Only the PARANOID Survive ft. @AmadaSeniorCare

hello everybody and welcome to another

hello everybody and welcome to another YouTube hangout really excited to be

YouTube hangout really excited to be

YouTube hangout really excited to be here with you guys and I have a special

here with you guys and I have a special

here with you guys and I have a special guest he’s a former NFL player for the

guest he’s a former NFL player for the

guest he’s a former NFL player for the Chicago Bears mr. Thapa Jefferson has

Chicago Bears mr. Thapa Jefferson has

Chicago Bears mr. Thapa Jefferson has branched out from his NFL career to be a

branched out from his NFL career to be a

branched out from his NFL career to be a serial entrepreneur when a whole bunch

serial entrepreneur when a whole bunch

serial entrepreneur when a whole bunch of awards focusing on the senior care

of awards focusing on the senior care

of awards focusing on the senior care market with one of his businesses

market with one of his businesses

market with one of his businesses especially called amata and we’re going

especially called amata and we’re going

especially called amata and we’re going to talk today about how the paranoid

to talk today about how the paranoid

to talk today about how the paranoid survive in business tyfa welcome aboard

survive in business tyfa welcome aboard

survive in business tyfa welcome aboard man thanks for having me i really

man thanks for having me i really

man thanks for having me i really appreciate it so so for people watching

appreciate it so so for people watching

appreciate it so so for people watching can you just give a little bit of the

can you just give a little bit of the

can you just give a little bit of the back story about how you went from

back story about how you went from

back story about how you went from athlete to entrepreneur and what that

athlete to entrepreneur and what that

athlete to entrepreneur and what that experience was like yeah you know I was

experience was like yeah you know I was

experience was like yeah you know I was fortunate enough to just be given the

fortunate enough to just be given the

fortunate enough to just be given the god-given talent to play football you

god-given talent to play football you

god-given talent to play football you know I growing up one of four boys they

know I growing up one of four boys they

know I growing up one of four boys they grow them big in my family you know I’m

grow them big in my family you know I’m

grow them big in my family you know I’m part Polynesian half african-american

part Polynesian half african-american

part Polynesian half african-american and you know I was always a basketball

and you know I was always a basketball

and you know I was always a basketball player but got introduced to football my

player but got introduced to football my

player but got introduced to football my senior year in high school and I enjoyed

senior year in high school and I enjoyed

senior year in high school and I enjoyed it i love the contact element you know

it i love the contact element you know

it i love the contact element you know and i was able to earn a scholarship and

and i was able to earn a scholarship and

and i was able to earn a scholarship and when i went off to college i I knew I

when i went off to college i I knew I

when i went off to college i I knew I wanted to be an entrepreneur like my

wanted to be an entrepreneur like my

wanted to be an entrepreneur like my father so he was he was an influence on

father so he was he was an influence on

father so he was he was an influence on me at a very early age and so as a young

me at a very early age and so as a young

me at a very early age and so as a young boy just kind of watching him grow his

boy just kind of watching him grow his

boy just kind of watching him grow his business and seeing kind of the pitfalls

business and seeing kind of the pitfalls

business and seeing kind of the pitfalls of the challenges and the successes it

of the challenges and the successes it

of the challenges and the successes it rubbed off on me so after playing a

rubbed off on me so after playing a

rubbed off on me so after playing a little bit of college ball I got the

little bit of college ball I got the

little bit of college ball I got the chance to go to the Big Dance the NFL

chance to go to the Big Dance the NFL

chance to go to the Big Dance the NFL which we call not for long and I love it

which we call not for long and I love it

which we call not for long and I love it great you know it was great you know a

great you know it was great you know a

great you know it was great you know a great experience for me and there are a

great experience for me and there are a

great experience for me and there are a lot of things that I learned in being a

lot of things that I learned in being a

lot of things that I learned in being a student-athlete you know being on time

student-athlete you know being on time

student-athlete you know being on time being diligent with you were carrying a

being diligent with you were carrying a

being diligent with you were carrying a high workload multitasking working out

high workload multitasking working out

high workload multitasking working out and traveling so Sports has always been

and traveling so Sports has always been

and traveling so Sports has always been good for me but after a brief cup of

good for me but after a brief cup of

good for me but after a brief cup of coffee as I would call it in the NFL I

coffee as I would call it in the NFL I

coffee as I would call it in the NFL I knew that I was

knew that I was

knew that I was call to do something with myself with my

call to do something with myself with my

call to do something with myself with my life I knew that there was a purpose I

life I knew that there was a purpose I

life I knew that there was a purpose I knew that I wanted to do something with

knew that I wanted to do something with

knew that I wanted to do something with meaning and I was prepared to do

meaning and I was prepared to do

meaning and I was prepared to do something about it you know and so how

something about it you know and so how

something about it you know and so how did you branch out why this of all the

did you branch out why this of all the

did you branch out why this of all the businesses why senior care you know you

businesses why senior care you know you

businesses why senior care you know you know again I firmly believe that in life

know again I firmly believe that in life

know again I firmly believe that in life we have a lot of influences right

we have a lot of influences right

we have a lot of influences right underneath our nose and you know for me

underneath our nose and you know for me

underneath our nose and you know for me I always even to this day I take

I always even to this day I take

I always even to this day I take inventory of the relationships that I

inventory of the relationships that I

inventory of the relationships that I have around me the friends that I have

have around me the friends that I have

have around me the friends that I have that the company that I keep my mother

that the company that I keep my mother

that the company that I keep my mother was a caregiver so I had that aspect of

was a caregiver so I had that aspect of

was a caregiver so I had that aspect of my dad being an entrepreneur than my

my dad being an entrepreneur than my

my dad being an entrepreneur than my mother being a caregiver and you know as

mother being a caregiver and you know as

mother being a caregiver and you know as a young boy I just had seniors in my

a young boy I just had seniors in my

a young boy I just had seniors in my home on holidays we’d have you know

home on holidays we’d have you know

home on holidays we’d have you know three or four elderly women sitting at

three or four elderly women sitting at

three or four elderly women sitting at our dinner table you know carving the

our dinner table you know carving the

our dinner table you know carving the turkey my mom cared for them you know

turkey my mom cared for them you know

turkey my mom cared for them you know and it was a part of who she was and you

and it was a part of who she was and you

and it was a part of who she was and you know I I wanted to grow up to be just

know I I wanted to grow up to be just

know I I wanted to grow up to be just like my father and my mother and when I

like my father and my mother and when I

like my father and my mother and when I was when I finished playing for Chicago

was when I finished playing for Chicago

was when I finished playing for Chicago I uh my mother approached him one day

I uh my mother approached him one day

I uh my mother approached him one day said son you know what are you gonna do

said son you know what are you gonna do

said son you know what are you gonna do with yourself and I said I want to you

with yourself and I said I want to you

with yourself and I said I want to you know go into business and she said you

know go into business and she said you

know go into business and she said you may want to look into starting your own

may want to look into starting your own

may want to look into starting your own caregiving company and that’s all she

caregiving company and that’s all she

caregiving company and that’s all she had to say I knew from that moment I

had to say I knew from that moment I

had to say I knew from that moment I said you know what let me investigate

said you know what let me investigate

said you know what let me investigate this let me look into it and I I looked

this let me look into it and I I looked

this let me look into it and I I looked at it as kind of a project I said you

at it as kind of a project I said you

at it as kind of a project I said you know what what the heck you know what do

know what what the heck you know what do

know what what the heck you know what do I have to lose and so I did some due

I have to lose and so I did some due

I have to lose and so I did some due diligence I did some market research and

diligence I did some market research and

diligence I did some market research and I found out that there was certainly a

I found out that there was certainly a

I found out that there was certainly a void in the marketplace there was an

void in the marketplace there was an

void in the marketplace there was an itch that demographic would be growing

itch that demographic would be growing

itch that demographic would be growing you know as it is today 10,000 baby

you know as it is today 10,000 baby

you know as it is today 10,000 baby boomers turning 65 each and every day in

boomers turning 65 each and every day in

boomers turning 65 each and every day in the next couple of years it’s going to

the next couple of years it’s going to

the next couple of years it’s going to be 15,000 going up yeah easy that’s

be 15,000 going up yeah easy that’s

be 15,000 going up yeah easy that’s great yeah big number so I saw that

great yeah big number so I saw that

great yeah big number so I saw that there was a need I had a lot of

there was a need I had a lot of

there was a need I had a lot of confidence in my ability to go out there

confidence in my ability to go out there

confidence in my ability to go out there and execute and I remember like

and execute and I remember like

and execute and I remember like yesterday there was a company called

yesterday there was a company called

yesterday there was a company called kinkos I went and made photocopy

kinkos I went and made photocopy

kinkos I went and made photocopy I had a free sample of Earth lengthy

I had a free sample of Earth lengthy

I had a free sample of Earth lengthy that was mailed to my house I downloaded

that was mailed to my house I downloaded

that was mailed to my house I downloaded the free sample of earthly got on the

the free sample of earthly got on the

the free sample of earthly got on the the internet started doing some research

the internet started doing some research

the internet started doing some research on how to create a job application and I

