hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m gonna answer a question from
episode I’m gonna answer a question from
episode I’m gonna answer a question from one of my newsletter readers Francis who
one of my newsletter readers Francis who
one of my newsletter readers Francis who was in France so hi Francis from France
was in France so hi Francis from France
was in France so hi Francis from France and is running a shiatsu clinic and is
and is running a shiatsu clinic and is
and is running a shiatsu clinic and is having a hard time getting past the
having a hard time getting past the
having a hard time getting past the survival stage so she’s grown her
survival stage so she’s grown her
survival stage so she’s grown her business as she can kind of barely
business as she can kind of barely
business as she can kind of barely support herself but wanted to grow the
support herself but wanted to grow the
support herself but wanted to grow the business to the next step and she sees
business to the next step and she sees
business to the next step and she sees local businesses leaving flyers and
local businesses leaving flyers and
local businesses leaving flyers and their people’s windshields on their cars
their people’s windshields on their cars
their people’s windshields on their cars and she doesn’t want to do that kind of
and she doesn’t want to do that kind of
and she doesn’t want to do that kind of stuff one is wondering how she could
stuff one is wondering how she could
stuff one is wondering how she could grow her business so she’s in the rural
grow her business so she’s in the rural
grow her business so she’s in the rural city in France and wanted some advice so
city in France and wanted some advice so
city in France and wanted some advice so Frances I think for you what I would do
Frances I think for you what I would do
Frances I think for you what I would do if I was your business I would look at
if I was your business I would look at
if I was your business I would look at who my target customer is and it sounds
who my target customer is and it sounds
who my target customer is and it sounds like you’re kind of targeting the people
like you’re kind of targeting the people
like you’re kind of targeting the people who are in your local community and I
who are in your local community and I
who are in your local community and I would look at two things one I look at
would look at two things one I look at
would look at two things one I look at business I try to get in with the
business I try to get in with the
business I try to get in with the business customers and have them buy it
business customers and have them buy it
business customers and have them buy it on behalf of their employees so a big
on behalf of their employees so a big
on behalf of their employees so a big trend right now with employers is
trend right now with employers is
trend right now with employers is keeping their employees happy making
keeping their employees happy making
keeping their employees happy making sure they’re not stressed out and this
sure they’re not stressed out and this
sure they’re not stressed out and this might be a good way for you to be able
might be a good way for you to be able
might be a good way for you to be able to get in with them so you can have the
to get in with them so you can have the
to get in with them so you can have the businesses by otsuma serve the services
businesses by otsuma serve the services
businesses by otsuma serve the services on behalf of their clients and you can
on behalf of their clients and you can
on behalf of their clients and you can have some kind of budget or you have the
have some kind of budget or you have the
have some kind of budget or you have the shot suit day where people come in or
shot suit day where people come in or
shot suit day where people come in or you go to their office the great thing
you go to their office the great thing
you go to their office the great thing about going after business clients it’s
about going after business clients it’s
about going after business clients it’s a couple things first usually it’s much
a couple things first usually it’s much
a couple things first usually it’s much bigger ticket value so if you’re going
bigger ticket value so if you’re going
bigger ticket value so if you’re going after individual customers they often
after individual customers they often
after individual customers they often are you know penny pinchers and they may
are you know penny pinchers and they may
are you know penny pinchers and they may not have the money right now and they
not have the money right now and they
not have the money right now and they only come when they really need it and
only come when they really need it and
only come when they really need it and they may not come for you know a number
they may not come for you know a number
they may not come for you know a number of months or you know only come one time
of months or you know only come one time
of months or you know only come one time and this low dollar value every time
and this low dollar value every time
and this low dollar value every time where businesses will often spend a lot
where businesses will often spend a lot
where businesses will often spend a lot more especially you can find a way to
more especially you can find a way to
more especially you can find a way to make it an ongoing thing with them where
make it an ongoing thing with them where
make it an ongoing thing with them where if you’re showing that their employees
if you’re showing that their employees
if you’re showing that their employees are really happy with what’s going on
are really happy with what’s going on
are really happy with what’s going on then
then
then want to keep doing this if you can
want to keep doing this if you can
want to keep doing this if you can become an important part of their
become an important part of their
become an important part of their business
business
business then they’re gonna always want to work
then they’re gonna always want to work
then they’re gonna always want to work with you and you have ongoing repeat
with you and you have ongoing repeat
with you and you have ongoing repeat business from clients who are paying a
business from clients who are paying a
business from clients who are paying a lot more money so I look at trying to
lot more money so I look at trying to
lot more money so I look at trying to get in with the businesses and be a part
