hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer questions
episode I’m going to answer questions
episode I’m going to answer questions from one of my foreign readers swan 55
from one of my foreign readers swan 55
from one of my foreign readers swan 55 who was asking about Twitter and how to
who was asking about Twitter and how to
who was asking about Twitter and how to use it to market your business in your
use it to market your business in your
use it to market your business in your products so a quick story about me on
products so a quick story about me on
products so a quick story about me on Twitter when I first saw the service I
Twitter when I first saw the service I
Twitter when I first saw the service I thought it was pointless and I wouldn’t
thought it was pointless and I wouldn’t
thought it was pointless and I wouldn’t use it I saw you know people talking
use it I saw you know people talking
use it I saw you know people talking about their cats and where they’re
about their cats and where they’re
about their cats and where they’re getting lunch and I didn’t really care
getting lunch and I didn’t really care
getting lunch and I didn’t really care about that but then I did a quick search
about that but then I did a quick search
about that but then I did a quick search for my name and found the people we’re
for my name and found the people we’re
for my name and found the people we’re talking about me on Twitter and they
talking about me on Twitter and they
talking about me on Twitter and they were sharing content for my articles and
were sharing content for my articles and
were sharing content for my articles and talking about what I was up to on
talking about what I was up to on
talking about what I was up to on Twitter and I wasn’t part of the
Twitter and I wasn’t part of the
Twitter and I wasn’t part of the conversation so that’s what got me to
conversation so that’s what got me to
conversation so that’s what got me to join and at first I was just listening
join and at first I was just listening
join and at first I was just listening to see what people were saying and
to see what people were saying and
to see what people were saying and recognizing champions and thinking
recognizing champions and thinking
recognizing champions and thinking people and then I started to get more
people and then I started to get more
people and then I started to get more involved instead of posting and started
involved instead of posting and started
involved instead of posting and started to becoming an expert in thought leader
to becoming an expert in thought leader
to becoming an expert in thought leader and I found a lot of value from using
and I found a lot of value from using
and I found a lot of value from using Twitter for my business so I’m going to
Twitter for my business so I’m going to
Twitter for my business so I’m going to share with you five ways that you can
share with you five ways that you can
share with you five ways that you can use Twitter to market your products and
use Twitter to market your products and
use Twitter to market your products and hopefully can use some of them to two
hopefully can use some of them to two
hopefully can use some of them to two great business so the first one is you
great business so the first one is you
great business so the first one is you use twitter to sell and i haven’t had
use twitter to sell and i haven’t had
use twitter to sell and i haven’t had experience really with this and i don’t
experience really with this and i don’t
experience really with this and i don’t really believe in using this method but
really believe in using this method but
really believe in using this method but i wanted to put it up there because
i wanted to put it up there because
i wanted to put it up there because that’s what most people think at the
that’s what most people think at the
that’s what most people think at the start and this method is basically
start and this method is basically
start and this method is basically you’re you’re pushing links out and
you’re you’re pushing links out and
you’re you’re pushing links out and you’re just promoting your product out
you’re just promoting your product out
you’re just promoting your product out there you know however many times a day
there you know however many times a day
there you know however many times a day you want to you want to put out there
you want to you want to put out there
you want to you want to put out there sometimes of doing hundreds of posts
sometimes of doing hundreds of posts
sometimes of doing hundreds of posts every day with affiliate links or links
every day with affiliate links or links
every day with affiliate links or links to your own products and you know you’re
to your own products and you know you’re
to your own products and you know you’re hoping somebody’s doing a search and
hoping somebody’s doing a search and
hoping somebody’s doing a search and you’re coming up right away because you
you’re coming up right away because you
you’re coming up right away because you posted it so recently and they go on the
posted it so recently and they go on the
posted it so recently and they go on the land on your page and sign of your
land on your page and sign of your
land on your page and sign of your newsletter or your buy your product I
newsletter or your buy your product I
newsletter or your buy your product I don’t have a lot of experience with that
don’t have a lot of experience with that
don’t have a lot of experience with that I don’t know how much it works I know
I don’t know how much it works I know
I don’t know how much it works I know when I see those I never click on the
when I see those I never click on the
when I see those I never click on the links and I don’t go and buy those
links and I don’t go and buy those