on how to create a job application and I

on how to create a job application and I was out the gates you know love it see

was out the gates you know love it see

was out the gates you know love it see it see your mom was your biggest

it see your mom was your biggest

it see your mom was your biggest cheerleader in this thing yeah she was

cheerleader in this thing yeah she was

cheerleader in this thing yeah she was she was and my father was too they have

she was and my father was too they have

she was and my father was too they have both been there and they see now that

both been there and they see now that

both been there and they see now that you know we have a national footprint

you know we have a national footprint

you know we have a national footprint across the country and we have tens of

across the country and we have tens of

across the country and we have tens of thousands of employees that are out

thousands of employees that are out

thousands of employees that are out there and it’s just kind of neat to see

there and it’s just kind of neat to see

there and it’s just kind of neat to see for them to see the business kind of

for them to see the business kind of

for them to see the business kind of grow from you know starting in there and

grow from you know starting in there and

grow from you know starting in there and in one of their children’s bedrooms you

in one of their children’s bedrooms you

in one of their children’s bedrooms you know I started this company in my moms

know I started this company in my moms

know I started this company in my moms you know basement if you will and you

you know basement if you will and you

you know basement if you will and you know we’ve been successful and growing

know we’ve been successful and growing

know we’ve been successful and growing the business I love it well we see all

the business I love it well we see all

the business I love it well we see all the awards and recognition and

the awards and recognition and

the awards and recognition and everything behind you from the success

everything behind you from the success

everything behind you from the success you’ve had so congratulations on that

you’ve had so congratulations on that

you’ve had so congratulations on that okay and your message for entrepreneurs

okay and your message for entrepreneurs

okay and your message for entrepreneurs the title that we have here is that the

the title that we have here is that the

the title that we have here is that the paranoid survive so let’s talk about

paranoid survive so let’s talk about

paranoid survive so let’s talk about that what does that mean to you what’s

that what does that mean to you what’s

that what does that mean to you what’s the advice for entrepreneurs who are

the advice for entrepreneurs who are

the advice for entrepreneurs who are starting up why why do we need to be

starting up why why do we need to be

starting up why why do we need to be paranoid yeah you know I think there’s a

paranoid yeah you know I think there’s a

paranoid yeah you know I think there’s a lot that we can learn from just paranoia

lot that we can learn from just paranoia

lot that we can learn from just paranoia right um you know it’s just being

right um you know it’s just being

right um you know it’s just being delusional if you will right having this

delusional if you will right having this

delusional if you will right having this idea that there’s there you’re always

idea that there’s there you’re always

idea that there’s there you’re always surrounded with fear there’s fear of

surrounded with fear there’s fear of

surrounded with fear there’s fear of failure right there’s fear that people

failure right there’s fear that people

failure right there’s fear that people don’t understand the language that

don’t understand the language that

don’t understand the language that you’re speaking they don’t understand

you’re speaking they don’t understand

you’re speaking they don’t understand your purpose your desires and you know

your purpose your desires and you know

your purpose your desires and you know to a certain degree you got to be okay

to a certain degree you got to be okay

to a certain degree you got to be okay with that I remember vividly several

with that I remember vividly several

with that I remember vividly several people early on when I said you know I’m

people early on when I said you know I’m

people early on when I said you know I’m an entrepreneur I’m starting my business

an entrepreneur I’m starting my business

an entrepreneur I’m starting my business and they laughed you know and I didn’t

and they laughed you know and I didn’t

and they laughed you know and I didn’t take it personal they just didn’t

take it personal they just didn’t

take it personal they just didn’t understand me they didn’t understand my

understand me they didn’t understand my

understand me they didn’t understand my call and they didn’t understand what I

call and they didn’t understand what I

call and they didn’t understand what I needed to do in order to be successful

needed to do in order to be successful

needed to do in order to be successful and I was okay with that but you know I

and I was okay with that but you know I

and I was okay with that but you know I think with a lot of entrepreneurs there

think with a lot of entrepreneurs there

think with a lot of entrepreneurs there is that the there’s that fear failure

is that the there’s that fear failure

is that the there’s that fear failure and you know you just have to be okay

and you know you just have to be okay

and you know you just have to be okay with failing I think that failing in

with failing I think that failing in

with failing I think that failing in business

business

business so long as you learn something from it

so long as you learn something from it

so long as you learn something from it as a very valuable valuable tool you

as a very valuable valuable tool you

as a very valuable valuable tool you know it builds character it builds grit

know it builds character it builds grit

know it builds character it builds grit you know there’s a certain amount of

you know there’s a certain amount of

you know there’s a certain amount of stick-to-itiveness that but you have to

stick-to-itiveness that but you have to

stick-to-itiveness that but you have to have if you’re going to start a concept

have if you’re going to start a concept

have if you’re going to start a concept whether you’re selling a widget or

whether you’re selling a widget or

whether you’re selling a widget or service of products I don’t care what it

service of products I don’t care what it

service of products I don’t care what it is you just have to have faith and so

is you just have to have faith and so

is you just have to have faith and so you know and and you know for me it’s

you know and and you know for me it’s

you know and and you know for me it’s like I’ve always had faith you know and

like I’ve always had faith you know and

like I’ve always had faith you know and if you understand really the root of

if you understand really the root of

if you understand really the root of fate what is faith it’s believing in

fate what is faith it’s believing in

fate what is faith it’s believing in something that you can’t see feel or

something that you can’t see feel or

something that you can’t see feel or touch right and so if you can have faith

touch right and so if you can have faith

touch right and so if you can have faith and believe in what you need to do and

and believe in what you need to do and

and believe in what you need to do and you’ve been called to do a certain thing

you’ve been called to do a certain thing

you’ve been called to do a certain thing you just need to put the pieces in place

