good morning believe nation today’s message is pursue perfection over you
message is pursue perfection over you
message is pursue perfection over you Benedict Cumberbatch you can never
Benedict Cumberbatch you can never
Benedict Cumberbatch you can never perfect what we do there is no way I’ve
perfect what we do there is no way I’ve
perfect what we do there is no way I’ve never met anyone who goes that’s
never met anyone who goes that’s
never met anyone who goes that’s perfection I mean to an audience outside
perfection I mean to an audience outside
perfection I mean to an audience outside of your work people can think that
of your work people can think that
of your work people can think that that’s the only way they’d ever want to
that’s the only way they’d ever want to
that’s the only way they’d ever want to see that part played or that moment done
see that part played or that moment done
see that part played or that moment done whatever but as an actor and this isn’t
whatever but as an actor and this isn’t
whatever but as an actor and this isn’t mock humidity I think it’s just it just
mock humidity I think it’s just it just
mock humidity I think it’s just it just goes for all art forms really the whole
goes for all art forms really the whole
goes for all art forms really the whole point is perfection is unachievable so
point is perfection is unachievable so
point is perfection is unachievable so it’s that constant pursuit of the
it’s that constant pursuit of the
it’s that constant pursuit of the unobtainable which is kind of magic
unobtainable which is kind of magic
unobtainable which is kind of magic really you know and and and should keep
really you know and and and should keep
really you know and and and should keep us kind of motivated to try better you
us kind of motivated to try better you
us kind of motivated to try better you know it’s the bakit thing you know fail
know it’s the bakit thing you know fail
know it’s the bakit thing you know fail again fail better
again fail better
again fail better my unhealthy relationship with
my unhealthy relationship with
my unhealthy relationship with perfection cost me 40 million dollars
perfection cost me 40 million dollars
perfection cost me 40 million dollars when I was 22 years old I had my
when I was 22 years old I had my
when I was 22 years old I had my software company we were growing and we
software company we were growing and we
software company we were growing and we had this big vision for what we could do
had this big vision for what we could do
had this big vision for what we could do we had this big business plan for the
we had this big business plan for the
we had this big business plan for the types of companies that we could help
types of companies that we could help
types of companies that we could help and the flaw was I wanted to have the
and the flaw was I wanted to have the
and the flaw was I wanted to have the perfect planet and I spent an entire
perfect planet and I spent an entire
perfect planet and I spent an entire summer working on the plan building the
summer working on the plan building the
summer working on the plan building the plan researching the plan and zero time
plan researching the plan and zero time
plan researching the plan and zero time actually trying to execute the plan and
actually trying to execute the plan and
actually trying to execute the plan and there came a time when I was 22 when we
there came a time when I was 22 when we
there came a time when I was 22 when we had the opportunity to sell our company
had the opportunity to sell our company
had the opportunity to sell our company and a big player was coming in there is
and a big player was coming in there is
and a big player was coming in there is a huge fund like 800 million dollars to
a huge fund like 800 million dollars to
a huge fund like 800 million dollars to go out and buy companies and they were
go out and buy companies and they were
go out and buy companies and they were looking at our biggest competitor and
looking at our biggest competitor and
looking at our biggest competitor and then they started looking at us and we
then they started looking at us and we
then they started looking at us and we were late to the party where we were a
were late to the party where we were a
were late to the party where we were a late throw-in and we weren’t ready but
late throw-in and we weren’t ready but
late throw-in and we weren’t ready but we got to be number two it was between
we got to be number two it was between
we got to be number two it was between the two of us and they chose our
the two of us and they chose our
the two of us and they chose our competitor over us they chose our
competitor over us they chose our
competitor over us they chose our competitor because they had more the
competitor because they had more the
competitor because they had more the plan worked out they were executing
plan worked out they were executing
plan worked out they were executing harder work for us we had some of the
harder work for us we had some of the
harder work for us we had some of the plan worked out but we hadn’t done
plan worked out but we hadn’t done
plan worked out but we hadn’t done enough and so we lost that deal and they
enough and so we lost that deal and they
enough and so we lost that deal and they bought our competitor for 40 million
bought our competitor for 40 million
bought our competitor for 40 million dollars and that’s stuff that hurt that
dollars and that’s stuff that hurt that
dollars and that’s stuff that hurt that was a big loss for me I took that really