get in with the businesses and be a part
get in with the businesses and be a part of the program to help their employees
of the program to help their employees
of the program to help their employees and companies can use it as a way to
and companies can use it as a way to
and companies can use it as a way to thank their employees recognize their
thank their employees recognize their
thank their employees recognize their top employees use it as a recruitment
top employees use it as a recruitment
top employees use it as a recruitment tool for when somebody’s trying to join
tool for when somebody’s trying to join
tool for when somebody’s trying to join the company to say you know here’s some
the company to say you know here’s some
the company to say you know here’s some of the services that we provide for our
of the services that we provide for our
of the services that we provide for our employees so look at the local
employees so look at the local
employees so look at the local businesses and see if there’s a way you
businesses and see if there’s a way you
businesses and see if there’s a way you can integrate with them and be part of
can integrate with them and be part of
can integrate with them and be part of their their health program and health
their their health program and health
their their health program and health and wellness program to help with their
and wellness program to help with their
and wellness program to help with their employees I’ll be the first thing the
employees I’ll be the first thing the
employees I’ll be the first thing the second thing you mentioned you’re in
second thing you mentioned you’re in
second thing you mentioned you’re in rural France and the area that you’re in
rural France and the area that you’re in
rural France and the area that you’re in is really picturesque and really
is really picturesque and really
is really picturesque and really beautiful so I would try to see if
beautiful so I would try to see if
beautiful so I would try to see if there’s any market for tourists now to
there’s any market for tourists now to
there’s any market for tourists now to know how many tourists are in your city
know how many tourists are in your city
know how many tourists are in your city and how you know how many tours you get
and how you know how many tours you get
and how you know how many tours you get every year but if you have any kind of
every year but if you have any kind of
every year but if you have any kind of tourism industry I try to partner up
tourism industry I try to partner up
tourism industry I try to partner up with whoever is bringing people into the
with whoever is bringing people into the
with whoever is bringing people into the city and have your service is something
city and have your service is something
city and have your service is something that people could buy as well that could
that people could buy as well that could
that people could buy as well that could be a great thing for tourists to come in
be a great thing for tourists to come in
be a great thing for tourists to come in and do and relax if you had especially
and do and relax if you had especially
and do and relax if you had especially some kind of you know nice setting or
some kind of you know nice setting or
some kind of you know nice setting or you can go on location to hotels for
you can go on location to hotels for
you can go on location to hotels for example or Inns wherever people are it’s
example or Inns wherever people are it’s
example or Inns wherever people are it’s like to be part of a package at the
like to be part of a package at the
like to be part of a package at the offer then this could be a great way to
offer then this could be a great way to
offer then this could be a great way to be able to get people because people are
be able to get people because people are
be able to get people because people are spending money on trips they want to
spending money on trips they want to
spending money on trips they want to relax they want to feel healthy they may
relax they want to feel healthy they may
relax they want to feel healthy they may have had a hard time traveling and
have had a hard time traveling and
have had a hard time traveling and they’re doing a lot of things when they
they’re doing a lot of things when they
they’re doing a lot of things when they doing a vacation so this could be a
doing a vacation so this could be a
doing a vacation so this could be a great way for them to relax and people
great way for them to relax and people
great way for them to relax and people are a little looser with their money
are a little looser with their money
are a little looser with their money when they’re on vacation as opposed to
when they’re on vacation as opposed to
when they’re on vacation as opposed to when they’re you know just kind of live
when they’re you know just kind of live
when they’re you know just kind of live in their day to day lives so I think for
in their day to day lives so I think for
in their day to day lives so I think for you what I would do is just try to
you what I would do is just try to
you what I would do is just try to change who my target market is go after
change who my target market is go after
change who my target market is go after the business customers and try to
the business customers and try to
the business customers and try to attract more tourists in terms of
attract more tourists in terms of
attract more tourists in terms of specific things that you could do for
specific things that you could do for
specific things that you could do for business instead you can go and
business instead you can go and
business instead you can go and obviously start talking to entrepreneurs
obviously start talking to entrepreneurs
obviously start talking to entrepreneurs business owners get in there introduce
business owners get in there introduce
business owners get in there introduce yourself explain the benefits of working
yourself explain the benefits of working
yourself explain the benefits of working with you
with you
with you I’d also try to see if I can get a
I’d also try to see if I can get a
I’d also try to see if I can get a column written so I look at my local
column written so I look at my local
column written so I look at my local media whoever is the local paper and try
media whoever is the local paper and try
media whoever is the local paper and try to have a regular ongoing column about