you just need to put the pieces in place

you just need to put the pieces in place in order to accomplish it so you know

in order to accomplish it so you know

in order to accomplish it so you know there’s a certain element of paranoia

there’s a certain element of paranoia

there’s a certain element of paranoia that even I have to this day right you

that even I have to this day right you

that even I have to this day right you know we have we’ve built a medium-sized

know we have we’ve built a medium-sized

know we have we’ve built a medium-sized business you know and i will always

business you know and i will always

business you know and i will always dream big but think small my business

dream big but think small my business

dream big but think small my business will always be small because I want to

will always be small because I want to

will always be small because I want to be gritty you know cuz I understand and

be gritty you know cuz I understand and

be gritty you know cuz I understand and know that there are guys are out there

know that there are guys are out there

know that there are guys are out there who’s just as hungry as I am um and I

who’s just as hungry as I am um and I

who’s just as hungry as I am um and I never lose sight of that fact so I stay

never lose sight of that fact so I stay

never lose sight of that fact so I stay up at night I worry about the things

up at night I worry about the things

up at night I worry about the things that could potentially harm me or my

that could potentially harm me or my

that could potentially harm me or my business or get in the way of our

business or get in the way of our

business or get in the way of our objectives I’m always doing that SWOT

objectives I’m always doing that SWOT

objectives I’m always doing that SWOT analysis in my head like what are the

analysis in my head like what are the

analysis in my head like what are the threats that can potentially harm us as

threats that can potentially harm us as

threats that can potentially harm us as a company what about what are our

a company what about what are our

a company what about what are our weaknesses you know what are our

weaknesses you know what are our

weaknesses you know what are our strengths how can we build you know on

strengths how can we build you know on

strengths how can we build you know on our strengths so you always have to have

our strengths so you always have to have

our strengths so you always have to have that mentality to stay on edge you know

that mentality to stay on edge you know

that mentality to stay on edge you know and when when or if you get to a point

and when when or if you get to a point

and when when or if you get to a point to where you’re not thinking and

to where you’re not thinking and

to where you’re not thinking and behaving in that in that way um that’s

behaving in that in that way um that’s

behaving in that in that way um that’s dangerous you know that’s dangerous

dangerous you know that’s dangerous

dangerous you know that’s dangerous another what well you’re getting a lot

another what well you’re getting a lot

another what well you’re getting a lot of great feedback in that from the live

of great feedback in that from the live

of great feedback in that from the live viewers tayla saying great conversation

viewers tayla saying great conversation

viewers tayla saying great conversation toughest incredibly inspiring sigh Ravi

toughest incredibly inspiring sigh Ravi

toughest incredibly inspiring sigh Ravi saying wow that makes a lot of sense so

saying wow that makes a lot of sense so

saying wow that makes a lot of sense so you’re you’re getting some love from the

you’re you’re getting some love from the

you’re you’re getting some love from the live feedback that’s right on that topic

live feedback that’s right on that topic

live feedback that’s right on that topic of you know taking a jump taking a risk

of you know taking a jump taking a risk

of you know taking a jump taking a risk doing the betting on yourself when the

doing the betting on yourself when the

doing the betting on yourself when the people around you say that

people around you say that

people around you say that this is a bad idea or you shouldn’t be

this is a bad idea or you shouldn’t be

this is a bad idea or you shouldn’t be doing it a lot of entrepreneurs or

doing it a lot of entrepreneurs or

doing it a lot of entrepreneurs or wannabe entrepreneurs have that their

wannabe entrepreneurs have that their

wannabe entrepreneurs have that their friends and family may not be support

friends and family may not be support

friends and family may not be support over they may see them like they may see

over they may see them like they may see

over they may see them like they may see hey you know what you’re a great

hey you know what you’re a great

hey you know what you’re a great football player but you’re not

football player but you’re not

football player but you’re not entrepreneur come on man you know you

entrepreneur come on man you know you

entrepreneur come on man you know you have a business guy and for all the

have a business guy and for all the

have a business guy and for all the people who have that stigma of maybe not

people who have that stigma of maybe not

people who have that stigma of maybe not being an athlete but you’re just this

being an athlete but you’re just this

being an athlete but you’re just this like you fit in this box and you can’t

like you fit in this box and you can’t

like you fit in this box and you can’t go do that you know how do you get the

go do that you know how do you get the

go do that you know how do you get the courage to break through and even though

courage to break through and even though

courage to break through and even though you believe that you can make it you

you believe that you can make it you

you believe that you can make it you still have that self-doubt like maybe

still have that self-doubt like maybe

still have that self-doubt like maybe these guys are right how do you how do

these guys are right how do you how do

these guys are right how do you how do you take action on that there’s a thing

you take action on that there’s a thing

you take action on that there’s a thing as is self-doubt will kill you you know

as is self-doubt will kill you you know

as is self-doubt will kill you you know you have to feed yourself positive

you have to feed yourself positive

you have to feed yourself positive reinforcement daily it’s like eating

reinforcement daily it’s like eating

reinforcement daily it’s like eating breakfast it’s like it’s like a food to

breakfast it’s like it’s like a food to

breakfast it’s like it’s like a food to your soul and again my father always

your soul and again my father always

your soul and again my father always taught me you are a product of your

taught me you are a product of your

taught me you are a product of your environment when you’re having a great

environment when you’re having a great

environment when you’re having a great time take a look around you and see who

time take a look around you and see who

time take a look around you and see who your company is right take inventory of

your company is right take inventory of

your company is right take inventory of your friends to know who you’re you’re

your friends to know who you’re you’re

your friends to know who you’re you’re surrounding yourself with right and I do

surrounding yourself with right and I do

surrounding yourself with right and I do that all the time you know if they again

