test test test so last week I finished my book super excited it’s off to the
my book super excited it’s off to the
my book super excited it’s off to the publisher historic moment for me filming
publisher historic moment for me filming
publisher historic moment for me filming it at the starbucks the very first
it at the starbucks the very first
it at the starbucks the very first starbucks and you know i was hoping to
starbucks and you know i was hoping to
starbucks and you know i was hoping to create something just as historic the
create something just as historic the
create something just as historic the very first artwork was created there the
very first artwork was created there the
very first artwork was created there the very first I haven’t kind like a book
very first I haven’t kind like a book
very first I haven’t kind like a book was film there so now I figure what I do
was film there so now I figure what I do
was film there so now I figure what I do this week and I were thinking back to a
this week and I were thinking back to a
this week and I were thinking back to a video that I watched from gene Simmons
video that I watched from gene Simmons
video that I watched from gene Simmons his top ten rules for success and in one
his top ten rules for success and in one
his top ten rules for success and in one of the clips he’s talking about Steven
of the clips he’s talking about Steven
of the clips he’s talking about Steven Spielberg and Steven Spielberg the most
Spielberg and Steven Spielberg the most
Spielberg and Steven Spielberg the most successful you know director of all time
successful you know director of all time
successful you know director of all time everything he touches it seems to turn
everything he touches it seems to turn
everything he touches it seems to turn the gold and it’s not by accident right
the gold and it’s not by accident right
the gold and it’s not by accident right he has a formula it doesn’t just
he has a formula it doesn’t just
he has a formula it doesn’t just accidentally turn out hit after hit
accidentally turn out hit after hit
accidentally turn out hit after hit after hit after hit and I’m wondering
after hit after hit and I’m wondering
after hit after hit and I’m wondering can I apply those lessons from Spielberg
can I apply those lessons from Spielberg
can I apply those lessons from Spielberg to my book to turn out my first hit and
to my book to turn out my first hit and
to my book to turn out my first hit and what he does has the sword gozes
what he does has the sword gozes
what he does has the sword gozes whenever he finishes a movie before he
whenever he finishes a movie before he
whenever he finishes a movie before he shows us the general public he does a
shows us the general public he does a
shows us the general public he does a screening he does a test with a test
screening he does a test with a test
screening he does a test with a test audience and he goes to some no-name
audience and he goes to some no-name
audience and he goes to some no-name town from small town and shows it to the
town from small town and shows it to the
town from small town and shows it to the people there and as gene Simmons says
people there and as gene Simmons says
people there and as gene Simmons says these people are in no position to judge
these people are in no position to judge
these people are in no position to judge him or give him feedback some of them
him or give him feedback some of them
him or give him feedback some of them may not be regular moviegoers and here
may not be regular moviegoers and here
may not be regular moviegoers and here you are giving feedback to Steven
you are giving feedback to Steven
you are giving feedback to Steven Spielberg the greatest director of all
Spielberg the greatest director of all
Spielberg the greatest director of all time and the reason why he does that is
time and the reason why he does that is
time and the reason why he does that is because he wants his films appeal to
because he wants his films appeal to
because he wants his films appeal to everybody not just appeal to a certain
everybody not just appeal to a certain
everybody not just appeal to a certain segment of the population but to
segment of the population but to
segment of the population but to everybody and so that’s what he does he
everybody and so that’s what he does he
everybody and so that’s what he does he goes and does a test market Cesar de
goes and does a test market Cesar de
goes and does a test market Cesar de action is and then makes any edits or
action is and then makes any edits or
action is and then makes any edits or cuts as needed based on how people react
cuts as needed based on how people react
cuts as needed based on how people react and so I’m at the situation now with my
and so I’m at the situation now with my
and so I’m at the situation now with my book where it’s too long it’s it’s a lot
book where it’s too long it’s it’s a lot
book where it’s too long it’s it’s a lot too long a lot of pages too long and I
too long a lot of pages too long and I
too long a lot of pages too long and I said it to my editor and she’s reviewing
said it to my editor and she’s reviewing
said it to my editor and she’s reviewing it she hasn’t given me feedback yet at
it she hasn’t given me feedback yet at
it she hasn’t given me feedback yet at the publishing house and I’m at the
the publishing house and I’m at the
the publishing house and I’m at the situation where it’s either broken down
situation where it’s either broken down
situation where it’s either broken down into multiple books or are sections are
into multiple books or are sections are
into multiple books or are sections are cut out and I use them as bonus chapters
cut out and I use them as bonus chapters
cut out and I use them as bonus chapters or other premium content or we’ll see
