I’m Evan Carmichael walk to the edition of ask Evan today i’m going to be
of ask Evan today i’m going to be
of ask Evan today i’m going to be reviewing a website for one of our
reviewing a website for one of our
reviewing a website for one of our readers kim stark so she’s a YouTube
readers kim stark so she’s a YouTube
readers kim stark so she’s a YouTube reader who wrote in saying great advice
reader who wrote in saying great advice
reader who wrote in saying great advice we’re video watch advise me with another
we’re video watch advise me with another
we’re video watch advise me with another tool I would love some feedback on my
tool I would love some feedback on my
tool I would love some feedback on my own site if you have a minute industrial
own site if you have a minute industrial
own site if you have a minute industrial at MnDOT CA so we’re going to go check
at MnDOT CA so we’re going to go check
at MnDOT CA so we’re going to go check out the site and hopefully give Kim a
out the site and hopefully give Kim a
out the site and hopefully give Kim a few ideas to help her make her website
few ideas to help her make her website
few ideas to help her make her website better so we’re going to go here load it
better so we’re going to go here load it
better so we’re going to go here load it up so this is the website and at first
up so this is the website and at first
up so this is the website and at first thought I’m thinking what you do and how
thought I’m thinking what you do and how
thought I’m thinking what you do and how can you help me so you notice a lot of
can you help me so you notice a lot of
can you help me so you notice a lot of website visitors were probably bounced
website visitors were probably bounced
website visitors were probably bounced if you look at your own analytics and
if you look at your own analytics and
if you look at your own analytics and this for everybody you’ll see that a lot
this for everybody you’ll see that a lot
this for everybody you’ll see that a lot of people won’t even last 10 seconds on
of people won’t even last 10 seconds on
of people won’t even last 10 seconds on your website they’ll bounce and go back
your website they’ll bounce and go back
your website they’ll bounce and go back and a lot of times it’s because they
and a lot of times it’s because they
and a lot of times it’s because they don’t understand what is it you do and
don’t understand what is it you do and
don’t understand what is it you do and they don’t see a clear value and how you
they don’t see a clear value and how you
they don’t see a clear value and how you can help them so I see here your name is
can help them so I see here your name is
can help them so I see here your name is industrial demand solutions support when
industrial demand solutions support when
industrial demand solutions support when and where you need it so this is ok but
and where you need it so this is ok but
and where you need it so this is ok but I’d like to know a little bit more about
I’d like to know a little bit more about
I’d like to know a little bit more about who you’re targeting to see if this is
who you’re targeting to see if this is
who you’re targeting to see if this is for me or not you talk a little bit more
for me or not you talk a little bit more
for me or not you talk a little bit more about it here in your first paragraph
about it here in your first paragraph
about it here in your first paragraph we’re here to support any business with
we’re here to support any business with
we’re here to support any business with their admin sales support marking some
their admin sales support marking some
their admin sales support marking some requirements when they need on their own
requirements when they need on their own
requirements when they need on their own site or on ours so if you’re looking at
site or on ours so if you’re looking at
site or on ours so if you’re looking at admin support for business I try to
admin support for business I try to
admin support for business I try to include that somewhere in here just so
include that somewhere in here just so
include that somewhere in here just so that if I’m a business owner and I come
that if I’m a business owner and I come
that if I’m a business owner and I come to this site I I can quickly understand
to this site I I can quickly understand
to this site I I can quickly understand that this is something that can
that this is something that can
that this is something that can potentially help me so just improve that
potentially help me so just improve that
potentially help me so just improve that a little bit I’d also probably look at
a little bit I’d also probably look at
a little bit I’d also probably look at doing redesign on the website and again
doing redesign on the website and again
doing redesign on the website and again it depends on what you do but if you’re
it depends on what you do but if you’re
it depends on what you do but if you’re here helping people as part of what you
here helping people as part of what you
here helping people as part of what you do with their website so you’re talking
do with their website so you’re talking
do with their website so you’re talking about here on their own site or on yours
about here on their own site or on yours
about here on their own site or on yours then i would i would probably invest a
then i would i would probably invest a
then i would i would probably invest a little bit of money into a slightly
little bit of money into a slightly
little bit of money into a slightly better website design here so a little
better website design here so a little
better website design here so a little more professional look just so that you
more professional look just so that you
more professional look just so that you can impress your clients who are coming
can impress your clients who are coming
