how to launch a product and when you know nothing about launching a product
know nothing about launching a product
know nothing about launching a product so I got a great question from our
so I got a great question from our
so I got a great question from our youtube viewers love you guys
youtube viewers love you guys
youtube viewers love you guys Rafaela who wrote in to say help
Rafaela who wrote in to say help
Rafaela who wrote in to say help marketing my new product I caught your
marketing my new product I caught your
marketing my new product I caught your YouTube video launching a new product I
YouTube video launching a new product I
YouTube video launching a new product I was wondering if you could help me in
was wondering if you could help me in
was wondering if you could help me in any way I have a great product that I
any way I have a great product that I
any way I have a great product that I need help with launch into the
need help with launch into the
need help with launch into the marketplace I’m great at the food
marketplace I’m great at the food
marketplace I’m great at the food development but know nothing about how
development but know nothing about how
development but know nothing about how to get it to the next stages it’s a
to get it to the next stages it’s a
to get it to the next stages it’s a product called BARC scotty it’s an
product called BARC scotty it’s an
product called BARC scotty it’s an organic blueberry biscotti for dogs that
organic blueberry biscotti for dogs that
organic blueberry biscotti for dogs that offers a complete protein and is grain
offers a complete protein and is grain
offers a complete protein and is grain dairy meat and gluten free Thank You
dairy meat and gluten free Thank You
dairy meat and gluten free Thank You Rafaela so this is a common problem for
Rafaela so this is a common problem for
Rafaela so this is a common problem for a lot of entrepreneurs where you are
a lot of entrepreneurs where you are
a lot of entrepreneurs where you are great at creating something you’re an
great at creating something you’re an
great at creating something you’re an inventor you’ve created this great
inventor you’ve created this great
inventor you’ve created this great product of this great service and you’re
product of this great service and you’re
product of this great service and you’re going to delivering it but the marketing
going to delivering it but the marketing
going to delivering it but the marketing and the sales is something that you’re
and the sales is something that you’re
and the sales is something that you’re not good at you have no interest in and
not good at you have no interest in and
not good at you have no interest in and without that it’s hard to grow a
without that it’s hard to grow a
without that it’s hard to grow a business and so you have two options
business and so you have two options
business and so you have two options here Rafaela the first is you try to do
here Rafaela the first is you try to do
here Rafaela the first is you try to do everything yourself you try to learn the
everything yourself you try to learn the
everything yourself you try to learn the marketing try to learn the sales and
marketing try to learn the sales and
marketing try to learn the sales and you’re handling everything in your
you’re handling everything in your
you’re handling everything in your business you’re handling the product
business you’re handling the product
business you’re handling the product development the the sourcing the
development the the sourcing the
development the the sourcing the customer service and the sales and
customer service and the sales and
customer service and the sales and marketing and it can work the challenge
marketing and it can work the challenge
marketing and it can work the challenge is you’re spread too thin and you’re
is you’re spread too thin and you’re
is you’re spread too thin and you’re forced to do things that maybe you have
forced to do things that maybe you have
forced to do things that maybe you have no interest in maybe you’re not good at
no interest in maybe you’re not good at
no interest in maybe you’re not good at maybe you wish you didn’t have to do it
maybe you wish you didn’t have to do it
maybe you wish you didn’t have to do it all and you can focus on the product
all and you can focus on the product
all and you can focus on the product development the second option is to find
development the second option is to find
development the second option is to find a partner you partner up with somebody
a partner you partner up with somebody
a partner you partner up with somebody who loves doing all that stuff can help
who loves doing all that stuff can help
who loves doing all that stuff can help your business grow and you focus on the
your business grow and you focus on the
your business grow and you focus on the things that you’re really good at and
things that you’re really good at and
things that you’re really good at and you love doing that’s probably the
you love doing that’s probably the
you love doing that’s probably the preferred option for you if you don’t
preferred option for you if you don’t
preferred option for you if you don’t want to learn all of that sales and
want to learn all of that sales and
want to learn all of that sales and marketing stuff yourself so how do you
marketing stuff yourself so how do you
marketing stuff yourself so how do you find a partner how do you find somebody
find a partner how do you find somebody
find a partner how do you find somebody to buy into your business love what
to buy into your business love what
to buy into your business love what you’re all about and help take you where
you’re all about and help take you where
