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Should I play it safe or be risky? Ask Evan


hi I’m Evan Carmichael welcome to the

hi I’m Evan Carmichael welcome to the tune of ask Evan today mention a

tune of ask Evan today mention a

tune of ask Evan today mention a question from one of our newsletter

question from one of our newsletter

question from one of our newsletter readers Alister who wrote in saying hi I

readers Alister who wrote in saying hi I

readers Alister who wrote in saying hi I haven’t just a quick question you have

haven’t just a quick question you have

haven’t just a quick question you have any examples when would be the best time

any examples when would be the best time

any examples when would be the best time to expand the business my situation is I

to expand the business my situation is I

to expand the business my situation is I bought an existing business was quite

bought an existing business was quite

bought an existing business was quite successful for a small town but the

successful for a small town but the

successful for a small town but the previous owner lost my spot here did not

previous owner lost my spot here did not

previous owner lost my spot here did not want to expand I have four years until

want to expand I have four years until

want to expand I have four years until loans are paid off but I’m Connie in the

loans are paid off but I’m Connie in the

loans are paid off but I’m Connie in the neutral zone it’s a sign business with a

neutral zone it’s a sign business with a

neutral zone it’s a sign business with a good customer base but I now have some

good customer base but I now have some

good customer base but I now have some local competition so I’m wondering if I

local competition so I’m wondering if I

local competition so I’m wondering if I should be pushing and going more risky

should be pushing and going more risky

should be pushing and going more risky forward or wait until depths debts are

forward or wait until depths debts are

forward or wait until depths debts are paid off and then expand alliston lists

paid off and then expand alliston lists

paid off and then expand alliston lists there ok so thanks for the question

there ok so thanks for the question

there ok so thanks for the question great question uh so my thoughts here I

always like testing things and trying to

always like testing things and trying to make money before them spending money so

make money before them spending money so

make money before them spending money so especially if you’re in debt obviously

especially if you’re in debt obviously

especially if you’re in debt obviously you want to try to pay off your debt

you want to try to pay off your debt

you want to try to pay off your debt before you spend a huge amount of money

before you spend a huge amount of money

before you spend a huge amount of money on a risky venture but I don’t like

on a risky venture but I don’t like

on a risky venture but I don’t like being too risky as an entrepreneur and I

being too risky as an entrepreneur and I

being too risky as an entrepreneur and I think you have an opportunity here to

think you have an opportunity here to

think you have an opportunity here to look at potential expansion projects I

look at potential expansion projects I

look at potential expansion projects I don’t know what you have in mind to

don’t know what you have in mind to

don’t know what you have in mind to expand the business so you had you know

expand the business so you had you know

expand the business so you had you know three or five big ideas to be able to

three or five big ideas to be able to

three or five big ideas to be able to try to expand your business try to pick

try to expand your business try to pick

try to expand your business try to pick your top three three different ways and

your top three three different ways and

your top three three different ways and I try to find a way to get it started

I try to find a way to get it started

I try to find a way to get it started without spending money as much as

without spending money as much as

without spending money as much as possible on a small scale without

possible on a small scale without

possible on a small scale without spending money look at how you might be

spending money look at how you might be

spending money look at how you might be able to grow your business in each of

able to grow your business in each of

able to grow your business in each of those lines and it’ll be it’ll be small

those lines and it’ll be it’ll be small

those lines and it’ll be it’ll be small right it’s not the big vision that you

right it’s not the big vision that you

right it’s not the big vision that you had but I’d also don’t want I don’t want

had but I’d also don’t want I don’t want

had but I’d also don’t want I don’t want to see you risk your business and go

to see you risk your business and go

to see you risk your business and go into something where you’re going to

into something where you’re going to

into something where you’re going to lose a lot of money and not you don’t

lose a lot of money and not you don’t

lose a lot of money and not you don’t get the returns that you’re looking for

get the returns that you’re looking for

get the returns that you’re looking for and potentially have to close down it’s

and potentially have to close down it’s

and potentially have to close down it’s kind of a worst-case scenario no you

kind of a worst-case scenario no you

kind of a worst-case scenario no you don’t want to have the banks come and

don’t want to have the banks come and

don’t want to have the banks come and take your business away or your home or

take your business away or your home or

take your business away or your home or you know worse but I also don’t want to

you know worse but I also don’t want to

you know worse but I also don’t want to just see you sit by and I’ll do anything

just see you sit by and I’ll do anything

just see you sit by and I’ll do anything you know you have competition coming in

you know you have competition coming in

you know you have competition coming in and status quo is not a good business

and status quo is not a good business

and status quo is not a good business strategy right you can only do that for

strategy right you can only do that for

strategy right you can only do that for so long before your business is taken

so long before your business is taken

so long before your business is taken away from you by your competition and

away from you by your competition and

away from you by your competition and market changes so you always have to be

market changes so you always have to be

market changes so you always have to be you always have to be finding ways to

you always have to be finding ways to

you always have to be finding ways to expanding and jump on a new curve and

expanding and jump on a new curve and

expanding and jump on a new curve and look at ways of doing things better and

look at ways of doing things better and

look at ways of doing things better and bringing in more customers and creating

bringing in more customers and creating

bringing in more customers and creating a better experience so that’s also one

a better experience so that’s also one

a better experience so that’s also one of the fun things of being entrepreneurs

of the fun things of being entrepreneurs

of the fun things of being entrepreneurs is going through those things and coming