was a big loss for me I took that really
was a big loss for me I took that really hard and I realized
hard and I realized
hard and I realized if we just did a better job of executing
if we just did a better job of executing
if we just did a better job of executing our plan if we didn’t care about
our plan if we didn’t care about
our plan if we didn’t care about reaching perfection if that wasn’t our
reaching perfection if that wasn’t our
reaching perfection if that wasn’t our sole goal then maybe we would have got
sole goal then maybe we would have got
sole goal then maybe we would have got that deal you know that regret that
that deal you know that regret that
that deal you know that regret that feeling like if I did things a little
feeling like if I did things a little
feeling like if I did things a little differently I probably could have got
differently I probably could have got
differently I probably could have got that deal and so perfection is this
that deal and so perfection is this
that deal and so perfection is this funny thing perfection is a great thing
funny thing perfection is a great thing
funny thing perfection is a great thing to try to go after to try to reach to
to try to go after to try to reach to
to try to go after to try to reach to always try to get better but not let it
always try to get better but not let it
always try to get better but not let it hold you back from doing something this
hold you back from doing something this
hold you back from doing something this plagues so many entrepreneurs so many
plagues so many entrepreneurs so many
plagues so many entrepreneurs so many wannabe entrepreneurs you have an idea
wannabe entrepreneurs you have an idea
wannabe entrepreneurs you have an idea for what you want to do and so your
for what you want to do and so your
for what you want to do and so your planning planning planning planning
planning planning planning planning
planning planning planning planning planning and then you never do and then
planning and then you never do and then
planning and then you never do and then you miss your window you miss your
you miss your window you miss your
you miss your window you miss your window because that opportunity has
window because that opportunity has
window because that opportunity has passed or some life event comes up and
passed or some life event comes up and
passed or some life event comes up and distracts you or you know some other
distracts you or you know some other
distracts you or you know some other thing happens like you miss your window
thing happens like you miss your window
thing happens like you miss your window it happens and then you see somebody
it happens and then you see somebody
it happens and then you see somebody else go out and make tons of money and
else go out and make tons of money and
else go out and make tons of money and have a huge impact that was your idea
have a huge impact that was your idea
have a huge impact that was your idea and you can’t blame that person the only
and you can’t blame that person the only
and you can’t blame that person the only person you can blame is yourself because
person you can blame is yourself because
person you can blame is yourself because you didn’t do anything about it because
you didn’t do anything about it because
you didn’t do anything about it because you spend so long planning and planning
you spend so long planning and planning
you spend so long planning and planning and planning to get the perfect plan
and planning to get the perfect plan
and planning to get the perfect plan understand that there was no such thing
understand that there was no such thing
understand that there was no such thing as a perfect plan there is no such thing
as a perfect plan there is no such thing
as a perfect plan there is no such thing as a perfect product there’s no such
as a perfect product there’s no such
as a perfect product there’s no such thing as a perfect service if you ever
thing as a perfect service if you ever
thing as a perfect service if you ever hit perfection go out and quit and go do
hit perfection go out and quit and go do
hit perfection go out and quit and go do something else because you’ve hit the
something else because you’ve hit the
something else because you’ve hit the highest it’s never perfect and that’s
highest it’s never perfect and that’s
highest it’s never perfect and that’s also part of the fun like the struggle
also part of the fun like the struggle
also part of the fun like the struggle and the strive to hit perfection needs
and the strive to hit perfection needs
and the strive to hit perfection needs to be the game not just hitting
to be the game not just hitting
to be the game not just hitting perfection the struggle and the drive to
perfection the struggle and the drive to
perfection the struggle and the drive to get better at what you do to make better
get better at what you do to make better
get better at what you do to make better videos to make a better service to have
videos to make a better service to have
videos to make a better service to have your customers love you more is the game
your customers love you more is the game
your customers love you more is the game is what you should be loving doing and
is what you should be loving doing and
is what you should be loving doing and working on improving and so yes you want
working on improving and so yes you want
working on improving and so yes you want to try to pursue perfection understand
to try to pursue perfection understand
to try to pursue perfection understand you’re never going to hit it and that’s