that all the time you know if they again

that all the time you know if they again they don’t understand me it’s okay you

they don’t understand me it’s okay you

they don’t understand me it’s okay you know I’m just you know we’re just not

know I’m just you know we’re just not

know I’m just you know we’re just not connecting and and maybe you know I need

connecting and and maybe you know I need

connecting and and maybe you know I need to go associate with people who I want

to go associate with people who I want

to go associate with people who I want to be more like and I think my words of

to be more like and I think my words of

to be more like and I think my words of advice entrepreneurs is you know dream

advice entrepreneurs is you know dream

advice entrepreneurs is you know dream big but take action but also know that

big but take action but also know that

big but take action but also know that you know if I’m five foot three and I’m

you know if I’m five foot three and I’m

you know if I’m five foot three and I’m dreaming to be a NBA star for the

dreaming to be a NBA star for the

dreaming to be a NBA star for the Cleveland Cavaliers realistically that

Cleveland Cavaliers realistically that

Cleveland Cavaliers realistically that it probably won’t happen right and it’s

it probably won’t happen right and it’s

it probably won’t happen right and it’s okay but that doesn’t mean that I can’t

okay but that doesn’t mean that I can’t

okay but that doesn’t mean that I can’t be five four three and go work in the

be five four three and go work in the

be five four three and go work in the front office that doesn’t mean I can I

front office that doesn’t mean I can I

front office that doesn’t mean I can I can’t be five four three and be an

can’t be five four three and be an

can’t be five four three and be an athletic trainer that doesn’t mean that

athletic trainer that doesn’t mean that

athletic trainer that doesn’t mean that I can’t be five foot three and be the

I can’t be five foot three and be the

I can’t be five foot three and be the head coach of NBA team so for me it’s

head coach of NBA team so for me it’s

head coach of NBA team so for me it’s like you need to take if it’s painful

like you need to take if it’s painful

like you need to take if it’s painful enough and if you want it bad enough go

enough and if you want it bad enough go

enough and if you want it bad enough go out and do something about it it comes

out and do something about it it comes

out and do something about it it comes down to accountability and taking action

down to accountability and taking action

down to accountability and taking action well people are Adrian’s writing in

well people are Adrian’s writing in

well people are Adrian’s writing in really resonates

really resonates

really resonates with the dream big but think small it’s

with the dream big but think small it’s

with the dream big but think small it’s wedding on it going you go in a little

wedding on it going you go in a little

wedding on it going you go in a little more detail on the execution of that

more detail on the execution of that

more detail on the execution of that dreaming big and then thinking small

dreaming big and then thinking small

dreaming big and then thinking small yeah absolutely you know when you dream

yeah absolutely you know when you dream

yeah absolutely you know when you dream big and you think small when I say think

big and you think small when I say think

big and you think small when I say think small you know you can’t have your head

small you know you can’t have your head

small you know you can’t have your head in the clouds all the time thinking

in the clouds all the time thinking

in the clouds all the time thinking small means what are the analytics

small means what are the analytics

small means what are the analytics behind what I’m doing do I have the

behind what I’m doing do I have the

behind what I’m doing do I have the skill sets to pull this saw is there a

skill sets to pull this saw is there a

skill sets to pull this saw is there a need with my business my service or my

need with my business my service or my

need with my business my service or my product um you know am I pricing my

product um you know am I pricing my

product um you know am I pricing my services accordingly what’s my messaging

services accordingly what’s my messaging

services accordingly what’s my messaging to my consumers you know who are my

to my consumers you know who are my

to my consumers you know who are my consumers so you know when I say small

consumers so you know when I say small

consumers so you know when I say small it’s kind of like that 6040 ratio sixty

it’s kind of like that 6040 ratio sixty

it’s kind of like that 6040 ratio sixty percent of the time I’m thinking big I’m

percent of the time I’m thinking big I’m

percent of the time I’m thinking big I’m very creative I’m wondering how can i

very creative I’m wondering how can i

very creative I’m wondering how can i attack different verticals with in my

attack different verticals with in my

attack different verticals with in my wheelhouse right but also you know we

wheelhouse right but also you know we

wheelhouse right but also you know we have to measure put waypoints in place

have to measure put waypoints in place

have to measure put waypoints in place to measure well does this work or does

to measure well does this work or does

to measure well does this work or does this not work does this make financial

this not work does this make financial

this not work does this make financial sense for us to do this or execute on

sense for us to do this or execute on

sense for us to do this or execute on this strategy um and chances are yeah

this strategy um and chances are yeah

this strategy um and chances are yeah you know things things will work out

you know things things will work out

you know things things will work out right how many sales calls do I need to

right how many sales calls do I need to

right how many sales calls do I need to make in order to generate a lead how

make in order to generate a lead how

make in order to generate a lead how many leads do I need to generate in

many leads do I need to generate in

many leads do I need to generate in order to produce a sales what are my

order to produce a sales what are my

order to produce a sales what are my products and services costing me what

products and services costing me what

products and services costing me what are my cost of goods sold so when I say

are my cost of goods sold so when I say

are my cost of goods sold so when I say dream big things small never leave the

dream big things small never leave the

dream big things small never leave the data off the table and you always have

data off the table and you always have

data off the table and you always have to be aware that you know business is

to be aware that you know business is

to be aware that you know business is business and if it doesn’t make sense it

business and if it doesn’t make sense it

business and if it doesn’t make sense it it’s got to make money too right so you

it’s got to make money too right so you

it’s got to make money too right so you know but also stay sharp you know when

know but also stay sharp you know when

know but also stay sharp you know when you grow your company always know that

you grow your company always know that

you grow your company always know that there’s someone else behind you that’s

there’s someone else behind you that’s

there’s someone else behind you that’s willing to take your market space your

willing to take your market space your

willing to take your market space your market share guys like me that are even

market share guys like me that are even

market share guys like me that are even in my existing space we deal with the

in my existing space we deal with the

in my existing space we deal with the likes of very large organizations um but

likes of very large organizations um but

likes of very large organizations um but my whole goal is to displace every

my whole goal is to displace every

my whole goal is to displace every client that I possibly

client that I possibly

client that I possibly get through offering a better service

get through offering a better service

get through offering a better service and differentiating myself in the market

and differentiating myself in the market

and differentiating myself in the market space so you know I’m not really too

space so you know I’m not really too

space so you know I’m not really too concerned with competition uh you know

concerned with competition uh you know

concerned with competition uh you know it’s it’s it’s kind of like you know my

it’s it’s it’s kind of like you know my

it’s it’s it’s kind of like you know my biggest competitors myself you know and

biggest competitors myself you know and

biggest competitors myself you know and if I live myself in the way that I think

if I live myself in the way that I think

if I live myself in the way that I think each and every day that hurts me you

each and every day that hurts me you

each and every day that hurts me you know what one of the things I wanted to

know what one of the things I wanted to

know what one of the things I wanted to talk about was you know having a mental

talk about was you know having a mental

talk about was you know having a mental agility you know when you’re when you’re

agility you know when you’re when you’re

agility you know when you’re when you’re an entrepreneur starting off your own

an entrepreneur starting off your own

an entrepreneur starting off your own business you have to have what I call

business you have to have what I call

business you have to have what I call mental agility it’s just the mental

mental agility it’s just the mental

mental agility it’s just the mental toughness to push through adversity

toughness to push through adversity

toughness to push through adversity right and what does that account for you

right and what does that account for you

right and what does that account for you know are you passionate enough or is

know are you passionate enough or is

know are you passionate enough or is this just a part-time thing that you

this just a part-time thing that you

this just a part-time thing that you want to do is a side gig are you willing

want to do is a side gig are you willing

want to do is a side gig are you willing to take the risk quit your job be

to take the risk quit your job be

to take the risk quit your job be prepared to quit your job and do this

prepared to quit your job and do this

prepared to quit your job and do this full time have you prepared yourself to

full time have you prepared yourself to

full time have you prepared yourself to put yourself in the financial position

put yourself in the financial position

put yourself in the financial position to then take that calculated risk right

to then take that calculated risk right

to then take that calculated risk right so you know are you mentally prepared to

so you know are you mentally prepared to

so you know are you mentally prepared to do what you’re about to do of being an

do what you’re about to do of being an

do what you’re about to do of being an entrepreneur there’s a there’s a lot of

entrepreneur there’s a there’s a lot of

entrepreneur there’s a there’s a lot of risk involved it’s a very dangerous

adventure right i think it’s an

adventure right i think it’s an adventure it’s wrought with risk but you

adventure it’s wrought with risk but you

adventure it’s wrought with risk but you have to take calculated risks as well

have to take calculated risks as well

have to take calculated risks as well because there’s nothing like going off

because there’s nothing like going off

because there’s nothing like going off and start an adventure and not having

and start an adventure and not having

and start an adventure and not having the proceeds to sustain yourself did you

the proceeds to sustain yourself did you

the proceeds to sustain yourself did you do a business plan right have you a plan

do a business plan right have you a plan

do a business plan right have you a plan for unforeseen events right that can

for unforeseen events right that can

for unforeseen events right that can derail you are their internal forces or

derail you are their internal forces or

derail you are their internal forces or external forces like regulation that can

external forces like regulation that can

external forces like regulation that can come along and just wipe your business

come along and just wipe your business

come along and just wipe your business out so you have to plan and be prepared

out so you have to plan and be prepared

out so you have to plan and be prepared for stuff like that but have the mental

for stuff like that but have the mental

for stuff like that but have the mental agility to kind of push through those

agility to kind of push through those

agility to kind of push through those things I love it so I mean I’m a sports

things I love it so I mean I’m a sports

things I love it so I mean I’m a sports fan myself my-my Toronto Blue Jays are

fan myself my-my Toronto Blue Jays are

fan myself my-my Toronto Blue Jays are way off so tonight’s a big game for us

way off so tonight’s a big game for us

way off so tonight’s a big game for us there’s been so many athletes who after

there’s been so many athletes who after

there’s been so many athletes who after their career they go

their career they go

their career they go often want to do businesses in so many

often want to do businesses in so many

often want to do businesses in so many crash and burn out and you think there’s

crash and burn out and you think there’s

crash and burn out and you think there’s a lot of similarities with you and that

a lot of similarities with you and that

a lot of similarities with you and that you know they’re competitive they have

you know they’re competitive they have

you know they’re competitive they have drive they know how to work hard they

drive they know how to work hard they

drive they know how to work hard they hustle they work in a team like all the

hustle they work in a team like all the

hustle they work in a team like all the great stuff that you can bring from

great stuff that you can bring from

great stuff that you can bring from athletes from from being a professional

athletes from from being a professional

athletes from from being a professional sports team but they’re crashing out and

sports team but they’re crashing out and

sports team but they’re crashing out and I’m wondering what do you think has made

I’m wondering what do you think has made

I’m wondering what do you think has made the difference for you well you’ve had

the difference for you well you’ve had

the difference for you well you’ve had success where a lot of others haven’t

success where a lot of others haven’t

success where a lot of others haven’t you know everybody’s different you know

you know everybody’s different you know

you know everybody’s different you know I I try to stay positive and I’m a huge

I I try to stay positive and I’m a huge

I I try to stay positive and I’m a huge risk taker for me it’s like high-risk

risk taker for me it’s like high-risk

risk taker for me it’s like high-risk high-reward baby it’s like let’s do it

high-reward baby it’s like let’s do it

high-reward baby it’s like let’s do it i’m a gunslinger and it’s like I’m not

i’m a gunslinger and it’s like I’m not

i’m a gunslinger and it’s like I’m not afraid to fail sometimes people it’s

afraid to fail sometimes people it’s

afraid to fail sometimes people it’s like a little child going up to an oven

like a little child going up to an oven

like a little child going up to an oven you know they burn their hand they

you know they burn their hand they

you know they burn their hand they understand hey mom that ovens hot right

understand hey mom that ovens hot right

understand hey mom that ovens hot right um you know it’s for me I’m okay with

um you know it’s for me I’m okay with

um you know it’s for me I’m okay with failure I really am okay with failure

failure I really am okay with failure

failure I really am okay with failure because every time I fail I learn

because every time I fail I learn

because every time I fail I learn something I stored in my memory bank and

something I stored in my memory bank and

something I stored in my memory bank and I’m like okay well what did I learn from