you’re all about and help take you where you need to go the first is start
you need to go the first is start
you need to go the first is start hanging around your industry so start
hanging around your industry so start
hanging around your industry so start going to trade shows and events and
going to trade shows and events and
going to trade shows and events and being involved maybe you’re a speaker
being involved maybe you’re a speaker
being involved maybe you’re a speaker maybe an exhibitor but at least being
maybe an exhibitor but at least being
maybe an exhibitor but at least being there
there
there and knowing and meeting people who are
and knowing and meeting people who are
and knowing and meeting people who are around your industry so it could be your
around your industry so it could be your
around your industry so it could be your direct competition but it could also be
direct competition but it could also be
direct competition but it could also be customers and suppliers and those trade
customers and suppliers and those trade
customers and suppliers and those trade shows have lots of different types of
shows have lots of different types of
shows have lots of different types of vendors who are going and just getting
vendors who are going and just getting
vendors who are going and just getting to know people and letting them know
to know people and letting them know
to know people and letting them know what you’re about
what you’re about
what you’re about leads to opportunities numbers to start
leads to opportunities numbers to start
leads to opportunities numbers to start letting your network know what you’re
letting your network know what you’re
letting your network know what you’re looking for when I had my first software
looking for when I had my first software
looking for when I had my first software company we had a great product just like
company we had a great product just like
company we had a great product just like you and you feel you have a great
you and you feel you have a great
you and you feel you have a great product we felt we had a great product
product we felt we had a great product
product we felt we had a great product but it wasn’t getting out there we felt
but it wasn’t getting out there we felt
but it wasn’t getting out there we felt like we needed help
like we needed help
like we needed help I had no connections nobody you know I
I had no connections nobody you know I
I had no connections nobody you know I was 19 years old I didn’t know where to
was 19 years old I didn’t know where to
was 19 years old I didn’t know where to go to I went to my bank you know the
go to I went to my bank you know the
go to I went to my bank you know the banks they’re supposed to be the friends
banks they’re supposed to be the friends
banks they’re supposed to be the friends of entrepreneurs right so I went to my
of entrepreneurs right so I went to my
of entrepreneurs right so I went to my bank and I said here’s what I’m doing
bank and I said here’s what I’m doing
bank and I said here’s what I’m doing can you help me somehow and obviously
can you help me somehow and obviously
can you help me somehow and obviously the bank that’s not their business but I
the bank that’s not their business but I
the bank that’s not their business but I didn’t know it at the time but they put
didn’t know it at the time but they put
didn’t know it at the time but they put me in touch with a consultant that they
me in touch with a consultant that they
me in touch with a consultant that they had used and that consultant put me in
had used and that consultant put me in
had used and that consultant put me in touch with somebody else who put me to
touch with somebody else who put me to
touch with somebody else who put me to talk to somebody else and that person
talk to somebody else and that person
talk to somebody else and that person ended up really being a driving force to
ended up really being a driving force to
ended up really being a driving force to help our business go forward and it all
help our business go forward and it all
help our business go forward and it all start with me just lending my network
start with me just lending my network
start with me just lending my network now and the bank wasn’t even in my
now and the bank wasn’t even in my
now and the bank wasn’t even in my network I just showed up one day and
network I just showed up one day and
network I just showed up one day and said hey you’re my banker can you help
said hey you’re my banker can you help
said hey you’re my banker can you help me so it’s getting the word out the
me so it’s getting the word out the
me so it’s getting the word out the people who you want to talk to a new
people who you want to talk to a new
people who you want to talk to a new network are the people who are connected
network are the people who are connected
network are the people who are connected to a lot of business type of people and
to a lot of business type of people and
to a lot of business type of people and those are gonna be your lawyer your
those are gonna be your lawyer your
those are gonna be your lawyer your accountant financial advisor insurance
accountant financial advisor insurance
accountant financial advisor insurance broker all of these people talk to other
broker all of these people talk to other
broker all of these people talk to other entrepreneurs and may be in touch with
entrepreneurs and may be in touch with
entrepreneurs and may be in touch with somebody who is looking for an
somebody who is looking for an
somebody who is looking for an opportunity to join a business and help
opportunity to join a business and help