links and I don’t go and buy those products but if people are doing it
products but if people are doing it
products but if people are doing it there’s got to be some money some money
there’s got to be some money some money
there’s got to be some money some money in it so that’s something you can
in it so that’s something you can
in it so that’s something you can explore but I don’t recommend it I
explore but I don’t recommend it I
explore but I don’t recommend it I prefer using as Twitter as a way to
prefer using as Twitter as a way to
prefer using as Twitter as a way to build relationships people and from
build relationships people and from
build relationships people and from there you can generate some business so
there you can generate some business so
there you can generate some business so the next one is become an expert
the next one is become an expert
the next one is become an expert and here what you’re doing is you’re
and here what you’re doing is you’re
and here what you’re doing is you’re trying to establish yourself as a
trying to establish yourself as a
trying to establish yourself as a thought leader for whatever industry
thought leader for whatever industry
thought leader for whatever industry you’re in so for me I talk about
you’re in so for me I talk about
you’re in so for me I talk about entrepreneurship and I’m seen as an
entrepreneurship and I’m seen as an
entrepreneurship and I’m seen as an expert in entrepreneurship and people
expert in entrepreneurship and people
expert in entrepreneurship and people follow me on Twitter to hear what I have
follow me on Twitter to hear what I have
follow me on Twitter to hear what I have to say about entrepreneurship and
to say about entrepreneurship and
to say about entrepreneurship and articles i’m reading and famous quotes
articles i’m reading and famous quotes
articles i’m reading and famous quotes that inspire me and new content we’re
that inspire me and new content we’re
that inspire me and new content we’re coming up with and that’s a reason to
coming up with and that’s a reason to
coming up with and that’s a reason to follow me on twitter and then from there
follow me on twitter and then from there
follow me on twitter and then from there people want to do business with me
people want to do business with me
people want to do business with me because people want to do business with
because people want to do business with
because people want to do business with the leaders in the experts in the
the leaders in the experts in the
the leaders in the experts in the industry so you can use twitter to
industry so you can use twitter to
industry so you can use twitter to establish yourself as an expert in
establish yourself as an expert in
establish yourself as an expert in whatever industry you’re in so you
whatever industry you’re in so you
whatever industry you’re in so you didn’t mention what you were selling
didn’t mention what you were selling
didn’t mention what you were selling their what products you were trying to
their what products you were trying to
their what products you were trying to market but whatever it is I tried to set
market but whatever it is I tried to set
market but whatever it is I tried to set up a schedule of tweets to go out to
up a schedule of tweets to go out to
up a schedule of tweets to go out to showcase how you’re the most
showcase how you’re the most
showcase how you’re the most knowledgeable person in the world about
knowledgeable person in the world about
knowledgeable person in the world about whatever product it is that you’re
whatever product it is that you’re
whatever product it is that you’re selling and how useful it can be for
selling and how useful it can be for
selling and how useful it can be for people and then from there people become
people and then from there people become
people and then from there people become interested they look at your profile
interested they look at your profile
interested they look at your profile they look at your website and they want
they look at your website and they want
they look at your website and they want to come up and buy your products or
to come up and buy your products or
to come up and buy your products or services so it’s a little bit of a
services so it’s a little bit of a
services so it’s a little bit of a longer strategy to establish out
longer strategy to establish out
longer strategy to establish out expertise but you’re attracting higher
expertise but you’re attracting higher
expertise but you’re attracting higher quality clients who will likely buy more
quality clients who will likely buy more
quality clients who will likely buy more from you stay longer firmer friends get
from you stay longer firmer friends get
from you stay longer firmer friends get tuned to the media on and on and on and
tuned to the media on and on and on and
tuned to the media on and on and on and on so definitely worth it in my opinion
on so definitely worth it in my opinion
on so definitely worth it in my opinion the third way you can use it is the
the third way you can use it is the
the third way you can use it is the prospect and what you’re doing here is
prospect and what you’re doing here is
prospect and what you’re doing here is you basically look for keywords that
you basically look for keywords that
you basically look for keywords that people are typing in who are potential
people are typing in who are potential
people are typing in who are potential customers for you and you can do it by
customers for you and you can do it by
customers for you and you can do it by location as well so if you have a
location as well so if you have a
location as well so if you have a physical location you can geosearch so
physical location you can geosearch so
physical location you can geosearch so you can say within you know 20