can impress your clients who are coming to you and it shows that you’re more of
to you and it shows that you’re more of
to you and it shows that you’re more of an expert you don’t necessarily have to
an expert you don’t necessarily have to
an expert you don’t necessarily have to be an expert in website design but if
be an expert in website design but if
be an expert in website design but if you’re talking about
you’re talking about
you’re talking about helping people with their web sites even
helping people with their web sites even
helping people with their web sites even just updated and being on the admin’s
just updated and being on the admin’s
just updated and being on the admin’s side it helps to have a more
side it helps to have a more
side it helps to have a more professional look with the site you go
professional look with the site you go
professional look with the site you go to a place like 99 designs com and get a
to a place like 99 designs com and get a
to a place like 99 designs com and get a quick quote on improving your website
quick quote on improving your website
quick quote on improving your website and get a whole bunch of different
and get a whole bunch of different
and get a whole bunch of different designers coming in and giving you some
designers coming in and giving you some
designers coming in and giving you some options so it definitely check that out
options so it definitely check that out
options so it definitely check that out probably worth the investment I really
probably worth the investment I really
probably worth the investment I really like a picture here so it’s above the
like a picture here so it’s above the
like a picture here so it’s above the fold obviously great smile I look
fold obviously great smile I look
fold obviously great smile I look friendly easy to approach i would put
friendly easy to approach i would put
friendly easy to approach i would put your name i don’t see your name here
your name i don’t see your name here
your name i don’t see your name here with the picture i don’t see a place to
with the picture i don’t see a place to
with the picture i don’t see a place to learn about you a little bit more this
learn about you a little bit more this
learn about you a little bit more this would be great to have it as a video i
would be great to have it as a video i
would be great to have it as a video i don’t know how comfortable you are in
don’t know how comfortable you are in
don’t know how comfortable you are in front of the camera but the picture is
front of the camera but the picture is
front of the camera but the picture is great I want to learn a little bit more
great I want to learn a little bit more
great I want to learn a little bit more about you and say who this is because
about you and say who this is because
about you and say who this is because it’s not it’s not clear just from
it’s not it’s not clear just from
it’s not it’s not clear just from looking at the homepage here I’d also
looking at the homepage here I’d also
looking at the homepage here I’d also break up the text it’s a lot of text
break up the text it’s a lot of text
break up the text it’s a lot of text it’s great that you have it in
it’s great that you have it in
it’s great that you have it in paragraphs i guess but most people won’t
paragraphs i guess but most people won’t
paragraphs i guess but most people won’t read this so it’s you want to make it as
read this so it’s you want to make it as
read this so it’s you want to make it as easy as possible for people to interact
easy as possible for people to interact
easy as possible for people to interact with your website so i would start with
with your website so i would start with
with your website so i would start with having different bolded headers so a
having different bolded headers so a
having different bolded headers so a couple words breaking up the paragraphs
couple words breaking up the paragraphs
couple words breaking up the paragraphs a little bit more maybe some bullet
a little bit more maybe some bullet
a little bit more maybe some bullet bullet points on here as well to make it
bullet points on here as well to make it
bullet points on here as well to make it a little bit easier to read maybe a
a little bit easier to read maybe a
a little bit easier to read maybe a little bit more content even just so
little bit more content even just so
little bit more content even just so that you can rank in the search engines
that you can rank in the search engines
that you can rank in the search engines because this is not going to be enough
because this is not going to be enough
because this is not going to be enough content to get the page rank for any any
content to get the page rank for any any
content to get the page rank for any any key term so i put a little bit more and
key term so i put a little bit more and
key term so i put a little bit more and then scrolling down cole here we’re here
then scrolling down cole here we’re here
then scrolling down cole here we’re here to help the sprite bold the phone number
to help the sprite bold the phone number
to help the sprite bold the phone number clear call to action that’s awesome i
clear call to action that’s awesome i
clear call to action that’s awesome i would probably put this in your header
would probably put this in your header
would probably put this in your header too so put it up here somewhere phone
too so put it up here somewhere phone
too so put it up here somewhere phone number just that if somebody hits your
number just that if somebody hits your
number just that if somebody hits your page a lot of these guys may not be
page a lot of these guys may not be
page a lot of these guys may not be tech-savvy but they have a pain point
tech-savvy but they have a pain point
tech-savvy but they have a pain point with their company they need support