to have a regular ongoing column about
to have a regular ongoing column about workplace workplace health wealth health
workplace workplace health wealth health
workplace workplace health wealth health health and wellness and if you can
health and wellness and if you can
health and wellness and if you can create content for them on a regular
create content for them on a regular
create content for them on a regular basis part of it can relate to shiatsu
basis part of it can relate to shiatsu
basis part of it can relate to shiatsu otherwise is just general health and
otherwise is just general health and
otherwise is just general health and wellness and obviously you have a link
wellness and obviously you have a link
wellness and obviously you have a link back to your website or where people can
back to your website or where people can
back to your website or where people can contact you for more information and if
contact you for more information and if
contact you for more information and if you’re seen as the expert in wellness
you’re seen as the expert in wellness
you’re seen as the expert in wellness for corporations and businesses then
for corporations and businesses then
for corporations and businesses then when they have a need they’re gonna call
when they have a need they’re gonna call
when they have a need they’re gonna call you and there’s an opportunity to be
you and there’s an opportunity to be
you and there’s an opportunity to be able to sell them so I try to see if I
able to sell them so I try to see if I
able to sell them so I try to see if I can get in the media somehow um you know
can get in the media somehow um you know
can get in the media somehow um you know if you have radio station try to be an
if you have radio station try to be an
if you have radio station try to be an expert try to host your own show
expert try to host your own show
expert try to host your own show potentially or try to create a column
potentially or try to create a column
potentially or try to create a column doesn’t have to be big if you’re selling
doesn’t have to be big if you’re selling
doesn’t have to be big if you’re selling to your local area whatever local media
to your local area whatever local media
to your local area whatever local media you have try to get in with them and if
you have try to get in with them and if
you have try to get in with them and if you’re selling the tourist I would try
you’re selling the tourist I would try
you’re selling the tourist I would try to create online content so I don’t know
to create online content so I don’t know
to create online content so I don’t know if you have a website or not but I
if you have a website or not but I
if you have a website or not but I definitely create a website and here I
definitely create a website and here I
definitely create a website and here I would start talking about not only the
would start talking about not only the
would start talking about not only the benefits of using shots ooh and how you
benefits of using shots ooh and how you
benefits of using shots ooh and how you can help tourists who are coming but
can help tourists who are coming but
can help tourists who are coming but also talk about your city and how
also talk about your city and how
also talk about your city and how picturesque it is and take pictures
picturesque it is and take pictures
picturesque it is and take pictures I mean partner up with the local Inns or
I mean partner up with the local Inns or
I mean partner up with the local Inns or hotels to be able to offer some kind of
hotels to be able to offer some kind of
hotels to be able to offer some kind of package deal and you know create that
package deal and you know create that
package deal and you know create that kind of content because there are people
kind of content because there are people
kind of content because there are people who are you know in North America and
who are you know in North America and
who are you know in North America and elsewhere who want to come to real
elsewhere who want to come to real
elsewhere who want to come to real friends and enjoy that experience and
friends and enjoy that experience and
friends and enjoy that experience and have the you know the lifestyle that is
have the you know the lifestyle that is
have the you know the lifestyle that is relaxing and they might want to buy a
relaxing and they might want to buy a
relaxing and they might want to buy a shiatsu massage at the same time so why
shiatsu massage at the same time so why
shiatsu massage at the same time so why do they pick one rural city over another
do they pick one rural city over another
do they pick one rural city over another city you know it’s what they research
city you know it’s what they research
city you know it’s what they research and what people tell them about so you
and what people tell them about so you
and what people tell them about so you could be part of that process and create
could be part of that process and create
could be part of that process and create a site that has content that promotes
a site that has content that promotes
a site that has content that promotes your city and how picturesque it is and
your city and how picturesque it is and
your city and how picturesque it is and and take pictures and profile the local
and take pictures and profile the local
and take pictures and profile the local businesses so you can show how great a
businesses so you can show how great a
businesses so you can show how great a city it is and encourage tourists to
city it is and encourage tourists to
city it is and encourage tourists to come and the people who do come are
come and the people who do come are
come and the people who do come are gonna want to buy your shots or services
gonna want to buy your shots or services
gonna want to buy your shots or services as well so hopefully that helps it may
as well so hopefully that helps it may
as well so hopefully that helps it may be a couple new ideas that you haven’t
be a couple new ideas that you haven’t
be a couple new ideas that you haven’t thought of that was what I would do if I
thought of that was what I would do if I
thought of that was what I would do if I was running your business if you guys
was running your business if you guys
was running your business if you guys liked the video please give it a thumbs
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