you’re never going to hit it and that’s
you’re never going to hit it and that’s not only ok it’s great it’s great to
not only ok it’s great it’s great to
not only ok it’s great it’s great to continue to have this goal that you’re
continue to have this goal that you’re
continue to have this goal that you’re shooting towards because once you hit a
shooting towards because once you hit a
shooting towards because once you hit a goal you fall off you get depressed and
goal you fall off you get depressed and
goal you fall off you get depressed and so don’t let that pursuit of perfection
so don’t let that pursuit of perfection
so don’t let that pursuit of perfection prevent you from taking action it’s both
prevent you from taking action it’s both
prevent you from taking action it’s both it’s take action and make it better it
it’s take action and make it better it
it’s take action and make it better it starts
starts
starts and improve don’t let that pursuit of
and improve don’t let that pursuit of
and improve don’t let that pursuit of perfection prevent you from getting
perfection prevent you from getting
perfection prevent you from getting started on your path
started on your path
started on your path don’t make that 40 million dollar
don’t make that 40 million dollar
don’t make that 40 million dollar mistake that I made and I learned my
mistake that I made and I learned my
mistake that I made and I learned my lessson time and I’m hopefully never
lessson time and I’m hopefully never
lessson time and I’m hopefully never gonna make again so the question today
gonna make again so the question today
gonna make again so the question today is I’m curious are you a perfectionist
is I’m curious are you a perfectionist
is I’m curious are you a perfectionist and has it held you back in your life
and has it held you back in your life
and has it held you back in your life your business super curious to find out
your business super curious to find out
your business super curious to find out leave it down the comments below and
leave it down the comments below and
leave it down the comments below and we’ll join in the discussion I also want
we’ll join in the discussion I also want
we’ll join in the discussion I also want to give a quick shout out to Miguel
to give a quick shout out to Miguel
to give a quick shout out to Miguel Kamara Miguel thank you so much for
Kamara Miguel thank you so much for
Kamara Miguel thank you so much for picking up a copy of my book your one
picking up a copy of my book your one
picking up a copy of my book your one word
word
word I really really appreciate the support
I really really appreciate the support
I really really appreciate the support and hope you’re enjoying the read thank
and hope you’re enjoying the read thank
and hope you’re enjoying the read thank you guys so much for watching I believe
you guys so much for watching I believe
you guys so much for watching I believe in you I hope you continue to believe in
in you I hope you continue to believe in
in you I hope you continue to believe in yourself and whatever your one word is
yourself and whatever your one word is
yourself and whatever your one word is and I’ll see you again tomorrow morning
and I’ll see you again tomorrow morning
and I’ll see you again tomorrow morning for another shot of espresso
for another shot of espresso
for another shot of espresso I believe nation if you want to go a
I believe nation if you want to go a
I believe nation if you want to go a little bit deeper into this topic and
little bit deeper into this topic and
little bit deeper into this topic and learn more and get more context I’m
learn more and get more context I’m
learn more and get more context I’m adding in some extra bonus clips that I
adding in some extra bonus clips that I
adding in some extra bonus clips that I think you’ll enjoy what Tesla your goal
think you’ll enjoy what Tesla your goal
think you’ll enjoy what Tesla your goal has been to make a better car and you’ve
has been to make a better car and you’ve
has been to make a better car and you’ve done that with an electric vehicle that
done that with an electric vehicle that
done that with an electric vehicle that people covet that has quite a cult
people covet that has quite a cult
people covet that has quite a cult following
following
following that’s upgradable but you also want to
that’s upgradable but you also want to
that’s upgradable but you also want to achieve and your turn of phrase is very
achieve and your turn of phrase is very
achieve and your turn of phrase is very nice
nice
nice or try to achieve this Platonic ideal of
or try to achieve this Platonic ideal of
or try to achieve this Platonic ideal of a car right to reach your affection so
a car right to reach your affection so
a car right to reach your affection so what does the perfect car look like well
what does the perfect car look like well
what does the perfect car look like well I’m gonna do I do use that phrase with
I’m gonna do I do use that phrase with
I’m gonna do I do use that phrase with our assuring sign team that
our assuring sign team that
our assuring sign team that aspirationally we’re in pursuit of the
aspirationally we’re in pursuit of the
aspirationally we’re in pursuit of the Platonic ideal of the perfect car and
Platonic ideal of the perfect car and
Platonic ideal of the perfect car and who knows what that looks like actually
who knows what that looks like actually
who knows what that looks like actually but it’s I want to try to make every
but it’s I want to try to make every