or other premium content or we’ll see
or other premium content or we’ll see we’ll see what I do with it but I don’t
we’ll see what I do with it but I don’t
we’ll see what I do with it but I don’t want just her to be editing it so the
want just her to be editing it so the
want just her to be editing it so the plan right now is instead of going to
plan right now is instead of going to
plan right now is instead of going to walk into whole foods to write I’m going
walk into whole foods to write I’m going
walk into whole foods to write I’m going to go
to go
to go and print off 20 to 25 copies of my
and print off 20 to 25 copies of my
and print off 20 to 25 copies of my original manuscript and share it with
original manuscript and share it with
original manuscript and share it with people in my circle and I’m going to get
people in my circle and I’m going to get
people in my circle and I’m going to get their feedback on it what I’m asking to
their feedback on it what I’m asking to
their feedback on it what I’m asking to do is basically spend 10 hours in the
do is basically spend 10 hours in the
do is basically spend 10 hours in the next two weeks reading it reviewing it
next two weeks reading it reviewing it
next two weeks reading it reviewing it giving feedback and I don’t care so much
giving feedback and I don’t care so much
giving feedback and I don’t care so much about what they think about the content
about what they think about the content
about what they think about the content in terms of writing style or anything
in terms of writing style or anything
in terms of writing style or anything like that because I’m comfortable with
like that because I’m comfortable with
like that because I’m comfortable with the riding sound comfortable with the
the riding sound comfortable with the
the riding sound comfortable with the content itself what I’m what I’m curious
content itself what I’m what I’m curious
content itself what I’m what I’m curious about is I’m going to give them printed
about is I’m going to give them printed
about is I’m going to give them printed physical copies and I want to see what
physical copies and I want to see what
physical copies and I want to see what they highlight I’m going to take the
they highlight I’m going to take the
they highlight I’m going to take the copies back I want to see what they
copies back I want to see what they
copies back I want to see what they highlight where they’ve written notes on
highlight where they’ve written notes on
highlight where they’ve written notes on the side where they feel like these
the side where they feel like these
the side where they feel like these pages are applicable to their lives and
pages are applicable to their lives and
pages are applicable to their lives and their business some of their
their business some of their
their business some of their entrepreneurs some of them are
entrepreneurs some of them are
entrepreneurs some of them are entrepreneurs and well why am i giving a
entrepreneurs and well why am i giving a
entrepreneurs and well why am i giving a book for entrepreneurs to bunch of none
book for entrepreneurs to bunch of none
book for entrepreneurs to bunch of none entrepreneurs because I think it can
entrepreneurs because I think it can
entrepreneurs because I think it can still apply I want to be able to reach a
still apply I want to be able to reach a
still apply I want to be able to reach a wide segment of the audience and I think
wide segment of the audience and I think
wide segment of the audience and I think everybody has that idea that they want
everybody has that idea that they want
everybody has that idea that they want to turn into a business right
to turn into a business right
to turn into a business right everybody’s I want to be entrepreneurs
everybody’s I want to be entrepreneurs
everybody’s I want to be entrepreneurs or not an entrepreneur already and so I
or not an entrepreneur already and so I
or not an entrepreneur already and so I think it’s actually super helpful at the
think it’s actually super helpful at the
think it’s actually super helpful at the start I was questioning whom they will
start I was questioning whom they will
start I was questioning whom they will only want to give it to entrepreneurs or
only want to give it to entrepreneurs or
only want to give it to entrepreneurs or not but I think it’s super helpful to
not but I think it’s super helpful to
not but I think it’s super helpful to give it to people who haven’t started a
give it to people who haven’t started a
give it to people who haven’t started a business yet and so the plan is give it
business yet and so the plan is give it
business yet and so the plan is give it to them see what they highlight see what
to them see what they highlight see what
to them see what they highlight see what they write in the comments just for
they write in the comments just for
they write in the comments just for themselves like not feedback for me just
themselves like not feedback for me just
themselves like not feedback for me just read it like it would be a book for you
read it like it would be a book for you
read it like it would be a book for you how you would mark it up just for
how you would mark it up just for
how you would mark it up just for yourself and then take all the
yourself and then take all the
yourself and then take all the manuscripts back and see which pages got
manuscripts back and see which pages got
manuscripts back and see which pages got the most highlights got the most
the most highlights got the most
the most highlights got the most comments most you know underlines and
comments most you know underlines and
comments most you know underlines and notes on the side and those are the
notes on the side and those are the
notes on the side and those are the pages I have to keep right those are the