with their company they need support
with their company they need support they may just see your name see your
they may just see your name see your
they may just see your name see your great tagline that we’re going to modify
great tagline that we’re going to modify
great tagline that we’re going to modify to your phone number just give you a
to your phone number just give you a
to your phone number just give you a call without even reading the rest of it
call without even reading the rest of it
call without even reading the rest of it so you want to make the phone number
so you want to make the phone number
so you want to make the phone number super easy for people you able to reach
super easy for people you able to reach
super easy for people you able to reach out to you even the email you could put
out to you even the email you could put
out to you even the email you could put up in here somewhere so it’s easy for
up in here somewhere so it’s easy for
up in here somewhere so it’s easy for people to find
people to find
people to find let’s learn a little bit more so we’ll
let’s learn a little bit more so we’ll
let’s learn a little bit more so we’ll click through let’s click on the about
click through let’s click on the about
click through let’s click on the about so the about us customer service and
so the about us customer service and
so the about us customer service and type you work ethic this is great you
type you work ethic this is great you
type you work ethic this is great you don’t take vacation sick days this is
don’t take vacation sick days this is
don’t take vacation sick days this is great to a lot of good points in here
great to a lot of good points in here
great to a lot of good points in here just show me some of the benefits of
just show me some of the benefits of
just show me some of the benefits of using it this is great we free of your
using it this is great we free of your
using it this is great we free of your time so you can get back to doing what
time so you can get back to doing what
time so you can get back to doing what you do best run your business I pipe
you do best run your business I pipe
you do best run your business I pipe with that on bold want to know more
with that on bold want to know more
with that on bold want to know more check us out of facebook linkedin and
check us out of facebook linkedin and
check us out of facebook linkedin and twitter uh i would probably want to keep
twitter uh i would probably want to keep
twitter uh i would probably want to keep people on the site here i don’t i’m not
people on the site here i don’t i’m not
people on the site here i don’t i’m not sure i’d want people to to go away to
sure i’d want people to to go away to
sure i’d want people to to go away to facebook linkedin and twitter to learn
facebook linkedin and twitter to learn
facebook linkedin and twitter to learn more i I’d want people to call call or
more i I’d want people to call call or
more i I’d want people to call call or email or maybe you have some kind of
email or maybe you have some kind of
email or maybe you have some kind of download that has a you know some case
download that has a you know some case
download that has a you know some case studies that you’ve done I wouldn’t want
studies that you’ve done I wouldn’t want
studies that you’ve done I wouldn’t want people leaving the site here as I call
people leaving the site here as I call
people leaving the site here as I call to action if I’ve if I’ve gone to your
to action if I’ve if I’ve gone to your
to action if I’ve if I’ve gone to your home page and I was interested enough to
home page and I was interested enough to
home page and I was interested enough to click on the about page and want to
click on the about page and want to
click on the about page and want to learn more about you I I would want to
learn more about you I I would want to
learn more about you I I would want to try to loop those guys in and get them
try to loop those guys in and get them
try to loop those guys in and get them to reach out to you it’s great you have
to reach out to you it’s great you have
to reach out to you it’s great you have the phone number here and they still
the phone number here and they still
the phone number here and they still might do it but I put that here you know
might do it but I put that here you know
might do it but I put that here you know you could still have the links to your
you could still have the links to your
you could still have the links to your social media but I wouldn’t put that as
social media but I wouldn’t put that as
social media but I wouldn’t put that as your main call to action is if people
your main call to action is if people
your main call to action is if people want to learn more about it ducting the
want to learn more about it ducting the
want to learn more about it ducting the phone number or the email next time if I
phone number or the email next time if I
phone number or the email next time if I look at is you have any testimonials or
look at is you have any testimonials or
look at is you have any testimonials or do you have any case studies and I see
do you have any case studies and I see
do you have any case studies and I see there’s a link here testimonials I
there’s a link here testimonials I
there’s a link here testimonials I didn’t see anything on the homepage so
didn’t see anything on the homepage so
didn’t see anything on the homepage so this is great that you have all these
this is great that you have all these
this is great that you have all these testimonials of people saying how you’ve
testimonials of people saying how you’ve
testimonials of people saying how you’ve helped them I would definitely put one
helped them I would definitely put one
helped them I would definitely put one or two of them on your homepage I maybe