you can say within you know 20
you can say within you know 20 kilometers or 20 miles of whatever
kilometers or 20 miles of whatever
kilometers or 20 miles of whatever location or just in whatever city or
location or just in whatever city or
location or just in whatever city or whatever country and you’re looking for
whatever country and you’re looking for
whatever country and you’re looking for people who are tweeting about certain
people who are tweeting about certain
people who are tweeting about certain keywords and then you can respond to
keywords and then you can respond to
keywords and then you can respond to them so an example if you had a coffee
them so an example if you had a coffee
them so an example if you had a coffee shop you could you know search for the
shop you could you know search for the
shop you could you know search for the word coffee and see what people are
word coffee and see what people are
word coffee and see what people are tweeting and if somebody is you know
tweeting and if somebody is you know
tweeting and if somebody is you know within 10 miles or 10 kilometers of your
within 10 miles or 10 kilometers of your
within 10 miles or 10 kilometers of your location and they’re saying I really
location and they’re saying I really
location and they’re saying I really need a coffee then it’s an opportunity
need a coffee then it’s an opportunity
need a coffee then it’s an opportunity for you to connect with them and
for you to connect with them and
for you to connect with them and introduce yourself and so start building
introduce yourself and so start building
introduce yourself and so start building relationship with them for a while I was
relationship with them for a while I was
relationship with them for a while I was even tracking the keywords entrepreneur
even tracking the keywords entrepreneur
even tracking the keywords entrepreneur and help or business and help and people
and help or business and help and people
and help or business and help and people were asking questions online on Twitter
were asking questions online on Twitter
were asking questions online on Twitter and I would just start responding to
and I would just start responding to
and I would just start responding to people and start building relationships
people and start building relationships
people and start building relationships with people
with people
with people there was necessarily business model
there was necessarily business model
there was necessarily business model it’s just something that I impassioned
it’s just something that I impassioned
it’s just something that I impassioned about and really enjoy doing and I now
about and really enjoy doing and I now
about and really enjoy doing and I now haven’t done it because I get so many
haven’t done it because I get so many
haven’t done it because I get so many questions coming at me that making these
questions coming at me that making these
questions coming at me that making these videos takes up a lot of time and I
videos takes up a lot of time and I
videos takes up a lot of time and I don’t really have the time to do that
don’t really have the time to do that
don’t really have the time to do that anymore but it was a great way to start
anymore but it was a great way to start
anymore but it was a great way to start making some important connections at the
making some important connections at the
making some important connections at the beginning and if I had something to sell
beginning and if I had something to sell
beginning and if I had something to sell on my site if I answered their question
on my site if I answered their question
on my site if I answered their question really helped them out they’re going to
really helped them out they’re going to
really helped them out they’re going to go to my Twitter bio look at my link and
go to my Twitter bio look at my link and
go to my Twitter bio look at my link and click on my website and if I had a
click on my website and if I had a
click on my website and if I had a product some of them would buy it so
product some of them would buy it so
product some of them would buy it so it’s a great way to start introducing
it’s a great way to start introducing
it’s a great way to start introducing yourself to people who are potential
yourself to people who are potential
yourself to people who are potential customers for you number four is connect
customers for you number four is connect
customers for you number four is connect and what you can do here is you try to
and what you can do here is you try to
and what you can do here is you try to introduce yourself to people who could
introduce yourself to people who could
introduce yourself to people who could have a meaningful impact on your
have a meaningful impact on your
have a meaningful impact on your business so connectors media potential
business so connectors media potential
business so connectors media potential partners influencers people who could
partners influencers people who could
partners influencers people who could refer business to you or say good things
refer business to you or say good things
refer business to you or say good things about you that would lead to business
about you that would lead to business
about you that would lead to business coming into your company and you can use
coming into your company and you can use
coming into your company and you can use twitter is a great way to be able to
twitter is a great way to be able to
twitter is a great way to be able to connect with them so you can introduce
connect with them so you can introduce
connect with them so you can introduce yourself to them you can tweet out some
yourself to them you can tweet out some
yourself to them you can tweet out some of the messages that they’re writing you
of the messages that they’re writing you