I’m like okay well what did I learn from

I’m like okay well what did I learn from that did I burn a lot of cash going down

that did I burn a lot of cash going down

that did I burn a lot of cash going down that path what can it what information

that path what can it what information

that path what can it what information can i gained from that experience and

can i gained from that experience and

can i gained from that experience and how can it make me better now that

how can it make me better now that

how can it make me better now that doesn’t mean that I’m gonna chase down

doesn’t mean that I’m gonna chase down

doesn’t mean that I’m gonna chase down every new flashy you know object you’re

every new flashy you know object you’re

every new flashy you know object you’re saying that comes my way I have to be

saying that comes my way I have to be

saying that comes my way I have to be very selective in what I do um because

very selective in what I do um because

very selective in what I do um because my time is so valuable you know the most

my time is so valuable you know the most

my time is so valuable you know the most valuable thing that I would say to any

valuable thing that I would say to any

valuable thing that I would say to any one starting a new ventures respect your

one starting a new ventures respect your

one starting a new ventures respect your time you know my time is so valuable I

time you know my time is so valuable I

time you know my time is so valuable I don’t want to spend my time chasing down

don’t want to spend my time chasing down

don’t want to spend my time chasing down something that is not going to have a

something that is not going to have a

something that is not going to have a good return on my investment um so you

good return on my investment um so you

good return on my investment um so you got away those things but you know for

got away those things but you know for

got away those things but you know for me you know are you willing to fail time

me you know are you willing to fail time

me you know are you willing to fail time and time again right sometimes people

and time again right sometimes people

and time again right sometimes people fail once they wrap it up shop pain

fail once they wrap it up shop pain

fail once they wrap it up shop pain cleats up we’re done I’m gonna go get a

cleats up we’re done I’m gonna go get a

cleats up we’re done I’m gonna go get a nine-to-five and punch time card um that

nine-to-five and punch time card um that

nine-to-five and punch time card um that that’s not me that’s not who I am and

that’s not me that’s not who I am and

that’s not me that’s not who I am and and you know another thing is I look for

and you know another thing is I look for

and you know another thing is I look for people who think and breed and behave

people who think and breed and behave

people who think and breed and behave and want to do the same type of

and want to do the same type of

and want to do the same type of things those are the people that I’m

things those are the people that I’m

things those are the people that I’m attracted to as well those are the

attracted to as well those are the

attracted to as well those are the people that I want to seek wisdom from

people that I want to seek wisdom from

people that I want to seek wisdom from those are the people that I’m even to

those are the people that I’m even to

those are the people that I’m even to this day I sit down with entrepreneurs

this day I sit down with entrepreneurs

this day I sit down with entrepreneurs who I’m always garnering tidbits of

who I’m always garnering tidbits of

who I’m always garnering tidbits of information that I can use to help me

information that I can use to help me

information that I can use to help me build my business what are some of those

build my business what are some of those

build my business what are some of those because maudlin success and mentorship

because maudlin success and mentorship

because maudlin success and mentorship I’m sure through the air you know

I’m sure through the air you know

I’m sure through the air you know athletic career you had coaches and

athletic career you had coaches and

athletic career you had coaches and players that kind of give you some

players that kind of give you some

players that kind of give you some knowledge and help you become a better

knowledge and help you become a better

knowledge and help you become a better player now moving into the

player now moving into the

player now moving into the entrepreneurial world what are some of

entrepreneurial world what are some of

entrepreneurial world what are some of the lessons that you learn from some

the lessons that you learn from some

the lessons that you learn from some people on the path that really made an

people on the path that really made an

people on the path that really made an impact for you you know one of the best

impact for you you know one of the best

impact for you you know one of the best things that any entrepreneur can do is

things that any entrepreneur can do is

things that any entrepreneur can do is pick up a book there’s a famous coach

pick up a book there’s a famous coach

pick up a book there’s a famous coach his name is Vince Lombardi right and

his name is Vince Lombardi right and

his name is Vince Lombardi right and Vince has just had such an impact on

Vince has just had such an impact on

Vince has just had such an impact on sports in general the great I call them

sports in general the great I call them

sports in general the great I call them gods of sports you know like the bill

gods of sports you know like the bill

gods of sports you know like the bill Waltons the Woodson’s you know all of

Waltons the Woodson’s you know all of

Waltons the Woodson’s you know all of these guys who have really really made

these guys who have really really made

these guys who have really really made an impact and they’re just special

an impact and they’re just special

an impact and they’re just special people and for him you know winning was

people and for him you know winning was

people and for him you know winning was everything and he was kind of looked at

everything and he was kind of looked at

everything and he was kind of looked at as a crazy psychotic coach but the

as a crazy psychotic coach but the

as a crazy psychotic coach but the difference was is players bought into

difference was is players bought into

difference was is players bought into his messaging they worked as a team and

his messaging they worked as a team and

his messaging they worked as a team and so for me you know again it gets back to

so for me you know again it gets back to

so for me you know again it gets back to feeding your body right what are you

feeding your body right what are you

feeding your body right what are you feeding yourself are you you know

feeding yourself are you you know

feeding yourself are you you know watching you what are you watching at

watching you what are you watching at

watching you what are you watching at night you know what are you eating are

night you know what are you eating are

night you know what are you eating are you training are you building muscle

you training are you building muscle

you training are you building muscle your your mental muscle right um it’s

your your mental muscle right um it’s

your your mental muscle right um it’s just like we need to consume you know

just like we need to consume you know

just like we need to consume you know good foods I love cheeseburgers I’ll

good foods I love cheeseburgers I’ll

good foods I love cheeseburgers I’ll have one every once in a while but now I

have one every once in a while but now I

have one every once in a while but now I find myself eating kale salad right I’m

find myself eating kale salad right I’m

find myself eating kale salad right I’m fine i find myself drinking blueberry

fine i find myself drinking blueberry

fine i find myself drinking blueberry shakes and and what not um same thing

shakes and and what not um same thing

shakes and and what not um same thing the same principle applies when you’re

the same principle applies when you’re

the same principle applies when you’re trying to go out on your own what are

trying to go out on your own what are

trying to go out on your own what are you feeding your mind and for me Vince

you feeding your mind and for me Vince

you feeding your mind and for me Vince Lombardi has had a huge impact

Lombardi has had a huge impact

Lombardi has had a huge impact on what I do how I think and the way I

on what I do how I think and the way I

on what I do how I think and the way I operate it’s like you know every day I

operate it’s like you know every day I

operate it’s like you know every day I get up I’m ready to run somebody down

get up I’m ready to run somebody down

get up I’m ready to run somebody down I’m ready to chase it down number i want

I’m ready to chase it down number i want

I’m ready to chase it down number i want to win I want to win so bad it hurts you

to win I want to win so bad it hurts you

to win I want to win so bad it hurts you know and so if you are not waking up and

know and so if you are not waking up and

know and so if you are not waking up and feeling the sense of anxiety getting

feeling the sense of anxiety getting

feeling the sense of anxiety getting back this paranoia if you’re not feeling

back this paranoia if you’re not feeling

back this paranoia if you’re not feeling a great sense of urgency you know um

a great sense of urgency you know um

a great sense of urgency you know um anxiety angst you know you got to

anxiety angst you know you got to

anxiety angst you know you got to question yourself you know what am i

question yourself you know what am i

question yourself you know what am i doing what’s my purpose you know I’m in

doing what’s my purpose you know I’m in

doing what’s my purpose you know I’m in am I happy and there’s nothing wrong

am I happy and there’s nothing wrong

am I happy and there’s nothing wrong with people being happy and content with

with people being happy and content with

with people being happy and content with with their situation it’s okay to be

with their situation it’s okay to be

with their situation it’s okay to be satisfied but there’s there’s a few guys

satisfied but there’s there’s a few guys

satisfied but there’s there’s a few guys and gals who answer the call you know

and gals who answer the call you know

and gals who answer the call you know you got to answer the bell and listen to

you got to answer the bell and listen to

you got to answer the bell and listen to your gut is this what I’m here to do and