or two of them on your homepage I maybe
or two of them on your homepage I maybe not this whole thing is again this is
not this whole thing is again this is
not this whole thing is again this is hard to read but I would put it on your
hard to read but I would put it on your
hard to read but I would put it on your homepage so quickly people can see that
homepage so quickly people can see that
homepage so quickly people can see that you know you’re not just some startup
you know you’re not just some startup
you know you’re not just some startup admin person because that’s the
admin person because that’s the
admin person because that’s the challenge is you’re going up against a
challenge is you’re going up against a
challenge is you’re going up against a lot of competition who probably don’t
lot of competition who probably don’t
lot of competition who probably don’t have as much experience and don’t have
have as much experience and don’t have
have as much experience and don’t have the same dedication to customer service
the same dedication to customer service
the same dedication to customer service and quality like you do so how do you
and quality like you do so how do you
and quality like you do so how do you stand out from everybody else and having
stand out from everybody else and having
stand out from everybody else and having social proof and testimonials is a great
social proof and testimonials is a great
social proof and testimonials is a great way to do it so pull whatever you know
way to do it so pull whatever you know
way to do it so pull whatever you know one or two you like the best and maybe
one or two you like the best and maybe
one or two you like the best and maybe not the whole thing with one key
not the whole thing with one key
not the whole thing with one key sentence and put that
sentence and put that
sentence and put that the homepage on this page I’d also try
the homepage on this page I’d also try
the homepage on this page I’d also try to look at how can you maybe bold or
to look at how can you maybe bold or
to look at how can you maybe bold or italic some of the the key points in
italic some of the the key points in
italic some of the the key points in here because this it’s a lot to read I
here because this it’s a lot to read I
here because this it’s a lot to read I highlight a few key words like her
highlight a few key words like her
highlight a few key words like her attention to detail work I think
attention to detail work I think
attention to detail work I think whatever it is you feel is you really
whatever it is you feel is you really
whatever it is you feel is you really helps you stand out the best point in
helps you stand out the best point in
helps you stand out the best point in every paragraph bold and italics it so
every paragraph bold and italics it so
every paragraph bold and italics it so it can somebody scanning this page and
it can somebody scanning this page and
it can somebody scanning this page and quickly read through it and it also try
quickly read through it and it also try
quickly read through it and it also try to put pictures of people so you’re I
to put pictures of people so you’re I
to put pictures of people so you’re I mean obviously you’ve gotten their
mean obviously you’ve gotten their
mean obviously you’ve gotten their permission you have their name you have
permission you have their name you have
permission you have their name you have their company it’s easier to find out
their company it’s easier to find out
their company it’s easier to find out about these people I’ll just do a quick
about these people I’ll just do a quick
about these people I’ll just do a quick search on their website or LinkedIn or
search on their website or LinkedIn or
search on their website or LinkedIn or Google and if they have a picture put it
Google and if they have a picture put it
Google and if they have a picture put it up with with the testimonials as well it
up with with the testimonials as well it
up with with the testimonials as well it makes it friendly makes it more human
makes it friendly makes it more human
makes it friendly makes it more human people spend a little bit longer on the
people spend a little bit longer on the
people spend a little bit longer on the site looking at it so let’s take one
site looking at it so let’s take one
site looking at it so let’s take one let’s take let’s take Linda sick Linda
let’s take let’s take Linda sick Linda
let’s take let’s take Linda sick Linda open up a new tab here we’ll take Linda
open up a new tab here we’ll take Linda
open up a new tab here we’ll take Linda from clutter be gone we’ll do a quick
from clutter be gone we’ll do a quick
from clutter be gone we’ll do a quick google search and see what comes up so
google search and see what comes up so
google search and see what comes up so this looks like it’s her there’s Linda
this looks like it’s her there’s Linda
this looks like it’s her there’s Linda and this is great you know she’s got her
and this is great you know she’s got her
and this is great you know she’s got her own site she’s got a nice friendly
own site she’s got a nice friendly
own site she’s got a nice friendly picture of her smiling right there in
picture of her smiling right there in
picture of her smiling right there in the home page so i take that maybe
the home page so i take that maybe
the home page so i take that maybe shrink it down a little bit and put it
shrink it down a little bit and put it
shrink it down a little bit and put it right next to this so it helps make this
right next to this so it helps make this
right next to this so it helps make this testament or stand out potentially even
testament or stand out potentially even
testament or stand out potentially even linked to her site if you like if you’re
linked to her site if you like if you’re