of the messages that they’re writing you can comment on some of their tweets so
can comment on some of their tweets so
can comment on some of their tweets so basically if people are doing on an
basically if people are doing on an
basically if people are doing on an ongoing basis and I notice it online to
ongoing basis and I notice it online to
ongoing basis and I notice it online to people who often respond to my tweets
people who often respond to my tweets
people who often respond to my tweets are retweeting what I’m writing I
are retweeting what I’m writing I
are retweeting what I’m writing I noticed some and if it happens enough
noticed some and if it happens enough
noticed some and if it happens enough then i’ll usually click on their site
then i’ll usually click on their site
then i’ll usually click on their site and i’ve become curious and what they’re
and i’ve become curious and what they’re
and i’ve become curious and what they’re doing so if you do it enough times if
doing so if you do it enough times if
doing so if you do it enough times if you’ve kind of identified the people who
you’ve kind of identified the people who
you’ve kind of identified the people who you want to go after and introduce
you want to go after and introduce
you want to go after and introduce yourself to that could be a great way to
yourself to that could be a great way to
yourself to that could be a great way to get on their radar screen and prompt
get on their radar screen and prompt
get on their radar screen and prompt some kind of dialogue and introduction
some kind of dialogue and introduction
some kind of dialogue and introduction to be able to then hopefully do some
to be able to then hopefully do some
to be able to then hopefully do some business together longer term i also use
business together longer term i also use
business together longer term i also use twitter when I’m first connecting with
twitter when I’m first connecting with
twitter when I’m first connecting with people who are meeting locally so if
people who are meeting locally so if
people who are meeting locally so if somebody is in Toronto and I’ve
somebody is in Toronto and I’ve
somebody is in Toronto and I’ve scheduled a meeting with them I’ll
scheduled a meeting with them I’ll
scheduled a meeting with them I’ll quickly see if they have a Twitter
quickly see if they have a Twitter
quickly see if they have a Twitter account or not to then be able to
account or not to then be able to
account or not to then be able to connect with them and learn a little bit
connect with them and learn a little bit
connect with them and learn a little bit about them before I end up going and
about them before I end up going and
about them before I end up going and meeting with them so quick example is
meeting with them so quick example is
meeting with them so quick example is meeting with a potential client downtown
meeting with a potential client downtown
meeting with a potential client downtown here in Toronto and I researched the
here in Toronto and I researched the
here in Toronto and I researched the person’s Twitter account and found out
person’s Twitter account and found out
person’s Twitter account and found out that she really liked a certain bakery
that she really liked a certain bakery
that she really liked a certain bakery that was close to her office so I my way
that was close to her office so I my way
that was close to her office so I my way down I stopped off at the breaker II
down I stopped off at the breaker II
down I stopped off at the breaker II picked up some treats and brought them
picked up some treats and brought them
picked up some treats and brought them to the meeting and so it’s her favorite
to the meeting and so it’s her favorite
to the meeting and so it’s her favorite bakery you know
bakery you know
bakery you know lots of treats so the meeting started
lots of treats so the meeting started
lots of treats so the meeting started off on a great foot and went well from
off on a great foot and went well from
off on a great foot and went well from there on as well so it’s a great way to
there on as well so it’s a great way to
there on as well so it’s a great way to kind of learn a little bit about the
kind of learn a little bit about the
kind of learn a little bit about the people the research into them before you
people the research into them before you
people the research into them before you meet them and allows you to kind of gear
meet them and allows you to kind of gear
meet them and allows you to kind of gear your conversation towards things that
your conversation towards things that
your conversation towards things that maybe you have in common that you can
maybe you have in common that you can
maybe you have in common that you can kind of get in there faster and make
kind of get in there faster and make
kind of get in there faster and make that connection a little bit more easy
that connection a little bit more easy
that connection a little bit more easy so that’s number four and then the last
so that’s number four and then the last
so that’s number four and then the last one that I would use it to do is update
one that I would use it to do is update
one that I would use it to do is update your customers so here people will post
your customers so here people will post
your customers so here people will post news updates or different updates about
news updates or different updates about
news updates or different updates about what’s going on at the business and it’s
what’s going on at the business and it’s
what’s going on at the business and it’s a great way for customers to kind of
a great way for customers to kind of
a great way for customers to kind of keep track of what you’re up to what
keep track of what you’re up to what