opportunity to join a business and help it grow so you have to get the word out
it grow so you have to get the word out
it grow so you have to get the word out okay those are the first two third you
okay those are the first two third you
okay those are the first two third you can also go and look for people who are
can also go and look for people who are
can also go and look for people who are experts at this and who are writing and
experts at this and who are writing and
experts at this and who are writing and talking about this so look for people
talking about this so look for people
talking about this so look for people who are writing about getting dog food
who are writing about getting dog food
who are writing about getting dog food launched and getting dog food placed at
launched and getting dog food placed at
launched and getting dog food placed at Costco or any of the big retailers in
Costco or any of the big retailers in
Costco or any of the big retailers in America right look for those people and
America right look for those people and
America right look for those people and you can reach out to them and either you
you can reach out to them and either you
you can reach out to them and either you know they may come on and ask for a fee
know they may come on and ask for a fee
know they may come on and ask for a fee I don’t know if you can afford that or
I don’t know if you can afford that or
I don’t know if you can afford that or not they may be intrigued enough with
not they may be intrigued enough with
not they may be intrigued enough with your business to do something on a
your business to do something on a
your business to do something on a commission basis or they may like it
commission basis or they may like it
commission basis or they may like it enough that they become your part
enough that they become your part
enough that they become your part in your business and it’s reaching out
in your business and it’s reaching out
in your business and it’s reaching out to these guys and putting your name on
to these guys and putting your name on
to these guys and putting your name on the map that’s the key right it’s
the map that’s the key right it’s
the map that’s the key right it’s getting out there and talking to people
getting out there and talking to people
getting out there and talking to people in your industry and talking to people
in your industry and talking to people
in your industry and talking to people who are in your network who may connect
who are in your network who may connect
who are in your network who may connect you to people and talking to people who
you to people and talking to people who
you to people and talking to people who are experts at selling into big
are experts at selling into big
are experts at selling into big companies selling pet food into those
companies selling pet food into those
companies selling pet food into those distribution networks talking to those
distribution networks talking to those
distribution networks talking to those people and getting your name on their
people and getting your name on their
people and getting your name on their radar and I know that’s scary and it’s
radar and I know that’s scary and it’s
radar and I know that’s scary and it’s stepping outside your comfort zone but
stepping outside your comfort zone but
stepping outside your comfort zone but what’s the alternative
what’s the alternative
what’s the alternative your alternative used to do everything
your alternative used to do everything
your alternative used to do everything yourself and is that something that you
yourself and is that something that you
yourself and is that something that you want to do and if you don’t get this
want to do and if you don’t get this
want to do and if you don’t get this help where does that leave your company
help where does that leave your company
help where does that leave your company you know yours no you’re sitting on this
you know yours no you’re sitting on this
you know yours no you’re sitting on this great product and it’s not getting out
great product and it’s not getting out
great product and it’s not getting out there so if you don’t get this help what
there so if you don’t get this help what
there so if you don’t get this help what happens to your business and hopefully
happens to your business and hopefully
happens to your business and hopefully that are reason enough to help you step
that are reason enough to help you step
that are reason enough to help you step out of that fear step outside your
out of that fear step outside your
out of that fear step outside your comfort zone and start connecting with
comfort zone and start connecting with
comfort zone and start connecting with people who can help make a impact with
people who can help make a impact with
people who can help make a impact with your business believe those you’re
your business believe those you’re
your business believe those you’re watching I’d love to know what you think
watching I’d love to know what you think
watching I’d love to know what you think about finding partners leave it in the
about finding partners leave it in the
about finding partners leave it in the comments section below if you like these
comments section below if you like these
comments section below if you like these videos you can support me by clicking on
videos you can support me by clicking on
videos you can support me by clicking on the link in the description and click on
the link in the description and click on
the link in the description and click on my face to subscribe to the channel
my face to subscribe to the channel
my face to subscribe to the channel thank you so much I’ll see you soon
”
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