linked to her site if you like if you’re trying to get more these kinds of
trying to get more these kinds of
trying to get more these kinds of testimonials and customers from these
testimonials and customers from these
testimonials and customers from these types of organizations then it’s great
types of organizations then it’s great
types of organizations then it’s great to be able to quickly see their website
to be able to quickly see their website
to be able to quickly see their website and especially if you’ve had some kind
and especially if you’ve had some kind
and especially if you’ve had some kind of impact like this is a this is a nice
of impact like this is a this is a nice
of impact like this is a this is a nice layout on their website so are you
layout on their website so are you
layout on their website so are you involved in updating this website at all
involved in updating this website at all
involved in updating this website at all you know those types of things would be
you know those types of things would be
you know those types of things would be great to show the testimonials are
great to show the testimonials are
great to show the testimonials are awesome I probably also include some
awesome I probably also include some
awesome I probably also include some case studies so let’s see you have
case studies so let’s see you have
case studies so let’s see you have something here on services which is
something here on services which is
something here on services which is great I would try to put something here
great I would try to put something here
great I would try to put something here on some examples of how you’ve helped so
on some examples of how you’ve helped so
on some examples of how you’ve helped so it’s awesome to have this what have you
it’s awesome to have this what have you
it’s awesome to have this what have you done let’s look at trade show so before
done let’s look at trade show so before
done let’s look at trade show so before during and after if that’s something
during and after if that’s something
during and after if that’s something you’re really trying to market maybe
you’re really trying to market maybe
you’re really trying to market maybe show a link to an example with a
show a link to an example with a
show a link to an example with a customer you’ve worked with hopefully
customer you’ve worked with hopefully
customer you’ve worked with hopefully you can put their name but even if you
you can put their name but even if you
you can put their name but even if you can’t just put
can’t just put
can’t just put to some information about them and what
to some information about them and what
to some information about them and what you’ve done what the problem was how you
you’ve done what the problem was how you
you’ve done what the problem was how you came in and help any kind of results
came in and help any kind of results
came in and help any kind of results that have come from that so that if I’m
that have come from that so that if I’m
that have come from that so that if I’m interested in having you come in and
interested in having you come in and
interested in having you come in and help me with my trade shows now you’re
help me with my trade shows now you’re
help me with my trade shows now you’re standing up for everybody else right
standing up for everybody else right
standing up for everybody else right because all the admitted having some
because all the admitted having some
because all the admitted having some specific examples and showing a little
specific examples and showing a little
specific examples and showing a little bit of the ROI as much as possible will
bit of the ROI as much as possible will
bit of the ROI as much as possible will help make you stand out from everybody
help make you stand out from everybody
help make you stand out from everybody else and hopefully make people want to
else and hopefully make people want to
else and hopefully make people want to give you a call so those are my quick
give you a call so those are my quick
give you a call so those are my quick early thoughts I think it’s a great
early thoughts I think it’s a great
early thoughts I think it’s a great service definitely needed just a few
service definitely needed just a few
service definitely needed just a few ideas to help you maybe stand up from
ideas to help you maybe stand up from
ideas to help you maybe stand up from everybody else who’s offering the same
everybody else who’s offering the same
everybody else who’s offering the same types of services so for everybody
types of services so for everybody
types of services so for everybody watching if you liked the video please
watching if you liked the video please
watching if you liked the video please give it a thumbs up below it makes you
give it a thumbs up below it makes you
give it a thumbs up below it makes you want to do more of these for you and I’d
want to do more of these for you and I’d
want to do more of these for you and I’d love to hear what you have to think
love to hear what you have to think
love to hear what you have to think about this website or if you have a
about this website or if you have a
about this website or if you have a question for your own business do if you
question for your own business do if you
question for your own business do if you leave in the comments section below I
leave in the comments section below I
leave in the comments section below I always read those it always makes my day
always read those it always makes my day
always read those it always makes my day when when a new comment comes in so
when when a new comment comes in so
when when a new comment comes in so thank you and we’ll see you on the next
thank you and we’ll see you on the next
thank you and we’ll see you on the next episode
”
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