your gut is this what I’m here to do and

your gut is this what I’m here to do and so again it gets back to what advice

so again it gets back to what advice

so again it gets back to what advice would have have I learned over the years

would have have I learned over the years

would have have I learned over the years is for me winning is everything you know

is for me winning is everything you know

is for me winning is everything you know you got to wake up every day ready to

you got to wake up every day ready to

you got to wake up every day ready to eat someone’s lunch that’s what it comes

eat someone’s lunch that’s what it comes

eat someone’s lunch that’s what it comes down to I love the fireman was there was

down to I love the fireman was there was

down to I love the fireman was there was there a specific book from Vince that

there a specific book from Vince that

there a specific book from Vince that you read that you like or you just auto

you read that you like or you just auto

you read that you like or you just auto biography and just you can go online and

biography and just you can go online and

biography and just you can go online and pull off different different quotes but

pull off different different quotes but

pull off different different quotes but you know it’s just who he was his

you know it’s just who he was his

you know it’s just who he was his persona he’s very stoic very quiet right

persona he’s very stoic very quiet right

persona he’s very stoic very quiet right but he was a beast the man was a beast

but he was a beast the man was a beast

but he was a beast the man was a beast and he was very well respected and but

and he was very well respected and but

and he was very well respected and but again he had the know-how to execute you

again he had the know-how to execute you

again he had the know-how to execute you know he ran that sweep like no one’s

know he ran that sweep like no one’s

know he ran that sweep like no one’s business and other teams knew it was

business and other teams knew it was

business and other teams knew it was coming there’s just nothing you can do

coming there’s just nothing you can do

coming there’s just nothing you can do about it you know you can stack nine in

about it you know you can stack nine in

about it you know you can stack nine in the box he didn’t care he’s running and

the box he didn’t care he’s running and

the box he didn’t care he’s running and you know what the crowd knows it that

you know what the crowd knows it that

you know what the crowd knows it that the teammates know it and they’re just

the teammates know it and they’re just

the teammates know it and they’re just gonna ground and pound you know so it is

gonna ground and pound you know so it is

gonna ground and pound you know so it is what it is I love it i mean i’m going to

what it is I love it i mean i’m going to

what it is I love it i mean i’m going to look up that book i think has a ton of

look up that book i think has a ton of

look up that book i think has a ton of great quotes I i know but i haven’t read

great quotes I i know but i haven’t read

great quotes I i know but i haven’t read is out of biography people want to know

is out of biography people want to know

is out of biography people want to know when that when the taffa jefferson book

when that when the taffa jefferson book

when that when the taffa jefferson book is going to be coming out Oh

is going to be coming out Oh

is going to be coming out Oh you know I I don’t know I I walk around

you know I I don’t know I I walk around

you know I I don’t know I I walk around like a crazy man I’m spouting off quotes

like a crazy man I’m spouting off quotes

like a crazy man I’m spouting off quotes all the time we can’t dropping a lot of

all the time we can’t dropping a lot of

all the time we can’t dropping a lot of knowledge here people are liking it so I

knowledge here people are liking it so I

knowledge here people are liking it so I we need your blood to come at some point

we need your blood to come at some point

we need your blood to come at some point I’ve never thought about writing a book

I’ve never thought about writing a book

I’ve never thought about writing a book but you know maybe I should it’ll be a

but you know maybe I should it’ll be a

but you know maybe I should it’ll be a book of famous quotes you know and i’m

book of famous quotes you know and i’m

book of famous quotes you know and i’m not i’m constantly making up stuff in my

not i’m constantly making up stuff in my

not i’m constantly making up stuff in my head so you know I’m kind of half crazy

head so you know I’m kind of half crazy

head so you know I’m kind of half crazy I like if you do your book let me know

I like if you do your book let me know

I like if you do your book let me know we’ll have you back on the show with do

we’ll have you back on the show with do

we’ll have you back on the show with do another facility for digging it um a

another facility for digging it um a

another facility for digging it um a question coming in I’m wondering if he

question coming in I’m wondering if he

question coming in I’m wondering if he knows any other former pro athletes he’s

knows any other former pro athletes he’s

knows any other former pro athletes he’s influenced to go into business for

influenced to go into business for

influenced to go into business for themselves after their sports career

themselves after their sports career

themselves after their sports career yeah you know last year I was asked to

yeah you know last year I was asked to

yeah you know last year I was asked to come and speak at Annabelle at the one

come and speak at Annabelle at the one

come and speak at Annabelle at the one of the NFL conventions it was actually

of the NFL conventions it was actually

of the NFL conventions it was actually in conjunction with the NBA and you know

in conjunction with the NBA and you know

in conjunction with the NBA and you know as many people know sometimes as you

as many people know sometimes as you

as many people know sometimes as you transition out of professional sports a

transition out of professional sports a

transition out of professional sports a lot of players are not prepared to deal

lot of players are not prepared to deal

lot of players are not prepared to deal with you know out transitioning from you

with you know out transitioning from you

with you know out transitioning from you know I call it the locker room to the

know I call it the locker room to the

know I call it the locker room to the boardroom you know and so they called me

boardroom you know and so they called me

boardroom you know and so they called me and I was able to speak on that topic

and I was able to speak on that topic

and I was able to speak on that topic and as a result we made some connections

and as a result we made some connections

and as a result we made some connections and there are several active NFL players

and there are several active NFL players

and there are several active NFL players I won’t mention their names but who are

I won’t mention their names but who are

I won’t mention their names but who are considering joining you know our company

considering joining you know our company

considering joining you know our company and starting our arsenic your business

and starting our arsenic your business

and starting our arsenic your business um a lot of these guys you know you know

um a lot of these guys you know you know

um a lot of these guys you know you know they’re living in the moment you know

they’re living in the moment you know

they’re living in the moment you know and for the most part they haven’t

and for the most part they haven’t

and for the most part they haven’t gotten sound advice with planning for

gotten sound advice with planning for

gotten sound advice with planning for their future um some of them have you

their future um some of them have you

their future um some of them have you know you have the Shaquille O’Neal’s you

know you have the Shaquille O’Neal’s you

know you have the Shaquille O’Neal’s you see you know the paint manning’s of the

see you know the paint manning’s of the

see you know the paint manning’s of the world who’s promoting Papa John’s right

world who’s promoting Papa John’s right

world who’s promoting Papa John’s right now um but you know for the most part

now um but you know for the most part

now um but you know for the most part some of them are blowing through their

some of them are blowing through their

some of them are blowing through their money they’re not planning for the

money they’re not planning for the

money they’re not planning for the future sometimes you have an injury that

future sometimes you have an injury that

future sometimes you have an injury that happens it’s that’s unforeseen and

happens it’s that’s unforeseen and

happens it’s that’s unforeseen and there’s no contingency plan put in place

there’s no contingency plan put in place

there’s no contingency plan put in place but now some of the players are starting

but now some of the players are starting

but now some of the players are starting to think in those terms I was identified

to think in those terms I was identified

to think in those terms I was identified as being

as being

as being one of the only you know professional

one of the only you know professional

one of the only you know professional athletes to not only start my business

athletes to not only start my business

athletes to not only start my business but then start a franchising division um

but then start a franchising division um

but then start a franchising division um that and that’s why they called me in to