keep track of what you’re up to what you’re doing now this only works if you
you’re doing now this only works if you
you’re doing now this only works if you have customers who actually care about
have customers who actually care about
have customers who actually care about your business right if you’re doing the
your business right if you’re doing the
your business right if you’re doing the first one and all you’re doing is
first one and all you’re doing is
first one and all you’re doing is selling you’re not gonna have people who
selling you’re not gonna have people who
selling you’re not gonna have people who are actually following you and care
are actually following you and care
are actually following you and care about your updates so you have to make
about your updates so you have to make
about your updates so you have to make sure that you have a loyal fan base and
sure that you have a loyal fan base and
sure that you have a loyal fan base and from there you can use the updates to
from there you can use the updates to
from there you can use the updates to kind of keep in touch with them one
kind of keep in touch with them one
kind of keep in touch with them one thing that will do with on the update
thing that will do with on the update
thing that will do with on the update side at least is we’ll post information
side at least is we’ll post information
side at least is we’ll post information about what’s going on in our website but
about what’s going on in our website but
about what’s going on in our website but then we’ll also try to follow some of
then we’ll also try to follow some of
then we’ll also try to follow some of our customers and look for ways to
our customers and look for ways to
our customers and look for ways to recognize them so what we try to do is
recognize them so what we try to do is
recognize them so what we try to do is send a brownie every week to somebody on
send a brownie every week to somebody on
send a brownie every week to somebody on our list and we look for ways on Twitter
our list and we look for ways on Twitter
our list and we look for ways on Twitter people to do that so an example one of
people to do that so an example one of
people to do that so an example one of our authors or customers was on Twitter
our authors or customers was on Twitter
our authors or customers was on Twitter and posted that she couldn’t go to work
and posted that she couldn’t go to work
and posted that she couldn’t go to work and she had to work from starbucks
and she had to work from starbucks
and she had to work from starbucks because the air conditioning on a very
because the air conditioning on a very
because the air conditioning on a very hot summer day was broken at her office
hot summer day was broken at her office
hot summer day was broken at her office she was working from starbucks so we saw
she was working from starbucks so we saw
she was working from starbucks so we saw that we you know responded by Twitter
that we you know responded by Twitter
that we you know responded by Twitter and then we sent her a brownie in the
and then we sent her a brownie in the
and then we sent her a brownie in the mail to say you know I hope the air
mail to say you know I hope the air
mail to say you know I hope the air conditioning gets fixed soon and here’s
conditioning gets fixed soon and here’s
conditioning gets fixed soon and here’s some sweet treats to keep it going while
some sweet treats to keep it going while
some sweet treats to keep it going while you’re working out of starbucks and she
you’re working out of starbucks and she
you’re working out of starbucks and she was really grateful and the fact that
was really grateful and the fact that
was really grateful and the fact that people were connecting on Twitter and
people were connecting on Twitter and
people were connecting on Twitter and that we saw that post and cared about
that we saw that post and cared about
that we saw that post and cared about her enough to respond that helps us
her enough to respond that helps us
her enough to respond that helps us stand out and it’s easier to win these
stand out and it’s easier to win these
stand out and it’s easier to win these customers over for life and doesn’t take
customers over for life and doesn’t take
customers over for life and doesn’t take a lot of work and it’s also fun to do so
a lot of work and it’s also fun to do so
a lot of work and it’s also fun to do so those are some of the ways that we’ve
those are some of the ways that we’ve
those are some of the ways that we’ve used it and hopefully through those
used it and hopefully through those
used it and hopefully through those stories is something you can do for your
stories is something you can do for your
stories is something you can do for your business as well if you guys liked the
business as well if you guys liked the
business as well if you guys liked the video I love to hear comments if you
video I love to hear comments if you
video I love to hear comments if you want to leave one under the video and
want to leave one under the video and
want to leave one under the video and always love seeing those thumbs ups if
always love seeing those thumbs ups if
always love seeing those thumbs ups if you can leave one under the video it
you can leave one under the video it
you can leave one under the video it helps me know that you guys like these
helps me know that you guys like these
helps me know that you guys like these and I’ll keep making more for you
and I’ll keep making more for you
and I’ll keep making more for you so thank you look forward to hearing
so thank you look forward to hearing
so thank you look forward to hearing from you and we’ll see you on the next
from you and we’ll see you on the next
from you and we’ll see you on the next episode
”
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