pages I have to keep right those are the
pages I have to keep right those are the pages that are getting the most
pages that are getting the most
pages that are getting the most engagement and the ones that don’t get
engagement and the ones that don’t get
engagement and the ones that don’t get as much I can potentially pull those and
as much I can potentially pull those and
as much I can potentially pull those and turn into something else for the
turn into something else for the
turn into something else for the hardcore people and it also gives me
hardcore people and it also gives me
hardcore people and it also gives me leverage so if I’m you know fighting
leverage so if I’m you know fighting
leverage so if I’m you know fighting with my editor at the publishing house
with my editor at the publishing house
with my editor at the publishing house which has it started so hopefully I’ll
which has it started so hopefully I’ll
which has it started so hopefully I’ll be smooth process but just in case I do
be smooth process but just in case I do
be smooth process but just in case I do I’ve got this backup of all these people
I’ve got this backup of all these people
I’ve got this backup of all these people who reviewed it and say no this page
who reviewed it and say no this page
who reviewed it and say no this page needs to stay look at all the engage
needs to stay look at all the engage
needs to stay look at all the engage that we gone and look how much people
that we gone and look how much people
that we gone and look how much people love it we have to keep that page today
love it we have to keep that page today
love it we have to keep that page today my goal is a print off 20 to 25 versions
my goal is a print off 20 to 25 versions
my goal is a print off 20 to 25 versions of this manuscript my final book and
of this manuscript my final book and
of this manuscript my final book and then connect with people who I think
then connect with people who I think
then connect with people who I think would be good people to read it and
would be good people to read it and
would be good people to read it and deliver that to them this week I’m so
deliver that to them this week I’m so
deliver that to them this week I’m so excited I’m so excited to get this out
excited I’m so excited to get this out
excited I’m so excited to get this out to the world I can’t tell you guys it’s
to the world I can’t tell you guys it’s
to the world I can’t tell you guys it’s been a long process I mean really been
been a long process I mean really been
been a long process I mean really been join along with me throughout my journey
join along with me throughout my journey
join along with me throughout my journey but I’m so excited to get this out and
but I’m so excited to get this out and
but I’m so excited to get this out and hopefully in the coming weeks we’ll have
hopefully in the coming weeks we’ll have
hopefully in the coming weeks we’ll have updates for you
updates for you
updates for you on how everything’s going normally at
on how everything’s going normally at
on how everything’s going normally at this time I do Q&A I know there’s a
this time I do Q&A I know there’s a
this time I do Q&A I know there’s a couple questions that came in it is way
couple questions that came in it is way
couple questions that came in it is way too cold for me to pull out the the ipad
too cold for me to pull out the the ipad
too cold for me to pull out the the ipad air my phone here and look at questions
air my phone here and look at questions
air my phone here and look at questions for you so once i get indoors i will
for you so once i get indoors i will
for you so once i get indoors i will promise I’ll make some video responses
promise I’ll make some video responses
promise I’ll make some video responses for you guys so i’m over at alex’s place
for you guys so i’m over at alex’s place
for you guys so i’m over at alex’s place excited to release my book to the world
excited to release my book to the world
excited to release my book to the world and you may be some coffee i said no
and you may be some coffee i said no
and you may be some coffee i said no initially but then itself subjectively
initially but then itself subjectively
initially but then itself subjectively has irish cream happening here so it’s
has irish cream happening here so it’s
has irish cream happening here so it’s so good with Bailey’s man anyway no not
so good with Bailey’s man anyway no not
so good with Bailey’s man anyway no not having Bailey’s so i’m having a large
having Bailey’s so i’m having a large
having Bailey’s so i’m having a large cup of coffee there with two milks and
cup of coffee there with two milks and
cup of coffee there with two milks and one sugar I feel like more could go in
one sugar I feel like more could go in
one sugar I feel like more could go in the cup I feel like you kind of cheap
the cup I feel like you kind of cheap
the cup I feel like you kind of cheap enough in the coffee like look at all
enough in the coffee like look at all
enough in the coffee like look at all that space and take it to the rim oh you
that space and take it to the rim oh you
that space and take it to the rim oh you like Alex how its hospitality drop it
like Alex how its hospitality drop it
like Alex how its hospitality drop it off that’s how much you appreciate that
off that’s how much you appreciate that
off that’s how much you appreciate that coffee Evan that’s it that’s a
coffee Evan that’s it that’s a
coffee Evan that’s it that’s a compliment that’s a compliment right
compliment that’s a compliment right
compliment that’s a compliment right right to the tippy there you go look at
right to the tippy there you go look at
right to the tippy there you go look at that that’s what I’m talking about
that that’s what I’m talking about