that and that’s why they called me in to

that and that’s why they called me in to say hey what exactly are you doing why

say hey what exactly are you doing why

say hey what exactly are you doing why did you do what you did and honestly it

did you do what you did and honestly it

did you do what you did and honestly it was just a natural progression of me

was just a natural progression of me

was just a natural progression of me just growing my brand and scaling um it

just growing my brand and scaling um it

just growing my brand and scaling um it just came naturally you know it I didn’t

just came naturally you know it I didn’t

just came naturally you know it I didn’t plan this I’ve always wanted row bigger

plan this I’ve always wanted row bigger

plan this I’ve always wanted row bigger better stronger faster and this is just

better stronger faster and this is just

better stronger faster and this is just a way for us to have a larger footprint

a way for us to have a larger footprint

a way for us to have a larger footprint across the country yeah I mean you read

across the country yeah I mean you read

across the country yeah I mean you read a lot about athletes who want to after

a lot about athletes who want to after

a lot about athletes who want to after their career they go in they buy

their career they go in they buy

their career they go in they buy franchises but not start a business and

franchises but not start a business and

franchises but not start a business and then franchise it that’s a big

then franchise it that’s a big

then franchise it that’s a big difference yeah talk about that business

difference yeah talk about that business

difference yeah talk about that business model why why did you decide the

model why why did you decide the

model why why did you decide the franchise instead of creating your

franchise instead of creating your

franchise instead of creating your locations simply because it’s just pride

locations simply because it’s just pride

locations simply because it’s just pride of ownership you know we tried we built

of ownership you know we tried we built

of ownership you know we tried we built a very strong business model here in

a very strong business model here in

a very strong business model here in Southern California that’s where our

Southern California that’s where our

Southern California that’s where our corporate offices are and for years we

corporate offices are and for years we

corporate offices are and for years we tried expanding into a different market

tried expanding into a different market

tried expanding into a different market and we did that with employees and you

and we did that with employees and you

and we did that with employees and you know it just it failed miserably you

know it just it failed miserably you

know it just it failed miserably you know and it was kind of like you know I

know and it was kind of like you know I

know and it was kind of like you know I touched the oven and my hand got burned

touched the oven and my hand got burned

touched the oven and my hand got burned I’m like ooh okay maybe the only way I

I’m like ooh okay maybe the only way I

I’m like ooh okay maybe the only way I can grow my business is by me going in

can grow my business is by me going in

can grow my business is by me going in that market building the business up

that market building the business up

that market building the business up putting my team in and then going into

putting my team in and then going into

putting my team in and then going into another market and it just took a lot

another market and it just took a lot

another market and it just took a lot longer than I had anticipated but with

longer than I had anticipated but with

longer than I had anticipated but with the franchising model it’s it’s it’s

the franchising model it’s it’s it’s

the franchising model it’s it’s it’s beautiful because what it allows us to

beautiful because what it allows us to

beautiful because what it allows us to do is it allows us to bring someone who

do is it allows us to bring someone who

do is it allows us to bring someone who is very like-minded who has similar

is very like-minded who has similar

is very like-minded who has similar values we hand select the people that we

values we hand select the people that we

values we hand select the people that we bring in and if they got fire in the

bring in and if they got fire in the

bring in and if they got fire in the belly and they’re saying put me in coach

belly and they’re saying put me in coach

belly and they’re saying put me in coach and they’ve planned and they’re

and they’ve planned and they’re

and they’ve planned and they’re financially in a situation where we can

financially in a situation where we can

financially in a situation where we can plan for contingencies we bring them in

plan for contingencies we bring them in

plan for contingencies we bring them in we train them and we deploy them so for

we train them and we deploy them so for

we train them and we deploy them so for us it’s kind of like you know we were

us it’s kind of like you know we were

us it’s kind of like you know we were able to grow our business model across

able to grow our business model across

able to grow our business model across the country by standardizing our our our

the country by standardizing our our our

the country by standardizing our our our model you know just like McDonald’s if

model you know just like McDonald’s if

model you know just like McDonald’s if you go as in China the other two years

you go as in China the other two years

you go as in China the other two years ago doing some market research there’s a

ago doing some market research there’s a

ago doing some market research there’s a huge problem with

huge problem with

huge problem with seniors in China there’s essentially no

seniors in China there’s essentially no

seniors in China there’s essentially no no one to care for them because of the

no one to care for them because of the

no one to care for them because of the laws that they put in place but as I was

laws that they put in place but as I was

laws that they put in place but as I was doing some market research I walked into

doing some market research I walked into

doing some market research I walked into McDonald’s it was the same cheeseburger

McDonald’s it was the same cheeseburger

McDonald’s it was the same cheeseburger that I have down here in San Clemente

that I have down here in San Clemente

that I have down here in San Clemente California right so everything’s

California right so everything’s

California right so everything’s standardized across the board so for us

standardized across the board so for us

standardized across the board so for us you know we can bring someone in our

you know we can bring someone in our

you know we can bring someone in our franchise system we can replicate that

franchise system we can replicate that

franchise system we can replicate that in other markets very quickly literally

in other markets very quickly literally

in other markets very quickly literally overnight so you know three years ago I

overnight so you know three years ago I

overnight so you know three years ago I had one location i’m closing in on 85

had one location i’m closing in on 85

had one location i’m closing in on 85 within the next you know a month or so

within the next you know a month or so

within the next you know a month or so so we’re able just to scale much bigger

so we’re able just to scale much bigger

so we’re able just to scale much bigger and faster and there’s pride of

and faster and there’s pride of

and faster and there’s pride of ownership the the people that are coming

ownership the the people that are coming

ownership the the people that are coming in take ownership and responsibility and

in take ownership and responsibility and

in take ownership and responsibility and they’re incentivized to grow the

they’re incentivized to grow the

they’re incentivized to grow the business as well I love it well people

business as well I love it well people

business as well I love it well people want to know about some of the quotes

want to know about some of the quotes

want to know about some of the quotes that are inspiring you and if you have

that are inspiring you and if you have

that are inspiring you and if you have other taffa isms this is we created a

other taffa isms this is we created a

other taffa isms this is we created a new word here taffa is about it is a tie

new word here taffa is about it is a tie

new word here taffa is about it is a tie for instance of people to live by if you

