know some something else like what what’s the hook

something else like what what’s the hook

something else like what what’s the hook why should I fill this out again besides

why should I fill this out again besides

why should I fill this out again besides you know somebody knowing you why would

you know somebody knowing you why would

you know somebody knowing you why would they fill this out and if you want to be

they fill this out and if you want to be

they fill this out and if you want to be able to get some good data from this you

able to get some good data from this you

able to get some good data from this you want to be able to branch out beyond

want to be able to branch out beyond

want to be able to branch out beyond people who know you because they’re

people who know you because they’re

people who know you because they’re gonna be pretty friendly right they’re

gonna be pretty friendly right they’re

gonna be pretty friendly right they’re gonna say yeah this is definitely needed

gonna say yeah this is definitely needed

gonna say yeah this is definitely needed and here’s how much I would spend and

and here’s how much I would spend and

and here’s how much I would spend and probably be too optimistic where if

probably be too optimistic where if

probably be too optimistic where if you’re being able to reach out beyond to

you’re being able to reach out beyond to

you’re being able to reach out beyond to people who don’t know you then you might

people who don’t know you then you might

people who don’t know you then you might get a more honest feedback about the

get a more honest feedback about the

get a more honest feedback about the program that you’re offering

program that you’re offering

program that you’re offering so regardless of that let’s look at the

so regardless of that let’s look at the

so regardless of that let’s look at the question so if this is it of interest

question so if this is it of interest

question so if this is it of interest okay yes or no tell us some of our live

okay yes or no tell us some of our live

okay yes or no tell us some of our live location okay delivery schedule cost

location okay delivery schedule cost

location okay delivery schedule cost when should we hold the training what’s

when should we hold the training what’s

when should we hold the training what’s your number one challenge okay so these

your number one challenge okay so these

your number one challenge okay so these are some you know questions not too many

are some you know questions not too many

are some you know questions not too many you’re not collecting contact

you’re not collecting contact

you’re not collecting contact informations and so if somebody fills

informations and so if somebody fills

informations and so if somebody fills this out and says yeah I’m interested

this out and says yeah I’m interested

this out and says yeah I’m interested I’m in downtown Toronto or I wanted once

I’m in downtown Toronto or I wanted once

I’m in downtown Toronto or I wanted once a week and I’m willing to pay fifteen

a week and I’m willing to pay fifteen

a week and I’m willing to pay fifteen hundred bucks

hundred bucks

hundred bucks my biggest question burning right now is

my biggest question burning right now is

my biggest question burning right now is X Y Z you know who is this person who is

X Y Z you know who is this person who is

X Y Z you know who is this person who is a potential lead for you right you want

a potential lead for you right you want

a potential lead for you right you want to capture that so that you can quickly

to capture that so that you can quickly

to capture that so that you can quickly follow up with them and you know offer

follow up with them and you know offer

follow up with them and you know offer your one-on-one coaching or sign them up

your one-on-one coaching or sign them up

your one-on-one coaching or sign them up into some kind of one of your seminars

into some kind of one of your seminars

into some kind of one of your seminars of teleseminars as much as possible you

of teleseminars as much as possible you

of teleseminars as much as possible you want to create your lead generation

want to create your lead generation

want to create your lead generation system so people can can you know get in

system so people can can you know get in

system so people can can you know get in your funnel and you can follow up with

your funnel and you can follow up with

your funnel and you can follow up with them I think that would be definitely

them I think that would be definitely

them I think that would be definitely helpful for you so just a few ideas I’m

helpful for you so just a few ideas I’m

helpful for you so just a few ideas I’m assuming you just sent this to a few

assuming you just sent this to a few

assuming you just sent this to a few people that you know and are hoping to

people that you know and are hoping to

people that you know and are hoping to get some feedback but I think if you

get some feedback but I think if you

get some feedback but I think if you improve the headline improve the

improve the headline improve the

improve the headline improve the messaging put the picture in testimonial

messaging put the picture in testimonial

messaging put the picture in testimonial maybe even a video had some kind of

maybe even a video had some kind of

maybe even a video had some kind of bonus for people to get if they filled

bonus for people to get if they filled

bonus for people to get if they filled it out and also has some way to follow

it out and also has some way to follow

it out and also has some way to follow up with people then I think you get much

up with people then I think you get much

up with people then I think you get much more accurate results from a wider data

more accurate results from a wider data

more accurate results from a wider data set and hopefully give you better a

set and hopefully give you better a

set and hopefully give you better a better understanding of what people are

better understanding of what people are

better understanding of what people are interested in so that when you do launch

interested in so that when you do launch

interested in so that when you do launch your your sessions they’ll be awesome

your your sessions they’ll be awesome

your your sessions they’ll be awesome and filled up and you’ll be able to help

and filled up and you’ll be able to help

and filled up and you’ll be able to help a lot of entrepreneurs so hopefully that

a lot of entrepreneurs so hopefully that

a lot of entrepreneurs so hopefully that helps for those of you watching if you

helps for those of you watching if you

helps for those of you watching if you like the video please give it a thumbs

like the video please give it a thumbs

like the video please give it a thumbs up it always makes me want to do more of

up it always makes me want to do more of

up it always makes me want to do more of these for you and if you have a comment

these for you and if you have a comment

these for you and if you have a comment about this website or you have a

about this website or you have a

about this website or you have a question about your business I’d love to

question about your business I’d love to

question about your business I’d love to be able to try to answer for you if you

be able to try to answer for you if you

be able to try to answer for you if you want to leave it in the comment section

want to leave it in the comment section

want to leave it in the comment section below so thank you and we’ll see you on

below so thank you and we’ll see you on

below so thank you and we’ll see you on the next episode