that that’s what I’m talking about that’s an appreciation and alex is using
that’s an appreciation and alex is using
that’s an appreciation and alex is using the mug that i got in from seattle which
the mug that i got in from seattle which
the mug that i got in from seattle which is the very first from the very first
is the very first from the very first
is the very first from the very first starbucks ever created I know this much
starbucks ever created I know this much
starbucks ever created I know this much he insisted that i buy it for himself I
he insisted that i buy it for himself I
he insisted that i buy it for himself I was gonna buy anything for him to be
was gonna buy anything for him to be
was gonna buy anything for him to be honest but then you said that’s not I
honest but then you said that’s not I
honest but then you said that’s not I had together at least at least I notice
had together at least at least I notice
had together at least at least I notice appreciate it too now I feel good this
appreciate it too now I feel good this
appreciate it too now I feel good this is life of an entrepreneur okay is my
is life of an entrepreneur okay is my
is life of an entrepreneur okay is my own thank you for this walk ever I
own thank you for this walk ever I
own thank you for this walk ever I learned about the lumina characters
learned about the lumina characters
learned about the lumina characters after the publisher and I wanted to know
after the publisher and I wanted to know
after the publisher and I wanted to know if it helps you or not to use new words
if it helps you or not to use new words
if it helps you or not to use new words I mean how do you deal with it putting
I mean how do you deal with it putting
I mean how do you deal with it putting your ideas are using new concepts of
your ideas are using new concepts of
your ideas are using new concepts of words explaining idea completely I’m not
words explaining idea completely I’m not
words explaining idea completely I’m not totally understanding this question I
totally understanding this question I
totally understanding this question I feel like he suggested I use shorter
feel like he suggested I use shorter
feel like he suggested I use shorter words or new words instead of longer
words or new words instead of longer
words or new words instead of longer words anyway I mean I feel like I dress
words anyway I mean I feel like I dress
words anyway I mean I feel like I dress this at the at the opening of how I’m
this at the at the opening of how I’m
this at the at the opening of how I’m going to be cutting it down either one
going to be cutting it down either one
going to be cutting it down either one cut into multiple books or to cut out
cut into multiple books or to cut out
cut into multiple books or to cut out sections and that’s why I’m doing the
sections and that’s why I’m doing the
sections and that’s why I’m doing the feedback from the people to see you what
feedback from the people to see you what
feedback from the people to see you what do you really like and what they don’t
do you really like and what they don’t
do you really like and what they don’t like as much there might be fooled into
like as much there might be fooled into
like as much there might be fooled into something else mono purty hi everyone
something else mono purty hi everyone
something else mono purty hi everyone would be possibly get a signed copy of
would be possibly get a signed copy of
would be possibly get a signed copy of your book when I place my order and your
your book when I place my order and your
your book when I place my order and your agent or publisher arrange a system
agent or publisher arrange a system
agent or publisher arrange a system we’re buying everyone who pre-orders the
we’re buying everyone who pre-orders the
we’re buying everyone who pre-orders the book receives an autographed copy with a
book receives an autographed copy with a
book receives an autographed copy with a personal message I don’t know if this
personal message I don’t know if this
personal message I don’t know if this would be feasible but that would be
would be feasible but that would be
would be feasible but that would be worthwhile asking prior to your
worthwhile asking prior to your
worthwhile asking prior to your marketing call I have no idea if that’s
marketing call I have no idea if that’s
marketing call I have no idea if that’s possible how that works
possible how that works
possible how that works I’m totally open to it I do love
I’m totally open to it I do love
I’m totally open to it I do love personalizing things depends on how many
personalizing things depends on how many
personalizing things depends on how many you guys are pretty hard here in my next
you guys are pretty hard here in my next
you guys are pretty hard here in my next video might be just Evan signing books
video might be just Evan signing books
video might be just Evan signing books but thank you for the idea i’ll pass it
but thank you for the idea i’ll pass it
but thank you for the idea i’ll pass it on and i’ll see again i have no idea
on and i’ll see again i have no idea
on and i’ll see again i have no idea what that process looks like but as I
what that process looks like but as I
what that process looks like but as I learned more i’ll keep you guys posted
learned more i’ll keep you guys posted
learned more i’ll keep you guys posted the cookies room eager to read your book
the cookies room eager to read your book
the cookies room eager to read your book if you need help to share it translate
if you need help to share it translate
if you need help to share it translate it in French please let me know a funny
it in French please let me know a funny
it in French please let me know a funny French entrepreneur is following you and
French entrepreneur is following you and