for instance of people to live by if you

for instance of people to live by if you have some suggestions yeah you know

have some suggestions yeah you know

have some suggestions yeah you know what’s funny is is I am I wrote right

what’s funny is is I am I wrote right

what’s funny is is I am I wrote right quotes down all the time and I’ll share

quotes down all the time and I’ll share

quotes down all the time and I’ll share some with you I I keep them in my in my

some with you I I keep them in my in my

some with you I I keep them in my in my iphone here so I have a ton I’m just

iphone here so I have a ton I’m just

iphone here so I have a ton I’m just constantly collecting quotes and maybe

constantly collecting quotes and maybe

constantly collecting quotes and maybe that’s something I should do here’s a

that’s something I should do here’s a

that’s something I should do here’s a quote right here by Muhammad Ali that I

quote right here by Muhammad Ali that I

quote right here by Muhammad Ali that I took recently to think easy to think is

took recently to think easy to think is

took recently to think easy to think is easy to act as difficult to act as one

easy to act as difficult to act as one

easy to act as difficult to act as one thing’s is most difficult right to act

thing’s is most difficult right to act

thing’s is most difficult right to act as as one thinks is most difficult you

as as one thinks is most difficult you

as as one thinks is most difficult you know also another one one always has

know also another one one always has

know also another one one always has time enough if one applies it well right

time enough if one applies it well right

time enough if one applies it well right speaking to how valuable is your time

speaking to how valuable is your time

speaking to how valuable is your time are you going to spend you know six

are you going to spend you know six

are you going to spend you know six hours at night watching Netflix are you

hours at night watching Netflix are you

hours at night watching Netflix are you going to feed yourself and stay up

going to feed yourself and stay up

going to feed yourself and stay up because you can’t sleep because you’ve

because you can’t sleep because you’ve

because you can’t sleep because you’ve got a fire in your belly and you need to

got a fire in your belly and you need to

got a fire in your belly and you need to execute right those types of things

execute right those types of things

execute right those types of things there’s another one in here that I like

there’s another one in here that I like

there’s another one in here that I like to share with you that says your smile

to share with you that says your smile

to share with you that says your smile is your logo your person

is your logo your person

is your logo your person is your business card how you leave

is your business card how you leave

is your business card how you leave others feeling after having an

others feeling after having an

others feeling after having an experience with you is your trademark I

experience with you is your trademark I

experience with you is your trademark I like it who said that one um Jay dansie

like it who said that one um Jay dansie

like it who said that one um Jay dansie the giant dancing all right now like it

the giant dancing all right now like it

the giant dancing all right now like it so it’s like you know in every

so it’s like you know in every

so it’s like you know in every experience that we have you know we

experience that we have you know we

experience that we have you know we leave a carbon footprint behind we leave

leave a carbon footprint behind we leave

leave a carbon footprint behind we leave an impression behind we’re doing

an impression behind we’re doing

an impression behind we’re doing something I’ve been called to do this

something I’ve been called to do this

something I’ve been called to do this because I think that this is my ministry

because I think that this is my ministry

because I think that this is my ministry helping families secure caregivers find

helping families secure caregivers find

helping families secure caregivers find you know access to resources and it just

you know access to resources and it just

you know access to resources and it just gives me such great satisfaction and

gives me such great satisfaction and

gives me such great satisfaction and what I do and now I’m able to not only

what I do and now I’m able to not only

what I do and now I’m able to not only provide jobs in my community I’m able to

provide jobs in my community I’m able to

provide jobs in my community I’m able to provide put food on the table for our

provide put food on the table for our

provide put food on the table for our caregivers I’m able to show business

caregivers I’m able to show business

caregivers I’m able to show business owners how to build a

owners how to build a

owners how to build a multimillion-dollar business and grow it

multimillion-dollar business and grow it

multimillion-dollar business and grow it and leave their situation again it gets

and leave their situation again it gets

and leave their situation again it gets back to you need to answer the bell

back to you need to answer the bell

back to you need to answer the bell answer the call you know if you know

answer the call you know if you know

answer the call you know if you know that you haven’t reached your potential

that you haven’t reached your potential

that you haven’t reached your potential and you’ve got more to do in this life

and you’ve got more to do in this life

and you’ve got more to do in this life you know be realistic with yourself stop

you know be realistic with yourself stop

you know be realistic with yourself stop creating excuses don’t create what I

creating excuses don’t create what I

creating excuses don’t create what I call this confusion of saying well you

call this confusion of saying well you

call this confusion of saying well you know maybe I should do it maybe I

know maybe I should do it maybe I

know maybe I should do it maybe I shouldn’t maybe I should look into it

shouldn’t maybe I should look into it

shouldn’t maybe I should look into it you know it’s just excuses you know just

you know it’s just excuses you know just

you know it’s just excuses you know just be realistic with yourself you know tell

be realistic with yourself you know tell

be realistic with yourself you know tell yourself the truth you know if you’re in

yourself the truth you know if you’re in

yourself the truth you know if you’re in a bad situation you’re in a bad

a bad situation you’re in a bad

a bad situation you’re in a bad relationship you’re in a bad business

relationship you’re in a bad business

relationship you’re in a bad business deal just have a truthful conversation

deal just have a truthful conversation

deal just have a truthful conversation with yourself and say you know was this

with yourself and say you know was this

with yourself and say you know was this is this am I in the right situation is

is this am I in the right situation is

is this am I in the right situation is this healthy for me am I going to grow

this healthy for me am I going to grow

this healthy for me am I going to grow versus you know you go to the break I

versus you know you go to the break I

versus you know you go to the break I missing I knew that I should have broke

missing I knew that I should have broke

missing I knew that I should have broke up with him or her you know years ago it

up with him or her you know years ago it

up with him or her you know years ago it was just a bad relationship it’s like

was just a bad relationship it’s like

was just a bad relationship it’s like why didn’t you listen yourself to

why didn’t you listen yourself to

why didn’t you listen yourself to yourself you know two or three years ago

yourself you know two or three years ago

yourself you know two or three years ago when you were going through this grind

when you were going through this grind

when you were going through this grind you just wasted two or three years of

you just wasted two or three years of

you just wasted two or three years of your life you know so be truthful with

your life you know so be truthful with

your life you know so be truthful with yourself and answer the bell i like i

yourself and answer the bell i like i

yourself and answer the bell i like i like i said this is my ministry i love

like i said this is my ministry i love

like i said this is my ministry i love that man this is my ministry i love well

that man this is my ministry i love well

that man this is my ministry i love well you’re getting lots of love people love

you’re getting lots of love people love

you’re getting lots of love people love your quotes

your quotes

your quotes great quotes love that quote enjoyed

great quotes love that quote enjoyed

great quotes love that quote enjoyed those quotes now we’re getting here it

those quotes now we’re getting here it

those quotes now we’re getting here it is come on time for write that book

is come on time for write that book

is come on time for write that book that’s you know Tamara see no excuses

that’s you know Tamara see no excuses

that’s you know Tamara see no excuses tap it on the book you get lots of love

tap it on the book you get lots of love

tap it on the book you get lots of love man do you spread that message out and

man do you spread that message out and

man do you spread that message out and expand that ministry it’s crazy how

expand that ministry it’s crazy how

expand that ministry it’s crazy how quickly half an hour goes mana really I

quickly half an hour goes mana really I

quickly half an hour goes mana really I want to preach at the time and the

want to preach at the time and the

want to preach at the time and the insights what’s the best way for people

insights what’s the best way for people

insights what’s the best way for people to reach out to you or learn more about

to reach out to you or learn more about

to reach out to you or learn more about your business what you’re all about

your business what you’re all about

your business what you’re all about where are they going you know you can

where are they going you know you can

where are they going you know you can reach out to us at a modest senior com

reach out to us at a modest senior com

reach out to us at a modest senior com just visit our website and on the right

just visit our website and on the right

just visit our website and on the right hand side there’s a franchising tab that

hand side there’s a franchising tab that

hand side there’s a franchising tab that you can click on also you know I love

you can click on also you know I love

you can click on also you know I love hearing from entrepreneurs you know my

hearing from entrepreneurs you know my

hearing from entrepreneurs you know my email address is tava Tafa at a modest

email address is tava Tafa at a modest

email address is tava Tafa at a modest EU caricom no stalkers please but if you

EU caricom no stalkers please but if you

EU caricom no stalkers please but if you have a questions or if there’s anything

have a questions or if there’s anything

have a questions or if there’s anything that I can help you out with you know I

that I can help you out with you know I

that I can help you out with you know I be I’d be more than happy to do so my

be I’d be more than happy to do so my

be I’d be more than happy to do so my job is to help others and although I’m

job is to help others and although I’m

job is to help others and although I’m in senior care really my purpose is to

in senior care really my purpose is to

in senior care really my purpose is to build people up right show them how to

build people up right show them how to

build people up right show them how to go after and capture and realize their

go after and capture and realize their

go after and capture and realize their potential so so I’m in the people

potential so so I’m in the people

potential so so I’m in the people development business developing people

development business developing people

development business developing people to start an opportunity create jobs have

to start an opportunity create jobs have

to start an opportunity create jobs have a secure financial future for themselves

a secure financial future for themselves

a secure financial future for themselves but more importantly my job is just to

but more importantly my job is just to

but more importantly my job is just to help others as others helped me you know

help others as others helped me you know

help others as others helped me you know go out and find a mentor a connect up

go out and find a mentor a connect up

go out and find a mentor a connect up with someone who you who you respect

with someone who you who you respect

with someone who you who you respect that you can meet on a regular basis

that you can meet on a regular basis

that you can meet on a regular basis with even if it’s a monthly cup of

with even if it’s a monthly cup of

with even if it’s a monthly cup of coffee go out and seek them and again if

coffee go out and seek them and again if

coffee go out and seek them and again if I can just give me any words of wisdom

I can just give me any words of wisdom

I can just give me any words of wisdom just answer the bell be truthful with

just answer the bell be truthful with

just answer the bell be truthful with yourself I love it may well will last

yourself I love it may well will last

yourself I love it may well will last comment it will give it over to Taylor

comment it will give it over to Taylor

comment it will give it over to Taylor Holland yes I pay for a book by taffa !

Holland yes I pay for a book by taffa !

Holland yes I pay for a book by taffa ! so leave it on that half a man thank you

so leave it on that half a man thank you

so leave it on that half a man thank you so much of the time probably guys

so much of the time probably guys

so much of the time probably guys watching thank you for tuning in go

watching thank you for tuning in go

watching thank you for tuning in go check him out continue to believe or

check him out continue to believe or

check him out continue to believe or whatever your one where it is and we’ll

whatever your one where it is and we’ll

whatever your one where it is and we’ll see you soon take care