but it’s I want to try to make every element of the car as as flawless as
element of the car as as flawless as
element of the car as as flawless as possible I will always be you know some
possible I will always be you know some
possible I will always be you know some degree of imperfection but try to
degree of imperfection but try to
degree of imperfection but try to minimize that and and create a car that
minimize that and and create a car that
minimize that and and create a car that is just delightful in every way and I
is just delightful in every way and I
is just delightful in every way and I think if you do that then the rest kind
think if you do that then the rest kind
think if you do that then the rest kind of takes care of itself my father worked
of takes care of itself my father worked
of takes care of itself my father worked two jobs his whole life
two jobs his whole life
two jobs his whole life one was that a GM GM for 30 years and
one was that a GM GM for 30 years and
one was that a GM GM for 30 years and then he had a trash hauling service so
then he had a trash hauling service so
then he had a trash hauling service so he had we had he had his own truck and
he had we had he had his own truck and
he had we had he had his own truck and we would go door-to-door pick up
we would go door-to-door pick up
we would go door-to-door pick up people’s trash and it was one situation
people’s trash and it was one situation
people’s trash and it was one situation where it was probably seven below zero
where it was probably seven below zero
where it was probably seven below zero and very cold Saturday morning and my
and very cold Saturday morning and my
and very cold Saturday morning and my job was to pick up all the loose trash
job was to pick up all the loose trash
job was to pick up all the loose trash and so we it was so cold that I got
and so we it was so cold that I got
and so we it was so cold that I got everything that I could just grab throw
everything that I could just grab throw
everything that I could just grab throw it on the truck and I ran to the to the
it on the truck and I ran to the to the
it on the truck and I ran to the to the truck because it was just cold to jump
truck because it was just cold to jump
truck because it was just cold to jump in by the time I got in and the door
in by the time I got in and the door
in by the time I got in and the door shut my father opened it back up
shut my father opened it back up
shut my father opened it back up grabbed me and dragged me through the
grabbed me and dragged me through the
grabbed me and dragged me through the snow back to the barrels to say son you
snow back to the barrels to say son you
snow back to the barrels to say son you did a halfway job and if you do this job
did a halfway job and if you do this job
did a halfway job and if you do this job in a halfway manner
in a halfway manner
in a halfway manner you’re gonna be a halfway basketball
you’re gonna be a halfway basketball
you’re gonna be a halfway basketball player you put in half the time you only
player you put in half the time you only
player you put in half the time you only put in half the time as a student and he
put in half the time as a student and he
put in half the time as a student and he said you’re supposed to do this job
said you’re supposed to do this job
said you’re supposed to do this job right so I want you to go get that
right so I want you to go get that
right so I want you to go get that several and I want you to chop the ice
several and I want you to chop the ice
several and I want you to chop the ice until you can get all the trash that’s
until you can get all the trash that’s
until you can get all the trash that’s trapped in the ice and put it on the
trapped in the ice and put it on the
trapped in the ice and put it on the truck and that’s that’s what happened
truck and that’s that’s what happened
truck and that’s that’s what happened and so he taught me how to be a
and so he taught me how to be a
and so he taught me how to be a perfectionist and do everything so those
perfectionist and do everything so those
perfectionist and do everything so those are very important lessons there’s still
are very important lessons there’s still
are very important lessons there’s still things that we very much believe the the
things that we very much believe the the
things that we very much believe the the the strive for perfection for being the
the strive for perfection for being the
the strive for perfection for being the best for only doing the best products
best for only doing the best products
best for only doing the best products for staying focused the fact that
for staying focused the fact that
for staying focused the fact that despite this table being so small that
despite this table being so small that
despite this table being so small that you and I are sitting it you could put
you and I are sitting it you could put
you and I are sitting it you could put every Apple product on it every single
every Apple product on it every single
every Apple product on it every single one that we ship today and yet this year
one that we ship today and yet this year
one that we ship today and yet this year our revenues will be you know
our revenues will be you know
our revenues will be you know approximately a hundred eighty billion
approximately a hundred eighty billion
approximately a hundred eighty billion there’s probably no other company on the
there’s probably no other company on the
there’s probably no other company on the face of the earth that could say that
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