is going through those things and coming

is going through those things and coming up with new ideas and thinking of ways

up with new ideas and thinking of ways

up with new ideas and thinking of ways to expand but i wouldn’t say be safe you

to expand but i wouldn’t say be safe you

to expand but i wouldn’t say be safe you know wait until four years before you

know wait until four years before you

know wait until four years before you try to expand maybe that’s the advice

try to expand maybe that’s the advice

try to expand maybe that’s the advice you get from your banker but I don’t

you get from your banker but I don’t

you get from your banker but I don’t think that’s a great strategy I don’t

think that’s a great strategy I don’t

think that’s a great strategy I don’t think that puts your business in the

think that puts your business in the

think that puts your business in the best position possible because for years

best position possible because for years

best position possible because for years from now your competition may be way

from now your competition may be way

from now your competition may be way ahead of you and they may be eating your

ahead of you and they may be eating your

ahead of you and they may be eating your lunch they may see a market opportunity

lunch they may see a market opportunity

lunch they may see a market opportunity where you know you’ve just been doing

where you know you’ve just been doing

where you know you’ve just been doing the same thing over and over again and

the same thing over and over again and

the same thing over and over again and they’re growing and topping new markets

they’re growing and topping new markets

they’re growing and topping new markets that you haven’t be able to get into

that you haven’t be able to get into

that you haven’t be able to get into because he played it too safe but again

because he played it too safe but again

because he played it too safe but again at the same time I don’t want you to

at the same time I don’t want you to

at the same time I don’t want you to risk everything go crazy and lose your

risk everything go crazy and lose your

risk everything go crazy and lose your business so I would try to find the

business so I would try to find the

business so I would try to find the three ways that look at expanding my

three ways that look at expanding my

three ways that look at expanding my business whatever ideas you have in mind

business whatever ideas you have in mind

business whatever ideas you have in mind and start something on a small scale and

and start something on a small scale and

and start something on a small scale and invest your time and your energy into

invest your time and your energy into

invest your time and your energy into trying to make those things work even on

trying to make those things work even on

trying to make those things work even on a small scale if you can show that you

a small scale if you can show that you

a small scale if you can show that you can get a little bit of return on a

can get a little bit of return on a

can get a little bit of return on a small scale then it’s worth expanding

small scale then it’s worth expanding

small scale then it’s worth expanding you know your three ideas you may find

you know your three ideas you may find

you know your three ideas you may find that one is a lot better than the others

that one is a lot better than the others

that one is a lot better than the others and that’s great you know at the start

and that’s great you know at the start

and that’s great you know at the start you never know you have great ideas you

you never know you have great ideas you

you never know you have great ideas you have great projections but you really

have great projections but you really

have great projections but you really never know which one’s going to work out

never know which one’s going to work out

never know which one’s going to work out it sounds great in theory but you’re not

it sounds great in theory but you’re not

it sounds great in theory but you’re not sure until you get into it if it’s going