French entrepreneur is following you and love what you do thank you for pushing
love what you do thank you for pushing
love what you do thank you for pushing us peace take in the cookies room you
us peace take in the cookies room you
us peace take in the cookies room you know another one of these questions I
know another one of these questions I
know another one of these questions I have no idea what’s going to happen in
have no idea what’s going to happen in
have no idea what’s going to happen in terms of the the marketing and the
terms of the the marketing and the
terms of the the marketing and the translation and when it will be
translation and when it will be
translation and when it will be multilingual when will hit different
multilingual when will hit different
multilingual when will hit different countries but I promise you just like
countries but I promise you just like
countries but I promise you just like the last question as I learned more i’ll
the last question as I learned more i’ll
the last question as I learned more i’ll keep you guys posted and the feedback is
keep you guys posted and the feedback is
keep you guys posted and the feedback is great because i can forward that on to
great because i can forward that on to
great because i can forward that on to my publisher and say hey these guys want
my publisher and say hey these guys want
my publisher and say hey these guys want it we got to give it to them let’s find
it we got to give it to them let’s find
it we got to give it to them let’s find a way to make it happen so a little bit
a way to make it happen so a little bit
a way to make it happen so a little bit of behind the scenes for you guys what
of behind the scenes for you guys what
of behind the scenes for you guys what I’ve been doing is ruin everything in
I’ve been doing is ruin everything in
I’ve been doing is ruin everything in Google Docs initially started in Word
Google Docs initially started in Word
Google Docs initially started in Word and then it was too hard to share with
and then it was too hard to share with
and then it was too hard to share with my team to review and look at so we
my team to review and look at so we
my team to review and look at so we moved to Google Docs and we did each
moved to Google Docs and we did each
moved to Google Docs and we did each chapter is its own doctor into Google
chapter is its own doctor into Google
chapter is its own doctor into Google Docs I was going to show you it I was
Docs I was going to show you it I was
Docs I was going to show you it I was going to show you the google doc but
going to show you the google doc but
going to show you the google doc but then realize that the title is there and
then realize that the title is there and
then realize that the title is there and there’s some information there that i’m
there’s some information there that i’m
there’s some information there that i’m not allowed to show you guys yet so what
not allowed to show you guys yet so what
not allowed to show you guys yet so what it’s coming it’s coming but in terms of
it’s coming it’s coming but in terms of
it’s coming it’s coming but in terms of picking the the people that are going to
picking the the people that are going to
picking the the people that are going to review have review my book last week i
review have review my book last week i
review have review my book last week i posted on my facebook is my personal
posted on my facebook is my personal
posted on my facebook is my personal facebook a picture of me at starbucks
facebook a picture of me at starbucks
facebook a picture of me at starbucks saying that i finished the book what
saying that i finished the book what
saying that i finished the book what does it say 100 plus people liked it and
does it say 100 plus people liked it and
does it say 100 plus people liked it and then a bunch of people left comment
then a bunch of people left comment
then a bunch of people left comment saying they were looking forward to it a
saying they were looking forward to it a
saying they were looking forward to it a bunch of stuff so these are gonna be the
bunch of stuff so these are gonna be the
bunch of stuff so these are gonna be the people that I reach out to first to see
people that I reach out to first to see
people that I reach out to first to see if they want to review it and get some
if they want to review it and get some
if they want to review it and get some feedback and again a mix of
feedback and again a mix of
feedback and again a mix of entrepreneurs and non entrepreneurs and
entrepreneurs and non entrepreneurs and
entrepreneurs and non entrepreneurs and I am super excited to release it into
I am super excited to release it into
I am super excited to release it into the world so I’m going to cut it there
the world so I’m going to cut it there
the world so I’m going to cut it there thank you guys so much for watching let
thank you guys so much for watching let
thank you guys so much for watching let me know what you think of my process
me know what you think of my process
me know what you think of my process leave it in comments below I’d also love
leave it in comments below I’d also love
leave it in comments below I’d also love to know if you guys have questions about
to know if you guys have questions about
to know if you guys have questions about my book about the book writing process
my book about the book writing process
my book about the book writing process leave in comment and i will make a video
leave in comment and i will make a video
leave in comment and i will make a video see you next week okay that’s it thank
see you next week okay that’s it thank
see you next week okay that’s it thank you guys for watching it seem to believe
you guys for watching it seem to believe
you guys for watching it seem to believe and i’ll see you soon
”
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