sure until you get into it if it’s going

sure until you get into it if it’s going to work or not so start on three things

to work or not so start on three things

to work or not so start on three things test it really small put your time into

test it really small put your time into

test it really small put your time into it see if you can get some results if

it see if you can get some results if

it see if you can get some results if you can find that people are hooking

you can find that people are hooking

you can find that people are hooking into it and are picking up on it and

into it and are picking up on it and

into it and are picking up on it and they’re coming in and they’re buying

they’re coming in and they’re buying

they’re coming in and they’re buying from you again even on a small scale

from you again even on a small scale

from you again even on a small scale that’s worth expanding and when you

that’s worth expanding and when you

that’s worth expanding and when you expand again you’re starting small when

expand again you’re starting small when

expand again you’re starting small when you’re starting to put money in you

you’re starting to put money in you

you’re starting to put money in you don’t go plowing a whole bunch of money

don’t go plowing a whole bunch of money

don’t go plowing a whole bunch of money into the project you start on a small

into the project you start on a small

into the project you start on a small scale again to make sure you’re not

scale again to make sure you’re not

scale again to make sure you’re not making mistakes because chances are the

making mistakes because chances are the

making mistakes because chances are the first dollar just bet they’re not going

first dollar just bet they’re not going

first dollar just bet they’re not going to be spent perfectly you know you’re

to be spent perfectly you know you’re

to be spent perfectly you know you’re going to make mistakes doing it and so

going to make mistakes doing it and so

going to make mistakes doing it and so better than make your mistakes on a

better than make your mistakes on a

better than make your mistakes on a small scale and it’s a great position of

small scale and it’s a great position of

small scale and it’s a great position of being where you have a successful

being where you have a successful

being where you have a successful business you’re you’re you know you’re

business you’re you’re you know you’re

business you’re you’re you know you’re profitable you you have debt but you’re

profitable you you have debt but you’re

profitable you you have debt but you’re slowly paying that back and so you have

slowly paying that back and so you have

slowly paying that back and so you have a base to build on if you can situate

a base to build on if you can situate

a base to build on if you can situate your company so that

your company so that

your company so that you can spend most of your time not

you can spend most of your time not

you can spend most of your time not running the business but looking at

running the business but looking at

running the business but looking at growth opportunities as a child for a

growth opportunities as a child for a

growth opportunities as a child for a lot of entrepreneurs is there so in

lot of entrepreneurs is there so in

lot of entrepreneurs is there so in their business that they can’t spend the

their business that they can’t spend the

their business that they can’t spend the time working on growing it but at least

time working on growing it but at least

time working on growing it but at least have you know carve out some time for

have you know carve out some time for

have you know carve out some time for you to focus on new projects to build

you to focus on new projects to build

you to focus on new projects to build your business and you’re putting your

your business and you’re putting your

your business and you’re putting your time in you’re making sure that it works

time in you’re making sure that it works

time in you’re making sure that it works then you invest a little bit of money to

then you invest a little bit of money to

then you invest a little bit of money to expand and then if that works then it’s

expand and then if that works then it’s

expand and then if that works then it’s worth going for the bigger dollars and

worth going for the bigger dollars and

worth going for the bigger dollars and may have to get a loan but I again just

may have to get a loan but I again just

may have to get a loan but I again just try to go out and bootstrap it as much

try to go out and bootstrap it as much

try to go out and bootstrap it as much as possible but you’ve shown that it

as possible but you’ve shown that it

as possible but you’ve shown that it works right when you’re going to put big

works right when you’re going to put big

works right when you’re going to put big money into it you’ve already shown that

money into it you’ve already shown that

money into it you’ve already shown that by putting your time into it works am I

by putting your time into it works am I

by putting your time into it works am I putting a little bit of money into it

putting a little bit of money into it

putting a little bit of money into it works and so the risk is a lot lower I

works and so the risk is a lot lower I

works and so the risk is a lot lower I don’t think you have to take massive

don’t think you have to take massive

don’t think you have to take massive risk to be a successful entrepreneur you

risk to be a successful entrepreneur you

risk to be a successful entrepreneur you just have to take small calculated risks

just have to take small calculated risks

just have to take small calculated risks and continue to expand upon that so

and continue to expand upon that so

and continue to expand upon that so hopefully that helps maybe not the

hopefully that helps maybe not the

hopefully that helps maybe not the answer you’re looking for I’m a been

answer you’re looking for I’m a been

answer you’re looking for I’m a been taking the middle road a little bit here

taking the middle road a little bit here

taking the middle road a little bit here but I don’t think it’s the best strategy

but I don’t think it’s the best strategy

but I don’t think it’s the best strategy to just wait for four years and I also

to just wait for four years and I also

to just wait for four years and I also don’t want you to go crazy risky and

don’t want you to go crazy risky and

don’t want you to go crazy risky and potentially lose your business so that’s

potentially lose your business so that’s

potentially lose your business so that’s how we do it that’s how I’ve built all

how we do it that’s how I’ve built all

how we do it that’s how I’ve built all my businesses is bootstrap small scale

my businesses is bootstrap small scale

my businesses is bootstrap small scale invest your time show that it works and

invest your time show that it works and

invest your time show that it works and then expand beyond that and it’s it’s a

then expand beyond that and it’s it’s a

then expand beyond that and it’s it’s a great way to build a solid long-lasting

great way to build a solid long-lasting

great way to build a solid long-lasting profitable business that you can enjoy

profitable business that you can enjoy

profitable business that you can enjoy for a long time or sell at a great

for a long time or sell at a great

for a long time or sell at a great premium to whoever wants to come in buy

premium to whoever wants to come in buy

premium to whoever wants to come in buy it so hopefully that helps Alastair good

it so hopefully that helps Alastair good

it so hopefully that helps Alastair good luck with the business for those of you

luck with the business for those of you

luck with the business for those of you watching if you liked the video please

watching if you liked the video please

watching if you liked the video please give a thumbs up makes me to do more of

give a thumbs up makes me to do more of

give a thumbs up makes me to do more of these for you and if you have a comment

these for you and if you have a comment

these for you and if you have a comment for Alastair or comment about this video

for Alastair or comment about this video

for Alastair or comment about this video or a question for your own company feel

or a question for your own company feel

or a question for your own company feel free to leave it in the section below I

free to leave it in the section below I

free to leave it in the section below I always read those and I try to respond

always read those and I try to respond

always read those and I try to respond as soon as i can and i’d love to try to

as soon as i can and i’d love to try to

as soon as i can and i’d love to try to answer question for you guys as well so

answer question for you guys as well so

answer question for you guys as well so thank you and i’ll see you on the next

thank you and i’ll see you on the next

thank you and i’ll see you on the next episode

”

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